タバコの市場規模、シェア、動向、予測：タイプ別・地域別、2025-2033年

タバコの世界市場規模は2024年に876万トンとなりました。今後、IMARC Groupは、市場は2033年までに980万トンに達し、2025～2033年のCAGRは1.2%になると予測しています。現在、中国が市場を独占しており、2024年には37.8%を超える大きな市場シェアを占めています。消費者を惹きつける説得力のあるキャンペーンの実施増加、社会的規範と文化的受容の拡大、加熱式タバコや電子タバコなどの革新的なタバコ製品の導入が、同国のタバコ市場シェアを押し上げている主な要因のひとつです。

市場は、業界のダイナミクスを形成する政府の政策、税制、規制など、いくつかの重要な要因によって牽引されています。喫煙は多くの社会に根付いたままであるため、文化的受容と社会的習慣が重要な役割を果たしています。特に新興諸国では喫煙率が高く、タバコ市場の需要を煽っています。タバコの価格は特定の地域では依然として低く、入手しやすさを高めているが、広告によるブランドの大々的なプロモーションがタバコ製品の使用方法に影響を与えています。電子タバコや代替ニコチン製品の台頭も市場拡大に寄与しています。さらに、新興市場における経済成長と可処分所得の増加がタバコ消費を支えています。健康意識の高まりや禁煙キャンペーンにもかかわらず、フレーバー付きタバコや無煙代替品などの業界イノベーションが需要を支えています。タバコの売上から生み出される税収は、政府がタバコ製品を禁止するのではなく、規制する動機付けとなっています。

米国のタバコ市場は、消費者の需要、規制の進展、製品のイノベーションなど、いくつかの重要な要因によって牽引されています。例えば、2024年10月、BAT（British Americanタバコ）は、合成ニコチン入りのVeloニコチンパウチの米国での導入を発表しました。BATに代表される大手タバコ企業のVAPEなどの喫煙代替品には、通常、タバコ植物から抽出された天然由来のニコチンが含まれているのに対し、合成ニコチンは化学薬品を使って実験室で作られます。健康意識の高まりにより喫煙率が低下する一方で、電子タバコや無煙タバコなどの代替ニコチン製品の台頭が市場の成長を支えています。課税や広告規制を含む政府の政策が業界のダイナミクスを形成する一方、強いブランドロイヤルティとマーケティング戦略が消費者の選択に影響を与えています。タバコ製品の手頃な価格と入手のしやすさは、特に特定の層において、継続的な需要に寄与しています。さらに、コンビニエンスストアやオンライン販売チャネルの役割が市場の拡大を支えています。タバコ業界は、規制圧力や禁煙キャンペーンの高まりにもかかわらず、リスク低減製品、メンソールバリエーション、ニコチン代替品を通じて適応し、米国市場での存在感を維持しています。

タバコ市場の動向：

社会的・文化的受容の拡大

深く根付いた社会規範や伝統によるタバコ消費の増加が、市場の成長に影響を与えています。加えて、喫煙は社会的地位の象徴として、あるいは社交の場での絆を深める手段として認識されることが多く、特にタバコ使用の歴史が長い地域では、仲間やコミュニティの間で受け入れられており、市場の成長を後押ししています。世界保健機関（WHO）によると、2020年には世界で約13億人が喫煙し、その80％以上が中低所得国に居住しています。さらに、大衆文化、映画、メディアにおける喫煙の描写は、若い観客の間で喫煙が受け入れられており、これも成長を促す大きな要因となっています。これとともに、有名人の推薦や映画におけるタバコの使用描写は、魅力的で魅力的という認識を生み出し、感受性の強い人々の実験を促し、市場の成長を促進しています。さらに、文化によっては、タバコは宗教的儀式、伝統的儀式、またはもてなしのシンボルとして使用され、市場成長を促進しています。

革新的なタバコ製品の導入

市場では、消費者の嗜好の変化に対応するため、いくつかの製品の革新と多様化が見られます。加えて、電子タバコやVAPEデバイスの導入が市場成長に影響を与えています。これらのデバイスは、従来のタバコ製品に代わる選択肢を提供するものです。米国疾病予防管理センター（CDC）によると、2020年に米国で販売されたタバコの約37%をメンソールタバコが占めています。さらに、メンソール紙巻きたばこやフレーバー無煙タバコを含むフレーバータバコ製品の取り込みは、もう一つの大きな成長促進要因です。これに加えて、より幅広い消費者層にアピールするために、スヌースや溶解可能なタバコなど、数多くの無煙タバコ製品の開発が市場の成長を加速させています。これらの無煙代替品は、タバコ消費のための便利で目立たない選択肢として促進されています。これとともに、タバコを燃焼させる代わりに加熱し、喫煙用タバコに代わる吸入用エアロゾルを生成する加熱式タバコ製品の出現が、タバコ市場の前向きな見通しを生み出しています。

増加するマーケティングと広告キャンペーン

タバコ企業は、消費者を惹きつけ、ブランド・ロイヤルティを創出するために、説得力のあるキャンペーンを企画・実施するために多大な資源を投入しています。米国連邦取引委員会（FTC）によると、米国のタバコ広告費は2021年だけで80億6,000万米ドルに達しました。これらのキャンペーンは、タバコ製品に対する好意的な認識を生み出し、消費者の行動に影響を与えるために様々な戦術を採用しています。さらに、映画、テレビ番組、ミュージックビデオにおける戦略的な製品配置は、タバコの使用を大衆文化にさりげなく溶け込ませ、魅力的で社会的に望ましいものに見せ、市場成長に影響を与えます。また、有名人による推薦がこのイメージをさらに強化し、タバコの使用を成功、魅力、魅力と関連付け、市場の成長を増大させる。さらに、カラフルなパッケージ、人目を引くデザイン、革新的な製品フォーマットの統合は、強力な視覚的アピールを生み出し、複数のブランドを差別化するために利用され、もう一つの大きな成長誘発要因となっています。これらの要素は、特に若い年齢層の潜在的消費者にとって、タバコ製品をより魅力的なものにすることを目的としています。さらに、新たなデジタル・マーケティングやソーシャルメディア・プラットフォームは、魅力的なコンテンツ、コンテスト、プロモーションによって、特に若者を中心に幅広い層にリーチしており、市場成長を後押ししています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のタバコとタバコ産業

• 世界のタバコ産業
  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場内訳：地域別
  • 市場内訳：タイプ別
  • 市場予測
• 世界のタバコ産業
  • 市場概要
  • 市場実績
    • 数量動向
    • 金額動向
  • 市場内訳：地域別
  • 市場予測
• SWOT分析
  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威
• バリューチェーン分析
  • 原材料サプライヤー
  • プロセッサ
  • 販売代理店
  • 輸出業者
  • 小売業者
  • エンドユーザー
• ポーターのファイブフォース分析
  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威
• 主要成功要因とリスク要因

第6章 主要地域の実績

• 中国
  • 市場動向
  • 市場予測
• インド
  • 市場動向
  • 市場予測
• ブラジル
  • 市場動向
  • 市場予測
• 米国
  • 市場動向
  • 市場予測
• EU15
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第7章 市場：タイプ別

• タバコ
• 自分で巻く
• 葉巻
• シガリロ
• 無煙タバコ
• その他

第8章 競合情勢

• 市場構造
• 市場内訳：主要企業別

第9章 タバコ加工とタバコ製造

• 製品概要
• 詳細なプロセスフロー
• 様々な種類の単位操作
• マスバランスと原材料要件

第10章 プロジェクトの詳細・必要条件・費用

• 土地要件と費用
• 建設要件と費用
• 工場レイアウト
• 工場の機械
• 機械写真
• 原材料の要件と支出
• 原材料と最終製品の写真
• 包装の要件と支出
• 輸送の要件と支出
• ユーティリティの要件と支出
• 人員要件と支出
• その他の設備投資

第11章 融資と資金援助

第12章 プロジェクトの経済性

• プロジェクトの資本コスト
• 技術経済的パラメーター
• サプライチェーンの各段階における製品価格とマージン
• 課税と減価償却
• 収入予測
• 支出予測
• 財務分析
• 利益分析

第13章 主要企業のプロファイル

• China National Tobacco Corporation
• Phillip Morris International
• British America Tobacco
• Japan Tobacco International
• Imperial Tobacco Group

List of Figures

• Figure 1: Global: Tobacco Market: Major Drivers and Challenges
• Figure 2: Global: Tobacco Market: Production Volume Trends (in Million Tons), 2019-2024
• Figure 3: Global: Tobacco Market: Breakup by Region (in %), 2024
• Figure 4: Global: Tobacco Market: Breakup by Type (in %), 2024
• Figure 5: Global: Tobacco Market Forecast: Production Volume Trends (in Million Tons), 2025-2033
• Figure 6: Global: Cigarette Market: Volume Trends (in Billion Sticks), 2019-2024
• Figure 7: Global: Cigarette Market: Value Trends (in Billion USD), 2019-2024
• Figure 8: Global: Cigarette Market: Breakup by Region (in %), 2024
• Figure 9: Global: Cigarette Market Forecast: Volume Trends (in Billion Sticks), 2025-2033
• Figure 10: Global: Cigarette Market Forecast: Value Trends (in Billion USD), 2025-2033
• Figure 11: Global: Tobacco Industry: SWOT Analysis
• Figure 12: Global: Tobacco Industry: Value Chain Analysis
• Figure 13: Global: Tobacco Industry: Porter's Five Forces Analysis
• Figure 14: China: Tobacco Market (in '000 Tons), 2019 & 2024
• Figure 15: China: Tobacco Market Forecast (in '000 Tons), 2025-2033
• Figure 16: India: Tobacco Market (in '000 Tons), 2019 & 2024
• Figure 17: India: Tobacco Market Forecast (in '000 Tons), 2025-2033
• Figure 18: Brazil: Tobacco Market (in '000 Tons), 2019 & 2024
• Figure 19: Brazil: Tobacco Market Forecast (in '000 Tons), 2025-2033
• Figure 20: United States: Tobacco Market (in '000 Tons), 2019 & 2024
• Figure 21: United States: Tobacco Market Forecast (in '000 Tons), 2025-2033
• Figure 22: EU 15: Tobacco Market (in '000 Tons), 2019 & 2024
• Figure 23: EU 15: Tobacco Market Forecast (in '000 Tons), 2025-2033
• Figure 24: Others: Tobacco Market (in '000 Tons), 2019 & 2024
• Figure 25: Others: Tobacco Market Forecast (in '000 Tons), 2025-2033
• Figure 26: Global: Tobacco Market: Cigarettes (in '000 Tons), 2019 & 2024
• Figure 27: Global: Tobacco Market Forecast: Cigarettes (in '000 Tons), 2025-2033
• Figure 28: Global: Tobacco Market: Roll Your Own (in '000 Tons), 2019 & 2024
• Figure 29: Global: Tobacco Market Forecast: Roll Your Own (in '000 Tons), 2025-2033
• Figure 30: Global: Tobacco Market: Cigars (in '000 Tons), 2019 & 2024
• Figure 31: Global: Tobacco Market Forecast: Cigars (in '000 Tons), 2025-2033
• Figure 32: Global: Tobacco Market: Cigarillos (in '000 Tons), 2019 & 2024
• Figure 33: Global: Tobacco Market Forecast: Cigarillos (in '000 Tons), 2025-2033
• Figure 34: Global: Tobacco Market: Smokeless Tobacco (in '000 Tons), 2019 & 2024
• Figure 35: Global: Tobacco Market Forecast: Smokeless Tobacco (in '000 Tons), 2025-2033
• Figure 36: Global: Tobacco Market: Others (in '000 Tons), 2019 & 2024
• Figure 37: Global: Tobacco Market Forecast: Others (in '000 Tons), 2025-2033
• Figure 38: Global: Cigarette Market: Share of Key Players (in %), 2024
• Figure 39: Tobacco Processing and Cigarette Manufacturing Plant: Detailed Process Flow
• Figure 40: Tobacco Processing and Cigarette Manufacturing Process: Conversion Rate of Feedstocks
• Figure 41: Tobacco Processing and Cigarette Manufacturing Plant: Proposed Plant Layout
• Figure 42: Tobacco Processing and Cigarette Manufacturing Plant: Breakup of Capital Costs (in %)
• Figure 43: Tobacco Industry: Profit Margins at Various Levels of the Supply Chain
• Figure 44: Tobacco Processing and Cigarette Manufacturing Plant: Total Production Cost Breakup (in %)

List of Tables

• Table 1: Global: Tobacco Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Tobacco Market Forecast: Breakup by Region (in '000 Tons), 2025-2033
• Table 3: Global: Tobacco Market Forecast: Breakup by Type (in '000 Tons), 2025-2033
• Table 4: Global: Tobacco Market: Competitive Structure
• Table 5: Global: Cigarette Market: Key Manufacturers
• Table 6: Tobacco Processing and Cigarette Manufacturing Plant: Costs Related to Land and Site Development (in USD)
• Table 7: Tobacco Processing and Cigarette Manufacturing Plant: Costs Related to Civil Works (in USD)
• Table 8: Tobacco Processing and Cigarette Manufacturing Plant: Costs Related to Green Leaf Vertical Threshing Processing Line Machinery (in USD)
• Table 9: Tobacco Processing and Cigarette Manufacturing Plant: Costs Related to Tobacco Primary Processing Line Machine (in USD)
• Table 10: Tobacco Processing and Cigarette Manufacturing Plant: Costs Related to Stem Processing Sub-Line Machinery (in USD)
• Table 11: Tobacco Processing and Cigarette Manufacturing Plant: Costs Related to Cigarette Making and Packing Line Machinery (in USD)
• Table 12: Tobacco Processing and Cigarette Manufacturing Plant: Summary of Machinery Costs (in USD)
• Table 13: Tobacco Processing and Cigarette Manufacturing Plant: Raw Material Requirements and Expenditures
• Table 14: Tobacco Processing and Cigarette Manufacturing Plant: Costs Related to Salaries and Wages (in USD)
• Table 15: Tobacco Processing and Cigarette Manufacturing Plant: Costs Related to Other Capital Investments (in USD)
• Table 16: Details of Financial Assistance Offered by Financial Institutions
• Table 17: Tobacco Processing and Cigarette Manufacturing Plant: Capital Costs (in USD)
• Table 18: Tobacco Processing and Cigarette Manufacturing Plant: Techno-Economic Parameters
• Table 19: Tobacco Processing and Cigarette Manufacturing Plant: Taxation and Depreciation
• Table 20: Tobacco Processing and Cigarette Manufacturing Plant: Income Projections (in USD)
• Table 21: Tobacco Processing and Cigarette Manufacturing Plant: Expenditure Projections (in USD)
• Table 22: Tobacco Processing and Cigarette Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability (in USD)
• Table 23: Tobacco Processing and Cigarette Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability (in USD)
• Table 24: Tobacco Processing and Cigarette Manufacturing Plant: Profit and Loss Account (in USD)

The global tobacco market size was valued at 8.76 Million Tons in 2024. Looking forward, IMARC Group estimates the market to reach 9.8 Million Tons by 2033, exhibiting a CAGR of 1.2% during 2025-2033. China currently dominates the market, holding a significant market share of over 37.8% in 2024. The increasing execution of persuasive campaigns to attract consumers , growing social norms and cultural acceptance, and introduction of innovative tobacco products such as heat-not-burn tobacco products and e-cigarettes represent some of the key factors propelling the tobacco market share across the country.

The market is driven by several key factors, including government policies, taxation, and regulations that shape industry dynamics. Cultural acceptance and social habits play a significant role, as smoking remains ingrained in many societies. High smoking rates, particularly in developing countries, fuel tobacco market demand. Tobacco prices remain low in certain regions which enhances accessibility yet major brand promotions through advertising affect how people use tobacco products. The rise of e-cigarettes and alternative nicotine products also contributes to market expansion. Additionally, economic growth and increasing disposable income in emerging markets support tobacco consumption. Despite growing health awareness and anti-smoking campaigns, industry innovations, such as flavored tobacco and smokeless alternatives, help sustain demand. Tax revenues generated from tobacco sales further incentivize governments to regulate rather than ban tobacco products.

The tobacco market in the United States is driven by several key factors, including consumer demand, evolving regulations, and product innovation. For instance, in October 2024, British American Tobacco (BAT) announced the introduction of a version of its Velo nicotine pouches with synthetic nicotine in the United States. Smoking alternatives such as vapes from major tobacco businesses, notably BAT, typically contain naturally occurring nicotine extracted from the tobacco plant, whereas synthetic nicotine is created in a laboratory using chemicals. While smoking rates have declined due to health awareness, the rise of alternative nicotine products, such as e-cigarettes and smokeless tobacco, has sustained market growth. Government policies, including taxation and advertising restrictions, shape industry dynamics, while strong brand loyalty and marketing strategies influence consumer choices. The affordability and availability of tobacco products, particularly in certain demographics, contribute to continued demand. Additionally, the role of convenience stores and online sales channels supports market expansion. Despite increasing regulatory pressure and anti-smoking campaigns, the tobacco industry adapts through reduced-risk products, menthol variants, and nicotine alternatives, maintaining its presence in the U.S. market.

Tobacco Market Trends:

The Growing Social and Cultural Acceptance

The increasing tobacco consumption due to deeply ingrained social norms and traditions is influencing market growth. In addition, smoking is often perceived as a symbol of social status or a means of bonding during social gatherings which is an accepted practice among peers and communities, particularly in regions with a long history of tobacco use, thus augmenting the market growth. According to the World Health Organization (WHO), nearly 1.3 billion people globally smoked in 2020, with more than 80% of them residing in low- and middle-income countries. Moreover, the portrayal of smoking in popular culture, movies, and media contributes to its acceptance among young audiences representing another major growth-inducing factor. Along with this, celebrity endorsements and depictions of tobacco use in movies are creating a perception of glamour and attractiveness, encouraging experimentation among impressionable individuals, thus propelling market growth. Furthermore, in some cultures, tobacco is employed in religious rituals, traditional ceremonies, or as a symbol of hospitality, thus propelling market growth.

The Introduction of Several Innovative Tobacco Products

The market is witnessing several product innovations and diversifications to cater to changing consumer preferences. In addition, the introduction of electronic cigarettes or e-cigarettes and vaping devices is influencing the market growth. These devices offer an alternative to traditional tobacco products. According to the Centers for Disease Control and Prevention (CDC), menthol cigarettes accounted for about 37% of all cigarettes sold in the U.S. in 2020. Moreover, the incorporation of flavored tobacco products, including menthol cigarettes and flavored smokeless tobacco represents another major growth-inducing factor. Besides this, the development of numerous smokeless tobacco products, such as snus and dissolvable tobacco to appeal to a broader consumer base is accelerating the market growth. These smokeless alternatives are promoted as convenient and discreet options for tobacco consumption. Along with this, the emergence of heat-not-burn tobacco products that heat tobacco instead of burning it, producing an aerosol for inhalation as an alternative to smoking cigarettes is creating a positive tobacco market outlook.

The Increasing Marketing and Advertising Campaigns

Tobacco companies invest substantial resources in designing and executing persuasive campaigns to attract consumers and create brand loyalty. According to the U.S. Federal Trade Commission (FTC), tobacco advertising expenditures in the U.S. reached USD 8.06 billion in 2021 alone. These campaigns employ various tactics to create a positive perception of tobacco products and influence consumer behavior. In addition, strategic product placement in movies, television shows, and music videos subtly integrates tobacco use into popular culture, making it appear appealing and socially desirable, thus influencing market growth. Also, celebrity endorsements by well-known figures further reinforce this image, associating tobacco use with success, attractiveness, and glamour, thus augmenting the market growth. Moreover, the integration of colorful packaging, eye-catching designs, and innovative product formats are utilized to create a strong visual appeal and distinguish several brands representing another major growth-inducing factor. These elements aim to make tobacco products more attractive to potential consumers, especially among younger age groups. Furthermore, the emerging digital marketing and social media platforms are reaching a broader audience, particularly the youth with engaging content, contests, and promotions propelling the market growth.

Tobacco Industry Segmentation:

Analysis by Type:

• Cigarettes
• Roll Your Own
• Cigars
• Cigarillos
• Smokeless Tobacco
• Others

Cigarettes leads the market with around 51.2% of the market share in 2024. Cigarettes are the most widely consumed tobacco product globally, accounting for a significant share of the industry's revenue. In addition, the widespread adoption of cigarettes due to easy availability, convenience, and cost-effectiveness is influencing the market growth. Moreover, continuous product innovation and flavor diversification with the introduction of flavored cigarettes and novel packaging designs attract new consumers and reinforce brand loyalty among existing customers representing another major growth-inducing factor. Besides this, the extensive investment in marketing and advertising campaigns promoting cigarettes by targeting numerous consumers, including the youth, through strategic product placements and appealing branding are providing a positive thrust to the market growth, Furthermore, the increasing use of cigarettes in many cultures and societies, as an integral part of social norms and daily routines are contributing to the market growth. Along with this, cigarettes offer convenience and portability, making them a preferred choice for on-the-go consumption thus propelling the market growth.

Regional Analysis:

• China
• India
• Brazil
• United States
• EU 15
• Others

In 2024, China accounted for the largest tobacco market share of over 37.8%. The increasing demand for tobacco products in China is influencing the market growth. In addition, rapid urbanization, the growing population, hectic work schedules, and the rising working population are contributing to market growth. Also, China has a long history of tobacco consumption, with smoking deeply ingrained in its social fabric and traditions propelling the market growth. The market is characterized by several products, including traditional cigarettes, cigars, and smokeless tobacco. China National Tobacco Corporation (CNTC), a state-owned enterprise, controls a substantial portion of the market, with an extensive distribution network and a diverse portfolio of tobacco brands. Moreover, China's economic growth and rising disposable income are escalating the demand for tobacco products. Besides this, the aggressive marketing campaigns and the presence of numerous regional and local tobacco companies are further contributing to the market growth.

Key Regional Takeaways:

China Tobacco Market Analysis

China is still the world's largest tobacco industry in terms of production and consumption levels. China produced approximately 37.9% of global unmanufactured tobacco production, as reported by the Lancet in 2022. Its tobacco industry has state control over production, as dominated by the China National Tobacco Corporation (CNTC). The government's taxation policies on tobacco have supported the consistent stream of revenue, even though attempts in recent years to reduce smoking using public health promotions and legislation have caused growth to slow. The efforts notwithstanding, China's extensive consumer base and deeply rooted habit of smoking mean a huge and stable market for tobacco.

India Tobacco Market Analysis

India's tobacco industry is large, fueled by local consumption as well as exports. India's exports of tobacco amounted to a value of USD 1,449.54 million in 2023-24, as reported by the Press Information Bureau (PIB), which is the highest ever for the nation. The tobacco industry accounted for a revenue of USD 13 billion in 2022. Although the incidence of smoking is slowly reducing owing to growing health awareness and government policies, India is still a top exporter of unmanufactured tobacco. Regulations like the prohibition of the advertisement of tobacco products and banning smoking at public places pose challenges to the market. The expansion of the smokeless tobacco segment is offsetting these challenges.

Brazil Tobacco Market Analysis

Brazil's tobacco market is the most extensive in South America, motivated by both home consumption and exporting activities. An estimated 21.1 million tobacco product users were in Brazil during 2022, comprising 13.1 million males and 8.0 million females aged 15 years and over. This ranks the nation at the 8th largest position in the whole world and at the 2nd position within the WHO Region of the Americas in terms of tobacco user counts. During the same year, Brazil exported around 667.3 thousand tons of unmanufactured tobacco, which comprised around 11.5% of the worldwide production of 5.8 million tons and made Brazil the 3rd largest tobacco-producing country in the world. Strict anti-smoking legislation by the government, including high taxes and advertising prohibitions, has driven down smoking volumes, yet the market continues to be strong with the demand for low-cost cigarettes keeping domestic demand alive.

United States Tobacco Market Analysis

In 2024, the United States accounted for over 87.60% of tobacco market in North America. The United States tobacco market is among the largest globally, but it has been declining over the past few years because of health issues and regulations. Based on the Centers for Disease Control and Prevention (CDC), in 2021, about 11.5% of American adults aged 18 years and above were current cigarette smokers. As per an industrial report, in 2021, the overall retail sales of tobacco products in the U.S. were approximately USD 120 billion. The market is moving towards alternatives like smokeless tobacco and e-cigarettes, with Altria and Philip Morris USA investing heavily in these products. The regulatory environment, such as the Food and Drug Administration's (FDA) regulation of tobacco products, is crucial in determining the future of the market.

EU 15 Tobacco Market Analysis

The EU 15 tobacco market is experiencing a gradual but constant decrease in cigarette use. Cigarette sales decreased to 65.8 billion units in Germany in the year 2022, an 8.3% drop from the last year, as per an industrial report. This is one of the examples of a general trend throughout the region, as smoking levels continue to decline. As per a 2024 article by Euronews, close to a quarter (24%) of the population in the EU smokes, with merely a one-point decline in smokers since 2020. The gradual decline in usage is evidence of the efficacy of anti-smoking measures and increased health consciousness, though tobacco continues to be a major market, especially among nations with more intensive smoking rates.

Competitive Landscape:

At present, key players in the market are employing various strategies to strengthen their positions and retain their market dominance. They are continuously innovating and diversifying their product portfolios to cater to changing consumer preferences and introduce novel tobacco products including the development of smokeless tobacco products, e-cigarettes, and flavored tobacco options. Moreover, they are focusing on building and strengthening their distribution networks to ensure their products are widely available and accessible to consumers including collaborations with wholesalers, retailers, and online platforms. Besides this, companies are investing in research and development (R&D) of reduced-risk products, such as heated tobacco products and smokeless alternatives, positioning them as potentially less harmful options to traditional cigarettes. Furthermore, key players are focusing on engaging with consumers through loyalty programs, digital platforms, and social media to create a sense of community around their brands fostering brand loyalty and repeat purchases.

The report provides a comprehensive analysis of the competitive landscape in the tobacco market with detailed profiles of all major companies, including:

• China National Tobacco Corporation
• Phillip Morris International
• British America Tobacco
• Japan Tobacco International
• Imperial Tobacco Group

Key Questions Answered in This Report

• 1.How big is the tobacco market?
• 2.What is the future outlook of the tobacco market?
• 3.What are the key factors driving the tobacco market?
• 4.Which region accounts for the largest tobacco market share?
• 5.Which are the leading companies in the global tobacco market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Tobacco and Cigarette Industry

• 5.1 Global Tobacco Industry
  • 5.1.1 Market Overview
  • 5.1.2 Market Performance
  • 5.1.3 Impact of COVID-19
  • 5.1.4 Market Breakup by Region
  • 5.1.5 Market Breakup by Type
  • 5.1.6 Market Forecast
• 5.2 Global Cigarette Industry
  • 5.2.1 Market Overview
  • 5.2.2 Market Performance
    • 5.2.2.1 Volume Trends
    • 5.2.2.2 Value Trends
  • 5.2.3 Market Breakup by Region
  • 5.2.4 Market Forecast
• 5.3 SWOT Analysis
  • 5.3.1 Overview
  • 5.3.2 Strengths
  • 5.3.3 Weaknesses
  • 5.3.4 Opportunities
  • 5.3.5 Threats
• 5.4 Value Chain Analysis
  • 5.4.1 Raw Material Suppliers
  • 5.4.2 Processors
  • 5.4.3 Distributors
  • 5.4.4 Exporters
  • 5.4.5 Retailers
  • 5.4.6 End-Users
• 5.5 Porter's Five Forces Analysis
  • 5.5.1 Overview
  • 5.5.2 Bargaining Power of Buyers
  • 5.5.3 Bargaining Power of Suppliers
  • 5.5.4 Degree of Competition
  • 5.5.5 Threat of New Entrants
  • 5.5.6 Threat of Substitutes
• 5.6 Key Success and Risk Factors

6 Performance of Key Regions

• 6.1 China
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 India
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Brazil
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 United States
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 EU 15
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast
• 6.6 Others
  • 6.6.1 Market Trends
  • 6.6.2 Market Forecast

7 Market by Type

• 7.1 Cigarettes
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Roll Your Own
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Cigars
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Cigarillos
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Smokeless Tobacco
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast
• 7.6 Others
  • 7.6.1 Market Trends
  • 7.6.2 Market Forecast

8 Competitive Landscape

• 8.1 Market Structure
• 8.2 Market Breakup by Key Players

9 Tobacco Processing and Cigarette Manufacturing

• 9.1 Product Overview
• 9.2 Detailed Process Flow
• 9.3 Various Types of Unit Operations Involved
• 9.4 Mass Balance and Raw Material Requirements

10 Project Details, Requirements and Costs Involved

• 10.1 Land Requirements and Expenditures
• 10.2 Construction Requirements and Expenditures
• 10.3 Plant Layout
• 10.4 Plant Machinery
• 10.5 Machinery Pictures
• 10.6 Raw Material Requirements and Expenditures
• 10.7 Raw Material and Final Product Pictures
• 10.8 Packaging Requirements and Expenditures
• 10.9 Transportation Requirements and Expenditures
• 10.10 Utility Requirements and Expenditures
• 10.11 Manpower Requirements and Expenditures
• 10.12 Other Capital Investments

11 Loans and Financial Assistance

12 Project Economics

• 12.1 Capital Cost of the Project
• 12.2 Techno-Economic Parameters
• 12.3 Product Pricing and Margins Across Various Levels of the Supply Chain
• 12.4 Taxation and Depreciation
• 12.5 Income Projections
• 12.6 Expenditure Projections
• 12.7 Financial Analysis
• 12.8 Profit Analysis

13 Key Player Profiles

• 13.1 China National Tobacco Corporation
• 13.2 Phillip Morris International
• 13.3 British America Tobacco
• 13.4 Japan Tobacco International
• 13.5 Imperial Tobacco Group