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市場調査レポート
商品コード
1754134
ヘッドウェア市場レポート:製品タイプ別、アプリケーション別、流通チャネル別、地域別、2025年~2033年Headwear Market Report by Product Type (Beanies, Headbands, Caps and Hats, Helmets, and Others), Application (Casual, Medical, Tactical, and Others), Distribution Channel (Online Stores, Offline Stores), and Region 2025-2033 |
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カスタマイズ可能
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ヘッドウェア市場レポート:製品タイプ別、アプリケーション別、流通チャネル別、地域別、2025年~2033年 |
出版日: 2025年06月02日
発行: IMARC
ページ情報: 英文 147 Pages
納期: 2~3営業日
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ヘッドウェアの世界市場規模は2024年に231億米ドルに達しました。今後、IMARC Groupは、2033年には363億米ドルに達し、2025~2033年の成長率(CAGR)は4.88%になると予測しています。都市化の進展、小売・eコマースチャネルの拡大、可処分所得の増加、継続的な技術革新が主に市場の成長を牽引しています。
スポーツやアウトドア活動への参加の増加
スポーツやアウトドア活動への参入企業の増加は、ヘッドウェア市場の成長促進要因のひとつです。例えば、2023年には米国人口の57.3%がアウトドアスポーツに参加しています。これは前年比2.3%増で、2018年の数字を7%以上上回っています。スポーツやアウトドア活動に従事する人が増えるにつれ、パフォーマンスや快適性を高めるためにデザインされた専用のヘッドウェアへのニーズが高まっています。これには、スポーツキャップ、バイザー、ヘルメット、日よけ帽子など、さまざまなアクティビティに合わせた保護と機能性を提供するアイテムが含まれます。これらの要因が、今後数年間、ヘッドウェア市場を促進すると予想されます。
eコマース分野の成長
eコマース分野の成長は、ヘッドウェア市場拡大の主な要因です。例えば、IMARCによると、世界のeコマース市場規模は2023年に21兆1,000億米ドルに達しました。今後、IMARC Groupは、2032年には183兆8,000億米ドルに達し、2024年から2032年の間に27.16%の成長率(CAGR)を示すと予測しています。eコマースプラットフォームは、ニッチなスタイルからハイエンドのデザイナーアイテムまで、幅広いヘッドウェア商品を提供しています。この多様性がさまざまな嗜好やニーズに対応し、消費者の関心と購買意欲を高めています。これらの要因は、ヘッドウェア市場予測にさらにプラスの影響を与えます。
技術の進歩
素材や技術の開発により、吸湿発散性、UVカット、スマート機能(ヘッドフォンやセンサー内蔵など)など、機能的なヘッドウェアが開発されています。例えば、2024年8月、高級ヘッドギアのイノベーターであるMelin社は、パフォーマンスに特化した帽子のラインであるHYDROliteコレクションを発表しました。それぞれの帽子は、湿気を逃がすユニークなクラウンパネルのデザインで一日中通気性を提供し、ヘッドウェア市場の収益を押し上げます。
The global headwear market size reached USD 23.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 36.3 Billion by 2033, exhibiting a growth rate (CAGR) of 4.88% during 2025-2033. The increasing urbanization, expansion of retail and e-commerce channels, the growing disposable income, and ongoing technological innovations are primarily driving the market's growth.
Rising Participation in Sports and Outdoor Activities
The rising participation in sports and outdoor activities is one of the significant drivers of growth in the headwear market. For instance, in 2023, 57.3% of the United States population participated in outdoor sports. This was a 2.3% increase over the previous year and over 7% above the figure from 2018. As more people engage in sports and outdoor activities, there's a growing need for specialized headwear designed to enhance performance and comfort. This includes items like sports caps, visors, helmets, and sun hats, which offer protection and functionality tailored to different activities. These factors are expected to propel the headwear market in the coming years.
Growing E-Commerce Sector
The growing e-commerce sector is a major driver of the headwear market's expansion. For instance, according to IMARC, the global e-commerce market size reached US$ 21.1 Trillion in 2023. Looking forward, IMARC Group expects the market to reach US$ 183.8 Trillion by 2032, exhibiting a growth rate (CAGR) of 27.16% during 2024-2032. E-commerce platforms offer a wide range of headwear products, from niche styles to high-end designer items. This variety caters to different preferences and needs, driving greater consumer interest and purchases. These factors further positively influence the headwear market forecast.
Technological Advancements
Advances in materials and technology have led to the development of functional headwear, such as those with moisture-wicking properties, UV protection, and smart features (e.g., integrated headphones or sensors). For instance, in August 2024, Melin, a premium headgear innovator, unveiled the HYDROlite Collection, a line of performance-focused hats. Each hat provides all-day breathability with a unique crown panel design that wicks away moisture, thereby boosting the headwear market revenue.
Beanies currently exhibit a clear dominance in the market
According to the headwear market outlook, beanies are particularly sought after in colder weather. As temperatures drop during fall and winter, demand for warm, insulating headwear like beanies rises. Moreover, they have become a trendy accessory in casual and streetwear fashion. Their versatility allows them to be styled in various ways, making them a popular choice for both style and comfort. Apart from this, these are favored by outdoor enthusiasts and athletes. They are commonly used in activities like skiing, snowboarding, hiking, and camping due to their warmth and functionality.
Casual headwear, such as beanies, caps, and hats, often follows fashion trends. Popular styles and designs, influenced by celebrities and fashion influencers, drive consumer interest. Moreover, the demand for medical headwear, such as surgical caps, is driven by strict health and safety regulations in healthcare settings. Compliance with these standards is crucial for infection control and worker safety. Besides this, tactical headwear is essential for military and law enforcement personnel. Its demand is driven by the need for protective gear that meets specific operational requirements, such as ballistic protection and durability.
Offline stores hold the largest market share
Consumers appreciate the ability to physically try on headwear to check fit, comfort, and style. This tactile experience helps in making informed purchase decisions, especially for items like hats and helmets that require a good fit. Moreover, physical stores provide immediate product availability, allowing customers to purchase and take-home headwear on the spot. This is particularly appealing for consumers needing a quick solution.
Asia-Pacific currently dominates the global market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia-Pacific currently dominates the global market.
According to the headwear market statistics, rapid economic development in countries, like China, India, and other Southeast Asian nations, has led to increased disposable incomes. As people have more money to spend, they are investing in fashion and lifestyle products, including headwear. Moreover, the rising urbanization in Asia-Pacific countries is contributing to a higher demand for fashionable and functional headwear. Urban lifestyles often include more outdoor activities and social events where headwear plays a role. Besides this, there is a growing interest in sports and outdoor activities across the Asia-Pacific region. For instance, according to Statista, there were nearly 440 million individuals in China participating in sports and physical activities on a regular basis in 2020, which is around ten million higher than last year. This has led to increased demand for headwear designed for specific activities, such as sports caps, helmets, and sun protection hats.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major market companies have also been provided. Some of the key players in the market include: