ヘッドウェア市場規模、シェア、成長分析：タイプ別、流通チャネル別、用途別、エンドユーザー別、地域別 - 産業予測 2025～2032年

ヘッドウェア市場規模は2023年に282億米ドルとなり、予測期間（2025-2032年）のCAGRは6.4%で、2024年の300億米ドルから2032年には492億9,000万米ドルに成長する見通しです。

スポーツやアウトドア活動への参加の増加とフィットネス意識の高まりが相まって、ヘッドウェア需要が急増すると予想されます。紫外線リスクに関する知識の高まりから、消費者は日焼け防止を優先する傾向が強まっており、ヘッドウェアの採用がさらに進んでいます。さらに、ヘッドウェアは美意識の高まりに後押しされ、重要なファッションステートメントとして浮上しています。eコマースの活況は、ヘッドウェアブランドがより多くの消費者にリーチする大きな機会を提供しています。しかし、季節による需要の変動、消費者の嗜好の変化、未組織部門からの競合圧力、経済不安の中での裁量支出の減少といった課題は、売上高の成長を妨げる可能性があります。全体として、市場は有望な動向を示しているが、利害関係者はこれらの制約を乗り越えて新たな機会を生かすべきです。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析

ヘッドウェア市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• ビーニー帽
• ヘッドバンド
• キャップと帽子
• その他

ヘッドウェア市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• スーパーマーケットとハイパーマーケット
• コンビニエンスストア
• 専門店
• オンライン

ヘッドウェア市場規模：用途別& CAGR（2025-2032）

• 市場概要
• カジュアル
• メディカル
• タクティカル
• その他

ヘッドウェア市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 男性
• 女性
• 子供

ヘッドウェア市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Adidas AG（Germany）
• Nike, Inc.（United States）
• PUMA SE（Germany）
• Under Armour, Inc.（United States）
• New Era Cap Co.（United States）
• Fanatics, Inc.（United States）
• Luxottica Group S.p.A.（Italy）
• Ermenegildo Zegna N.V.（Italy）
• Calvin Klein Inc.（United States）
• Ralph Lauren Corporation（United States）
• Gucci（Italy）
• Lacoste（France）
• Superdry plc（United Kingdom）
• Gianni Versace S.r.l.（Italy）
• Pipolaki（France）
• Kangol（United Kingdom）
• Goorin Bros.（United States）
• Bailey Hats（United States）
• Stetson（United States）

結論と提言

Headwear Market size was valued at USD 28.2 billion in 2023 and is poised to grow from USD 30.0 billion in 2024 to USD 49.29 billion by 2032, growing at a CAGR of 6.4% during the forecast period (2025-2032).

The increasing participation in sports and outdoor activities, combined with heightened fitness awareness, is expected to drive a surge in headwear demand. Consumers are increasingly prioritizing sun protection due to growing knowledge about UV risks, further enhancing headwear adoption. Additionally, headwear is emerging as a key fashion statement, fueled by rising aesthetic consciousness. The boom of e-commerce is providing substantial opportunities for headwear brands to reach wider audiences. However, challenges such as fluctuating seasonal demand, shifting consumer preferences, competitive pressures from unorganized sectors, and reduced discretionary spending amid economic instability may hinder sales growth. Overall, while the market shows promising trends, stakeholders should navigate these constraints to capitalize on emerging opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Headwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Headwear Market Segments Analysis

Global Headwear Market is segmented by Type, Distribution Channel, Application, End User and region. Based on Type, the market is segmented into Beanies, Headbands, Caps and Hats and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Specialty Stores and Online. Based on Application, the market is segmented into Casual, Medical, Tactical and Others. Based on End User, the market is segmented into Men, Women and Kids. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Headwear Market

The headwear market is being significantly driven by a growing awareness of the dangers associated with UV ray exposure, leading to an increased popularity of sun-protective headwear, particularly in regions with hot climates. Furthermore, the global emphasis on worker safety is anticipated to enhance the demand for functional headwear options, providing new opportunities for businesses in this sector. As consumers become more conscious of their health and safety, the market for headwear that combines protection with functionality is likely to expand, creating a favorable landscape for companies looking to innovate and meet the evolving needs of their customers.

Restraints in the Headwear Market

The headwear market experiences significant fluctuations in demand due to seasonal variations across different regions, which can hinder consistent revenue generation throughout the year. This inherent seasonality can pose challenges for businesses, as certain types of headwear are only popular during specific times of the year. Consequently, these factors may discourage new entrants from pursuing opportunities within the global headwear industry, as they may perceive the market as volatile and less predictable. Thus, the seasonal dynamics of headwear consumption act as a restraint, impacting overall growth potential and inviting caution among prospective companies considering investment in this sector.

Market Trends of the Headwear Market

The headwear market is witnessing a significant surge in popularity driven by the athleisure trend, presenting lucrative opportunities for companies to innovate and diversify their offerings. As consumers increasingly prioritize comfort and versatility in their fashion choices, brands are encouraged to create casual, sporty headwear that harmoniously blends style with functionality. Products like baseball caps, snapbacks, and visors are rapidly gaining traction globally, catering to the growing demand for fashionable yet practical accessories. To capitalize on this trend, headwear manufacturers should invest in incorporating advanced materials, vibrant designs, and sustainable practices to appeal to the modern, health-conscious consumer.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Headwear Market Size by Type & CAGR (2025-2032)

• Market Overview
• Beanies
• Headbands
• Caps and Hats
• Others

Global Headwear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Convenience Stores
• Specialty Stores
• Online

Global Headwear Market Size by Application & CAGR (2025-2032)

• Market Overview
• Casual
• Medical
• Tactical
• Others

Global Headwear Market Size by End User & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Kids

Global Headwear Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel, Application, End User)
  • US
  • Canada
• Europe (Type, Distribution Channel, Application, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PUMA SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Era Cap Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fanatics, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Luxottica Group S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ermenegildo Zegna N.V. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calvin Klein Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ralph Lauren Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gucci (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lacoste (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Superdry plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gianni Versace S.r.l. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pipolaki (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kangol (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goorin Bros. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bailey Hats (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stetson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations