ランニングギアの日本市場 - 市場規模、シェア、動向、予測：製品、性別、流通チャネル、地域別、2025年～2033年

日本のランニングギアの市場規模は2024年に26億1,400万米ドルに達しました。今後、IMARC Groupは、2033年までには41億3,230万米ドルに達し、2025年から2033年の成長率（CAGR）は5.22%になると予測しています。市場は、フィットネス意識の高まり、パフォーマンスフットウェアの技術革新、エンデュランススポーツに対する文化的誇りによって成長しています。継続的な製品の進化と国内ブランドの強いロイヤリティが、カジュアルランナーとプロランナーの両方に合わせた、快適性の高いハイテクシューズとアパレルの需要を促進しています。

本レポートで扱う主な質問

• 日本のランニングギア市場はこれまでどのように推移し、今後どのように推移するのか？
• 日本のランニングギア市場の製品別区分は？
• 日本のランニングギア市場の性別区分は？
• 日本のランニングギア市場の流通チャネル別区分は？
• 日本のランニングギア市場のバリューチェーンにおける各ステージとは？
• 日本のランニングギア市場の主な促進要因と課題は？
• 日本のランニングギア市場の構造と主要企業は？
• 日本のランニングギア市場の競合状況は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のランニングギア市場-イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のランニングギア市場情勢

• 過去および現在の市場動向（2019年～2024年）
• 市場予測（2025年～2033年）

第6章 日本のランニングギア市場-製品別内訳

• ランニングシューズ
• ランニングウェア
• ランニングアクセサリー
• フィットネストラッカー

第7章 日本のランニングギア市場-性別内訳

• 男性
• 女性
• ユニセックス

第8章 日本のランニングギア市場-流通チャネル別内訳

• 専門店・スポーツショップ
• スーパーマーケット・ハイパーマーケット
• デパート・ディスカウントストア
• オンライン
• その他

第9章 日本のランニングギア市場-競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第10章 主要企業のプロファイル

第11章 日本のランニングギア市場-業界分析

• 促進要因、抑制要因、機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第12章 付録

The Japan running gear market size reached USD 2,614.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 4,132.3 Million by 2033, exhibiting a growth rate (CAGR) of 5.22% during 2025-2033. The market is growing due to increasing fitness awareness, innovation in performance footwear, and cultural pride in endurance sports. Continuous product advancements and strong domestic brand loyalty are driving demand for high-comfort, high-tech shoes and apparel tailored to both casual and professional runners.

Japan Running Gear Market Trends:

Cultural Endurance Influences Innovation

Running holds deep cultural value in Japan, particularly through traditions like the Ekiden, a long-distance relay race that symbolizes dedication, endurance, and teamwork. This tradition continues to shape the country's demand for running gear, where performance meets symbolism. In November 2024, Nike launched its 2025 Ekiden Collection in Japan, featuring high-performance shoes like the Alphafly 3 and Vaporfly 3. These models integrate modern design with cultural motifs, such as the flame graphic inspired by the early-2000s Streak Series. The collection honored Japan's racing legacy while catering to a new generation of athletes seeking elite-level gear. This alignment between tradition and technology has led major brands to tailor their product strategies to meet Japanese market expectations regularly. Runners in Japan look for gear that not only performs but resonates with their personal and collective identity. The market continues to thrive on seasonal collections linked to national events, ensuring fresh product cycles. As a result, the combination of cultural relevance and innovation is shaping consumer preferences and encouraging repeat purchases, especially in high-performance footwear segments that offer a balance of function, design, and symbolic value.

Comfort and Tech Redefining Demand

In Japan, runners increasingly prioritize comfort, durability, and adaptability in their gear, particularly as the demographic broadens beyond elite athletes to include older adults and casual fitness enthusiasts. Modern designs must support different running styles while offering long-term wearability. In May 2024, ASICS launched the GEL-KAYANO 31, upgrading its popular stability running series with advanced features such as HYBRID ASICSGRIP and PureGEL technologies. These additions improved traction and shock absorption, meeting the expectations of runners looking for protective and smooth rides. The updated mesh upper enhanced breathability and support, which is critical for Japan's humid running conditions. This release also aligned with the brand's sustainability efforts, with emissions data displayed per pair, appealing to environmentally conscious buyers. The local market's preference for technical specifications, precise fit, and year-round usability is prompting companies to adopt ongoing product refinement as a core strategy. Custom cushioning, adaptive stability systems, and lighter materials have become common across new releases, pushing innovation forward. Japan's running gear market thrives on consistent improvement and detailed consumer feedback, keeping both domestic and international players in constant development mode. These advancements are raising the baseline expectations for quality and performance across all product tiers.

Japan Running Gear Market Segmentation:

Product Insights:

• Running Footwear
• Running Apparel
• Running Accessories
• Fitness Trackers

Gender Insights:

• Male
• Female
• Unisex

Distribution Channel Insights:

• Specialty and Sports Shops
• Supermarkets and Hypermarkets
• Department and Discount Stores
• Online
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan running gear market performed so far and how will it perform in the coming years?
• What is the breakup of the Japan running gear market on the basis of product?
• What is the breakup of the Japan running gear market on the basis of gender?
• What is the breakup of the Japan running gear market on the basis of distribution channel?
• What are the various stages in the value chain of the Japan running gear market?
• What are the key driving factors and challenges in the Japan running gear market?
• What is the structure of the Japan running gear market and who are the key players?
• What is the degree of competition in the Japan running gear market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Running Gear Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Running Gear Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Running Gear Market - Breakup by Product

• 6.1 Running Footwear
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Running Apparel
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Running Accessories
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Fitness Trackers
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)

7 Japan Running Gear Market - Breakup by Gender

• 7.1 Male
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Female
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Unisex
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)

8 Japan Running Gear Market - Breakup by Distribution Channel

• 8.1 Specialty and Sports Shops
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Supermarkets and Hypermarkets
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)
• 8.3 Department and Discount Stores
  • 8.3.1 Overview
  • 8.3.2 Historical and Current Market Trends (2019-2024)
  • 8.3.3 Market Forecast (2025-2033)
• 8.4 Online
  • 8.4.1 Overview
  • 8.4.2 Historical and Current Market Trends (2019-2024)
  • 8.4.3 Market Forecast (2025-2033)
• 8.5 Others
  • 8.5.1 Historical and Current Market Trends (2019-2024)
  • 8.5.2 Market Forecast (2025-2033)

9 Japan Running Gear Market - Competitive Landscape

• 9.1 Overview
• 9.2 Market Structure
• 9.3 Market Player Positioning
• 9.4 Top Winning Strategies
• 9.5 Competitive Dashboard
• 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

• 10.1 Company A
  • 10.1.1 Business Overview
  • 10.1.2 Products Offered
  • 10.1.3 Business Strategies
  • 10.1.4 SWOT Analysis
  • 10.1.5 Major News and Events
• 10.2 Company B
  • 10.2.1 Business Overview
  • 10.2.2 Products Offered
  • 10.2.3 Business Strategies
  • 10.2.4 SWOT Analysis
  • 10.2.5 Major News and Events
• 10.3 Company C
  • 10.3.1 Business Overview
  • 10.3.2 Products Offered
  • 10.3.3 Business Strategies
  • 10.3.4 SWOT Analysis
  • 10.3.5 Major News and Events
• 10.4 Company D
  • 10.4.1 Business Overview
  • 10.4.2 Products Offered
  • 10.4.3 Business Strategies
  • 10.4.4 SWOT Analysis
  • 10.4.5 Major News and Events
• 10.5 Company E
  • 10.5.1 Business Overview
  • 10.5.2 Products Offered
  • 10.5.3 Business Strategies
  • 10.5.4 SWOT Analysis
  • 10.5.5 Major News and Events

11 Japan Running Gear Market - Industry Analysis

• 11.1 Drivers, Restraints, and Opportunities
  • 11.1.1 Overview
  • 11.1.2 Drivers
  • 11.1.3 Restraints
  • 11.1.4 Opportunities
• 11.2 Porters Five Forces Analysis
  • 11.2.1 Overview
  • 11.2.2 Bargaining Power of Buyers
  • 11.2.3 Bargaining Power of Suppliers
  • 11.2.4 Degree of Competition
  • 11.2.5 Threat of New Entrants
  • 11.2.6 Threat of Substitutes
• 11.3 Value Chain Analysis

12 Appendix