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ウィメンズアパレルの日本市場 - 市場規模、シェア、動向、予測：製品タイプ別、シーズン別、流通チャネル別、地域別、2025年～2033年

Japan Women Apparel Market Size, Share, Trends and Forecast by Product Type, Season, Distribution Channel, and Region, 2025-2033

出版日
発行
IMARC
ページ情報
英文 120 Pages
納期
5～7営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=145.42円
ウィメンズアパレルの日本市場 - 市場規模、シェア、動向、予測：製品タイプ別、シーズン別、流通チャネル別、地域別、2025年～2033年
出版日: 2025年06月02日
発行: IMARC
ページ情報: 英文 120 Pages
納期: 5～7営業日
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  • 全表示
  • 概要
  • 目次
概要

日本のウィメンズアパレル市場規模は2024年に569億米ドルに達しました。IMARC Groupは、2025年から2033年にかけての成長率（CAGR）は3.9%で、2033年には825億米ドルに達すると予測しています。スタイリッシュで機能的な衣料品への需要の高まり、可処分所得の増加、都市化の進展、女性の労働力人口の増加、世界のファッション動向の影響、ファストファッション小売の拡大、快適な着心地を求める高齢化、季節ごとのファッションサイクル、パーソナライズされたショッピング体験を促進するデジタルプラットフォームなどが、日本のウィメンズアパレル市場シェアを拡大する主な要因です。

本レポートで扱う主な質問

  • 日本のウィメンズアパレル市場はこれまでどのように推移してきたか？
  • 日本のウィメンズアパレル市場の製品タイプ別区分は？
  • 日本のウィメンズアパレル市場のシーズン別区分は？
  • 日本のウィメンズアパレル市場の流通チャネル別区分は？
  • 日本のウィメンズアパレル市場の地域別区分は？
  • 日本のウィメンズアパレル市場のバリューチェーンにおける様々なステージとは？
  • 日本のウィメンズアパレル市場の主な促進要因と課題は？
  • 日本のウィメンズアパレル市場の構造と主要プレーヤーは？
  • 日本のウィメンズアパレル市場の競合状況は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
  • 市場推定
  • 調査手法

第3章 エグゼクティブサマリー

第4章 日本のウィメンズアパレル市場 - イントロダクション

  • 概要
  • 市場力学
  • 業界動向
  • 競合情報

第5章 日本のウィメンズアパレル市場情勢

  • 過去および現在の市場動向（2019～2024年）
  • 市場予測（2025～2033年）

第6章 日本のウィメンズアパレル市場 - 製品タイプ別内訳

  • トップス、ドレス
  • ボトムウェア
  • インナーウェア、スリープウェア
  • コート、ジャケット、スーツ
  • エスニックウェア
  • その他

第7章 日本のウィメンズアパレル市場 - シーズン別内訳

  • 夏服
  • 冬服
  • オールシーズンウェア

第8章 日本のウィメンズアパレル市場 - 流通チャネル別内訳

  • スーパーマーケット・ハイパーマーケット
  • 限定店舗
  • マルチブランド小売店
  • オンラインストア
  • その他

第9章 日本のウィメンズアパレル市場 - 競合情勢

  • 概要
  • 市場構造
  • 市場企業のポジショニング
  • 主要成功戦略
  • 競合ダッシュボード
  • 企業評価象限

第10章 主要企業のプロファイル

第11章 日本のウィメンズアパレル市場 - 業界分析

  • 促進要因・抑制要因・機会
  • ポーターのファイブフォース分析
  • バリューチェーン分析

第12章 付録

目次
Product Code: SR112025A31926

The Japan women apparel market size reached USD 56.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 82.5 Billion by 2033, exhibiting a growth rate (CAGR) of 3.9% during 2025-2033. The growing demand for stylish, functional clothing, rising disposable incomes, increasing urbanization, greater female workforce participation, influence of global fashion trends, expanding fast fashion retail, aging population seeking comfortable wear, seasonal fashion cycles, and digital platforms promoting personalized shopping experiences are some of the major factors augmenting Japan women apparel market share.

Japan Women Apparel Market Trends:

Influence of Korean and Western Fashion Trends

Japanese women's apparel is experiencing a notable influence from both Korean and Western fashion aesthetics, which is visibly shaping design preferences and brand strategies. An industry report highlights that 75.9% of Japanese teenage girls selected Korea as the country they look to for fashion inspiration, marking the eighth consecutive year that Korea has ranked first. This trend extends beyond youth, with Korea emerging as the leading fashion reference across all age groups, from women in their teens and 20s to those in their 40s and even over 60. The consistent appeal of Korean fashion points to a deeper shift in consumer aesthetics and purchasing behavior within Japan's women's apparel market. This is evident in the rising popularity of soft, feminine silhouettes, pastel colors, puffed sleeves, pleated skirts, and oversized knitwear, which are hallmarks of Korean street style. Korean brands are gaining traction among younger consumers who seek trendy, affordable clothing with a distinctive cultural edge. Apart from this, Western fashion trends, particularly from the US and Europe, are also impacting the high-end and luxury segments, which is providing a boost to Japan women apparel market growth. Japanese consumers, especially millennials and Gen Z, are increasingly embracing international designer labels and Western streetwear. Moreover, global luxury brands are responding by customizing collections to match Japanese tastes, focusing on modest cuts, high-quality materials, and unique tailoring. This dual influence is creating a hybrid fashion culture where traditional Japanese aesthetics blend with global sensibilities, expanding consumer choice and encouraging cross-border brand collaborations.

Digital Transformation and E-Commerce Integration

Digital channels are becoming a critical component of the women's apparel market in Japan, driven by the country's high internet penetration and smartphone usage. According to an industry report, the e-commerce market in Japan is expected to reach USD 692.8 Billion by 2033, exhibiting a growth rate (CAGR) of 11.02% during 2025-2033. The growth of e-commerce platforms is redefining shopping behavior, offering convenience, competitive pricing, and access to a wide range of domestic and international brands. Retailers are enhancing the digital shopping experience through mobile apps, virtual fitting rooms, and AI-driven size recommendation tools to address the challenges of online apparel purchasing. Besides this, social commerce is also on the rise, where platforms like Instagram, LINE, and TikTok are not just marketing tools but direct sales channels. Also, influencer marketing plays a significant role in shaping brand perception and product visibility, which is positively impacting the Japan women apparel market outlook. Consumers are highly responsive to fashion influencers, especially micro-influencers who focus on niche styles. Additionally, brands are investing in omnichannel strategies, combining physical stores with integrated digital services such as click-and-collect, real-time inventory updates, and AR-powered try-ons. This evolution reflects the broader retail shift toward personalized, technology-enabled consumer engagement in Japan's fashion sector.

Japan Women Apparel Market Segmentation:

Product Type Insights:

  • Tops and Dresses
  • Bottom Wear
  • Innerwear and Sleepwear
  • Coats, Jackets and Suits
  • Ethnic Wear
  • Others

Season Insights:

  • Summer Wear
  • Winter Wear
  • All Season Wear

Distribution Channel Insights:

  • Supermarkets and Hypermarkets
  • Exclusive Stores
  • Multi-Brand Retail Outlets
  • Online Stores
  • Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

  • How has the Japan women apparel market performed so far and how will it perform in the coming years?
  • What is the breakup of the Japan women apparel market on the basis of product type?
  • What is the breakup of the Japan women apparel market on the basis of season?
  • What is the breakup of the Japan women apparel market on the basis of distribution channel?
  • What is the breakup of the Japan women apparel market on the basis of region?
  • What are the various stages in the value chain of the Japan women apparel market?
  • What are the key driving factors and challenges in the Japan women apparel market?
  • What is the structure of the Japan women apparel market and who are the key players?
  • What is the degree of competition in the Japan women apparel market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Women Apparel Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Women Apparel Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan Women Apparel Market - Breakup by Product Type

  • 6.1 Tops and Dresses
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 Bottom Wear
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)
  • 6.3 Innerwear and Sleepwear
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2019-2024)
    • 6.3.3 Market Forecast (2025-2033)
  • 6.4 Coats, Jackets and Suits
    • 6.4.1 Overview
    • 6.4.2 Historical and Current Market Trends (2019-2024)
    • 6.4.3 Market Forecast (2025-2033)
  • 6.5 Ethnic Wear
    • 6.5.1 Overview
    • 6.5.2 Historical and Current Market Trends (2019-2024)
    • 6.5.3 Market Forecast (2025-2033)
  • 6.6 Others
    • 6.6.1 Historical and Current Market Trends (2019-2024)
    • 6.6.2 Market Forecast (2025-2033)

7 Japan Women Apparel Market - Breakup by Season

  • 7.1 Summer Wear
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Winter Wear
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)
  • 7.3 All Season Wear
    • 7.3.1 Overview
    • 7.3.2 Historical and Current Market Trends (2019-2024)
    • 7.3.3 Market Forecast (2025-2033)

8 Japan Women Apparel Market - Breakup by Distribution Channel

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Market Forecast (2025-2033)
  • 8.2 Exclusive Stores
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Market Forecast (2025-2033)
  • 8.3 Multi-Brand Retail Outlets
    • 8.3.1 Overview
    • 8.3.2 Historical and Current Market Trends (2019-2024)
    • 8.3.3 Market Forecast (2025-2033)
  • 8.4 Online Stores
    • 8.4.1 Overview
    • 8.4.2 Historical and Current Market Trends (2019-2024)
    • 8.4.3 Market Forecast (2025-2033)
  • 8.5 Others
    • 8.5.1 Historical and Current Market Trends (2019-2024)
    • 8.5.2 Market Forecast (2025-2033)

9 Japan Women Apparel Market - Competitive Landscape

  • 9.1 Overview
  • 9.2 Market Structure
  • 9.3 Market Player Positioning
  • 9.4 Top Winning Strategies
  • 9.5 Competitive Dashboard
  • 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

  • 10.1 Company A
    • 10.1.1 Business Overview
    • 10.1.2 Products Offered
    • 10.1.3 Business Strategies
    • 10.1.4 SWOT Analysis
    • 10.1.5 Major News and Events
  • 10.2 Company B
    • 10.2.1 Business Overview
    • 10.2.2 Products Offered
    • 10.2.3 Business Strategies
    • 10.2.4 SWOT Analysis
    • 10.2.5 Major News and Events
  • 10.3 Company C
    • 10.3.1 Business Overview
    • 10.3.2 Products Offered
    • 10.3.3 Business Strategies
    • 10.3.4 SWOT Analysis
    • 10.3.5 Major News and Events
  • 10.4 Company D
    • 10.4.1 Business Overview
    • 10.4.2 Products Offered
    • 10.4.3 Business Strategies
    • 10.4.4 SWOT Analysis
    • 10.4.5 Major News and Events
  • 10.5 Company E
    • 10.5.1 Business Overview
    • 10.5.2 Products Offered
    • 10.5.3 Business Strategies
    • 10.5.4 SWOT Analysis
    • 10.5.5 Major News and Events

11 Japan Women Apparel Market - Industry Analysis

  • 11.1 Drivers, Restraints, and Opportunities
    • 11.1.1 Overview
    • 11.1.2 Drivers
    • 11.1.3 Restraints
    • 11.1.4 Opportunities
  • 11.2 Porters Five Forces Analysis
    • 11.2.1 Overview
    • 11.2.2 Bargaining Power of Buyers
    • 11.2.3 Bargaining Power of Suppliers
    • 11.2.4 Degree of Competition
    • 11.2.5 Threat of New Entrants
    • 11.2.6 Threat of Substitutes
  • 11.3 Value Chain Analysis

12 Appendix