日本のプロバイオティクス市場レポート：製品タイプ、流通チャネル、地域別、2025～2033年

日本のプロバイオティクス市場規模は2024年に39億9,790万米ドルに達しました。今後、IMARC Groupは、2033年には71億7,870万米ドルに達し、2025年から2033年にかけて6.72%の成長率（CAGR）を示すと予測しています。健康維持の重要性に対する人々の意識の高まり、発酵食品やプロバイオティクスを含む栄養補助食品の人気の高まり、eコマースプラットフォームや健康食品店で簡単に製品を入手できることなどが、市場を牽引する主な要因となっています。

本レポートで扱う主な質問

• 日本のプロバイオティクス市場はこれまでどのように推移し、今後どのように推移するのか？
• COVID-19が日本のプロバイオティクス市場に与えた影響は？
• 日本のプロバイオティクス市場の製品タイプ別区分は？
• 日本のプロバイオティクス市場の流通チャネル別区分は？
• 日本のプロバイオティクス市場のバリューチェーンにおける様々なステージとは？
• 日本のプロバイオティクスの主要な促進要因と課題は何か？
• 日本のプロバイオティクス市場の構造と主要企業は？
• 日本のプロバイオティクス市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のプロバイオティクス市場-イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のプロバイオティクス市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のプロバイオティクス市場-製品タイプ別の内訳

• 機能性食品・飲料
• 栄養補助食品
• 動物飼料

第7章 日本のプロバイオティクス市場- 流通チャネル別の内訳

• スーパーマーケットとハイパーマーケット
• 薬局/健康食品店
• コンビニエンスストア
• その他

第8章 日本のプロバイオティクス市場-競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第9章 主要企業のプロファイル

第10章 日本のプロバイオティクス市場- 業界分析

• 促進要因・抑制要因・機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第11章 付録

The Japan probiotics market size reached USD 3,997.9 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 7,178.7 Million by 2033, exhibiting a growth rate (CAGR) of 6.72% during 2025-2033. The growing awareness among the people about the importance of maintaining good health, the rising popularity of fermented foods, and dietary supplements containing probiotics, and the easy product availability on e-commerce platforms and health food stores represent some of the key factors driving the market.

Probiotics are live microorganisms, typically bacteria or yeast, that are considered beneficial for human health when consumed in adequate amounts. These microorganisms are often referred to as good or friendly bacteria because as they can provide various health benefits, particularly in relation to the gut and digestive system. Common types of probiotics include various strains of bacteria from the Lactobacillus and Bifidobacterium genera, as well as the yeast Saccharomyces boulardii. They offer a range of health benefits, primarily by positively influencing the balance of microorganisms in the gut, which is known as the gut microbiota. These benefits can include improved digestive function, enhanced immune system support, and potential contributions to overall well-being. They also aid in the breakdown of food, the absorption of nutrients, and the prevention of digestive disturbances such as diarrhea, constipation, and irritable bowel syndrome (IBS). Probiotics are commonly found in fermented foods and dietary supplements. Some of the most popular dietary sources of probiotics include yogurt, kefir, sauerkraut, kimchi, miso, and kombucha. These foods contain live probiotic cultures that can contribute to a healthy gut microbiome when consumed regularly.

Japan Probiotics Market Trends:

Japan has a rapidly aging population, and there is a growing awareness among the people about the importance of maintaining good health, especially as they age. Probiotics are widely recognized for their potential to support digestive health, boost the immune system, and improve overall well-being. This heightened health consciousness is driving the demand for probiotic products in the Japanese market. In addition, digestive health is a primary concern for many Japanese consumers. Probiotics are known to promote a healthy gut microbiome by balancing the beneficial bacteria in the intestines. As a result, products like probiotic yogurt, fermented foods, and dietary supplements containing probiotics are gaining popularity as consumers seek to maintain optimal digestive function. Besides, the incorporation of probiotics into various food and beverage products is a significant trend in Japan. Companies are introducing probiotic-infused items like yogurt, kefir, fermented beverages, and even probiotic chocolates and snacks. These functional foods provide a convenient and tasty way for consumers to incorporate probiotics into their daily diets. Moreover, Japan has a strong tradition of scientific research and innovation, and this extends to the field of probiotics. Local and international companies are investing in research to better understand the specific strains of probiotics that offer particular health benefits. This research-driven approach is leading to the development of new and more effective probiotic products. Additionally, the Japanese government has been supportive of promoting health and wellness through functional foods, including probiotics. Regulatory policies and guidelines have been put in place to ensure the safety and quality of probiotic products. This regulatory support provides a favorable environment for the growth of the probiotics market. Furthermore, probiotic products are becoming more accessible to consumers through various distribution channels. In addition to traditional retail stores, e-commerce platforms and health food stores are providing a wider range of probiotic options to cater to diverse consumer preferences.

Japan Probiotics Market Segmentation:

Product Type Insights:

• Functional Food and Beverage
• Dietary Supplement
• Animal Feed

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Pharmacies/Health Stores
• Convenience Stores
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan probiotics market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan probiotics market?
• What is the breakup of the Japan probiotics market on the basis of product type?
• What is the breakup of the Japan probiotics market on the basis of distribution channel?
• What are the various stages in the value chain of the Japan probiotics market?
• What are the key driving factors and challenges in the Japan probiotics?
• What is the structure of the Japan probiotics market and who are the key players?
• What is the degree of competition in the Japan probiotics market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Probiotics Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Probiotics Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Probiotics Market - Breakup by Product Type

• 6.1 Functional Food and Beverage
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Dietary Supplement
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Animal Feed
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)

7 Japan Probiotics Market - Breakup by Distribution Channel

• 7.1 Supermarkets and Hypermarkets
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Pharmacies/Health Stores
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Convenience Stores
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)
• 7.4 Others
  • 7.4.1 Historical and Current Market Trends (2019-2024)
  • 7.4.2 Market Forecast (2025-2033)

8 Japan Probiotics Market - Competitive Landscape

• 8.1 Overview
• 8.2 Market Structure
• 8.3 Market Player Positioning
• 8.4 Top Winning Strategies
• 8.5 Competitive Dashboard
• 8.6 Company Evaluation Quadrant

9 Profiles of Key Players

• 9.1 Company A
  • 9.1.1 Business Overview
  • 9.1.2 Product Portfolio
  • 9.1.3 Business Strategies
  • 9.1.4 SWOT Analysis
  • 9.1.5 Major News and Events
• 9.2 Company B
  • 9.2.1 Business Overview
  • 9.2.2 Product Portfolio
  • 9.2.3 Business Strategies
  • 9.2.4 SWOT Analysis
  • 9.2.5 Major News and Events
• 9.3 Company C
  • 9.3.1 Business Overview
  • 9.3.2 Product Portfolio
  • 9.3.3 Business Strategies
  • 9.3.4 SWOT Analysis
  • 9.3.5 Major News and Events
• 9.4 Company D
  • 9.4.1 Business Overview
  • 9.4.2 Product Portfolio
  • 9.4.3 Business Strategies
  • 9.4.4 SWOT Analysis
  • 9.4.5 Major News and Events
• 9.5 Company E
  • 9.5.1 Business Overview
  • 9.5.2 Product Portfolio
  • 9.5.3 Business Strategies
  • 9.5.4 SWOT Analysis
  • 9.5.5 Major News and Events

10 Japan Probiotics Market - Industry Analysis

• 10.1 Drivers, Restraints, and Opportunities
  • 10.1.1 Overview
  • 10.1.2 Drivers
  • 10.1.3 Restraints
  • 10.1.4 Opportunities
• 10.2 Porters Five Forces Analysis
  • 10.2.1 Overview
  • 10.2.2 Bargaining Power of Buyers
  • 10.2.3 Bargaining Power of Suppliers
  • 10.2.4 Degree of Competition
  • 10.2.5 Threat of New Entrants
  • 10.2.6 Threat of Substitutes
• 10.3 Value Chain Analysis

11 Appendix