日本のヨーグルト市場レポート：製品タイプ、フレーバー、流通チャネル、地域別、2025年～2033年

日本のヨーグルト市場規模は2024年に61億米ドルに達しました。今後、IMARC Groupは、同市場が2033年までに124億米ドルに達し、2025年から2033年にかけて7.6%の成長率（CAGR）を示すと予測しています。同市場は、腸内健康の重要性に対する意識の高まり、高タンパク質食への嗜好の高まり、調理済み（RTE）食品の消費の増加など、いくつかの主要な要因により成長を遂げています。

本レポートで扱う主な質問

• 日本のヨーグルト市場はこれまでどのように推移し、今後数年間はどのように推移するのか？
• COVID-19が日本のヨーグルト市場に与えた影響は？
• 日本のヨーグルト市場の製品タイプ別区分は？
• 日本のヨーグルト市場のフレーバー別の区分は？
• 日本のヨーグルト市場の流通チャネル別区分は？
• 日本のヨーグルト市場のバリューチェーンにおける様々なステージとは？
• 日本のヨーグルトの主要な促進要因と課題は何か？
• 日本のヨーグルト市場の構造と主要企業は？
• 日本のヨーグルト市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のヨーグルト市場-イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のヨーグルト市場情勢

• 過去および現在の市場動向（2019年～2024年）
• 市場予測（2025～2033年）

第6章 日本のヨーグルト市場-製品タイプ別の内訳

• ヨーグルト
• セットギリシャ語ヨーグルト
• ヨーグルトドリンク
• 冷凍ヨーグルト
• その他

第7章 日本のヨーグルト市場- フレーバー別分割

• ストロベリーブレンド
• バニラ
• 無地
• いちご
• 桃
• その他

第8章 日本のヨーグルト市場- 流通チャネル別内訳

• スーパーマーケットとハイパーマーケット
• コンビニエンスストア
• 専門店
• オンラインストア
• その他

第9章 日本のヨーグルト市場-競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第10章 主要企業のプロファイル

第11章 日本のヨーグルト市場- 業界分析

• 促進要因・抑制要因・機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第12章 付録

Japan yogurt market size reached USD 6.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 12.4 Billion by 2033, exhibiting a growth rate (CAGR) of 7.6% during 2025-2033. The market is experiencing growth due to several key factors, including a heightened awareness of the significance of gut health, a growing preference for high-protein diets, and an increasing consumption of ready-to-eat (RTE) food items.

Yogurt is a dairy product created through the fermentation of milk using specific bacteria, namely Lactobacillus bulgaricus and Streptococcus thermophilus. The process involves heating milk to a precise temperature, followed by cooling and the introduction of these bacterial cultures. Yogurt is a nutrient-rich food source, containing substantial levels of protein, calcium, minerals, and vitamins like B12 and D, along with other essential nutrients. Furthermore, it boasts probiotics, which are beneficial microorganisms that support gastrointestinal well-being. Yogurt aids in various health aspects, including digestive health improvement, fortification of bones and muscles, assistance in weight management, bolstering the immune system, and contributing to overall well-being.

Japan Yogurt Market Trends:

The yogurt market in Japan is experiencing notable growth and transformation, shaped by a variety of factors. One of the primary drivers is the increasing awareness of the health benefits associated with yogurt consumption. Japanese consumers are becoming more health-conscious, recognizing yogurt as a valuable source of protein, calcium, probiotics, and essential nutrients. This heightened health consciousness, coupled with changing dietary preferences, is propelling the demand for yogurt products in the country. Moreover, the market is witnessing an array of product innovations and diversifications. Japanese yogurt manufacturers are introducing a wide range of flavors, textures, and formulations to cater to evolving consumer tastes. The incorporation of functional ingredients such as low-fat, low-sugar, and lactose-free options is aligning with the demands of health-conscious consumers. Another significant factor is the increasing popularity of yogurt as a versatile ingredient in various culinary applications. From breakfast to dessert and savory dishes, yogurt has found its way into Japanese cuisine, creating new avenues for market growth. Furthermore, the emphasis on convenience and portability is driving the success of yogurt in single-serving packages and on-the-go formats. These trends, combined with effective marketing strategies and product differentiation, are expected to create a positive outlook for the Japan yogurt market over the forecasted period.

Japan Yogurt Market Segmentation:

Product Type Insights:

• Set Yogurt
• Greek Yogurt
• Yogurt Drinks
• Frozen Yogurt
• Others

Flavor Insights:

• Strawberry Blend
• Vanilla
• Plain
• Strawberry
• Peach
• Others

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan yogurt market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan yogurt market?
• What is the breakup of the Japan yogurt market on the basis of product type?
• What is the breakup of the Japan yogurt market on the basis of flavor?
• What is the breakup of the Japan yogurt market on the basis of distribution channel?
• What are the various stages in the value chain of the Japan yogurt market?
• What are the key driving factors and challenges in the Japan yogurt?
• What is the structure of the Japan yogurt market and who are the key players?
• What is the degree of competition in the Japan yogurt market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Yogurt Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Yogurt Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Yogurt Market - Breakup by Product Type

• 6.1 Set Yogurt
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Greek Yogurt
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Yogurt Drinks
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Frozen Yogurt
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)
• 6.5 Others
  • 6.5.1 Historical and Current Market Trends (2019-2024)
  • 6.5.2 Market Forecast (2025-2033)

7 Japan Yogurt Market - Breakup by Flavor

• 7.1 Strawberry Blend
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Vanilla
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Plain
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)
• 7.4 Strawberry
  • 7.4.1 Overview
  • 7.4.2 Historical and Current Market Trends (2019-2024)
  • 7.4.3 Market Forecast (2025-2033)
• 7.5 Peach
  • 7.5.1 Overview
  • 7.5.2 Historical and Current Market Trends (2019-2024)
  • 7.5.3 Market Forecast (2025-2033)
• 7.6 Others
  • 7.6.1 Historical and Current Market Trends (2019-2024)
  • 7.6.2 Market Forecast (2025-2033)

8 Japan Yogurt Market - Breakup by Distribution Channel

• 8.1 Supermarkets and Hypermarkets
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Convenience Stores
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)
• 8.3 Specialty Stores
  • 8.3.1 Overview
  • 8.3.2 Historical and Current Market Trends (2019-2024)
  • 8.3.3 Market Forecast (2025-2033)
• 8.4 Online Stores
  • 8.4.1 Overview
  • 8.4.2 Historical and Current Market Trends (2019-2024)
  • 8.4.3 Market Forecast (2025-2033)
• 8.5 Others
  • 8.5.1 Historical and Current Market Trends (2019-2024)
  • 8.5.2 Market Forecast (2025-2033)

9 Japan Yogurt Market - Competitive Landscape

• 9.1 Overview
• 9.2 Market Structure
• 9.3 Market Player Positioning
• 9.4 Top Winning Strategies
• 9.5 Competitive Dashboard
• 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

• 10.1 Company A
  • 10.1.1 Business Overview
  • 10.1.2 Product Portfolio
  • 10.1.3 Business Strategies
  • 10.1.4 SWOT Analysis
  • 10.1.5 Major News and Events
• 10.2 Company B
  • 10.2.1 Business Overview
  • 10.2.2 Product Portfolio
  • 10.2.3 Business Strategies
  • 10.2.4 SWOT Analysis
  • 10.2.5 Major News and Events
• 10.3 Company C
  • 10.3.1 Business Overview
  • 10.3.2 Product Portfolio
  • 10.3.3 Business Strategies
  • 10.3.4 SWOT Analysis
  • 10.3.5 Major News and Events
• 10.4 Company D
  • 10.4.1 Business Overview
  • 10.4.2 Product Portfolio
  • 10.4.3 Business Strategies
  • 10.4.4 SWOT Analysis
  • 10.4.5 Major News and Events
• 10.5 Company E
  • 10.5.1 Business Overview
  • 10.5.2 Product Portfolio
  • 10.5.3 Business Strategies
  • 10.5.4 SWOT Analysis
  • 10.5.5 Major News and Events

11 Japan Yogurt Market - Industry Analysis

• 11.1 Drivers, Restraints, and Opportunities
  • 11.1.1 Overview
  • 11.1.2 Drivers
  • 11.1.3 Restraints
  • 11.1.4 Opportunities
• 11.2 Porters Five Forces Analysis
  • 11.2.1 Overview
  • 11.2.2 Bargaining Power of Buyers
  • 11.2.3 Bargaining Power of Suppliers
  • 11.2.4 Degree of Competition
  • 11.2.5 Threat of New Entrants
  • 11.2.6 Threat of Substitutes
• 11.3 Value Chain Analysis

12 Appendix