日本のシャンパン市場レポート：製品、価格、流通チャネル、地域別、2025年～2033年

日本のシャンパン市場規模は2024年に3億8,030万米ドルに達しました。今後、IMARC Groupは、市場は2033年までに5億6,570万米ドルに達し、2025～2033年の成長率（CAGR）は4.5％になると予測しています。シャンパンが祝賀、ロマンス、贅沢を連想させるようになったこと、飲酒文化が変化しつつあること、多様な文化体験や嗜好をもたらす観光客が増加していることなどが、市場を牽引する主な要因となっています。

本レポートで扱う主な質問

• 日本のシャンパン市場はこれまでどのように推移してきたか？
• COVID-19が日本シャンパン市場に与えた影響は？
• 日本のシャンパン市場の価格別区分は？
• 日本のシャンパン市場の製品別区分は？
• 日本のシャンパン市場の流通チャネル別区分は？
• 日本のシャンパン市場のバリューチェーンにおける様々なステージとは？
• 日本のシャンパン市場の主な促進要因と課題は何か？
• 日本のシャンパン市場の構造と主要プレーヤーは？
• 日本のシャンパン市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のシャンパン市場：イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のシャンパン市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のシャンパン市場：製品別内訳

• プレステージ・キュヴェ
• ブラン・ド・ノワール
• ブラン・ド・ブラン
• ロゼシャンパン
• その他

第7章 日本のシャンパン市場：価格別内訳

• エコノミー
• ミッドレンジ
• ラグジュアリー

第8章 日本のシャンパン市場：流通チャネル別内訳

• スーパーマーケットとハイパーマーケット
• 専門店
• オンラインストア

第9章 日本のシャンパン市場：競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第10章 主要企業のプロファイル

第11章 日本のシャンパン市場：業界分析

• 促進要因、抑制要因、機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第12章 付録

The Japan champagne market size reached USD 380.3 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 565.7 Million by 2033, exhibiting a growth rate (CAGR) of 4.5% during 2025-2033. The growing association of champagne with celebrations, romance, and luxury, rising shift in the drinking culture, and increasing number of tourists bringing diverse cultural experiences and preferences represent some of the key factors driving the market.

Champagne is a sparkling wine that is known for its effervescence and association with celebrations and luxury. It is produced in the Champagne region of France, using specific grapes and a unique method of production known as the method champenoise or traditional method. It is primarily made from three grape varieties, such as Chardonnay, Pinot Noir, and Pinot Meunier. It is considered a wine of exceptional quality as the careful craftsmanship and attention to detail in its production contribute to its reputation as a luxurious and refined beverage. Champagne also has a lower calorie count compared to other alcoholic beverages, making it a relatively healthier choice. Additionally, moderate consumption of champagne may have some health benefits, as it contains antioxidants that can help reduce the risk of certain diseases. It is commonly served as an aperitif or a toast during special occasions. The bubbles and acidity cleanse the palate, making it an excellent accompaniment to a wide range of foods, such as seafood, poultry, cheeses, and desserts. As champagne can also be used as an ingredient in cocktails, adding a touch of elegance to classic mixes like mimosas and Champagne cocktails, its demand is increasing in Japan. Japan Champagne Market Trends:

Japan has a high standard of living and a growing affluent class, which is leading to an increase in disposable income. As a result, consumers have more spending power and are willing to invest in luxury goods, including champagne. The perception of champagne as a symbol of prestige and celebration aligns with the aspirations of the Japanese consumers represents one of the key factors supporting the growth of the market. Moreover, there has been a significant shift in the drinking culture, with a growing interest in wine and champagne. Wine and champagne are considered fashionable and sophisticated choices, particularly among the younger generation, who consider them as trendy beverages for socializing and special occasions, which is propelling the growth of the market. Besides this, Western influence, including the influence of French culture, is playing a significant role in shaping the perception and demand for champagne in Japan. In addition, champagne is often associated with celebrations, romance, and luxury, which resonates with the Japanese desire for elegance and refinement. Apart from this, the popularity of French cuisine, fashion, and lifestyle is contributing to growth of the market in Japan. In line with this, Japan is witnessing a surge in international tourism with visitors from around the world bringing diverse cultural experiences and preferences, which is catalyzing the demand for champagne.

Key Market Segmentation:

Breakup by Product:

• Prestige Cuvee
• Blanc De Noirs
• Blanc De Blancs
• Rose Champagne
• Others

Breakup by Price:

• Economy
• Mid-Range
• Luxury

Breakup by Distribution Channel:

• Supermarket and Hypermarket
• Specialty Stores
• Online Stores

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the Japan champagne market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan champagne market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan champagnemarket?
• What is the breakup of the Japan champagne market on the basis of price?
• What is the breakup of the Japan champagne market on the basis of product?
• What is the breakup of the Japan champagne market on the basis of distribution channel?
• What are the various stages in the value chain of the Japan champagne market?
• What are the key driving factors and challenges in the Japan champagne market?
• What is the structure of the Japan champagne market and who are the key players?
• What is the degree of competition in the Japan champagne market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Champagne Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Champagne Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Champagne Market - Breakup by Product

• 6.1 Prestige Cuvee
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Blanc De Noirs
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Blanc De Blancs
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Rose Champagne
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)
• 6.5 Others
  • 6.5.1 Historical and Current Market Trends (2019-2024)
  • 6.5.2 Market Forecast (2025-2033)

7 Japan Champagne Market - Breakup by Price

• 7.1 Economy
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Mid-Range
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Luxury
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)

8 Japan Champagne Market - Breakup by Distribution Channel

• 8.1 Supermarket and Hypermarket
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Specialty Stores
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)
• 8.3 Online Stores
  • 8.3.1 Overview
  • 8.3.2 Historical and Current Market Trends (2019-2024)
  • 8.3.3 Market Forecast (2025-2033)

9 Japan Champagne Market - Competitive Landscape

• 9.1 Overview
• 9.2 Market Structure
• 9.3 Market Player Positioning
• 9.4 Top Winning Strategies
• 9.5 Competitive Dashboard
• 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

• 10.1 Company A
  • 10.1.1 Business Overview
  • 10.1.2 Services Offered
  • 10.1.3 Business Strategies
  • 10.1.4 SWOT Analysis
  • 10.1.5 Major News and Events
• 10.2 Company B
  • 10.2.1 Business Overview
  • 10.2.2 Services Offered
  • 10.2.3 Business Strategies
  • 10.2.4 SWOT Analysis
  • 10.2.5 Major News and Events
• 10.3 Company C
  • 10.3.1 Business Overview
  • 10.3.2 Services Offered
  • 10.3.3 Business Strategies
  • 10.3.4 SWOT Analysis
  • 10.3.5 Major News and Events
• 10.4 Company D
  • 10.4.1 Business Overview
  • 10.4.2 Services Offered
  • 10.4.3 Business Strategies
  • 10.4.4 SWOT Analysis
  • 10.4.5 Major News and Events
• 10.5 Company E
  • 10.5.1 Business Overview
  • 10.5.2 Services Offered
  • 10.5.3 Business Strategies
  • 10.5.4 SWOT Analysis
  • 10.5.5 Major News and Events

11 Japan Champagne Market - Industry Analysis

• 11.1 Drivers, Restraints and Opportunities
  • 11.1.1 Overview
  • 11.1.2 Drivers
  • 11.1.3 Restraints
  • 11.1.4 Opportunities
• 11.2 Porters Five Forces Analysis
  • 11.2.1 Overview
  • 11.2.2 Bargaining Power of Buyers
  • 11.2.3 Bargaining Power of Suppliers
  • 11.2.4 Degree of Competition
  • 11.2.5 Threat of New Entrants
  • 11.2.6 Threat of Substitutes
• 11.3 Value Chain Analysis

12 Appendix