市場調査レポート

商品コード

1722925

農業検査市場：2025-2033年：サンプル・技術・用途・地域別市場規模、シェア、動向、予測

Agricultural Testing Market Size, Share, Trends, and Forecast by Sample, Technology, Application, and Region, 2025-2033

出版日: 2025年05月01日
発行: IMARC
ページ情報: 英文 149 Pages
納期: 2～3営業日

カスタマイズ可能

価格

PDF & Excel (Single User License)

USD 2,999 432,935円

レポートPDFおよびExcelを1名のみがご利用頂けるライセンスです。PDFおよびExcelの印刷は一度のみ可能です。印刷したもののご利用はPDFおよびExcelのご利用範囲に準拠します。

PDF & Excel (5 User License)

USD 3,999 577,295円

レポートPDFおよびExcelを同一企業内の5名様までがご利用頂けるライセンスです。PDFおよびExcelの印刷は可能です。印刷したもののご利用はPDFおよびExcelのご利用範囲に準拠します。

PDF & Excel (Corporate License)

USD 4,999 721,655円

レポートPDFおよびExcelを企業内すべての方に使用頂けるライセンスです。PDFおよびExcel内のテキスト等の編集は可能ですが、事前にIMARC Services Private Limited社の許可が必要です。PDFおよびExcelの印刷回数に制限はありません。印刷したもののご利用はPDFおよびExcelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=144.36円

全表示
概要
図表
目次

概要

サンプル依頼リストに入れる

世界の農業検査市場規模は、2024年に61億1,000万米ドルとなりました。今後、IMARC Groupは、同市場が2033年までに89億1,000万米ドルに達し、2025年から2033年にかけて4.07%のCAGRを示すと予測しています。現在、北米が市場を独占しており、2024年には45.0%を超える大きな市場シェアを占めています。この市場を牽引しているのは、食品安全、規制遵守、精密農業、持続可能な農法に対する需要の高まりです。

農業検査は、水、種子、土壌の汚染物質含有量と品質を測定する技術を指します。最適な作物収穫を促進するために必要な、成分、水分、土壌肥沃度、酸性度、pHレベルなど、適切な資源や投入物を分析するために使用されます。農業検査には、生物固形物、肥料、種子、土壌、水の検査が含まれ、主に肥沃度を特徴付け、灌漑用の分析水質を評価します。これにより、農家、自治体、環境機関は、作物生産、品質、収益性、および圃場全体の養分利用率を向上させるために適切な肥料を選択することができます。

農業検査市場動向：

世界の農業検査市場の成長を促進する主な要因の1つは、特に新興経済圏における急速な人口拡大、都市化、工業化に伴う農産物需要の増加です。農業検査は、成分の品質を維持しながら、遺伝子工学によって作物が作られることを保証します。さらに、反応性関節炎、がん、腎臓・肝臓障害、脳・神経障害など、様々な食中毒の発生が増加していることが、世界中で農業検査の採用を促進しています。さらに、モノのインターネット（IoT）や人工知能（AI）の統合など、さまざまな技術の進歩が、遠隔地にあり処理が不十分な圃場をリアルタイムで把握することを可能にし、市場成長に弾みをつけています。これとは別に、広範な研究開発（R&D）活動が、効果的なサンプル試験や農業の商業化のための設備の整った研究所の設立とともに、市場に明るい見通しを生み出しています。

本レポートで扱う主な質問

農業検査市場の規模は？
農業検査市場の将来展望は？
農業検査市場を牽引する主要因は何か？
農業検査市場で最大のシェアを占める地域は？
世界の農業検査市場における主要企業は？

北米
- 米国
- カナダ
アジア太平洋地域
- 中国
- 日本
- インド
- 韓国
- オーストラリア
- インドネシア
- その他
欧州
- ドイツ
- フランス
- 英国
- イタリア
- スペイン
- ロシア
- その他
ラテンアメリカ
- ブラジル
- メキシコ
- その他
中東・アフリカ
- 市場内訳：国別

第10章 SWOT分析

概要
強み
弱み
機会
脅威

第11章バリューチェーン分析

第12章ポーターのファイブフォース分析

概要
買い手の交渉力
供給企業の交渉力
競合の程度
新規参入業者の脅威
代替品の脅威

第13章価格分析

第14章競合情勢

市場構造
主要企業
主要企業のプロファイル
- Agilent Technologies Inc.
- ALS Limited
- bioMerieux SA
- Bureau Veritas SA
- Element Materials Technology
- Eurofins Scientific
- Intertek Group PLC
- Merck KGaA
- R J Hill Laboratories Limited
- Scientific Certification Systems Inc.
- SGS S.A.
- TUV Nord Group

図表

List of Figures

Figure 1: Global: Agricultural Testing Market: Major Drivers and Challenges
Figure 2: Global: Agricultural Testing Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Agricultural Testing Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 4: Global: Agricultural Testing Market: Breakup by Sample (in %), 2024
Figure 5: Global: Agricultural Testing Market: Breakup by Technology (in %), 2024
Figure 6: Global: Agricultural Testing Market: Breakup by Application (in %), 2024
Figure 7: Global: Agricultural Testing Market: Breakup by Region (in %), 2024
Figure 8: Global: Agricultural Testing (Water) Market: Sales Value (in Million USD), 2019 & 2024
Figure 9: Global: Agricultural Testing (Water) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 10: Global: Agricultural Testing (Soil) Market: Sales Value (in Million USD), 2019 & 2024
Figure 11: Global: Agricultural Testing (Soil) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 12: Global: Agricultural Testing (Seed) Market: Sales Value (in Million USD), 2019 & 2024
Figure 13: Global: Agricultural Testing (Seed) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 14: Global: Agricultural Testing (Biosolids) Market: Sales Value (in Million USD), 2019 & 2024
Figure 15: Global: Agricultural Testing (Biosolids) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 16: Global: Agricultural Testing (Manure) Market: Sales Value (in Million USD), 2019 & 2024
Figure 17: Global: Agricultural Testing (Manure) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 18: Global: Agricultural Testing (Other Samples) Market: Sales Value (in Million USD), 2019 & 2024
Figure 19: Global: Agricultural Testing (Other Samples) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 20: Global: Agricultural Testing (Conventional) Market: Sales Value (in Million USD), 2019 & 2024
Figure 21: Global: Agricultural Testing (Conventional) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 22: Global: Agricultural Testing (Rapid) Market: Sales Value (in Million USD), 2019 & 2024
Figure 23: Global: Agricultural Testing (Rapid) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 24: Global: Agricultural Testing (Other Technologies) Market: Sales Value (in Million USD), 2019 & 2024
Figure 25: Global: Agricultural Testing (Other Technologies) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 26: Global: Agricultural Testing (Safety Testing) Market: Sales Value (in Million USD), 2019 & 2024
Figure 27: Global: Agricultural Testing (Safety Testing) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 28: Global: Agricultural Testing (Quality Assurance) Market: Sales Value (in Million USD), 2019 & 2024
Figure 29: Global: Agricultural Testing (Quality Assurance) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 30: Global: Agricultural Testing (Other Applications) Market: Sales Value (in Million USD), 2019 & 2024
Figure 31: Global: Agricultural Testing (Other Applications) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 32: North America: Agricultural Testing Market: Sales Value (in Million USD), 2019 & 2024
Figure 33: North America: Agricultural Testing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 34: United States: Agricultural Testing Market: Sales Value (in Million USD), 2019 & 2024
Figure 35: United States: Agricultural Testing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 36: Canada: Agricultural Testing Market: Sales Value (in Million USD), 2019 & 2024
Figure 37: Canada: Agricultural Testing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 38: Asia-Pacific: Agricultural Testing Market: Sales Value (in Million USD), 2019 & 2024
Figure 39: Asia-Pacific: Agricultural Testing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 40: China: Agricultural Testing Market: Sales Value (in Million USD), 2019 & 2024
Figure 41: China: Agricultural Testing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 42: Japan: Agricultural Testing Market: Sales Value (in Million USD), 2019 & 2024
Figure 43: Japan: Agricultural Testing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 44: India: Agricultural Testing Market: Sales Value (in Million USD), 2019 & 2024
Figure 45: India: Agricultural Testing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 46: South Korea: Agricultural Testing Market: Sales Value (in Million USD), 2019 & 2024
Figure 47: South Korea: Agricultural Testing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 48: Australia: Agricultural Testing Market: Sales Value (in Million USD), 2019 & 2024
Figure 49: Australia: Agricultural Testing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 50: Indonesia: Agricultural Testing Market: Sales Value (in Million USD), 2019 & 2024
Figure 51: Indonesia: Agricultural Testing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 52: Others: Agricultural Testing Market: Sales Value (in Million USD), 2019 & 2024
Figure 53: Others: Agricultural Testing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 54: Europe: Agricultural Testing Market: Sales Value (in Million USD), 2019 & 2024
Figure 55: Europe: Agricultural Testing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 56: Germany: Agricultural Testing Market: Sales Value (in Million USD), 2019 & 2024
Figure 57: Germany: Agricultural Testing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 58: France: Agricultural Testing Market: Sales Value (in Million USD), 2019 & 2024
Figure 59: France: Agricultural Testing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 60: United Kingdom: Agricultural Testing Market: Sales Value (in Million USD), 2019 & 2024
Figure 61: United Kingdom: Agricultural Testing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 62: Italy: Agricultural Testing Market: Sales Value (in Million USD), 2019 & 2024
Figure 63: Italy: Agricultural Testing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 64: Spain: Agricultural Testing Market: Sales Value (in Million USD), 2019 & 2024
Figure 65: Spain: Agricultural Testing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 66: Russia: Agricultural Testing Market: Sales Value (in Million USD), 2019 & 2024
Figure 67: Russia: Agricultural Testing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 68: Others: Agricultural Testing Market: Sales Value (in Million USD), 2019 & 2024
Figure 69: Others: Agricultural Testing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 70: Latin America: Agricultural Testing Market: Sales Value (in Million USD), 2019 & 2024
Figure 71: Latin America: Agricultural Testing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 72: Brazil: Agricultural Testing Market: Sales Value (in Million USD), 2019 & 2024
Figure 73: Brazil: Agricultural Testing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 74: Mexico: Agricultural Testing Market: Sales Value (in Million USD), 2019 & 2024
Figure 75: Mexico: Agricultural Testing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 76: Others: Agricultural Testing Market: Sales Value (in Million USD), 2019 & 2024
Figure 77: Others: Agricultural Testing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 78: Middle East and Africa: Agricultural Testing Market: Sales Value (in Million USD), 2019 & 2024
Figure 79: Middle East and Africa: Agricultural Testing Market: Breakup by Country (in %), 2024
Figure 80: Middle East and Africa: Agricultural Testing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 81: Global: Agricultural Testing Industry: SWOT Analysis
Figure 82: Global: Agricultural Testing Industry: Value Chain Analysis
Figure 83: Global: Agricultural Testing Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Agricultural Testing Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Agricultural Testing Market Forecast: Breakup by Sample (in Million USD), 2025-2033
Table 3: Global: Agricultural Testing Market Forecast: Breakup by Technology (in Million USD), 2025-2033
Table 4: Global: Agricultural Testing Market Forecast: Breakup by Application (in Million USD), 2025-2033
Table 5: Global: Agricultural Testing Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 6: Global: Agricultural Testing Market: Competitive Structure
Table 7: Global: Agricultural Testing Market: Key Players

Product Code: SR112025A5724

The global agricultural testing market size was valued at USD 6.11 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 8.91 Billion by 2033, exhibiting a CAGR of 4.07% during 2025-2033. North America currently dominates the market, holding a significant market share of over 45.0% in 2024. The market is driven by increasing demand for food safety, regulatory compliance, precision farming, and sustainable agricultural practices.

Agriculture testing refers to the technique of measuring contaminant content and quality of water, seed, and soil. It is used for analyzing suitable resources and inputs, such as composition, moisture, soil fertility, acidity, and pH level, required to facilitate optimum crop yield. Agriculture testing includes bio-solid, manure, seed, soil and water testing, which primarily characterizes the fertility level and evaluates analytical water quality for irrigation. This, in turn, is assisting farmers, municipalities, and environmental agencies in selecting suitable fertilizers for enhancing crop production, quality, profitability, and nutrient availability across a field.

Agricultural Testing Market Trends:

One of the key factors driving the global agriculture testing market growth is the increasing demand for agricultural products on account of rapid population expansion, urbanization, and industrialization, particularly in emerging economies. Agriculture testing ensures crops are made through genetic engineering, while maintaining the quality of ingredients. Additionally, the increasing outbreaks of various foodborne illnesses, including reactive arthritis, cancer, kidney and liver failure, and brain and neural disorders are facilitating the adoption of agriculture testing across the globe. Besides this, the increasing instances of improper disposal of untreated industrial wastes into the environment have prompted governments of various nations to perform periodical soil testing, which, in turn, is aiding in enhancing the safety and quality of agricultural commodities, Moreover, various technological advancements, such as the integration of the Internet of Things (IoT) and artificial intelligence (AI), to provide real-time insights into the remotely located, insufficiently treated fields are providing an impetus to the market growth. Apart from this, extensive research and development (R&D) activities, along with the establishment of well-equipped laboratories to effectively test samples and commercialize farming, are creating a positive outlook for the market.

Key Market Segmentation:

Breakup by Sample:

Water
Soil
Seed
Biosolids
Manure
Others

Breakup by Technology:

Conventional
Rapid
Others

Breakup by Application:

Safety Testing
Quality Assurance
Others

Breakup by Region:

North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Agilent Technologies Inc., ALS Limited, bioMerieux SA, Bureau Veritas SA, Element Materials Technology, Eurofins Scientific, Intertek Group PLC, Merck KGaA, R J Hill Laboratories Limited, Scientific Certification Systems Inc., SGS S.A. and TUV Nord Group.

Key Questions Answered in This Report

1.How big is the agricultural testing market?
2.What is the future outlook of the agricultural testing market?
3.What are the key factors driving the agricultural testing market?
4.Which region accounts for the largest agricultural testing market share?
5.Which are the leading companies in the global agricultural testing market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Agricultural Testing Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Sample

6.1 Water
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Soil
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
6.3 Seed
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
6.4 Biosolids
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
6.5 Manure
- 6.5.1 Market Trends
- 6.5.2 Market Forecast
6.6 Others
- 6.6.1 Market Trends
- 6.6.2 Market Forecast

7 Market Breakup by Technology

7.1 Conventional
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Rapid
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
7.3 Others
- 7.3.1 Market Trends
- 7.3.2 Market Forecast

8 Market Breakup by Application

8.1 Safety Testing
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Quality Assurance
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
8.3 Others
- 8.3.1 Market Trends
- 8.3.2 Market Forecast

9 Market Breakup by Region

9.1 North America
- 9.1.1 United States
  - 9.1.1.1 Market Trends
  - 9.1.1.2 Market Forecast
- 9.1.2 Canada
  - 9.1.2.1 Market Trends
  - 9.1.2.2 Market Forecast
9.2 Asia-Pacific
- 9.2.1 China
  - 9.2.1.1 Market Trends
  - 9.2.1.2 Market Forecast
- 9.2.2 Japan
  - 9.2.2.1 Market Trends
  - 9.2.2.2 Market Forecast
- 9.2.3 India
  - 9.2.3.1 Market Trends
  - 9.2.3.2 Market Forecast
- 9.2.4 South Korea
  - 9.2.4.1 Market Trends
  - 9.2.4.2 Market Forecast
- 9.2.5 Australia
  - 9.2.5.1 Market Trends
  - 9.2.5.2 Market Forecast
- 9.2.6 Indonesia
  - 9.2.6.1 Market Trends
  - 9.2.6.2 Market Forecast
- 9.2.7 Others
  - 9.2.7.1 Market Trends
  - 9.2.7.2 Market Forecast
9.3 Europe
- 9.3.1 Germany
  - 9.3.1.1 Market Trends
  - 9.3.1.2 Market Forecast
- 9.3.2 France
  - 9.3.2.1 Market Trends
  - 9.3.2.2 Market Forecast
- 9.3.3 United Kingdom
  - 9.3.3.1 Market Trends
  - 9.3.3.2 Market Forecast
- 9.3.4 Italy
  - 9.3.4.1 Market Trends
  - 9.3.4.2 Market Forecast
- 9.3.5 Spain
  - 9.3.5.1 Market Trends
  - 9.3.5.2 Market Forecast
- 9.3.6 Russia
  - 9.3.6.1 Market Trends
  - 9.3.6.2 Market Forecast
- 9.3.7 Others
  - 9.3.7.1 Market Trends
  - 9.3.7.2 Market Forecast
9.4 Latin America
- 9.4.1 Brazil
  - 9.4.1.1 Market Trends
  - 9.4.1.2 Market Forecast
- 9.4.2 Mexico
  - 9.4.2.1 Market Trends
  - 9.4.2.2 Market Forecast
- 9.4.3 Others
  - 9.4.3.1 Market Trends
  - 9.4.3.2 Market Forecast
9.5 Middle East and Africa
- 9.5.1 Market Trends
- 9.5.2 Market Breakup by Country
- 9.5.3 Market Forecast

10 SWOT Analysis

10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
- 14.3.1 Agilent Technologies Inc.
  - 14.3.1.1 Company Overview
  - 14.3.1.2 Product Portfolio
  - 14.3.1.3 Financials
  - 14.3.1.4 SWOT Analysis
- 14.3.2 ALS Limited
  - 14.3.2.1 Company Overview
  - 14.3.2.2 Product Portfolio
  - 14.3.2.3 Financials
  - 14.3.2.4 SWOT Analysis
- 14.3.3 bioMerieux SA
  - 14.3.3.1 Company Overview
  - 14.3.3.2 Product Portfolio
  - 14.3.3.3 Financials
  - 14.3.3.4 SWOT Analysis
- 14.3.4 Bureau Veritas SA
  - 14.3.4.1 Company Overview
  - 14.3.4.2 Product Portfolio
  - 14.3.4.3 Financials
  - 14.3.4.4 SWOT Analysis
- 14.3.5 Element Materials Technology
  - 14.3.5.1 Company Overview
  - 14.3.5.2 Product Portfolio
- 14.3.6 Eurofins Scientific
  - 14.3.6.1 Company Overview
  - 14.3.6.2 Product Portfolio
  - 14.3.6.3 Financials
  - 14.3.6.4 SWOT Analysis
- 14.3.7 Intertek Group PLC
  - 14.3.7.1 Company Overview
  - 14.3.7.2 Product Portfolio
  - 14.3.7.3 Financials
  - 14.3.7.4 SWOT Analysis
- 14.3.8 Merck KGaA
  - 14.3.8.1 Company Overview
  - 14.3.8.2 Product Portfolio
  - 14.3.8.3 Financials
  - 14.3.8.4 SWOT Analysis
- 14.3.9 R J Hill Laboratories Limited
  - 14.3.9.1 Company Overview
  - 14.3.9.2 Product Portfolio
- 14.3.10 Scientific Certification Systems Inc.
  - 14.3.10.1 Company Overview
  - 14.3.10.2 Product Portfolio
- 14.3.11 SGS S.A.
  - 14.3.11.1 Company Overview
  - 14.3.11.2 Product Portfolio
  - 14.3.11.3 Financials
- 14.3.12 TUV Nord Group
  - 14.3.12.1 Company Overview
  - 14.3.12.2 Product Portfolio
  - 14.3.12.3 SWOT Analysis

農業検査市場：2025-2033年：サンプル・技術・用途・地域別市場規模、シェア、動向、予測

Agricultural Testing Market Size, Share, Trends, and Forecast by Sample, Technology, Application, and Region, 2025-2033

農業検査市場動向：

本レポートで扱う主な質問

目次

第1章 序文

第2章 調査範囲と調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界の農業検査市場

第6章 市場内訳：サンプル

第7章 市場内訳：技術別

第8章 市場内訳：用途別

第9章 市場内訳：地域別

第10章 SWOT分析

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

第13章 価格分析

第14章 競合情勢