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市場調査レポート
商品コード
1722723
低脂肪ヨーグルト市場レポート:タイプ、由来、流通チャネル、地域別、2025年~2033年Low-Fat Yogurt Market Report by Type (Flavored, Unflavored), Nature (Organic, Conventional), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Others), and Region 2025-2033 |
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カスタマイズ可能
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低脂肪ヨーグルト市場レポート:タイプ、由来、流通チャネル、地域別、2025年~2033年 |
出版日: 2025年05月01日
発行: IMARC
ページ情報: 英文 144 Pages
納期: 2~3営業日
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世界の低脂肪ヨーグルト市場規模は2024年に243億米ドルに達しました。今後、IMARC Groupは、市場は2033年までに514億米ドルに達し、2025年から2033年にかけて8.7%の成長率(CAGR)を示すと予測しています。健康志向の高まり、肥満率の上昇、機能性食品への需要の高まり、多様な風味オプションの利用可能性、植物由来の代替食品への嗜好の高まり、流通チャネルの拡大、戦略的マーケティング努力などが、市場を推進している主な要因の一部です。
低脂肪ヨーグルトは、従来の全脂ヨーグルトに比べて脂肪分を抑えた乳製品です。主にラクトバチルス・ブルガリクス(Lactobacillus bulgaricus)とストレプトコッカス・サーモフィルス(Streptococcus thermophilus)の生きた細菌培養液で牛乳を発酵させて作られます。発酵の過程で、これらの有益な細菌が牛乳に含まれる天然の糖分である乳糖を乳酸に変換し、ヨーグルトに特徴的なピリッとした風味と滑らかな食感を与えます。脂肪分の低減は、全乳の代わりに脱脂乳や低脂肪乳を使用するなど、さまざまな方法で達成されています。その結果、低脂肪ヨーグルトは乳脂肪の割合が低く、脂肪の摂取量を減らしたい健康志向の消費者に人気の商品となっています。脂肪分が少ないにもかかわらず、低脂肪ヨーグルトには必須栄養素が豊富に含まれています。タンパク質、カルシウム、カリウム、ビタミンB12、その他の必須ビタミンやミネラルの優れた供給源です。さらに、ヨーグルトに含まれる生きたプロバイオティクス培養物は、腸の健康を促進し、消化をサポートすることが知られています。低脂肪ヨーグルトは、プレーンでも、様々なフルーツやハチミツなどの天然甘味料で味付けしても美味しく召し上がれます。その多用途性により、栄養価が高く満足感のあるスナックとして、あるいはスムージー、デザート、ソースの材料として人気のある選択肢となっています。消費者の健康志向が高まる中、低脂肪ヨーグルトはそのおいしさと潜在的な健康効果から、引き続き注目されています。
消費者の健康意識の高まりは、市場を牽引する重要な要因です。より健康的な食品を選ぶことが重視されるようになり、消費者は味に妥協することなく栄養面でのメリットを提供する製品を求めています。低脂肪ヨーグルトは、タンパク質、カルシウム、プロバイオティクスなどの必須栄養素を提供しながら脂肪分を抑えているため、この基準に適合しています。さらに、世界の肥満の増加とそれに関連する健康への懸念から、消費者はより健康的なライフスタイルと食生活を採用するようになっています。低脂肪ヨーグルトは、味を犠牲にすることなく体重を管理し、摂取カロリーを減らしたい人々にとって好ましい選択肢となります。この他にも、消費者は特定の健康効果を提供する機能性食品にますます惹かれています。プロバイオティクスを豊富に含む低脂肪ヨーグルトは、消化器系の健康をサポートし、免疫システムを高めるため、健康志向の消費者の共感を呼んでいます。このほか、植物由来の食生活が人気を集めるにつれ、従来のヨーグルトに代わる非乳製品も登場しています。大豆、アーモンド、ココナッツ、オーツ麦などを原料とする植物性の低脂肪ヨーグルトは、菜食主義者や乳糖不耐症の消費者に対応し、市場の裾野を広げています。これに伴い、世界の低脂肪ヨーグルト市場は、スーパーマーケット、ハイパーマーケット、コンビニエンスストア、オンライン小売プラットフォームなどの流通チャネルの拡大から恩恵を受けています。これらのチャネルは、製品の入手しやすさを向上させ、より幅広い消費者層にリーチしています。さらに、メーカーや小売業者による強力なマーケティング・販促キャンペーンが、低脂肪ヨーグルトの認知度を高め、知名度を向上させています。効果的な広告・宣伝活動は、消費者の選択に影響を与え、市場の需要を押し上げました。さらに、メーカーは多様な消費者の嗜好にアピールするため、斬新で新しいフレーバーを継続的に投入しています。幅広いフレーバーが入手可能なため、低脂肪ヨーグルトの全体的な魅力が高まり、消費が促進されます。
健康意識の高まり
消費者の健康意識が高まるにつれて、消費者は自分の健康目標に沿ったより健康的な食品の選択肢を積極的に求めるようになっています。低脂肪ヨーグルトの魅力は、脂肪の摂取を抑えながら必須栄養素を摂取できる点にあります。低脂肪ヨーグルトは、タンパク質、カルシウム、プロバイオティクスを豊富に含み、消化器系の健康を促進し、健康全般をサポートします。さらに、低脂肪であるため、体重管理や心臓の健康に対する懸念にも対応しています。消費者は、自分の食生活について十分な情報を得た上で選択するようになっており、味や利便性を損なうことなく健康上のメリットを提供する製品へのシフトにつながっています。その結果、低脂肪ヨーグルトの需要は先進国市場でも新興国市場でも着実な成長を遂げています。
肥満率の上昇
肥満は、心血管疾患や2型糖尿病など、さまざまな慢性疾患の危険因子であることはよく知られています。この健康危機を受けて、個人は体重をコントロールし、摂取カロリーを減らす方法を模索しています。低脂肪ヨーグルトは、栄養価の高いおいしい食品を楽しみながら体重管理を目指す人々にとって、実行可能な選択肢として人気を博しています。全脂肪を低脂肪ヨーグルトに置き換えることで、味や満腹感を犠牲にすることなく、全体的なカロリー摂取量を減らすことができます。このような要因が、バランスのとれた健康的な食生活の一部として、低脂肪ヨーグルトの普及に大きく貢献しています。
拡大するビーガンとプラントベースの動向
植物由来のライフスタイルを採用する消費者の増加に伴い、乳製品を使用せず、必要な栄養素を摂取できる代替食品への需要が高まっています。大豆、アーモンド、ココナッツ、オーツ麦などから作られる植物ベースの選択肢は、ビーガンや乳糖不耐症の人にとって魅力的な選択肢として浮上してきました。これらの代替品は、タンパク質やプロバイオティクスなど、従来の乳製品ベースの低脂肪ヨーグルトと同様の栄養的利点を提供します。メーカーはこの動向に対応し、より多様な消費者層に対応できるよう製品ポートフォリオを拡大しています。ビーガン(完全菜食主義者)および植物ベースのムーブメントが勢いを増すにつれ、植物ベースの低脂肪ヨーグルト市場はさらなる成長とイノベーションが期待されます。
The global low-fat yogurt market size reached USD 24.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 51.4 Billion by 2033, exhibiting a growth rate (CAGR) of 8.7% during 2025-2033. The increasing health consciousness, rising obesity rates, escalating demand for functional foods, availability of diverse flavor options, growing preference for plant-based alternatives, expanding distribution channels, and strategic marketing efforts are some of the major factors propelling the market.
Low-fat yogurt is a dairy product that has reduced fat content compared to traditional full-fat yogurt. It is made by fermenting milk with live bacterial cultures, primarily Lactobacillus bulgaricus and Streptococcus thermophilus. During the fermentation process, these beneficial bacteria convert lactose, the natural sugar in milk, into lactic acid, which gives yogurt its characteristic tangy flavor and smooth texture. The reduction in fat content is achieved through various methods, including using skimmed or low-fat milk instead of whole milk. As a result, low-fat yogurt contains a lower percentage of milk fat, making it a popular choice for health-conscious consumers seeking to reduce their overall fat intake. Despite its lower fat content, low-fat yogurt remains a rich source of essential nutrients. It is an excellent source of protein, calcium, potassium, vitamin B12, and other essential vitamins and minerals. Additionally, the live probiotic cultures in yogurt are known to promote gut health and support digestion. Low-fat yogurt can be enjoyed plain or flavored with various fruits, honey, or other natural sweeteners to enhance its taste. Its versatility makes it a popular choice for a nutritious and satisfying snack or as an ingredient in smoothies, desserts, and sauces. As consumers increasingly focus on healthier food choices, low-fat yogurt continues to be a sought-after option due to its delicious taste and potential health benefits.
Growing health consciousness among consumers is a significant factor driving the market. With an increasing emphasis on healthier food choices, consumers are seeking products that offer nutritional benefits without compromising on taste. Low-fat yogurt fits this criterion as it provides essential nutrients, such as protein, calcium, and probiotics, while offering reduced fat content. Additionally, the rising prevalence of obesity and related health concerns worldwide has led consumers to adopt healthier lifestyles and dietary practices. Low-fat yogurt serves as a favorable option for those looking to manage their weight and reduce calorie intake without sacrificing taste. Other than this, consumers are increasingly drawn to functional foods that offer specific health benefits. Low-fat yogurt, enriched with probiotics, supports digestive health and boosts the immune system, which resonates well with health-conscious consumers. Besides this, as plant-based diets gain popularity, non-dairy alternatives to traditional yogurt have emerged. Plant-based low-fat yogurt made from sources like soy, almond, coconut, and oats caters to vegan and lactose-intolerant consumers, expanding the market's reach. In line with this, the global low-fat yogurt market has benefited from the expansion of distribution channels, including supermarkets, hypermarkets, convenience stores, and online retail platforms. These channels enhance product accessibility and reach to a broader consumer base. Furthermore, robust marketing and promotion campaigns by manufacturers and retailers have raised awareness and improved the visibility of low-fat yogurt. Effective advertising and promotional activities have influenced consumer choices and boosted market demand. Moreover, manufacturers are continually introducing new and innovative flavors to appeal to diverse consumer tastes. The availability of a wide range of flavors enhances the overall appeal of low-fat yogurt and drives its consumption.
Increasing Health Awareness
As consumers become more health-conscious, they are actively seeking healthier food options that align with their wellness goals. Low-fat yogurt's appeal lies in its ability to provide essential nutrients while reducing fat intake. It is a rich source of protein, calcium, and probiotics, promoting digestive health and supporting overall well-being. Additionally, the lower fat content addresses concerns about weight management and heart health. Consumers are increasingly making informed choices about their diets, leading to a shift towards products that offer health benefits without compromising on taste or convenience. As a result, the demand for low-fat yogurt has seen steady growth in both developed and emerging markets.
Rising Obesity Rates
Obesity is a well-documented risk factor for various chronic diseases, including cardiovascular issues and type 2 diabetes. In response to this health crisis, individuals are seeking ways to control their weight and reduce calorie intake. Low-fat yogurt has gained popularity as a viable option for those aiming to manage their weight while enjoying a nutritious and delicious food item. By replacing full-fat alternatives with low-fat yogurt, individuals can reduce their overall caloric intake without sacrificing taste and satiety. This factor has significantly contributed to the increased adoption of low-fat yogurt as part of a balanced and healthier diet.
Growing Vegan and Plant-Based Trends
With a growing number of consumers adopting plant-based lifestyles, there is a demand for dairy-free alternatives that still provide essential nutrients. Plant-based low-fat yogurt options, made from soy, almond, coconut, and oats, have emerged as attractive choices for vegans and individuals with lactose intolerance. These alternatives offer similar nutritional benefits, including protein and probiotics, as traditional dairy-based low-fat yogurt. Manufacturers have responded to this trend by expanding their product portfolios to cater to a more diverse consumer base. As the vegan and plant-based movement continues to gain momentum, the market for plant-based low-fat yogurt is expected to witness further growth and innovation.
Flavored yogurt dominates the market
Flavored low-fat yogurt offers a diverse range of tastes and options that cater to various palates and cultural preferences. This variety in flavors, such as fruit, vanilla, chocolate, and other creative combinations, enhances the overall consumer experience and makes low-fat yogurt an enjoyable and versatile snack or dessert option. Moreover, flavored low-fat yogurt appeals to a broader consumer base, including children, teenagers, and adults, who may have varying taste preferences. By offering an array of flavors, manufacturers can attract and retain a larger customer demographic. Additionally, flavored low-fat yogurt aligns with the rising trend of seeking healthier alternatives to sugary and calorie-dense desserts, providing a guilt-free indulgence for consumers. Furthermore, effective marketing and product promotion have contributed to the popularity of flavored low-fat yogurt. Manufacturers have invested in promoting the taste, nutritional benefits, and convenience of these flavored options, driving consumer awareness and demand.
The organic segment has experienced substantial growth in recent years due to the increasing demand for natural and sustainably produced food products. Organic low-fat yogurt is made from milk sourced from organically raised cows that are not treated with synthetic hormones or antibiotics. Additionally, organic farming practices prioritize soil health and avoid the use of synthetic pesticides and fertilizers. As consumers become more conscious of the environmental and health impacts of their food choices, the appeal of organic low-fat yogurt has grown significantly. It caters to those seeking a more wholesome and eco-friendly option, while still enjoying the nutritional benefits of low-fat yogurt.
The conventional segment encompasses low-fat yogurt products that are produced through traditional methods, without necessarily adhering to organic farming practices. While conventional low-fat yogurt remains popular, the growth rate of this segment has faced some challenges due to the rising demand for organic alternatives. However, conventional low-fat yogurt continues to appeal to consumers who prioritize taste, affordability, and accessibility.
Supermarkets and hypermarkets dominate the market
Supermarkets and hypermarkets offer one-stop shopping experiences, where consumers can find all their daily essentials in a single location. This convenience factor appeals to busy consumers who prefer to consolidate their shopping trips and save time. As low-fat yogurt is often considered a staple item for health-conscious individuals, its availability in these stores ensures easy access for a broad customer base. Additionally, supermarkets and hypermarkets typically have spacious shelves and coolers dedicated to dairy and yogurt products, offering a vast selection of low-fat yogurt brands, flavors, and package sizes. This extensive variety caters to diverse consumer preferences and allows for easy comparison and exploration of different product options. Moreover, these retail formats often run promotional campaigns, discounts, and loyalty programs that further incentivize customers to choose their stores for their grocery needs, including low-fat yogurt. As a result, supermarkets and hypermarkets continue to dominate the low-fat yogurt market by providing accessibility, convenience, and a diverse product range to consumers.
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for low-fat yogurt.
One of the primary factors driving the market is the increasing health consciousness among consumers in the North American region. With the growing awareness of the importance of maintaining a balanced diet and adopting healthier food choices, low-fat yogurt has emerged as a favored option. Its nutritional profile, rich in protein, calcium, and probiotics, aligns well with the health and wellness trends prevalent in the region. Furthermore, the rise in obesity rates and related health concerns has prompted consumers in North America to seek healthier alternatives to high-fat and sugary foods. Low-fat yogurt serves as an appealing solution, offering a satisfying and nutritious snack option while assisting in weight management and supporting overall health. The region's strong dairy industry and advanced food processing technologies also play a significant role in propelling the low-fat yogurt market. North America boasts well-established dairy production and distribution networks, ensuring a consistent and abundant supply of low-fat yogurt products to meet consumer demand. Moreover, innovative product developments and flavors introduced by manufacturers have stimulated consumer interest and diversified the low-fat yogurt market. The availability of a wide range of flavors, including those appealing to specific tastes and dietary preferences, has contributed to the sustained growth of the market.
Leading companies in the market continuously invest in research and development to introduce new and innovative yogurt products. They focus on developing a diverse range of flavors, textures, and formulations that cater to different consumer preferences. Players often introduce plant-based and lactose-free alternatives to address the growing demand for dairy-free options. Additionally, effective marketing campaigns play a vital role in promoting low-fat yogurt and attracting consumer attention. Key players leverage various marketing channels, including social media, television, and digital advertising, to showcase the nutritional benefits, taste, and versatility of their products. They also collaborate with influencers and health experts to enhance brand credibility and reach a wider audience. Other than this, to capture new markets and broaden their customer base, major players in the low-fat yogurt industry engage in strategic market expansion. This involves entering new geographical regions and collaborating with local distributors and retailers to increase product availability. Additionally, they often adapt their products to suit regional tastes and preferences, enhancing their market penetration. Besides this, in response to the growing consumer demand for sustainable and eco-friendly products, key players are actively embracing sustainability initiatives. This includes sourcing ingredients from certified sustainable suppliers, reducing packaging waste, and adopting more environmentally friendly production processes. Such efforts resonate with environmentally conscious consumers and contribute to building a positive brand image.
General Mills Inc. introduced their latest offering, 'Cultured Creme.' This new dairy snack is designed to bring a sense of luxury and indulgence to the yogurt aisle. The product aims to cater to consumers seeking a more upscale and premium yogurt experience.
Muller UK & Ireland Group unveiled its latest product offering, the "First Australian-Inspired Yogurt." The Australian-inspired yogurt is a testament to Muller's commitment to exploring diverse flavor profiles and capitalizing on global culinary influences.
Tilamook recently introduced its latest offering, the "Improved Tillamook Good & Creamy Yogurt." This launch represents an important milestone in the company's ongoing efforts to provide consumers with exceptional dairy products.