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市場調査レポート
商品コード
1722705
ゴルフ用品市場レポート:タイプ別、流通チャネル別、地域別、2025年~2033年Golf Equipment Market Report by Type (Golf Clubs, Golf Balls, Golf Bags and Accessories, Golf Apparel and Footwears), Distribution Channel (Specialty Stores, Sporting Goods Chain, On-course Shops, Online Stores, and Others), and Region 2025-2033 |
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カスタマイズ可能
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ゴルフ用品市場レポート:タイプ別、流通チャネル別、地域別、2025年~2033年 |
出版日: 2025年05月01日
発行: IMARC
ページ情報: 英文 147 Pages
納期: 2~3営業日
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世界のゴルフ用品の市場規模は2024年に82億米ドルに達しました。今後、IMARC Groupは、2033年までに市場は110億米ドルに達し、2025年から2033年にかけて3.39%の成長率(CAGR)を示すと予測しています。数カ国でゴルフトーナメントの人気が高まっていることに加え、eコマースサイトで簡単に製品を入手できることが市場を後押ししています。
主な市場促進要因:ゴルフインフラの強化に対する政府機関の関心の高まりと消費者の支出能力の増加が市場を刺激しています。さらに、ミレニアル世代におけるスポーツ活動への参加の増加も、重要な成長促進要因として作用しています。
主要市場動向:主要プレーヤーによるプロモーションやマーケティング活動への投資の増加は、地理的プレゼンスと顧客基盤の拡大を支援し、市場を刺激する新たな動向の一つです。
地理的動向:人気のあるスポーツやレジャーとしてのゴルフ需要の高まりが、北米全体の市場を拡大しています。さらに、スマートセンサーと一体化したゴルフ用品の市場開拓も、同地域の市場にプラスの影響を与えています。このほか、体重を減らすだけでなく、心臓の健康や集中力を高めるというゴルフの利点に対する消費者の意識が高まっていることも、北米の市場全体を強化しています。
課題と機会:市場を阻害している主な課題の1つに、メーカー間の激しい競争があります。しかし、数多くの業界プレーヤーが製品の革新と差別化に注力しており、これが今後数年間の市場の活性化につながると予想されます。
いくつかの技術革新
ゴルフ用品の継続的な進歩により、スポーツのアクセシビリティとパフォーマンスが広く向上しています。さらに、大手メーカーは、製品の強度と耐久性を高めながら重量を最小限に抑えるチタンやカーボンファイバーなどの最先端素材を取り入れています。これは、ゴルフ用品市場の需要にプラスの影響を与えています。例えば、2022年9月、特殊材料・コーティング企業の一つであるMussel Polymers, Inc.は、ゴルフ用品の製造に採用できる、より強く軽い繊維強化複合材料を発表しました。さらに、2023年5月、Par(x)は、最先端のFiliumテクノロジーを搭載したゴルフギアとアクセサリーの最先端ラインの発売を発表しました。さらに、このブランドのプレミアム製品は、ゴルファーに快適なフィット感、ゴルフコースの内外で比類のないスタイル、優れたパフォーマンスなどを提供するために、最高品質の天然素材のみを使用して特別に設計されています。これとは別に、ボールの軌道やスイング分析など、プレーヤーのパフォーマンスに関する詳細なフィードバックを提供するスマート分析ソフトウェアが広く統合されていることが、ゴルフ用品市場の見通しをさらに強めています。例えば、2022年5月、パーソナライズドゴルフクラブフィッティング技術のリーダーの1つであるCool Clubs社は、ゴルフ用品テスト統計であるSpinLaunchを発表しました。同様に、2023年11月には、オースティンを拠点とし、選手の評価と試合中の意思決定に変革をもたらすスポーツ分析企業の1つであるZelus Analyticsが、PGAツアーのプロゴルファー専用に構築された主要分析サービスであるTourIQ Golfを買収しました。
成長する製品発売
より良いコントロールと長い飛距離を提供する先進的なゴルフボール、より軽量で空気力学に優れたゴルフクラブ、プレーヤーのパフォーマンスをリアルタイムで追跡するハイテクウェアラブルデバイスなどの発売は、消費者の関心を引き付け、ブランドの関連性を維持する上で重要な役割を果たす革新的な製品の一部を表しています。例えば、2024年1月、キャロウェイは、クラブフェース全体のボールスピード保持力を向上させ、それによってゴルファーに飛距離アップを提供できるジェイルブレイク・テクノロジーとAIモデルのフェースを発表しました。さらに、テーラーメイドとタイトリストを含む他の著名なブランドは、ボギーゴルファーのために設計されたカスタムアイアンを提供しています。これは、ゴルフ用品市場の最近の機会の一つを表しています。これに加えて、ゲームの力学を洞察するゴルフグローブの使用増加も市場を強化しています。例えば、2018年3月、アスリート向けグリップ技術ソリューションのイノベーターであるGrip Boost Inc.は、Grip Boost Second Skin Golf Glove 2.0を開発しました。この先進的なゴルフグローブは、ゴルファーに比類のないフィット感とグリップ力を提供する独自の技術を搭載しています。これとは別に、レクリエーション・プレーヤーからプロ・アスリートまで、幅広い消費者がそれぞれのプレー・スタイルやニーズに合った用具を探しているため、斬新な製品を発表しています。例えば、2023年5月、LPGA(女子プロゴルフ協会)は、子供や女性の初心者向けに低価格のアクセサリー、ゴルフクラブ、シューズを発売しました。これらの商品はウォルマートで独占販売されています。さらに2023年11月、ゴルフ用品の大手プロバイダーの一つであるスティッチ・ゴルフは、SL 2エアウォーカー・ゴルフバッグを開発しました。タフなジッパー、ダブルストラップ、独立したボールパケット、より多くの収納スペースを備えています。これらの発売により、ゴルフ用品市場の予測期間中の収益が上昇すると予想されます。
インドアゴルフの人気
天候や地理的な制約に関係なく、ゴルフの練習やプレーができる身近で便利な方法を提供するゴルフシミュレーターの新たな動向が市場を刺激しています。例えば、2024年1月、インドアゲーム、スポーツ、レクリエーション・ソリューション・プロバイダーの1つであるTeeTime Ventures社は、チェンナイのGolfer's Edgeでアジア初のProtee VXゴルフシミュレーターの発売を発表しました。さらに、AIを搭載した打ち出しモニターは、新たなレベルの精度と手頃な価格を提供します。これとは別に、スポーツクラブ数の増加も、もうひとつの重要な成長誘発要因として作用しています。例えば、2024年2月、米国のウエストサイド・グランドラピッズのバー&レストランが、個人に没入的な体験を提供するゴルフラウンジを開設しました。さらに、インドアゴルフ施設の増加も、ソーシャルリーグやプレーをサポートし、ゴルフをより通年的なスポーツにしています。これがゴルフ用品市場の成長に寄与しています。例えば、2023年9月、特許取得済みの光学強化レーダートラッキング(OERT)技術でゴルフゲームに革命を起こしたトラックマンは、同社初のインドアゴルフ専用製品であるTrackman iOの導入を発表しました。また、2024年1月には、Skill Money Gamesがゴルフシミュレーター上でAI主導のスキルベースのキャッシュチャレンジを開始しました。さらに、同社は特許取得済みのAI技術を通じてインドアゴルフに革命を起こしています。
The global golf equipment market size reached USD 8.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 11.0 Billion by 2033, exhibiting a growth rate (CAGR) of 3.39% during 2025-2033. The inflating popularity of golf tournaments in several countries, along with the easy product availability across e-commerce websites, is propelling the market.
Major Market Drivers: The rising focus among government bodies on enhancing golf infrastructures and the inflating expenditure capacities of consumers are stimulating the market. Moreover, the growing participation among the millennial population in sports activities is also acting as another significant growth-inducing factor.
Key Market Trends: The increasing investments in promotional and marketing activities by key players, which assist them in expanding their geographical presence and customer base, are among the emerging trends stimulating the market.
Geographical Trends: The elevating demand for golf as a popular sport and leisure activity is augmenting the market across North America. Furthermore, the development of golf equipment integrated with smart sensors is also positively influencing the market in the region. Besides this, the escalating awareness among consumers towards the benefits of playing golf, which helps in losing weight as well as improving heart health and concentration, is bolstering the overall market in North America.
Competitive Landscape: According to the golf equipment market overview, some of the prominent companies include Acushnet Holdings Corp. (Fila Holdings Corp.), Adidas AG, Amer Sports (Anta Sports Products Limited), Bridgestone Corporation, Callaway Golf Company, DICK's Sporting Goods Inc., Dixon Golf Inc., Mizuno Corporation, Nike Inc., PING, Puma SE, Sumitomo Rubber Industries Ltd., and TaylorMade Golf Co, among many others.
Challenges and Opportunities: One of the key challenges hindering the market includes intense competition among manufacturers. However, numerous industry players are focusing on innovation and differentiation of their products, which is expected to fuel the market in the coming years.
Several Technological Innovations
Continuous advancements in golf equipment are widely improving the accessibility and performance of the sport. Moreover, leading manufacturers are incorporating cutting-edge materials, such as titanium and carbon fiber, which minimize weight while increasing the strength and durability of the product. This, in turn, is positively influencing the golf equipment market demand. For example, in September 2022, Mussel Polymers, Inc., one of the specialty materials and coatings companies, introduced stronger and lighter fiber-reinforced composites that can be adopted in the manufacturing of golf equipment. Furthermore, in May 2023, Par(x) announced the launch of its state-of-the-art line of golf gear and accessories, equipped with cutting-edge Filium technology. Additionally, the brand's premium products are specifically designed by using only the highest-quality natural materials to provide golfers with a comfortable fit, unparalleled style both on and off the golf course, superior performance, etc. Apart from this, the widespread integration of smart analytics software that provides players with detailed feedback on their performance, including ball trajectory and swing analysis, is further bolstering the golf equipment market outlook. For instance, in May 2022, Cool Clubs, one of the leaders in personalized golf club fitting technology, introduced SpinLaunch, a golf equipment testing statistic. Similarly, in November 2023, Zelus Analytics, one of the Austin-based sports analytics companies that is transforming player evaluation and in-game decision-making, acquired TourIQ Golf, the leading analytics service built specifically for professional golfers on the PGA Tour.
Growing Product Launches
The launch of advanced golf balls that offer better control and longer distances, lighter and more aerodynamic golf clubs, high-tech wearable devices that track player performance in real-time, etc., represents some of the innovative products that play a crucial role in capturing consumer interest and maintaining brand relevance. For instance, in January 2024, Callaway introduced Jailbreak Technology and AI-modeled faces that can improve ball speed retention across the clubface, thereby providing golfers with increased distance. Moreover, other prominent brands, including TaylorMade and Titleist, offer custom irons designed for bogey golfers. This represents one of the golf equipment market recent opportunities. Besides this, the increasing use of golf gloves that give insights into game mechanics is also strengthening the market. For example, in March 2018, Grip Boost Inc., an innovator in grip technology solutions for athletes, developed its Grip Boost Second Skin Golf Glove 2.0. The advanced golf glove is equipped with unique technology to offer golfers an unmatched fit and grip. Apart from this, novel product launches cater to a wide range of consumers, including recreational players and professional athletes, each looking for equipment that suits their specific playing style and needs. For example, in May 2023, the Ladies Professional Golf Association (LPGA) launched low-cost accessories, golf clubs, and footwear for children and female beginners. These products are exclusively at Walmart. Additionally, in November 2023, Stitch Golf, one of the leading golf equipment providers, developed the SL 2 Air Walker golf bag. It has tough zippers, double straps, separate ball packets, and more storage space. These launches are expected to elevate the golf equipment market revenue over the forecasted period.
Popularity of Indoor Golf
The emerging trend of golf simulators that offer an accessible and convenient way to practice and play golf regardless of weather conditions or geographic limitations is stimulating the market. For example, in January 2024, TeeTime Ventures, one of the indoor games, sporting, and recreation solutions providers, announced the launch of Asia's first Protee VX golf simulator at Golfer's Edge in Chennai. Moreover, the AI-powered launch monitor provides a new level of precision and affordability. Apart from this, the rising number of sports clubs is also acting as another significant growth-inducing factor. For instance, in February 2024, a West side Grand Rapids bar and restaurant in the U.S. launched a golf lounge that offers an immersive experience to individuals. Additionally, the growing number of indoor golf facilities also supports social leagues and play, which makes golf more of a year-round sport. This, in turn, is contributing to the golf equipment market growth. For example, in September 2023, Trackman, who revolutionized the game of golf with its patented optically enhanced radar tracking (OERT) technology, announced the introduction of Trackman iO, the company's first purpose-built product for indoor golf. In addition, in January 2024, Skill Money Games launched AI-driven and skill-based cash challenges on golf simulators. Moreover, the company is revolutionizing indoor golf through its patented AI technology.
At present, golf clubs account for the majority of the global share
Continuous technological innovations that offer enhanced performance, such as increased distance, improved ball control, better swing accuracy, etc., are propelling the growth in this segmentation. These advancements encourage both new and experienced golfers to upgrade their clubs regularly in pursuit of an improved game. Furthermore, the variety within the category, which ranges from drivers and irons to wedges and putters, allows for extensive customization to suit individual playing styles and preferences. This, in turn, is also elevating the golf equipment market's recent price. For example, in May 2023, the Ladies Professional Golf Association (LPGA) introduced affordable golf clubs for female beginners and juniors. Additionally, in January 2024, PXG, one of the leading research and development companies and golf club manufacturers, confirmed the launch of its highly anticipated PXG Black OpsTM collection. The new lineup includes PXG Black Ops Fairways, PXG Black Ops Drivers, and PXG Black Ops Hybrids.
As per the golf equipment market statistics, specialty stores dominate the segment
Specialty stores for golf equipment play an important role by providing a tailored shopping experience that caters specifically to golf enthusiasts. These stores offer a wide range of golf-related products, including clubs, balls, apparel, golf accessories, etc. They are staffed by knowledgeable personnel who can offer expert advice on product selection based on a player's skill level and preferences. The personalized service in specialty golf stores includes custom fitting sessions where clubs are tailored to the posture, swing speed, and playing style of individuals, thereby enhancing both performance and satisfaction. Additionally, these stores often feature indoor hitting bays or simulators, allowing customers to test equipment before making a purchase. This hands-on approach helps in building customer trust and loyalty. For example, SCHEELS, a privately held sporting goods and entertainment chain store headquartered in the U.S., offers a wide array of high-quality sports equipment, including golf simulators.
North America represents accounts for the largest golf equipment market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The increasing number of golf enthusiasts and the development of a wide array of golf courses are propelling the market across North America. The United States, in particular, dominates the regional market, supported by its rich golfing culture and high participation rates. Key players in the industry, such as Titleist, Callaway, TaylorMade, etc., are headquartered in the country. For example, in January 2024, Funlab, one of the premiere creators of competitive socializing experiences, announced the opening of its mini-golf concept, Holey Moley Golf Club, in the U.S. In line with this, in February 2024, Protoconcept Golf, one of the premium golf club manufacturers in Japan, launched the company's first offices and distribution warehouse in the United States. Moreover, the expanding networks of retail and online distribution channels that enhance accessibility and consumer engagement are anticipated to bolster the regional market over the forecasted period. For instance, in July 2021, Wilson Sporting Goods opened its first-ever retail location in Chicago, U.S. The store offered a curated assortment of high-performance sports equipment across categories, including golf.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major golf equipment market companies have also been provided. Some of the key players in the market include:
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
April 2024: OptiShot Golf, one of the leading innovators in golf simulation technology, announced the development of Nova that provides cutting-edge features and unparalleled performance at a competitive price point.
March 2024: Revelyst acquired PinSeeker, the leading simulator of off-course golf and connectivity app that hosts virtual, real-time, and closest-to-the-pin tournaments.
January 2024: Callaway Golf, one of the prominent industry's leaders in golf equipment performance, design, and innovations, announced the introduction of its new range of Paradym Ai Smoke Drivers, fairway woods, irons, and hybrids.
January 2024: PXG developed the Black Ops Line of drivers and metal woods that are made with AMF materials for more flexibility.