![]() |
市場調査レポート
商品コード
1722428
印刷ラベル市場レポート:原材料、印刷プロセス、ラベル形式、最終用途産業、地域別(2025年~2033年)Print Label Market Report by Raw Material, Print Process, Label Format, End Use Industry, and Region 2025-2033 |
||||||
カスタマイズ可能
|
印刷ラベル市場レポート:原材料、印刷プロセス、ラベル形式、最終用途産業、地域別(2025年~2033年) |
出版日: 2025年05月01日
発行: IMARC
ページ情報: 英文 147 Pages
納期: 2~3営業日
|
印刷ラベルの世界市場規模は2024年に489億米ドルに達しました。今後、IMARC Groupは、2033年には673億米ドルに達し、2025年から2033年にかけて3.6%の成長率(CAGR)を示すと予測しています。利便性と衛生面におけるパッケージ商品への依存の高まり、在庫管理・追跡・マーケティング目的でのバーコードやQRコードの採用増加、急成長するeコマース産業などが、市場を推進する主な要因となっています。
印刷ラベルとは、紙、ポリマー、布、金属などの素材を製品や容器に貼り付けたもので、製品に関する情報を提供します。紙、様々な種類のプラスチック、布、箔などから作られます。耐久性があり、環境条件に強く、製品や包装によく接着し、明確で読みやすい情報を伝えます。デザインやブランディングの要素を通じて、ブランドの認知度や訴求力を高めるのに役立ちます。また、偽造防止対策、追跡、消費者とのインタラクティブなエンゲージメントなど、特に高度なテクノロジーと統合することで、付加的な機能を提供します。その結果、印刷ラベルは世界中の様々な業界で使用されています。
製品の成分、製造の詳細、賞味期限に関する消費者の意識の高まりが、包括的で明確なラベルの需要を促進しています。さらに、パーソナライズされたオーダーメイド製品の動向は、個々の顧客の好みに合わせてカスタマイズできるラベルや、限定生産の製品の使用を増加させています。これとは別に、在庫管理、追跡、マーケティングを目的としたバーコードやQRコードの採用が増加しており、市場の見通しが良好です。さらに、消費者のオンラインショッピングへの依存の高まりとeコマースの急速な台頭により、製品の識別、物流、配送のための、より広範で効率的なラベリングシステムの必要性が高まっています。
様々な産業での利用拡大
食品・飲料(F&B)業界における印刷ラベルのニーズの高まりは、市場成長を後押しする重要な要因の1つです。また、急速な都市化、多忙なライフスタイル、利便性と衛生面におけるパッケージ商品への依存が、印刷ラベルの需要を喚起しています。これとは別に、製薬業界で印刷ラベルの採用が増加していることも、有利な市場見通しをもたらしています。印刷ラベルは、成分、副作用、保管方法、注意事項など、患者に必要な情報を提供することで、適切な使用方法を確保し、災難を防ぎます。さらに、これらのラベルは医薬品の追跡と認証に役立ちます。偽造を防止し、サプライチェーン全体を通して製品のトレーサビリティを確保するのに役立ちます。
先端技術の利用拡大
ラベル印刷分野における技術の進歩は、市場の成長を大きく後押ししています。これらの進歩により、ラベルの生産における作業効率の改善、品質の向上、汎用性の向上が促進され、様々な業界の進化するニーズに対応しています。さらに、デジタル印刷の登場により、特定のニーズに応じてカスタマイズ可能な高品質ラベルの生産が容易になりました。さらに、デジタル印刷は一般的に従来の印刷方法と比較してセットアップコストが低く、納期を短縮できるため、企業は市場の変化や需要に迅速に対応することができます。
環境意識の高まり
消費者は環境への影響を最小限に抑えた製品をますます求めるようになっており、この嗜好は製品ラベリングにも及んでいます。再生可能な素材、リサイクル可能な素材、堆肥化可能な素材を使ったラベルの製品を選ぶ傾向が強まっています。さらに、さまざまな主要企業が、こうした環境意識の高い消費者層にアピールするエコフレンドリーなラベルを開発するために革新的な取り組みを行っています。これとは別に、世界各国の政府は、汚染や気候変動と闘うために、より厳しい環境基準や規制を制定しています。このような規制の圧力により、企業は廃棄物を最小限に抑え、エネルギー消費を削減し、再生不可能な資源の使用を制限する生産プロセスを採用するよう促されています。
The global print label market size reached USD 48.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 67.3 Billion by 2033, exhibiting a growth rate (CAGR) of 3.6% during 2025-2033. The growing reliance on packaged goods for convenience and hygiene, increasing adoption of barcodes and QR codes for inventory management, tracking, and marketing purposes, and the burgeoning e-commerce industry are some of the major factors propelling the market.
A print label is a piece of paper, polymer, cloth, metal, or other material affixed to a product or container, which provides information about a product. It is made from paper, various types of plastic, fabric, and foil. It is durable, resistant to environmental conditions, adheres well to the product and packaging, and carries clear and legible information. It helps enhance brand recognition and appeal through their design and branding elements. It provides added functionalities like anti-counterfeit measures, tracking, and interactive consumer engagement, especially when integrated with advanced technologies. As a result, print label is used in various industries worldwide.
The rising consumer awareness about product ingredients, manufacturing details, and expiry dates is driving the demand for comprehensive and clear labels. Additionally, the trend towards personalized and bespoke products is increasing the use of labels that can be customized to match individual customer preferences or for limited-edition product runs. Apart from this, the growing adoption of barcodes and QR codes for inventory management, tracking, and marketing purposes is offering a favorable market outlook. Moreover, the increasing consumer reliance on online shopping and rapid rise of e-commerce are increasing the need for more extensive and efficient labeling systems for product identification, logistics, and delivery.
Rising use in various industries
The escalating need for print labels in the food and beverage (F&B) industry represents one of the key factors favoring market growth. Additionally, rapid urbanization, hectic lifestyles, and reliance on packaged goods for convenience and hygiene is catalyzing the demand for print labels. Apart from this, the increasing adoption of print labels in the pharmaceutical industry is offering a favorable market outlook. Print labels provide necessary information to patients about the composition, side effects, storage instructions, and precautions to ensure proper usage and prevent mishaps. Furthermore, these labels aid in the tracking and authentication of pharmaceutical products. They help prevent counterfeiting and ensure the traceability of the product throughout the supply chain.
Increasing utilization of advanced technologies
Technological advancements in the field of label printing are significantly propelling the growth of the market. These advances have facilitated improved operational efficiency, enhanced quality, and increased versatility in the production of labels, catering to the evolving needs of various industries. Furthermore, the advent of digital printing facilitates the production of high-quality labels that are customizable according to specific needs. Moreover, digital printing typically has lower setup costs compared to traditional printing methods and allows for faster turnaround times, thus enabling businesses to respond quickly to market changes and demands.
The growing environmental consciousness
Consumers are increasingly seeking products that minimize environmental impact, and this preference extends to product labeling. They are more likely to choose products with labels made from renewable, recyclable, or compostable materials. Additionally, various leading companies are innovating to develop eco-friendly labels that appeal to this environmentally conscious consumer base. Apart from this, governments worldwide are enacting stricter environmental standards and regulations to combat pollution and climate change. This regulatory pressure is prompting businesses to adopt production processes that minimize waste, reduce energy consumption, and limit the use of non-renewable resources.
Plastic/polymer labels account for the largest market share
Plastic/polymer labels are highly durable and resistant to various environmental conditions such as heat, moisture, and abrasion. This makes them ideal for products that need to withstand rough handling or harsh conditions. For instance, they are used extensively in the food and beverage (F&B) industry wherein a product might be exposed to moisture and temperature variations. Additionally, plastic/polymer labels can be molded into various shapes and sizes, allowing them to fit a wide range of product packaging types. Their flexibility extends to printing methods as they can easily be printed using various techniques, such as flexography, screen printing, and digital printing, allowing for vibrant, high-quality graphics.
The increasing utilization of flexography in the print process for labels, especially in the packaging industry, due to its versatility and ability to print on a wide range of substrate materials is driving its demand globally.
There is a rise in the adoption of offset lithography in high-quality commercial and publication printing. It is extensively used in book printing due to its capacity to produce sharp, clean, and high-quality images. The technique can accommodate high-volume production, making it cost-effective for mass-produced books.
The increasing use of gravure in high volume and high-quality prints such as magazines, catalogs, and packaging that require fine details and vibrant colors is favoring market growth. Besides this, screen printing allows for special effects such as creating raised images or using inks that glow in the dark or change color based on temperature.
Pressure-sensitive labels dominate the market
Pressure-sensitive labels are highly durable and can withstand various environmental conditions, such as exposure to moisture, heat, or cold. This makes them suitable for various industries, including food and beverage, pharmaceuticals, and consumer goods. They can also be integrated with technologies such as radio frequency identification (RFID) and near field communication (NFC) to create smart labels. These labels can provide additional functionality, such as inventory management, theft prevention, and interactive consumer engagement. Furthermore, the increasing use of advanced printing methods like flexography, lithography, and digital printing on these labels, allows for high-quality graphics and the inclusion of detailed information or branding elements.
Food and beverages hold the largest share of the market
The main factors that are driving the growth of this segment are the expansion of the food and beverage (F&B) industry worldwide. This is one of the largest and most essential industries worldwide, producing a vast array of different products. Each product requires labeling, leading to a high demand for print labels. Apart from this, there are continuous innovations in packaging to improve product appeal, extend shelf life, and enhance convenience. This constant innovation leads to the rising need for new labels that help distinguish products, making them stand out on shelves and communicating the brand's message to consumers. Furthermore, the implementation of stringent regulations for mandating clear labeling on food and beverage products to communicate vital information to consumers. This information includes ingredients, nutritional facts, allergen warnings, and best-before dates.
Asia Pacific exhibits a clear dominance, accounting for the largest print label market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
Asia Pacific held the biggest market share since the region has a vast population, and rapid urbanization is leading to an increase in consumer spending. This growth translates to higher demand for packaged goods, consequently driving the need for more print labels.
Another contributing aspect is the adoption of advanced print technologies and automation in the region resulting in the improving label production capabilities. Apart from this, the Asia Pacific region comprises robust industrial sectors, such as F&B, pharmaceuticals, and others. These industries heavily rely on print labels for packaging, which is impelling the growth of the market.
Companies are focusing on the production of eco-friendly and sustainable labels in response to growing environmental concerns worldwide. They are utilizing renewable materials, minimizing waste, and implementing processes that reduce energy use. Additionally, many companies are investing in the latest printing technologies such as digital printing and flexography to enhance their productivity, efficiency, and the overall quality of labels. They are developing innovative solutions that are tailored to meet specific customer needs. Furthermore, they are forming strategic partnerships and alliances to share knowledge, expertise, and resources. They are also engaged in mergers and acquisitions (M&A) to increase their market share and expand product offerings.