電子タバコ市場レポート：製品、フレーバー、操作方法、流通チャネル、地域別、2025年～2033年

電子タバコの世界市場規模は2024年に246億米ドルに達しました。今後、IMARC Groupは、市場は2033年までに416億米ドルに達し、2025年から2033年にかけて5.39%の成長率（CAGR）を示すと予測しています。健康意識の高まり、技術の進歩、禁煙プログラム、多様なフレーバーオプションの利用可能性、オンライン小売の成長、カスタマイズ可能なニコチン濃度、研究開発（R&D）への多額の投資、および社会的影響は、市場の成長を後押しする要因の一部です。

一般的にVAPEなどとも呼ばれる電子タバコは、ユーザーが吸い込む「蒸気」と呼ばれるエアロゾルを生成することによって喫煙行為をシミュレートするバッテリー駆動のデバイスです。電子タバコは、従来のタバコ喫煙に代わるものとして設計されています。EリキッドまたはVAPEジュースとして知られる液体溶液には通常、ニコチン、香料、その他の添加物が含まれています。デバイスを作動させると、加熱エレメントがeリキッドを気化させ、吸入可能なミストを発生させる。Eリキッドのニコチン含有量は様々で、ユーザーは好みに合ったニコチン濃度を選択したり、徐々にニコチン摂取量を減らしたりすることができます。

現在市場では、有害物質の含有量が少ないことから、従来の紙巻きたばこよりも電子たばこへの嗜好のシフトが顕著になっています。この動向は市場成長の大きな促進要因となっています。さらに、無煙・無灰煙タバコの利点に関する消費者の意識の高まりも、市場の見通しを明るいものにしています。さらに、より健康的な選択肢を模索したいという願望によって、代替タバコ製品に対する需要が世界的に高まっています。禁煙や節煙を目指す人々の間で電子タバコへの関心が高まっていることも相まって、市場の拡大を後押ししています。さらに、メンソール、タバコ、チョコレート、コーラ、バブルガム、ミント、フルーツ、ナッツなど、電子タバコに利用可能な多様なフレーバーが市場を牽引しています。これらの選択肢は、業界の投資家にとって魅力的な成長見通しを示しています。その上、電子タバコ専門店、スーパーマーケット、ハイパーマーケット、タバコ屋、オンラインストアなど様々な流通チャネルを通じて電子タバコが広く入手可能であることも、市場成長を促進する上でプラスの役割を果たしています。さらに、さまざまなニコチン濃度や詰め替え可能なカートリッジを提供する次世代電子タバコへの需要の高まりも、市場成長に大きく寄与しています。

電子タバコ市場動向/促進要因：

従来型タバコに対する電子タバコ嗜好の高まり

電子タバコへのシフトは、電子タバコが従来のタバコに代わる有害性の低い代替品であるという認識にも一因があります。この認識が広まるにつれて、より多くの消費者が電子タバコに移行し、電子タバコ製品の需要をさらに煽っています。さらに、電子タバコは煙ではなくエアロゾル（蒸気）を発生させる。このエアロゾルは通常、従来のたばこの燃焼によって発生する煙よりも有害物質の含有量が少ないです。有害な化学物質の含有量が少ないことは、より害の少ない選択肢を求める人々にとって魅力的です。その上、電子タバコは様々なニコチン濃度を選択できる柔軟性があり、ユーザーは徐々にニコチン摂取量を減らしたり、より効果的にニコチン摂取量をコントロールすることができます。このようなカスタマイズは、依存症の管理や禁煙を望む人々に対応し、市場を促進しています。

多数のフレーバー・バリエーションのイントロダクション

フルーツ、デザート、キャンディー、飲料など、さまざまなフレーバーが幅広い消費者にアピールしています。フレーバーは親しみやすく楽しい味を模倣し、電子タバコの使用をより楽しく魅力的な体験にします。その上、フレーバーは若者を含む非喫煙者を惹きつけ、彼らはフレーバーの斬新さに興味をそそられます。さらに、フレーバーは禁煙を助ける役割も果たします。従来のタバコをやめようとしている喫煙者は、フレーバー付きの電子タバコをより満足感があり魅力的だと感じるため、移行が容易になり、製品の普及率が加速します。さらに、甘さや複雑さのレベルを変えることで、フレーバーを特定の地域や文化的嗜好に合わせることができます。このような適応は、消費者の関心を高め、市場への浸透を促進します。

様々な流通チャネルを通じた製品の入手可能性の増加

電子タバコは、電子タバコ専門店、スーパーマーケット、ハイパーマーケット、タバコ屋、コンビニエンスストア、オンライン・プラットフォームなど、複数の流通チャネルを通じて入手できます。この利便性により、消費者は普段の買い物の一環として電子タバコを見つけて購入することが容易になります。さらに、さまざまな流通チャネルが消費者教育の機会を提供しています。電子タバコ専門店やタバコ屋の店員は情報、アドバイス、推奨を提供し、消費者が電子タバコの選択について十分な情報を得た上で決断できるよう支援します。その上、オンライン・プラットフォームは比類のない利便性を提供します。消費者は自宅に居ながらにしていつでも電子タバコ製品を閲覧・購入できるため、実店舗を訪れる必要がないです。このような利便性は、特に多忙な人や実店舗へのアクセスが容易でない人にとって魅力的であり、市場の成長を後押ししています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界の電子タバコ市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場内訳：製品別
• 市場内訳：フレーバー別
• 市場内訳：動作モード別
• 市場内訳：流通チャネル別
• 市場内訳：地域別
• 市場予測

第6章 市場内訳製品

• モジュラー電子タバコ
  • 市場動向
  • 市場予測
• 充電式電子タバコ
  • 市場動向
  • 市場予測
• 次世代電子タバコ
  • 市場動向
  • 市場予測
• 使い捨て電子タバコ
  • 市場動向
  • 市場予測

第7章 市場内訳：フレーバー別

• タバコ
  • 市場動向
  • 市場予測
• ボタニカル
  • 市場動向
  • 市場予測
• フルーツ
  • 市場動向
  • 市場予測
• スイート
  • 市場動向
  • 市場予測
• 飲料
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第8章 市場内訳：操作モード別

• 自動電子タバコ
  • 市場動向
  • 市場予測
• 手動電子タバコ
  • 市場動向
  • 市場予測

第9章 市場内訳：流通チャネル別

• 電子タバコ専門店
  • 市場動向
  • 市場予測
• オンライン
  • 市場動向
  • 市場予測
• スーパーマーケットとハイパーマーケット
  • 市場動向
  • 市場予測
• タバコ屋
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第10章 市場内訳：地域別

• アジア太平洋地域
  • 市場動向
  • 市場予測
• 欧州
  • 市場動向
  • 市場予測
• 北米
  • 市場動向
  • 市場予測
• 中東・アフリカ
  • 市場動向
  • 市場予測
• ラテンアメリカ
  • 市場動向
  • 市場予測

第11章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第14章 価格分析

• 価格指標
• 価格構造
• マージン分析

第15章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Philip Morris International
  • Altria Group Inc.
  • British American Tobacco PLC
  • Japan Tobacco, Inc.
  • Imperial Tobacco Group
  • International Vapor Group
  • Nicotek Llc
  • Njoy Inc.
  • Reynolds American Inc.
  • ITC Limited
  • J Well France

List of Figures

• Figure 1: Global: E-Cigarette Market: Major Drivers and Challenges
• Figure 2: Global: E-Cigarette Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: E-Cigarette Market: Breakup by Product (in %), 2024
• Figure 4: Global: E-Cigarette Market: Breakup by Flavor (in %), 2024
• Figure 5: Global: E-Cigarette Market: Breakup by Mode of Operation (in %), 2024
• Figure 6: Global: E-Cigarette Market: Breakup by Distribution Channel (in %), 2024
• Figure 7: Global: E-Cigarette Market: Breakup by Region (in %), 2024
• Figure 8: Global: E-Cigarette Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 9: Global: E-Cigarette Industry: SWOT Analysis
• Figure 10: Global: E-Cigarette Industry: Value Chain Analysis
• Figure 11: Global: E-Cigarette Industry: Porter's Five Forces Analysis
• Figure 12: Global: E-Cigarette (Modular) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 13: Global: E-Cigarette (Modular) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 14: Global: E-Cigarette (Rechargeable) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 15: Global: E-Cigarette (Rechargeable) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 16: Global: E-Cigarette (Next-Generation) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 17: Global: E-Cigarette (Next-Generation) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 18: Global: E-Cigarette (Disposable) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 19: Global: E-Cigarette (Disposable) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 20: Global: E-Cigarette (Tobacco) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 21: Global: E-Cigarette (Tobacco) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 22: Global: E-Cigarette (Botanical) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 23: Global: E-Cigarette (Botanical) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 24: Global: E-Cigarette (Fruit) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 25: Global: E-Cigarette (Fruit) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 26: Global: E-Cigarette (Sweet) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 27: Global: E-Cigarette (Sweet) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 28: Global: E-Cigarette (Beverage) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 29: Global: E-Cigarette (Beverage) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 30: Global: E-Cigarette (Other Flavors) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 31: Global: E-Cigarette (Other Flavors) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 32: Global: E-Cigarette (Automatic) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 33: Global: E-Cigarette (Automatic) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 34: Global: E-Cigarette (Manual) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 35: Global: E-Cigarette (Manual) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 36: Global: E-Cigarette Market: Sales through Speciality E-Cig Shops (in Million USD), 2019 & 2024
• Figure 37: Global: E-Cigarette Market Forecast: Sales through Speciality E-Cig Shops (in Million USD), 2025-2033
• Figure 38: Global: E-Cigarette Market: Online Sales (in Million USD), 2019 & 2024
• Figure 39: Global: E-Cigarette Market Forecast: Online Sales (in Million USD), 2025-2033
• Figure 40: Global: E-Cigarette Market: Sales through Supermarkets and Hypermarkets (in Million USD), 2019 & 2024
• Figure 41: Global: E-Cigarette Market Forecast: Sales through Supermarkets and Hypermarkets (in Million USD), 2025-2033
• Figure 42: Global: E-Cigarette Market: Sales through Tobacconist (in Million USD), 2019 & 2024
• Figure 43: Global: E-Cigarette Market Forecast: Sales through Tobacconist (in Million USD), 2025-2033
• Figure 44: Global: E-Cigarette Market: Sales through Other Distribution Channels (in Million USD), 2019 & 2024
• Figure 45: Global: E-Cigarette Market Forecast: Sales through Other Distribution Channels (in Million USD), 2025-2033
• Figure 46: Asia Pacific: E-Cigarette Market: Sales Value (in Million USD), 2019 & 2024
• Figure 47: Asia Pacific: E-Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 48: Europe: E-Cigarette Market: Sales Value (in Million USD), 2019 & 2024
• Figure 49: Europe: E-Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 50: North America: E-Cigarette Market: Sales Value (in Million USD), 2019 & 2024
• Figure 51: North America: E-Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 52: Middle East and Africa: E-Cigarette Market: Sales Value (in Million USD), 2019 & 2024
• Figure 53: Middle East and Africa: E-Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 54: Latin America: E-Cigarette Market: Sales Value (in Million USD), 2019 & 2024
• Figure 55: Latin America: E-Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033

List of Tables

• Table 1: Global: E-Cigarette Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: E-Cigarette Market Forecast: Breakup by Product (in Million USD), 2025-2033
• Table 3: Global: E-Cigarette Market Forecast: Breakup by Flavor (in Million USD), 2025-2033
• Table 4: Global: E-Cigarette Market Forecast: Breakup by Mode of Operation (in Million USD), 2025-2033
• Table 5: Global: E-Cigarette Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 6: Global: E-Cigarette Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 7: Global: E-Cigarette Market Structure
• Table 8: Global: E-Cigarette Market: Key Player

The global e-cigarette market size reached USD 24.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 41.6 Billion by 2033, exhibiting a growth rate (CAGR) of 5.39% during 2025-2033. Rising health consciousness, technological advancements, smoking cessation programs, availability of diverse flavor options, online retail growth, customizable nicotine levels, significant investment in research and development (R&D), and social influences are some of the factors bolstering the market growth.

An electronic cigarette, commonly referred to as an e-cigarette or vape, is a battery-powered device that simulates the act of smoking by producing an aerosol, often referred to as ""vapor,"" which the user inhales. E-cigarettes are designed to provide an alternative to traditional tobacco smoking. The liquid solution, known as e-liquid or vape juice, usually contains nicotine, flavorings, and other additives. When the device is activated, the heating element vaporizes the e-liquid, creating a mist that can be inhaled. The nicotine content in e-liquids can vary, allowing users to choose nicotine levels that match their preferences or gradually reduce nicotine intake.

At present, the market is experiencing a notable shift in preference toward e-cigarettes over traditional cigarettes due to their lower levels of harmful substances. This trend is a significant driver for market growth. In addition, the increasing awareness among consumers regarding the benefits of smokeless and ashless tobacco is also providing a positive market outlook. Moreover, there is a growing global demand for alternative tobacco products, driven by the desire to explore healthier options. This, coupled with the surging interest in e-cigarettes among individuals aiming to quit or cut down on smoking, is propelling market expansion. The market is further driven by the diverse range of flavors available for e-cigarettes, including menthol, tobacco, chocolate, cola, bubble gum, mint, fruits, and nuts. These options present enticing growth prospects for industry investors. Besides, the widespread availability of e-cigarettes through various distribution channels such as specialty e-cig shops, supermarkets, hypermarkets, tobacconists, and online stores is also playing a positive role in driving market growth. Additionally, the growing demand for next-generation e-cigarettes, offering varying nicotine levels and refillable cartridges, is contributing significantly to market growth.

E-Cigarette Market Trends/Drivers:

Rising preference for e-cigarettes over traditional cigarettes

The shift toward e-cigarettes is partly driven by the perception that they are a less harmful alternative to traditional cigarettes. As this perception gains traction, more consumers are making the switch, further fueling the demand for e-cigarette products. Moreover, e-cigarettes produce aerosol (vapor) rather than smoke. This aerosol typically contains fewer toxic substances than the smoke generated by burning tobacco in traditional cigarettes. The reduced presence of harmful chemicals is appealing to those seeking a less detrimental option. Besides, e-cigarettes offer the flexibility to choose varying nicotine concentrations, enabling users to gradually reduce nicotine intake or control their nicotine consumption more effectively. This customization caters to those who want to manage their addiction or quit smoking, thus propelling the market.

Introduction of numerous flavored variants

The variety of flavors, such as fruits, desserts, candies, and beverages, appeals to a broader range of consumers. Flavors mimic familiar and enjoyable tastes, making e-cigarette use a more pleasurable and engaging experience. Besides, flavors attract non-smokers, including youth, who are intrigued by the novelty of the flavors. Moreover, flavors play a role in aiding smoking cessation efforts. Smokers looking to quit traditional cigarettes find flavored e-cigarettes more satisfying and appealing, making the transition easier and accelerating the product adoption rate. In addition, with varying levels of sweetness and complexity, flavors can be tailored to specific regions or cultural preferences. This adaptation enhances consumer engagement and market penetration.

Rising product availability through various distribution channels

E-cigarettes are accessible through multiple distribution channels, including specialty e-cig shops, supermarkets, hypermarkets, tobacconists, convenience stores, and online platforms. This convenience makes it easier for consumers to find and purchase e-cigarettes as part of their regular shopping routines. Moreover, different distribution channels provide opportunities for consumer education. Staff at specialty e-cig shops and tobacconists offer information, advice, and recommendations, helping consumers make informed decisions about their e-cigarette choices. Besides, online platforms offer unparalleled convenience. Consumers can browse and purchase e-cigarette products at any time from the comfort of their homes, eliminating the need to visit physical stores. This convenience is particularly appealing to busy individuals or those who may not have easy access to brick-and-mortar stores, which is propelling the market growth.

E-Cigarette Industry Segmentation:

Breakup by Product:

• Modular E-Cigarette
• Rechargeable E-Cigarette
• Next-Generation E-Cigarette
• Disposable E-Cigarette

Next-generation e-cigarette represent most used product

Next-generation e-cigarettes incorporate advanced technology, offering improved performance, functionality, and user experience. These devices often feature better battery life, adjustable settings, and enhanced vapor production. Besides, many next-generation e-cigarettes allow users to customize their vaping experience. Adjustable wattage, temperature control, and airflow settings enable users to tailor their device to their preferences, resulting in a more satisfying experience. Moreover, advanced battery technology in next-generation devices offers longer usage between charges. This feature is particularly appealing to users who want their devices to last throughout the day without frequent recharging, thus increasing the product dominance in the market.

Breakup by Flavor:

• Tobacco
• Botanical
• Fruit
• Sweet
• Beverage
• Others

Tobacco represents the most preferred flavor

Many individuals who transition from traditional smoking to e-cigarettes are accustomed to the taste of tobacco. Choosing a tobacco-flavored e-cigarette provides a sense of familiarity, which can make the transition to vaping smoother and more comfortable. Besides, e-cigarettes are often used as an alternative to traditional cigarettes. By opting for tobacco-flavored e-cigarettes, users can simulate the taste and overall experience of smoking, including the sensation of inhaling and exhaling vapor.

Fruit flavors offer a familiar and appealing taste profile that many consumers find enjoyable. The natural sweetness and variety of fruit flavors can replicate a pleasant sensory experience.

Breakup by Mode of Operation:

• Automatic E-Cigarette
• Manual E-Cigarette

Automatic e-cigarette hold the largest share in the market

Automatic e-cigarette are designed to be incredibly simple to use. Users only need to take a puff to activate the device, eliminating the need for manual buttons or controls. This user-friendly operation appeals to both novice and experienced vapers. Moreover, they closely mimic the experience of smoking traditional cigarettes. The puff-activated mechanism closely resembles the act of drawing on a cigarette, making the transition from smoking to vaping smoother for many individuals. Besides, automatic operation eliminates the need for manual activation, making automatic e-cigarette highly convenient for on-the-go use. Users can simply take a puff whenever they desire without the hassle of pressing buttons.

Breakup by Distribution Channel:

• Specialty E-Cig Shops
• Online
• Supermarkets and Hypermarkets
• Tobacconist
• Others

E-cigarettes are widely distributed through specialty e-cig shops

Specialty e-cig shops are staffed with knowledgeable employees who understand the intricacies of e-cigarettes, vaping devices, and e-liquids. This expertise allows them to provide accurate information, recommendations, and troubleshooting assistance to customers. Moreover, these shops offer a diverse range of e-cigarette devices, accessories, and e-liquids. This variety enables customers to explore different options and find products that suit their preferences and vaping style. Besides, shop staff can offer personalized recommendations based on customers' preferences, nicotine levels, flavor preferences, and vaping goals. This level of customization enhances the overall vaping experience.

Breakup by Region:

• Asia Pacific
• Europe
• North America
• Middle East and Africa
• Latin America

North America exhibits a clear dominance in the market

The market research report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific, Europe, North America, Middle East and Africa, and Latin America. According to the report, North America accounted for the largest market share.

North America was one of the early adopters of e-cigarettes and vaping devices. This region played a significant role in the development and innovation of e-cigarette technology and products, establishing a strong foundation for market growth. Moreover, North America has established a relatively balanced regulatory framework that allows for the legal sale and distribution of e-cigarette products. This regulatory stability has provided a conducive environment for market growth. Besides, the region boasts a well-developed distribution network for e-cigarettes, including specialty vape shops, online platforms, and retail outlets. This accessibility ensures easy availability and convenience for consumers.

Competitive Landscape:

The competitive landscape of the market is both dynamic and diversified, characterized by the presence of multiple players that include established brands, emerging startups, and specialty manufacturers. Presently, leading companies are investing in research and development to introduce technologically advanced vaping devices and e-liquids. Innovations include improved battery life, temperature control, customization options, and enhanced user experiences. They are expanding their product portfolios to include a wide range of devices, flavors, nicotine strengths, and styles. Catering to various preferences allows them to capture a larger share of the market. Moreover, companies are ensuring compliance with evolving regulations in different regions. Adhering to safety standards, age verification, packaging requirements, and labeling regulations is essential for maintaining credibility.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Philip Morris International Inc.
• Altria Group Inc.
• British American Tobacco PLC
• Japan Tobacco, Inc.
• Imperial Tobacco Group
• International Vapor Group
• Nicotek LLC
• NJOY Inc.
• Reynolds American Inc.
• ITC Limited
• J WELL France

Key Questions Answered in This Report

• 1.What was the size of the global e-cigarette market in 2024?
• 2.What is the expected growth rate of the global e-cigarette market during 2025-2033?
• 3.What has been the impact of COVID-19 on the global e-cigarette market?
• 4.What are the key factors driving the global e-cigarette market?
• 5.What is the breakup of the global e-cigarette market based on the product?
• 6.What is the breakup of the global e-cigarette market based on the flavor?
• 7.What is the breakup of the global e-cigarette market based on the mode of operation?
• 8.What is the breakup of the global e-cigarette market based on the distribution channel?
• 9.What are the key regions in the global e-cigarette market?
• 10.Who are the key players/companies in the global e-cigarette market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global E-Cigarette Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Product
• 5.5 Market Breakup by Flavor
• 5.6 Market Breakup by Mode of Operation
• 5.7 Market Breakup by Distribution Channel
• 5.8 Market Breakup by Region
• 5.9 Market Forecast

6 Market Breakup Product

• 6.1 Modular E-Cigarette
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Rechargeable E-Cigarette
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Next-Generation E-Cigarette
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Disposable E-Cigarette
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast

7 Market Breakup by Flavor

• 7.1 Tobacco
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Botanical
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Fruit
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Sweet
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Beverage
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast
• 7.6 Others
  • 7.6.1 Market Trends
  • 7.6.2 Market Forecast

8 Market Breakup by Mode of Operation

• 8.1 Automatic E-Cigarette
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Manual E-Cigarette
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Distribution Channel

• 9.1 Speciality E-Cig Shops
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Online
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Supermarkets and Hypermarkets
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Tobacconist
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Others
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast

10 Market Breakup by Region

• 10.1 Asia Pacific
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 Europe
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast
• 10.3 North America
  • 10.3.1 Market Trends
  • 10.3.2 Market Forecast
• 10.4 Middle East and Africa
  • 10.4.1 Market Trends
  • 10.4.2 Market Forecast
• 10.5 Latin America
  • 10.5.1 Market Trends
  • 10.5.2 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Analysis

• 14.1 Price Indicators
• 14.2 Price Structure
• 14.3 Margin Analysis

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 Philip Morris International
  • 15.3.2 Altria Group Inc.
  • 15.3.3 British American Tobacco PLC
  • 15.3.4 Japan Tobacco, Inc.
  • 15.3.5 Imperial Tobacco Group
  • 15.3.6 International Vapor Group
  • 15.3.7 Nicotek Llc
  • 15.3.8 Njoy Inc.
  • 15.3.9 Reynolds American Inc.
  • 15.3.10 ITC Limited
  • 15.3.11 J Well France