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市場調査レポート
商品コード
1642579
WaaS(WiFi As A Service)の市場レポート:コンポーネント別、ロケーションタイプ別、企業規模別、最終用途産業別、地域別、2025年~2033年WiFi As A Service Market Report by Component, Location Type, Enterprise Size, End Use Industry, and Region 2025-2033 |
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WaaS(WiFi As A Service)の市場レポート:コンポーネント別、ロケーションタイプ別、企業規模別、最終用途産業別、地域別、2025年~2033年 |
出版日: 2025年01月18日
発行: IMARC
ページ情報: 英文 130 Pages
納期: 2~3営業日
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世界のWaaS(WiFi As A Service)の市場規模は、2024年に65億米ドルに達しました。今後、IMARC Groupは、市場は2033年までに211億米ドルに達し、2025年から2033年にかけて13.23%の成長率(CAGR)を示すと予測しています。ワイヤレス接続に対する需要の増加、さまざまな企業、教育機関、ヘルスケア施設でのWiFiの幅広い採用、BYOD(Bring Your Own Device)傾向へのシフトは、市場を推進する主な要因の一部です。
WaaS(WiFi As A Service)とは、クラウドベースのソリューションであり、企業や組織にワイヤレスネットワーク接続を提供するもので、ハードウェア、メンテナンス、管理などの先行投資を必要としません。WaaSを利用することで、企業はWiFiインフラの設計、導入、保守の全プロセスをサービス・プロバイダーに委託することができます。また、プロバイダーがハードウェアやインフラのコストを管理するため、ネットワーク機器の購入に伴う資本支出も不要になります。さらに、WaaSはスケーラビリティと柔軟性を提供するため、企業はニーズの変化に応じてWiFiサービスの増減を容易に行うことができます。また、サービス・プロバイダーは通常、ネットワーク・パフォーマンスの監視、問題のトラブルシューティング、セキュリティ対策の実施など、継続的な管理タスクを処理するため、社内のITチームの負担が軽減されます。
無線接続に対する需要の高まりが、世界市場を牽引しています。モバイル・デバイスの普及や、クラウドベースのアプリケーションやサービスへの依存度の高まりに伴い、シームレスで信頼性の高い無線接続に対する需要が高まっています。さらに、さまざまな企業、教育機関、ヘルスケア施設、公共施設において、顧客、従業員、ゲストにワイヤレスアクセスを提供するためにWiFiが広く採用されていることが、市場の成長を支えています。さらに、スマートデバイス、センサー、コネクテッドアプライアンスなどのIoTデバイスの急速な成長は、WiFiソリューションが高密度ネットワークやIoTプラットフォームとのシームレスな統合など、IoT展開のユニークな要件に対応しているため、市場を活性化しています。これに伴い、リモートワークやBYOD(Bring Your Own Device)トレンドへのシフトは、WaaS(WiFi As A Service)が企業がリモートワーカーにWiFiネットワークを拡張する便利なソリューションを提供し、リモートワーカーとの接続と生産性の維持を可能にするため、市場の前向きな見通しを生み出しています。
クラウドベースのソリューションに対する需要の高まり
クラウドコンピューティングの台頭は、WaaS(WiFi As A Service)の導入に大きな影響を与えています。企業が業務をクラウドに移行し続ける中、リモートで簡単に管理・アクセスできる柔軟で拡張性の高いWiFiソリューションへのニーズが高まっています。WaaSは、WiFi管理にクラウドベースのアプローチを提供することで、この動向に完全に合致しています。クラウドインフラを活用することで、企業はオンプレミスのハードウェアや複雑な設定を不要にすることができます。これにより、ネットワーク管理が簡素化されるだけでなく、ITの専門知識がなくても、複数の拠点に無線ネットワークを迅速に展開できるようになります。クラウドベースのWiFiソリューションの利便性とアクセシビリティにより、WaaSは、信頼性と拡張性の高い無線接続を確保しながらクラウドコンピューティングの利点を活用したい組織にとって魅力的な選択肢となっています。
コスト効率と運用の節約
WaaS(WiFi As A Service)の費用対効果は、その採用の重要な促進要因です。従来のWiFi導入では、ハードウェアやインフラ、継続的なメンテナンスに多額の先行投資を必要とすることが少なくありませんでした。WaaSを利用すれば、サービス・プロバイダーがインフラやハードウェアのコストを引き受けるため、企業はこうした設備投資を省くことができます。さらに、サービス・プロバイダーがネットワーク監視、メンテナンス、ソフトウェア更新、セキュリティ・パッチなどの日常業務を処理するため、運用コストも削減できます。WaaSの従量課金モデルにより、企業はWiFi費用を実際の使用量に合わせることができ、コスト効率と予算配分を最適化できます。インフラとメンテナンス・コストの負担をサービス・プロバイダーに移すことで、企業はリソースをより効果的にコア業務と戦略的イニシアティブに割り当てることができ、全体的なコスト削減と業務効率を高めることができます。
ユーザー・エクスペリエンスと生産性の向上に対するニーズの高まり
WaaS(WiFi As A Service)は、今日のデジタル環境においてますます重要となっている、卓越したユーザーエクスペリエンスの提供に焦点を当てています。信頼性とパフォーマンスの高いWiFiネットワークは、従業員の生産性と顧客満足度の向上に不可欠です。WaaSは、信頼性の高い接続性、最適なパフォーマンス、構内全域のシームレスなカバレッジを保証します。サービス・プロバイダーは専門知識を活用して、厳しいパフォーマンス基準を満たすWiFiネットワークを設計、展開、管理します。さらに、WaaSはゲストネットワーク管理、アプリケーションの優先順位付け、サービス品質管理などの高度な機能を提供し、企業が特定のユーザー要件に合わせてWiFiサービスをカスタマイズすることを可能にします。さらに、ホスピタリティ、小売、公共施設など、顧客体験が重要な役割を果たす業界では、WaaSは満足度、ロイヤルティ、ブランド認知の向上に貢献します。
The global WiFi as a service market size reached USD 6.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 21.1 Billion by 2033, exhibiting a growth rate (CAGR) of 13.23% during 2025-2033. The increasing demand for wireless connectivity, the wide adoption of WiFi in various businesses, educational institutions, and healthcare facilities, and the shift towards bring your own device (BYOD) trend are some of the major factors propelling the market.
WiFi as a service (WaaS) is a cloud-based solution that provides businesses and organizations with wireless network connectivity without the need for upfront investments in hardware, maintenance, or management. With WaaS, companies can outsource the entire process of designing, deploying, and maintaining their WiFi infrastructure to a service provider. It also eliminates the capital expenses associated with purchasing networking equipment, as the provider takes care of the hardware and infrastructure costs. Additionally, WaaS offers scalability and flexibility, allowing organizations to easily scale up or down their WiFi services based on their changing needs. Also, service providers typically handle ongoing management tasks, such as monitoring network performance, troubleshooting issues, and implementing security measures, relieving the burden on internal IT teams.
The increasing demand for wireless connectivity is driving the global market. With the proliferation of mobile devices and the growing reliance on cloud-based applications and services, there is a significant demand for seamless and reliable wireless connectivity. Furthermore, the wide adoption of WiFi in various businesses, educational institutions, healthcare facilities, and public venues to provide wireless access to their customers, employees, and guests is supporting the growth of the market. Besides, the rapid growth of IoT devices, such as smart devices, sensors, and connected appliances, is catalyzing the market as WiFi solutions cater to the unique requirements of IoT deployments, including high-density networks and seamless integration with IoT platforms. In line with this, the shift towards remote work and the bring your own device (BYOD) trend is creating a positive market outlook as WiFi as a Service provides a convenient solution for businesses to extend their WiFi networks to remote workers, enabling them to stay connected and productive.
Increasing Demand for Cloud-Based Solutions
The rise of cloud computing has significantly influenced the adoption of WiFi as a Service (WaaS). As businesses continue to migrate their operations to the cloud, there is a growing need for flexible and scalable WiFi solutions that can be easily managed and accessed remotely. WaaS aligns perfectly with this trend by providing a cloud-based approach to WiFi management. By leveraging cloud infrastructure, businesses can eliminate the need for on-premises hardware and complex configurations. This not only simplifies network management but also allows for quick deployment of wireless networks across multiple locations without extensive IT expertise. The convenience and accessibility of cloud-based WiFi solutions make WaaS an attractive option for organizations looking to leverage the benefits of cloud computing while ensuring reliable and scalable wireless connectivity.
Cost Efficiency and Operational Savings
The cost-effectiveness of WiFi as a service is a significant driving factor for its adoption. Traditional WiFi deployments often require substantial upfront investments in hardware, infrastructure, and ongoing maintenance. With WaaS, businesses can eliminate these capital expenses as the service provider takes care of the infrastructure and hardware costs. Additionally, service providers handle routine tasks such as network monitoring, maintenance, software updates, and security patches, reducing operational expenses. The pay-as-you-go subscription model of WaaS allows organizations to align their WiFi expenses with their actual usage, optimizing cost efficiency and budget allocation. By shifting the burden of infrastructure and maintenance costs to the service provider, organizations can allocate their resources more effectively towards core operations and strategic initiatives, augmenting overall cost savings and operational efficiency.
Growing Need for Enhanced User Experience and Productivity
WiFi as a Service focuses on delivering an exceptional user experience, which has become increasingly crucial in today's digital landscape. A reliable and high-performance WiFi network is essential for both employee productivity and customer satisfaction. WaaS ensures reliable connectivity, optimal performance, and seamless coverage throughout the premises. Service providers leverage their expertise to design, deploy, and manage WiFi networks that meet stringent performance standards. Moreover, WaaS offers advanced features such as guest network management, application prioritization, and quality of service controls, enabling businesses to customize their WiFi services to meet specific user requirements. Furthermore, in industries such as hospitality, retail, and public venues, where customer experience plays a crucial role, WaaS contributes to enhanced satisfaction, loyalty, and positive brand perception.
Professional Services
Managed Services
Professional services equipment dominates the market
The component segment of professional services emerges as the largest. Professional Services encompass a wide range of expertise and support that service providers offer to businesses implementing WaaS solutions. These services include consulting, network design, installation, configuration, maintenance, and ongoing technical support. Service providers fill the gap by offering specialized knowledge and experience in designing customized WiFi solutions tailored to the specific needs of the business. This includes conducting site surveys, analyzing network requirements, and determining the optimal placement of access points. Moreover, the installation and configuration of WiFi networks can be complex, requiring technical skills and domain expertise. Service providers play a crucial role in ensuring a smooth and efficient deployment by handling tasks such as access point installation, network configuration, security setup, and integration with existing IT systems.
Indoor
Outdoor
Outdoor hold the largest share in the market
The dominance of the outdoor location type segment is driven by the increasing demand for connectivity in public spaces and outdoor environments. Outdoor WiFi networks enable seamless internet access for individuals, whether they are working remotely, attending events, or simply seeking connectivity while on the go. The growing popularity of smart devices and the need for constant connectivity have further fueled the demand for outdoor WiFi solutions. Moreover, outdoor WiFi networks play a crucial role in supporting smart city initiatives and enhancing public services. These networks facilitate the deployment of various Internet of Things (IoT) devices and applications, including smart street lighting, surveillance cameras, environmental monitoring, and public Wi-Fi hotspots. They also enable cities and municipalities to provide innovative services, improve safety, and enhance the overall quality of life for residents and visitors.
Large Enterprises
Small and Medium-sized Enterprises
Large enterprises hold the largest share in the market
Large enterprises have a higher demand for WiFi connectivity due to their size and workforce. These organizations require robust and scalable WiFi networks to support a large number of employees accessing critical applications, collaborating on projects, and utilizing cloud-based services. WiFi as a Service offers large enterprises the flexibility to expand their network capacity and coverage as their workforce grows or as they open new locations. Moreover, these enterprises often have more complex networking requirements. They may require advanced features such as VLAN segmentation, guest network management, quality of service controls, and policy-based access control. WiFi as a Service providers cater to these needs by offering customizable solutions that can meet the specific requirements of large enterprises. Furthermore, large enterprises typically have dedicated IT departments and resources to manage their technology infrastructure.
Telecom and IT
BFSI
Education
Healthcare
Hospitality
Transportation
Retail
Others
Telecom and IT hold the largest share in the market
The telecom and IT industry heavily relies on robust and reliable connectivity to deliver its services and support. As providers of telecommunications and IT services, companies in this industry require seamless and high-performance WiFi networks to deliver their offerings effectively. This includes ensuring connectivity for communication services, data transmission, cloud computing, and hosting services. WaaS providers cater to the specific requirements of the telecom and IT sector by offering scalable and secure WiFi solutions that can handle the high bandwidth demands and support the diverse range of services provided by these companies. Moreover, the telecom and IT industry is a significant consumer of WiFi infrastructure for its internal operations. Furthermore, the telecom and IT industry is characterized by rapid technological advancements and evolving customer needs. WaaS allows companies in this sector to quickly adapt to changing demands and market trends.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The region exhibits clear market dominance due to several factors, including technological advancements, widespread adoption of cloud computing, and a robust digital infrastructure. The region has a highly developed IT industry, with a large number of enterprises and businesses embracing digital transformation. This has led to a strong demand for reliable and scalable WiFi solutions, which WaaS effectively addresses. Furthermore, the prevalence of cloud computing in North America has significantly contributed to the dominance of the market. The region has a mature cloud services ecosystem, with many businesses shifting their IT infrastructure to the cloud. Additionally, North America benefits from a robust digital infrastructure, including widespread high-speed internet connectivity. This infrastructure provides a solid foundation for the implementation and utilization of WiFi services. It enables businesses and consumers to access and utilize WiFi networks seamlessly, fostering increased demand for WiFi as a service solution.
Companies operating in the market are primarily focused on providing comprehensive solutions for designing, deploying, and managing WiFi networks for businesses and organizations. These companies offer a range of services and technologies to deliver reliable and scalable WiFi connectivity. WaaS providers conduct thorough assessments and site surveys to understand the specific requirements and network needs of their clients. They leverage their expertise to design customized WiFi solutions that optimize coverage, performance, and security. Moreover, the companies handle the installation and configuration of WiFi infrastructure, including access point placement, network configuration, and integration with existing IT systems. They also ensure that the WiFi network is set up correctly and efficiently to provide seamless connectivity. Additionally, WaaS companies offer advanced features and services such as guest network management, application prioritization, quality of service controls, and analytics and reporting.
Arista Networks Inc.
Cisco Systems Inc.
CommScope Inc.
Extreme Networks
Fortinet Inc.
Fujitsu Limited
Hewlett Packard Enterprise Development LP
Huawei Technologies Co. Ltd.
Juniper Networks Inc.
Riverbed Technology Inc.
Rogers Communications Inc.
Singtel
Telstra Corporation Limited
Viasat Inc.