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市場調査レポート
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1636396
旅行宿泊施設の市場規模・シェア・動向・予測:タイプ別、価格帯別、予約モード別、用途別、地域別、2025-2033年Travel Accommodation Market Size, Share, Trends and Forecast by Type, Price Point, Mode of Booking, Application, and Region, 2025-2033 |
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旅行宿泊施設の市場規模・シェア・動向・予測:タイプ別、価格帯別、予約モード別、用途別、地域別、2025-2033年 |
出版日: 2025年01月10日
発行: IMARC
ページ情報: 英文 125 Pages
納期: 2~3営業日
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旅行宿泊施設の市場の世界市場規模は、2024年に8,737億米ドルとなった。今後、IMARC Groupは、2033年には2兆712億米ドルに達し、2025年から2033年のCAGRは10.07%になると予測しています。現在、欧州が市場を独占しています。欧州地域の優位性は、豊かな文化遺産、多様な目的地、整備されたインフラ、旺盛なインバウンド観光需要によってもたらされています。
旅行宿泊施設とは、個人やグループが普段の居住地を離れて旅行する際に利用する宿泊施設や住宅を指します。旅行者に快適で安全な環境を提供し、休息や活力を取り戻すなど、旅行体験全般において重要な役割を果たします。旅行者がリラックスできる安全でプライベートな空間を提供するなど、旅行宿泊施設の利点は多面的です。さらに、質の高い宿泊施設にはWi-Fi、ルームサービス、レクリエーション施設などのアメニティが備えられていることが多く、利便性と楽しさが向上します。ホテル、モーテル、バケーションレンタル、ホステル、ベッド&ブレックファストなど、旅行宿泊施設にはさまざまなタイプがあり、さまざまな好みや予算に対応しています。
世界の旅行宿泊施設の市場の動向は、中流階級の人口増加や交通網の整備による国際観光・旅行の増加傾向に影響を受けています。さらに、オンライン予約プラットフォームやモバイルアプリケーションの台頭により、旅行者は宿泊施設の検索や予約が容易になり、市場アクセシビリティが向上しています。さらに、個性的でパーソナライズされた体験に対する消費者の嗜好の変化が、ブティックホテル、ホームステイ、バケーションレンタルの需要に拍車をかけており、これが市場の成長を後押ししています。さらに、世界化や業界のイベントによる出張の拡大が、宿泊サービスへの安定した需要を促進し、市場の成長を支えています。これとは別に、環境に優しく持続可能な宿泊オプションの出現、旅行者の環境責任への関心の高まり、ソーシャルメディアの影響力が市場成長を後押ししています。
国際観光・旅行の増加傾向
世界の旅行宿泊施設の市場の動向を後押ししているのは、国際観光・旅行のトレンドの高まりです。この現象は主に、国境を越えた旅行がよりアクセスしやすく便利になった交通網の改善と相まって、世界中で拡大する中間層人口によって煽られています。可処分所得の増加に伴い、より多くの個人が多様な経験を求め、新しい目的地を探索するようになりました。このため、格安宿から高級リゾートまで、さまざまなタイプの宿泊施設に対する需要が急増しています。観光客の流入はまた、新たな宿泊施設の開発を促し、市場の成長を刺激します。その結果、宿泊施設業界は、こうした世界な旅行者の多様な嗜好やニーズに応える最前線に立つことになりました。
オンライン予約プラットフォームとモバイルアプリケーションの台頭
オンライン予約プラットフォームとモバイルアプリケーションの出現により、旅行宿泊施設の状況は大きく変化しました。これらの技術的進歩は、旅行者が宿泊施設を検索、比較、予約する方法に革命をもたらしました。旅行者は指先ひとつで、ホテルからバケーションレンタルに至るまで、幅広い宿泊施設を簡単に閲覧することができます。これらのプラットフォームが提供する利便性と透明性は、消費者に十分な情報に基づいた意思決定を促し、宿泊施設提供者間の健全な競争を促進しています。さらに、ユーザーのレビューや評価を統合することで、潜在的な宿泊客は、さまざまな宿泊施設の品質や体験に関する洞察を得ることができます。この促進要因は、予約プロセスを簡素化するだけでなく、様々な宿泊施設の知名度を高めるため、ハイテクに精通した時代における市場の成長を後押ししています。
ユニークでパーソナライズされた体験を求める消費者の嗜好の変化
消費者の嗜好の変化により、旅行宿泊施設の市場はユニークでパーソナライズされた体験へと大きくシフトしています。現代の旅行者は、個人の趣味や嗜好に合った宿泊施設を求めるようになっています。このような背景から、ブティックホテル、ホームステイ、バケーションレンタルの人気が高まり、独特の雰囲気や地元の味を楽しむことができるようになりました。伝統的なホテルに代わるこれらのホテルは、本格的で没入感のある体験に憧れる旅行者に応えています。個性的なアメニティ、郷土料理、文化的に豊かな滞在を求める需要は、宿泊施設プロバイダーに多様なサービスを提供することを余儀なくさせています。その結果、多様な嗜好に応えるだけでなく、業界全体の成長と進化にも貢献する、独創的で革新的な宿泊施設のコンセプトが登場しています。
The global travel accommodation market size was valued at USD 873.7 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 2,071.2 Billion by 2033, exhibiting a CAGR of 10.07% from 2025-2033. Europe currently dominates the market. The dominance of the European region is driven by its rich cultural heritage, diverse destinations, well-developed infrastructure, and strong inbound tourism demand.
Travel accommodation refers to the lodging or housing facilities that individuals or groups avail themselves of when traveling away from their usual place of residence. It plays a crucial role in the overall travel experience, offering a comfortable and secure environment for travelers to rest and rejuvenate. The advantages of travel accommodation is multifaceted, such as it provides a safe and private space for travelers to unwind. Additionally, quality accommodation options often come with amenities such as Wi-Fi, room service, and recreational facilities, enhancing convenience and enjoyment. There are various types of travel accommodations, including hotels, motels, vacation rentals, hostels, and bed and breakfast establishments, catering to different preferences and budget.
The global travel accommodation market is influenced by the increasing trend of international tourism and travel, driven by a growing middle-class population and improved transportation networks. Moreover, the rise of online booking platforms and mobile applications has made it easier for travelers to search for and book accommodations, enhancing market accessibility. Furthermore, evolving consumer preferences toward unique and personalized experiences have spurred the demand for boutique hotels, homestays, and vacation rentals, which, in turn, is augmenting the market growth. Additionally, the expansion of business travel due to globalization and industry events fosters a steady demand for accommodation services, thus supporting the market growth. Apart from this, the emergence of eco-friendly and sustainable lodging options, growing concern for environmental responsibility among travelers, and the influence of social media are boosting the market growth.
Increasing trend of international tourism and travel
The global travel accommodation market is propelled by the escalating trend of international tourism and travel. This phenomenon is primarily fueled by the expanding middle-class population across the globe, coupled with the improvement of transportation networks that have made cross-border travel more accessible and convenient. As disposable incomes rise, more individuals are seeking diverse experiences and exploring new destinations. This driver creates a surge in demand for various types of accommodations, from budget lodgings to luxury resorts. The influx of tourists also prompts the development of new accommodation establishments, thereby stimulating the market's growth. As a result, the accommodation industry finds itself at the forefront of catering to the diverse preferences and needs of these global travelers.
Rise of online booking platforms and mobile applications
The travel accommodation landscape has undergone a significant transformation with the advent of online booking platforms and mobile applications. These technological advancements have revolutionized the way travelers search for, compare, and book accommodations. With a vast array of options at their fingertips, travelers can effortlessly browse through a wide range of accommodations, from hotels to vacation rentals. The convenience and transparency offered by these platforms empower consumers to make informed decisions, driving healthy competition among accommodation providers. Moreover, the integration of user reviews and ratings provides potential guests with insights into the quality and experiences of different accommodations. This driver not only simplifies the booking process but also amplifies the visibility of various accommodation establishments, thus propelling the market's growth in a tech-savvy era.
Evolving consumer preferences for unique and personalized experiences
Changing consumer preferences have led to a significant shift in the travel accommodation market towards unique and personalized experiences. Modern travelers are increasingly seeking accommodations that align with their individual interests and preferences. This driver has given rise to the popularity of boutique hotels, homestays, and vacation rentals, which offer distinctive atmospheres and local flavors. These alternatives to traditional hotels cater to travelers who yearn for authentic and immersive experiences. The demand for personalized amenities, local cuisine, and culturally enriched stays has compelled accommodation providers to diversify their offerings. As a result, the market has witnessed the emergence of creative and innovative lodging concepts that not only cater to varied preferences but also contribute to the overall growth and evolution of the industry.
Hotels
Hostels
Resorts
Vacation Rentals
Others
Hotels dominate the market
The hotel segment dominates the global travel accommodation market as it offers a wide range of options catering to diverse customer preferences, from budget accommodations to luxury stays, allowing them to capture a broad spectrum of travelers. Furthermore, hotels often come equipped with comprehensive amenities such as restaurants, fitness centers, and conference facilities, making them an attractive choice for both leisure and business travelers. Their established infrastructure and service standards contribute to a sense of reliability and consistency, a crucial factor for travelers seeking a hassle-free experience. In line with this, the brand recognition and loyalty programs offered by major hotel chains foster a sense of trust and familiarity among travelers, encouraging repeat business. Additionally, hotels benefit from their strategic locations in key tourist destinations and business hubs, enhancing accessibility and convenience for guests. The extensive marketing and distribution networks of hotel chains further amplify their visibility and reach in the market. Furthermore, the digitization of the hotel booking process through online platforms and mobile apps has significantly eased the reservation process, boosting hotel bookings. The established regulatory framework and industry standards in the hospitality sector also play a role in enhancing the credibility and safety perception of hotels.
Economy
Mid-Range
Luxury
Mid-range dominates the market
The mid-range segment leads the global travel accommodation market by effectively balancing affordability and quality, thereby attracting a wide range of travelers including families, business professionals, and solo adventurers. This segment benefits from technological advancements like online booking platforms and mobile apps, which enhance accessibility and boost its popularity. Evolving consumer preferences for personalized experiences also play a significant role; the mid-range accommodations can offer an array of amenities like well-appointed rooms, on-site dining, and recreational facilities to meet these demands. The segment's adaptability to market trends and its capability to cater to both leisure and business travelers further solidify its dominant position. Overall, by focusing on reliable comfort and quality, mid-range accommodations have successfully captured a significant market share by addressing the diverse needs of a discerning clientele.
Direct Booking
Online Travel Agency
Others
Direct booking dominates the market
The direct booking segment holds a dominant position in the travel accommodation market, offering travelers greater control and customization over their reservations. By engaging directly with accommodation providers, guests can personalize their stay, negotiate terms, and avail themselves of specific amenities, leading to a tailored experience. Additionally, direct bookings often come with financial advantages such as exclusive deals and discounts, thereby sidestepping third-party fees and appealing to budget-conscious travelers. The trust factor is another significant aspect; direct bookings enable transparent and reliable communication between guests and providers, fostering trust and enhancing the overall experience. Loyalty programs offering room upgrades, special deals, and point accumulation further incentivize this booking method. The emergence of user-friendly websites and mobile applications has also contributed to the popularity of direct bookings by providing an easy and convenient interface for travelers to explore, compare, and finalize their accommodations.
Leisure
Professional
Others
Leisure dominates the market
The leisure segment dominates the global travel accommodation market on account of the increasing disposable incomes and expanding middle-class population across various regions, which, in turn, have fueled a rise in leisure travel. Additionally, evolving consumer preferences for personalized and memorable experiences have shifted the focus towards the leisure segment. Accommodations that offer distinct atmospheres, local culture, and recreational facilities align with the desires of leisure travelers, driving their preference for such options over traditional lodging. Furthermore, the rise of online booking platforms and digital marketing has made it easier for leisure travelers to discover and access a wide range of accommodations, thereby increasing the visibility and accessibility of leisure-oriented properties. This ease of booking aligns with the spontaneous nature of leisure travel, contributing to the segment's dominance.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Europe exhibits a clear dominance, accounting for the largest travel accommodation market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.
Europe's leadership in the global travel accommodation market is underpinned by a confluence of factors including its rich cultural heritage, diverse landscapes, and historic landmarks, which attract a steady flow of international and domestic tourists. The continent's robust transportation infrastructure, featuring efficient rail systems and extensive flight connections, enhances its accessibility, further boosting its appeal. Accommodation options in Europe are diverse, ranging from luxury hotels to cozy bed and breakfasts, catering to various budgets and tastes. This wide array of choices ensures that Europe accommodates a broad spectrum of travelers. Additionally, Europe's focus on sustainability and eco-friendly accommodations aligns well with the increasing global demand for responsible travel. The region also benefits from a stable, year-round influx of tourists attracted to its historical and iconic sites, reducing seasonality in demand. Collaborative marketing efforts by governments and tourism boards further amplify Europe's competitive advantage, solidifying its dominant position in the global travel accommodation market.
The competitive landscape of the global travel accommodation market is characterized by a dynamic interplay of diverse players vying for market share. Key factors influencing competition include the range and quality of accommodations, pricing strategies, customer service, and innovative offerings. Established hotel chains, boutique hotels, vacation rental platforms, and online travel agencies (OTAs) are prominent contenders within this landscape. These players focus on differentiation through unique experiences, convenient booking processes, loyalty programs, and personalized services.
Additionally, technological integration, such as user-friendly mobile apps and online platforms, enhances their competitive edge by streamlining customer interactions and providing real-time information. The competitive landscape is also shaped by regional dynamics, as players adapt their strategies to cater to specific preferences and demands in different markets. As the market continues to evolve, staying attuned to consumer trends, sustainability initiatives, and emerging technologies remains essential for companies aiming to thrive in this fiercely competitive environment.
A&O Hotels and Hostels GmbH
Accor S.A.
Airbnb Inc.
Hilton Worldwide Inc.
Hyatt Hotels Corporation
Marriott International Inc.
OYO Rooms
Radisson Hotel Group
Red Lion Hotels Corporation (Sonesta International Hotels Corporation)
Wyndham Destinations
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.