デフォルト表紙
市場調査レポート
商品コード
1561641

電動ヘアブラシ市場レポート:製品タイプ、性別、流通チャネル、最終用途、地域別、2024年~2032年

Electric Hair Brush Market Report by Product Type (Flat, Round), Gender (Female, Male), Distribution Channel (Supermarkets and Hypermarkets, Beauty Stores, Online Stores, and Others), End Use (Household, Commercial), and Region 2024-2032


出版日
発行
IMARC
ページ情報
英文 140 Pages
納期
2~3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=143.57円
電動ヘアブラシ市場レポート:製品タイプ、性別、流通チャネル、最終用途、地域別、2024年~2032年
出版日: 2024年09月10日
発行: IMARC
ページ情報: 英文 140 Pages
納期: 2~3営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

電動ヘアブラシ市場の世界市場規模は2023年に2億8,650万米ドルに達しました。今後、IMARC Groupは、市場は2032年までに4億2,250万米ドルに達し、2024年から2032年の間に4.3%の成長率(CAGR)を示すと予測しています。技術の進歩、ヘアケアに対する意識の高まり、消費者の可処分所得水準の上昇が、主に市場成長の原動力となっています。

電動ヘアブラシ市場分析:

  • 主な市場促進要因:特にミレニアル世代の間で、ツヤのあるストレートヘアの需要が高まっています。これは、身だしなみに関する意識の高まりや、Facebook、Instagram、YouTube、Pinterestなどのソーシャルメディアにおけるファッションキャンペーンの増加が、電動ヘアブラシ市場の成長を後押ししています。
  • 主な市場動向:サロンやその他のヘアケア空間における電動ヘアブラシの利用が増加していることは、市場の明るい見通しを生み出す重要な要因の1つです。また、不健康な食生活や老年人口の増加により、髪のパサつき、くせ毛、抜け毛の発生が増加しており、効率的なヘアスタイリングツールのニーズが高まっています。
  • 競合情勢:市場の著名企業には、Apalus Inc.、Dafni、Drybar LLC(Helen of Troy Limited)、Glamfields、Koninklijke Philips N.V.、L'Oreal S.A.、パナソニック株式会社、Revlon Inc.、Spectrum Brands Inc.、The Conair Group Ltd.、Vega Industries Pvt. Limitedなどがあります。
  • 地理的動向:北米の電動ヘアブラシ市場は比較的成熟しており、利便性と革新的なヘアケアソリューションに対する消費者の需要によって着実な成長を遂げています。さらに、欧州市場では、電動ヘアブラシの機能性とデザインの美しさの両方が重視されており、国や文化の違いによる消費者の嗜好の多様性を反映しています。都市化の進展、可処分所得の増加、身だしなみトレンドに対する意識の高まりが、アジア太平洋地域の製品需要を牽引しています。
  • 課題と機会:高い競合、技術の進歩、規制遵守が市場の成長を妨げています。しかし、特に新興市場におけるパーソナルグルーミングとヘアケアに対する消費者の意識の高まりは、市場拡大の機会をもたらしています。

電動ヘアブラシ市場傾向:

美容意識の高まり

美容意識の高まりは、電動ヘアブラシ市場の成長を後押しする重要な 促進要因です。消費者は便利で効率的なヘアケア製品を求めるようになっています。例えば、IMARCによると、世界のヘアケア市場規模は2023年に869億米国ドルに達しました。今後、IMARCグループは、2032年までに市場は1,245億米ドルに達し、2024年から2032年にかけて4%の成長率(CAGR)を示すと予測しています。電動ヘアブラシは、日常のスタイリングやメンテナンスに素早く簡単なソリューションを提供し、ヘアケアに要する時間を短縮します。さらに、女性の間で髪をスタイリングするための普及率が高まっていることが、電動ブラシの需要を促進しています。例えば、米国におけるヘアケア習慣に関するNPDの分析によると、女性の3分の1が週に1回以下の頻度でヘアスタイリングを行っています。これに加えて、サロンのような髪型を提供するヘアスタイリングツールの使用率が高まっていることも、電動ヘアブラシの採用をエスカレートさせています。これに加えて、若い層は身だしなみを整えることを優先し、ライフスタイルや美的嗜好に合った電動ヘアブラシなどの新しい美容技術をいち早く採用しています。例えば、Retail Brewが2022年5月に発表した記事によると、Z世代の44%近くがヘアスタイリングツールを購入しています。これが電動ヘアブラシ市場のシェアにさらに貢献しています。

サロン数の増加

サロン数の増加が電動ヘアブラシ市場の成長を大きく促進しています。例えば、Professional Beauty Associationが提供した2020年のレポートによると、米国における非雇用者やサロンビジネスの数は、過去10年間で36%増加し、売上は63%増加しました。また、Trafftが発表した記事によると、ヘアカットとスタイリングは米国で美容室が行う最も人気のあるサービスです。2019年には、総収入のおよそ55.2%に貢献しています。さらに、ヘアカットとスタイリングへの浸透が進んでいるため、プロ仕様のヘアツールの需要が高まっています。例えば、米国国勢調査データとシモンズ全国消費者調査(NHCS)に基づいてStatistaが算出したデータによると、2020年には約5,902万人の米国人が4回以上のヘアカットを受けています。このほか、サロン業界の競合が電動ヘアブラシ・メーカーの技術革新を後押ししています。彼らは、デタングリング・オプションやより良い熱分布など、サロン・プロフェッショナルの特定のニーズを満たす製品を作ろうと努力しています。例えば、2022年11月、プロ用ヘアスタイリスト製品のメーカーであるオリビア・ガーデンは、OGブラシLUXEコレクションとセラミック+イオンLUXEコレクションという2つの新しいLUXEブラシ・コレクションを発表しました。OG Brush LUXEシリーズは、温かみのあるメタリックな色調の環境に優しいブラシの新しい限定品です。このコレクションは100%リサイクル可能なプラスチックで構成され、3種類のデタングリング・オプションから選べる4種類のメタリック・カラーのブラシと、どんなスタイルも完成させるスタイリング・ブラシが含まれています。これらの要因が、業界の成長をさらに後押ししています。

技術の進歩

技術の進歩は、電動ヘアブラシ市場の需要を拡大させる重要な要因の一つです。イオン技術を搭載した電動ヘアブラシは、マイナスイオンを放出し、静電気や縮れを中和することで、より滑らかでツヤのある髪に仕上げることができます。また、この技術は水分子を早く分解することで、乾燥時間を短縮します。例えば、2024年4月、ヘア・ツール・メーカーのウェービトークは、イオン・ヘア・ストレート・ブラシを発売しました。このユニークな2-in-1ブラシは、コームとフラットアイロンの機能を兼ね備えており、家庭でのヘアスタイルに革命をもたらし、サロン品質の仕上がりを簡単に実現します。このブラシにはマイナスイオンスイッチがあり、絶妙なブルーのマイナスイオン表示が髪の繊維に深く浸透し、パーマやカラーリングによるダメージを修復し、静電気を抑え、髪全体の健康を改善します。これとは別に、最近の電動ヘアブラシには複数の熱設定があり、髪質やスタイリングのニーズに応じて温度をカスタマイズできます。これにより、熱によるダメージを最小限に抑え、最適な結果を得ることができます。例えば、2023年4月、シャークはSpeedStyleと呼ばれる新しいヘアスタイリング製品を発売しました。シャークSpeedStyleは、ディフューザー、縮れやハネを最小限に抑えるフィニッシャー、クイックスムースブラシ、インスタントタッチアップブラシ、ターボコンセントレーター、ワイドトゥースコームを備えたスタンドアローンヘアドライヤーです。熱と風を3段階に調節でき、最適なスタイルに仕上げることができます。これらの要素が、電動ヘアブラシの需要をさらに高めています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界の電動ヘアブラシ市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳:製品タイプ別

  • フラット
    • 市場動向
    • 市場予測
  • ラウンド
    • 市場動向
    • 市場予測

第7章 市場内訳:性別別

  • 女性
    • 市場動向
    • 市場予測
  • 男性
    • 市場動向
    • 市場予測

第8章 市場内訳:流通チャネル別

  • スーパーマーケットとハイパーマーケット
    • 市場動向
    • 市場予測
  • 美容店
    • 市場動向
    • 市場予測
  • オンラインストア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第9章 市場内訳:最終用途別

  • 家庭用
    • 市場動向
    • 市場予測
  • 商業用
    • 市場動向
    • 市場予測

第10章 市場内訳:地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場動向
    • 市場内訳:国別
    • 市場予測

第11章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第14章 価格分析

第15章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Apalus Inc
    • Dafni
    • Drybar LLC(Helen of Troy Limited)
    • Glamfields
    • Koninklijke Philips N.V.
    • L'Oreal S.A.
    • Panasonic Corporation
    • Revlon Inc.
    • Spectrum Brands Inc.
    • The Conair Group Ltd.
    • Vega Industries Pvt. Limited
図表

List of Figures

  • Figure 1: Global: Electric Hair Brush Market: Major Drivers and Challenges
  • Figure 2: Global: Electric Hair Brush Market: Sales Value (in Million US$), 2018-2023
  • Figure 3: Global: Electric Hair Brush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 4: Global: Electric Hair Brush Market: Breakup by Product Type (in %), 2023
  • Figure 5: Global: Electric Hair Brush Market: Breakup by Gender (in %), 2023
  • Figure 6: Global: Electric Hair Brush Market: Breakup by Distribution Channel (in %), 2023
  • Figure 7: Global: Electric Hair Brush Market: Breakup by End Use (in %), 2023
  • Figure 8: Global: Electric Hair Brush Market: Breakup by Region (in %), 2023
  • Figure 9: Global: Electric Hair Brush (Flat) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Electric Hair Brush (Flat) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Electric Hair Brush (Round) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Electric Hair Brush (Round) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Electric Hair Brush (Female) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Electric Hair Brush (Female) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Electric Hair Brush (Male) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Electric Hair Brush (Male) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Electric Hair Brush (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Electric Hair Brush (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Electric Hair Brush (Beauty Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Electric Hair Brush (Beauty Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Electric Hair Brush (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Electric Hair Brush (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Electric Hair Brush (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Electric Hair Brush (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Electric Hair Brush (Household) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Electric Hair Brush (Household) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Electric Hair Brush (Commercial) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Electric Hair Brush (Commercial) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: North America: Electric Hair Brush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: North America: Electric Hair Brush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: United States: Electric Hair Brush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: United States: Electric Hair Brush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Canada: Electric Hair Brush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Canada: Electric Hair Brush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Asia-Pacific: Electric Hair Brush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Asia-Pacific: Electric Hair Brush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: China: Electric Hair Brush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: China: Electric Hair Brush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Japan: Electric Hair Brush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Japan: Electric Hair Brush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: India: Electric Hair Brush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: India: Electric Hair Brush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: South Korea: Electric Hair Brush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: South Korea: Electric Hair Brush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: Australia: Electric Hair Brush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: Australia: Electric Hair Brush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: Indonesia: Electric Hair Brush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: Indonesia: Electric Hair Brush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Others: Electric Hair Brush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Others: Electric Hair Brush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Europe: Electric Hair Brush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Europe: Electric Hair Brush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Germany: Electric Hair Brush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Germany: Electric Hair Brush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: France: Electric Hair Brush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: France: Electric Hair Brush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: United Kingdom: Electric Hair Brush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: United Kingdom: Electric Hair Brush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: Italy: Electric Hair Brush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: Italy: Electric Hair Brush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Spain: Electric Hair Brush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Spain: Electric Hair Brush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Russia: Electric Hair Brush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Russia: Electric Hair Brush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Others: Electric Hair Brush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Others: Electric Hair Brush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Latin America: Electric Hair Brush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Latin America: Electric Hair Brush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Brazil: Electric Hair Brush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Brazil: Electric Hair Brush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Mexico: Electric Hair Brush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: Mexico: Electric Hair Brush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Others: Electric Hair Brush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: Others: Electric Hair Brush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Middle East and Africa: Electric Hair Brush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Middle East and Africa: Electric Hair Brush Market: Breakup by Country (in %), 2023
  • Figure 77: Middle East and Africa: Electric Hair Brush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 78: Global: Electric Hair Brush Industry: SWOT Analysis
  • Figure 79: Global: Electric Hair Brush Industry: Value Chain Analysis
  • Figure 80: Global: Electric Hair Brush Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Electric Hair Brush Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Electric Hair Brush Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
  • Table 3: Global: Electric Hair Brush Market Forecast: Breakup by Gender (in Million US$), 2024-2032
  • Table 4: Global: Electric Hair Brush Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 5: Global: Electric Hair Brush Market Forecast: Breakup by End Use (in Million US$), 2024-2032
  • Table 6: Global: Electric Hair Brush Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Electric Hair Brush Market: Competitive Structure
  • Table 8: Global: Electric Hair Brush Market: Key Players
目次
Product Code: SR112024A4600

The global electric hair brush market size reached US$ 286.5 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 422.5 Million by 2032, exhibiting a growth rate (CAGR) of 4.3% during 2024-2032. Technological advancements, the increasing awareness of hair care, and the rising disposable income levels of the consumers are primarily driving the market growth.

Electric Hair Brush Market Analysis:

  • Major Market Drivers: A rise in the demand for shiny and straightened hair, especially among the millennial population, which can be accredited to increasing awareness about personal grooming and the growing number of fashion campaigns on social media forums, such as Facebook, Instagram, YouTube, and Pinterest, is driving the electric hair brush market growth.
  • Key Market Trends: The rising utilization of electric hair brushes in salons and other hair care spaces represents one of the key factors creating a positive outlook for the market. Moreover, unhealthy dietary habits and the increasing geriatric population are resulting in the growing occurrence of dryness, frizzy hair, and hair loss, thereby elevating the need for efficient hair styling tools.
  • Competitive Landscape: Some of the prominent companies in the market include Apalus Inc, Dafni, Drybar LLC (Helen of Troy Limited), Glamfields, Koninklijke Philips N.V., L'Oreal S.A., Panasonic Corporation, Revlon Inc., Spectrum Brands Inc., The Conair Group Ltd., and Vega Industries Pvt. Limited, among many others.
  • Geographical Trends: The North American market for electric hair brushes is relatively mature, with steady growth driven by consumer demand for convenience and innovative hair care solutions. Moreover, the European market emphasizes both functionality and design aesthetics in electric hair brushes, reflecting a diverse range of consumer preferences across different countries and cultures. The increasing urbanization, rising disposable incomes, and growing awareness of personal grooming trends are driving the product demand for the Asia Pacific region.
  • Challenges and Opportunities: High competition, technological advancements, and regulatory compliances are hampering market growth. However, the increasing consumer awareness about personal grooming and hair care, especially in emerging markets, presents opportunities for market expansion.

Electric Hair Brush Market Trends:

Rising Beauty Consciousness

The rising beauty consciousness is indeed a significant driver fueling the growth of the electric hair brush market. Consumers are increasingly seeking hair care products that offer convenience and efficiency. For instance, according to IMARC, the global hair care market size reached US$ 86.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 124.5 Billion by 2032, exhibiting a growth rate (CAGR) of 4% during 2024-2032. Electric hair brushes provide quick and easy solutions for everyday styling and maintenance, reducing the time required for hair care routines. Moreover, rising penetration among women to style their hair is driving the demand for electric brushes. For instance, according to an NPD analysis of hair care habits in the United States, one-third of women style their hair once a week or less. In addition to this, the growing usage of hair styling tools as they offer salon-like hair is also escalating the adoption of electric hair brushes. Besides this, younger demographics prioritize personal grooming and are early adopters of new beauty technologies, including electric hair brushes that align with their lifestyle and aesthetic preferences. For instance, according to an article published by Retail Brew in May 2022, nearly 44% of Gen Z purchase hairstyling tools. This is further contributing to the electric hair brush market share.

Increasing Number of Salons

The increasing number of salons is significantly driving the growth of the electric hair brush market. For instance, according to a 2020 report provided by the Professional Beauty Association, the number of non-employer and salon businesses in the United States climbed by 36% over the previous decade, while sales increased by 63%. Also, according to an article published by Trafft, haircutting and styling is the most popular service performed by beauty salons in the United States. In 2019, they contributed roughly 55.2% of total income. Moreover, the growing penetration towards hair cutting and styling is proliferating the demand for professional hair tools. For instance, according to the data calculated by Statista based on the U.S. Census data and the Simmons National Consumer Survey (NHCS), around 59.02 million Americans received four or more haircuts in 2020. Besides this, the competitive nature of the salon industry drives innovation among manufacturers of electric hair brushes. They strive to create products that meet the specific needs of salon professionals, such as detangling options or better heat distribution. For instance, in November 2022, Olivia Garden, a manufacturer of professional hairstylist products, unveiled two new LUXE brush collections: the OG Brush LUXE Collection and the Ceramic + Ion LUXE Collection. The OG Brush LUXE range is a new, limited-edition range of eco-friendly brushes available in warm metallic tones. The collection is composed of 100% recyclable plastic and includes four metallic-colored brushes in three detangling options, as well as a styling brush to complete any style. These factors are further driving the industry's growth.

Technological Advancements

Technological advancements are one of the key factors escalating the demand for electric hair brush market growth. Electric hair brushes equipped with ionic technology emit negative ions that help to neutralize static and frizz, resulting in smoother and shinier hair. This technology also reduces drying time by breaking down water molecules faster. For instance, in April 2024, Wavytalk, a manufacturer of hair tools, launched the Ionic Hair Straightening Brush. This unique 2-in-1 brush combines the functionality of a comb and a flat iron, revolutionizing at-home hair style and providing salon-quality results effortlessly. The brush has a negative ion switch and an exquisite blue negative ion indication that deeply penetrates the hair strands to repair damage from perming and coloring, reduce static electricity, and improve overall hair health. Apart from this, modern electric hair brushes come with multiple heat settings, allowing users to customize the temperature based on their hair type and styling needs. This helps minimize heat damage and ensures optimal results. For instance, in April 2023, Shark launched a new hair styling product called the SpeedStyle. The Shark SpeedStyle is a standalone hair dryer that includes a diffuser, a finisher to minimize frizz and flyaways, a quick-smooth brush, an instant touchup brush, a turbo concentrator, and a wide-tooth comb. It has three heat and air settings to get the optimum look. These factors are further escalating the demand for electric hair brushes.

Global Electric Hair Brush Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global electric hair brush market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product type, gender, distribution channel, and end use.

Breakup by Product Type:

  • Flat
  • Round

The electric hair brush market report has provided a detailed breakup and analysis of the market based on the product type. This includes flat and round.

Flat electric brushes are designed primarily for straightening hair. They typically feature heated plates or bristles that glide through the hair, smoothing it out and reducing frizz. They are effective for achieving sleek, straight styles quickly and efficiently. While round electric brushes are designed primarily for styling and adding volume to hair. They typically have a barrel-shaped head with heated bristles or plates that can rotate or vibrate.

Breakup by Gender:

  • Female
  • Male

The report has provided a detailed breakup and analysis of the market based on the gender. This includes female and male.

Women's electric hair brushes often emphasize versatility, catering to various hair lengths and textures. They may include features suitable for straightening, curling, or adding volume, appealing to diverse styling needs. While men's electric hair brushes often focus on simplicity and ease of use. They may be designed for quick grooming, with features like rapid heating times and straightforward controls.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Beauty Stores
  • Online Stores
  • Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, beauty stores, online stores, and others.

According to the electric hair brush market segmental analysis, supermarkets and hypermarkets offer convenience by integrating electric hair brushes into their personal care aisles. Consumers can easily add them to their grocery shopping lists or browse while shopping for other household items. While beauty stores provide a specialized shopping experience with knowledgeable staff who can offer advice on selecting the right electric hair brush based on hair type, styling preferences, and desired outcomes. Moreover, online stores provide convenience with 24/7 access to a wide selection of electric hair brushes. Consumers can compare prices, read reviews, and make purchases from the comfort of their homes.

Breakup by End Use:

  • Household
  • Commercial

The report has provided a detailed breakup and analysis of the market based on the end use. This includes household and commercial.

According to the electric hair brush industry analysis, electric hair brushes for household use cater primarily to individuals and families seeking convenient and effective solutions for daily hair care and styling. Moreover, household electric brushes often emphasize versatility, offering features for both straightening and styling (such as curling or adding volume), appealing to diverse styling preferences within the household. While commercial demand primarily comes from salons, spas, and beauty professionals who require high-performance electric hair brushes for professional use. These brushes are designed for durability and heavy use, with features like high-quality materials (such as ceramic or titanium), faster heating times, and enhanced functionality for various hair types and styles.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

North America represents a significant market for electric hair brushes, characterized by a mature and competitive landscape. The market is driven by a high level of consumer awareness regarding personal grooming and technological advancements. Moreover, the European market is characterized by diverse consumer preferences influenced by cultural and economic factors across different countries. Western Europe tends to favor premium products with advanced features, while Eastern Europe may prioritize affordability and practicality. Apart from this, Asia-Pacific is experiencing robust growth driven by rising disposable incomes, urbanization, and increasing awareness of personal grooming among a growing middle class. Countries like China, Japan, South Korea, and India are the key markets.

Competitive Landscape:

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major market companies have also been provided. Some of the key players in the market include:

  • Apalus Inc
  • Dafni
  • Drybar LLC (Helen of Troy Limited)
  • Glamfields
  • Koninklijke Philips N.V.
  • L'Oreal S.A.
  • Panasonic Corporation
  • Revlon Inc.
  • Spectrum Brands Inc.
  • The Conair Group Ltd.
  • Vega Industries Pvt. Limited

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Electric Hair Brush Market Recent Developments:

  • June 2024: T3 launched the Aire 360 multi-styler, an all-in-one styling tool, which is similar to Dyson.
  • April 2024: Wavytalk, a manufacturer of hair tools, launched the Ionic Hair Straightening Brush. This unique 2-in-1 brush combines the functionality of a comb and a flat iron, revolutionizing at-home hair style and providing salon quality.
  • January 2024: ANSWR, a Cult haircare brand unveiled its new hot brush. The brush delivers salon-quality blowout from home.

Key Questions Answered in This Report:

  • How has the global electric hair brush market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global electric hair brush market?
  • What are the key regional markets?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the gender?
  • What is the breakup of the market based on the distribution channel?
  • What is the breakup of the market based on the end use?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global electric hair brush market and who are the key players?
  • What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Electric Hair Brush Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Flat
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Round
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Gender

  • 7.1 Female
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Male
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Beauty Stores
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Online Stores
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Others
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by End Use

  • 9.1 Household
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Commercial
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Apalus Inc
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 Dafni
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Drybar LLC (Helen of Troy Limited)
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
    • 15.3.4 Glamfields
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Koninklijke Philips N.V.
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 L'Oreal S.A.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 Panasonic Corporation
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 Revlon Inc.
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
      • 15.3.8.4 SWOT Analysis
    • 15.3.9 Spectrum Brands Inc.
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 The Conair Group Ltd.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Vega Industries Pvt. Limited
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio