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市場調査レポート
商品コード
1561641
電動ヘアブラシ市場レポート:製品タイプ、性別、流通チャネル、最終用途、地域別、2024年~2032年Electric Hair Brush Market Report by Product Type (Flat, Round), Gender (Female, Male), Distribution Channel (Supermarkets and Hypermarkets, Beauty Stores, Online Stores, and Others), End Use (Household, Commercial), and Region 2024-2032 |
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カスタマイズ可能
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電動ヘアブラシ市場レポート:製品タイプ、性別、流通チャネル、最終用途、地域別、2024年~2032年 |
出版日: 2024年09月10日
発行: IMARC
ページ情報: 英文 140 Pages
納期: 2~3営業日
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電動ヘアブラシ市場の世界市場規模は2023年に2億8,650万米ドルに達しました。今後、IMARC Groupは、市場は2032年までに4億2,250万米ドルに達し、2024年から2032年の間に4.3%の成長率(CAGR)を示すと予測しています。技術の進歩、ヘアケアに対する意識の高まり、消費者の可処分所得水準の上昇が、主に市場成長の原動力となっています。
美容意識の高まり
美容意識の高まりは、電動ヘアブラシ市場の成長を後押しする重要な 促進要因です。消費者は便利で効率的なヘアケア製品を求めるようになっています。例えば、IMARCによると、世界のヘアケア市場規模は2023年に869億米国ドルに達しました。今後、IMARCグループは、2032年までに市場は1,245億米ドルに達し、2024年から2032年にかけて4%の成長率(CAGR)を示すと予測しています。電動ヘアブラシは、日常のスタイリングやメンテナンスに素早く簡単なソリューションを提供し、ヘアケアに要する時間を短縮します。さらに、女性の間で髪をスタイリングするための普及率が高まっていることが、電動ブラシの需要を促進しています。例えば、米国におけるヘアケア習慣に関するNPDの分析によると、女性の3分の1が週に1回以下の頻度でヘアスタイリングを行っています。これに加えて、サロンのような髪型を提供するヘアスタイリングツールの使用率が高まっていることも、電動ヘアブラシの採用をエスカレートさせています。これに加えて、若い層は身だしなみを整えることを優先し、ライフスタイルや美的嗜好に合った電動ヘアブラシなどの新しい美容技術をいち早く採用しています。例えば、Retail Brewが2022年5月に発表した記事によると、Z世代の44%近くがヘアスタイリングツールを購入しています。これが電動ヘアブラシ市場のシェアにさらに貢献しています。
サロン数の増加
サロン数の増加が電動ヘアブラシ市場の成長を大きく促進しています。例えば、Professional Beauty Associationが提供した2020年のレポートによると、米国における非雇用者やサロンビジネスの数は、過去10年間で36%増加し、売上は63%増加しました。また、Trafftが発表した記事によると、ヘアカットとスタイリングは米国で美容室が行う最も人気のあるサービスです。2019年には、総収入のおよそ55.2%に貢献しています。さらに、ヘアカットとスタイリングへの浸透が進んでいるため、プロ仕様のヘアツールの需要が高まっています。例えば、米国国勢調査データとシモンズ全国消費者調査(NHCS)に基づいてStatistaが算出したデータによると、2020年には約5,902万人の米国人が4回以上のヘアカットを受けています。このほか、サロン業界の競合が電動ヘアブラシ・メーカーの技術革新を後押ししています。彼らは、デタングリング・オプションやより良い熱分布など、サロン・プロフェッショナルの特定のニーズを満たす製品を作ろうと努力しています。例えば、2022年11月、プロ用ヘアスタイリスト製品のメーカーであるオリビア・ガーデンは、OGブラシLUXEコレクションとセラミック+イオンLUXEコレクションという2つの新しいLUXEブラシ・コレクションを発表しました。OG Brush LUXEシリーズは、温かみのあるメタリックな色調の環境に優しいブラシの新しい限定品です。このコレクションは100%リサイクル可能なプラスチックで構成され、3種類のデタングリング・オプションから選べる4種類のメタリック・カラーのブラシと、どんなスタイルも完成させるスタイリング・ブラシが含まれています。これらの要因が、業界の成長をさらに後押ししています。
技術の進歩
技術の進歩は、電動ヘアブラシ市場の需要を拡大させる重要な要因の一つです。イオン技術を搭載した電動ヘアブラシは、マイナスイオンを放出し、静電気や縮れを中和することで、より滑らかでツヤのある髪に仕上げることができます。また、この技術は水分子を早く分解することで、乾燥時間を短縮します。例えば、2024年4月、ヘア・ツール・メーカーのウェービトークは、イオン・ヘア・ストレート・ブラシを発売しました。このユニークな2-in-1ブラシは、コームとフラットアイロンの機能を兼ね備えており、家庭でのヘアスタイルに革命をもたらし、サロン品質の仕上がりを簡単に実現します。このブラシにはマイナスイオンスイッチがあり、絶妙なブルーのマイナスイオン表示が髪の繊維に深く浸透し、パーマやカラーリングによるダメージを修復し、静電気を抑え、髪全体の健康を改善します。これとは別に、最近の電動ヘアブラシには複数の熱設定があり、髪質やスタイリングのニーズに応じて温度をカスタマイズできます。これにより、熱によるダメージを最小限に抑え、最適な結果を得ることができます。例えば、2023年4月、シャークはSpeedStyleと呼ばれる新しいヘアスタイリング製品を発売しました。シャークSpeedStyleは、ディフューザー、縮れやハネを最小限に抑えるフィニッシャー、クイックスムースブラシ、インスタントタッチアップブラシ、ターボコンセントレーター、ワイドトゥースコームを備えたスタンドアローンヘアドライヤーです。熱と風を3段階に調節でき、最適なスタイルに仕上げることができます。これらの要素が、電動ヘアブラシの需要をさらに高めています。
The global electric hair brush market size reached US$ 286.5 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 422.5 Million by 2032, exhibiting a growth rate (CAGR) of 4.3% during 2024-2032. Technological advancements, the increasing awareness of hair care, and the rising disposable income levels of the consumers are primarily driving the market growth.
Rising Beauty Consciousness
The rising beauty consciousness is indeed a significant driver fueling the growth of the electric hair brush market. Consumers are increasingly seeking hair care products that offer convenience and efficiency. For instance, according to IMARC, the global hair care market size reached US$ 86.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 124.5 Billion by 2032, exhibiting a growth rate (CAGR) of 4% during 2024-2032. Electric hair brushes provide quick and easy solutions for everyday styling and maintenance, reducing the time required for hair care routines. Moreover, rising penetration among women to style their hair is driving the demand for electric brushes. For instance, according to an NPD analysis of hair care habits in the United States, one-third of women style their hair once a week or less. In addition to this, the growing usage of hair styling tools as they offer salon-like hair is also escalating the adoption of electric hair brushes. Besides this, younger demographics prioritize personal grooming and are early adopters of new beauty technologies, including electric hair brushes that align with their lifestyle and aesthetic preferences. For instance, according to an article published by Retail Brew in May 2022, nearly 44% of Gen Z purchase hairstyling tools. This is further contributing to the electric hair brush market share.
Increasing Number of Salons
The increasing number of salons is significantly driving the growth of the electric hair brush market. For instance, according to a 2020 report provided by the Professional Beauty Association, the number of non-employer and salon businesses in the United States climbed by 36% over the previous decade, while sales increased by 63%. Also, according to an article published by Trafft, haircutting and styling is the most popular service performed by beauty salons in the United States. In 2019, they contributed roughly 55.2% of total income. Moreover, the growing penetration towards hair cutting and styling is proliferating the demand for professional hair tools. For instance, according to the data calculated by Statista based on the U.S. Census data and the Simmons National Consumer Survey (NHCS), around 59.02 million Americans received four or more haircuts in 2020. Besides this, the competitive nature of the salon industry drives innovation among manufacturers of electric hair brushes. They strive to create products that meet the specific needs of salon professionals, such as detangling options or better heat distribution. For instance, in November 2022, Olivia Garden, a manufacturer of professional hairstylist products, unveiled two new LUXE brush collections: the OG Brush LUXE Collection and the Ceramic + Ion LUXE Collection. The OG Brush LUXE range is a new, limited-edition range of eco-friendly brushes available in warm metallic tones. The collection is composed of 100% recyclable plastic and includes four metallic-colored brushes in three detangling options, as well as a styling brush to complete any style. These factors are further driving the industry's growth.
Technological Advancements
Technological advancements are one of the key factors escalating the demand for electric hair brush market growth. Electric hair brushes equipped with ionic technology emit negative ions that help to neutralize static and frizz, resulting in smoother and shinier hair. This technology also reduces drying time by breaking down water molecules faster. For instance, in April 2024, Wavytalk, a manufacturer of hair tools, launched the Ionic Hair Straightening Brush. This unique 2-in-1 brush combines the functionality of a comb and a flat iron, revolutionizing at-home hair style and providing salon-quality results effortlessly. The brush has a negative ion switch and an exquisite blue negative ion indication that deeply penetrates the hair strands to repair damage from perming and coloring, reduce static electricity, and improve overall hair health. Apart from this, modern electric hair brushes come with multiple heat settings, allowing users to customize the temperature based on their hair type and styling needs. This helps minimize heat damage and ensures optimal results. For instance, in April 2023, Shark launched a new hair styling product called the SpeedStyle. The Shark SpeedStyle is a standalone hair dryer that includes a diffuser, a finisher to minimize frizz and flyaways, a quick-smooth brush, an instant touchup brush, a turbo concentrator, and a wide-tooth comb. It has three heat and air settings to get the optimum look. These factors are further escalating the demand for electric hair brushes.
IMARC Group provides an analysis of the key trends in each segment of the global electric hair brush market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product type, gender, distribution channel, and end use.
The electric hair brush market report has provided a detailed breakup and analysis of the market based on the product type. This includes flat and round.
Flat electric brushes are designed primarily for straightening hair. They typically feature heated plates or bristles that glide through the hair, smoothing it out and reducing frizz. They are effective for achieving sleek, straight styles quickly and efficiently. While round electric brushes are designed primarily for styling and adding volume to hair. They typically have a barrel-shaped head with heated bristles or plates that can rotate or vibrate.
The report has provided a detailed breakup and analysis of the market based on the gender. This includes female and male.
Women's electric hair brushes often emphasize versatility, catering to various hair lengths and textures. They may include features suitable for straightening, curling, or adding volume, appealing to diverse styling needs. While men's electric hair brushes often focus on simplicity and ease of use. They may be designed for quick grooming, with features like rapid heating times and straightforward controls.
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, beauty stores, online stores, and others.
According to the electric hair brush market segmental analysis, supermarkets and hypermarkets offer convenience by integrating electric hair brushes into their personal care aisles. Consumers can easily add them to their grocery shopping lists or browse while shopping for other household items. While beauty stores provide a specialized shopping experience with knowledgeable staff who can offer advice on selecting the right electric hair brush based on hair type, styling preferences, and desired outcomes. Moreover, online stores provide convenience with 24/7 access to a wide selection of electric hair brushes. Consumers can compare prices, read reviews, and make purchases from the comfort of their homes.
The report has provided a detailed breakup and analysis of the market based on the end use. This includes household and commercial.
According to the electric hair brush industry analysis, electric hair brushes for household use cater primarily to individuals and families seeking convenient and effective solutions for daily hair care and styling. Moreover, household electric brushes often emphasize versatility, offering features for both straightening and styling (such as curling or adding volume), appealing to diverse styling preferences within the household. While commercial demand primarily comes from salons, spas, and beauty professionals who require high-performance electric hair brushes for professional use. These brushes are designed for durability and heavy use, with features like high-quality materials (such as ceramic or titanium), faster heating times, and enhanced functionality for various hair types and styles.
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
North America represents a significant market for electric hair brushes, characterized by a mature and competitive landscape. The market is driven by a high level of consumer awareness regarding personal grooming and technological advancements. Moreover, the European market is characterized by diverse consumer preferences influenced by cultural and economic factors across different countries. Western Europe tends to favor premium products with advanced features, while Eastern Europe may prioritize affordability and practicality. Apart from this, Asia-Pacific is experiencing robust growth driven by rising disposable incomes, urbanization, and increasing awareness of personal grooming among a growing middle class. Countries like China, Japan, South Korea, and India are the key markets.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)