市場調査レポート

商品コード

1561431

スーパーフード市場レポート：製品タイプ、用途、流通チャネル、地域別、2024年～2032年

Superfoods Market Report by Product Type, Application, Distribution Channel, and Region 2024-2032

出版日: 2024年09月10日
発行: IMARC
ページ情報: 英文 148 Pages
納期: 2～3営業日

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全表示
概要
図表
目次

概要

サンプル依頼リストに入れる

世界のスーパーフード市場の市場規模は、2023年に1,718億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて4.6%の成長率（CAGR）を示し、2032年までに2,623億米ドルに達すると予測しています。ケールチップスやキヌアパフなどのスーパーフード入りスナックに対する需要の高まり、菜食主義やベジタリアニズムの採用率の上昇、予防ヘルスケア対策に対する意識の高まりなどが、市場を推進している主な要因です。

スーパーフード市場分析：

主な市場促進要因：健康志向の高まり、ナチュラル・オーガニック製品への注目の高まり、スーパーフードの栄養面での利点に対する認知の高まりが市場促進要因となっています。特にミレニアル世代における健康的な食習慣へのシフトの高まりと、スーパーフードの主流食生活への取り込みが需要をさらに後押ししています。
主要市場動向：植物ベースの食生活の増加、多様な食品へのスーパーフードの統合の増加、倫理的に調達された有機食材への消費者の関心の高まりが、市場に影響を与える主要動向です。また、免疫力の向上や消化器系の健康増進など、特定の健康上のメリットを提供する機能性食品の増加も顕著です。
地理的動向：スーパーフード市場の成長で最大の地域を占めるのは北米です。健康意識の高まり、生活習慣病の有病率の上昇、オーガニックで栄養価の高い食品への食生活シフトの拡大が、この地域の市場成長を牽引しています。フィットネスとウェルネス文化の影響力の高まり、スーパーフードの強力なマーケティングとブランド化も重要な役割を果たしています。
課題と機会：同市場は、調達・生産コストに起因する製品価格の高騰や、健康強調表示に対する懐疑的な見方など、さまざまな課題に直面しています。しかし、健康やウェルネスに対する消費者の関心の高まりが栄養価の高い食品の需要を押し上げるなど、市場にはいくつかの機会も存在します。

スーパーフード市場傾向：

植物ベースの食生活の消費増加と環境持続可能性に関する意識

環境の持続可能性に関する個人の意識の高まりは、市場にプラスの影響を与える主な要因の1つです。畜産、森林伐採、過剰な資源消費に関する懸念の高まりは、動物由来の食品に比べて二酸化炭素排出量が少ないことから、植物由来のスーパーフードの需要を喚起しています。Good Food Instituteによると、植物性食品の売上は2021年に食品全体の売上の3倍の速さで成長しました。これがスーパーフード市場の収益をさらに押し上げています。菜食主義やベジタリアニズムの採用率の上昇が、タンパク質、オメガ3脂肪酸、鉄分などの必須栄養素を豊富に含むキヌア、チアシード、ケールなどの植物性製品の需要を促進しています。例えば、BBCによると、アメリカ黒人の約12人に1人（8％）が厳格な菜食主義者またはベジタリアンです。Ayse Deniz Kavurは、アフリカ系アメリカ人は"国内で最も急速にヴィーガン人口が増えている"と報告しています。さらに、農家や生産者は、環境への影響を最小限に抑えながらスーパーフードを栽培するために、持続可能な農法を採用するようになってきています。

予防ヘルスケアとウェルネスへの意識の高まり

予防ヘルスケアに対する意識の高まりとウェルネス志向のライフスタイルの採用も、市場成長を後押しする主な要因です。予防医療の重要性に関する大衆の意識の高まりは、免疫システムを改善し、心臓病、糖尿病、がんなどの慢性疾患のリスクを軽減するスーパーフードの需要を喚起しています。インド・ブランド・エクイティ財団（IBEF）によると、運動、ウェルネス、食品・サプリメント、早期診断、健康追跡を組み込んだ予防ヘルスケア分野のCAGRは22％と推定されています。インドのヘルスケア新興企業は、総額1億5,000万米ドル以上の投資を集めています。これがスーパーフード市場統計をさらに押し上げています。不健康な食事パターンに起因する肥満の有病率の上昇は、市場の見通しを良好なものにしています。スポーツやフィットネス活動への人々の参加が増加していることが、機能性食品の需要を牽引しています。スーパーフードを毎日の日課に取り入れることや、朝のスムージー、昼間のスナック、夕食のサラダの消費の増加が市場の成長を後押ししています。

革新的な製品開発とマーケティング戦略

ケールチップスやキヌアパフなど、スーパーフード入りスナックへの需要の高まりが市場の成長を強めています。食品メーカーや生産者は、進化する消費者の嗜好や食生活動向に対応するため、スーパーフードをベースとした新製品のイントロダクション継続的に注力しています。青汁やアサイー・スムージーを含むスーパーフード飲料の開発は、健康志向の消費者を引き付けています。例えば、2024年2月、英国を代表するトップ14のアレルゲンフリー・スナック・ブランドの一つであるクリエイティブ・ネイチャーは、ヴァージン・アトランティック航空限定で初のセイボリー製品を発売しました。プレミアムとビジネスの乗客は、シズリングBBQライトとクリスピー・シンズを購入できます。同社はすでに世界18カ国に輸出しており、今回も市場基盤を拡大する戦略のひとつです。これは、今後数年間のスーパーフード市場予測に影響を与えると予想されます。ウェルネス・インフルエンサー、栄養専門家、セレブリティは、ソーシャルメディア・プラットフォームを通じて、スーパーフードに関連したレシピ、料理のヒント、成功談を共有しており、これは良好な市場見通しを提供しています。業界をリードする企業は、栄養専門家と協力し、科学的調査を活用してスーパーフードの機能的特性を広めています。

本レポートで扱う主な質問

2023年の世界のスーパーフード市場の市場規模は？
2024-2032年の世界のスーパーフード市場の予想成長率は？
スーパーフード市場の世界市場を牽引する主要因は何か
世界のスーパーフード市場に対するCOVID-19の影響は？
世界のスーパーフード市場の製品タイプ別内訳は？
世界のスーパーフード市場の用途別内訳は？
世界のスーパーフード市場の流通チャネル別内訳は？
世界のスーパーフード市場における主要地域はどこか
スーパーフード市場の世界における主要プレイヤー／企業は？

スーパーマーケットとハイパーマーケット
- 市場動向
- 市場予測
コンビニエンスストア
- 市場動向
- 市場予測
専門店
- 市場動向
- 市場予測
独立系小規模食料品店
- 市場動向
- 市場予測
オンライン販売
- 市場動向
- 市場予測
その他
- 市場動向
- 市場予測

第9章市場内訳：地域別

北米
- 米国
- カナダ
アジア太平洋地域
- 中国
- 日本
- インド
- 韓国
- オーストラリア
- インドネシア
- その他
欧州
- ドイツ
- フランス
- 英国
- イタリア
- スペイン
- ロシア
- その他
ラテンアメリカ
- ブラジル
- メキシコ
- その他
中東・アフリカ
- トルコ
- サウジアラビア
- その他

第10章 SWOT分析

概要
強み
弱み
機会
脅威

第11章バリューチェーン分析

概要
原材料調達
製造
マーケティング
流通
小売/輸出
最終用途

第12章ポーターのファイブフォース分析

概要
買い手の交渉力
供給企業の交渉力
競合の程度
新規参入業者の脅威
代替品の脅威

第13章価格分析

主要価格指標
価格構造
マージン分析

第14章競合情勢

市場構造
主要企業
主要企業のプロファイル
- Archer-Daniels-Midland Company
- Creative Nature Ltd.
- Del Monte Pacific Limited
- Healthy Truth
- Nature's Superfoods LLP
- Navitas LLC
- Nutrisure Limited（Supernutrients）
- Rhythm Superfoods LLC
- Suncore Foods Inc
- Sunfood Corporation
- Superlife Co. Pte. Ltd

図表

List of Figures

Figure 1: Global: Superfoods Market: Major Drivers and Challenges
Figure 2: Global: Superfoods Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Superfoods Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 4: Global: Superfoods Market: Breakup by Product Type (in %), 2023
Figure 5: Global: Superfoods Market: Breakup by Application (in %), 2023
Figure 6: Global: Superfoods Market: Breakup by Distribution Channel (in %), 2023
Figure 7: Global: Superfoods Market: Breakup by Region (in %), 2023
Figure 8: Global: Superfoods (Fruits) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 9: Global: Superfoods (Fruits) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 10: Global: Superfoods (Vegetables) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 11: Global: Superfoods (Vegetables) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 12: Global: Superfoods (Grains & Seeds) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 13: Global: Superfoods (Grains & Seeds) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 14: Global: Superfoods (Herbs & Roots) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 15: Global: Superfoods (Herbs & Roots) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 16: Global: Superfoods (Meat) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 17: Global: Superfoods (Meat) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 18: Global: Superfoods (Other Product Types) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 19: Global: Superfoods (Other Product Types) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 20: Global: Superfoods (Bakery and Confectionery) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 21: Global: Superfoods (Bakery and Confectionery) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 22: Global: Superfoods (Beverages) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 23: Global: Superfoods (Beverages) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 24: Global: Superfoods (Supplements) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 25: Global: Superfoods (Supplements) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 26: Global: Superfoods (Convenience/Ready-to-Eat Foods) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 27: Global: Superfoods (Convenience/Ready-to-Eat Foods) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 28: Global: Superfoods (Other Applications) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 29: Global: Superfoods (Other Applications) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 30: Global: Superfoods (Supermarkets and Hypermarkets) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 31: Global: Superfoods (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 32: Global: Superfoods (Convenience Stores) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 33: Global: Superfoods (Convenience Stores) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 34: Global: Superfoods (Specialty Stores) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 35: Global: Superfoods (Specialty Stores) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 36: Global: Superfoods (Independent Small Grocery Stores) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 37: Global: Superfoods (Independent Small Grocery Stores) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 38: Global: Superfoods (Online Sales) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 39: Global: Superfoods (Online Sales) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 40: Global: Superfoods (Other Distribution Channels) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 41: Global: Superfoods (Other Distribution Channels) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 42: North America: Superfoods Market: Sales Value (in Billion US$), 2018 & 2023
Figure 43: North America: Superfoods Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 44: United States: Superfoods Market: Sales Value (in Billion US$), 2018 & 2023
Figure 45: United States: Superfoods Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 46: Canada: Superfoods Market: Sales Value (in Billion US$), 2018 & 2023
Figure 47: Canada: Superfoods Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 48: Asia Pacific: Superfoods Market: Sales Value (in Billion US$), 2018 & 2023
Figure 49: Asia Pacific: Superfoods Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 50: China: Superfoods Market: Sales Value (in Billion US$), 2018 & 2023
Figure 51: China: Superfoods Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 52: Japan: Superfoods Market: Sales Value (in Billion US$), 2018 & 2023
Figure 53: Japan: Superfoods Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 54: India: Superfoods Market: Sales Value (in Billion US$), 2018 & 2023
Figure 55: India: Superfoods Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 56: South Korea: Superfoods Market: Sales Value (in Billion US$), 2018 & 2023
Figure 57: South Korea: Superfoods Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 58: Australia: Superfoods Market: Sales Value (in Billion US$), 2018 & 2023
Figure 59: Australia: Superfoods Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 60: Indonesia: Superfoods Market: Sales Value (in Billion US$), 2018 & 2023
Figure 61: Indonesia: Superfoods Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 62: Others: Superfoods Market: Sales Value (in Billion US$), 2018 & 2023
Figure 63: Others: Superfoods Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 64: Europe: Superfoods Market: Sales Value (in Billion US$), 2018 & 2023
Figure 65: Europe: Superfoods Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 66: Germany: Superfoods Market: Sales Value (in Billion US$), 2018 & 2023
Figure 67: Germany: Superfoods Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 68: France: Superfoods Market: Sales Value (in Billion US$), 2018 & 2023
Figure 69: France: Superfoods Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 70: United Kingdom: Superfoods Market: Sales Value (in Billion US$), 2018 & 2023
Figure 71: United Kingdom: Superfoods Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 72: Italy: Superfoods Market: Sales Value (in Billion US$), 2018 & 2023
Figure 73: Italy: Superfoods Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 74: Spain: Superfoods Market: Sales Value (in Billion US$), 2018 & 2023
Figure 75: Spain: Superfoods Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 76: Russia: Superfoods Market: Sales Value (in Billion US$), 2018 & 2023
Figure 77: Russia: Superfoods Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 78: Others: Superfoods Market: Sales Value (in Billion US$), 2018 & 2023
Figure 79: Others: Superfoods Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 80: Latin America: Superfoods Market: Sales Value (in Billion US$), 2018 & 2023
Figure 81: Latin America: Superfoods Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 82: Brazil: Superfoods Market: Sales Value (in Billion US$), 2018 & 2023
Figure 83: Brazil: Superfoods Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 84: Mexico: Superfoods Market: Sales Value (in Billion US$), 2018 & 2023
Figure 85: Mexico: Superfoods Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 86: Others: Superfoods Market: Sales Value (in Billion US$), 2018 & 2023
Figure 87: Others: Superfoods Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 88: Middle East and Africa: Superfoods Market: Sales Value (in Billion US$), 2018 & 2023
Figure 89: Middle East and Africa: Superfoods Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 90: Turkey: Superfoods Market: Sales Value (in Billion US$), 2018 & 2023
Figure 91: Turkey: Superfoods Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 92: Saudi Arabia: Superfoods Market: Sales Value (in Billion US$), 2018 & 2023
Figure 93: Saudi Arabia: Superfoods Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 94: Others: Superfoods Market: Sales Value (in Billion US$), 2018 & 2023
Figure 95: Others: Superfoods Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 96: Global: Superfoods Industry: SWOT Analysis
Figure 97: Global: Superfoods Industry: Value Chain Analysis
Figure 98: Global: Superfoods Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Superfoods Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: Superfoods Market Forecast: Breakup by Product Type (in Billion US$), 2024-2032
Table 3: Global: Superfoods Market Forecast: Breakup by Application (in Billion US$), 2024-2032
Table 4: Global: Superfoods Market Forecast: Breakup by Distribution Channel (in Billion US$), 2024-2032
Table 5: Global: Superfoods Market Forecast: Breakup by Region (in Billion US$), 2024-2032
Table 6: Global: Superfoods Market: Competitive Structure
Table 7: Global: Superfoods Market: Key Players

Product Code: SR112024A2444

The global superfoods market size reached US$ 171.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 262.3 Billion by 2032, exhibiting a growth rate (CAGR) of 4.6% during 2024-2032. The escalating demand for superfood-infused snacks, such as kale chips and quinoa puffs, the rising adoption of veganism and vegetarianism, and the growing consciousness about preventive healthcare measures are some of the major factors propelling the market.

Superfoods Market Analysis:

Major Market Drivers: The rising health consciousness, the increasing focus on natural and organic products, and the growing awareness of the nutritional benefits of superfoods are the major drivers of the market. The rising shift towards healthier eating habits, particularly among millennials, and the incorporation of superfoods into mainstream diets further fuel demand.
Key Market Trends: The rise in plant-based diets, the increasing integration of superfoods into diverse food products, and growing consumer interest in ethically sourced, organic ingredients are the key trends influencing the market. There's also a notable rise in functional foods that offer specific health benefits like boosting immunity or improving digestive health.
Geographical Trends: North America accounts for the largest region in the superfoods market growth. The increasing health awareness, the rising prevalence of lifestyle diseases, and the growing dietary shifts toward organic and nutrient-rich foods are driving the market growth in the region. The rising influence of fitness and wellness culture, and strong marketing and branding of superfoods, also play a crucial role.
Competitive Landscape: Some of the major market players in the superfood industry include Archer-Daniels-Midland Company, Creative Nature Ltd., Del Monte Pacific Ltd., Healthy Truth, Nature's Superfoods LLP, Navitas LLC, Nutrisure Limited (Supernutrients), Rhythm Superfoods, LLC, Suncore Foods Inc, Sunfood Corporation, Superlife Co. Pte. Ltd., among many others.
Challenges and Opportunities: The market faced various challenges like high product prices, driven by the cost of sourcing and production, and skepticism over health claims, which may deter some consumers. However, the market also witnesses several opportunities such as growing consumer interest in health and wellness, which boosts the demand for nutritious foods.

Superfoods Market Trends:

Rising consumption of plant-based diets and awareness about environmental sustainability

The increasing awareness among individuals about environmental sustainability represents one of the key factors influencing the market positively. The growing concerns related to animal agriculture, deforestation, and excessive resource consumption are catalyzing the demand for plant-based superfoods due to their lower carbon footprint compared to animal-derived foods. According to the Good Food Institute, the sales of plant-based foods grew three times faster than overall food sales in 2021. This is further fueling the superfoods market revenue. The rising adoption of veganism and vegetarianism is driving the demand for plant-based products like quinoa, chia seeds, and kale which are enriched with essential nutrients, such as protein, omega-3 fatty acids, and iron. For instance, about 1 in 12 black Americans (8%) are strict vegans or vegetarians, according to BBC. Ayse Deniz Kavur reports that African Americans "are the fastest-growing vegan population in the country." Furthermore, farmers and producers are increasingly adopting sustainable farming practices to cultivate superfoods with minimal environmental impact.

Increasing awareness about preventive healthcare and wellness

The rising awareness about preventive healthcare and the adoption of wellness-oriented lifestyles are the other major factors favoring the market growth. The rising awareness among the masses about the importance of preventive healthcare is catalyzing the demand for superfoods to improve the immune system and reduce the risk of chronic diseases like heart disease, diabetes, and cancer. According to the India Brand Equity Foundation (IBEF), the preventive healthcare sector, which incorporates exercise, wellness, foods and supplements, early diagnoses, and health tracking, is estimated at a CAGR of 22%. Healthcare start-ups in India have attracted investments totalling more than US$ 150 million. This is further boosting the superfoods market statistics. The rising prevalence of obesity due to unhealthy dietary patterns is offering a favorable market outlook. The increasing participation of people in sports and fitness activities is driving the demand for functional foods. The inclusion of superfoods into daily routines and the rising consumption of morning smoothies, midday snacks, and dinner salads is propelling the market growth.

Innovative product development and marketing strategies

The escalating demand for superfood-infused snacks, such as kale chips and quinoa puffs, is strengthening the growth of the market. Food manufacturers and producers are continuously focusing on the introduction of new superfood-based products to cater to evolving consumer preferences and dietary trends. The development of superfood beverages, including green juices and acai smoothies, is attracting health-conscious consumers. For instance, in February 2024, Creative Nature, one of the UK's leading top 14 allergen-free snack brands launched its first savory product exclusively on Virgin Atlantic. Premium and Business passengers will have the chance to purchase their Sizzling BBQ Light and Crispy Thins. The company already exports to 18 countries across the globe and this is yet another of their strategy to broader their market base. This is expected to influence the superfoods market forecast over the coming years. Wellness influencers, nutrition experts, and celebrities are sharing recipes, cooking tips, and success stories related to superfoods through social media platforms, which offer a favorable market outlook. The leading industry players are collaborating with nutrition experts and leveraging scientific research to promote the functional properties of superfoods.

Superfoods Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global superfoods market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product type, application and distribution channel.

Breakup by Product Type:

Fruits
Vegetables
Grains and Seeds
Herbs and Roots
Meat
Others

Fruits dominate the market

The report has provided a detailed breakup and analysis of the market based on the product type. This includes fruits, vegetables, grains and seeds, herbs and roots, meat, and others. According to the report, fruits represented the largest segment as they are naturally obtained from plants. Additionally, many fruits are rich in antioxidants and help in combating oxidative stress and reducing the risk of chronic diseases. Apart from this, the regular consumption of fruits helps protect cells from damage caused by free radicals. Furthermore, fruits contain natural sugars like fructose, which aids in satisfying sweet cravings. Moreover, they are enriched with dietary fiber, which promotes digestive health and aids weight management. Fiber helps regulate blood sugar levels, reduces cholesterol, and promotes satiety. In addition, they are versatile and can be incorporated into various culinary creations. They can be enjoyed fresh, added to smoothies, and used in salads, desserts, and savory dishes.

Breakup by Application:

Bakery and Confectionery
Beverages
Supplements
Convenience/Ready-to-Eat Foods
Others

Beverages hold the largest market share

A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes bakery and confectionery, beverages, supplements, convenience/ready-to-eat foods, and others. According to the report, beverages accounted for the largest market share as they are easy to consume on the go. Additionally, they contain a concentrated blend of superfood ingredients such as fruits, vegetables, seeds, and botanical extracts. Apart from this, they offer numerous health benefits, such as aiding detoxification and digestion and promoting immune health. Furthermore, the inclusion of nutritious superfood ingredients like turmeric, matcha, spirulina, and acai is attracting a wider consumer base. Moreover, the expansion of offline distribution channels, such as supermarkets, hypermarkets, convenience stores, and specialty stores is influencing the market positively. Besides this, the rising prevalence of obesity is catalyzing the demand for beverages prepared with healthy ingredients and natural sweeteners like fruits.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Independent Small Grocery Stores
Online Sales
Others

Supermarkets and hypermarkets account for the largest market share

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, specialty stores, independent small grocery stores, online sales, and others. According to the report, supermarkets and hypermarkets hold the majority of the market share due to their extensive product offerings. Shoppers can find fresh produce, packaged superfood products, dietary supplements, and even superfood-infused snacks and beverages all under one roof. Apart from this, they offer competitive pricing due to their large-scale operations and purchasing power, which makes superfoods more affordable and accessible to a wider consumer base. In addition, these stores maintain rigorous quality control standards and source products from reputable suppliers. Furthermore, many supermarkets and hypermarkets provide educational resources, like informative signage, nutritional labels, or even in-store dietitians that offer guidance on incorporating superfoods into daily routines. Besides this, they provide discounts and exciting deals on special occasions that encourage consumers to purchase superfoods.

Breakup by Region:

North America
- United States
- Canada
Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa
- Turkey
- Saudi Arabia
- Others

North America exhibits a clear dominance, accounting for the largest superfoods market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa (Turkey, Saudi Arabia, and others). According to the report, North America accounted for the largest market share as the region has a vast and diverse agricultural landscape, which allows for the cultivation of various superfoods, including cranberries and chia seeds. Additionally, the presence of several supermarkets, hypermarkets, health food stores, and online retailers in the region makes it convenient for consumers to purchase products infused with superfood ingredients. Apart from this, individuals in North American countries are proactive about their health and are inclined towards foods that offer nutritional benefits. Moreover, the high disposable income of individuals in the region allows them to spend on premium functional products prepared with superfoods. Furthermore, North America has a robust research community focused on nutrition and health.

Competitive Landscape:

Companies are continuously expanding their product portfolios to offer a wider range of superfood-based options. This includes introducing new superfood ingredients, creating innovative superfood-infused products, and exploring different culinary applications. Additionally, many companies are emphasizing sustainability in their supply chains to reduce environmental impact and support ethical farming practices. Apart from this, they are investing in health and wellness programs to educate consumers about the nutritional benefits of their products. They are collaborating with nutrition experts, dietitians, and health professionals to expand their market reach. Furthermore, various leading companies are expanding their online presence and embracing e-commerce platforms to reach a wider audience.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Archer-Daniels-Midland Company
Creative Nature Ltd.
Del Monte Pacific Ltd.
Healthy Truth
Nature's Superfoods LLP
Navitas LLC
Nutrisure Limited (Supernutrients)
Rhythm Superfoods, LLC
Suncore Foods Inc
Sunfood Corporation
Superlife Co. Pte. Ltd.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Recent Developments:

In March 2023, Archer-Daniels-Midland Company announced the launch of the Knwble Grwn brand to provide consumers with wholesome, plant-based food ingredients that are sustainably sourced.
In March 2022, Navitas LLC, the organic superfood pioneer, announced the rollout of Superfoods with Purpose, a credo that underscores the ongoing commitment of the company to create a healthier world through regenerative organic farming and plant-based lifestyles.
In March 2022, Nutiva, a pioneer of organic plant-based culinary foods, and Coconut Secret, a leading brand of Coconut Aminos unveiled innovative new culinary products at Natural Products Expo West.

Key Questions Answered in This Report

1. What was the size of the global superfoods market in 2023?
2. What is the expected growth rate of the global superfoods market during 2024-2032?
3. What are the key factors driving the global superfoods market?
4. What has been the impact of COVID-19 on the global superfoods market?
5. What is the breakup of the global superfoods market based on the product type?
6. What is the breakup of the global superfoods market based on the application?
7. What is the breakup of the global superfoods market based on the distribution channel?
8. What are the key regions in the global superfoods market?
9. Who are the key players/companies in the global superfoods market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Superfoods Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Product Type

6.1 Fruits
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Vegetables
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
6.3 Grains & Seeds
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
6.4 Herbs & Roots
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
6.5 Meat
- 6.5.1 Market Trends
- 6.5.2 Market Forecast
6.6 Others
- 6.6.1 Market Trends
- 6.6.2 Market Forecast

7 Market Breakup by Application

7.1 Bakery and Confectionery
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Beverages
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
7.3 Supplements
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
7.4 Convenience/Ready-to-Eat Foods
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
7.5 Others
- 7.5.1 Market Trends
- 7.5.2 Market Forecast

8 Market Breakup by Distribution Channel

8.1 Supermarkets and Hypermarkets
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Convenience Stores
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
8.3 Specialty Stores
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
8.4 Independent Small Grocery Stores
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
8.5 Online Sales
- 8.5.1 Market Trends
- 8.5.2 Market Forecast
8.6 Others
- 8.6.1 Market Trends
- 8.6.2 Market Forecast

9 Market Breakup by Region

9.1 North America
- 9.1.1 United States
  - 9.1.1.1 Market Trends
  - 9.1.1.2 Market Forecast
- 9.1.2 Canada
  - 9.1.2.1 Market Trends
  - 9.1.2.2 Market Forecast
9.2 Asia Pacific
- 9.2.1 China
  - 9.2.1.1 Market Trends
  - 9.2.1.2 Market Forecast
- 9.2.2 Japan
  - 9.2.2.1 Market Trends
  - 9.2.2.2 Market Forecast
- 9.2.3 India
  - 9.2.3.1 Market Trends
  - 9.2.3.2 Market Forecast
- 9.2.4 South Korea
  - 9.2.4.1 Market Trends
  - 9.2.4.2 Market Forecast
- 9.2.5 Australia
  - 9.2.5.1 Market Trends
  - 9.2.5.2 Market Forecast
- 9.2.6 Indonesia
  - 9.2.6.1 Market Trends
  - 9.2.6.2 Market Forecast
- 9.2.7 Others
  - 9.2.7.1 Market Trends
  - 9.2.7.2 Market Forecast
9.3 Europe
- 9.3.1 Germany
  - 9.3.1.1 Market Trends
  - 9.3.1.2 Market Forecast
- 9.3.2 France
  - 9.3.2.1 Market Trends
  - 9.3.2.2 Market Forecast
- 9.3.3 United Kingdom
  - 9.3.3.1 Market Trends
  - 9.3.3.2 Market Forecast
- 9.3.4 Italy
  - 9.3.4.1 Market Trends
  - 9.3.4.2 Market Forecast
- 9.3.5 Spain
  - 9.3.5.1 Market Trends
  - 9.3.5.2 Market Forecast
- 9.3.6 Russia
  - 9.3.6.1 Market Trends
  - 9.3.6.2 Market Forecast
- 9.3.7 Others
  - 9.3.7.1 Market Trends
  - 9.3.7.2 Market Forecast
9.4 Latin America
- 9.4.1 Brazil
  - 9.4.1.1 Market Trends
  - 9.4.1.2 Market Forecast
- 9.4.2 Mexico
  - 9.4.2.1 Market Trends
  - 9.4.2.2 Market Forecast
- 9.4.3 Others
  - 9.4.3.1 Market Trends
  - 9.4.3.2 Market Forecast
9.5 Middle East and Africa
- 9.5.1 Turkey
  - 9.5.1.1 Market Trends
  - 9.5.1.2 Market Forecast
- 9.5.2 Saudi Arabia
  - 9.5.2.1 Market Trends
  - 9.5.2.2 Market Forecast
- 9.5.3 Others
  - 9.5.3.1 Market Trends
  - 9.5.3.2 Market Forecast

10 SWOT Analysis

10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats

11 Value Chain Analysis

11.1 Overview
11.2 Raw Material Procurement
11.3 Manufacturing
11.4 Marketing
11.5 Distribution
11.6 Retail/Export
11.7 End Use

12 Porters Five Forces Analysis

12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes

13 Price Analysis

13.1 Key Price Indicators
13.2 Price Structure
13.3 Margin Analysis

14 Competitive Landscape

14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
- 14.3.1 Archer-Daniels-Midland Company
  - 14.3.1.1 Company Overview
  - 14.3.1.2 Product Portfolio
  - 14.3.1.3 Financials
  - 14.3.1.4 SWOT Analysis
- 14.3.2 Creative Nature Ltd.
  - 14.3.2.1 Company Overview
  - 14.3.2.2 Product Portfolio
- 14.3.3 Del Monte Pacific Limited
  - 14.3.3.1 Company Overview
  - 14.3.3.2 Product Portfolio
  - 14.3.3.3 Financial
- 14.3.4 Healthy Truth
  - 14.3.4.1 Company Overview
  - 14.3.4.2 Product Portfolio
- 14.3.5 Nature's Superfoods LLP
  - 14.3.5.1 Company Overview
  - 14.3.5.2 Product Portfolio
- 14.3.6 Navitas LLC
  - 14.3.6.1 Company Overview
  - 14.3.6.2 Product Portfolio
- 14.3.7 Nutrisure Limited (Supernutrients)
  - 14.3.7.1 Company Overview
  - 14.3.7.2 Product Portfolio
- 14.3.8 Rhythm Superfoods LLC
  - 14.3.8.1 Company Overview
  - 14.3.8.2 Product Portfolio
- 14.3.9 Suncore Foods Inc
  - 14.3.9.1 Company Overview
  - 14.3.9.2 Product Portfolio
- 14.3.10 Sunfood Corporation
  - 14.3.10.1 Company Overview
  - 14.3.10.2 Product Portfolio
- 14.3.11 Superlife Co. Pte. Ltd
  - 14.3.11.1 Company Overview
  - 14.3.11.2 Product Portfolio

スーパーフード市場レポート：製品タイプ、用途、流通チャネル、地域別、2024年～2032年

Superfoods Market Report by Product Type, Application, Distribution Channel, and Region 2024-2032

スーパーフード市場分析：

スーパーフード市場傾向：

本レポートで扱う主な質問

目次

第1章 序文

第2章 調査範囲と調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界のスーパーフード市場

第6章 市場内訳：製品タイプ別

第7章 市場内訳：用途別

第8章 市場内訳：流通チャネル別

第9章 市場内訳：地域別