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市場調査レポート
商品コード
1560937
セルフサービスBI市場レポート:コンポーネント、展開モデル、用途、業界別、地域別、2024年~2032年Self-Service BI Market Report by Component, Deployment Model, Application, Industry Vertical, and Region 2024-2032 |
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セルフサービスBI市場レポート:コンポーネント、展開モデル、用途、業界別、地域別、2024年~2032年 |
出版日: 2024年09月10日
発行: IMARC
ページ情報: 英文 139 Pages
納期: 2~3営業日
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セルフサービスBIの世界市場規模は2023年に90億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけての成長率(CAGR)は13.1%を示し、2032年までに市場は280億米ドルに達すると予測しています。インターネットの普及に伴い、構造化データおよび非構造化データが増加していることが、市場を強化している主な要因の1つです。
拡張アナリティクスの利用増加
インサイト生成、データ準備、可視化を自動化するための機械学習とAIの採用が増加していることが、大きな成長促進要因として作用しています。さらに、これらのテクノロジーにより、ユーザーは深い技術的スキルがなくても、実用的な洞察やパターンを容易に発見できるようになります。例えば、2024年1月、ビジネスインテリジェンスを変革する新興企業TextQLは、既存のビジネスインテリジェンスや文書作成ツールと統合するAIソリューションを開発するため、米国で約410万米ドルの資金を獲得しました。セルフサービスBI市場の分析レポートによると、拡張された分析ツールは、自動化された推奨と物語による説明を提供することで、複雑な分析を簡素化します。
データ民主化のニーズの高まり
組織内の幅広いユーザーがデータにアクセスできるようにする「データの民主化」が重視されるようになり、市場が拡大しています。また、あらゆる階層の従業員がデータにアクセスし、独自に分析できるようになります。例えば、コフォージは2024年3月、シームレスなカスタマー・エクスペリエンスを実現するAIベースの自律型セルフサービス・ソリューション「Coforge Orion」を発表しました。さらに、アウトバウンドコールとインバウンドコールの両方を自動化することで、問い合わせに対するインテリジェントな回答を提供し、顧客に積極的に働きかけ、必要なアクションを自律的に取ることを可能にします。これがセルフサービスBI市場の予測レポートを強化しています。
組み込み型BIへの注目の高まり
ユーザーが日常的に使用しているツールの中でアナリティクスにアクセスできるため、組み込み型BIの統合が広がっており、市場全体を活性化しています。これにより、洞察はユーザーの通常の活動の文脈ですぐに利用できるようになり、生産性が向上します。例えば2024年6月、MicroStrategyはAIを活用した洞察を従業員のワークフローに組み込むことを可能にする新しいジェネレーティブAI機能を発表しました。これにより、データ主導の意思決定が従業員のルーチンワークの一部として自然に行えるようになります。
The global self-service BI market size reached US$ 9.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 28.0 Billion by 2032, exhibiting a growth rate (CAGR) of 13.1% during 2024-2032. The rising number of structured and unstructured data, owing to the increasing penetration of the internet, is one of the key factors bolstering the market.
Rising Use of Augmented Analytics
The increasing adoption of machine learning and AI to automate insight generation, data preparation, and visualization is acting as a significant growth-inducing factor. Additionally, these technologies make it easier for users to discover actionable insights and patterns without deep technical skills. For example, in January 2024, TextQL, a startup set to transform business intelligence, garnered approximately US $4.1 Million in funding to develop AI solutions that integrate with existing business intelligence and documentation tools. As per the self-service BI market analysis report, augmented analytics tools simplify complex analysis by providing automated recommendations and narrative explanations.
Increasing Need for Data Democratization
The rising emphasis on data democratization, which involves making data accessible to a broader range of users within an organization, is augmenting the market. Additionally, it helps employees at all levels access and analyze data independently. For example, in March 2024, Coforge launched a Gen AI-based autonomous self-service solution called Coforge Orion that orchestrates a seamless customer experience. In addition, it automates both outbound and inbound calls, thereby allowing it to provide intelligent responses to inquiries, proactively engage customers, and autonomously take necessary actions. This is bolstering the self-service BI market forecast report.
Growing Focus on Embedded BI
The widespread integration of embedded BI, as it allows users to access analytics within the tools they use daily, is catalyzing the overall market. This ensures that insights are readily available in the context of users' regular activities and enhances productivity. For instance, in June 2024, MicroStrategy introduced new generative AI capabilities that enable customers to embed AI-powered insights within employee workflows. It makes data-driven decision-making a natural part of their routine.
IMARC Group provides an analysis of the key trends in each segment of the market, along with the self-service BI market forecast at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on the component, deployment model, application, and industry vertical.
Software currently exhibits a clear dominance in the market
The report has provided a detailed breakup and analysis of the market based on the component. This includes software and services. According to the report, software represented the largest market segmentation.
Self-service BI software has revolutionized how businesses approach data analysis by making powerful analytics tools accessible to users without deep technical expertise. Power BI by Microsoft integrates seamlessly with other Microsoft products and offers robust data visualization capabilities, making it a popular choice for organizations looking to leverage their existing software ecosystem.
Currently, on-premises holds the largest self-service BI market demand
The report has provided a detailed breakup and analysis of the market based on the deployment model. This includes on-premises and cloud-based. According to the report, on-premises represented the largest market segmentation.
Self-service BI on-premises solutions offer organizations the flexibility and control to manage their data analytics infrastructure within their environment. QlikView is a powerful on-premises BI tool that enables users to create guided analytics applications and dashboards, giving them the ability to explore their data deeply within the confines of their secure network.
Fraud and security management accounted for the majority of the self-service BI market share
The report has provided a detailed breakup and analysis of the market based on the application. This includes sales and marketing, customer engagement and analysis, fraud and security management, risk and compliance management, predictive asset maintenance, supply chain management and procurement, and others. According to the report, fraud and security management represented the largest market segmentation.
Self-service BI on-premises solutions offer organizations the flexibility and control to manage their data analytics infrastructure within their environment. For instance, IBM Cognos Analytics provides comprehensive data analysis and reports features that help security teams uncover anomalies and suspicious patterns in large datasets.
BFSI accounted for the majority of the self-service BI market outlook
The report has provided a detailed breakup and analysis of the market based on the industry vertical. This includes BFSI, retail and e-commerce, telecom and IT, government and defense, healthcare, manufacturing, media and entertainment, transportation and logistics, energy and utilities, and others. According to the report, BFSI represented the largest market segmentation.
Self-service BI tools are transforming the BFSI industry by providing comprehensive data analysis capabilities that drive better decision-making and enhance customer experiences. Tableau is widely used in the BFSI sector for its ability to create detailed, interactive dashboards that help financial analysts and bankers visualize complex data trends and improve portfolio management. As per the self-service BI market outlook report, the rising requirement for tracking financial performance is stimulating the segment's growth.
North America currently dominates the market
The self-service BI market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The rising demand for data-driven decision-making across industries is catalyzing the regional market. Furthermore, the U.S. and Canada are mainly responsible for this growth and development in North America. The U.S. economy boasts of a highly developed and technologically or scientifically advanced services area, which accounts for nearly 80% of its output.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)