ラガー市場レポート：製品別、流通チャネル別、地域別、2024～2032年

世界のラガー市場規模は2023年に3,497億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに4,322億米ドルに達し、2024～2032年の間に2.3%の成長率（CAGR）を示すと予測しています。eコマースやオンライン小売チャネルの大幅な拡大、ソーシャルメディアの影響力の増大、ビール観光や醸造所体験の人気の高まりなどが、市場成長の主要要因となっています。

ラガー市場分析

市場の成長と規模：プレミアムアルコール飲料に対する世界の需要の高まりを背景に、世界市場は着実な成長を遂げています。

主要市場促進要因：社交の場の増加傾向、多様なフレーバーと高品質の原料を求める消費者にアピールするクラフトラガーの人気上昇などが挙げられます。

技術の進歩：醸造技術、パッケージング、ロジスティクスの革新により、ラガービールの品質と賞味期限が向上しています。醸造設備におけるモノのインターネット（IoT）統合や市場分析のための人工知能（AI）などの技術的進歩は、業務効率と製品の一貫性に関する新たな基準を設定しつつあります。

主要市場動向：健康とウェルネスに対する消費者の関心の高まりにより、低アルコールやアルコールフリーのラガーへのシフトが顕著になっています。ビール会社は、味に妥協することなく、より健康的なライフスタイルを求める幅広い層に対応することを目指しているため、この動向は製品開拓とマーケティング戦略を形成しています。

地理的動向：都市化の進展とビール消費に好意的な文化的シフトにより、欧州が市場を独占しています。しかし北米は、製品のイノベーションと飲料のプレミアム化に注目が集まっていることから、急成長市場として浮上しています。

競合情勢：市場は、世界大手と地ビールメーカーが混在する激しい競争が特徴です。各社は、M&A（合併・買収）、製品ポートフォリオの拡大、ブランド認知度と消費者ロイヤルティ向上のためのマーケティング戦略への投資を活発化させています。

課題と機会：課題には、アルコール広告や消費に関する政府の厳しい規制、高い競合、消費者の嗜好の変化などがあります。しかし、オーガニックやグルテンフリーのラガーの採用など、ビールメーカーが製品を革新し差別化する機会は、こうした課題を克服すると予測されます。

ラガー市場傾向/促進要因

eコマースとオンライン小売チャネルの著しい拡大

eコマースとオンライン小売チャネルの大幅な拡大により、ラガー市場の売上は増加しています。加えて、デジタル化の進展、インターネット接続性の向上、可処分所得の増加により、消費者は製品にアクセスして購入できるようになり、市場成長に寄与しています。これとともに、オンライン・プラットフォームは、消費者が地理的な制約を超えて、多数の地域や醸造所から、より広範なブランドを探索するための便利なハブとして台頭してきており、これが市場の成長を増大させています。さらに、eコマースによって提供される容易なアクセスは、地元市場ではなかなか入手できないユニークで希少な商品の発見を容易にするため、有利なラガー市場展望を提供しています。これに加えて、玄関先までの配達という利便性により、酒屋に実際に足を運ぶ必要がなくなり、購入プロセスがより合理的かつ効率的になるため、製品の普及率が加速します。さらに、オンラインレビュー、評価、説明への容易なアクセスは、消費者が十分な情報を得た上で意思決定する力を与え、嗜好に合った製品を選ぶ自信を高め、市場成長にプラスの推進力を与えています。

ソーシャルメディアの影響力の増大

ソーシャルメディア・プラットフォームの影響力の高まりは、市場における消費者の行動と意思決定を形成しています。加えて、ソーシャルメディアは、ビールメーカーが消費者と直接関わり、製品の最新情報を共有し、ブランドロイヤルティを構築できるようにすることで、ビールメーカーと消費者との関わり方を変革しており、市場成長に貢献しています。さらに、インスタグラム、ツイッター、フェイスブックといった複数のプラットフォームの影響力の高まりは、ビール愛好家が体験、レビュー、推奨を共有するハブとなっており、これも成長を促す大きな要因となっています。これと並行して、いくつかのビール会社はこれらのプラットフォームを利用して製品を紹介し、舞台裏のコンテンツを共有し、さらには仮想試飲イベントを開催し、製品の普及率を加速させています。これに加えて、ユーザー生成コンテンツはブランドの知名度と信頼性を高め、消費者は仲間からの推薦を信頼するため、市場成長を後押ししています。さらに、インフルエンサーやビールブロガーは、新製品を多くの聴衆に紹介し、関心と好奇心の波及効果を生み出しています。

ビール観光と醸造所体験の人気の高まり

没入型体験を求める消費者の間で、ビール観光や醸造所体験の人気が高まっていることが、市場の成長に寄与しています。加えて、多数の醸造所へのアクセスが容易なため、数種類の製品に直接触れることができ、市場の成長を後押ししています。さらに、ビール・ツーリズムは、愛好家に醸造過程を直接確認し、醸造者と交流し、クラフトに関する洞察を得る機会を提供し、もう一つの大きな成長誘発要因となっています。これに加え、ビール醸造所のツアー、テイスティング、イベントは、消費者の商品への関心と理解を深める思い出に残る体験を生み出し、市場成長を促進します。これに加えて、ビール醸造所はしばしば、その醸造所でしか手に入らない限定リリースや限定ラガーを作り、ビールツーリズムの魅力を高め、消費者を旅行や様々なビール醸造所の探索に誘い、ユニークな製品提供にアクセスさせ、市場成長にプラスの推進力を与えています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のラガー市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：製品別

• 標準
• 高価格

第7章 市場内訳：流通チャネル別

• オントレード
• スーパーマーケットとハイパーマーケット
• 専門小売業者
• コンビニエンスストア
• その他

第8章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第9章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第10章 バリューチェーン分析

第11章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第12章 価格分析

第13章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Anheuser-Busch Companies LLC
  • Asahi Breweries Ltd.
  • Carlsberg Breweries A/S
  • China Resources Beer（Holdings）Company Limited
  • Diageo Plc
  • Heineken N.V.
  • Kirin Brewery Company Limited
  • Molson Coors Beverage Company
  • Tsingtao Brewery Company Limited
  • United Breweries Holdings Limited

List of Figures

• Figure 1: Global: Lager Market: Major Drivers and Challenges
• Figure 2: Global: Lager Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Lager Market: Breakup by Product (in %), 2023
• Figure 4: Global: Lager Market: Breakup by Distribution Channel (in %), 2023
• Figure 5: Global: Lager Market: Breakup by Region (in %), 2023
• Figure 6: Global: Lager Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 7: Global: Lager (Standard) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 8: Global: Lager (Standard) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 9: Global: Lager (Premium) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 10: Global: Lager (Premium) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 11: Global: Lager (On-Trade) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 12: Global: Lager (On-Trade) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 13: Global: Lager (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 14: Global: Lager (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 15: Global: Lager (Specialist Retailers) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 16: Global: Lager (Specialist Retailers) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 17: Global: Lager (Convenience Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 18: Global: Lager (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 19: Global: Lager (Others) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 20: Global: Lager (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 21: North America: Lager Market: Sales Value (in Million US$), 2018 & 2023
• Figure 22: North America: Lager Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 23: United States: Lager Market: Sales Value (in Million US$), 2018 & 2023
• Figure 24: United States: Lager Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 25: Canada: Lager Market: Sales Value (in Million US$), 2018 & 2023
• Figure 26: Canada: Lager Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 27: Asia Pacific: Lager Market: Sales Value (in Million US$), 2018 & 2023
• Figure 28: Asia Pacific: Lager Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 29: China: Lager Market: Sales Value (in Million US$), 2018 & 2023
• Figure 30: China: Lager Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 31: Japan: Lager Market: Sales Value (in Million US$), 2018 & 2023
• Figure 32: Japan: Lager Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 33: India: Lager Market: Sales Value (in Million US$), 2018 & 2023
• Figure 34: India: Lager Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 35: South Korea: Lager Market: Sales Value (in Million US$), 2018 & 2023
• Figure 36: South Korea: Lager Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 37: Australia: Lager Market: Sales Value (in Million US$), 2018 & 2023
• Figure 38: Australia: Lager Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 39: Indonesia: Lager Market: Sales Value (in Million US$), 2018 & 2023
• Figure 40: Indonesia: Lager Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 41: Others: Lager Market: Sales Value (in Million US$), 2018 & 2023
• Figure 42: Others: Lager Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 43: Europe: Lager Market: Sales Value (in Million US$), 2018 & 2023
• Figure 44: Europe: Lager Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 45: Germany: Lager Market: Sales Value (in Million US$), 2018 & 2023
• Figure 46: Germany: Lager Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 47: France: Lager Market: Sales Value (in Million US$), 2018 & 2023
• Figure 48: France: Lager Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 49: United Kingdom: Lager Market: Sales Value (in Million US$), 2018 & 2023
• Figure 50: United Kingdom: Lager Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 51: Italy: Lager Market: Sales Value (in Million US$), 2018 & 2023
• Figure 52: Italy: Lager Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 53: Spain: Lager Market: Sales Value (in Million US$), 2018 & 2023
• Figure 54: Spain: Lager Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 55: Russia: Lager Market: Sales Value (in Million US$), 2018 & 2023
• Figure 56: Russia: Lager Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 57: Others: Lager Market: Sales Value (in Million US$), 2018 & 2023
• Figure 58: Others: Lager Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 59: Latin America: Lager Market: Sales Value (in Million US$), 2018 & 2023
• Figure 60: Latin America: Lager Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 61: Brazil: Lager Market: Sales Value (in Million US$), 2018 & 2023
• Figure 62: Brazil: Lager Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 63: Mexico: Lager Market: Sales Value (in Million US$), 2018 & 2023
• Figure 64: Mexico: Lager Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 65: Others: Lager Market: Sales Value (in Million US$), 2018 & 2023
• Figure 66: Others: Lager Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 67: Middle East and Africa: Lager Market: Sales Value (in Million US$), 2018 & 2023
• Figure 68: Middle East and Africa: Lager Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 69: Global: Lager Industry: SWOT Analysis
• Figure 70: Global: Lager Industry: Value Chain Analysis
• Figure 71: Global: Lager Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Lager Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Lager Market Forecast: Breakup by Product (in Million US$), 2024-2032
• Table 3: Global: Lager Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 4: Global: Lager Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 5: Global: Lager Market: Competitive Structure
• Table 6: Global: Lager Market: Key Players

The global lager market size reached US$ 349.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 432.2 Billion by 2032, exhibiting a growth rate (CAGR) of 2.3% during 2024-2032. The significant expansion in the e-commerce and online retail channels, the increasing social media influence, and the growing popularity of beer tourism and brewery experiences are some of the major factors contributing to the market growth.

Lager Market Analysis:

Market Growth and Size: The global market is experiencing steady growth, on account of the rising global demand for premium alcoholic beverages.

Major Market Drivers: Key factors include the growing trend of social gatherings and the rising popularity of craft lagers, which appeal to consumers seeking diverse flavors and high-quality ingredients.

Technological Advancements: Innovations in brewing technology, packaging, and logistics are enhancing the quality and shelf life of lager beers. Technological advancements, such as internet of things (IoT) integration in brewing equipment and artificial intelligence (AI) for market analysis are setting new standards for operational efficiency and product consistency.

Key Market Trends: There is a noticeable shift towards low-alcohol and alcohol-free lagers, driven by the growing consumer focus on health and wellness. This trend is shaping product development and marketing strategies, as breweries aim to cater to a broader demographic seeking healthier lifestyle choices without compromising on taste.

Geographical Trends: Europe dominates the market, driven by the increasing urbanization and cultural shifts that favor beer consumption. However, North America is emerging as a fast-growing market on account of the rising focus on product innovation and premiumization of beverages.

Competitive Landscape: The market is characterized by intense competition with a mix of global giants and local breweries. Companies are increasingly engaging in mergers and acquisitions (M&As), expanding their product portfolio, and investing in marketing strategies to enhance brand visibility and consumer loyalty.

Challenges and Opportunities: Challenges include stringent government regulations regarding alcohol advertising and consumption, along with high competition and changing consumer preferences. Nonetheless, opportunities for brewers to innovate and differentiate their products, such as through the introduction of organic or gluten-free lagers, are projected to overcome these challenges.

Lager Market Trends/Drivers:

The significant expansion in the e-commerce and online retail channels

The lager market revenue is rising with the significant expansion of e-commerce and online retail channels. In addition, growing digitization, increasing internet connectivity, and rising disposable income, allow consumers to access and purchase products, thus contributing to the market growth. Along with this, online platforms are emerging as convenient hubs for consumers to explore an extensive larger brand from numerous regions and breweries, transcending geographical limitations, which is augmenting the market growth. Moreover, the easy accessibility provided by e-commerce facilitates the discovery of unique and rare products that are not readily available in local markets, thus offering a favorable lager market outlook. Besides this, the convenience of doorstep delivery eliminates the need for physical visits to liquor stores, making the buying process more streamlined and efficient, thus accelerating the product adoption rate. Furthermore, the easy accessibility to online reviews, ratings, and descriptions empowers consumers to make informed decisions, enhancing their confidence in selecting product that align with their preferences, thus providing a positive thrust to the market growth.

The increasing social media influence

The rising influence of social media platforms are shaping consumer behaviors and decisions within the market. In addition, social media is transforming how breweries interact with their audience, allowing them to engage with consumers directly, share product updates, and build brand loyalty, thus contributing to the market growth. Moreover, the growing influence of several platforms such as Instagram, Twitter, and Facebook are becoming hubs for beer enthusiasts to share their experiences, reviews, and recommendations representing another major growth-inducing factor. Along with this, several breweries use these platforms to showcase their products, share behind-the-scenes content, and even host virtual tasting events, accelerating the product adoption rate. Besides this, user-generated content amplifies brand visibility and authenticity, as consumers trust recommendations from their peers, which is propelling market growth. Furthermore, influencers and beer bloggers are significantly introducing new products to several audiences, creating a ripple effect of interest and curiosity, thus creating a positive market outlook.

The growing popularity of beer tourism and brewery experiences

The growing popularity of beer tourism and brewery experiences among consumers seeking immersive experiences are contributing to the market growth. In addition, the accessibility to numerous breweries offers a direct connection to the several kinds of products, thus augmenting the market growth. Moreover, beer tourism offers enthusiasts the opportunity to witness the brewing process firsthand, interact with brewers, and gain insights into the craft representing another major growth-inducing factor. Along with this, brewery tours, tastings, and events create memorable experiences that deepen consumer engagement and appreciation for products, thus propelling the market growth. Besides this, breweries often create exclusive releases or limited-edition lagers that are only available at the brewery which enhances the appeal of beer tourism, enticing consumers to travel and explore different breweries to access unique product offerings, thus providing a positive thrust to the market growth.

Lager Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global lager market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product and distribution channel.

Breakup by Product:

Standard

Premium

Premium represents the most popular product

The report has provided a detailed breakup and analysis of the market based on the product. This includes standard, and premium. According to the report, premium accounted for the largest lager market share.

Premium lagers are characterized by their superior ingredients, meticulous brewing processes, and often, traditional brewing techniques. These elements contribute to a refined and sophisticated flavor profile that sets them apart from standard or economy products. The emphasis on quality ingredients and craftsmanship appeals to consumers who prioritize taste and are willing to invest in a more elevated beer experience.

Moreover, the premium segment showcases innovation through several flavor profiles, including variations such as craft lagers, specialty lagers, and international premium lagers. Also, breweries often experiment with unique ingredients, such as different hops, malts, and adjuncts, to create distinct and memorable flavor profiles that cater to evolving consumer preferences, thus propelling the lager market growth.

Furthermore, the premium product category also capitalizes on branding, packaging, and marketing strategies that align with the notion of exclusivity and sophistication. They are often associated with heritage, tradition, and authenticity, further enhancing their appeal to consumers who value a well-crafted and unique beer offering.

Breakup by Distribution Channel:

On-Trade

Supermarkets and Hypermarkets

Specialist Retailers

Convenience Stores

Others

On-trade presently accounts for the largest market share

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes on-trade, supermarkets and hypermarkets, specialist retailers, convenience stores, and others. According to the report, on-trade accounted for the largest market share.

On-Trade is driven by the establishments that provide consumers with an environment where they can enjoy lagers in a social setting, often accompanied by food and entertainment. The ambiance and atmosphere of these venues are essential in enhancing the experience of consuming lagers, making it a preferred choice for social gatherings, celebrations, and casual outings. Moreover, the on-trade channel offers an avenue for consumers to explore several product types from different breweries, regions, and styles which allows patrons to indulge their curiosity and discover new favorites, contributing to the growth of the market.

Furthermore, the role of bartenders and staff within on-trade establishments with their expertise in recommending products based on consumer preferences, offering food pairings, and sharing information about different brands add value to the consumer experience and influencing purchasing decisions, thus propelling the market growth.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Europe exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.

Europe is driven by the rich brewing heritage with ingrained lagers as a cultural staple in many nations. In addition, traditional brewing methods passed down through generations, are contributing to the authenticity and diversity of products. This deep-rooted beer culture resonates with Europeans, making lagers an integral part of social gatherings, celebrations, and daily life. Moreover, the several lager types found in Europe cater to several types of tastes from the classic Czech pilsners to German helles and British pale, Europe improves a tapestry of flavors that cater to individuals ensuring products remain relevant and appeal to a broad consumer base.

Besides this, the mature and well-developed beer market is driven by the presence of established breweries, large and small that provide consumers with a plethora of options, thus accelerating the market growth. Furthermore, the robust trade networks of Europe facilitate the distribution of lagers across borders, ensuring their availability even in remote regions, thus propelling the market growth.

Competitive Landscape:

At present, key players in the market are employing strategic measures to bolster their positions and sustain competitiveness within this dynamic industry. These efforts encompass a range of approaches that enable these players to maintain their market standing. They are investing in continuous product innovation to cater to evolving consumer preferences and introducing new types, experimenting with unique ingredients, and creating limited-edition releases. Moreover, companies are maintaining consistent quality and implementing stringent quality control measures throughout the brewing process to ensure that every batch meets the expected standards. Besides this, several breweries are adopting sustainable practices to resonate with environmentally conscious consumers, implementing energy-efficient production methods, using eco-friendly packaging, and reducing water use which contribute to positive brand perception.

The lager market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Anheuser-Busch Companies LLC

Asahi Breweries Ltd.

Carlsberg Breweries A/S

China Resources Beer (Holdings) Company Limited

Diageo Plc

Heineken N.V.

Kirin Brewery Company Limited

Molson Coors Beverage Company

Tsingtao Brewery Company Limited

United Breweries Holdings Limited.

Recent Developments:

In September 2022, United Breweries Holdings Limited., launched a fresh addition to its lineup of beer offerings, introducing the Heineken Silver variant, which represents the brand's most recent entry into the emerging premium segment of the company.

In July 2021, Heineken N.V, a multinational brewing company based in the Netherlands, announced that subsequent to the Annual General Meeting of United Breweries Limited (UBL), it successfully acquired control over UBL in India.

In February 2022, Molson Coors Beverage Company introduced Madri Exceptional Lager in the superstores of the United Kingdom, aiming to establish a consumer base.

Key Questions Answered in This Report:

• How has the global lager market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global lager market?
• What is the impact of each driver, restraint, and opportunity on the global lager market?
• What are the key regional markets?
• Which countries represent the most attractive lager market?
• What is the breakup of the market based on the product?
• Which is the most attractive product in the lager market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the lager market?
• What is the competitive structure of the global lager market?
• Who are the key players/companies in the global lager market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Lager Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product

• 6.1 Standard
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Premium
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 On-Trade
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Supermarkets and Hypermarkets
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Specialist Retailers
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Convenience Stores
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by Region

• 8.1 North America
  • 8.1.1 United States
    • 8.1.1.1 Market Trends
    • 8.1.1.2 Market Forecast
  • 8.1.2 Canada
    • 8.1.2.1 Market Trends
    • 8.1.2.2 Market Forecast
• 8.2 Asia Pacific
  • 8.2.1 China
    • 8.2.1.1 Market Trends
    • 8.2.1.2 Market Forecast
  • 8.2.2 Japan
    • 8.2.2.1 Market Trends
    • 8.2.2.2 Market Forecast
  • 8.2.3 India
    • 8.2.3.1 Market Trends
    • 8.2.3.2 Market Forecast
  • 8.2.4 South Korea
    • 8.2.4.1 Market Trends
    • 8.2.4.2 Market Forecast
  • 8.2.5 Australia
    • 8.2.5.1 Market Trends
    • 8.2.5.2 Market Forecast
  • 8.2.6 Indonesia
    • 8.2.6.1 Market Trends
    • 8.2.6.2 Market Forecast
  • 8.2.7 Others
    • 8.2.7.1 Market Trends
    • 8.2.7.2 Market Forecast
• 8.3 Europe
  • 8.3.1 Germany
    • 8.3.1.1 Market Trends
    • 8.3.1.2 Market Forecast
  • 8.3.2 France
    • 8.3.2.1 Market Trends
    • 8.3.2.2 Market Forecast
  • 8.3.3 United Kingdom
    • 8.3.3.1 Market Trends
    • 8.3.3.2 Market Forecast
  • 8.3.4 Italy
    • 8.3.4.1 Market Trends
    • 8.3.4.2 Market Forecast
  • 8.3.5 Spain
    • 8.3.5.1 Market Trends
    • 8.3.5.2 Market Forecast
  • 8.3.6 Russia
    • 8.3.6.1 Market Trends
    • 8.3.6.2 Market Forecast
  • 8.3.7 Others
    • 8.3.7.1 Market Trends
    • 8.3.7.2 Market Forecast
• 8.4 Latin America
  • 8.4.1 Brazil
    • 8.4.1.1 Market Trends
    • 8.4.1.2 Market Forecast
  • 8.4.2 Mexico
    • 8.4.2.1 Market Trends
    • 8.4.2.2 Market Forecast
  • 8.4.3 Others
    • 8.4.3.1 Market Trends
    • 8.4.3.2 Market Forecast
• 8.5 Middle East and Africa
  • 8.5.1 Market Trends
  • 8.5.2 Market Breakup by Country
  • 8.5.3 Market Forecast

9 SWOT Analysis

• 9.1 Overview
• 9.2 Strengths
• 9.3 Weaknesses
• 9.4 Opportunities
• 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players
  • 13.3.1 Anheuser-Busch Companies LLC
    • 13.3.1.1 Company Overview
    • 13.3.1.2 Product Portfolio
    • 13.3.1.3 SWOT Analysis
  • 13.3.2 Asahi Breweries Ltd.
    • 13.3.2.1 Company Overview
    • 13.3.2.2 Product Portfolio
  • 13.3.3 Carlsberg Breweries A/S
    • 13.3.3.1 Company Overview
    • 13.3.3.2 Product Portfolio
    • 13.3.3.3 Financials
  • 13.3.4 China Resources Beer (Holdings) Company Limited
    • 13.3.4.1 Company Overview
    • 13.3.4.2 Product Portfolio
    • 13.3.4.3 Financials
    • 13.3.4.4 SWOT Analysis
  • 13.3.5 Diageo Plc
    • 13.3.5.1 Company Overview
    • 13.3.5.2 Product Portfolio
    • 13.3.5.3 Financials
    • 13.3.5.4 SWOT Analysis
  • 13.3.6 Heineken N.V.
    • 13.3.6.1 Company Overview
    • 13.3.6.2 Product Portfolio
    • 13.3.6.3 Financials
    • 13.3.6.4 SWOT Analysis
  • 13.3.7 Kirin Brewery Company Limited
    • 13.3.7.1 Company Overview
    • 13.3.7.2 Product Portfolio
  • 13.3.8 Molson Coors Beverage Company
    • 13.3.8.1 Company Overview
    • 13.3.8.2 Product Portfolio
    • 13.3.8.3 Financials
    • 13.3.8.4 SWOT Analysis
  • 13.3.9 Tsingtao Brewery Company Limited
    • 13.3.9.1 Company Overview
    • 13.3.9.2 Product Portfolio
    • 13.3.9.3 Financials
  • 13.3.10 United Breweries Holdings Limited
    • 13.3.10.1 Company Overview
    • 13.3.10.2 Product Portfolio