ペットサプリメント市場レポート：ペットタイプ、流通チャネル、供給源、用途、地域別、2024～2032年

世界のペットサプリメント市場規模は2023年に13億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに20億米ドルに達し、2024～2032年の間に5.2％の成長率（CAGR）を示すと予測しています。同市場は、ペットの人間化傾向の高まり、ペット飼育の増加、獣医療の進歩、教育イニシアティブの拡大、サプリメントの革新的開拓、専門小売店の台頭、ペットの健康問題の発生増加などを背景に着実な成長を遂げています。

ペットサプリメント市場分析

市場の成長と規模：世界の市場は、ペットの健康に対する意識の高まりと、動物の予防医療に対する動向の高まりによって、力強い成長を遂げています。ペットの健康増進のために栄養補助食品を提供することの重要性を認識する飼い主が増え、市場規模は拡大しています。

主要市場促進要因：主要促進要因としては、ペットを家族の一員と見なし、ペットの健康に投資する意欲を高めるペットの人間化への注目の高まりが挙げられます。さらに、特に新興市場におけるペット飼育の大幅な増加が市場の成長に寄与しています。獣医師がサプリメントを推奨していることや、革新的な製品が幅広く提供されていることも、市場を牽引する要因となっています。

技術の進歩：高度な製剤の開発、送達システムの改良、高品質の原材料の使用といった技術の進歩が、こうしたサプリメントの開発において重要な役割を果たしています。こうした技術革新はサプリメントの有効性と嗜好性を高め、消費者の受容と需要を促進しています。

業界の用途：これらのサプリメントは、関節の健康、皮膚と被毛のケア、消化器の健康、ビタミンとミネラル、総合的な健康管理など、さまざまなセグメントに応用されています。業界は、特定のペットの健康ニーズに対応するために製品を多様化しており、より包括的で専門性の高い市場の形成に寄与しています。

主要市場動向：主要動向には、天然・オーガニックサプリメントの人気の高まり、個別栄養ソリューション、プロバイオティクスやオメガ3脂肪酸などの機能性成分の取り込みなどがあります。消費者の動向を反映し、サプリメントの定期購入モデルやオンライン流通チャネルが普及しつつあります。

地理的動向：地域別動向：北米は、認知度の高さ、ペットの人間化傾向の強さ、高級ペット用品への出費を厭わない飼い主の増加に牽引され、大幅な成長を遂げています。しかし、アジア太平洋とラテンアメリカ新興市場も、中間層の増加とライフスタイルの変化に後押しされ、大きな可能性を見せています。

競合情勢：競合情勢は、既存のペットケア企業、サプリメントに多角化する製薬企業、ニッチ市場を活用する新規参入企業などの主要参入企業によって特徴づけられます。戦略的提携、合併、買収は、各社が製品ポートフォリオと地理的プレゼンスの拡大を目指す中で一般的に行われています。

課題と機会：課題には、規制の複雑さ、製品の安全性と品質の確保、サプリメントの必要性に関する懸念への対応などがあります。機会としては、消費者の啓蒙、流通網の拡大、ペットタイプごとの健康問題に対応した革新的製品の開発などが挙げられます。

将来の展望：市場の将来は有望で、持続的な成長が見込まれます。継続的な研究開発、特定の健康問題への対応、ペット栄養科学の進歩の活用により、市場の拡大が期待されます。特に新興国市場におけるペット飼育の増加と予防医療への継続的な注力が市場を牽引すると予想されます。

ペットサプリメント市場動向

ペットの人間化の進展

ペットの人間化という急成長動向は、ペットサプリメント市場の顕著な成長を後押しする極めて重要な要因です。ペットが家庭の重要な一員となるにつれ、ペットに人間と同様のライフスタイルを提供することに注目が集まっています。このような文化的変化は、ペットの健康の様々な側面に対応する特殊なサプリメントを含む、高級ペット用品への需要の高まりにつながっています。ペットの飼い主は、基本的な栄養ニーズに対応するだけでなく、特定の健康不安をサポートし、全体的な活力を高めるサプリメントに投資する傾向が強まっています。ペットを家族の一員と見なす消費者行動のこの変化は、革新的なサプリメントの処方と多様な製品提供の増加につながり、人間とペットの絆が強まるにつれて拡大し続ける強固な市場環境を育んでいます。このように、ペットの人間化が進んでいることが、業界情勢の変化と大幅な成長の原動力となっています。

ペット飼育の増加

ペット飼育の増加傾向は、ペットサプリメント市場シェア急拡大の原動力となっています。より多くの人々がペットとのふれあいを楽しむようになり、それと並行して、毛皮で覆われたペットの幸福を確保しようという意識と取り組みが急増しています。ペットの飼い主は、ペットに最適なケアを提供したいという願望に突き動かされ、ペットの健康と長寿をサポートする栄養補助食品を積極的に求めています。このようなペットの所有者層の増加は、サプリメントの実質的な消費者層を生み出し、市場を前進させる。ペットを飼うことに伴う責任感や感情的なつながりは、ビタミン剤から特定の健康ニーズに対応する特殊製剤に至るまで、多様なサプリメントへの需要をさらに増幅させています。その結果、ペットの飼育率が上昇傾向にあることが、市場の拡大と活性化に大きく寄与しています。

ペットの健康問題の増加

ペットの健康問題の深刻化は、市場拡大の重要な起爆剤となっています。関節の問題、アレルギー、加齢に関連した問題など、ペットが直面する一般的な健康課題に対する認識が高まるにつれて、積極的なペット・医療が重視されるようになっています。ペットの飼い主は、こうした健康上の懸念に対処し緩和するための補助的解決策を求めており、様々な特殊サプリメントの需要を牽引しています。この動向は、ペットの生活全般の質を高め、より健康で快適な生活を送れるようにしたいという願望によって強化されています。獣医療的ケアが進歩し、飼い主が予防対策に気を配るようになるにつれて、ペットの集団における健康問題の有病率の高まりに対処することが急務となり、市場は大幅な成長を遂げます。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のペットサプリメント市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：ペットタイプ別

• 犬
• 猫
• その他

第7章 市場内訳：流通チャネル別

• オンライン
• オフライン

第8章 市場内訳：供給源別

• オーガニック
• 従来型

第9章 市場内訳：用途別

• マルチビタミン
• 皮膚と毛皮
• 股関節と関節
• プレバイオティクスとプロバイオティクス
• 鎮静
• その他

第10章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第11章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第14章 価格分析

第15章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Ark Naturals Company
  • Elanco Animal Health Incorporated
  • Boehringer Ingelheim International GmbH
  • FoodScience Corporation
  • Kemin Industries Inc.
  • Nestle S.A.
  • Novotech Nutraceuticals Inc.
  • NOW Foods
  • Nutramax Laboratories Inc.
  • VetriScience Laboratories
  • Virbac
  • Zoetis Inc.

List of Figures

• Figure 1: Global: Pet Supplement Market: Major Drivers and Challenges
• Figure 2: Global: Pet Supplement Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Pet Supplement Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 4: Global: Pet Supplement Market: Breakup by Pet Type (in %), 2023
• Figure 5: Global: Pet Supplement Market: Breakup by Distribution Channel (in %), 2023
• Figure 6: Global: Pet Supplement Market: Breakup by Source (in %), 2023
• Figure 7: Global: Pet Supplement Market: Breakup by Application (in %), 2023
• Figure 8: Global: Pet Supplement Market: Breakup by Region (in %), 2023
• Figure 9: Global: Pet Supplement (Dogs) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 10: Global: Pet Supplement (Dogs) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 11: Global: Pet Supplement (Cats) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 12: Global: Pet Supplement (Cats) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 13: Global: Pet Supplement (Other Pet Types) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 14: Global: Pet Supplement (Other Pet Types) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 15: Global: Pet Supplement (Online) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 16: Global: Pet Supplement (Online) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 17: Global: Pet Supplement (Offline) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 18: Global: Pet Supplement (Offline) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 19: Global: Pet Supplement (Organic) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 20: Global: Pet Supplement (Organic) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 21: Global: Pet Supplement (Conventional) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 22: Global: Pet Supplement (Conventional) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 23: Global: Pet Supplement (Multivitamins) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 24: Global: Pet Supplement (Multivitamins) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 25: Global: Pet Supplement (Skin and Coat) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 26: Global: Pet Supplement (Skin and Coat) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 27: Global: Pet Supplement (Hip and Joint) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 28: Global: Pet Supplement (Hip and Joint) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 29: Global: Pet Supplement (Prebiotics and Probiotics) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 30: Global: Pet Supplement (Prebiotics and Probiotics) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 31: Global: Pet Supplement (Calming) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 32: Global: Pet Supplement (Calming) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 33: Global: Pet Supplement (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 34: Global: Pet Supplement (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 35: North America: Pet Supplement Market: Sales Value (in Million US$), 2018 & 2023
• Figure 36: North America: Pet Supplement Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 37: United States: Pet Supplement Market: Sales Value (in Million US$), 2018 & 2023
• Figure 38: United States: Pet Supplement Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 39: Canada: Pet Supplement Market: Sales Value (in Million US$), 2018 & 2023
• Figure 40: Canada: Pet Supplement Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 41: Asia-Pacific: Pet Supplement Market: Sales Value (in Million US$), 2018 & 2023
• Figure 42: Asia-Pacific: Pet Supplement Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 43: China: Pet Supplement Market: Sales Value (in Million US$), 2018 & 2023
• Figure 44: China: Pet Supplement Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 45: Japan: Pet Supplement Market: Sales Value (in Million US$), 2018 & 2023
• Figure 46: Japan: Pet Supplement Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 47: India: Pet Supplement Market: Sales Value (in Million US$), 2018 & 2023
• Figure 48: India: Pet Supplement Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 49: South Korea: Pet Supplement Market: Sales Value (in Million US$), 2018 & 2023
• Figure 50: South Korea: Pet Supplement Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 51: Australia: Pet Supplement Market: Sales Value (in Million US$), 2018 & 2023
• Figure 52: Australia: Pet Supplement Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 53: Indonesia: Pet Supplement Market: Sales Value (in Million US$), 2018 & 2023
• Figure 54: Indonesia: Pet Supplement Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 55: Others: Pet Supplement Market: Sales Value (in Million US$), 2018 & 2023
• Figure 56: Others: Pet Supplement Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 57: Europe: Pet Supplement Market: Sales Value (in Million US$), 2018 & 2023
• Figure 58: Europe: Pet Supplement Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 59: Germany: Pet Supplement Market: Sales Value (in Million US$), 2018 & 2023
• Figure 60: Germany: Pet Supplement Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 61: France: Pet Supplement Market: Sales Value (in Million US$), 2018 & 2023
• Figure 62: France: Pet Supplement Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 63: United Kingdom: Pet Supplement Market: Sales Value (in Million US$), 2018 & 2023
• Figure 64: United Kingdom: Pet Supplement Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 65: Italy: Pet Supplement Market: Sales Value (in Million US$), 2018 & 2023
• Figure 66: Italy: Pet Supplement Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 67: Spain: Pet Supplement Market: Sales Value (in Million US$), 2018 & 2023
• Figure 68: Spain: Pet Supplement Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 69: Russia: Pet Supplement Market: Sales Value (in Million US$), 2018 & 2023
• Figure 70: Russia: Pet Supplement Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 71: Others: Pet Supplement Market: Sales Value (in Million US$), 2018 & 2023
• Figure 72: Others: Pet Supplement Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 73: Latin America: Pet Supplement Market: Sales Value (in Million US$), 2018 & 2023
• Figure 74: Latin America: Pet Supplement Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 75: Brazil: Pet Supplement Market: Sales Value (in Million US$), 2018 & 2023
• Figure 76: Brazil: Pet Supplement Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 77: Mexico: Pet Supplement Market: Sales Value (in Million US$), 2018 & 2023
• Figure 78: Mexico: Pet Supplement Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 79: Others: Pet Supplement Market: Sales Value (in Million US$), 2018 & 2023
• Figure 80: Others: Pet Supplement Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 81: Middle East and Africa: Pet Supplement Market: Sales Value (in Million US$), 2018 & 2023
• Figure 82: Middle East and Africa: Pet Supplement Market: Breakup by Country (in %), 2023
• Figure 83: Middle East and Africa: Pet Supplement Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 84: Global: Pet Supplement Industry: SWOT Analysis
• Figure 85: Global: Pet Supplement Industry: Value Chain Analysis
• Figure 86: Global: Pet Supplement Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Pet Supplement Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Pet Supplement Market Forecast: Breakup by Pet Type (in Million US$), 2024-2032
• Table 3: Global: Pet Supplement Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 4: Global: Pet Supplement Market Forecast: Breakup by Source (in Million US$), 2024-2032
• Table 5: Global: Pet Supplement Market Forecast: Breakup by Application (in Million US$), 2024-2032
• Table 6: Global: Pet Supplement Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 7: Global: Pet Supplement Market: Competitive Structure
• Table 8: Global: Pet Supplement Market: Key Players

The global pet supplement market size reached US$ 1.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 2.0 Billion by 2032, exhibiting a growth rate (CAGR) of 5.2% during 2024-2032. The market is experiencing steady growth driven by the growing trend of humanizing pets, increased pet ownership, advancements in veterinary sciences, expanding educational initiatives, innovative developments in these supplements, the rise of specialized retail outlets, and the growing occurrence of pet health issues.

Pet Supplement Market Analysis:

Market Growth and Size: The global market is experiencing robust growth, driven by the increasing awareness of pet health and a growing trend towards preventive healthcare for animals. The market size is expanding as more pet owners recognize the importance of providing nutritional supplements to enhance the well-being of their pets.

Major Market Drivers: Key drivers include the rising focus on pet humanization, where pets are considered as family members, leading to an increased willingness to invest in their health. Additionally, the considerable growth in pet ownership, especially in emerging markets, contributes to the market's growth. Veterinary recommendations for these supplements and the availability of a wide range of innovative products are also driving factors.

Technological Advancements: Technological advancements, such as the development of advanced formulations, improved delivery systems, and the use of high-quality ingredients, are playing a crucial role in the development of these supplements. These innovations enhance the effectiveness and palatability of supplements, driving consumer acceptance and demand.

Industry Applications: These supplements find applications across various segments, including joint health, skin and coat care, digestive health, vitamins and minerals, and overall well-being. The industry is diversifying its product offerings to cater to specific pet health needs, contributing to a more comprehensive and specialized market.

Key Market Trends: Key trends include the growing popularity of natural and organic supplements, personalized nutrition solutions, and the incorporation of functional ingredients like probiotics and omega-3 fatty acids. Subscription-based models for supplement delivery and online sales channels are gaining traction, reflecting broader consumer trends.

Geographical Trends: Geographically, North America is witnessing substantial growth, driven by a high level of awareness, a strong pet humanization trend, and an increasing number of pet owners willing to spend on premium pet products. However, emerging markets in Asia-Pacific and Latin America are also showing significant potential, fueled by a rising middle class and changing lifestyles.

Competitive Landscape: The competitive landscape is characterized by key players, including established pet care companies, pharmaceutical companies diversifying into these supplements, and new entrants capitalizing on niche markets. Strategic partnerships, mergers, and acquisitions are common as companies aim to expand their product portfolios and geographical presence.

Challenges and Opportunities: Challenges include regulatory complexities, ensuring product safety and quality, and addressing concerns about the necessity of supplements. Opportunities lie in educating consumers, expanding distribution networks, and developing innovative products that address specific health issues in different pet species.

Future Outlook: The future of the market appears promising, with sustained growth anticipated. The market is expected to expand with ongoing research and development, addressing specific health concerns, and leveraging advancements in pet nutrition science. Increasing pet ownership, especially in developing regions, and a continuous focus on preventive healthcare are expected to drive the market forward.

Pet Supplement Market Trends:

Rising humanization of pets

The burgeoning trend of rising humanization of pets is a pivotal factor fueling the remarkable pet supplement market growth. As pets increasingly become integral members of households, there is a heightened focus on providing them with lifestyle enhancements akin to those enjoyed by their human counterparts. This cultural shift has translated into a growing demand for premium pet products, including specialized supplements that cater to various aspects of their well-being. Pet owners are increasingly inclined to invest in supplements that not only address basic nutritional needs but also support specific health concerns and enhance overall pet vitality. This shift in consumer behavior towards viewing pets as family members has led to a rise in innovative supplement formulations and diverse product offerings, fostering a robust market environment that continues to expand as the human-pet bond strengthens. The rising humanization of pets is thus a driving force behind the changing landscape and substantial growth witnessed in the industry.

Increasing pet ownership

The escalating trend of increasing pet ownership is a central driver behind the burgeoning pet supplement market share. As more individuals embrace the companionship of pets, there is a parallel surge in the awareness and commitment toward ensuring the well-being of these furry companions. Pet owners, motivated by a desire to provide optimal care for their pets, are actively seeking nutritional supplements to support their pets' health and longevity. This growing pet ownership demographic creates a substantial consumer base for these supplements, propelling the market forward. The sense of responsibility and emotional connection that comes with pet ownership further amplifies the demand for a diverse range of supplements, ranging from vitamins to specialized formulations addressing specific health needs. Consequently, the upward trajectory of pet ownership significantly contributes to the expansion and vitality of the market.

Growing prevalence of pet health issues

The escalating prevalence of pet health issues stands as a significant catalyst for the expanding market. With an increasing awareness of common health challenges faced by pets, such as joint problems, allergies, and age-related issues, there is a heightened emphasis on proactive pet healthcare. Pet owners are seeking supplementary solutions to address and mitigate these health concerns, driving the demand for a variety of specialized supplements. This trend is reinforced by a desire to enhance the overall quality of life for pets and to ensure they lead healthier, more comfortable lives. As veterinary care advances, and pet owners become more attuned to preventive measures, the market experiences substantial growth, driven by the imperative to address the growing prevalence of health issues in the pet population.

Pet Supplement Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on pet type, distribution channel, source, and application.

Breakup by Pet Type:

Dogs

Cats

Others

Dogs account for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the pet type. This includes dogs, cats, and others. According to the report, dogs represented the largest segment.

In the market, dogs dominate with an overwhelming presence and influence. The robust demand for canine-specific supplements can be attributed to the enduring companionship and close bond between humans and dogs. As cherished members of families, dogs receive heightened attention and care, leading to a heightened focus on their overall health and well-being. Dog owners often seek a range of supplements tailored to address specific needs such as joint health, skin and coat conditions, and overall vitality. The diverse lifestyles of dogs, including various breeds, sizes, and activity levels, contribute to a wide array of supplement options catering to their unique requirements.

On the other hand, cats hold a distinct position within the market. While dogs might dominate in sheer numbers, cat owners exhibit a strong commitment to the health and comfort of their feline companions. Supplements for cats are designed to address specific health concerns such as digestive issues, hairball management, and urinary tract health. The discerning nature of cat owners drives the innovation and formulation of supplements that appeal to cats' preferences and dietary requirements.

Breakup by Distribution Channel:

Online

Offline

Offline holds the largest share of the industry

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online and offline. According to the report, offline accounted for the largest market share.

The offline segment holds a dominant position in the market. Traditional brick-and-mortar retail outlets, including pet stores, veterinary clinics, and general retailers, play a pivotal role in catering to the needs of pet owners. The tangible experience of physically browsing products, seeking advice from in-store professionals, and the immediacy of purchase contribute to the enduring popularity of numerous offline channels such as convenience stores, supermarkets and hypermarkets. Pet owners often prefer the convenience of nearby stores, where they can assess the quality and suitability of supplements firsthand.

On the other hand, online platforms, including e-commerce websites and pet specialty stores, provide convenience, a wide product range, and doorstep delivery. However, the tangible and personalized shopping experience offered by offline channels continues to resonate with a substantial portion of pet owners. The trust built through face-to-face interactions and the ability to immediately address concerns or queries contributes to the sustained preference for offline channels. Despite the online segment's growth, the offline distribution channel remains a cornerstone in the market, reflecting the diverse preferences of consumers and the enduring importance of physical retail presence.

Breakup by Source:

Organic

Conventional

Conventional represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the source. This includes organic and conventional. According to the report, conventional represented the largest segment.

The conventional source significantly dominates the market, reflecting the prevailing consumer preferences. While the organic segment has witnessed growth driven by a broader trend towards healthier and more natural products, conventional sources maintain a stronghold due to factors like cost-effectiveness and broader availability. Conventional supplements often leverage synthetic ingredients to ensure affordability and stable production, aligning with the price-conscious consumer base. The market's reliance on conventional sources underscores the ongoing balance between the desire for natural options and the practical considerations of cost and accessibility.

On the contrary, the organic source in the market has experienced a notable rise in demand, driven by pet owners seeking products aligned with natural and sustainable principles. Organic supplements appeal to those prioritizing ingredients sourced without synthetic additives, aiming for a cleaner and more environmentally friendly approach to pet care. While currently playing a smaller role in market dominance, the organic segment's growth signifies an changing consumer mindset towards more health-conscious and eco-friendly choices for their pets.

Breakup by Application:

Multivitamins

Skin and Coat

Hip and Joint

Prebiotics and Probiotics

Calming

Others

Hip and joint dominates the market

The report has provided a detailed breakup and analysis of the market based on application. This includes multivitamins, skin and coat, hip and joint, prebiotics and probiotics, calming, and others. According to the report, the hip and joint represented the largest segment.

As pets age or face specific health challenges, concerns related to joint health become prevalent among pet owners. The demand for supplements addressing hip and joint issues is propelled by the desire to enhance mobility and alleviate discomfort in pets, particularly in aging or active animals. This category includes a range of formulations such as glucosamine and chondroitin supplements known for their potential benefits in supporting joint health. The dominance of hip and joint applications signifies a proactive approach by pet owners towards preventive care, emphasizing the importance of maintaining the overall well-being and mobility of their beloved companions.

On the other hand, multivitamins represent a crucial and popular segment in the market. Pet owners increasingly recognize the importance of providing comprehensive nutritional support to their beloved companions. Multivitamin supplements are designed to fill potential nutritional gaps in pets' diets, ensuring they receive a well-rounded spectrum of essential vitamins and minerals. This category addresses various aspects of pet health, including immune system support, skin and coat health, and overall vitality. The versatility of multivitamins makes them suitable for pets of different ages, breeds, and lifestyles, contributing to their widespread adoption.

Moreover, the skin and coat segment in the market is a pivotal category addressing the aesthetic and health concerns of pet owners. Recognizing the significance of a lustrous coat and healthy skin, pet owners turn to supplements specifically formulated to enhance these aspects of their pets' well-being. These supplements often contain a blend of omega-3 fatty acids, vitamins, and other nutrients known for their positive impact on skin health and coat quality. The focus on skin and coat supplements is driven by a desire to address issues such as dryness, itching, and dullness, common concerns in pets..

Furthermore, the prebiotics and probiotics segment in the market has gained considerable traction due to the increasing recognition of gut health's pivotal role in overall well-being. Pet owners are turning to these supplements to support and maintain a healthy balance of microorganisms in their pets' digestive systems. Probiotics introduce beneficial bacteria, aiding in digestion and immune function, while prebiotics provide the necessary nutrients for these beneficial bacteria to thrive. As pet owners become more proactive in promoting long-term health for their animals, the prebiotics and probiotics segment continues to flourish, reflecting a commitment to optimizing the digestive health of beloved pets.

Apart from this, the calming segment in the market addresses a prevalent concern among pet owners seeking solutions for stress, anxiety, and behavior issues in their pets. These supplements are designed to promote a sense of calmness and relaxation, particularly in situations that may trigger stress for pets, such as thunderstorms, travel, or separation anxiety. Formulated with ingredients like chamomile, L-tryptophan, and other calming agents, these supplements aim to soothe and comfort pets without causing sedation. The calming segment reflects the changing understanding of the emotional needs of pets and the desire to provide them with a more serene and stress-free living environment.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest pet supplement market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America commands a significant market share, driven by one of the highest rates of pet ownership globally. The region's robust consumer spending power enables pet owners to allocate substantial resources to pet care, particularly premium supplements, contributing to market growth. Additionally, North American pet owners benefit from abundant information on pet health, fostering heightened awareness of supplement benefits. The presence of world-class veterinary institutions further promotes supplement usage as an integral part of comprehensive pet care. North America is home to leading pet supplement manufacturers engaged in continuous research and development, catering to diverse pet needs. The region's regulatory framework ensures adherence to specific safety and efficacy standards, instilling consumer trust and further favoring market growth.

Asia-Pacific is emerging as a significant player in the pet supplement market, propelled by a rising trend in pet ownership across the region. The increasing disposable income in many countries allows pet owners to invest more in the well-being of their pets, including the adoption of nutritional supplements. As the awareness of pet health and nutrition grows, there is a notable uptick in the demand for a variety of supplements catering to specific needs. Moreover, the culturally ingrained value of pets as companions contributes to the steady growth of the market. The region is witnessing a rise in veterinary services and educational initiatives, further enhancing awareness about the benefits of supplements. Additionally, the presence of diverse pet breeds and a growing middle-class population are influencing the market dynamics. While facing challenges related to varying regulatory landscapes, the Asia Pacific pet supplement market is poised for expansion, reflecting the changing attitudes towards pet care and the increasing importance placed on pet health and nutrition.

In Europe, the pet supplement market is experiencing notable growth, driven by a combination of factors shaping the region's pet care landscape. The increasing humanization of pets, where animals are regarded as integral family members, contributes to a heightened emphasis on their health and well-being. Pet owners in Europe are displaying a growing interest in providing premium nutritional supplements to address specific health needs of their companions. The region's well-established veterinary infrastructure and a culture of responsible pet ownership further support the demand for supplements. As consumers become more discerning about the ingredients and quality of pet products, there is a parallel rise in innovative formulations and diverse supplement offerings. Additionally, Europe's stringent regulatory environment ensures that pet supplements adhere to rigorous safety and efficacy standards, instilling confidence among consumers. The cultural affinity towards pets and a willingness to invest in their overall wellness positions Europe as a key player in the global pet supplement market, with continued growth anticipated as pet care awareness continues to grow.

Latin America is witnessing a growing presence in the pet supplement market, fueled by an increasing appreciation for pet health and wellness across the region. As pet ownership becomes more widespread, there is a rising demand for nutritional supplements to enhance the overall health of companion animals. The cultural significance of pets as valued members of the family contributes to a burgeoning market, with pet owners seeking solutions that go beyond basic nutrition. While facing some economic challenges, Latin America's pet supplement market shows resilience, driven by a combination of changing consumer attitudes, a growing middle class, and a desire to provide optimal care for beloved pets. The market's trajectory reflects the region's commitment to embracing comprehensive pet well-being, presenting opportunities for continued expansion and innovation in the pet supplement sector.

The Middle East and Africa are witnessing a gradual but notable rise in the pet supplement market, driven by an increasing recognition of the importance of pet health and wellness. The region's growing urbanization and a shift in lifestyle have led to an uptick in pet ownership, fostering a demand for nutritional supplements to address various health needs. As the awareness of responsible pet care expands, pet owners in the Middle East and Africa are seeking ways to enhance the overall well-being of their companions through supplements. While facing diverse economic landscapes and cultural differences, the pet supplement market in this region reflects a growing trend of incorporating premium products into pet care routines. Continued urbanization, rising disposable incomes, and a cultural shift towards considering pets as family members are contributing factors shaping the changing landscape of the pet supplement market in the Middle East and Africa.

Leading Key Players in the Pet Supplement Industry:

The key players in the market are driving growth through a combination of innovation, strategic partnerships, and a focus on consumer education. Renowned companies are investing significantly in research and development to introduce novel formulations that cater to specific pet health needs, expanding the range of available supplements. Collaborations with veterinary professionals and institutions strengthen their credibility, providing consumers with expert-endorsed products. Moreover, key players actively engage in marketing and educational initiatives to raise awareness about the benefits of pet supplements, influencing consumer preferences. Continuous efforts in quality assurance and adherence to regulatory standards instill trust among consumers, establishing these companies as reliable sources for pet care products. Additionally, strategic acquisitions and expansions into emerging markets enable key players to broaden their reach and tap into diverse consumer demographics. The dynamic approach of these industry leaders not only propels their individual success but also contributes significantly to the overall growth and development of the pet supplement market.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Ark Naturals Company

Elanco Animal Health Incorporated

Boehringer Ingelheim International GmbH

FoodScience Corporation

Kemin Industries Inc.

Nestle S.A.

Novotech Nutraceuticals Inc.

NOW Foods

Nutramax Laboratories Inc.

VetriScience Laboratories

Virbac

Zoetis Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

February 21, 2024: Ark Naturals Company introduced a cat dental care line.

February 5, 2024: Elanco Animal Health Incorporated announced the sale of the Aqua business for $1.3 billion.

February 8, 2024: Boehringer Ingelheim International GmbH joined forces with CBmed to translate novel cancer therapy approaches faster into new medicines for patients.

Key Questions Answered in This Report

• 1. How big is the global pet supplement market?
• 2. What is the expected growth rate of the global pet supplement market during 2024-2032?
• 3. What are the key factors driving the global pet supplement market?
• 4. What has been the impact of COVID-19 on the global pet supplement market?
• 5. What is the breakup of the global pet supplement market based on the pet type?
• 6. What is the breakup of the global pet supplement market based on the distribution channel?
• 7. What is the breakup of the global pet supplement market based on the source?
• 8. What is the breakup of the global pet supplement market based on the application?
• 9. What are the key regions in the global pet supplement market?
• 10. Who are the key players/companies in the global pet supplement market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Pet Supplement Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Pet Type

• 6.1 Dogs
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Cats
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Others
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Online
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Offline
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Source

• 8.1 Organic
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Conventional
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Application

• 9.1 Multivitamins
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Skin and Coat
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Hip and Joint
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Prebiotics and Probiotics
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Calming
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast
• 9.6 Others
  • 9.6.1 Market Trends
  • 9.6.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 United States
    • 10.1.1.1 Market Trends
    • 10.1.1.2 Market Forecast
  • 10.1.2 Canada
    • 10.1.2.1 Market Trends
    • 10.1.2.2 Market Forecast
• 10.2 Asia-Pacific
  • 10.2.1 China
    • 10.2.1.1 Market Trends
    • 10.2.1.2 Market Forecast
  • 10.2.2 Japan
    • 10.2.2.1 Market Trends
    • 10.2.2.2 Market Forecast
  • 10.2.3 India
    • 10.2.3.1 Market Trends
    • 10.2.3.2 Market Forecast
  • 10.2.4 South Korea
    • 10.2.4.1 Market Trends
    • 10.2.4.2 Market Forecast
  • 10.2.5 Australia
    • 10.2.5.1 Market Trends
    • 10.2.5.2 Market Forecast
  • 10.2.6 Indonesia
    • 10.2.6.1 Market Trends
    • 10.2.6.2 Market Forecast
  • 10.2.7 Others
    • 10.2.7.1 Market Trends
    • 10.2.7.2 Market Forecast
• 10.3 Europe
  • 10.3.1 Germany
    • 10.3.1.1 Market Trends
    • 10.3.1.2 Market Forecast
  • 10.3.2 France
    • 10.3.2.1 Market Trends
    • 10.3.2.2 Market Forecast
  • 10.3.3 United Kingdom
    • 10.3.3.1 Market Trends
    • 10.3.3.2 Market Forecast
  • 10.3.4 Italy
    • 10.3.4.1 Market Trends
    • 10.3.4.2 Market Forecast
  • 10.3.5 Spain
    • 10.3.5.1 Market Trends
    • 10.3.5.2 Market Forecast
  • 10.3.6 Russia
    • 10.3.6.1 Market Trends
    • 10.3.6.2 Market Forecast
  • 10.3.7 Others
    • 10.3.7.1 Market Trends
    • 10.3.7.2 Market Forecast
• 10.4 Latin America
  • 10.4.1 Brazil
    • 10.4.1.1 Market Trends
    • 10.4.1.2 Market Forecast
  • 10.4.2 Mexico
    • 10.4.2.1 Market Trends
    • 10.4.2.2 Market Forecast
  • 10.4.3 Others
    • 10.4.3.1 Market Trends
    • 10.4.3.2 Market Forecast
• 10.5 Middle East and Africa
  • 10.5.1 Market Trends
  • 10.5.2 Market Breakup by Country
  • 10.5.3 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 Ark Naturals Company
    • 15.3.1.1 Company Overview
    • 15.3.1.2 Product Portfolio
  • 15.3.2 Elanco Animal Health Incorporated
    • 15.3.2.1 Company Overview
    • 15.3.2.2 Product Portfolio
    • 15.3.2.3 Financials
  • 15.3.3 Boehringer Ingelheim International GmbH
    • 15.3.3.1 Company Overview
    • 15.3.3.2 Product Portfolio
  • 15.3.4 FoodScience Corporation
    • 15.3.4.1 Company Overview
    • 15.3.4.2 Product Portfolio
  • 15.3.5 Kemin Industries Inc.
    • 15.3.5.1 Company Overview
    • 15.3.5.2 Product Portfolio
  • 15.3.6 Nestle S.A.
    • 15.3.6.1 Company Overview
    • 15.3.6.2 Product Portfolio
    • 15.3.6.3 Financials
    • 15.3.6.4 SWOT Analysis
  • 15.3.7 Novotech Nutraceuticals Inc.
    • 15.3.7.1 Company Overview
    • 15.3.7.2 Product Portfolio
  • 15.3.8 NOW Foods
    • 15.3.8.1 Company Overview
    • 15.3.8.2 Product Portfolio
  • 15.3.9 Nutramax Laboratories Inc.
    • 15.3.9.1 Company Overview
    • 15.3.9.2 Product Portfolio
  • 15.3.10 VetriScience Laboratories
    • 15.3.10.1 Company Overview
    • 15.3.10.2 Product Portfolio
  • 15.3.11 Virbac
    • 15.3.11.1 Company Overview
    • 15.3.11.2 Product Portfolio
    • 15.3.11.3 Financials
    • 15.3.11.4 SWOT Analysis
  • 15.3.12 Zoetis Inc.
    • 15.3.12.1 Company Overview
    • 15.3.12.2 Product Portfolio
    • 15.3.12.3 Financials
    • 15.3.12.4 SWOT Analysis