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市場調査レポート
商品コード
1541456
ビーガンサプリメント市場レポート:製品タイプ、形態、流通チャネル、地域別、2024~2032年Vegan Supplements Market Report by Product Type, Form, Distribution Channel, and Region 2024-2032 |
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カスタマイズ可能
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ビーガンサプリメント市場レポート:製品タイプ、形態、流通チャネル、地域別、2024~2032年 |
出版日: 2024年08月10日
発行: IMARC
ページ情報: 英文 137 Pages
納期: 2~3営業日
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世界のビーガンサプリメント市場規模は2023年に80億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに138億米ドルに達し、2024~2032年の間に6.1%の成長率(CAGR)を示すと予測しています。個人の間でビーガン食の採用が増加していること、食品関連のアレルギーや不耐症に関する知識が高まっていること、成分調達における透明性への要求が高まっていることなどが、市場を推進している主要要因の一部です。
ビーガンサプリメントは、ビーガンライフスタイルを実践する人々に必須栄養素を提供するために作られた栄養補助食品です。ビタミンB12、ビタミンD、鉄分、カルシウム、藻類由来のオメガ3脂肪酸、エンドウ豆、米、麻などの植物由来のタンパク質粉末で構成されています。動物由来の成分を含まないよう、植物由来の原料や合成法を用いて配合されています。これらの製品は、ビーガンライフスタイルを実践する個人の栄養ニーズをサポートするように設計されており、最適な健康と幸福のために必要なすべての必須栄養素を確実に摂取することができます。
個人の間でビーガニズムの採用が増え、ビーガンのライフスタイルや製品を支持するソーシャルメディアのインフルエンサーや有名人の影響力が高まっていることが、世界中で市場の成長を強めています。さらに、食物に関連するアレルギーや不耐症に関する知識や意識の高まり、食事にビーガンサプリメントを取り入れることの利点が、市場にプラスの影響を与えています。加えて、原材料の調達や製造方法の透明性に対する消費者のニーズの変化が、クリーンで分かりやすいラベルを提供するビーガンサプリメントのニーズを喚起しています。これとは別に、キャッシュバック、割引、宅配、無数の決済オプションをサポートするオンライン薬局のウェブサイトやアプリケーションを通じてビーガンサプリメントを簡単に入手できるという認識が高まっていることも、市場の成長を後押ししています。ヴィーガンサプリメントは一般に、様々な慢性疾患に伴う痛みを和らげるために市販(OTC)や処方箋で容易に入手できるジェネリック医薬品です。
健康意識の高まり
個人の健康とウェルネスに対する意識の高まりは、世界中でヴィーガン・サプリメントの需要を牽引する重要な要因のひとつです。消費者は、アレルギーや倫理的懸念につながることが多い動物由来成分を避けるため、天然植物由来の選択肢にますます注目するようになっています。消化の改善、心臓疾患のリスク低減、栄養補助食品としての必要条件への適合など、ビーガンサプリメントに関連する利点が広く理解されたことで、より多くの人々がこれらの製品を選ぶようになっています。このような健康動向との一致は、ビーガンサプリメントが健全で責任ある選択であるという認識を強めています。
倫理的配慮の高まり
動物虐待や環境の持続可能性に反対する倫理的な立場は、ビーガンサプリメントの需要拡大に極めて重要な役割を果たしています。動物愛護、環境保護、持続可能性に関する価値観に沿うため、多くの個人がビーガン製品を選んでいます。エコロジカル・フットプリントを削減し、無残な慣習を推進するという意識的な選択が、ビーガンサプリメントへの嗜好を高めています。
食生活の嗜好と制限の増加
乳糖不耐症、グルテン過敏症、菜食主義のような特定のライフスタイルの遵守など、さまざまな食の嗜好や制限の増加が、ビーガンサプリメントの需要を刺激しています。これらの製品は、食事の制約に妥協することなく、幅広い栄養ニーズに対応しています。より多くの人々が特定の食習慣を採用し、栄養要件に合った代替品を探す中、ビーガンサプリメントが好ましい選択肢となりつつあります。こうしたサプリメントは種類が豊富で入手しやすいため、より多くの人々が利用しやすく、さまざまな栄養ニーズを満たすことができます。
The global vegan supplements market size reached US$ 8.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 13.8 Billion by 2032, exhibiting a growth rate (CAGR) of 6.1% during 2024-2032. The increasing adoption of vegan diets among individuals, rising knowledge about food related allergies and intolerances, and the growing demand for transparency in ingredient sourcing are some of the major factors propelling the market.
Vegan supplements are dietary products made to provide essential nutrients to individuals following a vegan lifestyle. They comprise vitamin B12, vitamin D, iron, calcium, omega-3 fatty acids derived from algae, and protein powders sourced from plants like peas, rice, or hemp. They are formulated using plant-based sources or synthetic methods to ensure they are free from animal-derived ingredients. They are designed to support the nutritional needs of individuals following a vegan lifestyle, which ensures they receive all the essential nutrients needed for optimal health and well-being.
The increasing adoption of veganism among individuals and the rising influence of social media influencers and celebrities endorsing vegan lifestyles and products is strengthening the growth of the market around the world. Moreover, the growing knowledge or awareness about food related allergies and intolerances and the benefits of incorporating vegan supplements in the diet is influencing the market positively. In addition, the shifting consumer demand toward transparency in ingredient sourcing and production methods is catalyzing the need for vegan supplements that offer clean and understandable labels. Apart from this, the rising awareness about the easy availability of vegan supplements through online pharmacy websites and applications that support cashback, discounts, home delivery, and innumerable payment options is bolstering the market growth. They generally involve generic supplements that are readily available over the counter (OTC) and by prescription for alleviating pain associated with various chronic diseases.
Increase in health consciousness
The rising awareness about personal health and wellness is one of the significant factors driving the demand for vegan supplements around the world. Consumers are increasingly focusing on natural, plant-based options to avoid animal-derived ingredients, often linked to allergies and ethical concerns. The widespread understanding of the benefits associated with vegan supplements, such as better digestion, reduced risk of heart diseases, and alignment with dietary requirements, is encouraging more people to opt for these products. This alignment with health trends reinforces the perception that vegan supplements are a wholesome and responsible choice.
Rise in ethical considerations
The ethical standpoint against animal cruelty and environmental sustainability plays a pivotal role in the growing demand for vegan supplements. Many individuals are opting for vegan products to align with their values related to animal welfare, environmental conservation, and sustainability. The conscious choice to reduce the ecological footprint and promote cruelty-free practices is increasing the preference for vegan supplements.
Growing dietary preferences and restrictions
An increase in various dietary preferences and restrictions, such as lactose intolerance, gluten sensitivity, and adherence to specific lifestyles like veganism, is catalyzing the demand for vegan supplements. These products cater to a broad spectrum of nutritional needs without compromising dietary constraints. As more people adopt specific eating habits and search for alternatives that suit their nutritional requirements, vegan supplements are becoming the preferred option. The variety and availability of such supplements also make them accessible to a wider audience, fulfilling different nutritional needs.
IMARC Group provides an analysis of the key trends in each segment of the global vegan supplements market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type, form and distribution channel.
Protein
Minerals
Vitamins
Others
Protein dominates the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes protein, minerals, vitamins, and others. According to the report, protein represented the largest segment. Vegan protein supplements are formulated to provide an additional source of protein for individuals who can have difficulty meeting their protein needs through a plant-based diet alone. They often use plant-based protein sources like pea, rice, hemp, soy, or a blend of these. They can be helpful for vegans, athletes, or anyone aiming to increase their protein intake. Vegan protein supplements come in various forms, including powders and ready-to-drink shakes.
Mineral supplements for vegans typically focus on providing essential minerals such as iron, calcium, zinc, and magnesium. These supplements come in various forms like tablets, capsules, and chewable.
Vitamin supplements cater to the potential deficiencies that can arise in a vegan diet, such as vitamin B12, vitamin D, and omega-3 fatty acids. Vitamin B12, primarily found in animal products, is often supplemented by vegans. Vitamin D, which can be harder to obtain from sunlight due to factors like geographic location, is another common supplement. Omega-3 fatty acids derived from algae are used to provide the essential fatty acids commonly obtained from fish in non-vegan diets.
Powder
Capsules/Tablets
Others
Powder holds the largest share in the market
A detailed breakup and analysis of the market based on the form has also been provided in the report. This includes powder, capsules/tablets and others. According to the report, powder accounted for the largest market share. Vegan supplements in powder form can be mixed with liquids or food. They offer versatility in consumption and are often used for protein supplements, such as plant-based protein powders. They can be blended into smoothies, shakes, oatmeal, or other recipes to increase protein intake. They are available in various flavors and protein sources, catering to different dietary preferences. Powdered forms of vitamins, minerals, and greens blends are also available. Powdered supplements generally provide a convenient and customizable way to incorporate specific nutrients into the diet of an individual.
Capsules and tablets are solid forms of supplements designed for oral consumption. Capsules are typically made from gelatin-free plant-based materials or cellulose and contain powdered or liquid supplement ingredients. On the other hand, tablets are compressed forms of powdered supplements. Both forms come in a variety of sizes and shapes. They offer ease of use and precise dosing, as the dosage is usually pre-measured. They are commonly used for various vitamins, minerals, and herbal supplements.
Pharmacies/Drug Stores
Supermarkets and Hypermarkets
Specialty Stores
Online Stores
Pharmacies/drug stores dominate the market
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes pharmacies/drug stores, supermarkets and hypermarkets, specialty stores, and online stores. According to the report, pharmacies/drug stores represented the largest segment. Vegan supplements are commonly sold via pharmacies and drug stores. These establishments offer a convenient and reliable option for individuals looking to purchase supplements, including vitamins, minerals, and protein powders. Pharmacies often carry a selection of well-known and trusted supplement brands, which makes it easy for customers to find what they need to supplement their vegan diets.
Many supermarkets and hypermarkets also stock a variety of vegan supplements. These retail outlets offer a wide range of products, including groceries and household items. They provide a convenient option for individuals to purchase vegan supplements along with their regular grocery shopping.
Specialty stores focusing on health, wellness, or organic products are dedicated to providing a wide array of vegan supplements. These stores often have a broader selection of plant-based supplements, catering to specific dietary preferences and needs. The staff in these stores can have specialized knowledge to assist customers in finding the right supplements for their requirements.
Online stores, including e-commerce platforms and the official websites of supplement brands, offer a convenient way to purchase vegan supplements. These platforms provide a vast selection, which allows customers to browse and compare various products. Online shopping also provides access to customer reviews and detailed product information. Customers can have supplements delivered to their doorstep, which makes it a convenient option for those who prefer shopping from the comfort of their homes.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest vegan supplements market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The increasing health and environmental concerns represents one of the primary factors driving the demand for vegan supplements in the North America region. Moreover, the wide availability of vegan supplements through online stores is supporting the market growth in the region. Besides this, the growing prevalence of numerous lifestyle diseases is influencing the market positively in the region.
Asia Pacific is estimated to witness stable growth, owing to increasing influence of social media, rising of natural, energy-rich, clean-label products, and product innovations, etc.
The leading companies are using microencapsulation and nanotechnology to enable better protection and controlled release of sensitive nutrients in supplements, which enhances their absorption and effectiveness within the body. They are also adopting the usage of plant based bioavailability enhancers to identify natural compounds from plant sources that can enhance the bioavailability of certain nutrients in vegan supplements and improve the absorption of nutrients that can be less bioavailable in plant-based diets. Moreover, key players are adopting the use of 3D printing technology to create personalized and customized vegan supplement formulations with precise dosages and combinations of nutrients. Besides this, leading manufacturers are developing mobile applications and digital platforms that offer personalized nutrition recommendations based on individual dietary preferences and goals. These platforms can suggest suitable vegan supplements to address specific nutrient gaps.
Aloha Inc.
Amway Corp.
Deva Nutrition LLC
DuPont de Nemours Inc.
Eversea Inc.
HTC Health
Jarrow Formulas Inc.
Nestle S.A.
NOW Foods
Nutrazee
Ora Organic
PepsiCo Inc.
In 2022, Jarrow Formulas Inc. introduced dual action immune booster that are formulated with two clinically studied and supported ingredients.
In 2022, Ora Organic, a leading producer of plant-based wellness products, has been positioned as the official nutrition partner of Major League Pickleball. The company produces workout and recovery products for this affiliation. Other product lines focus on stress and sleep support and beauty and skin, immune and gut health.