ビーガンサプリメント市場規模、シェア、成長分析：成分別、形態別、流通チャネル別、地域別 - 産業予測 2025～2032年

ビーガンサプリメント市場規模は2023年に89億1,000万米ドルとなり、2024年の97億4,000万米ドルから2032年には198億4,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは9.3％で成長する見通しです。

ビーガンサプリメント市場は、健康志向の高まりと菜食主義の人気に後押しされ、今後数年間で大きく成長する見通しです。消費者は持続可能で倫理的に調達された製品にますます傾倒しており、これが需要をさらに高めると思われます。革新的なビーガン製剤の研究開発への投資が市場力学を強化し、利用可能なビーガンサプリメントの幅が広がることで応用の可能性が広がります。さらに、菜食主義の健康上の利点に対する意識の高まりと相まって、規制状況の支援も消費を押し上げると予想されます。しかし、サプリメント価格の高騰、製剤の複雑さ、有効性への懐疑的な見方、新興国市場におけるアクセスの制限といった課題は、市場の成長を制約する可能性があります。全体として、この分野は一定のハードルに直面しているもの、かなりの潜在力を示しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 顧客と購買基準の分析
• 特許分析

ビーガンサプリメント市場規模：成分別& CAGR（2025-2032）

• 市場概要
• ビタミンとミネラル
• プロテインサプリメント
• オメガ脂肪酸
• 植物性サプリメント
• その他の成分

ビーガンサプリメント市場規模：形態別& CAGR（2025-2032）

• 市場概要
• カプセル
• タブレット
• 粉末
• グミ
• 液体
• その他の形態

ビーガンサプリメント市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン小売
• オフライン小売
• 専門店
• 薬局
• スーパーマーケット/ハイパーマーケット
• その他のチャンネル

ビーガンサプリメント市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Deva Nutrition LLC（United States）
• Vega（Canada）
• NOW Foods（United States）
• Nordic Naturals（United States）
• PlantFusion（United States）
• Orgain, LLC（United States）
• Solgar, Inc.（United States）
• Nutricost（United States）
• NutraBlast（United States）
• Holland & Barrett（United Kingdom）
• Swisse Wellness PTY LTD（Australia）
• Garden of Life（United States）
• Vital Nutrients（United States）
• Now Health Group, Inc.（United States）
• Herbaland Naturals Inc.（Canada）
• Aloha（United States）

結論と提言

Vegan Supplements Market size was valued at USD 8.91 billion in 2023 and is poised to grow from USD 9.74 billion in 2024 to USD 19.84 billion by 2032, growing at a CAGR of 9.3% during the forecast period (2025-2032).

The vegan supplements market is poised for significant growth in the coming years, driven by rising health consciousness and the popularity of veganism. Consumers are increasingly leaning towards sustainable, ethically sourced products, which will further elevate demand. Investment in research and development of innovative vegan formulations is set to enhance market dynamics, while a broader range of available vegan supplements will expand application possibilities. Additionally, a supportive regulatory landscape coupled with increased awareness of veganism's health benefits is expected to boost consumption. However, challenges such as high supplement costs, formulation complexities, skepticism about efficacy, and limited access in developing regions may constrain market growth. Overall, the sector exhibits considerable potential despite facing certain hurdles.

Top-down and bottom-up approaches were used to estimate and validate the size of the Vegan Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Vegan Supplements Market Segments Analysis

Global Vegan Supplements Market is segmented by Ingredient, Form, Distribution Channel and region. Based on Ingredient, the market is segmented into Vitamins & Minerals, Protein Supplements, Omega Fatty Acids, Botanical Supplements and Other Ingredients. Based on Form, the market is segmented into Capsules, Tablets, Powders, Gummies, Liquids and Other Forms. Based on Distribution Channel, the market is segmented into Online Retail, Offline Retail, Specialty Stores, Pharmacies, Supermarkets/Hypermarkets and Other Channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Vegan Supplements Market

The rising prevalence of veganism as a prominent lifestyle and dietary choice worldwide is expected to considerably benefit the global vegan supplements market in the coming years. As more individuals adopt vegan principles, the demand for supplements that provide essential nutrients without conflicting with those values is increasing. Vegan supplements enable consumers to meet their nutritional needs while staying true to their dietary beliefs, making them an appealing option for health-conscious individuals. The growing awareness around plant-based diets and the importance of adequate nutrition is likely to further drive the growth of the vegan supplements market, reflecting broader shifts in consumer preferences.

Restraints in the Vegan Supplements Market

The Vegan Supplements market faces a significant constraint due to widespread misinformation and a general lack of awareness regarding the effectiveness of these products when compared to traditional animal-based alternatives. This skepticism can lead potential consumers to hesitate in adopting vegan supplements, ultimately hindering sales and revenue growth within the industry. To effectively address this challenge, companies must focus on educating consumers and dispelling myths surrounding vegan supplements. By increasing awareness and providing accurate information, businesses can overcome this restraint, fostering greater trust in these products and subsequently boosting market growth and consumer acceptance.

Market Trends of the Vegan Supplements Market

The vegan supplements market is witnessing a significant surge, particularly in emerging markets across Asia Pacific, the Middle East, and South America. This trend is driven by increasing consumer awareness about the health benefits of vegan lifestyles coupled with a rapid urbanization process that fosters a demand for convenient, plant-based nutrition options. Countries like Brazil, India, China, Saudi Arabia, the UAE, Japan, and Australia are at the forefront of this movement, with a growing population of health-conscious consumers gravitating towards vegan supplements. The convergence of these factors is poised to drive substantial growth in the global vegan supplements market, reflecting an evolving dietary landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Vegan Supplements Market Size by Ingredient & CAGR (2025-2032)

• Market Overview
• Vitamins & Minerals
• Protein Supplements
• Omega Fatty Acids
• Botanical Supplements
• Other Ingredients

Global Vegan Supplements Market Size by Form & CAGR (2025-2032)

• Market Overview
• Capsules
• Tablets
• Powders
• Gummies
• Liquids
• Other Forms

Global Vegan Supplements Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retail
• Offline Retail
• Specialty Stores
• Pharmacies
• Supermarkets/Hypermarkets
• Other Channels

Global Vegan Supplements Market Size & CAGR (2025-2032)

• North America (Ingredient, Form, Distribution Channel)
  • US
  • Canada
• Europe (Ingredient, Form, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Ingredient, Form, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Ingredient, Form, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Ingredient, Form, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Deva Nutrition LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vega (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nordic Naturals (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PlantFusion (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orgain, LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Solgar, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutricost (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NutraBlast (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Holland & Barrett (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swisse Wellness PTY LTD (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garden of Life (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vital Nutrients (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Now Health Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbaland Naturals Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aloha (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations