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柔軟仕上げ剤とコンディショナーの市場レポート：形態、性質、用途、流通チャネル、地域別、2024～2032年

Fabric Softeners and Conditioners Market Report by Form, Nature, Application, Distribution Channel, and Region 2024-2032
出版日: | 発行: IMARC | ページ情報: 英文 136 Pages | 納期: 2～3営業日

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柔軟仕上げ剤とコンディショナーの市場レポート：形態、性質、用途、流通チャネル、地域別、2024～2032年
出版日: 2024年08月10日
発行: IMARC
ページ情報: 英文 136 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の柔軟仕上げ剤とコンディショナーの市場規模は2023年に202億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに284億米ドルに達し、2024～2032年の間に3.8％の成長率（CAGR）を示すと予測しています。同市場は、ファブリックケアと衛生に関する消費者の意識の高まり、可処分所得水準の上昇、ライフスタイルの変化、製品の革新と環境に優しい処方の市場開拓、小売業とeコマースの急成長によって推進されています。

柔軟仕上げ剤とコンディショナーの市場分析

主要市場促進要因主要市場促進要因：ファブリックケアと衛生に関する消費者意識の開拓、可処分所得水準の上昇とライフスタイルの変化、環境に優しい処方の製品革新と開発などが主要市場促進要因の一部です。

主要市場動向：主要市場動向としては、天然材料やオーガニックの柔軟仕上げ剤に対する需要の増加、濃縮柔軟仕上げ剤の人気の高まり、特定の布地を対象とした製品ラインの拡大などが挙げられます。

地理的動向：高級で香りのよいファブリックケア製品に対する消費者の嗜好の高まり、市場内の堅調な競合、利便性と時間節約を重視するランドリーソリューションの台頭が、北米地域の柔軟仕上げ剤とコンディショナーの需要を積極的に牽引しています。

競合情勢： Amway Corporation、Church & Dwight Co. Inc.、Colgate-Palmolive Company、Henkel AG & Co. KGaA、Kao Corporation、Marico Limited、Procter & Gamble、Reckitt Benckiser、S. C. Johnson & Son Inc.、Unilever Plcなどが柔軟仕上げ剤とコンディショナー業界の主要企業です。

課題と機会：この業界の課題には、代替ファブリックケア製品との競合の激化、規制や環境への懸念の高まり、原材料価格の変動などがあります。一方、新興市場への急速な進出、革新的でサステイナブル製品処方の進歩、オンライン小売と消費者直接流通チャネルの急速な拡大などがあります。

柔軟仕上げ剤とコンディショナーの市場動向

ファブリックケアと衛生に対する消費者の意識の高まり

近年、ファブリックケアと衛生の重要性に関する消費者の意識が大幅に高まっています。この変化の背景には、健康とウェルネスに対する幅広い理解があり、それはパーソナルケアにとどまらず、衣料品や家庭用繊維製品のメンテナンスにまで及んでいます。消費者は現在、柔軟仕上げ剤とコンディショナーがいかに衣類の寿命と品質を向上させ、静電気のまとわりつきを抑え、洗濯物に心地よい香りを与えるかについて、より多くの情報を得るようになっています。柔軟仕上げ剤とコンディショナーは、繊維間の摩擦を減らすことで、衣類をよりソフトで快適な感触にするよう設計されています。これにより、衣類を着用する際の感覚的な体験が向上し、磨耗や裂けが防げるため、生地の寿命が延びる。その結果、より多くの消費者が、衣類の品質を維持するためにこれらの製品に投資するようになりました。さらに、アレルゲンや皮膚過敏症に対する意識の高まりが、低刺激性で皮膚科学的にテストされたファブリックケア製品への需要につながっています。特に親は、子どもの衣類に使用する製品に慎重で、刺激の強い化学物質や人工香料を含まないファブリックコンディショナーを好むため、柔軟仕上げ剤とコンディショナーの市場の展望は明るいです。

可処分所得の増加とライフスタイルの変化

世界の可処分所得の増加により、消費者のライフスタイルと消費パターンが変化しています。個人の所得が増えるにつれて、柔軟仕上げ剤やコンディショナーを含む高級品や利便性重視の製品に支出する傾向が強まっています。この動向は、経済成長によって中間所得層が増え、家庭用品やパーソナルケア用品への需要が高まっている発展途上地域で特に顕著です。多忙なライフスタイルが当たり前になりつつある中、消費者は日々のルーチンを簡素化し、より充実させる製品を求めています。柔軟仕上げ剤とコンディショナーは、基本的なクリーニング以上の利便性とその他の特典を提供することで、このニーズに応えています。品質に妥協することなく、素早く効果的に衣類をケアできることは重要なセールスポイントであり、柔軟仕上げ剤とコンディショナーの市場の収益に貢献することに成功しています。さらに、都市化の動向は、乾燥スペースが限られた狭いスペースに住む個人の増加を意味し、乾燥時間の短縮やシワの軽減といったファブリックコンディショナーの利点をより魅力的なものにしています。世界保健機関（WHO）によると、世界人口の55％以上が都市部に住んでおり、2050年には68％まで増加すると予測されています。この利便性という要素は、現代の消費者の購買決定において重要な役割を果たしています。

製品の革新と環境にやさしい製剤の開発

製品の処方と包装における革新は、柔軟仕上げ剤とコンディショナーの重要な推進力です。メーカー各社は、消費者の進化するニーズや嗜好を満たす新製品を継続的に開発しています。これには濃縮製剤の採用も含まれ、包装の削減や輸送排出量の削減により、より効果的で環境にやさしい製剤となっており、柔軟仕上げ剤とコンディショナーの市場を肯定的にとらえています。また、環境にやさしくサステイナブル製品へのシフトも著しいです。消費者は、購入品が環境に与える影響をますます気にするようになり、生分解性で無害な柔軟仕上げ剤への需要が高まっています。企業は、この環境意識の高い層にアピールするため、植物由来の成分やリサイクル可能な包装材を使用することで対応しています。消臭、シミ除去、色彩保護などその他の特典を提供する多機能柔軟仕上げ剤の開発も、市場開拓のもう一つの傾向です。こうした技術革新は、製品の性能向上への欲求に応えるものであると同時に、利便性と付加価値を求める広範な動向を反映したものでもあります。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界の柔軟仕上げ剤とコンディショナー市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：形態別

  • 液体
  • 乾燥機用シート
  • その他

第7章 市場内訳：性質別

  • オーガニック
  • 従来型

第8章 市場内訳：用途別

  • 家庭用
  • 商業用

第9章 市場内訳：流通チャネル別

  • スーパーマーケットとハイパーマーケット
  • コンビニエンスストア
  • オンラインストア
  • その他

第10章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第11章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第14章 価格分析

第15章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Amway Corporation
    • Church & Dwight Co. Inc.
    • Colgate-Palmolive Company
    • Henkel AG & Co. KGaA
    • Kao Corporation
    • Marico Limited
    • Procter & Gamble
    • Reckitt Benckiser
    • S. C. Johnson & Son Inc.
    • Unilever Plc
図表

List of Figures

  • Figure 1: Global: Fabric Softeners and Conditioners Market: Major Drivers and Challenges
  • Figure 2: Global: Fabric Softeners and Conditioners Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Fabric Softeners and Conditioners Market: Breakup by Form (in %), 2023
  • Figure 4: Global: Fabric Softeners and Conditioners Market: Breakup by Nature (in %), 2023
  • Figure 5: Global: Fabric Softeners and Conditioners Market: Breakup by Application (in %), 2023
  • Figure 6: Global: Fabric Softeners and Conditioners Market: Breakup by Distribution Channel (in %), 2023
  • Figure 7: Global: Fabric Softeners and Conditioners Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Fabric Softeners and Conditioners Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 9: Global: Fabric Softeners and Conditioners (Liquid) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Fabric Softeners and Conditioners (Liquid) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Fabric Softeners and Conditioners (Dryer Sheets) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Fabric Softeners and Conditioners (Dryer Sheets) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Fabric Softeners and Conditioners (Other Forms) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Fabric Softeners and Conditioners (Other Forms) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Fabric Softeners and Conditioners (Organic) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Fabric Softeners and Conditioners (Organic) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Fabric Softeners and Conditioners (Conventional) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Fabric Softeners and Conditioners (Conventional) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Fabric Softeners and Conditioners (Household) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Fabric Softeners and Conditioners (Household) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Fabric Softeners and Conditioners (Commercial) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Fabric Softeners and Conditioners (Commercial) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Fabric Softeners and Conditioners (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Fabric Softeners and Conditioners (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Fabric Softeners and Conditioners (Convenience Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Fabric Softeners and Conditioners (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Fabric Softeners and Conditioners (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Fabric Softeners and Conditioners (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Fabric Softeners and Conditioners (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Fabric Softeners and Conditioners (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: North America: Fabric Softeners and Conditioners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: North America: Fabric Softeners and Conditioners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: United States: Fabric Softeners and Conditioners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: United States: Fabric Softeners and Conditioners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Canada: Fabric Softeners and Conditioners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Canada: Fabric Softeners and Conditioners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Asia Pacific: Fabric Softeners and Conditioners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Asia Pacific: Fabric Softeners and Conditioners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: China: Fabric Softeners and Conditioners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: China: Fabric Softeners and Conditioners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Japan: Fabric Softeners and Conditioners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Japan: Fabric Softeners and Conditioners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: India: Fabric Softeners and Conditioners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: India: Fabric Softeners and Conditioners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: South Korea: Fabric Softeners and Conditioners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: South Korea: Fabric Softeners and Conditioners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: Australia: Fabric Softeners and Conditioners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: Australia: Fabric Softeners and Conditioners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Indonesia: Fabric Softeners and Conditioners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Indonesia: Fabric Softeners and Conditioners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Others: Fabric Softeners and Conditioners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Others: Fabric Softeners and Conditioners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Europe: Fabric Softeners and Conditioners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Europe: Fabric Softeners and Conditioners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Germany: Fabric Softeners and Conditioners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Germany: Fabric Softeners and Conditioners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: France: Fabric Softeners and Conditioners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: France: Fabric Softeners and Conditioners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: United Kingdom: Fabric Softeners and Conditioners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: United Kingdom: Fabric Softeners and Conditioners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Italy: Fabric Softeners and Conditioners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Italy: Fabric Softeners and Conditioners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Spain: Fabric Softeners and Conditioners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Spain: Fabric Softeners and Conditioners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Russia: Fabric Softeners and Conditioners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Russia: Fabric Softeners and Conditioners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Others: Fabric Softeners and Conditioners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Others: Fabric Softeners and Conditioners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Latin America: Fabric Softeners and Conditioners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Latin America: Fabric Softeners and Conditioners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Brazil: Fabric Softeners and Conditioners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: Brazil: Fabric Softeners and Conditioners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Mexico: Fabric Softeners and Conditioners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: Mexico: Fabric Softeners and Conditioners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Others: Fabric Softeners and Conditioners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Others: Fabric Softeners and Conditioners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Middle East and Africa: Fabric Softeners and Conditioners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Middle East and Africa: Fabric Softeners and Conditioners Market: Breakup by Country (in %), 2023
  • Figure 79: Middle East and Africa: Fabric Softeners and Conditioners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 80: Global: Fabric Softeners and Conditioners Industry: SWOT Analysis
  • Figure 81: Global: Fabric Softeners and Conditioners Industry: Value Chain Analysis
  • Figure 82: Global: Fabric Softeners and Conditioners Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Fabric Softeners and Conditioners Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Fabric Softeners and Conditioners Market Forecast: Breakup by Form (in Million US$), 2024-2032
  • Table 3: Global: Fabric Softeners and Conditioners Market Forecast: Breakup by Nature (in Million US$), 2024-2032
  • Table 4: Global: Fabric Softeners and Conditioners Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 5: Global: Fabric Softeners and Conditioners Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 6: Global: Fabric Softeners and Conditioners Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Fabric Softeners and Conditioners Market: Competitive Structure
  • Table 8: Global: Fabric Softeners and Conditioners Market: Key Players
目次
Product Code: SR112024A2414

The global fabric softeners and conditioners market size reached US$ 20.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 28.4 Billion by 2032, exhibiting a growth rate (CAGR) of 3.8% during 2024-2032. The market is propelled by the rising consumer awareness about fabric care and hygiene, rising disposable income levels, changing lifestyles, product innovations and developments of eco-friendly formulation, and rapidly growing retail and e-commerce sectors.

Fabric Softeners and Conditioners Market Analysis:

Major Market Drivers: Increasing consumer awareness about fabric care and hygiene, rising disposable income levels and changing lifestyles, and product innovations and development of eco-friendly formulations, are some of the major market drivers.

Key Market Trends: Some of the key market trends include the increasing demand for natural and organic fabric softeners, rising popularity of concentrated fabric softeners, and expansion of product lines targeting specific fabric types.

Geographical Trends: The increasing consumer preferences for premium and scented fabric care products, robust competition within the market, and rising focus on convenience and time-saving laundry solutions is positively driving the fabric softeners and conditioners demand across the North American region.

Competitive Landscape: Amway Corporation, Church & Dwight Co. Inc., Colgate-Palmolive Company, Henkel AG & Co. KGaA, Kao Corporation, Marico Limited, Procter & Gamble, Reckitt Benckiser, S. C. Johnson & Son Inc. and Unilever Plc, are among some of the key players in the fabric softeners and conditioners industry.

Challenges and Opportunities: Some of the challenges of this industry include increasing competition from alternative fabric care products, rising regulatory and environmental concerns, and varying raw material prices. Whereas, rapid expansion into emerging markets, advancements of innovative and sustainable product formulations, and rapid expansion of online retail and direct-to-consumer sales channels.

Fabric Softeners and Conditioners Market Trends:

Increasing Consumer Awareness about Fabric Care and Hygiene

In recent years, there has been a significant increase in consumer awareness regarding the importance of fabric care and hygiene. This shift is driven by a broader understanding of health and wellness, which extends beyond personal care to the maintenance of clothing and household textiles. Consumers are now more informed about how fabric softeners and conditioners can enhance the longevity and quality of their garments, reduce static cling, and provide a pleasant fragrance to their laundry. Fabric softeners and conditioners are designed to make clothes feel softer and more comfortable by reducing the friction between fibers. This enhances the sensory experience of wearing clothes and prevents wear and tear, thus extending the life of the fabric. As a result, more consumers are willing to invest in these products to maintain the quality of their apparel. Moreover, heightened awareness about allergens and skin sensitivities has led to a demand for hypoallergenic and dermatologically tested fabric care products. Parents, in particular, are cautious about the products they use for the clothing of the children, favoring fabric conditioners that are free from harsh chemicals and artificial fragrances, thereby creating a positive fabric softeners and conditioners market outlook.

Increasing Disposable Income and Changing Lifestyles

The rise in disposable income globally has led to a change in consumer lifestyles and spending patterns. As individuals earn more, they are more likely to spend on premium and convenience-oriented products, including fabric softeners and conditioners. This trend is particularly evident in developing regions where economic growth is lifting more individuals into the middle class, leading to increased demand for household and personal care products. With busy lifestyles becoming the norm, consumers seek products that simplify and enhance their daily routines. Fabric softeners and conditioners fit this need by offering convenience and additional benefits beyond basic cleaning. The ability to quickly and effectively care for clothes without compromising on quality is a significant selling point, thus successfully contributing to the fabric softeners and conditioners market revenue. Furthermore, the trend toward urbanization means more individuals are living in smaller spaces with limited drying areas, making the benefits of fabric conditioners, such as faster drying times and reduced wrinkles, even more attractive. According to the WORLD HEALTH ORGANIZATION, more than 55% of the global population live in urban areas, which is projected to grow up to 68% by 2050. This convenience factor plays a crucial role in the purchasing decisions of modern consumers.

Product Innovations and Development of Eco-Friendly Formulations

Innovation in product formulation and packaging has been a critical driver of the fabric softeners and conditioners market. Manufacturers are continuously developing new products that meet the evolving needs and preferences of consumers. This includes the introduction of concentrated formulas, which are more effective and environmentally friendly due to reduced packaging and lower transportation emissions and are thus portray a positive fabric softeners and conditioners market overview. There has also been a significant shift toward eco-friendly and sustainable products. Consumers are increasingly concerned about the environmental impact of their purchases, leading to a demand for biodegradable and non-toxic fabric softeners. Companies are responding by using plant-based ingredients and recyclable packaging materials to appeal to this environmentally conscious demographic. The development of multifunctional fabric conditioners that offer additional benefits such as odor elimination, stain removal, and color protection is another trend driving market growth. These innovations cater to the desire for enhanced product performance and also reflect a broader trend toward convenience and value-added products.

Fabric Softeners and Conditioners Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on form, nature, application, and distribution channel.

Breakup by Form:

Liquid

Dryer Sheets

Others

Liquid accounts for the majority of the market share

The fabric softeners and conditioners market research report has provided a detailed breakup and analysis of the market based on the form. This includes liquid, dryer sheets, and others. According to the report, liquid represented the largest segment.

Liquid fabric softeners dominate the market for several compelling reasons. Firstly, liquid forms are highly effective at delivering uniform softness and fragrance to fabrics, as they evenly disperse throughout the wash cycle. This ensures consistent results, enhancing the tactile quality and scent of laundry, which is highly valued by consumers. Additionally, liquids are convenient and easy to use, often available in concentrated formulas that require smaller doses per load, reducing waste and offering economic benefits. The versatility of liquid fabric softeners also plays a crucial role; they can be formulated to address specific needs such as sensitive skin, hypoallergenic options, and eco-friendly compositions. Liquid softeners also excel in dissolving quickly in both hot and cold water, making them suitable for various washing machines and conditions. Their packaging, typically in bottles, allows for precise dosage control and reduces the likelihood of overuse compared to powder or sheet forms.

Breakup by Nature:

Organic

Conventional

A detailed breakup and analysis of the market based on the nature have also been provided in the fabric softeners and conditioners market report. This includes organic and conventional.

Organic fabric softeners are gaining traction as consumers become increasingly aware of the environmental and health impacts of conventional products. These softeners are formulated using natural, plant-based ingredients and are free from synthetic chemicals, dyes, and artificial fragrances. The primary appeal of organic fabric softeners lies in their eco-friendly credentials. They are biodegradable and produced through sustainable practices, reducing the overall carbon footprint. Additionally, these products are typically hypoallergenic and gentle on the skin, making them ideal for individuals with sensitivities or allergies thus depicting a positive fabric softeners and conditioners market value.

Conventional fabric softeners remain the dominant segment in the market due to their widespread availability, affordability, and established consumer base. These softeners are typically formulated with synthetic ingredients that provide effective and immediate results in terms of softness, static reduction, and fragrance. They are readily available in various forms, including liquids, sheets, and powders, catering to diverse consumer preferences and laundry needs.

Breakup by Application:

Household

Commercial

Commercial represents the leading market segment

The fabric softeners and conditioners market research report has provided a detailed breakup and analysis of the market based on the application. This includes household and commercial. According to the report, commercial represented the largest segment.

The commercial segment holds the largest fabric softeners and conditioners market share in due to several key factors. The scale of operations in commercial settings such as hotels, hospitals, laundromats, and other hospitality industries demands consistent and high-quality fabric care. These establishments handle large volumes of laundry daily, necessitating products that ensure fabrics remain soft, fresh, and durable even after repeated washes. Fabric softeners and conditioners in these environments contribute to maintaining the aesthetic and functional quality of linens, towels, uniforms, and other textiles, which is crucial for consumer satisfaction and operational efficiency. Additionally, commercial establishments often prioritize products that offer additional benefits such as reducing wrinkles, speeding up drying times, and enhancing fabric life, which translates to cost savings over time. The preference of the commercial sector for bulk purchasing further amplifies the demand for fabric care products, ensuring a steady and significant consumption rate.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Online Stores

Others

Supermarkets and hypermarkets accounts for the majority of the market share

The fabric softeners and conditioners market research report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment.

Supermarkets and hypermarkets dominate the distribution channel for fabric softeners and conditioners due to several strategic advantages they offer both consumers and manufacturers. These large retail formats provide unparalleled convenience, enabling consumers to purchase a wide range of household products, including fabric care items, in a single trip. The extensive shelf space available in supermarkets and hypermarkets allows for a diverse array of brands and product variants, catering to different consumer preferences and budgets, thus creating a fabric softeners and conditioners market growth. This variety enhances the shopping experience, making it easier for consumers to find products that meet their specific needs, whether it is hypoallergenic, eco-friendly, or premium fabric softeners. Additionally, supermarkets and hypermarkets often benefit from economies of scale, allowing them to offer competitive pricing and frequent promotions that attract price-sensitive shoppers. Their extensive reach and high foot traffic further amplify their role in driving sales volume.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest fabric softeners and conditioners market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for fabric softeners and conditioners.

North America holds the largest segment in the fabric softeners and conditioners market due to several key factors. The high standard of living and greater disposable income of the region enables consumers to spend more on premium household products, including fabric care items. The cultural emphasis on cleanliness and hygiene further drives the demand for effective and high-quality fabric softeners and conditioners. Additionally, the presence of major market players such as Procter & Gamble, Unilever, and Colgate-Palmolive ensures a steady supply of innovative and diverse product offerings that cater to various consumer preferences. Another significant factor is the advanced retail infrastructure in North America, which includes a well-established network of supermarkets, hypermarkets, and e-commerce platforms. This accessibility makes it convenient for consumers to purchase fabric care products regularly. The strong promotional activities and marketing strategies employed by companies in the region also play a crucial role in maintaining high consumer engagement and brand loyalty.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the fabric softeners and conditioners industry include Amway Corporation, Church & Dwight Co. Inc., Colgate-Palmolive Company, Henkel AG & Co. KGaA, Kao Corporation, Marico Limited, Procter & Gamble, Reckitt Benckiser, S. C. Johnson & Son Inc. and Unilever Plc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Fabric softeners and conditioners companies in the fabric softeners and conditioners industry are taking significant efforts to drive the market through innovation, sustainability, and strategic marketing. Companies such as Procter & Gamble, Unilever, and Henkel are continuously investing in research and development to create advanced product formulations that meet evolving consumer needs. These innovations include concentrated formulas, which offer superior performance while reducing packaging waste and transportation costs. Additionally, according to the fabric softeners and conditioners market forecast, there is a strong focus on developing eco-friendly products that use biodegradable ingredients and recyclable packaging, appealing to the growing number of environmentally conscious consumers. To enhance market reach and consumer engagement, these companies are leveraging digital marketing and e-commerce platforms. They use data-driven strategies to tailor their marketing efforts, ensuring personalized consumer experiences and higher conversion rates.

Latest News:

August 11, 2023: SOUPLINE, Colgate-Palmolive's fabric softener brand, launched a novel range of fabric softening tablets, which were developed with a focus on sustainability and convenience in response to consumer priorities.

February 7, 2024: LION CORPORATION launched the "SOFLAN Premium Deodorizer," a fabric softener with strong antibacterial properties that prevent bacterial growth and odors, even before clothing is fully dried.

Key Questions Answered in This Report

  • 1. How big is the global fabric softeners and conditioners market?
  • 2. What is the expected growth rate of the global fabric softeners and conditioners market during 2024-2032?
  • 3. What are the key factors driving the global fabric softeners and conditioners market?
  • 4. What has been the impact of COVID-19 on the global fabric softeners and conditioners market?
  • 5. What is the breakup of the global fabric softeners and conditioners market based on the form?
  • 6. What is the breakup of the global fabric softeners and conditioners market based on the application?
  • 7. What is the breakup of the global fabric softeners and conditioners market based on the distribution channel?
  • 8. What are the key regions in the global fabric softeners and conditioners market?
  • 9. Who are the key players/companies in the global fabric softeners and conditioners market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Fabric Softeners and Conditioners Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Form

  • 6.1 Liquid
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Dryer Sheets
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Others
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Nature

  • 7.1 Organic
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Conventional
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Application

  • 8.1 Household
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Commercial
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Distribution Channel

  • 9.1 Supermarkets and Hypermarkets
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Convenience Stores
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Online Stores
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Others
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Amway Corporation
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 SWOT Analysis
    • 15.3.2 Church & Dwight Co. Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Colgate-Palmolive Company
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
      • 15.3.3.4 SWOT Analysis
    • 15.3.4 Henkel AG & Co. KGaA
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
      • 15.3.4.4 SWOT Analysis
    • 15.3.5 Kao Corporation
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 Marico Limited
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 Procter & Gamble
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 Reckitt Benckiser
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
      • 15.3.8.4 SWOT Analysis
    • 15.3.9 S. C. Johnson & Son Inc.
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 SWOT Analysis
    • 15.3.10 Unilever Plc
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 Financials