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市場調査レポート
商品コード
1541338
自動車サブスクリプション市場レポート:サービスプロバイダー、車種、サブスクリプション期間、最終用途、地域別、2024~2032年Car Subscription Market Report by Service Providers, Vehicle Type, Subscription Period, End Use, and Region 2024-2032 |
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自動車サブスクリプション市場レポート:サービスプロバイダー、車種、サブスクリプション期間、最終用途、地域別、2024~2032年 |
出版日: 2024年08月10日
発行: IMARC
ページ情報: 英文 142 Pages
納期: 2~3営業日
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世界の自動車サブスクリプション市場規模は2023年に46億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに195億米ドルに達し、2024~2032年の間に16.8%の成長率(CAGR)を示すと予測しています。大衆の間で様々な自動車にアクセスする需要が高まっていること、自動車の所有に対する個人の認識が変化していること、自動車産業における技術進歩が市場を推進している主要要因のいくつかです。
主要市場促進要因:自動車サブスクリプションサービスは、従来の自動車所有に代わる便利で柔軟な選択肢を提供するため、需要が拡大しており、市場展望は良好です。さらに、デジタルプラットフォームとモバイルアプリの統合により、シームレスなサブスクリプション管理、車両選択、配達や集荷のスケジューリングが可能になり、業界の需要をさらに押し上げています。
主要市場動向:都市化の進展、燃料価格の変動、環境に優しい交通手段を求める環境意識が、業界の成長を促進すると予想されます。これに加え、自動車サブスクリプションサービスは通常、高級車、電気自動車(EV)、SUV、ハイブリッド車など幅広い車両オプションを提供するため、市場の成長が加速します。
競合情勢:著名な自動車サブスクリプション市場企業には、Carly Holdings Limited、Cluno GmbH(Cazoo Limited)、Cox Enterprises Inc.、Facedrive Inc.、Lyft Inc.、Onto Ltd.、OpenRoad Auto Group、The Hertz Corporation、Wagonex Limited、ZoomCarなどがあります。
地理的動向:自動車サブスクリプション市場力学によると、消費者の間で従来の自動車所有からより柔軟なモビリティソリューションへのシフトが顕著であるため、欧州が市場で明確な優位性を示しています。
課題と機会:自動車サブスクリプションサービスの利用可能性に関する消費者の認識不足や、高いメンテナンスサービス費用が市場成長の妨げとなっています。しかし、環境問題への関心が高まるなか、自動車サブスクリプションは、自動車の共同利用を促し、従来の自動車所有に比べ二酸化炭素排出量を全体的に削減することで、持続可能性を促進することができます。
多様な車両へのアクセス
自動車サブスクリプションサービスは、加入者にセダン、SUV、高級車、電気自動車(EV)など、多様な自動車へのアクセスを記載しています。例えば、アスタラは2024年6月、プライベートとプロフェッショナルユース向けにあらゆるセグメントのモデルを提供する新しいカーサブスクリプションサービス、Moveを開始しました。このポートフォリオには、Kia、Mitsubishi、Maxus、Isuzuの4社の車種に加え、Suzukiの車種と2人乗りの電気自動車「マイクロリーノ」が含まれています。これにより、個人はさまざまな車種を体験し、ニーズや好みに応じて自由に乗り換えることができます。これらの要因が、今後数年間、自動車サブスクリプション市場を推進すると予想されます。
消費者の嗜好の変化
自動車所有に対する消費者の意識は進化しています。ミレニアル世代やZ世代といった若い世代は、車のサブスクリプションモデルを好む傾向を示しています。例えば、Deloitteが2024年3月に発表した記事によると、全年齢層の消費者の5人に1人(18%)が車のサブスクリプションモデルを支持しており、中でも18~34歳が最も高い関心(28%)を示しています。彼らは、車を所有することに伴う責任やコストよりも、経験や利便性を重視しています。これらの要因は、自動車サブスクリプション市場予測にさらにプラスの影響を与えます。
技術の進歩
技術は自動車サブスクリプションサービスにおいて重要な役割を果たしており、ユーザーはすべてのプロセスをオンラインで完了できます。モバイルアプリケーションやオンラインプラットフォームにより、利用可能な自動車の閲覧、定額料金プランの比較、サービスへの申し込みが容易になりました。例えば、2022年10月、自動車のサブスクリプションサービスを提供するMyles,は、1ヶ月ごとに車を乗り換えることができるサブスクリプションプランを開始しました。加入手続きは、簡単なKYCプロセスを完了することで、Myles Zero Mobileアプリまたはウェブサイトから簡単に利用できます。これらの要因が自動車サブスクリプション市場の収益をさらに押し上げています。
The global car subscription market size reached US$ 4.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 19.5 Billion by 2032, exhibiting a growth rate (CAGR) of 16.8% during 2024-2032. The rising demand for accessing a variety of vehicles among the masses, changing perceptions of individuals towards ownership of vehicles, and technological advancements in the automotive industry, represent some of the key factors propelling the market.
Major Market Drivers: The demand for car subscription services is growing, as they offer a convenient and flexible alternative to traditional car ownership, offering a favorable market outlook. Moreover, the integration of digital platforms and mobile apps enables seamless subscription management, vehicle selection, and scheduling of deliveries or pickups, further propelling the industry's demand.
Key Market Trends: The rising urbanization, fluctuating fuel prices, and environmental awareness for eco-friendly transportation options are anticipated to propel the industry's growth. In addition to this, car subscription services typically offer a wide range of vehicle options, including luxury cars, electric vehicles (EVs), SUVs, and hybrids, thereby escalating the market's growth.
Competitive Landscape: Some of the prominent car subscription market companies include Carly Holdings Limited, Cluno GmbH (Cazoo Limited), Cox Enterprises Inc., Facedrive Inc., Lyft Inc., Onto Ltd., OpenRoad Auto Group, The Hertz Corporation, Wagonex Limited, and ZoomCar, among many others.
Geographical Trends: According to the car subscription market dynamics, Europe exhibits a clear dominance in the market owing to a noticeable shift among consumers away from traditional car ownership towards more flexible mobility solutions.
Challenges and Opportunities: Lack of awareness among consumers regarding the availability of car subscription services, and high maintenance and service costs are hampering the market growth. However, with increasing concerns of environmental issues, car subscriptions can promote sustainability by encouraging shared vehicle usage and reducing overall carbon footprints compared to traditional car ownership.
Access to a Variety of Vehicles
Car subscription services provide subscribers with access to a diverse range of vehicles, including sedans, SUVs, luxury cars, and electric vehicles (EVs). For instance, in June 2024, Astara launched Move, a new car subscription service that offers models from all sectors for private and professional usage. This portfolio includes models from four of the companies it represents, namely Kia, Mitsubishi, Maxus, and Isuzu, as well as the Suzuki range and the two-seater electric "Microlino,". This allows individuals to experience different car models and switch between them as desired, depending on their needs or preferences. These factors are expected to propel the car subscription market in the coming years.
Changing Consumer Preferences
Consumer attitudes toward car ownership are evolving. Younger generations, such as millennials and Gen Z, are showing preferences for the car subscription model. For instance, according to an article published by Deloitte in March 2024, one in every five consumers of all ages (18%) supported the car subscription model, with 18-34-year-olds showing the greatest interest (28%). They value experience and convenience over the responsibility and costs associated with owning a car. These factors further positively influence the car subscription market forecast.
Technological Advancements
Technology is playing a significant role in car subscription services, enabling users to complete the entire process online. Mobile applications and online platforms make it easier for individuals to browse available vehicles, compare subscription plans, and sign up for services. For instance, in October 2022, Myles, a vehicle subscription provider, launched a one-month subscription plan that will enable people to change cars every month. The process of subscription can be easily availed by the Myles Zero Mobile app or website by completing the simple KYC process. These factors are further boosting the car subscription market revenue.
IMARC Group provides an analysis of the key trends in each segment of the global car subscription market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on service providers, vehicle type, subscription period, and end use.
OEMs and Captives
Independent/Third Party Service Provider
Independent/third party service provider dominates the market
The report has provided a detailed breakup and analysis of the market based on the service providers. This includes OEMs and captives and independent/third party service provider. According to the report, independent/third party service provider represented the largest segment.
According to the car subscription market outlook, independent/third party service providers are not limited to a single brand or manufacturer, allowing them to offer a wide range of vehicle options from various manufacturers. This gives customers greater flexibility in choosing the car that best suits their needs, preferences, and budget. Since independent/third party service providers are not tied to any specific brand, they can offer unbiased recommendations based on the requirements of customers. Their goal is to find the right vehicle for the customer, rather than pushing a specific brand or model.
IC Powered Vehicle
Electric Vehicle
IC powered vehicle holds the biggest market share
A detailed breakup and analysis of the market based on the vehicle type has also been provided in the report. This includes IC powdered vehicle and electric vehicle. According to the report, IC powered vehicle accounted for the largest market share.
According to the car subscription market overview, the infrastructure for IC powered vehicles is well-established in most regions, such as gas stations are abundant, making it convenient for drivers to refuel their vehicles. In addition, IC powered vehicles generally offer longer driving ranges compared to electric vehicles (EVs) and have shorter refueling times. This makes them more suitable for long-distance travel or for individuals who require a vehicle with extended-range capabilities.
1 to 6 Months
6 to 12 Months
More Than 12 Months
A detailed breakup and analysis of the market based on the subscription period has also been provided in the report. This includes 1 to 6 months, 6 to 12 months, and more than 12 months. According to the car subscription market report, 6 to 12 months accounted for the largest market share.
People can switch to a different vehicle or service provider sooner if their needs change or if they want to try out different cars. It provides an opportunity to experience various models and make adjustments based on personal preferences or changing circumstances. Moreover, opting for a shorter subscription period reduces the commitment level and gives customers the freedom to explore alternative options more frequently.
Private
Corporate
Corporate represents the largest segment
A detailed breakup and analysis of the market based on the end use has also been provided in the report. This includes private and corporate. According to the report, corporate accounted for the largest market share.
Car subscriptions can be more cost-effective compared to traditional car ownership or leasing. Instead of a large upfront payment or long-term lease commitments, companies can pay a monthly subscription fee that covers the cost of the vehicle, maintenance, insurance, and other associated expenses. This predictable, fixed cost structure allows for better budgeting and cost control. Moreover, companies can choose from a wide range of vehicles and switch between models as per their needs. This flexibility allows businesses to adapt to changing requirements, such as different types of projects or client demands. Additionally, car subscriptions often have shorter terms compared to traditional leases, enabling companies to adjust their fleet size or composition more easily.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Europe exhibits a clear dominance, accounting for the largest market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe exhibits a clear dominance.
According to the car subscription market statistics, Europe held the biggest market share as owning a car in the region can be expensive due to various factors, such as high purchase prices, insurance costs, fuel prices, parking fees, and maintenance expenses. Car subscription services provide an alternative that allows individuals to avoid the upfront costs and ongoing financial burdens associated with car ownership. Many European cities face issues related to traffic congestion, limited parking spaces, and strict emissions regulations. Car subscription services provide a flexible transportation solution without the hassle of owning and parking a car in crowded urban areas. People can access vehicles on demand when they need them and return them when they are done, reducing the need for private car ownership. For instance, in September 2023, Casi collaborated with Hyundai Motor Europe to provide the OEM's Mocean car subscription service to European markets.
The car subscription industry is witnessing a rise in competition as more companies are entering the market, offering subscription-based models as an alternative to traditional car ownership or leasing. The market includes both traditional automakers and tech startups, each bringing their own unique value propositions and targeting different customer segments. The car subscription market is relatively new and evolving, which means there is potential for new entrants to disrupt the existing players by introducing innovative business models or technologies. While the market is presenting opportunities, there can be barriers to entry for new players. Established companies may have significant brand recognition, existing customer bases, and partnerships with dealerships or manufacturers, which can make it challenging for new entrants to gain traction.
Carly Holdings Limited
Cluno GmbH (Cazoo Limited)
Cox Enterprises Inc.
Facedrive Inc.
Lyft Inc.
Onto Ltd.
OpenRoad Auto Group
The Hertz Corporation
Wagonex Limited
ZoomCar
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
June 2024: Astara, launched Move, a new car subscription service that offers models from all sectors for private and professional usage. This portfolio includes models from four of the companies it represents, namely Kia, Mitsubishi, Maxus, and Isuzu, as well as the Suzuki range and the two-seater electric "Microlino,".
April 2024: Helixx Technologies launched an electric car and van subscription service. This service provides a brand-new automobile or van with insurance and maintenance for as low as $0.25 per hour or $6.00 per day, with no up-front fees.
February 2024: AMT Auto launched a vehicle subscription service that allows consumers to drive the automobile they want, when they want, and without the burden of ownership.