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偽造防止包装市場レポート：技術、機能タイプ、最終用途産業、地域別、2024～2032年

Anti-Counterfeit Packaging Market Report by Technology (Barcodes, RFID, Holograms, Taggants, and Others), Feature Type, End Use Industry, and Region 2024-2032

出版日
発行
IMARC
ページ情報
英文 149 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
偽造防止包装市場レポート：技術、機能タイプ、最終用途産業、地域別、2024～2032年
出版日: 2024年08月10日
発行: IMARC
ページ情報: 英文 149 Pages
納期: 2～3営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の偽造防止包装市場規模は2023年に1,234億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに3,151億米ドルに達し、2024～2032年の間に10.7％の成長率（CAGR）を示すと予測しています。偽造事例の増加、偽造防止包装における新たな技術的進歩、主要市場参入企業間の合併・買収（M&A）などが市場を推進する主要要因の一部です。

偽造防止包装とは、製品の偽造や不正な複製を防止または抑止するために採用される包装ソリューションや技術を指します。セキュリティ機能、改ざん防止機構、固有の識別マーカーを包装に組み込むことで、封入された製品の真正性と完全性を保証します。洗練された包装技術と方法を採用することで、市場における偽造品の拡散に対抗し、ブランドの評判を保護し、消費者の安全を守り、メーカーの収益を維持します。偽造防止包装は、偽造者がオリジナルの包装を正確に再現したり模倣したりすることを困難にする、目に見える、そして秘密の機能を提供することを目的としています。このようなセキュリティ対策は、消費者や規制当局が真正な製品を識別するのに役立つと同時に、企業がサプライチェーン全体を通じて製品を追跡・追跡することを可能にします。

世界の偽造防止包装市場は、主に医薬品、飲食品（F&B）、民生用電子機器製品、高級品など様々な業界における偽造行為に対する需要の高まりによって、強固な偽造防止包装ソリューションに対する強い需要が生まれています。さらに、偽造に効果的に対抗するための先進包装技術や戦略が広く採用されていることも、市場の成長に寄与しています。さらに、政府や規制機関による厳しい規制や知的財産権の執行が偽造防止包装の採用を後押ししており、これも成長を促す大きな要因となっています。また、ホログラム、タンパーエビデントラベル、ユニークなシリアルコードなどの認証機能を組み込んだ革新的な包装ソリューションに対する需要の高まりも、市場成長を後押ししています。さらに、消費者の意識の高まりや本物志向の高まりも、市場にプラスの影響を与えています。

偽造防止包装市場傾向/促進要因

偽造の増加

偽造は、医薬品、電子機器、化粧品、高級品などさまざまな業界に影響を及ぼす世界の問題となっています。模倣品の増加はブランドオーナーに大きな課題をもたらし、企業が製品と消費者を保護するための効果的な対策を求める中で、模倣品防止包装ソリューションの需要を促進しています。さらに、偽造防止包装は、真正品と偽造品を区別するための視覚的な手がかりや認証機能を提供するため、消費者は十分な情報を得た上で購入の意思決定を行うことができ、ブランドの完全性を守ることができます。さらに、ブランドオーナーは自社製品と消費者を保護するために偽造防止包装ソリューションに注目し、市場成長を後押ししています。また、偽造防止包装にはさまざまな視覚的手がかりや認証機能が組み込まれており、消費者や当局が真正品と偽造品を見分けやすくなっていることも、市場成長を後押ししています。

新たな技術的進歩

偽造防止包装ソリューションの開発には技術の進歩が不可欠です。さらに、メーカーはセキュリティと認証を強化するために先進技術を包装に組み込んでいます。例えば、ユニークなパターンやホログラフィック機能を備えた改ざん防止ラベルは、改ざんの目に見える証拠を提供し、偽造品の特定を容易にすることで市場の成長を加速させています。さらに、クイックレスポンス（QR）コードや無線周波数識別（RFID）タグを組み込むことで、消費者やサプライ・チェーンの利害関係者は真正性を確認し、製品の歩みを追跡することができます。これらの技術はまた、ブランド・オーナーにサプライ・チェーンに関する貴重な洞察を提供し、透明性と説明責任を確保することで、製品の普及率を加速させる。これに加えて、ホログラフィック・ラベルのような視覚的手がかりの採用は、真正性を即座に示すものとして機能し、市場成長を後押ししています。また、変色インクや不可視インクなどの特殊インクは、特定の条件下でのみ可視化される秘密認証機能を提供し、市場成長に影響を与えるセキュリティ層をさらに増やしています。

業界の協力とパートナーシップ

包装企業、技術プロバイダー、ブランドオーナー間のコラボレーションやパートナーシップの増加が市場成長に寄与しています。また、コラボレーションにより、多様なセキュリティ機能や技術を包装ソリューションに統合することが可能になり、偽造者による製品の複製や改ざんがより困難になるため、市場成長に影響を与えています。さらに、協調的な取り組みは、製造業者、供給業者、流通業者、規制当局を含むすべての利害関係者間の情報交換と協力を促進することで、サプライチェーンのセキュリティを強化します。このような協力関係により、印刷技術、認証メカニズム、シリアル化システムに関する専門知識など、独自の能力を生かして、多様なセキュリティ機能や技術を包装ソリューションに統合することができます。また、安全性が高く、偽造者が複製や改ざんを行うことが困難な包装ソリューションを生み出すことができます。例えば、包装会社は技術プロバイダーと協力し、独自のホログラフィック・ラベルや改ざん防止シールと、埋め込まれた近距離無線通信（NFC）チップを統合し、製品認証への多層的なアプローチを確保することができます。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界の偽造防止包装市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：技術別

  • バーコード
  • RFID（無線周波数識別）
  • ホログラム
  • タガント
  • その他

第7章 市場内訳：機能タイプ別

  • 明示的特徴
  • 非明示的特徴

第8章 市場内訳：最終用途産業別

  • 飲食品
  • 医療
  • 自動車
  • 民生用電子機器
  • その他

第9章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第10章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第13章 価格分析

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • 3M Company
    • Alpvision SA
    • Applied DNA Sciences Inc.
    • Authentix Inc.（Blue Water Energy LLP）
    • Avery Dennison Corporation
    • CCL Industries Inc.
    • DuPont
    • Savi Technology Inc.（Lockheed Martin）
    • SICPA Holding SA
    • SML Group
    • Zebra Technologies
図表

List of Figures

  • Figure 1: Global: Anti-Counterfeit Packaging Market: Major Drivers and Challenges
  • Figure 2: Global: Anti-Counterfeit Packaging Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Anti-Counterfeit Packaging Market: Breakup by Technology (in %), 2023
  • Figure 4: Global: Anti-Counterfeit Packaging Market: Breakup by Feature Type (in %), 2023
  • Figure 5: Global: Anti-Counterfeit Packaging Market: Breakup by End Use Industry (in %), 2023
  • Figure 6: Global: Anti-Counterfeit Packaging Market: Breakup by Region (in %), 2023
  • Figure 7: Global: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 8: Global: Anti-Counterfeit Packaging (Barcodes) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 9: Global: Anti-Counterfeit Packaging (Barcodes) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 10: Global: Anti-Counterfeit Packaging (RFID (Radio-Frequency Identification)) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Anti-Counterfeit Packaging (RFID (Radio-Frequency Identification)) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Anti-Counterfeit Packaging (Holograms) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Anti-Counterfeit Packaging (Holograms) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Anti-Counterfeit Packaging (Taggants) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Anti-Counterfeit Packaging (Taggants) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Anti-Counterfeit Packaging (Other Technologies) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Anti-Counterfeit Packaging (Other Technologies) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Anti-Counterfeit Packaging (Overt Features) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Anti-Counterfeit Packaging (Overt Features) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Anti-Counterfeit Packaging (Covert Features) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Anti-Counterfeit Packaging (Covert Features) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Anti-Counterfeit Packaging (Food and Beverage) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Anti-Counterfeit Packaging (Food and Beverage) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: Anti-Counterfeit Packaging (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: Anti-Counterfeit Packaging (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Global: Anti-Counterfeit Packaging (Automotive) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Global: Anti-Counterfeit Packaging (Automotive) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: Global: Anti-Counterfeit Packaging (Consumer Electronics) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: Global: Anti-Counterfeit Packaging (Consumer Electronics) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Global: Anti-Counterfeit Packaging (Other End Use Industries) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Global: Anti-Counterfeit Packaging (Other End Use Industries) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: North America: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: North America: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: United States: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: United States: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: Canada: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: Canada: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: Asia Pacific: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: Asia Pacific: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: China: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: China: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Japan: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Japan: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: India: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: India: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: South Korea: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: South Korea: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Australia: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Australia: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: Indonesia: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: Indonesia: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: Others: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: Others: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: Europe: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: Europe: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Germany: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Germany: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: France: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: France: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: United Kingdom: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: United Kingdom: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Italy: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Italy: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: Spain: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: Spain: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Russia: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: Russia: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Others: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Others: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Latin America: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Latin America: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Brazil: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Brazil: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: Mexico: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 75: Mexico: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 76: Others: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 77: Others: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 78: Middle East and Africa: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 79: Middle East and Africa: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 80: Global: Anti-Counterfeit Packaging Industry: SWOT Analysis
  • Figure 81: Global: Anti-Counterfeit Packaging Industry: Value Chain Analysis
  • Figure 82: Global: Anti-Counterfeit Packaging Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Anti-Counterfeit Packaging Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Anti-Counterfeit Packaging Market Forecast: Breakup by Technology (in Million US$), 2024-2032
  • Table 3: Global: Anti-Counterfeit Packaging Market Forecast: Breakup by Feature Type (in Million US$), 2024-2032
  • Table 4: Global: Anti-Counterfeit Packaging Market Forecast: Breakup by End Use Industry (in Million US$), 2024-2032
  • Table 5: Global: Anti-Counterfeit Packaging Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 6: Global: Anti-Counterfeit Packaging Market Structure
  • Table 7: Global: Anti-Counterfeit Packaging Market: Key Players
目次
Product Code: SR112024A2447

The global anti-counterfeit packaging market size reached US$ 123.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 315.1 Billion by 2032, exhibiting a growth rate (CAGR) of 10.7% during 2024-2032. The growing instances of counterfeiting, the emerging technological advancements in anti-counterfeit packaging, and mergers and acquisitions (M&A) among key market players are some of the major factors propelling the market.

Anti-counterfeit packaging refers to the packaging solutions and techniques employed to prevent or deter the counterfeiting and unauthorized replication of products. It involves incorporating security features, tamper-evident mechanisms, and unique identification markers into the packaging to ensure the authenticity and integrity of the enclosed products. It protects brand reputation, safeguard consumer safety, and preserve the revenue of manufacturers by combating the proliferation of counterfeit goods in the market by employing sophisticated packaging technologies and methods, anti-counterfeit packaging aims to provide visible and covert features that make it difficult for counterfeiters to reproduce or imitate the original packaging accurately. These security measures help consumers and regulatory authorities to identify genuine products, while also allowing companies to track and trace their products throughout the supply chain.

The global anti-counterfeit packaging market is primarily driven by the rising demand for counterfeit activities across various industries, including pharmaceuticals, food and beverages (F&B), consumer electronics, and luxury goods, which has created a strong demand for robust anti-counterfeit packaging solutions. Additionally, the widespread adoption of advanced packaging technologies and strategies to combat counterfeiting effectively is contributing to the market growth. Moreover, the stringent regulations and intellectual property rights enforcement by governments and regulatory bodies have propelled the adoption of anti-counterfeit packaging representing another major growth-inducing factor. Also, the escalating demand for innovative packaging solutions that incorporate authentication features such as holograms, tamper-evident labels, and unique serialization codes are propelling the market growth. Furthermore, the growing consumer awareness and the increasing preference toward genuine products have influenced the market positively.

Anti-Counterfeit Packaging Market Trends/Drivers:

The increasing instances of counterfeiting

Counterfeiting has become a pervasive global issue affecting various industries, including pharmaceuticals, electronics, cosmetics, and luxury goods. The rise in counterfeit products poses significant challenges for brand owners which is driving the demand for anti-counterfeit packaging solutions as companies seek effective measures to protect their products and consumers. Moreover, anti-counterfeit packaging provides visual cues and authentication features that help differentiate genuine products from counterfeit ones, enabling consumers to make informed purchasing decisions and protecting brand integrity representing another major growth-inducing factor. Furthermore, brand owners are turning to anti-counterfeit packaging solutions to protect their products and consumers propelling the market growth. Also, anti-counterfeit packaging incorporates various visual cues and authentication features that make it easier for consumers and authorities to distinguish genuine products from counterfeits augmenting the market growth.

The emerging technological advancements

Technological advancements are essential in the development of anti-counterfeit packaging solutions. In addition, manufacturers are integrating advanced technologies into the packaging to enhance security and authentication. For instance, tamper-evident labels with unique patterns and holographic features provide visible evidence of tampering, making it easier to identify counterfeit products which is accelerating the market growth. Moreover, the incorporation of quick response (QR) codes and radio frequency identification (RFID) tags allow consumers and supply chain stakeholders to verify the authenticity and track the product's journey representing another major growth-inducing factor. These technologies also provide brand owners with valuable insights into their supply chain, ensuring transparency and accountability accelerating the product adoption rate. Besides this, the introduction of visual cues, such as holographic labels, serve as an immediate indication of authenticity propelling the market growth. Along with these special inks, such as color-shifting or invisible inks, provide covert authentication features that are only visible under specific conditions, adding an extra layer of security influencing the market growth.

Industry collaboration and partnerships

The increasing collaboration and partnerships among packaging companies, technology providers, and brand owners are contributing to the market growth. In addition, collaboration allows the integration of diverse security features and technologies into packaging solutions, making it more challenging for counterfeiters to replicate or tamper with products influencing the market growth. Furthermore, collaborative efforts strengthen supply chain security by promoting information exchange and cooperation among all stakeholders, including manufacturers, suppliers, distributors, and regulatory authorities. These collaborations allow for the integration of diverse security features and technologies into packaging solutions with their unique capabilities to the table, such as expertise in printing technologies, authentication mechanisms, or serialization systems. Also, they can create packaging solutions that are highly secure and difficult for counterfeiters to replicate or tamper with. For instance, a packaging company may collaborate with a technology provider to integrate unique holographic labels or tamper-evident seals with embedded near-field communication (NFC) chips, ensuring a multi-layered approach to product authentication.

Anti-Counterfeit Packaging Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global anti-counterfeit packaging market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on technology, feature type, and end use industry.

Breakup by Technology:

Barcodes

RFID (Radio-Frequency Identification)

Holograms

Taggants

Others

RFID currently dominates the market

The report has provided a detailed breakup and analysis of the market based on technology. This includes barcodes, radio-frequency identification (RFID), holograms, taggants, and others. According to the report, radio-frequency identification (RFID) represented the largest segment.

RFID technology utilizes radio waves to transfer data between a tag or label attached to a product and a reader device. It offers several advantages for anti-counterfeit measures, such as enhanced product tracking, authentication, and real-time monitoring capabilities contributing to the market growth. Moreover, its ability to provide a unique identification code for each product allows manufacturers, retailers, and consumers to track and authenticate products throughout the supply chain representing another major growth-inducing factor. Also, RFID tags can store large amounts of data, enabling detailed product information, such as manufacturing details, batch numbers, and expiration dates, to be securely embedded in the tag, providing a positive thrust to the market growth. Furthermore, RFID technology offers real-time monitoring and tracking capabilities, allowing manufacturers to detect and respond to any unauthorized handling or tampering of their products which helps prevent counterfeiting, diversion, and illicit trade activities propelling the market growth. Apart from this, RFID technology also provides operational benefits such as improved inventory management, supply chain visibility, and streamlined logistics. These advantages make it an attractive choice for companies across various industries, including pharmaceuticals, consumer goods, electronics, and automotive, among others.

Breakup by Feature Type:

Overt Features

Covert Features

Overt features represent the largest segment

The report has provided a detailed breakup and analysis of the market based on the feature type. This includes overt features and covert features. According to the report, overt features represented the largest segment.

Overt features are easily identifiable visual elements incorporated into the packaging to provide visible indications of authenticity and act as deterrents to counterfeiting. These features are designed to be easily recognized by consumers, supply chain participants, and regulatory authorities, helping them quickly distinguish genuine products from counterfeit ones. In addition, it typically includes elements such as holograms, security labels, embossing, unique designs, special inks, and tamper-evident features contributing to the market growth. These features are often integrated into product packaging in a way that makes them difficult to replicate, ensuring the integrity of the product and protecting consumers from counterfeit goods. Moreover, overt features are effective in establishing trust, enhancing brand reputation, and enabling swift identification of counterfeit products influencing market growth. Also, the growing popularity of overt features offering visible assurance of product authenticity among actively seeking consumers is augmenting the market growth. Furthermore, regulatory bodies and brand owners are also advocating for the use of overt features to combat counterfeiting creating a positive market outlook.

Breakup by End Use Industry:

Food and Beverage

Healthcare

Automotive

Consumer Electronics

Others

Healthcare sector holds the largest share in the market

A detailed breakup and analysis of the market based on the end use industry has also been provided in the report. This includes food and beverage, healthcare, automotive, consumer electronics, and others. According to the report, healthcare accounted for the largest market share.

The healthcare industry encompasses pharmaceuticals, medical devices, and healthcare products, all requiring stringent measures to prevent counterfeiting and ensure patient safety.

Counterfeit pharmaceuticals pose a significant threat to public health, as they may contain incorrect ingredients, incorrect dosage levels, or even harmful substances. To combat this issue, the healthcare industry has been actively adopting anti-counterfeit packaging solutions featuring solutions such as unique identification codes, tamper-evident seals, and track-and-trace technologies to ensure the authenticity and traceability of products throughout the supply chain contributing to the market growth. Moreover, the stringent regulations imposed by regulatory authorities, such as the food and drug administration (FDA) and the European medicines agency (EMA), further drive the demand for anti-counterfeit packaging in the healthcare sector. These regulations require pharmaceutical companies to implement serialization and track-and-trace systems to prevent the entry of counterfeit drugs into the market. Additionally, the growing awareness among consumers about the risks associated with counterfeit healthcare products led to an increasing preference for authentic and safe products. This, in turn, has prompted manufacturers to invest in anti-counterfeit packaging solutions to build trust and ensure product integrity propelling the market growth.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the majority of the market share.

North America has a robust regulatory framework and stringent laws regarding counterfeit products, which has led to increased adoption of anti-counterfeit packaging solutions by manufacturers. The presence of organizations such as the Food and Drug Administration (FDA) in the United States ensuring strict compliance and enforcement of anti-counterfeit measures is influencing the market growth. Moreover, various technologically advanced packaging industries in North America, known for their innovative packaging solutions including sophisticated anti-counterfeit technologies such as RFID tags, holograms, tamper-evident labels, and track-and-trace systems are providing a positive thrust to the market growth. These technologies provide enhanced security and authentication features, making it difficult for counterfeiters to replicate or tamper with products. Furthermore, the growing consumer awareness and demand for genuine and authentic products across North America is propelling market growth. Consumers are becoming more vigilant about the products they purchase and are willing to pay a premium for authentic and safe goods leading to increased adoption of anti-counterfeit packaging by brand owners to safeguard their products and protect their brand reputation.

Competitive Landscape:

At presents, key players in the market are implementing various strategies to strengthen their position and maintain a competitive edge. They are investing in research and development (R&D) activities to enhance their anti-counterfeit packaging solutions. Moreover, they are establishing strategic partnerships and collaborations with other industry stakeholders. This includes partnering with packaging technology providers, brand owners, government agencies, and industry associations. Besides this, they are aiming to offer numerous anti-counterfeit packaging solutions to cater to diverse industry needs. They expand their product portfolios to include various packaging formats, security features, and authentication technologies. This allows them to serve different sectors and address specific requirements effectively, strengthening their market presence.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

3M Company

Alpvision SA

Applied DNA Sciences Inc.

Authentix Inc. (Blue Water Energy LLP)

Avery Dennison Corporation

CCL Industries Inc.

DuPont

Savi Technology Inc. (Lockheed Martin)

SICPA Holding SA

SML Group

Zebra Technologies

Recent Developments:

In July 2021, Authentix acquired Strategic IP Information Pte Ltd (SIPI), an online brand and content rights protection provider, expanding Authentix's portfolio of digital security technologies to comprise online anti-counterfeiting and content rights solutions and increasing the scope of offerings for brand protection clients.

In 2022, 3M Company has established the new 3M Verify platform to report potential counterfeit 3M products, building on the success of its anti-counterfeit efforts during the COVID-19 pandemic by expanding its counterfeit reporting process to include all products made by the company.

In February 2022, CCL Industries announced that it has now become members of the International Anticounterfeiting Coalition (IACC). Joining IACC brings CCL Design Authentication into the Global Brand Protection community, to offer expertise in the fight against counterfeit to brand owners, law enforcement and governments.

Key Questions Answered in This Report

  • 1. What was the size of the global anti-counterfeit packaging market in 2023?
  • 2. What is the expected growth rate of the global anti-counterfeit packaging market during 2024-2032?
  • 3. What are the key factors driving the global anti-counterfeit packaging market?
  • 4. What has been the impact of COVID-19 on the global anti-counterfeit packaging market?
  • 5. What is the breakup of the global anti-counterfeit packaging market based on the technology?
  • 6. What is the breakup of the global anti-counterfeit packaging market based on the feature type?
  • 7. What is the breakup of the global anti-counterfeit packaging market based on the end use industry?
  • 8. What are the key regions in the global anti-counterfeit packaging market?
  • 9. Who are the key players/companies in the global anti-counterfeit packaging market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Anti-Counterfeit Packaging Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Technology

  • 6.1 Barcodes
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 RFID (Radio-Frequency Identification)
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Holograms
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Taggants
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Others
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast

7 Market Breakup by Feature Type

  • 7.1 Overt Features
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Covert Features
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by End Use Industry

  • 8.1 Food and Beverage
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Healthcare
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Automotive
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Consumer Electronics
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Others
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 3M Company
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
      • 14.3.1.3 Financials
      • 14.3.1.4 SWOT Analysis
    • 14.3.2 Alpvision SA
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Applied DNA Sciences Inc.
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
    • 14.3.4 Authentix Inc. (Blue Water Energy LLP)
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Avery Dennison Corporation
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 CCL Industries Inc.
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
    • 14.3.7 DuPont
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
    • 14.3.8 Savi Technology Inc. (Lockheed Martin)
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
    • 14.3.9 SICPA Holding SA
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
    • 14.3.10 SML Group
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
    • 14.3.11 Zebra Technologies
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 Financials
      • 14.3.11.4 SWOT Analysis