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市場調査レポート
商品コード
1541151
プッシュ・ツー・トーク・オーバー・セルラー市場レポート:接続タイプ、コンポーネント、用途、地域別、2024年~2032年Push-to-Talk Over Cellular Market Report by Connectivity Type, Component, Application, and Region 2024-2032 |
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カスタマイズ可能
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プッシュ・ツー・トーク・オーバー・セルラー市場レポート:接続タイプ、コンポーネント、用途、地域別、2024年~2032年 |
出版日: 2024年08月10日
発行: IMARC
ページ情報: 英文 146 Pages
納期: 2~3営業日
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世界のプッシュ・ツー・トーク・オーバー・セルラー市場規模は2023年に51億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけての成長率(CAGR)は8.2%を示し、2032年には106億米ドルに達すると予測しています。中小規模企業(SME)での遠隔作業モデルの採用増加、緊急事態や災害に対する懸念の高まり、クロスプラットフォーム互換性へのニーズの高まりなどが、市場を後押しする主な要因のひとつです。
プッシュ・ツー・トーク・オーバー・セルラー(PoC)は、セルラーネットワークを介した即時音声通信を可能にする通信技術です。携帯端末のボタンを押すだけで、ユーザー同士が素早く接続できます。また、1対1または1対多の通信チャネルを確立できるため、グループ・コミュニケーションの効率も高いです。標準的なスマートフォンで動作するため、無線機や専用機器を別途用意する必要がないです。既存の携帯電話インフラを活用するため、組織にとって費用対効果の高いソリューションとなります。
中小企業(SME)ではリモート・ワーク・モデルの採用が増加しており、PoCの採用が促進されています。さらに、緊急事態や災害に対する懸念の高まりが、危機管理および公共安全分野でのPoC利用を後押ししています。さらに、クロスプラットフォーム互換性へのニーズの高まりが、さまざまなデバイスやオペレーティングシステムでシームレスに動作するPoCの採用に影響を与えています。これとは別に、従来の無線システムとの接続を可能にするPoCシステムとの相互運用性に対する需要の高まりが、組織のスムーズな移行を可能にし、市場の成長を強化しています。さらに、特定の業界ニーズに合わせてPoCシステムをカスタマイズする能力の高まりが、市場の成長を後押ししています。
通信効率の向上
PoC技術は、通信効率を高めることができるため、大きな支持を集めています。従来の無線ベースのシステムでは通信範囲が制限されることが多かったが、PoCではセルラーネットワークを活用するため、より広範で信頼性の高い通信が可能になります。つまり、組織は広い地域にわたってシームレスに通信できるため、現場チーム、緊急対応者、企業はどこにいても確実に接続を維持できます。さらに、PoCはグループ通話やインスタント・ボイス・メッセージなどの機能を備えており、リアルタイムのコラボレーションや意思決定のための強力なツールとなっています。企業が効率性と迅速な対応時間を優先する中、PoCはコミュニケーション・プロセスを合理化する重要なソリューションとして浮上しています。
セキュリティとプライバシーの向上への注目の高まり
PoCテクノロジーは、様々な業界にとって不可欠なセキュリティとプライバシー機能を強化しています。PoCソリューションは多くの場合、高度な暗号化プロトコルを採用しています。これにより、ネットワーク上で共有される機密情報の機密性が保たれます。法執行機関、ヘルスケア、金融などの業界では、データ漏洩が深刻な結果をもたらす可能性のある安全な通信のためにPoCに依存しています。さらに、PoCを利用することで、管理者はユーザーアクセスをより詳細に制御できるようになり、通信を許可された担当者に限定することができます。PoCには高度なセキュリティ対策が施されているため、データ保護とプライバシー・コンプライアンスを最優先する組織にとって好ましい選択肢となっています。
拡張性と柔軟性の向上
スケーラビリティと柔軟性は、PoCの需要増加の原動力となっています。ビジネスの成長や進化に伴い、コミュニケーション・ニーズも変化します。PoCシステムは拡張性に優れているため、組織はインフラを大幅に調整することなく、ユーザーの追加や削除を容易に行うことができます。この柔軟性は、労働力に季節的変動がある業界や、急拡大中の業界には特に有利です。さらに、PoCは特定の運用要件に合わせてカスタマイズすることができます。異なるユーザーグループの設定、位置情報通信のためのジオフェンシングの設定、特殊なハードウェアとの統合など、PoCは多様なビジネスシナリオに対応するために必要な適応性を提供します。この汎用性により、PoCは、コミュニケーション戦略において機敏性を維持したいと考えている組織にとって、将来性のあるソリューションであり続けることができます。
The global push-to-talk over cellular market size reached US$ 5.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 10.6 Billion by 2032, exhibiting a growth rate (CAGR) of 8.2% during 2024-2032. The increasing adoption of remote working models in small and medium-scale enterprises (SMEs), rising concerns about emergencies and disasters, and the growing need for cross platform compatibility are some of the major factors propelling the market.
Push-to-talk over cellular (PoC) is a communication technology that enables instant voice communication over cellular networks. It allows users to quickly connect with one another by simply pressing a button on their mobile device. It also enables users to establish one-to-one or one-to-many communication channels, which makes it highly efficient for group communication. It eliminates the need for separate radios or specialized equipment, as it operates on standard smartphones. It leverages the existing cellular infrastructure, making it a cost-effective solution for organizations.
The increasing adoption of remote working models in small and medium-scale enterprises (SMEs) is catalyzing the adoption of PoC to ensure they stay connected and collaborate effectively, regardless of their location around the world. Moreover, the rising concerns about emergencies and disasters are driving the use of PoC in disaster management and public safety sectors, as it provides reliable and instant communication during crises. In addition, the growing need for cross platform compatibility is influencing organizations to adopt PoC, which often works seamlessly on various devices and operating systems. Apart from this, the increasing demand for interoperability with PoC systems to connect with traditional radio systems, which enables a smooth transition for organizations, is strengthening the growth of the market. Furthermore, the rising ability to customize PoC systems to specific industry needs is bolstering the market growth.
Improving communication efficiency
PoC technology is gaining significant traction due to its ability to enhance communication efficiency. Traditional radio-based systems often face limitations in coverage, but PoC leverages cellular networks, which provides a broader and more reliable reach. This means that organizations can communicate seamlessly across large geographic areas, which ensures that field teams, emergency responders, and businesses can stay connected wherever they are. Moreover, PoC offers features such as group calling and instant voice messaging, which makes it a powerful tool for real-time collaboration and decision-making. As businesses prioritize efficiency and quick response times, PoC emerges as a key solution to streamline communication processes.
Rising focus on better security and privacy
PoC technology offers enhanced security and privacy features, which are vital for various industries. PoC solutions often employ advanced encryption protocols. This ensures that sensitive information shared over the network remains confidential. Industries like law enforcement, healthcare, and finance rely on PoC for secure communication, where data breaches can have severe consequences. Additionally, PoC allows administrators to have greater control over user access, which enables them to restrict communication to authorized personnel. The heightened security measures associated with PoC make it a preferred choice for organizations that prioritize data protection and privacy compliance.
Growing scalability and flexibility
Scalability and flexibility are driving factors behind the increasing demand for PoC. As businesses grow or evolve, their communication needs change. PoC systems are highly scalable, which allows organizations to easily add or remove users without significant infrastructure adjustments. This flexibility is particularly advantageous for industries with seasonal variations in the workforce or those undergoing rapid expansion. Furthermore, PoC can be tailored to suit specific operational requirements. Whether it is configuring different user groups, setting up geofencing for location-based communication, or integrating with specialized hardware, PoC offers the adaptability needed to cater to diverse business scenarios. This versatility ensures that PoC remains a future-proof solution for organizations looking to stay agile in their communication strategies.
IMARC Group provides an analysis of the key trends in each segment of the market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on connectivity type, component and application.
3G
4G
Wi-Fi
Others
3G dominates the market
The report has provided a detailed breakup and analysis of the market based on the connectivity type. This includes 3G, 4G, Wi-Fi, and others. According to the report, 3G represented the largest segment. 3G connectivity for PoC offers reliable cellular network coverage, which makes it suitable for outdoor and remote areas wherein Wi-Fi cannot be readily available. It ensures that users can communicate seamlessly in various environments, including construction sites, rural areas, or during field operations.
Wi-Fi-based PoC relies on local wireless network connections, such as those found in offices, homes, or public Wi-Fi hotspots. This can provide high-speed data transmission and is cost-effective for organizations with existing Wi-Fi infrastructure. Wi-Fi PoC can offer excellent audio quality and low latency, which makes it ideal for indoor environments or situations where high bandwidth is crucial.
Equipment
Software
Services
Equipment holds the largest share in the market
A detailed breakup and analysis of the market based on the component has also been provided in the report. This includes equipment, software, and services. According to the report, equipment accounted for the largest market share. The equipment component of a PoC system includes the physical devices used for communication. This typically involves smartphones, dedicated PoC devices, or ruggedized handheld radios equipped with PoC capabilities. These devices are essential for users to engage in PoC communication. They are designed to be user-friendly, with a prominent push-to-talk button that allows users to initiate conversations instantly. The equipment should also be durable, especially in industries, such as construction or public safety, where devices may be subjected to harsh conditions. Additionally, the equipment must be compatible with the chosen PoC software to ensure interoperability and a smooth user experience.
Public Safety and Security
Construction
Energy and Utility
Transportation and Logistics
Manufacturing
Government and Defense
Travel and Hospitality
Others
Public safety and security hold the largest share in the market
The report has provided a detailed breakup and analysis of the market based on the application. This includes public safety and security, construction, energy and utility, transportation and logistics, manufacturing, government and defense, travel and hospitality, and others. According to the report, public safety and security accounted for the largest market share. PoC is a game-changer for public safety and security agencies such as police, fire departments, and emergency medical services. In critical situations, quick and reliable communication is paramount. PoC enables instant voice communication, allowing first responders to coordinate effectively during emergencies. Police officers can share real time information about suspects or incidents, firefighters can strategize their response, and paramedics can provide updates on patient conditions. Furthermore, PoC systems often include features like location tracking, which enhances situational awareness and helps responders reach incidents faster. This technology is invaluable during disasters, which ensures efficient communication even when traditional networks may be overloaded or disrupted.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest push-to-talk over cellular market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The increasing funding by public and private agencies for improving the overall public safety communications channels represents one of the primary factors driving the demand for PoC in the North American region. Moreover, the rising focus on employee safety is favoring the growth of the market in the region. Besides this, the growing emphasis on disaster recovery planning is influencing the market positively in the region.
Asia Pacific is estimated to witness stable growth, owing to significant improvement in the telecommunication industry, extensive research and development (R&D) activities, integration of advanced technologies, etc.
The leading companies are integrating a global positioning system (GPS) and location services that enables real-time tracking of PoC device locations, which enhances situational awareness and improving response times, especially in public safety and transportation applications. They are also launching advanced PoC systems that support multimedia sharing, which allows users to send images, videos, and documents in addition to voice messages. This feature is valuable for sharing critical visual information during emergencies or for collaborative work in industries like construction. Moreover, ley players are incorporating cloud services, which facilitates centralized management, data storage, and access to communication logs and enhances scalability, data backup, and remote device management.
AT&T Inc.
Azetti Networks
Bell Canada
KYOCERA Corporation
Mobile Tornado (Intechnology plc)
Motorola Solutions Inc.
Qualcomm Technologies Inc.
Simoco Wireless Solutions (Team Telecom Group Limited)
Sonim Technologies Inc
Verizon Communications Inc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
In 2020, Motorola Solutions Inc. partnered with Telia to supply with a third-generation partnership project (3GPP) mission-critical push-to-talk (MCPTT) solution as part of this agreement.
In 2022, Sonim Technologies Inc announced the launch of the XP5plus on the AT&T network to offer the best of both cellular and radio-like capabilities for businesses and employees working in extreme conditions.
In 2023, Qualcomm Technologies Inc. subsidiary of Qualcomm Incorporated acquired Autotalks to expand snapdragon digital chassis product.