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1541041

家庭用クリーナー市場レポート:製品タイプ、流通チャネル、成分、用途、地域別、2024~2032年

Household Cleaners Market Report by Product Type, Distribution Channel, Ingredient, Application, and Region 2024-2032

出版日: | 発行: IMARC | ページ情報: 英文 148 Pages | 納期: 2~3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=149.25円
家庭用クリーナー市場レポート:製品タイプ、流通チャネル、成分、用途、地域別、2024~2032年
出版日: 2024年08月10日
発行: IMARC
ページ情報: 英文 148 Pages
納期: 2~3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の家庭用クリーナー市場規模は2023年に373億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに525億米ドルに達し、2024~2032年の間に3.8%の成長率(CAGR)を示すと予測しています。大衆の間で健康と衛生に対する意識と重要性が高まっていること、政府の取り組みや保健団体による衛生習慣の推進が高まっていること、小売チャネルの拡大が市場を推進している主要要因の一部です。

家庭用クリーナーは、家庭内のさまざまな表面や物を洗浄するために特別に設計された製品です。これらのクリーナーは、液体、スプレー、粉末、拭き取りなどの形態で見られ、汚れ、垢、シミ、雑菌を除去するために利用されます。家庭用クリーナーの主成分には、水、洗剤、研磨剤、時には消毒剤が含まれることが多いです。これらの成分が協力して不要な物質を分解・除去し、衛生的で快適な生活環境に貢献します。ガラス、床、浴室、台所用品など、特定の作業用にさまざまなクリーナーが調合されています。これらの製品には化学物質が含まれているため、メーカーの指示に従うとともに、手袋の着用や適切な換気など、健康を守るために必要な予防措置を講じることが重要です。特定の作業に適したクリーナーを選択することで、より効率的な洗浄が可能になり、洗浄面の外観と完全性を保つことができます。

健康と衛生に対する意識の高まりと重要性が、世界市場を大きく牽引しています。加えて、衛生重視の高まりが、消毒剤を含む家庭用クリーナーの広範な使用につながっています。政府のイニシアチブ、保健機関、メディアは、衛生習慣の促進に重要な役割を果たしています。したがって、これが市場を大きく支えています。これとともに、クリーニング製品の販売促進におけるソーシャルメディアやインフルエンサーの役割も、市場にプラスの影響を与えています。インフルエンサーによるチュートリアル、掃除ハック、製品の推薦は、掃除をより魅力的で魅力的な家事にしており、特殊な家庭用掃除用品の売上増につながっています。さらに、ブランドのグローバリゼーションとスーパーマーケットやハイパーマーケットを含む小売チャネルの拡大により、家庭用洗剤はさまざまな地域の幅広い消費者にとってより身近なものとなっています。この入手しやすさが市場の成長を支えています。これとは別に、清潔さに対する文化的な態度や季節的なクリーニングの動向は、購買パターンに影響を与えます。こうした文化的なニュアンスや定期的な清掃活動の活発化も、業界の成長要因となっています。さらに、製品の配合、テクスチャー、香りの革新が市場の明るい展望を生み出しています。

家庭用クリーナー市場傾向/促進要因:

環境問題への関心と環境にやさしい製品への需要

環境保護と従来のクリーニング製品の有害性に関する意識の高まりは、家庭用クリーナー業界にとって重要な促進要因です。消費者は、クリーニング製品に使用される化学物質や、それらが環境や人体に与える潜在的な影響について知識を深めています。このような意識が、環境に優しい、環境に優しい洗浄ソリューションへの需要を後押ししています。現在、数多くの企業が、生分解性、無害性、環境に配慮した製品の開発に注力しています。こうした製品には、クルエルティフリーやオーガニックなどの認証が付与されていることが多く、持続可能性を優先する消費者層にアピールしています。さらに、規制やガイドラインも進化しており、メーカーは環境基準への準拠を迫られています。環境に優しい製品へのシフトは、新たな市場セグメントを開拓し、イノベーションの機会を提供し、業界の成長に貢献します。

都市化とライフスタイルの変化

世界の都市化動向は、ライフスタイルや生活様式に大きな変化をもたらしています。都市での生活は、居住スペースの狭さ、人口密度の高さ、清潔さへの関心の高まりを意味することが多いです。さらに、都市生活者のペースの速いライフスタイルが、時間と労力を節約できる便利で使いやすいクリーニング製品を好むようになりました。これに加え、共働き家庭の増加や女性の社会進出も、この動向に拍車をかけています。日々の清掃作業を効率的にこなせる、効果的なクリーニングソリューションへの信頼が高まっています。業界は、さまざまな表面やクリーニングのニーズに対応するさまざまな専用製品を提供することでこれに応えています。継続的な都市化傾向とそれに伴うライフスタイルの変化は、家庭用クリーナー業界の主要な牽引役であり続けると予想されます。

eコマースの成長とアクセシビリティ

eコマースの台頭は、アクセシビリティと利便性を高めることで、家庭用クリーナー業界を大きく後押ししています。消費者は現在、自宅にいながらにして幅広い種類のクリーニング製品を調べ、比較し、購入することができます。オンライン・プラットフォームにより、ブランドは遠隔地やサービスが行き届いていない地域の顧客を含む、より幅広い顧客層にリーチすることができます。定期購入モデルや頻繁なオンライン・プロモーションは、ロイヤリティを高め、売上を増加させる。さらに、オンライン空間では情報やレビューが迅速に広まるため、消費者はより多くの情報に基づいた意思決定を行うことができます。eコマース・プラットフォームはまた、小規模でニッチなブランドが、既存参入企業と効果的に競争することを可能にし、市場に革新性と多様性を吹き込みます。オンライン小売の継続的な成長は、AIやパーソナライズされたレコメンデーションなどの技術の統合と相まって、家庭用クリーナー市場の拡大の基本的な原動力であり続けると考えられます。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界の家庭用クリーナー市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳:製品タイプ別

  • 表面クリーナー
  • ガラスクリーナー
  • トイレボウルクリーナー
  • その他

第7章 市場内訳:流通チャネル別

  • スーパーマーケットとハイパーマーケット
  • コンビニエンスストア
  • オンラインストア
  • その他

第8章 市場内訳:成分別

  • 界面活性剤
  • ビルダー
  • 溶剤
  • 抗菌剤
  • その他

第9章 市場内訳:用途別

  • バスルーム
  • 台所
  • ファブリック
  • その他

第10章 市場内訳:地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場動向
    • 市場内訳:国別
    • 市場予測

第11章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第14章 価格指標

第15章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Bombril S/A
    • Church & Dwight Co. Inc.
    • Colgate-Palmolive Company
    • Godrej Consumer Products Limited
    • Henkel AG & Company KGaA
    • Kao Corporation
    • Reckitt Benckiser Group plc.
    • S. C. Johnson & Son Inc.
    • The Procter & Gamble Company
    • Unilever Plc
図表

List of Figures

  • Figure 1: Global: Household Cleaners Market: Major Drivers and Challenges
  • Figure 2: Global: Household Cleaners Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Household Cleaners Market: Breakup by Product Type (in %), 2023
  • Figure 4: Global: Household Cleaners Market: Breakup by Distribution Channel (in %), 2023
  • Figure 5: Global: Household Cleaners Market: Breakup by Ingredient (in %), 2023
  • Figure 6: Global: Household Cleaners Market: Breakup by Application (in %), 2023
  • Figure 7: Global: Household Cleaners Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Household Cleaners Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 9: Global: Household Cleaners (Surface Cleaner) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Household Cleaners (Surface Cleaner) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Household Cleaners (Glass Cleaner) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Household Cleaners (Glass Cleaner) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Household Cleaners (Toilet Bowl Cleaner) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Household Cleaners (Toilet Bowl Cleaner) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Household Cleaners (Other Product Types) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Household Cleaners (Other Product Types) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Household Cleaners (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Household Cleaners (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Household Cleaners (Convenience Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Household Cleaners (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Household Cleaners (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Household Cleaners (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Household Cleaners (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Household Cleaners (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Household Cleaners (Surfactants) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Household Cleaners (Surfactants) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Household Cleaners (Builders) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Household Cleaners (Builders) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Household Cleaners (Solvents) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Household Cleaners (Solvents) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Household Cleaners (Antimicrobials) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Household Cleaners (Antimicrobials) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Household Cleaners (Other Ingredients) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Household Cleaners (Other Ingredients) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Global: Household Cleaners (Bathroom) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Global: Household Cleaners (Bathroom) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Global: Household Cleaners (Kitchen) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Global: Household Cleaners (Kitchen) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Global: Household Cleaners (Floor) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Global: Household Cleaners (Floor) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Global: Household Cleaners (Fabric) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Global: Household Cleaners (Fabric) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: Global: Household Cleaners (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: Global: Household Cleaners (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: North America: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: North America: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: United States: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: United States: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Canada: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Canada: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Asia Pacific: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Asia Pacific: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: China: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: China: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Japan: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Japan: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: India: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: India: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: South Korea: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: South Korea: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Australia: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Australia: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Indonesia: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Indonesia: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Others: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Others: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Europe: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Europe: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Germany: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Germany: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: France: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: France: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: United Kingdom: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: United Kingdom: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Italy: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Italy: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Spain: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Spain: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: Russia: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 80: Russia: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 81: Others: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 82: Others: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 83: Latin America: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 84: Latin America: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 85: Brazil: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 86: Brazil: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 87: Mexico: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 88: Mexico: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 89: Others: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 90: Others: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 91: Middle East and Africa: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 92: Middle East and Africa: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 93: Global: Household Cleaners Industry: SWOT Analysis
  • Figure 94: Global: Household Cleaners Industry: Value Chain Analysis
  • Figure 95: Global: Household Cleaners Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Household Cleaners Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Household Cleaners Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
  • Table 3: Global: Household Cleaners Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 4: Global: Household Cleaners Market Forecast: Breakup by Ingredient (in Million US$), 2024-2032
  • Table 5: Global: Household Cleaners Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 6: Global: Household Cleaners Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Household Cleaners Market: Competitive Structure
  • Table 8: Global: Household Cleaners Market: Key Players
目次
Product Code: SR112024A2248

The global household cleaners market size reached US$ 37.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 52.5 Billion by 2032, exhibiting a growth rate (CAGR) of 3.8% during 2024-2032. The growing awareness and importance of health and hygiene among the masses, the escalating promotion of sanitary habits by government initiatives, and health organizations, and the expansion of retail channels are some of the major factors propelling the market.

Household cleaners are products designed specifically for cleaning various surfaces and objects within the home. These cleaners can be found in the form of liquids, sprays, powders, or wipes and are utilized to remove dirt, grime, stains, and germs. The main ingredients in household cleaners often include water, detergents, abrasives, and sometimes disinfectants. These components work together to break down and lift away unwanted substances, contributing to a hygienic and pleasant living environment. Different cleaners are formulated for specific tasks, such as cleaning glass, floors, bathrooms, or kitchen appliances. As these products contain chemicals, it's important to follow the manufacturer's instructions and take necessary precautions, like wearing gloves or ensuring proper ventilation, to protect one's health. The selection of the right cleaner for a specific task can lead to more efficient cleaning and preserve the appearance and integrity of the surfaces being cleaned.

The accelerating awareness and importance of health and hygiene majorly drives the global market. Additionally, the growing emphasis on hygiene has led to the extensive use of household cleaners, including disinfectants. Government initiatives, health organizations, and the media have played crucial roles in promoting sanitary habits. Therefore, this is significantly supporting the market. Along with this, the role of social media and influencers in promoting cleaning products is also positively influencing the market. Tutorials, cleaning hacks, and product endorsements by influencers are making cleaning a more engaging and attractive chore, leading to increased sales of specialized household cleaning products. In addition, the globalization of brands and the expansion of retail channels, including supermarkets and hypermarkets, are making household cleaners more accessible to a broad spectrum of consumers across different geographies. This availability is supporting the growth of the market. Apart from this, cultural attitudes towards cleanliness and seasonal cleaning trends influence buying patterns. These cultural nuances and periodic upticks in cleaning activities are also contributing factors to the industry's growth. Moreover, innovations in product formulations, textures, and scents are creating a positive market outlook.

Household Cleaners Market Trends/Drivers:

Environmental Concerns and Demand for Eco-Friendly Products

The rising consciousness regarding environmental conservation and the harmful effects of conventional cleaning products is a significant driver for the household cleaners industry. Consumers are becoming more knowledgeable about the chemicals used in cleaning products and their potential impact on the environment and human health. This awareness has driven a demand for green and eco-friendly cleaning solutions. Numerous companies are now focusing on developing biodegradable, non-toxic, and environmentally responsible products. These products often carry certifications such as cruelty-free or organic, appealing to a segment of consumers who prioritize sustainability. In addition, regulations and guidelines are also evolving, pushing manufacturers to comply with environmental standards. This shift towards eco-friendly products opens up new market segments and provides opportunities for innovation, contributing to industry growth.

Urbanization and Lifestyle Changes

The global trend towards urbanization has led to significant changes in lifestyles and living arrangements. Urban living often implies smaller living spaces, higher population density, and increased concerns about cleanliness. In addition, the fast-paced lifestyle of urban dwellers has driven a preference for convenient, easy-to-use cleaning products that save time and effort. Along with this, the growing number of dual-income families and the rising participation of women in the workforce have contributed to this trend. There is a greater reliance on effective cleaning solutions that can manage daily cleaning tasks efficiently. The industry is responding by offering a range of specialized products catering to different surfaces and cleaning needs, all designed for quick and hassle-free application. The continued urbanization trend and associated lifestyle changes are expected to remain key drivers for the household cleaners industry.

E-commerce Growth and Accessibility

The rise of e-commerce has provided a significant boost to the household cleaners industry by enhancing accessibility and convenience. Consumers now have the ability to explore, compare, and purchase a wide array of cleaning products from the comfort of their homes. The online platform allows brands to reach a broader customer base, including those in remote or underserved areas. Subscription models and frequent online promotions create loyalty and increase sales. Furthermore, the online space allows for the rapid dissemination of information and reviews, enabling consumers to make more informed decisions. E-commerce platforms also enable smaller and niche brands to compete effectively with established players, infusing the market with innovation and variety. The continuing growth of online retail, coupled with the integration of technology such as AI and personalized recommendations, is likely to remain a fundamental driver for the expansion of the household cleaners market.

Household Cleaners Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global household cleaners market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type, distribution channel, ingredient and application.

Breakup by Product Type:

Surface Cleaner

Glass Cleaner

Toilet Bowl Cleaner

Others

Surface cleaner dominates the market

The report has provided a detailed breakup and analysis of the market based on the product type. This includes surface cleaner, glass cleaner, toilet bowl cleaner, and others. According to the report, surface cleaner represented the largest segment.

Surface cleaners are designed to address a wide range of cleaning needs, from kitchen countertops and bathroom fixtures to glass surfaces and electronics. Their versatility makes them essential for various cleaning tasks, giving them a broad consumer appeal. Cleaning is an integral part of daily life, and surface cleaners cater to this constant demand. Regular use of surface cleaners to maintain cleanliness and hygiene contributes to their consistent market demand. It often comes in convenient spray or wipe formats, simplifying the cleaning process. Their user-friendly nature appeals to consumers seeking effective and hassle-free cleaning solutions. Many surface cleaners are formulated to work on various surfaces, eliminating the need for multiple specialized products. This not only saves consumers money but also reduces clutter under the sink. Surface cleaners have a broad consumer base, spanning households, offices, educational institutions, healthcare facilities, and more. This wide reach contributes to their market dominance.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Online Stores

Others

Supermarkets and hypermarkets hold the largest share in the market

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

In the household cleaners industry, the distribution channel of supermarkets and hypermarkets is driven by a confluence of factors that shape its growth and influence. These retail giants are favored by consumers for their wide product assortments, convenient locations, and one-stop shopping experiences. The modern lifestyle of consumers, marked by time constraints and the desire for convenience, has led to an increased reliance on these retail formats. Moreover, the pandemic has underscored the importance of access to essential products, and supermarkets/hypermarkets have proven to be reliable sources for household cleaning items. The purchasing power of consumers, especially in densely populated urban areas, contributes to the sustained demand for cleaners within these retail spaces. Additionally, strategic collaborations between manufacturers and these distribution channels have streamlined supply chains, ensuring consistent product availability. As consumers become more conscious of product attributes such as eco-friendliness and value for money, supermarkets and hypermarkets are well-positioned to cater to these preferences. Therefore, these market drivers collectively contribute to the robust growth and significance of the supermarkets and hypermarkets distribution channel within the household cleaners industry.

Breakup by Ingredient:

Surfactants

Builders

Solvents

Antimicrobials

Others

The report has provided a detailed breakup and analysis of the market based on the ingredient. This includes surfactants, builders, solvents, antimicrobials, and others.

Market drivers exert a significant influence on the household cleaners industry, particularly in relation to surfactants a crucial component of cleaning formulations. The escalating demand for effective cleaning solutions has fueled the growth of surfactants, owing to their ability to reduce surface tension and enhance cleaning efficiency. As consumers become more conscious of health and hygiene, there is a growing preference for products that offer superior cleaning performance. Moreover, the expansion of urbanization and increasing disposable incomes have led to a rise in the number of households, consequently amplifying the need for efficient cleaning agents. Surfactants also play a pivotal role in product innovation, enabling manufacturers to develop specialized cleaners for various surfaces and applications.

On the contrary, builders is an essential component of household cleaning formulations, are driven by a myriad of factors that shape the dynamics of the cleaning industry. The rising emphasis on cleanliness and hygiene, fueled by increased health awareness, has escalated the demand for effective cleaning solutions. Builders play a pivotal role in enhancing the performance of cleaning agents, enabling them to effectively remove tough stains and dirt. As urbanization continues to expand, the number of households grows, thereby augmenting the need for efficient cleaning products. Moreover, advancements in technology have paved the way for innovative formulations, allowing manufacturers to create cleaners tailored to specific surfaces and challenges.

Breakup by Application:

Bathroom

Kitchen

Floor

Fabric

Others

Bathroom holds the largest share in the market

A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes bathroom, kitchen, floor, fabric, and others. According to the report, bathroom accounted for the largest market share.

The escalating emphasis on cleanliness and hygiene, heightened by growing health awareness, has accelerated the demand for effective cleaning solutions tailored to bathrooms. With bathrooms being high-traffic areas prone to germs and grime buildup, consumers are seeking cleaning products that provide optimal disinfection and sanitation. The expanding urban population and changing lifestyles have led to an augmented number of households, thereby amplifying the requirement for specialized bathroom cleaners. Furthermore, the trend toward environmentally friendly options has driven the demand for eco-conscious bathroom cleaning products, aligning with consumers' sustainable preferences. The ongoing impact of the COVID-19 pandemic has further underscored the importance of maintaining hygienic spaces, driving the demand for bathroom cleaners with potent antibacterial properties. As a result of these driving forces, the bathroom application segment stands as a significant catalyst within the household cleaners' industry, shaping product innovation, consumer choices, and market expansion.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest household cleaners market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The household cleaners industry in North America is influenced by a range of market drivers that shape its growth trajectory. The heightened awareness of health and hygiene, accentuated by the ongoing concerns surrounding cleanliness, has led to an increased demand for effective cleaning solutions across the region. The region's urbanization and evolving lifestyles have contributed to a rise in the number of households, consequently amplifying the need for convenient and efficient cleaning products. Additionally, the consumer trend towards environmentally friendly options has driven the demand for sustainable and non-toxic cleaning products.

In addition, technological advancements continue to drive innovation in the industry, with smart cleaning devices and advanced formulations gaining traction among consumers. Moreover, the persistent impact of the COVID-19 pandemic has accentuated the importance of stringent cleaning practices, further bolstering the demand for household cleaning products. The North American market's response to these drivers has not only influenced product development and consumer preferences but has also positioned the region as a key driver of growth and innovation within the global household cleaners industry.

Competitive Landscape:

The global household cleaners market is experiencing significant growth due to the introduction of a variety of strategies and initiatives to cater to evolving consumer preferences, industry trends, and sustainability concerns. Numerous companies are focusing on product innovation, developing formulations that target specific cleaning needs, such as eco-friendly options, allergen removal, and multi-surface applications. Smart and automated cleaning devices are also gaining traction, allowing consumers to integrate technology into their cleaning routines. Along with this, companies are investing in research and development to create more effective and efficient cleaning agents while minimizing the environmental impact of their products. This includes exploring new ingredients, sustainable packaging solutions, and reducing the use of harmful chemicals. Collaboration with suppliers and partners to ensure the availability of high-quality components is also a common strategy. Furthermore, key players are emphasizing their commitment to social responsibility by participating in initiatives related to community hygiene and cleanliness, which is contributing to the market.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Bombril S/A

Church & Dwight Co. Inc.

Colgate-Palmolive Company

Godrej Consumer Products Limited

Henkel AG & Company KGaA

Kao Corporation

Reckitt Benckiser Group plc.

S. C. Johnson & Son Inc.

The Procter & Gamble Company

Unilever Plc

Recent Developments:

In August 2023, Colgate-Palmolive Company stated to focus more on a broader range of fast-moving consumer goods (FMCG) categories as it looks to expand its reach beyond oral hygiene. Its FMCG portfolio includes soaps (Softsoap, Protex, Sanex), home cleaners (Ajax, Fabuloso), fabric care (Fluffy, Cuddly), deodorants, dishwashing products (Axion, Palmolive), surface cleaners, shampoos, and pet nutrition products all over the world.

In July 2023, Godrej Consumer Products Limited introduced Godrej Magic Floor cleaning, a novel, inexpensive, and environmentally friendly ready-to-mix floor cleaning.

In November 2022, Church & Dwight Co. Inc. announced choosing IRI as its partner for market insights. Through the utilisation of IRI's technology and range of products, such as IRI ShopperSightsTM and E-Market Insights, the relationship will hasten the identification of growth areas within Church & Dwight's target markets and result in quicker decision-making.

Key Questions Answered in This Report

  • 1. How big is the global household cleaners market?
  • 2. What is the expected growth rate of the global household cleaners market during 2024-2032?
  • 3. What are the key factors driving the global household cleaners market?
  • 4. What has been the impact of COVID-19 on the global household cleaners market?
  • 5. What is the breakup of the global household cleaners market based on the product type?
  • 6. What is the breakup of the global household cleaners market based on the distribution channel?
  • 7. What is the breakup of the global household cleaners market based on the application?
  • 8. What are the key regions in the global household cleaners market?
  • 9. Who are the key players/companies in the global household cleaners market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Household Cleaners Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Surface Cleaner
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Glass Cleaner
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Toilet Bowl Cleaner
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Supermarkets and Hypermarkets
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Convenience Stores
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Online Stores
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Ingredient

  • 8.1 Surfactants
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Builders
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Solvents
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Antimicrobials
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Others
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Bathroom
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Kitchen
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Floor
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Fabric
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Others
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Bombril S/A
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 Church & Dwight Co. Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Colgate-Palmolive Company
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
      • 15.3.3.4 SWOT Analysis
    • 15.3.4 Godrej Consumer Products Limited
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
    • 15.3.5 Henkel AG & Company KGaA
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 Kao Corporation
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 Reckitt Benckiser Group plc.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 S. C. Johnson & Son Inc.
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 SWOT Analysis
    • 15.3.9 The Procter & Gamble Company
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 Unilever Plc
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 Financials
      • 15.3.10.4 SWOT Analysis