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市場調査レポート
商品コード
1540790

メディアモニタリングツールの市場レポート：コンポーネント別、展開別、タイプ別、企業規模別、用途別、産業別、地域別、2024～2032年

Media Monitoring Tools Market Report by Component, Deployment, Type, Enterprise Size, Application, Industry, and Region 2024-2032

出版日
発行
IMARC
ページ情報
英文 150 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
メディアモニタリングツールの市場レポート：コンポーネント別、展開別、タイプ別、企業規模別、用途別、産業別、地域別、2024～2032年
出版日: 2024年08月10日
発行: IMARC
ページ情報: 英文 150 Pages
納期: 2～3営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のメディアモニタリングツールの市場規模は2023年に46億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに124億米ドルに達し、2024～2032年の間に11.34％の成長率（CAGR）を示すと予測しています。

メディアモニタリングツールは、印刷物、オンライン、放送などのメディアアウトプットにまたがる公開情報、コンテンツの宣伝、多様なトピックのスキャンと監視を可能にする一連のソフトウェア・アプリケーションです。これらは、機械学習（ML）戦術を使用して継続的にクロールし、サイトをインデックス化するアルゴリズムベースのソリューションです。ウェブサイトのインデックスを作成した後、トピックを検索して、さまざまなブランド、企業、製品に関する言及、会話、さまざまな感情から機会を発見することができます。メディアモニタリングツールには、無料、重要、有料のソリューションがあり、イベントの表面レベル概要と洞察に満ちたデータを提供し、パーソナライズされたサポートが付属しています。これとは別に、このソリューションは、重要な消費者情報や市場動向の発見、ブランドの認知度や評判の追跡、カスタマイズ型顧客体験を提供するための本格的なコンテンツの構想、危機的状況の管理にも役立ちます。その結果、メディアモニタリングツールは、フランチャイズやブランドが広報（PR）業務を自動化し、競合分析を行うために使用されています。

メディアモニタリングツールの市場傾向：

急速なデジタル化、メディアとエンターテインメントセグメントの大幅な拡大、デジタル広告の掲載やデジタル雑誌、電子書籍、記事、ブログの閲覧を目的としたオンラインとソーシャル・メディアプラットフォームの利用の増加が、主に市場成長の原動力となっています。さらに、著名な通信社やPR会社が、キャンペーンやデジタルコンテンツの全体的なパフォーマンスを監視、追跡、可視化するために、クラウドベースのメディアモニタリングアプリケーションを幅広く活用していることも、成長を促す要因となっています。これに伴い、効果的な危機管理ソリューションに対するニーズが高まっていることも、さまざまな産業セグメントのメディアモニタリングツールに対する需要をさらに高めています。このような技術は、組織の誹謗中傷や不利な反応に関する早期指標を提供し、危機的状況を効果的に克服するための戦略を予測・計画することができるため、市場の成長に有利に働く。これとは別に、人工知能（AI）と機械学習（ML）ソリューションの統合が、多様な動向のリアルタイム分析を提供し、デジタルマーケティングと販売、コンテンツ管理業務を実行することで、市場に明るい展望を生み出しています。

本レポートで扱う主要質問

  • 世界のメディアモニタリングツールの市場はこれまでどのように推移し、今後どのように推移するのか？
  • COVID-19は世界のメディアモニタリングツールの市場にどのような影響を与えたか？
  • 主要地域市場とは？
  • コンポーネント別の市場内訳は？
  • 展開別の市場内訳は？
  • タイプ別の市場内訳は？
  • 企業規模別の市場内訳は？
  • 用途別の市場内訳は？
  • 産業別の市場内訳は？
  • 業界のバリューチェーンにおける様々な段階とは？
  • 業界の主要な促進要因と課題は何か？
  • 世界のメディアモニタリングツールの市場の構造と主要参入企業は？
  • 業界の競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界のメディアモニタリングツール市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：コンポーネント別

  • ソフトウェア
  • サービス

第7章 市場内訳：展開別

  • クラウドベース
  • オンプレミス

第8章 市場内訳：タイプ別

  • 印刷メディアモニタリング
  • ソーシャルメディアモニタリング
  • 放送メディアモニタリング
  • オンラインメディアモニタリング
  • その他

第9章 市場内訳：企業規模別

  • 中小企業
  • 大企業

第10章 市場内訳：用途別

  • 顧客体験とPR管理
  • リアルタイム分析
  • コンテンツ管理
  • デジタルマーケティングとセールスマネジメント
  • その他

第11章 市場内訳：産業別

  • BFSI
  • 医療
  • メディアとエンターテイメント
  • 小売業とeコマース
  • IT・通信
  • その他

第12章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第13章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第14章 バリューチェーン分析

第15章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第16章 価格分析

第17章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Agility PR Solutions（Innodata Inc.）
    • Brand24 Global Inc.
    • Cision Ltd.
    • Coosto
    • Critical Mention Inc（Onclusive, Inc.）
    • CyberAlert LLC
    • Hootsuite
    • Meltwater（Meltwater Us Holdings Inc.）
    • Oracle Corporation
    • SemanticForce Inc.
    • Sprinklr
    • YouScan
図表

List of Figures

  • Figure 1: Global: Media Monitoring Tools Market: Major Drivers and Challenges
  • Figure 2: Global: Media Monitoring Tools Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Media Monitoring Tools Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Media Monitoring Tools Market: Breakup by Component (in %), 2023
  • Figure 5: Global: Media Monitoring Tools Market: Breakup by Deployment (in %), 2023
  • Figure 6: Global: Media Monitoring Tools Market: Breakup by Type (in %), 2023
  • Figure 7: Global: Media Monitoring Tools Market: Breakup by Enterprise Size (in %), 2023
  • Figure 8: Global: Media Monitoring Tools Market: Breakup by Application (in %), 2023
  • Figure 9: Global: Media Monitoring Tools Market: Breakup by Industry (in %), 2023
  • Figure 10: Global: Media Monitoring Tools Market: Breakup by Region (in %), 2023
  • Figure 11: Global: Media Monitoring Tools (Software) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Media Monitoring Tools (Software) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Media Monitoring Tools (Services) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Media Monitoring Tools (Services) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Media Monitoring Tools (Cloud-based) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Media Monitoring Tools (Cloud-based) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Media Monitoring Tools (On-premises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Media Monitoring Tools (On-premises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Media Monitoring Tools (Print Media Monitoring) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Media Monitoring Tools (Print Media Monitoring) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Media Monitoring Tools (Social Media Monitoring) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Media Monitoring Tools (Social Media Monitoring) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Media Monitoring Tools (Broadcast Media Monitoring) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Media Monitoring Tools (Broadcast Media Monitoring) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Media Monitoring Tools (Online Media Monitoring) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Media Monitoring Tools (Online Media Monitoring) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Media Monitoring Tools (Other Types) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Media Monitoring Tools (Other Types) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Media Monitoring Tools (Small and Medium-sized Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Media Monitoring Tools (Small and Medium-sized Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Media Monitoring Tools (Large Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Media Monitoring Tools (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Media Monitoring Tools (Customer Experience and PR Management) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Media Monitoring Tools (Customer Experience and PR Management) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Global: Media Monitoring Tools (Real-Time Analytics) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Global: Media Monitoring Tools (Real-Time Analytics) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Global: Media Monitoring Tools (Content Management) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Global: Media Monitoring Tools (Content Management) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Global: Media Monitoring Tools (Digital Marketing and Sales Management) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Global: Media Monitoring Tools (Digital Marketing and Sales Management) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Global: Media Monitoring Tools (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Global: Media Monitoring Tools (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: Global: Media Monitoring Tools (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: Global: Media Monitoring Tools (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: Global: Media Monitoring Tools (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: Global: Media Monitoring Tools (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: Global: Media Monitoring Tools (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: Global: Media Monitoring Tools (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Global: Media Monitoring Tools (Retail and E-Commerce) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Global: Media Monitoring Tools (Retail and E-Commerce) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Global: Media Monitoring Tools (IT and Telecommunication) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Global: Media Monitoring Tools (IT and Telecommunication) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Global: Media Monitoring Tools (Other Industries) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Global: Media Monitoring Tools (Other Industries) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: North America: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: North America: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: United States: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: United States: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: Canada: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: Canada: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Asia-Pacific: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Asia-Pacific: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: China: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: China: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Japan: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Japan: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: India: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: India: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: South Korea: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: South Korea: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Australia: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: Australia: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Indonesia: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: Indonesia: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Others: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Others: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Europe: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Europe: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: Germany: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 80: Germany: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 81: France: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 82: France: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 83: United Kingdom: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 84: United Kingdom: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 85: Italy: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 86: Italy: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 87: Spain: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 88: Spain: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 89: Russia: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 90: Russia: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 91: Others: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 92: Others: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 93: Latin America: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 94: Latin America: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 95: Brazil: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 96: Brazil: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 97: Mexico: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 98: Mexico: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 99: Others: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 100: Others: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 101: Middle East and Africa: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 102: Middle East and Africa: Media Monitoring Tools Market: Breakup by Country (in %), 2023
  • Figure 103: Middle East and Africa: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 104: Global: Media Monitoring Tools Industry: SWOT Analysis
  • Figure 105: Global: Media Monitoring Tools Industry: Value Chain Analysis
  • Figure 106: Global: Media Monitoring Tools Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Media Monitoring Tools Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Media Monitoring Tools Market Forecast: Breakup by Component (in Million US$), 2024-2032
  • Table 3: Global: Media Monitoring Tools Market Forecast: Breakup by Deployment (in Million US$), 2024-2032
  • Table 4: Global: Media Monitoring Tools Market Forecast: Breakup by Type (in Million US$), 2024-2032
  • Table 5: Global: Media Monitoring Tools Market Forecast: Breakup by Enterprise Size (in Million US$), 2024-2032
  • Table 6: Global: Media Monitoring Tools Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 7: Global: Media Monitoring Tools Market Forecast: Breakup by Industry (in Million US$), 2024-2032
  • Table 8: Global: Media Monitoring Tools Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 9: Global: Media Monitoring Tools Market: Competitive Structure
  • Table 10: Global: Media Monitoring Tools Market: Key Players
目次
Product Code: SR112024A6542

The global media monitoring tools market size reached US$ 4.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 12.4 Billion by 2032, exhibiting a growth rate (CAGR) of 11.34% during 2024-2032.

Media monitoring tools represent a range of software applications that enable organizations to scan and monitor public information, publicity of content, and diverse topics across print, online, and broadcasted media outputs. They are algorithm-based solutions that use machine learning (ML) tactics to crawl continuously and index sites. Post website indexing, the topics can be searched to discover opportunities through explored mentions, conversations, and various sentiments toward diverse brands, companies, and products. Media monitoring tools include free, premium, and paid solutions that provide a surface-level overview of the events and insightful data, which comes with personalized support. Apart from this, the solution helps discover key consumer information and market trends, track brand awareness and reputation, conceptualize authentic content to offer customized customer experience, and manage crisis situations. As a result, media monitoring tools are used by franchises and brands to automate public relations (PR) tasks and perform competitive analysis.

Media Monitoring Tools Market Trends:

Rapid digitalization, significant expansion in the media and entertainment sector, and the increasing usage of online and social media platforms to post digital ads and read digital magazines, e-books, articles, and blogs are primarily driving the market growth. Moreover, the extensive utilization of cloud-based media monitoring applications by prominent news agencies and PR companies to monitor, track, and visualize the overall performance of their campaigns and digital content is acting as another growth-inducing factor. In line with this, the growing need for effective crisis management solutions has further supplemented the demand for media monitoring tools across various industrial verticals. Such technologies can provide an early indicator regarding the denigration of organizations and adverse reactions and predict and plan strategies to overcome crisis circumstances effectively, thus favoring the market growth. Apart from this, the integration of artificial intelligence (AI) and machine learning (ML) solutions to deliver real-time analysis of diverse trends and perform digital marketing and sales and content management operations are creating a positive outlook for the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global media monitoring tools market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on component, deployment, type, enterprise size, application and industry.

Breakup by Component:

Software

Services

Breakup by Deployment:

Cloud-based

On-premises

Breakup by Type:

Print Media Monitoring

Social Media Monitoring

Broadcast Media Monitoring

Online Media Monitoring

Others

Breakup by Enterprise Size:

Small and Medium-sized Enterprises

Large Enterprises

Breakup by Application:

Customer Experience and PR Management

Real-Time Analytics

Content Management

Digital Marketing and Sales Management

Others

Breakup by Industry:

BFSI

Healthcare

Media and Entertainment

Retail and E-Commerce

IT and Telecommunication

Others

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Agility PR Solutions (Innodata Inc.), Brand24 Global Inc., Cision Ltd., Coosto, Critical Mention Inc (Onclusive, Inc.), CyberAlert LLC, Hootsuite, Meltwater (Meltwater Us Holdings Inc.), Oracle Corporation, SemanticForce Inc., Sprinklr and YouScan.

Key Questions Answered in This Report:

  • How has the global media monitoring tools market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global media monitoring tools market?
  • What are the key regional markets?
  • What is the breakup of the market based on the component?
  • What is the breakup of the market based on the deployment?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the enterprise size?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the industry?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global media monitoring tools market and who are the key players?
  • What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Media Monitoring Tools Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Software
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Deployment

  • 7.1 Cloud-based
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 On-premises
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Type

  • 8.1 Print Media Monitoring
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Social Media Monitoring
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Broadcast Media Monitoring
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Online Media Monitoring
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Others
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Market Breakup by Enterprise Size

  • 9.1 Small and Medium-sized Enterprises
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Large Enterprises
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Application

  • 10.1 Customer Experience and PR Management
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Real-Time Analytics
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Content Management
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 Digital Marketing and Sales Management
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Others
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast

11 Market Breakup by Industry

  • 11.1 BFSI
    • 11.1.1 Market Trends
    • 11.1.2 Market Forecast
  • 11.2 Healthcare
    • 11.2.1 Market Trends
    • 11.2.2 Market Forecast
  • 11.3 Media and Entertainment
    • 11.3.1 Market Trends
    • 11.3.2 Market Forecast
  • 11.4 Retail and E-Commerce
    • 11.4.1 Market Trends
    • 11.4.2 Market Forecast
  • 11.5 IT and Telecommunication
    • 11.5.1 Market Trends
    • 11.5.2 Market Forecast
  • 11.6 Others
    • 11.6.1 Market Trends
    • 11.6.2 Market Forecast

12 Market Breakup by Region

  • 12.1 North America
    • 12.1.1 United States
      • 12.1.1.1 Market Trends
      • 12.1.1.2 Market Forecast
    • 12.1.2 Canada
      • 12.1.2.1 Market Trends
      • 12.1.2.2 Market Forecast
  • 12.2 Asia-Pacific
    • 12.2.1 China
      • 12.2.1.1 Market Trends
      • 12.2.1.2 Market Forecast
    • 12.2.2 Japan
      • 12.2.2.1 Market Trends
      • 12.2.2.2 Market Forecast
    • 12.2.3 India
      • 12.2.3.1 Market Trends
      • 12.2.3.2 Market Forecast
    • 12.2.4 South Korea
      • 12.2.4.1 Market Trends
      • 12.2.4.2 Market Forecast
    • 12.2.5 Australia
      • 12.2.5.1 Market Trends
      • 12.2.5.2 Market Forecast
    • 12.2.6 Indonesia
      • 12.2.6.1 Market Trends
      • 12.2.6.2 Market Forecast
    • 12.2.7 Others
      • 12.2.7.1 Market Trends
      • 12.2.7.2 Market Forecast
  • 12.3 Europe
    • 12.3.1 Germany
      • 12.3.1.1 Market Trends
      • 12.3.1.2 Market Forecast
    • 12.3.2 France
      • 12.3.2.1 Market Trends
      • 12.3.2.2 Market Forecast
    • 12.3.3 United Kingdom
      • 12.3.3.1 Market Trends
      • 12.3.3.2 Market Forecast
    • 12.3.4 Italy
      • 12.3.4.1 Market Trends
      • 12.3.4.2 Market Forecast
    • 12.3.5 Spain
      • 12.3.5.1 Market Trends
      • 12.3.5.2 Market Forecast
    • 12.3.6 Russia
      • 12.3.6.1 Market Trends
      • 12.3.6.2 Market Forecast
    • 12.3.7 Others
      • 12.3.7.1 Market Trends
      • 12.3.7.2 Market Forecast
  • 12.4 Latin America
    • 12.4.1 Brazil
      • 12.4.1.1 Market Trends
      • 12.4.1.2 Market Forecast
    • 12.4.2 Mexico
      • 12.4.2.1 Market Trends
      • 12.4.2.2 Market Forecast
    • 12.4.3 Others
      • 12.4.3.1 Market Trends
      • 12.4.3.2 Market Forecast
  • 12.5 Middle East and Africa
    • 12.5.1 Market Trends
    • 12.5.2 Market Breakup by Country
    • 12.5.3 Market Forecast

13 SWOT Analysis

  • 13.1 Overview
  • 13.2 Strengths
  • 13.3 Weaknesses
  • 13.4 Opportunities
  • 13.5 Threats

14 Value Chain Analysis

15 Porters Five Forces Analysis

  • 15.1 Overview
  • 15.2 Bargaining Power of Buyers
  • 15.3 Bargaining Power of Suppliers
  • 15.4 Degree of Competition
  • 15.5 Threat of New Entrants
  • 15.6 Threat of Substitutes

16 Price Analysis

17 Competitive Landscape

  • 17.1 Market Structure
  • 17.2 Key Players
  • 17.3 Profiles of Key Players
    • 17.3.1 Agility PR Solutions (Innodata Inc.)
      • 17.3.1.1 Company Overview
      • 17.3.1.2 Product Portfolio
    • 17.3.2 Brand24 Global Inc.
      • 17.3.2.1 Company Overview
      • 17.3.2.2 Product Portfolio
    • 17.3.3 Cision Ltd.
      • 17.3.3.1 Company Overview
      • 17.3.3.2 Product Portfolio
    • 17.3.4 Coosto
      • 17.3.4.1 Company Overview
      • 17.3.4.2 Product Portfolio
    • 17.3.5 Critical Mention Inc (Onclusive, Inc.)
      • 17.3.5.1 Company Overview
      • 17.3.5.2 Product Portfolio
    • 17.3.6 CyberAlert LLC
      • 17.3.6.1 Company Overview
      • 17.3.6.2 Product Portfolio
    • 17.3.7 Hootsuite
      • 17.3.7.1 Company Overview
      • 17.3.7.2 Product Portfolio
    • 17.3.8 Meltwater (Meltwater Us Holdings Inc.)
      • 17.3.8.1 Company Overview
      • 17.3.8.2 Product Portfolio
      • 17.3.8.3 Financials
    • 17.3.9 Oracle Corporation
      • 17.3.9.1 Company Overview
      • 17.3.9.2 Product Portfolio
      • 17.3.9.3 Financials
      • 17.3.9.4 SWOT Analysis
    • 17.3.10 SemanticForce Inc.
      • 17.3.10.1 Company Overview
      • 17.3.10.2 Product Portfolio
    • 17.3.11 Sprinklr
      • 17.3.11.1 Company Overview
      • 17.3.11.2 Product Portfolio
      • 17.3.11.3 Financials
    • 17.3.12 YouScan
      • 17.3.12.1 Company Overview
      • 17.3.12.2 Product Portfolio