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市場調査レポート
商品コード
1519821
BFSIにおける人工知能市場レポート:オファリング、ソリューション、エンドユーザー、地域別、2024年~2032年Artificial Intelligence in BFSI Market Report by Offering, Solution, End User, and Region 2024-2032 |
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BFSIにおける人工知能市場レポート:オファリング、ソリューション、エンドユーザー、地域別、2024年~2032年 |
出版日: 2024年07月01日
発行: IMARC
ページ情報: 英文 140 Pages
納期: 2~3営業日
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世界のBFSIにおける人工知能の市場規模は、2023年に195億米ドルに達しました。今後、IMARC Groupは、同市場が2032年までに2,245億米ドルに達し、2024年から2032年の間に30.3%の成長率(CAGR)を示すと予測しています。効率性を高めるためのAI活用の高まり、顧客体験の向上への注目の高まり、高度な不正検知に対する需要の高まり、規制遵守を満たすためのAIの広範な活用は、市場を推進する主な要因の一部です。
銀行・金融サービス・保険(BFSI)における人工知能(AI)とは、金融業務における人間の知能をシミュレートするための高度なアルゴリズムと計算モデルの使用を指します。これには、機械学習(ML)、自然言語処理(NLP)、ロボットによるプロセス自動化(RPA)が含まれます。BFSIにおけるAIは、不正検知、信用スコアリング、パーソナライズドバンキング、アルゴリズム取引、リスク管理、顧客サービスボット、保険における予測分析、規制遵守、債権回収、ポートフォリオ管理などに広く利用されています。精度を高め、効率を高め、顧客体験を向上させる。また、処理の高速化、リアルタイムの意思決定、反復作業の自動化も可能になります。
BFSI業界では、コンプライアンス業務の自動化、規制変更の監視、将来の規制動向の予測にAIが広く活用されていることが、市場の成長を後押ししています。さらに、BFSI事業体が融資、投資、リスク管理、顧客セグメンテーション、商品開発に関して十分な情報に基づいた意思決定を行えるようにするため、大量の構造化データおよび非構造化データを解釈および処理するためのAIの採用が増加していることも、市場の成長に寄与しています。これとは別に、BFSI部門におけるデジタル化の新たな動向は、デジタル能力を強化し、イノベーションを推進し、競争力を維持するためのAI需要を促進しています。さらに、エンゲージメントを強化し、満足度を高め、継続率を向上させるパーソナライズされた金融サービスを顧客に提供するためのAIに対する需要の高まりは、市場成長にプラスの影響を与えています。これとともに、デジタル取引を処理し、安全なリモートバンキングを確保し、非接触環境で中断のない顧客サービスを提供するためのAIの広範な採用が、市場の成長を強化しています。
効率性向上のためのAI活用の高まり
人工知能(AI)は、銀行・金融サービス・保険(BFSI)分野における効率性向上の重要な推進力となっています。ありふれた反復作業を自動化するAIの能力により、人的資本は複雑な問題解決や顧客サービスの役割に集中できるようになり、業務効率の向上、コスト削減、全体的なサービス提供の改善につながります。さらに、AIはデータ入力、検証、照合、レポート作成プロセスを自動化することができます。これらは従来、多大な人的資源を必要とし、手作業によるミスが発生しがちだった。これとは別に、AIベースのロボティック・プロセス・オートメーション(RPA)ツールは、ローン組成、引き受け、顧客オンボーディング・プロセスを処理することができ、業務上のボトルネックを減らし、応答時間を改善し、金融機関が大量の取引を管理する能力を高めるのに役立ちます。さらに、24時間体制でサービスを提供することで、金融機関は標準的な営業時間を超えても業務を継続できます。
顧客体験の向上への注目の高まり
BFSIが競争の激しい市場で差別化を図るためには、顧客体験の向上が不可欠です。AIは、チャットボットやバーチャルアシスタントを通じて、この目的を達成する上で中心的な役割を果たしています。チャットボットやバーチャルアシスタントは、パーソナライズされた24時間体制のカスタマーサポートを提供し、問い合わせにリアルタイムで回答して問題を解決します。これらのツールは、自然言語による問い合わせを理解して応答し、過去のやり取りから学習し、さらには顧客のニーズを予測することで、パーソナライズされた体験を提供することができます。AIはパーソナライズされた金融商品やサービスの開発にも不可欠です。顧客の行動、嗜好、金融履歴に関する膨大なデータを分析することで、AIシステムはオーダーメイドの金融アドバイスを提供し、適切な商品を推奨し、将来のニーズを予測することさえできます。この高度なパーソナライゼーションは、顧客満足度を向上させるだけでなく、顧客のロイヤルティとエンゲージメントを育みます。
高度な不正検知への需要の高まり
BFSI部門は絶えず詐欺の脅威と闘っており、AIはこの課題に立ち向かう強力なツールとして台頭してきました。機械学習(ML)に基づくAIアルゴリズムは、膨大なデータから不正行為を示す可能性のある異常なパターンや異常を特定することに非常に長けています。さらに、AIはリアルタイムでトランザクションを監視し、トランザクションのサイズ、頻度、場所、タイミングなどのパラメータに基づいて疑わしい活動にフラグを立てることができます。また、なりすましや口座乗っ取りを示す可能性のある顧客行動の異常を検出することもできます。さらに、機械学習(ML)モデルは、各不正インシデントから学習し、検出能力を継続的に向上させることができます。このように潜在的な不正行為を迅速に検知し、警告を発することで、財務上の損失を最小限に抑え、顧客を保護し、金融機関の評判を維持することができます。
The global artificial intelligence (AI) in BFSI market size reached US$ 19.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 224.5 Billion by 2032, exhibiting a growth rate (CAGR) of 30.3% during 2024-2032. The rising utilization of AI to increase efficiency, increasing focus on enhanced customer experience, growing demand for advanced fraud detection, and widespread utilization of AI to meet regulatory compliances are some of the major factors propelling the market.
Artificial intelligence (AI) in banking, financial Services, and Insurance (BFSI) refers to the use of advanced algorithms and computational models to simulate human intelligence in financial operations. It includes machine learning (ML), natural language processing (NLP), and robotic process automation (RPA). AI in BFSI is widely used for fraud detection, credit scoring, personalized banking, algorithmic trading, risk management, customer service bots, predictive analysis in insurance, regulatory compliance, debt collection, and portfolio management. It enhances accuracy, provides greater efficiency, and improves customer experience. It also allows faster processing, real-time decision-making, and the automation of repetitive tasks.
The widespread utilization of AI to automate compliance tasks, monitor regulatory changes, and predict future regulatory trends in the BFSI industry is propelling the market growth. Furthermore, the increasing adoption of AI to interpret and process large volumes of structured and unstructured data to enable BFSI entities to make informed decisions on lending, investment, risk management, customer segmentation, and product development is contributing to the market growth. Apart from this, the emerging trends of digitalization in the BFSI sector are facilitating AI demand to enhance digital capabilities, drive innovation, and maintain a competitive edge. Moreover, the growing demand for AI to provide personalized financial services to customers that enhance engagement, increase satisfaction, and improve retention rate is positively influencing the market growth. Along with this, the widespread adoption of AI to handle digital transactions, ensuring secure remote banking, and providing uninterrupted customer service in a contactless environment are strengthening the market growth.
The rising utilization of AI to increase efficiency
Artificial intelligence (AI) has become a significant driver for increased efficiency within the banking, financial services, and insurance (BFSI) sector. The ability of AI to automate mundane, repetitive tasks liberates human capital to focus on complex problem-solving and customer service roles, which boosts operational efficiency, reduces costs, and improves overall service delivery. Furthermore, AI can automate data entry, verification, reconciliation, and report generation processes, which traditionally require significant human resources and are prone to manual errors. Apart from this, AI-based robotic process automation (RPA) tools can handle loan origination, underwriting, and customer onboarding processes, which aids in reducing operational bottlenecks, improving response times, and enhancing the institution's capacity to manage large volumes of transactions. Moreover, it provides around-the-clock services, ensuring that the financial institution remains operational beyond standard business hours.
The increasing focus on enhanced customer experience
Ensuring enhanced customer experience is vital for BFSI entities to differentiate themselves in a highly competitive market. AI plays a central role in achieving this objective through chatbots and virtual assistants, which offer personalized, round-the-clock customer support, answering queries and resolving issues in real time. These tools can understand and respond to natural language queries, learn from past interactions, and even anticipate customer needs, thereby offering a personalized experience. AI is also integral to the development of personalized financial products and services. By analyzing vast amounts of data on customer behavior, preferences, and financial history, AI systems can provide tailored financial advice, recommend suitable products, and even predict future needs. This high degree of personalization not only improves customer satisfaction but also fosters customer loyalty and engagement.
The growing demand for advanced fraud detection
The BFSI sector continually grapples with the threat of fraud, and AI has emerged as a powerful tool in combating this challenge. AI algorithms based on machine learning (ML) are highly proficient at identifying unusual patterns and anomalies in vast amounts of data that may signify fraudulent activities. Furthermore, AI can monitor transactions in real time, flagging suspicious activities based on parameters, such as transaction size, frequency, location, and timing. It can also detect anomalies in customer behavior that might indicate identity theft or account takeover. Moreover, machine learning (ML) models can learn from each fraudulent incident to continually refine their detection capabilities. This ability to promptly detect and alert about potential fraud minimizes financial losses, protects customers, and assists in maintaining the institution's reputation.
IMARC Group provides an analysis of the key trends in each segment of the global artificial intelligence (AI) in BFSI market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on offering, solution and end user.
Software
Hardware
Services
Software dominates the market
The report has provided a detailed breakup and analysis of the market based on the offering. This includes software, hardware, and services. According to the report, software represented the largest market segment.
Software is dominating the market as it allows financial institutions to extract insights from data, automate processes, detect fraud, and provide personalized customer experiences. Furthermore, the growing demand for AI-powered software solutions, such as chatbots, predictive analytics systems, robotic process automation (RPA) tools, and customer relationship management (CRM) systems to enhance operational efficiency, customer service, risk management, and compliance, is boosting the market growth. Additionally, the software can be easily integrated with existing information technology (IT) infrastructure, making it a practical choice for BFSI institutions embarking on their AI journey. Along with this, the widespread availability of AI software as a Service (SaaS), which allows even smaller financial institutions to leverage AI, is acting as another growth-inducing factor. Moreover, the advancements in software, such as neural networks, deep learning models, and natural language processing capabilities, are supporting the market growth.
Chatbots
Fraud Detection and Prevention
Anti-Money Laundering
Customer Relationship Management
Data Analytics and Prediction
Others
Chatbots dominate the market
The report has provided a detailed breakup and analysis of the market based on the solution. This includes chatbots, fraud detection and prevention, anti-money laundering, customer relationship management, data analytics and prediction, and others. According to the report, chatbots represented the largest market segment.
Chatbots are dominating the market as they offer round-the-clock customer service and can handle queries, resolve issues, and provide information instantly, thus improving customer satisfaction and engagement. Furthermore, they aid in increasing operational efficiency by automating repetitive tasks, such as responding to common customer queries, providing account information, and assisting with transactions, which allows human agents to focus on more complex and high-value tasks, resulting in improved productivity and cost savings. Additionally, chatbots can deliver personalized experiences by analyzing customer data, understanding individual preferences, and providing tailored advice or product recommendations. Moreover, they are scalable and can handle a large number of customer interactions simultaneously. Apart from this, the recent advancements in natural language processing (NLP) and machine learning technologies have led to the development of intelligent chatbots that can understand and respond to natural language queries, learn from interactions, and even handle complex tasks.
Banks
Insurance
Wealth Management
Banks dominate the market
The report has provided a detailed breakup and analysis of the market based on the end user. This includes banks, insurance, and wealth management. According to the report, banks represented the largest market segment.
Banks are dominating the market as they manage a vast amount of data. In line with this, AI can analyze this data to identify patterns, generate insights, and make accurate predictions, thereby facilitating informed decision-making in areas such as credit scoring, risk assessment, and customer segmentation. Furthermore, banks are continually striving to enhance their customer service to stand out in a highly competitive market. AI-powered solutions, such as chatbots and virtual assistants, enable banks to offer personalized, around-the-clock customer service, thus improving customer satisfaction and loyalty. Apart from this, AI assists banks in identifying unusual patterns and anomalies in data that could indicate potential fraudulent activity. By implementing AI, banks can significantly improve their ability to detect and prevent fraud.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance in the market, accounting for the largest artificial intelligence (AI) in BFSI market share
The report has also provided a comprehensive analysis of all the major regional markets, which includes North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represented the largest market.
North America is dominating the AI in the BFSI market owing to the presence of various global technology giants and innovative startups, which are leading the development and application of AI technologies. Along with this, banks and financial institutions in the region are early adopters of technology and have been proactive in embracing AI to enhance their services, reduce operational costs, improve risk management, and maintain a competitive edge. Furthermore, North America has a well-established BFSI sector with a high degree of digitization, which provides a conducive environment for the integration and application of AI solutions. Additionally, regulatory bodies in the region have demonstrated a willingness to accommodate AI in the BFSI sector, recognizing its potential to improve operational efficiency and customer service while maintaining the integrity of the financial system.
The key market players are developing a range of AI-powered solutions for the BFSI sector, including chatbots, predictive analytics systems, fraud detection tools, and automated customer service solutions. These tools aim to improve efficiency, reduce costs, enhance customer experience, and mitigate risks in the BFSI sector. Furthermore, leading companies are forming strategic partnerships and collaborations with BFSI institutions to develop tailored AI-powered tools that meet the unique needs of clients. Additionally, companies are acquiring or merging with other companies that possess unique AI technologies to attract new customers and increase market penetration. Moreover, several key players are offering AI as a Service (AIaaS), which allows BFSI institutions to leverage AI technologies without the need for substantial upfront investment or technical expertise.
Amelia
Atos SE
Avaamo Inc.
CognitiveScale Inc.
Inbenta Holdings Inc.
Interactions LLC
International Business Machines Corporation
Microsoft Corporation
NVIDIA Corporation
Palantir Technologies Inc.
SAP SE
SAS Institute Inc.
In March 2023, Amelia announced that it has entered into a partnership with BuildGroup and Monroe Capital to accelerate the adoption of Amelia's Trusted AI products in the financial market.
In December 2021, Atos SE launched its Outcome-driven AI platform' (ODAP), which will be able to serve various industries, such as the public sector, financial services, retail, manufacturing, and transport.
In September 2022, CognitiveScale Inc. launched TrustStar, a data-driven AI application that will assist loan officers in closing more loans.