市場調査レポート

商品コード

1519748

ウォーターエンハンサー市場レポート：タイプ、形態、用途、流通チャネル、地域別、2024年～2032年

Water Enhancer Market Report by Type, Form, Application, Distribution Channel, and Region 2024-2032

出版日: 2024年07月01日
発行: IMARC
ページ情報: 英文 149 Pages
納期: 2～3営業日

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全表示
概要
図表
目次

概要

サンプル依頼リストに入れる

世界のウォーターエンハンサーの市場規模は2023年に29億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに67億米ドルに達し、2024年から2032年の間に9.6％の成長率（CAGR）を示すと予測しています。飲食品産業の拡大、非炭酸飲料の消費の増加、幅広いフレーバーオプションは、ウォーターエンハンサーの市場の成長を促進する主な要因の一部です。

ウォーターエンハンサーの市場分析：

主な市場促進要因：非炭酸飲料の需要拡大、消費者の嗜好の変化、積極的なプロモーション活動、オンライン・オフライン流通チャネルの急速な拡大が市場成長を促進しています。さらに、飲食品（F&B）やスポーツ業界の繁栄、外出先での飲料の人気の高まり、製品パッケージングの継続的な技術進歩など、その他多くの要因がウォーターエンハンサーの採用を刺激しています。

主な市場動向：健康志向の高まりと砂糖入り飲料の代替品を求める消費者の増加が、ウォーターエンハンサーの需要を促進すると予想されます。さらに、多忙なライフスタイルと外出先での消費習慣が、便利な飲料オプションの需要を煽っています。ウォーターエンハンサーは携帯可能で使いやすいため、旅行中、仕事中、運動中に水分補給ソリューションを求める消費者にとって理想的であり、ウォーターエンハンサーの市場需要を促進しています。

競合情勢：ウォーターエンハンサーの市場の大手企業には、4c Foods Corp.、Arizona Beverages USA（Hornell Brewing Co. Inc.）、BareOrganics、Dyla LLC、Heartland Food Products Group、Jel Sert Company、Nestle S.A.、SweetLeaf Stevia Sweetener（Wisdom Natural Brands）、The Coca-Cola Company、The Kraft Heinz Company、Twinings North America Inc.、Zhou Nutrition（Nutraceutical International Corporation）などがあります。

地理的動向：報告書によると、現在北米が市場全体を支配しています。北米の消費者は健康志向を強めており、糖分の多い飲料に代わるものを求めています。水の増強剤は、水に風味をつけるための低カロリーまたはカロリーフリーの選択肢を提供し、より健康的な水分補給の選択肢を求める消費者の嗜好に沿うことで、市場の成長を促進しています。

課題と機会：高い競合、流通上の課題、環境問題、規制遵守などが、市場が直面している主な課題です。しかし、製品処方、フレーバー開拓、パッケージングにおける絶え間ない技術革新は、企業が市場で提供する製品を差別化する機会を提供しています。

ウォーターエンハンサーの市場動向：

非炭酸飲料への需要の高まり

消費者は、肥満や糖尿病など、糖分の過剰摂取に伴う健康問題への懸念から、糖分や炭酸の入った飲料から離れ、より健康的な飲料を優先する傾向が強まっています。ハーブティー、インフューズド・ウォーター、オーガニック・コーヒー、ナチュラル・フルーツ・ジュースなどの炭酸飲料は、より健康的な代替品として認識されています。例えば、EPRA International Journal of Multidisciplinary Researchが発表した論文によると、ハーブティーは穏やかでリラックスした精神状態を促進する能力があるため、効果的なストレス治療法です。また、胃や消化器系の問題を助け、心臓にも良いです。さらに、非炭酸飲料は味や原料のバリエーションが豊富で、消費者の多様な嗜好に対応しています。例えば、2024年4月、モルソン・クアーズは、ジェネレーションZとの共同開発による無炭酸のスパイク入りリフレッシュ飲料「ハッピー・サーズデー」を発売しました。ハッピー・サーズデーは、週末の非公式な始まりであることから名付けられ、4種類のフレーバーで12オンス缶で販売される：マンゴーパッションフルーツ、ブラックチェリー、パイナップルスターフルーツ、ストロベリーの4種類です。さらに2024年3月、ネスプレッソ・プロフェッショナルは、純粋なアラビカ種をブレンドしたブラジル・オーガニック・カプセルを発売しました。ウォーターエンハンサーは、水に様々なフレーバーを加える便利な方法を提供することで、この動向を利用し、消費者が様々な組み合わせを試したり、好みに合わせた携帯飲料を作ったりできるようにします。例えば、2022年4月、Britvic PLCのブランドであるRobinsonsは、4つの異なるフレーバーの新しいビタミン強化水エンハンサーBenefit dropsを発表しました。ベネフィット・ドロップスは、素晴らしい味と余分なビタミンを水分の摂取に提供し、常に外出する消費者のために携帯可能なスタイルで入手できます。これらの要因が、ウォーターエンハンサーの市場のシェアにさらに貢献しています。

飲料水に追加するビタミン剤への嗜好の高まり

飲料水に追加するビタミン補助食品への嗜好の高まりが、ビタミンやミネラルを強化したウォーターエンハンサーの需要を大きく牽引しています。ウォーターエンハンサーの中には、イヌリン、チコリ根繊維、オリゴ糖などのプレバイオティクス繊維を含むものがあります。プレバイオティクスは有益な腸内細菌の燃料となり、その増殖と活動を促進します。プレバイオティクス繊維を含むことで、ウォーターエンハンサーは、消化、免疫機能、健康全般に不可欠な健康的な腸内細菌叢をサポートすることができます。例えば、2022年9月、サプリメントを製造するBコープであるメガフードは、新しいダイジェスティブ・ヘルス・ウォーターエンハンサーを発売しました。メガフードの「ダイジェスティブ・ヘルス・ウォーターエンハンサー」には、3種類のおいしいフルーツ味がある：パイナップル・マンゴー・コンブチャ、グアバ・パッションフルーツ・コンブチャ、レモン・ジンジャー・コンブチャです。これらのプロバイオティクスとプレバイオティクスは、消化を楽しくサポートします。さらに、ウォーターエンハンサーは、消費者がビタミンやミネラルを日常生活に取り入れる便利な方法を提供します。別に錠剤やサプリメントを飲む代わりに、消費者はビタミン強化水エンハンサーを数滴または一吹き、水筒に入れるだけで、外出先でも飲むことができます。例えば、2022年12月、Protekt社は、ビタミンC、D、亜鉛、エキナセアなどの強力な抗酸化物質を含み、総合的な健康と免疫力を促進する新しい液体サプリメント飲料増強剤を発表しました。ミックスベリーとオレンジの2種類の味があります。粉末や錠剤に比べて」、お湯でも水でもすぐに溶ける。液体にはカロリー、砂糖、人工的な味、添加物はなく、植物由来のステビアで甘味を加えています。こうした要因が、ウォーターエンハンサーの市場の収益をさらに押し上げています。

技術の進歩

食品科学技術の進歩は、水分増強剤の新しい配合の開発を促進しています。メーカーは、革新的な成分、香味剤、カプセル化技術を活用することで、風味プロファイル、安定性、機能性を向上させた製品を生み出すようになってきています。これにより、より幅広い風味の選択肢と機能的利点が可能となり、多様な消費者の嗜好や食生活のニーズに応えることができます。例えば、2022年7月、ドリームパックはEnhanca Hydrate水味増強剤を発表し、製品ラインを拡大しました。スイカ、タンジェリン、ミックスベリー、ストロベリー、レモンライム、パッションフルーツはEnhanca Hydrateのフレーバーの一つです。革新的なパッケージング技術により、水分増強剤のパッケージング、流通、消費の方法が変化しています。メーカーは、小袋、スティックパック、ポケットサイズのボトルなど、便利で持ち運びができ、環境に優しい1回分ずつの包装形態を利用しています。例えば、2021年10月、SONIC Drive-Inは、最も人気のあるフレーバーのSONIC Drink Mix Singles-To-Goを発売した：チェリーライムエード、オーシャンウォーター、ストロベリーレモネードです。糖分ゼロ、低カロリーのドリンクミックスの各箱には、16.9オンスの通常の水筒に入れられる便利なスティックパックが6本入っており、外出先での使用に最適です。このような要因が、最近のウォーターエンハンサーの市場の価格にさらにプラスの影響を与えています。これとは別に、テクノロジーは、個々の消費者の嗜好や食事の必要条件を満たすために、ウォーターエンハンサーのカスタマイズやパーソナライズを可能にします。さまざまなメーカーがデータ分析、人工知能（AI）、機械学習アルゴリズムを活用して消費者の嗜好や動向を分析し、的を絞った製品開発やマーケティング戦略を可能にしています。例えば、2023年3月、飲食品業界向けのAIを活用したマーケット・インテリジェンス・プラットフォームであるTastewise社は、ジェネレーティブAIソリューションであるTasteGPTを発表しました。この新しいツールは、無限にある製品アイデアについて、迅速かつ文脈に沿った洞察を提供し、ブランドが十分な情報に基づいた意思決定を行えるよう支援することを目的としていました。これらの要因は、ウォーターエンハンサーの市場予測にプラスの影響を与えています。

北米
- 米国
- カナダ
アジア太平洋地域
- 中国
- 日本
- インド
- 韓国
- オーストラリア
- インドネシア
- その他
欧州
- ドイツ
- フランス
- 英国
- イタリア
- スペイン
- ロシア
- その他
ラテンアメリカ
- ブラジル
- メキシコ
- その他
中東・アフリカ
- 市場動向
- 市場内訳：国別
- 市場予測

第11章 SWOT分析

概要
強み
弱み
機会
脅威

第12章バリューチェーン分析

第13章ポーターのファイブフォース分析

概要
買い手の交渉力
供給企業の交渉力
競合の程度
新規参入業者の脅威
代替品の脅威

第14章価格分析

第15章競合情勢

市場構造
主要企業
主要企業のプロファイル
- 4c Foods Corp.
- Arizona Beverages USA（Hornell Brewing Co. Inc.）
- BareOrganics
- Dyla LLC
- Heartland Food Products Group
- Jel Sert Company
- Nestle S.A.
- SweetLeaf Stevia Sweetener（Wisdom Natural Brands）
- The Coca-Cola Company
- The Kraft Heinz Company
- Twinings North America Inc.
- Zhou Nutrition（Nutraceutical International Corporation）

図表

List of Figures

Figure 1: Global: Water Enhancer Market: Major Drivers and Challenges
Figure 2: Global: Water Enhancer Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Water Enhancer Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 4: Global: Water Enhancer Market: Breakup by Type (in %), 2023
Figure 5: Global: Water Enhancer Market: Breakup by Form (in %), 2023
Figure 6: Global: Water Enhancer Market: Breakup by Application (in %), 2023
Figure 7: Global: Water Enhancer Market: Breakup by Distribution Channel (in %), 2023
Figure 8: Global: Water Enhancer Market: Breakup by Region (in %), 2023
Figure 9: Global: Water Enhancer (Fruit Flavored) Market: Sales Value (in Million US$), 2018 & 2023
Figure 10: Global: Water Enhancer (Fruit Flavored) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 11: Global: Water Enhancer (Coffee Flavored) Market: Sales Value (in Million US$), 2018 & 2023
Figure 12: Global: Water Enhancer (Coffee Flavored) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 13: Global: Water Enhancer (Tea Flavored) Market: Sales Value (in Million US$), 2018 & 2023
Figure 14: Global: Water Enhancer (Tea Flavored) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 15: Global: Water Enhancer (Other Types) Market: Sales Value (in Million US$), 2018 & 2023
Figure 16: Global: Water Enhancer (Other Types) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 17: Global: Water Enhancer (Powder) Market: Sales Value (in Million US$), 2018 & 2023
Figure 18: Global: Water Enhancer (Powder) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 19: Global: Water Enhancer (Liquid Concentrate) Market: Sales Value (in Million US$), 2018 & 2023
Figure 20: Global: Water Enhancer (Liquid Concentrate) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 21: Global: Water Enhancer (Flavouring) Market: Sales Value (in Million US$), 2018 & 2023
Figure 22: Global: Water Enhancer (Flavouring) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 23: Global: Water Enhancer (Energy Stimulant) Market: Sales Value (in Million US$), 2018 & 2023
Figure 24: Global: Water Enhancer (Energy Stimulant) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 25: Global: Water Enhancer (Functional) Market: Sales Value (in Million US$), 2018 & 2023
Figure 26: Global: Water Enhancer (Functional) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 27: Global: Water Enhancer (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
Figure 28: Global: Water Enhancer (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 29: Global: Water Enhancer (Pharmacy and Health Stores) Market: Sales Value (in Million US$), 2018 & 2023
Figure 30: Global: Water Enhancer (Pharmacy and Health Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 31: Global: Water Enhancer (Convenience Stores) Market: Sales Value (in Million US$), 2018 & 2023
Figure 32: Global: Water Enhancer (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 33: Global: Water Enhancer (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
Figure 34: Global: Water Enhancer (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 35: Global: Water Enhancer (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
Figure 36: Global: Water Enhancer (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 37: North America: Water Enhancer Market: Sales Value (in Million US$), 2018 & 2023
Figure 38: North America: Water Enhancer Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 39: United States: Water Enhancer Market: Sales Value (in Million US$), 2018 & 2023
Figure 40: United States: Water Enhancer Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 41: Canada: Water Enhancer Market: Sales Value (in Million US$), 2018 & 2023
Figure 42: Canada: Water Enhancer Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 43: Asia-Pacific: Water Enhancer Market: Sales Value (in Million US$), 2018 & 2023
Figure 44: Asia-Pacific: Water Enhancer Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 45: China: Water Enhancer Market: Sales Value (in Million US$), 2018 & 2023
Figure 46: China: Water Enhancer Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 47: Japan: Water Enhancer Market: Sales Value (in Million US$), 2018 & 2023
Figure 48: Japan: Water Enhancer Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 49: India: Water Enhancer Market: Sales Value (in Million US$), 2018 & 2023
Figure 50: India: Water Enhancer Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 51: South Korea: Water Enhancer Market: Sales Value (in Million US$), 2018 & 2023
Figure 52: South Korea: Water Enhancer Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 53: Australia: Water Enhancer Market: Sales Value (in Million US$), 2018 & 2023
Figure 54: Australia: Water Enhancer Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 55: Indonesia: Water Enhancer Market: Sales Value (in Million US$), 2018 & 2023
Figure 56: Indonesia: Water Enhancer Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 57: Others: Water Enhancer Market: Sales Value (in Million US$), 2018 & 2023
Figure 58: Others: Water Enhancer Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 59: Europe: Water Enhancer Market: Sales Value (in Million US$), 2018 & 2023
Figure 60: Europe: Water Enhancer Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 61: Germany: Water Enhancer Market: Sales Value (in Million US$), 2018 & 2023
Figure 62: Germany: Water Enhancer Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 63: France: Water Enhancer Market: Sales Value (in Million US$), 2018 & 2023
Figure 64: France: Water Enhancer Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 65: United Kingdom: Water Enhancer Market: Sales Value (in Million US$), 2018 & 2023
Figure 66: United Kingdom: Water Enhancer Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 67: Italy: Water Enhancer Market: Sales Value (in Million US$), 2018 & 2023
Figure 68: Italy: Water Enhancer Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 69: Spain: Water Enhancer Market: Sales Value (in Million US$), 2018 & 2023
Figure 70: Spain: Water Enhancer Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 71: Russia: Water Enhancer Market: Sales Value (in Million US$), 2018 & 2023
Figure 72: Russia: Water Enhancer Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 73: Others: Water Enhancer Market: Sales Value (in Million US$), 2018 & 2023
Figure 74: Others: Water Enhancer Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 75: Latin America: Water Enhancer Market: Sales Value (in Million US$), 2018 & 2023
Figure 76: Latin America: Water Enhancer Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 77: Brazil: Water Enhancer Market: Sales Value (in Million US$), 2018 & 2023
Figure 78: Brazil: Water Enhancer Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 79: Mexico: Water Enhancer Market: Sales Value (in Million US$), 2018 & 2023
Figure 80: Mexico: Water Enhancer Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 81: Others: Water Enhancer Market: Sales Value (in Million US$), 2018 & 2023
Figure 82: Others: Water Enhancer Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 83: Middle East and Africa: Water Enhancer Market: Sales Value (in Million US$), 2018 & 2023
Figure 84: Middle East and Africa: Water Enhancer Market: Breakup by Country (in %), 2023
Figure 85: Middle East and Africa: Water Enhancer Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 86: Global: Water Enhancer Industry: SWOT Analysis
Figure 87: Global: Water Enhancer Industry: Value Chain Analysis
Figure 88: Global: Water Enhancer Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Water Enhancer Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: Water Enhancer Market Forecast: Breakup by Type (in Million US$), 2024-2032
Table 3: Global: Water Enhancer Market Forecast: Breakup by Form (in Million US$), 2024-2032
Table 4: Global: Water Enhancer Market Forecast: Breakup by Application (in Million US$), 2024-2032
Table 5: Global: Water Enhancer Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
Table 6: Global: Water Enhancer Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 7: Global: Water Enhancer Market: Competitive Structure
Table 8: Global: Water Enhancer Market: Key Players

Product Code: SR112024A5093

The global water enhancer market size reached US$ 2.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 6.7 Billion by 2032, exhibiting a growth rate (CAGR) of 9.6% during 2024-2032. The expanding food and beverages industry, rising consumption of non-carbonated drinks advancements, and wide range of flavor options are some of the key factors driving the water enhancer market growth.

Water Enhancer Market Analysis:

Major Market Drivers: The growing demand for non-carbonated drinks, changing consumer preferences, aggressive promotional activities, and rapid expansion of online and offline distribution channels are proliferating the market growth. Moreover, numerous other factors, including the thriving food and beverage (F&B) and sports industries, the growing popularity of on-the-go drinks, and continuous technological advancements in product packaging, are stimulating the adoption of water enhancers.

Key Market Trends: Rising health consciousness coupled with an increasing number of consumers seeking alternatives to sugary drinks are expected to propel the demand for water enhancers. Moreover, busy lifestyles and on-the-go consumption habits have fueled the demand for convenient beverage options. Water enhancers are portable and easy to use, making them ideal for consumers looking for hydration solutions while traveling, working, or exercising, thereby propelling the water enhancer market demand.

Competitive Landscape: Some of the leading water enhancer market companies are 4c Foods Corp., Arizona Beverages USA (Hornell Brewing Co. Inc.), BareOrganics, Dyla LLC, Heartland Food Products Group, Jel Sert Company, Nestle S.A., SweetLeaf Stevia Sweetener (Wisdom Natural Brands), The Coca-Cola Company, The Kraft Heinz Company, Twinings North America Inc., and Zhou Nutrition (Nutraceutical International Corporation), among many others.

Geographical Trends: According to the report, North America currently dominates the overall market. Consumers in North America are becoming more health-conscious, seeking alternatives to sugary beverages. Water enhancers offer a low-calorie or calorie-free option for flavoring water, aligning with consumers' preferences for healthier hydration choices, thereby propelling the market growth.

Challenges and Opportunities: High competition, distribution challenges, environmental concerns, regulatory compliances, etc., are some of the key challenges that the market is facing. However, continuous innovations in product formulation, flavor development, and packaging present opportunities for companies to differentiate their offerings in the market.

Water Enhancer Market Trends:

Rising Demand for Non-Carbonated Drinks

Consumers are increasingly prioritizing healthier beverage options, moving away from sugary and carbonated drinks due to concerns about obesity, diabetes, and other health issues associated with excessive sugar consumption. Non-carbonated drinks like herbal teas, infused water, organic coffee, and natural fruit juices are perceived as healthier alternatives. For instance, according to the article published by the EPRA International Journal of Multidisciplinary Research, herbal teas are an effective stress treatment due to their ability to promote a calm and relaxed state of mind. They can also aid with stomach and digestive issues, and they are good for the heart. Moreover, non-carbonated drinks offer a wide range of flavors and ingredients, catering to diverse consumer tastes. For instance, in April 2024, Molson Coors launched Happy Thursday, a non-carbonated spiked refresher created in collaboration with Generation Z. Happy Thursday, so-called since it's the unofficial start of the weekend, would be available in 12-ounce cans in four different flavors: Mango Passionfruit, Black Cherry, Pineapple Starfruit, and Strawberry. Moreover, in March 2024, Nespresso Professional launched a Brazil Organic capsule, which is a pure Arabica blend. Water enhancers capitalize on this trend by providing a convenient way to add various flavors to water, allowing consumers to experiment with different combinations and create portable beverages tailored to their preferences. For instance, in April 2022, Robinsons, a brand of Britvic PLC, introduced new vitamin-enriched water enhancer benefit drops in four distinct flavors. Benefit drops offer fantastic taste and extra vitamins in their water consumption, and they are accessible in a portable style for consumers who are always on the go. These factors are further contributing to the water enhancer market share.

Increasing Preference for External Vitamin Supplements

The increasing preference for external vitamin supplements is significantly driving the demand for water enhancers fortified with vitamins and minerals. Some water enhancers contain prebiotic fibers such as inulin, chicory root fiber, or oligosaccharides. Prebiotics serve as fuel for beneficial gut bacteria, promoting their growth and activity. By including prebiotic fibers, water enhancers can support a healthy gut microbiome, which is essential for digestion, immune function, and overall health. For instance, in September 2022, MegaFood, a B-Corp producing supplements, launched its new Digestive Health Water Enhancers. MegaFood Digestive Health Water Enhancers come in three delectable fruit flavors: Pineapple Mango Kombucha, Guava Passion Fruit Kombucha, and Lemon Ginger Kombucha. These probiotics and prebiotics offer delightful digestive support. Moreover, water enhancers offer a convenient way for consumers to incorporate vitamins and minerals into their daily routines. Instead of taking separate pills or supplements, consumers can simply add a few drops or a squirt of vitamin-enhanced water enhancer to their water bottles for on-the-go consumption. For instance, in December 2022, Protekt introduced a new liquid supplement beverage enhancer that contains potent antioxidants, such as vitamin C, D, zinc, and echinacea, to promote overall health and immunity. The liquid formulation has two flavors: mixed berry and orange. The solution dissolves immediately in hot or cold water, "compared to powders or tablets". The liquid has no calories, sugar, artificial tastes, or additives, and is sweetened with plant-based stevia. These factors are further bolstering the water enhancer market revenue.

Technological Advancements

Advancements in food science technology have facilitated the development of new formulations for water enhancers. Manufacturers are increasingly creating products with improved flavor profiles, stability, and functionality by leveraging innovative ingredients, flavoring agents, and encapsulation technologies. This allows for a broader range of flavor options and functional benefits, catering to diverse consumer preferences and dietary needs. For instance, in July 2022, DreamPak introduced Enhanca Hydrate water taste enhancers to expand its product line. Watermelon, tangerine, mixed berry, strawberry, lemon-lime, and passion fruit are among the flavors of Enhanca Hydrate. Innovative packaging technologies have transformed the way water enhancers are packaged, distributed, and consumed. Manufacturers are utilizing single-serve packaging formats, such as sachets, stick packs, or pocket-sized bottles, that are convenient, portable, and environmentally friendly. For instance, in October 2021, SONIC Drive-In launched SONIC Drink Mix Singles-To-Go in its most popular flavors: Cherry Limeade, Ocean Water, and Strawberry Lemonade. Each box of zero-sugar, low-calorie drink mixes had six convenient stick packets that could be combined into a regular 16.9-ounce water bottle, making them ideal for on-the-go situations. These factors are further positively influencing the water enhancer market's recent price. Apart from this, technology enables greater customization and personalization of water enhancers to meet individual consumer preferences and dietary requirements. Various manufacturers are utilizing data analytics, artificial intelligence (AI), and machine learning algorithms to analyze consumer preferences and trends, allowing for targeted product development and marketing strategies. For instance, in March 2023, Tastewise, an AI-powered market intelligence platform for the food and beverage industry, launched its generative AI solution, TasteGPT. This new tool was intended to deliver quick and contextual insights on an endless number of product ideas, assisting brands in making informed decisions. These factors are positively influencing the water enhancer market forecast.

Global Water Enhancer Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global water enhancer market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on type, form, application, and distribution channel.

Breakup by Type:

Fruit Flavored

Coffee Flavored

Tea Flavored

Others

Currently, fruit flavored accounts for the majority of the global market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes fruit flavored, coffee flavored, tea flavored, and others. According to the report, fruit flavored accounts for the majority of the global market share.

According to the water enhancer market outlook, consumers are increasingly prioritizing health and wellness, leading to a shift away from sugary sodas and carbonated beverages towards healthier alternatives like flavored water. Fruit-flavored water enhancers provide a convenient way for consumers to enjoy the refreshing taste of fruit-infused water without added sugars, artificial sweeteners, or calories. Fruit-flavored water enhancers offer convenience and portability, allowing consumers to flavor their water on-the-go. With busy lifestyles and increasing demand for on-the-go beverage options, water enhancers provide a convenient solution for consumers to stay hydrated and enjoy flavorful beverages wherever they are. For instance, in June 2023, Fruittella collaborated with Manchester Drinks Company to launch squash, a water enhancer which is infused with real fruit juices and no-added sugar in blackcurrant and strawberry flavors.

Breakup by Form:

Powder

Liquid Concentrate

Liquid concentrate currently holds the largest market share

A detailed breakup and analysis of the market based on the form have also been provided in the report. This includes powder and liquid concentrate. According to the report, liquid concentrate currently holds the largest market share.

Liquid concentrates typically offer a more intense flavor compared to powder forms. This allows consumers to achieve their desired flavor strength with just a few drops, providing a more satisfying taste experience. These concentrates are highly convenient to use. With a small, portable bottle, consumers can easily carry them in their bags or pockets and add drops to their water whenever and wherever they want, whether at home, work, or on-the-go. Apart from this, liquid concentrates offer versatility in flavor customization. Consumers can adjust the amount of concentrate added to their water, allowing them to control the flavor intensity and create personalized beverage experiences tailored to their preferences. For instance, in April 2022, Robinsons, a brand of Britvic PLC, introduced new vitamin-enriched water enhancer benefit drops in four distinct flavors.

Breakup by Application:

Flavouring

Energy Stimulant

Functional

The report has provided a detailed breakup and analysis of the market based on the application. This includes flavoring, energy stimulant, and functional.

According to the water enhancer market overview, flavoring is the primary application for water enhancers, catering to consumer preferences for variety and customization in their beverages. Consumers seek options beyond plain water, desiring enhanced taste experiences without the added sugars and calories found in many flavored drinks. Moreover, there's a growing demand for energy-boosting products as consumers seek beverages that provide mental alertness and physical energy without the downsides of traditional energy drinks, such as excessive caffeine or sugar content. Apart from this, functional water enhancers are gaining popularity as consumers seek beverages that offer added health benefits beyond hydration and flavor. Functional ingredients like vitamins, minerals, antioxidants, and probiotics are incorporated into water enhancers to address specific health concerns and wellness goals.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Pharmacy and Health Stores

Convenience Stores

Online Stores

Others

Currently, supermarkets and hypermarkets exhibit a clear dominance in the market

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, pharmacy and health stores, convenience stores, online stores, and others. According to the water enhancer market report, supermarkets and hypermarkets exhibit a clear dominance in the market.

Supermarkets and hypermarkets are major hubs for consumers seeking convenient shopping experiences. Water enhancers, known for their convenience and portability, appeal to shoppers looking for easy-to-use beverage solutions. Their compact size and shelf-stable nature make them ideal for placement in these retail settings. Moreover, as consumers increasingly prioritize health and wellness, supermarkets and hypermarkets respond by stocking healthier beverage alternatives, including water enhancers. Products that offer natural ingredients, low or no sugar options, and functional benefits align with these consumer preferences and contribute to the demand for water enhancers in these retail outlets.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America currently dominates the global market

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America currently dominates the global market.

According to the water enhancer market statistics, North America boasts a sizable population with diverse tastes and preferences, making it an attractive market for water enhancers. Consumers in the region are increasingly health-conscious and seek convenient, flavorful, and customizable beverage options. Moreover, the region has witnessed a surge in health and wellness trends, with consumers actively seeking out healthier beverage alternatives. Water enhancers align well with these trends as they offer a way to flavor water without the added sugars or artificial ingredients found in many other beverages. For instance, in June 2023, T. Hasegawa USA, based in California, launched HASEAROMA and ChefAroma flavor food and beverage enhancers in North America.

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players including:

4c Foods Corp.

Arizona Beverages USA (Hornell Brewing Co. Inc.)

BareOrganics

Dyla LLC

Heartland Food Products Group

Jel Sert Company

Nestle S.A.

SweetLeaf Stevia Sweetener (Wisdom Natural Brands)

The Coca-Cola Company

The Kraft Heinz Company

Twinings North America Inc.

Zhou Nutrition (Nutraceutical International Corporation)

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Water Enhancer Market Recent Developments:

April 2024: Evocus launched Evocus Hydration IV, an innovative electrolyte drink mix, water enhancer. Designed for ultra-rapid water balance in the human body, this advanced beverage combination is fueled with Active Absorption Technology.

March 2024: Tailwind Nutrition introduced Rapid Hydration, an all-natural electrolyte drink mix, water enhancer that quenches thirst. The powder mixes quickly and easily, with a clean, light flavor, that helps to stay hydrated during workouts or throughout the day.

September 2023: Curaleaf Holdings, an international cannabis products provider, launched Zero Proof Squeeze, which is an infused beverage enhancer. Zero Proof Squeeze was formulated using natural sugar, resulting in a substantially lighter taste and a more balanced flavor profile for better mixability.

October 2023: Psychedelic launched its latest product Psychedelic Good Food Mix. The 'Psychedelic Good Mood Mix' powder formulation was intended for convenience and portability, making it an ideal on-the-go choice. Stick packs are lightweight and portable, making them ideal for busy, modern lifestyles.

Key Questions Answered in This Report

1. How big is the global water enhancer market?
2. What is the expected growth rate of the global water enhancer market during 2024-2032?
3. What are the key factors driving the global water enhancer market?
4. What has been the impact of COVID-19 on the global water enhancer market?
5. What is the breakup of the global water enhancer market based on the type?
6. What is the breakup of the global water enhancer market based on the form?
7. What is the breakup of the global water enhancer market based on the distribution channel?
8. What are the key regions in the global water enhancer market?
9. Who are the key players/companies in the global water enhancer market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Water Enhancer Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Type

6.1 Fruit Flavored
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Coffee Flavored
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
6.3 Tea Flavored
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
6.4 Others
- 6.4.1 Market Trends
- 6.4.2 Market Forecast

7 Market Breakup by Form

7.1 Powder
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Liquid Concentrate
- 7.2.1 Market Trends
- 7.2.2 Market Forecast

8 Market Breakup by Application

8.1 Flavouring
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Energy Stimulant
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
8.3 Functional
- 8.3.1 Market Trends
- 8.3.2 Market Forecast

9 Market Breakup by Distribution Channel

9.1 Supermarkets and Hypermarkets
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
9.2 Pharmacy and Health Stores
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
9.3 Convenience Stores
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
9.4 Online Stores
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
9.5 Others
- 9.5.1 Market Trends
- 9.5.2 Market Forecast

10 Market Breakup by Region

10.1 North America
- 10.1.1 United States
  - 10.1.1.1 Market Trends
  - 10.1.1.2 Market Forecast
- 10.1.2 Canada
  - 10.1.2.1 Market Trends
  - 10.1.2.2 Market Forecast
10.2 Asia-Pacific
- 10.2.1 China
  - 10.2.1.1 Market Trends
  - 10.2.1.2 Market Forecast
- 10.2.2 Japan
  - 10.2.2.1 Market Trends
  - 10.2.2.2 Market Forecast
- 10.2.3 India
  - 10.2.3.1 Market Trends
  - 10.2.3.2 Market Forecast
- 10.2.4 South Korea
  - 10.2.4.1 Market Trends
  - 10.2.4.2 Market Forecast
- 10.2.5 Australia
  - 10.2.5.1 Market Trends
  - 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
  - 10.2.6.1 Market Trends
  - 10.2.6.2 Market Forecast
- 10.2.7 Others
  - 10.2.7.1 Market Trends
  - 10.2.7.2 Market Forecast
10.3 Europe
- 10.3.1 Germany
  - 10.3.1.1 Market Trends
  - 10.3.1.2 Market Forecast
- 10.3.2 France
  - 10.3.2.1 Market Trends
  - 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
  - 10.3.3.1 Market Trends
  - 10.3.3.2 Market Forecast
- 10.3.4 Italy
  - 10.3.4.1 Market Trends
  - 10.3.4.2 Market Forecast
- 10.3.5 Spain
  - 10.3.5.1 Market Trends
  - 10.3.5.2 Market Forecast
- 10.3.6 Russia
  - 10.3.6.1 Market Trends
  - 10.3.6.2 Market Forecast
- 10.3.7 Others
  - 10.3.7.1 Market Trends
  - 10.3.7.2 Market Forecast
10.4 Latin America
- 10.4.1 Brazil
  - 10.4.1.1 Market Trends
  - 10.4.1.2 Market Forecast
- 10.4.2 Mexico
  - 10.4.2.1 Market Trends
  - 10.4.2.2 Market Forecast
- 10.4.3 Others
  - 10.4.3.1 Market Trends
  - 10.4.3.2 Market Forecast
10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast

11 SWOT Analysis

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
- 15.3.1 4c Foods Corp.
  - 15.3.1.1 Company Overview
  - 15.3.1.2 Product Portfolio
- 15.3.2 Arizona Beverages USA (Hornell Brewing Co. Inc.)
  - 15.3.2.1 Company Overview
  - 15.3.2.2 Product Portfolio
- 15.3.3 BareOrganics
  - 15.3.3.1 Company Overview
  - 15.3.3.2 Product Portfolio
- 15.3.4 Dyla LLC
  - 15.3.4.1 Company Overview
  - 15.3.4.2 Product Portfolio
- 15.3.5 Heartland Food Products Group
  - 15.3.5.1 Company Overview
  - 15.3.5.2 Product Portfolio
- 15.3.6 Jel Sert Company
  - 15.3.6.1 Company Overview
  - 15.3.6.2 Product Portfolio
- 15.3.7 Nestle S.A.
  - 15.3.7.1 Company Overview
  - 15.3.7.2 Product Portfolio
- 15.3.8 SweetLeaf Stevia Sweetener (Wisdom Natural Brands)
  - 15.3.8.1 Company Overview
  - 15.3.8.2 Product Portfolio
- 15.3.9 The Coca-Cola Company
  - 15.3.9.1 Company Overview
  - 15.3.9.2 Product Portfolio
  - 15.3.9.3 Financials
  - 15.3.9.4 SWOT Analysis
- 15.3.10 The Kraft Heinz Company
  - 15.3.10.1 Company Overview
  - 15.3.10.2 Product Portfolio
  - 15.3.10.3 Financials
  - 15.3.10.4 SWOT Analysis
- 15.3.11 Twinings North America Inc.
  - 15.3.11.1 Company Overview
  - 15.3.11.2 Product Portfolio
- 15.3.12 Zhou Nutrition (Nutraceutical International Corporation)
  - 15.3.12.1 Company Overview
  - 15.3.12.2 Product Portfolio

ウォーターエンハンサー市場レポート：タイプ、形態、用途、流通チャネル、地域別、2024年～2032年

Water Enhancer Market Report by Type, Form, Application, Distribution Channel, and Region 2024-2032

ウォーターエンハンサーの市場分析：

ウォーターエンハンサーの市場動向：

目次

第1章 序文

第2章 調査範囲と調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界のウォーターエンハンサー市場

第6章 市場内訳：タイプ別

第7章 市場内訳：形態別

第8章 市場内訳：用途別

第9章 市場内訳：流通チャネル別

第10章 市場内訳：地域別

第11章 SWOT分析

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

第14章 価格分析

第15章 競合情勢

List of Figures

List of Tables

Water Enhancer Market Analysis:

Water Enhancer Market Trends:

Global Water Enhancer Industry Segmentation:

Breakup by Type:

Breakup by Form:

Breakup by Application:

Breakup by Distribution Channel:

Breakup by Region:

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players including:

Water Enhancer Market Recent Developments:

Key Questions Answered in This Report

Table of Contents

1 Preface

2 Scope and Methodology

3 Executive Summary

4 Introduction

5 Global Water Enhancer Market

6 Market Breakup by Type

7 Market Breakup by Form

8 Market Breakup by Application

9 Market Breakup by Distribution Channel

10 Market Breakup by Region

11 SWOT Analysis

12 Value Chain Analysis

13 Porters Five Forces Analysis

14 Price Analysis

15 Competitive Landscape

第1章序文

第2章調査範囲と調査手法

第3章エグゼクティブサマリー

第4章イントロダクション

第5章世界のウォーターエンハンサー市場

第6章市場内訳：タイプ別

第7章市場内訳：形態別

第8章市場内訳：用途別

第9章市場内訳：流通チャネル別

第10章市場内訳：地域別

第12章バリューチェーン分析

第13章ポーターのファイブフォース分析

第14章価格分析

第15章競合情勢