水強化剤の市場規模、シェア、成長分析：製品タイプ別、形態別、流通チャネル別、地域別 - 産業予測 2025～2032年

水強化剤市場規模は2023年に28億米ドルで、予測期間（2025-2032年）のCAGRは9.2%で、2024年の30億6,000万米ドルから2032年には61億8,000万米ドルに成長する見通しです。

世界の水強化剤市場は、栄養価の高い水分補給と健康的なライフスタイルに対する意識の高まりによって大きな成長を遂げています。消費者は、特に先進国において、ビタミン、電解質、ミネラルを提供するフレーバーウォーターの代替品を求めています。世界の健康問題の高まりは、健康を促進する飲料ミックスの需要をさらに押し上げています。インドや中国のような新興国は、肥満の懸念が高まっているため、消費の高まりを目の当たりにしています。多様な健康ニーズに対応するZhou Nutritionの水増強剤やProtektの抗酸化物質豊富な製品などの製品革新は、この動向を裏付けています。さらに、ファーマバイト（Pharmavite）の消化器系健康増進剤やドリームパック（DreamPak）の電解質入り飲料水は、健康志向の高い層に対応しており、消費者の健康的な水分補給ソリューションに対する優先順位が高まるにつれて、市場機会拡大の道を開いています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 特許分析

水強化剤市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• 栄養価のある
• 栄養価のない

水強化剤市場規模：形態別& CAGR（2025-2032）

• 市場概要
• 液体
• 粉末

水強化剤市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

水強化剤市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• PepsiCo, Inc.（USA）
• The Coca-Cola Company（USA）
• Nestle S.A.（Switzerland）
• The Kraft Heinz Company（USA）
• AriZona Beverages USA（USA）
• Britvic plc（UK）
• GlaxoSmithKline plc（UK）
• Jel Sert Company（USA）
• Heartland Food Products Group（USA）
• Wisdom Natural Brands（USA）
• SweetLeaf Stevia（USA）
• Vitamin Squeeze（USA）
• Stur Drinks（USA）
• HydrateM8（UK）
• Nuun Hydration（USA）
• MiO（USA）
• Robinsons（UK）
• Skinnygirl（USA）
• H2wOw（USA）
• True Citrus（USA）

結論と提言

Water Enhancer Market size was valued at USD 2.8 billion in 2023 and is poised to grow from USD 3.06 billion in 2024 to USD 6.18 billion by 2032, growing at a CAGR of 9.2% during the forecast period (2025-2032).

The global water enhancer market is experiencing significant growth driven by increasing demand for nutritious hydration and healthy lifestyle awareness. Consumers are seeking flavored water alternatives that offer vitamins, electrolytes, and minerals, particularly in developed countries. The rise of health issues globally is further propelling demand for beverage mixes that promote well-being. Emerging economies like India and China are witnessing heightened consumption due to rising obesity concerns. Product innovations, such as Zhou Nutrition's water enhancers aimed at diverse wellness needs, and Protekt's antioxidant-rich offerings, underscore the trend. Furthermore, Pharmavite's digestive health enhancers and DreamPak's electrolyte-infused waters cater to the health-conscious demographic, paving the way for expanded market opportunities as consumers increasingly prioritize healthy hydration solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Water Enhancer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Water Enhancer Market Segments Analysis

Global Water Enhancer Market is segmented by Product Type, Form, Distribution Channel and region. Based on Product Type, the market is segmented into Nutritional and Non-nutritional. Based on Form, the market is segmented into Liquid and Powder. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Water Enhancer Market

The Water Enhancer market is witnessing significant growth due to an escalating demand for fortified, sugar-free, and low-calorie options, driven by heightened health awareness among consumers. Individuals are actively seeking functional beverages infused with vitamins, electrolytes, and botanical extracts aimed at enhancing hydration, boosting immunity, and promoting overall wellness. This shift is primarily influenced by a growing aversion to sugary soft drinks and artificially flavored beverages. As more people prioritize healthier lifestyles and seek alternatives that align with their wellness goals, the popularity of water enhancers continues to rise, positioning them as a key player in the beverage industry.

Restraints in the Water Enhancer Market

The Water Enhancer market faces several restraints, particularly in developing nations where consumer awareness about the benefits and applications of these products remains low, despite their growing popularity. Many individuals still prefer traditional hydration methods, such as plain water or carbonated beverages, which can hinder the adoption of water enhancers. Furthermore, prevalent myths surrounding preservatives and artificial ingredients in various water enhancers may deter potential users and limit market growth, especially in regions that are budget-conscious and unaware of the advantages these products offer. As a result, these factors collectively pose challenges to expanding the market in these areas.

Market Trends of the Water Enhancer Market

The Water Enhancer market is witnessing a significant shift towards natural and botanical extract-based products, driven by the increasing consumer demand for health-conscious and wellness-oriented options. Ingredients such as aloe vera, ginger, turmeric, and green tea extract are gaining traction, reflecting a broader trend focused on detoxification and immunity enhancement. In response, manufacturers are prioritizing clean-label, non-GMO, and plant-based formulations to cater to the preferences of discerning consumers seeking transparency and quality. This evolution not only aligns with the rising trend in functional beverages but also highlights a growing emphasis on holistic health and sustainable choices in the beverage industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Patent Analysis

Global Water Enhancer Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Nutritional
• Non-nutritional

Global Water Enhancer Market Size by Form & CAGR (2025-2032)

• Market Overview
• Liquid
• Powder

Global Water Enhancer Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Water Enhancer Market Size & CAGR (2025-2032)

• North America (Product Type, Form, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Form, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Form, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Form, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Form, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• PepsiCo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kraft Heinz Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AriZona Beverages USA (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britvic plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jel Sert Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heartland Food Products Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wisdom Natural Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SweetLeaf Stevia (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitamin Squeeze (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stur Drinks (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HydrateM8 (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nuun Hydration (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MiO (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Robinsons (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skinnygirl (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H2wOw (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• True Citrus (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations