デフォルト表紙
市場調査レポート
商品コード
1468597

自動車用オルタネーター市場レポート:パワートレインタイプ別、車種別、地域別、2024~2032年

Automotive Alternator Market Report by Powertrain Type (IC Engine Vehicles, Hybrid and Electric Vehicles), Vehicle Type (Passenger Cars, Commercial Vehicles), and Region 2024-2032

出版日: | 発行: IMARC | ページ情報: 英文 135 Pages | 納期: 2~3営業日

● お客様のご希望に応じて、既存データの加工や未掲載情報(例:国別セグメント)の追加などの対応が可能です。  詳細はお問い合わせください。

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=155.13円
自動車用オルタネーター市場レポート:パワートレインタイプ別、車種別、地域別、2024~2032年
出版日: 2024年04月08日
発行: IMARC
ページ情報: 英文 135 Pages
納期: 2~3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

自動車用オルタネータの世界市場規模は2023年に257億米ドルに達しました。今後、IMARC Groupは、2024~2032年の間に5.26%の成長率(CAGR)を示し、2032年までに411億米ドルに達すると予測しています。

自動車用オルタネーターとは、整流回路を内蔵した三相発電機のことで、エンジンが作動している間にバッテリーを充電し、電気システムに電力を供給するために最新の自動車に採用されています。標準部品としてローター、ステーター、出力ダイオード、ダイオードトリオで構成されます。さらに、自動車用オルタネーターには、充電システム、バッテリー、電圧レギュレーター、オルタネーターが主要部品として含まれています。自動車用オルタネーターは、インストルメントパネルや車内外のライトなど、さまざまな車両用電気機械に電力を供給するのに役立っています。これとともに、電磁気によって交流(AC)電力を生成し、機械的エネルギーを電気的エネルギーに変換するのを助けます。その結果、自動車用オルタネーターは商用車、小型商用車に広く組み込まれています。現在、自動車用オルタネーターには、主にサリエントポール型と円筒形ローター型があります。

自動車用オルタネーターの市場動向:

自動車産業が大幅に拡大し、さまざまなハイブリッド車や電気自動車(HEV/EV)の生産と販売が進んでいることが、主に市場成長の原動力となっています。自動車用オルタネーターは、自動車の複数の電子部品を作動させるために、そのような自動車の電気システムに広く組み込まれています。さらに、政府によるいくつかのグリーンイニシアチブの実施により、メーカーは自動車からの二酸化炭素排出を軽減するためにハイブリッドパワートレインシステムを使用するように促されており、これが製品需要を補完しています。さらに、オフロード車や緊急車両で自動車用オルタネーターが多用され、電気系統に過度の抵抗を与えて大量の除雪を行うことが、市場の成長を促しています。さらに、バッテリーの寿命が長く、電力供給が優れているため、従来の製品よりも高出力の自動車用オルタネーターへの傾斜が市場成長に寄与しています。その他、消費者の可処分所得の増加、自動車の軽量化ニーズの高まり、製品の有効性を高めるための相手先商標製品メーカー(OEM)間の戦略的提携などが、市場の成長を支えています。

本レポートで扱う主要質問

  • 2023年の自動車用オルタネーターの世界市場規模は?
  • 2024~2032年にかけての自動車用オルタネーターの世界市場の予想成長率は?
  • 自動車用オルタネーターの世界市場を牽引する主要因は?
  • 自動車用オルタネーターの世界市場におけるCOVID-19の影響は?
  • パワートレインタイプ別の自動車用オルタネーターの世界市場の内訳は?
  • 車種別の自動車用オルタネーターの世界市場内訳は?
  • 自動車用オルタネーターの世界市場における主要地域は?
  • 自動車用オルタネーターの世界市場における主要参入企業は?

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 自動車用オルタネーターの世界市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳:パワートレインタイプ別

  • ICエンジン車
  • ハイブリッド車・電気自動車

第7章 市場内訳:車種別

  • 乗用車
  • 商用車

第8章 市場内訳:地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場動向
    • 市場内訳:国別
    • 市場予測

第9章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第10章 バリューチェーン分析

第11章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第12章 価格分析

第13章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • BorgWarner Inc.
    • DENSO Corporation
    • Hella KGaA Hueck & Co.(Faurecia SE)
    • Hitachi Ltd.
    • Hyundai Mobis(Hyundai Motor Group)
    • Jinzhou Halla Electrical Equipment Co. Ltd
    • MAHLE GmbH(Mahle Stiftung GmbH)
    • Mecc Alte SpA(Co.mecc.fin.srl)
    • Mitsubishi Electric Corporation
    • Motorcar Parts of America Inc.
    • Prestolite Electric Incorporated(Prestolite Electric Holding Inc.)
    • Robert Bosch GmbH(Robert Bosch Stiftung GmbH)
    • Valeo
図表

List of Figures

  • Figure 1: Global: Automotive Alternator Market: Major Drivers and Challenges
  • Figure 2: Global: Automotive Alternator Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Automotive Alternator Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Automotive Alternator Market: Breakup by Powertrain Type (in %), 2023
  • Figure 5: Global: Automotive Alternator Market: Breakup by Vehicle Type (in %), 2023
  • Figure 6: Global: Automotive Alternator Market: Breakup by Region (in %), 2023
  • Figure 7: Global: Automotive Alternator (IC Engine Vehicles) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 8: Global: Automotive Alternator (IC Engine Vehicles) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 9: Global: Automotive Alternator (Hybrid and Electric Vehicles) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Automotive Alternator (Hybrid and Electric Vehicles) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Automotive Alternator (Passenger Cars) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Automotive Alternator (Passenger Cars) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Automotive Alternator (Commercial Vehicles) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Automotive Alternator (Commercial Vehicles) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: North America: Automotive Alternator Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: North America: Automotive Alternator Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: United States: Automotive Alternator Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: United States: Automotive Alternator Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Canada: Automotive Alternator Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Canada: Automotive Alternator Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Asia-Pacific: Automotive Alternator Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Asia-Pacific: Automotive Alternator Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: China: Automotive Alternator Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: China: Automotive Alternator Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Japan: Automotive Alternator Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Japan: Automotive Alternator Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: India: Automotive Alternator Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: India: Automotive Alternator Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: South Korea: Automotive Alternator Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: South Korea: Automotive Alternator Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Australia: Automotive Alternator Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Australia: Automotive Alternator Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Indonesia: Automotive Alternator Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Indonesia: Automotive Alternator Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Others: Automotive Alternator Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Others: Automotive Alternator Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Europe: Automotive Alternator Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Europe: Automotive Alternator Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Germany: Automotive Alternator Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Germany: Automotive Alternator Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: France: Automotive Alternator Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: France: Automotive Alternator Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: United Kingdom: Automotive Alternator Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: United Kingdom: Automotive Alternator Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: Italy: Automotive Alternator Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: Italy: Automotive Alternator Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: Spain: Automotive Alternator Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: Spain: Automotive Alternator Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Russia: Automotive Alternator Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Russia: Automotive Alternator Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Others: Automotive Alternator Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Others: Automotive Alternator Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Latin America: Automotive Alternator Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Latin America: Automotive Alternator Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Brazil: Automotive Alternator Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Brazil: Automotive Alternator Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: Mexico: Automotive Alternator Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: Mexico: Automotive Alternator Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: Others: Automotive Alternator Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: Others: Automotive Alternator Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Middle East and Africa: Automotive Alternator Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Middle East and Africa: Automotive Alternator Market: Breakup by Country (in %), 2023
  • Figure 63: Middle East and Africa: Automotive Alternator Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: Global: Automotive Alternator Industry: SWOT Analysis
  • Figure 65: Global: Automotive Alternator Industry: Value Chain Analysis
  • Figure 66: Global: Automotive Alternator Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Automotive Alternator Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Automotive Alternator Market Forecast: Breakup by Powertrain Type (in Million US$), 2024-2032
  • Table 3: Global: Automotive Alternator Market Forecast: Breakup by Vehicle Type (in Million US$), 2024-2032
  • Table 4: Global: Automotive Alternator Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 5: Global: Automotive Alternator Market: Competitive Structure
  • Table 6: Global: Automotive Alternator Market: Key Players
目次
Product Code: SR112024A6284

The global automotive alternator market size reached US$ 25.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 41.1 Billion by 2032, exhibiting a growth rate (CAGR) of 5.26% during 2024-2032.

Automotive alternators refer to the three-phase generators with a built-in rectifier circuit that is employed in modern automobiles to charge the battery and power electrical systems while their engine is operating. They consist of a rotor, the stator, output diodes, and the diode trio as standard parts. Additionally, automotive alternators include charging systems, batteries, voltage regulators, and alternators as major components. Automotive alternators aid in powering various vehicle electrical machinery, including instrument panels and interior and exterior lights. Along with this, they assist in generating alternating current (AC) power by electromagnetism and converting mechanical into electrical energy. As a result, automotive alternators are widely incorporated into commercial, light, and commercial vehicles. Currently, they are mainly available in salient pole and cylindrical rotor types.

Automotive Alternator Market Trends:

The considerable expansion in the automotive industry and the ongoing production and sales of various hybrid and electric vehicles (HEVs/EVs) are primarily driving the market growth. Automotive alternators are widely incorporated in the electrical systems of such automobiles to activate multiple electronic components of vehicles. Furthermore, the implementation of several green initiatives by governments has prompted manufacturers to use hybrid powertrain systems to mitigate carbon emissions from vehicles, which is supplementing the product demand. Additionally, the extensive utilization of automotive alternators in several off-road and emergency vehicles to carry large amounts of snowplow by producing excessive drag on the electrical systems is impelling the market growth. Moreover, the shifting inclination toward the high output automotive alternators over conventional product variants, owing to long-lasting battery life and better electricity supply, is contributing to the market growth. Other factors, such as inflating consumer disposable incomes, the growing need for lightweight cars, and strategic collaborations amongst original equipment manufacturers (OEMs) to enhance product efficacy, are supporting the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global automotive alternator market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on powertrain type and vehicle type.

Breakup by Powertrain Type:

IC Engine Vehicles

Hybrid and Electric Vehicles

Breakup by Vehicle Type:

Passenger Cars

Commercial Vehicles

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being BorgWarner Inc., DENSO Corporation, Hella KGaA Hueck & Co. (Faurecia SE), Hitachi Ltd., Hyundai Mobis (Hyundai Motor Group), Jinzhou Halla Electrical Equipment Co. Ltd, MAHLE GmbH (Mahle Stiftung GmbH), Mecc Alte SpA (Co.mecc.fin.srl), Mitsubishi Electric Corporation, Motorcar Parts of America Inc., Prestolite Electric Incorporated (Prestolite Electric Holding Inc.), Robert Bosch GmbH (Robert Bosch Stiftung GmbH) and Valeo.

Key Questions Answered in This Report

  • 1. What was the size of the global automotive alternator market in 2023?
  • 2. What is the expected growth rate of the global automotive alternator market during 2024-2032?
  • 3. What are the key factors driving the global automotive alternator market?
  • 4. What has been the impact of COVID-19 on the global automotive alternator market?
  • 5. What is the breakup of the global automotive alternator market based on the powertrain type?
  • 6. What is the breakup of the global automotive alternator market based on the vehicle type?
  • 7. What are the key regions in the global automotive alternator market?
  • 8. Who are the key players/companies in the global automotive alternator market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Automotive Alternator Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Powertrain Type

  • 6.1 IC Engine Vehicles
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Hybrid and Electric Vehicles
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Vehicle Type

  • 7.1 Passenger Cars
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Commercial Vehicles
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Region

  • 8.1 North America
    • 8.1.1 United States
      • 8.1.1.1 Market Trends
      • 8.1.1.2 Market Forecast
    • 8.1.2 Canada
      • 8.1.2.1 Market Trends
      • 8.1.2.2 Market Forecast
  • 8.2 Asia-Pacific
    • 8.2.1 China
      • 8.2.1.1 Market Trends
      • 8.2.1.2 Market Forecast
    • 8.2.2 Japan
      • 8.2.2.1 Market Trends
      • 8.2.2.2 Market Forecast
    • 8.2.3 India
      • 8.2.3.1 Market Trends
      • 8.2.3.2 Market Forecast
    • 8.2.4 South Korea
      • 8.2.4.1 Market Trends
      • 8.2.4.2 Market Forecast
    • 8.2.5 Australia
      • 8.2.5.1 Market Trends
      • 8.2.5.2 Market Forecast
    • 8.2.6 Indonesia
      • 8.2.6.1 Market Trends
      • 8.2.6.2 Market Forecast
    • 8.2.7 Others
      • 8.2.7.1 Market Trends
      • 8.2.7.2 Market Forecast
  • 8.3 Europe
    • 8.3.1 Germany
      • 8.3.1.1 Market Trends
      • 8.3.1.2 Market Forecast
    • 8.3.2 France
      • 8.3.2.1 Market Trends
      • 8.3.2.2 Market Forecast
    • 8.3.3 United Kingdom
      • 8.3.3.1 Market Trends
      • 8.3.3.2 Market Forecast
    • 8.3.4 Italy
      • 8.3.4.1 Market Trends
      • 8.3.4.2 Market Forecast
    • 8.3.5 Spain
      • 8.3.5.1 Market Trends
      • 8.3.5.2 Market Forecast
    • 8.3.6 Russia
      • 8.3.6.1 Market Trends
      • 8.3.6.2 Market Forecast
    • 8.3.7 Others
      • 8.3.7.1 Market Trends
      • 8.3.7.2 Market Forecast
  • 8.4 Latin America
    • 8.4.1 Brazil
      • 8.4.1.1 Market Trends
      • 8.4.1.2 Market Forecast
    • 8.4.2 Mexico
      • 8.4.2.1 Market Trends
      • 8.4.2.2 Market Forecast
    • 8.4.3 Others
      • 8.4.3.1 Market Trends
      • 8.4.3.2 Market Forecast
  • 8.5 Middle East and Africa
    • 8.5.1 Market Trends
    • 8.5.2 Market Breakup by Country
    • 8.5.3 Market Forecast

9 SWOT Analysis

  • 9.1 Overview
  • 9.2 Strengths
  • 9.3 Weaknesses
  • 9.4 Opportunities
  • 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

  • 11.1 Overview
  • 11.2 Bargaining Power of Buyers
  • 11.3 Bargaining Power of Suppliers
  • 11.4 Degree of Competition
  • 11.5 Threat of New Entrants
  • 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 BorgWarner Inc.
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
      • 13.3.1.3 Financials
      • 13.3.1.4 SWOT Analysis
    • 13.3.2 DENSO Corporation
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
      • 13.3.2.3 Financials
      • 13.3.2.4 SWOT Analysis
    • 13.3.3 Hella KGaA Hueck & Co. (Faurecia SE)
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
      • 13.3.3.3 Financials
    • 13.3.4 Hitachi Ltd.
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
      • 13.3.4.3 Financials
      • 13.3.4.4 SWOT Analysis
    • 13.3.5 Hyundai Mobis (Hyundai Motor Group)
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
      • 13.3.5.3 Financials
    • 13.3.6 Jinzhou Halla Electrical Equipment Co. Ltd
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
    • 13.3.7 MAHLE GmbH (Mahle Stiftung GmbH)
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio
      • 13.3.7.3 SWOT Analysis
    • 13.3.8 Mecc Alte SpA (Co.mecc.fin.srl)
      • 13.3.8.1 Company Overview
      • 13.3.8.2 Product Portfolio
    • 13.3.9 Mitsubishi Electric Corporation
      • 13.3.9.1 Company Overview
      • 13.3.9.2 Product Portfolio
      • 13.3.9.3 Financials
      • 13.3.9.4 SWOT Analysis
    • 13.3.10 Motorcar Parts of America Inc.
      • 13.3.10.1 Company Overview
      • 13.3.10.2 Product Portfolio
      • 13.3.10.3 Financials
    • 13.3.11 Prestolite Electric Incorporated (Prestolite Electric Holding Inc.)
      • 13.3.11.1 Company Overview
      • 13.3.11.2 Product Portfolio
    • 13.3.12 Robert Bosch GmbH (Robert Bosch Stiftung GmbH)
      • 13.3.12.1 Company Overview
      • 13.3.12.2 Product Portfolio
      • 13.3.12.3 SWOT Analysis
    • 13.3.13 Valeo
      • 13.3.13.1 Company Overview
      • 13.3.13.2 Product Portfolio
      • 13.3.13.3 Financials
      • 13.3.13.4 SWOT Analysis