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市場調査レポート
商品コード
1468296
タバコ包装市場レポート:材料タイプ、包装タイプ、最終用途、地域別、2024~2032年Tobacco Packaging Market Report by Material Type, Packaging Type, End Use, and Region 2024-2032 |
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カスタマイズ可能
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タバコ包装市場レポート:材料タイプ、包装タイプ、最終用途、地域別、2024~2032年 |
出版日: 2024年04月08日
発行: IMARC
ページ情報: 英文 137 Pages
納期: 2~3営業日
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世界のタバコ包装市場規模は2023年に181億米ドルに達しました。今後、IMARC Groupは、2024~2032年にかけて2.6%の成長率(CAGR)を示し、2032年までに230億米ドルに達すると予測しています。個人の仕事量の増加と多忙なスケジュール、若者の間でのタバコ人気の急上昇、急速な都市化、高度な印刷技術の出現などが市場を推進している主要要因です。
タバコ包装とは、タバコ、葉巻、無煙タバコなどのタバコ製品を包装・収容するために使用される材料やデザインを指します。保護、製品プロモーション、規制遵守、消費者情報など、複数の目的を果たします。タバコ製品を湿気、光、物理的損傷などの外的要因から保護します。タバコの品質、鮮度、味を維持するのに役立ちます。多くの場合、視覚に訴えるデザイン、ロゴ、ブランド要素を含み、タバコ製品を他のものと差別化し、ブランド認知と忠誠心を生み出すことを目的としています。また、多くの国で厳しい規制や健康警告の対象となっています。現在、タバコ包装は製品保護、ブランド化、規制遵守、消費者への重要な健康情報伝達の手段として、世界中で絶大な支持を得ています。
タバコのパッケージングとラベリングに関する厳しい政府規制の実施は、予測期間中の市場の成長を刺激すると考えられます。この市場は、他にもいくつかの重要な要因によって牽引されています。第一に、タバコのパッケージングとラベリングに関する厳しい政府規制の実施は主要な促進要因です。世界各国の政府は、喫煙を抑制し、タバコ使用の有害性を伝えるために、グラフィック健康警告やその他の目立つラベリング要素を義務付ける政策を実施しています。さらに、ブランドの認知度を高め、製品の差別化を図る魅力的で機能的なパッケージを作成するための研究開発(R&D)に対するタバコ企業の投資が増加していることも、市場成長にプラスの影響を与えています。世界のタバコ製品の消費量の増加、特に新興国における消費量の増加が、タバコ包装の需要を増大させています。さらに、消費者と政府は包装廃棄物が環境に与える影響を懸念するようになっており、タバコ業界ではより持続可能な包装オプションに対する需要が高まっています。これに伴い、持続可能で環境に優しい包装方法に対する意識の高まりが市場成長に寄与しています。
厳しい政府規制の実施
タバコの包装とラベリングに関する政府規制は、タバコ包装市場に大きな影響を与えています。厳しいガイドラインが課され、タバコ包装に特定の要素を目立つように表示することが義務付けられています。主要要件のひとつは、グラフィック健康警告を含めることであり、これはタバコ摂取の有害な影響を描写する画像やメッセージを目立つように表示するものです。これらの警告は、喫煙に伴う健康リスクを視覚的に思い出させる役割を果たし、個人が喫煙を始めたり続けたりすることを抑止することを目的としています。さらに、タバコの中毒性や副流煙の危険性など、目立つ文字による警告も義務付けられています。さらに、これらの規制は消費者の安全において重要な役割を果たしています。タバコの使用に伴う潜在的な健康被害について、必要な情報と警告を提供するのです。
ブランド化と製品差別化の台頭
ブランド化と製品の差別化はタバコ包装市場を煽る重要な要因です。包装はタバコ会社にとって、ブランド認知を確立し、ブランド・ロイヤルティを創出し、新規顧客を引き付け、市場シェアを維持するための強力なツールです。タバコ会社は、店頭で競合する製品が並ぶ中、際立って消費者の注目を集める革新的なパッケージデザインの開発に多大な資源を投入しています。人目を引くパッケージは、消費者の興味を引き、好奇心をかき立て、製品購入を増やす上で重要な役割を果たしています。鮮やかな色、ユニークな形、魅力的なグラフィックは、競合に差をつける視覚に訴えるパッケージを作るためによく利用されます。視覚的アピールだけでなく、パッケージはタバコ会社にとってブランドのID確認と価値を伝える機会でもあります。材料の選択、仕上げ、全体的な包装美学はブランドイメージと製品の知覚品質の形成に寄与します。
消費者の嗜好と認識の変化
消費者の嗜好と認識はタバコ包装市場の形成に重要な役割を果たしています。包装美学、利便性、機能性はタバコ製品に関する消費者の選択に影響を与える重要な要素です。視覚的に魅力的な包装デザインは消費者を魅了し、肯定的な第一印象を与える可能性があります。ブランドイメージを反映し、対象層の嗜好やライフスタイルに共鳴するパッケージは、消費者の購買決定に大きな影響を与えます。利便性と機能性もまた、消費者にとって重要な考慮事項です。開けやすく、再封可能で、持ち運びしやすいパッケージは、消費者の体験を高めます。消費者は使いやすい包装を評価し、簡単に製品にアクセスでき、時間が経っても鮮度を保つことができます。例えば、開けやすいティアストリップやフリップトップの蓋は利便性を高め、リシーラブル包装オプションは製品の品質と風味を保つのに役立ちます。
The global tobacco packaging market size reached US$ 18.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 23.0 Billion by 2032, exhibiting a growth rate (CAGR) of 2.6% during 2024-2032. The rising workload and hectic schedules of individuals, the surging popularity of cigarettes among the youth, rapid urbanization, and the emergence of advanced printing technologies are some major factors propelling the market.
Tobacco packaging refers to the materials and design used for packaging and containing tobacco products, such as cigarettes, cigars, and smokeless tobacco. It serves multiple purposes, including protection, product promotion, regulatory compliance, and consumer information. It protects tobacco products from external factors such as moisture, light, and physical damage. It helps maintain the quality, freshness, and taste of tobacco. It often includes visually appealing designs, logos, and branding elements that aim to differentiate one tobacco product from another and create brand recognition and loyalty. It is also subject to strict regulations and health warnings in many countries. At present, tobacco packaging is gaining immense traction across the globe as a means of product protection, branding, regulatory compliance, and conveying essential health information to consumers.
The implementation of stringent government regulations on tobacco packaging and labeling will stimulate the growth of the market during the forecast period. The market is driven by several other key factors. Firstly, the implementation of stringent government regulations on tobacco packaging and labeling is a major driver. Governments worldwide are implementing policies that require graphic health warnings and other prominent labeling elements to discourage smoking and communicate the harmful effects of tobacco use. Moreover, rising investments by tobacco companies in research and development (R&D) to create appealing and functional packaging that enhances brand visibility and product differentiation is positively influencing market growth. The escalating global consumption of tobacco products, particularly in emerging economies, has augmented the demand for tobacco packaging. Furthermore, consumers and governments are increasingly concerned about the environmental impact of packaging waste, leading to a demand for more sustainable packaging options in the tobacco industry. In line with this, the increasing awareness about sustainable and eco-friendly packaging practices is contributing to the market growth.
Implementation of stringent government regulations
Government regulations regarding tobacco packaging and labeling have a significant impact on the tobacco packaging market. Stringent guidelines are imposed, requiring specific elements to be displayed prominently on tobacco packaging. One of the key requirements is the inclusion of graphic health warnings, which prominently display images and messages that depict the harmful effects of tobacco consumption. These warnings serve as a visual reminder of the health risks associated with smoking and aim to deter individuals from starting or continuing the habit. Additionally, prominent textual warnings, such as statements about the addictive nature of tobacco or the dangers of secondhand smoke, are also mandated. Furthermore, these regulations play a vital role in consumer safety. They provide necessary information and warnings about the potential health hazards associated with tobacco use.
Rise in Branding and Product Differentiation
Branding and product differentiation are critical factors fueling the market for tobacco packaging. Packaging serves as a powerful tool for tobacco companies to establish brand recognition, create brand loyalty, attract new customers, and maintain market share. Tobacco companies are investing substantial resources in developing innovative packaging designs that stand out and grab consumers' attention amidst an array of competing products on store shelves. Eye-catching packaging plays a crucial role in capturing the consumer's interest, sparking curiosity, and increasing product purchases. Vibrant colors, unique shapes, and engaging graphics are often utilized to create visually appealing packaging that stands out from the competition. In addition to visual appeal, the packaging is an opportunity for tobacco companies to communicate their brand identity and values. The choice of materials, finishes, and overall packaging aesthetics contribute to shaping the brand image and perceived quality of the product.
Changing Consumer Preferences and Perception
Consumer preferences and perceptions play a significant role in shaping the market for tobacco packaging. Packaging aesthetics, convenience, and functionality are key factors influencing consumer choices regarding tobacco products. Visually appealing packaging designs have the potential to captivate consumers and create a positive first impression. Packaging that reflects the brand image and resonates with the target audience's preferences and lifestyle can significantly impact consumer purchasing decisions. Convenience and functionality are also important considerations for consumers. Packaging that is easy to open, resealable, and portable enhances the consumer experience. Consumers appreciate user-friendly packaging, allowing them to access the product effortlessly and maintain its freshness over time. For instance, easy-to-open tear strips or flip-top lids can enhance convenience, while resealable packaging options help preserve the product's quality and flavor.
IMARC Group provides an analysis of the key trends in each sub-segment of the global tobacco packaging market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on material type, packaging type, and end use.
Paperboards
Paper Boxes
Plastic
Jute
Metal
Others
Paper boxes dominate the market
The report has provided a detailed breakup and analysis of the market based on the material type. paperboards, paper boxes, plastic, jute, metal, and others. According to the report, paper boxes represented the largest segment.
Paper boxes have emerged as the most popular material type in tobacco packaging due to several key drivers. Paper boxes are considered more environmentally friendly than other materials, such as plastics or metals, as they are renewable, recyclable, and biodegradable. In line with this, the increasing demand for sustainable packaging options owing to rising consumer preferences for eco-friendly packaging is positively Influencing the segment growth.
Additionally, paper boxes provide excellent printability for regulatory compliance, including the inclusion of health warnings and other required labeling elements, thereby accelerating the product adoption rate. Furthermore, numerous technological advancements that allow boxes to offer adequate barrier properties, moisture resistance, and structural strength, providing optimal product protection throughout the supply chain, are contributing to segment growth.
Primary Packaging
Secondary Packaging
Bulk Packaging
Secondary packaging holds the largest share in the market
A detailed breakup and analysis of the market based on the packaging type has also been provided in the report. This includes primary, secondary, and bulk packaging. According to the report, secondary packaging accounted for the largest market share.
Secondary packaging has become the dominating tobacco packaging type in the market due to several key drivers. Governments worldwide enforce strict regulations regarding health warnings, information disclosures, and taxation labels on tobacco products. Secondary packaging provides the necessary space to accommodate these mandatory labeling elements while preserving the primary packaging, thereby propelling the segment growth. Moreover, secondary packaging offers enhanced product protection and shelf presence and provides an additional layer of protection to the primary packaging, safeguarding the tobacco products during transportation, storage, and handling.
Apart from this, the surging adoption of secondary packaging for branding opportunities, enabling tobacco companies to display their brand logos, product information, and marketing messages prominently, has catalyzed the segment growth. Furthermore, the escalating demand for secondary packaging, as it offers convenience and consumer appeal and allows for multiple product units to be bundled together, facilitating ease of purchase and transport for consumers, is contributing to the segment growth.
Smoking Tobacco
Cigarettes
Cigars
Smokeless Tobacco
Chewing Tobacco
Snuff
Dissolvable Tobacco
Others
Raw Tobacco
Smoking Tobacco represents the largest end use segment
A detailed breakup and analysis of the market based on the end use has also been provided in the report. This includes smoking tobacco (cigarettes and cigars), smokeless tobacco (chewing tobacco, snuff, dissolvable tobacco, and others), and raw tobacco. According to the report, smoking tobacco accounted for the largest market share.
Smoking tobacco involves consuming tobacco by burning it and inhaling the resulting smoke. It is a widespread form of tobacco consumption worldwide and comprises various tobacco products, such as cigarettes, cigars, and pipes. It includes cigarettes and cigars and contains nicotine, an addictive substance found naturally in tobacco leaves.
Smoking tobacco dominates the end-user segment of the market due to the rising popularity and widespread consumption of smoking tobacco products, such as cigarettes and cigars, is contributing to its dominance as the largest end user. Moreover, several tobacco companies are investing significant resources in product development, branding, and marketing strategies to attract and retain smokers, representing another major growth-inducing factor. Apart from this, shifting consumer preferences toward smoking tobacco products as they can be easily carried and consumed in various settings, providing a quick and accessible option for individuals seeking nicotine or tobacco enjoyment is propelling the segment growth.
Asia Pacific
Europe
North America
Middle East and Africa
Latin America
Asia Pacific exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include Asia pacific, Europe, North America, Middle East and Africa, and Latin America. According to the report, Asia Pacific was the largest market for tobacco packaging.
The large and growing population of the Asia Pacific region contributes to a substantial consumer base for tobacco products. With a significant portion of the population still engaged in smoking habits, the demand for tobacco packaging is escalating in the Asia Pacific. Moreover, changing lifestyles and inflating consumer disposable incomes, particularly in emerging economies within the region, have led to a surge in tobacco consumption. As individuals have more purchasing power, there is a higher demand for cigarettes and other tobacco products, consequently driving the need for tobacco packaging.
Apart from this, the rising focus of the tobacco industry on product innovation and branding efforts is contributing to market growth. Tobacco companies in the Asia Pacific region are investing in eye-catching packaging designs, attractive branding elements, and product differentiation strategies to capture consumer attention and establish brand loyalty. Additionally, stringent government regulations regarding health warnings and product labeling have augmented the demand for compliant packaging solutions in the region.
The market is experiencing a lower-than-anticipated demand compared to pre-pandemic levels. However, this will likely witness a paradigm shift over the next decade due to the introduction of super-slim and demi-slim cigarettes targeted at women, Roll-Your-Own-Cigarettes (RYOC), and additive-free and miniature cigarette variants. Moreover, various product and design innovations, such as the launch of limited-edition packs, curved edge packs, and slide opening packs, to communicate and attract the interest of consumers, thereby accelerating product sales. In addition, key players are using advanced printing technologies, including rotogravure, UV sheetfed offset, and flexographic printing, which in turn has catalyzed the market growth. We expect the market to witness new entrants, consolidation of the portfolio, and increased collaborations among key players to drive healthy competition within the domain.
Amcor plc
China National Tobacco Corporation
Innovia Films
Philip Morris International Inc.
ITC Limited
International Paper Company
Japan Tobacco International
Siegwerk Druckfarben AG & Co. KGaA
WestRock Company
Sonoco Products Company
Smurfit Kappa Group plc
Mondi Group
Reynolds Group Holdings Limited
Oracle Packaging
In June 2021, Smurfit Kappa Group plc has expanded its presence in Latin America through the acquisition of Car-tones del Pacifico, a paper-based packaging company in Peru. This strategic move presents exciting prospects for the group, as it enables them to strengthen their business by improving procurement arrangements, operating systems, and design and innovation capabilities.
In March 2021, International Paper Company acquired two cutting-edge corrugated box plants located in the Madrid and Catalonia regions of Spain. With this strategic move, the company aims to bolster its foothold in these areas and enhance its ability to offer top-notch packaging solutions to a wide range of industries, including industrial and e-commerce businesses.
In June 2021, Mondi Group's investments geared toward meeting the rising demand for sustainable packaging solutions within the FMCG, eCommerce and industrial market sectors.