市場調査レポート
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ヘアオイル市場レポート:タイプ別、製品タイプ別、カテゴリー別、用途別、流通チャネル別、地域別、2024~2032年Hair Oil Market Report by Type, Product Type, Category, Application, Distribution Channel, and Region 2024-2032 |
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ヘアオイル市場レポート:タイプ別、製品タイプ別、カテゴリー別、用途別、流通チャネル別、地域別、2024~2032年 |
出版日: 2024年04月08日
発行: IMARC
ページ情報: 英文 136 Pages
納期: 2~3営業日
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世界のヘアオイル市場規模は2023年に43億米ドルに達しました。今後、IMARC Groupは、2024~2032年にかけて3.7%の成長率(CAGR)を示し、市場は2032年までに61億米ドルに達すると予測しています。大衆の間で多くの髪の問題が蔓延していること、べたつかないヘアオイルへの嗜好が高まっていること、健康志向の高まりにより薬用オイルの使用量が増加していることなどが、市場を牽引する主要要因です。
ヘアオイルは、毛髪の状態を改善するために設計されたオイルベースのパーソナルケア製品です。頭皮と毛髪を育てるほか、コンディショナー、スタイル補助剤、毛髪の治癒強壮剤としても使用され、抜け毛、フケ、その他の毛髪の問題を回避するのに役立ちます。多くの市販のヘアオイルや伝統的なヘアオイルは、植物油や鉱物油をベースオイルとして製造されています。ヘアオイルに使用されるエキスには、ホーリーバジル、ローズマリー、アロエベラなどがあり、使用者の髪質に合わせてカスタマイズすることもできます。抜け毛、早発白髪、フケの治療に加え、髪に関するあらゆる問題を総合的に治療します。さらに、薬用ヘアオイルは、発毛を促進し、頭皮の血流を改善し、強さと輝きを与え、使用後の鎮静効果を確実にします。ホコリや汚染によって深刻な影響を受けている髪にヘアオイルを使用することで、縮れやダメージを解消することができます。
円形脱毛症、毛細血管拡大症、フケ症、頭皮の炎症など、毛髪に関連する問題や疾患の有病率の大幅な増加が、市場を牽引する重要な要因となっています。これは、ストレスの増加や環境汚染への曝露に起因しています。これに伴い、急速に変化するヘアファッションの動向も、様々なヘアケア製品に対する需要を後押ししており、これが市場の成長を後押ししています。さらに、天然成分を使用したハーブヘアケア製品への消費者の嗜好のパラダイムシフトが、市場に刺激を与えています。これに加えて、ヘアケア療法や医薬品の補助として薬用ヘアオイルの使用量が増加していることも、市場に明るい展望をもたらしています。さらに、オンラインやオフラインの組織化された小売チャネルを通じて、幅広い種類のヘアオイルを簡単に入手できることも市場を牽引しています。また、クリーンラベル、クルーエルティフリー、オーガニック製品の開発など、継続的な製品革新も、個人消費者の間で製品の普及を高めています。これとは別に、ヘアケア製品や動向に関するオンデマンド・ビデオの消費を増大させるオンライン・ビューティーコミュニティの新興動向が、市場にプラスの影響を与えています。その他の市場寄与要因としては、扱いやすいヘアオイルの登場、急速な都市化、ヘアケアに関する意識の高まり、可処分所得水準の上昇、主要企業による広範な研究開発活動などが挙げられます。
The global hair oil market size reached US$ 4.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 6.1 Billion by 2032, exhibiting a growth rate (CAGR) of 3.7% during 2024-2032. The rising prevalence of numerous hair issues among the masses, the increasing preference for non-sticky hair oils, and the growing health consciousness resulting in the rising usage of medicated oils represent some of the key factors driving the market.
Hair oil is an oil-based personal care product that is designed to improve the condition of the hair. Besides nurturing the scalp and hair, it is also used as a conditioner, style aid, and healing tonic for hair, which helps avoid hair fall, dandruff, and other hair problems. Many commercial and traditional hair oils are manufactured using vegetable and mineral oils as base oils. The extracts used in hair oils can include holy basil, rosemary and aloe vera, among others, and can also be customized according to the hair type of the user. In addition to treating hair loss, premature greying, and dandruff, it also offers comprehensive treatment for all hair-related issues. Additionally, medicated hair oils promote regrowth, improve blood flow to the scalp, provide strength and shine, and ensure a calming effect after use. Using hair oils on hair that is severely impacted by dust and pollution helps eliminate frizz and damage.
A considerable rise in the prevalence of hair related issues and diseases, such as alopecia areata, telogen effluvium, dandruff and scalp inflammations, is a significant factor driving the market. This can be attributed to the increasing levels of stress and exposure to environmental pollution. In line with this, the rapidly changing hair fashion trends are also propelling the demand for various hair care products, which, in turn, is fueling the market growth. Moreover, a paradigm shift in consumer preference toward herbal hair care products with natural ingredients is providing an impetus to the market. Besides this, the rising usage of medicated hair oils as a supplement to hair care therapies and medicines is also creating a positive outlook for the market. The market is further driven by the easy availability of a wide range of hair oils via online and offline organized retail channels. Continual product innovations, such as the development of clean-label, cruelty-free, and organic products, are also resulting in a higher product uptake among the individuals. Apart from this, the emerging trend of online beauty communities resulting in the augmenting consumption of on-demand videos regarding hair care products and treatments is impacting the market positively. Some of the other factors contributing to the market include the advent of easy-to-handle hair oil variants, rapid urbanization, growing awareness regarding hair care, inflating disposable income levels and extensive research and development (R&D) activities conducted by the key players.
IMARC Group provides an analysis of the key trends in each segment of the global hair oil market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on type, product type, category, application, and distribution channel.
Light Hair Oil
Heavy Hair Oil
Cooling Hair Oil
Others
The report has provided a detailed breakup and analysis of the hair oil market based on the type. This includes light hair oil, heavy hair oil, cooling hair oil, and others. According to the report, light hair oil represented the largest segment.
Coconut Oil
Almond Oil
Argan Oil
Others
The report has provided a detailed breakup and analysis of the hair oil market based on the product type. This includes coconut oil, almond oil, argan oil, and others. According to the report, coconut oil represented the largest segment.
Non-Medicated
Medicated
The report has provided a detailed breakup and analysis of the hair oil market based on the category. This includes non-medicated and medicated. According to the report, medicated represented the largest segment.
Individual
Commercial
The report has provided a detailed breakup and analysis of the hair oil market based on the application. This includes individual and commercial.
Hypermarkets and Supermarkets
Pharmacies
Online Stores
Others
A detailed breakup and analysis of the hair oil market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, pharmacies, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets that include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and Middle East and Africa. According to the report, Asia Pacific was the largest market for hair oil. Some of the factors driving the Asia Pacific hair oil market include the presence of several key players, the rising incidences of hair damage and issues among the masses, the growing awareness regarding medicated oils, shifting consumer preferences towards herbal cosmetic products, etc.
Competitive Landscape
The report has also provided a comprehensive analysis of the competitive landscape in the global hair oil market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Amway Corp. (Alticor Inc.), Aveda Corporation (The Estee Lauder Companies) Bajaj Consumer Care Ltd, CavinKare Group, Dabur Ltd, Emami Limited, Himalaya Wellness Company, Johnson & Johnson Private Limited, Marico Limited, Patanjali Ayurved Limited, The Avon Company (Natura Co Holding S/A), etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.