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ビジュアル分析市場レポート:コンポーネント、サービス、導入形態、企業規模、部門、業界別、地域別、2024~2032年Visual Analytics Market Report by Component, Service, Deployment Mode, Enterprise Size, Business Function, Industry Vertical, and Region 2024-2032 |
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ビジュアル分析市場レポート:コンポーネント、サービス、導入形態、企業規模、部門、業界別、地域別、2024~2032年 |
出版日: 2024年04月08日
発行: IMARC
ページ情報: 英文 137 Pages
納期: 2~3営業日
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世界のビジュアル分析市場規模は2023年に77億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに313億米ドルに達し、2024~2032年の間に16.4%の成長率(CAGR)を示すと予測しています。発電産業における製品採用の広がり、広範な研究開発(R&D)活動、海洋産業における製品需要の増加が、市場を牽引する主要要因となっています。
ビジュアル分析とは、さまざまなツールやプロセスを使用して、データのグラフ表現を使用してデータセットを分析する研究セグメントを指します。自動的かつ視覚的な分析手法と、人間によるインタラクティブな探索が組み合わされています。複雑で膨大なデータセットや分析手順など、高度な監視や関与が必要な用途で広く利用されています。ビジュアル分析は、大規模または複雑なデータを理解しやすく、アクセスしやすくし、組織がより良いデータ主導の意思決定を行えるよう支援します。グラフ、チャート、マップによってデータを視覚化し、パターンの特定と、それによって実用的な洞察の開発に役立てる。その結果、IT・通信、小売、医療、製造、メディアなど、さまざまな業界で幅広く応用されています。
世界中の銀行、金融サービス、保険(BFSI)業界におけるビジュアル分析に対する需要の高まりは、市場に明るい展望をもたらしています。これに伴い、セキュリティに関連する作業負荷を簡素化するニーズの高まりや、金融取引におけるさまざまな情報技術(IT)システムから生成されるデータへの依存度の高まりが、市場の成長に好影響を与えています。さらに、全体的な意思決定プロセスや膨大なデータセットからの推論を容易にするデータ主導の意思決定に対するニーズの高まりが、成長を促す要因となっています。これとは別に、消費者の嗜好、製品開拓、マーケティング・チャネルに関する予測を提供する人工知能(AI)、クラウド・コンピューティング、仮想現実(VR)ソリューションの統合が、市場成長に弾みをつけています。さらに、企業による高度な視覚化技術に対する需要の高まりと、分析ツールに対する需要の高まりが、市場の成長を後押ししています。さらに、デスクトップやスマートフォンなど、さまざまなシステムへのデータ投影を簡素化するために、中堅・大企業からビジュアル分析への需要が高まっていることも、市場成長にプラスの影響を与えています。このほか、複雑な医療データの探索、分析、伝達を支援し、意思決定を改善する医療業界におけるビジュアル分析の利用が増加していることも、市場の成長を促進しています。その他の要因としては、クラウド技術の採用の増加、ITインフラの大幅な改善、広範な研究開発(R&D)活動、デジタル化を奨励しデータ主導の意思決定を強化するためのさまざまな政府イニシアチブの実施などがあり、市場の成長を支えています。
The global visual analytics market size reached US$ 7.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 31.3 Billion by 2032, exhibiting a growth rate (CAGR) of 16.4% during 2024-2032. The widespread product adoption in the power generation industry, extensive research and development (R&D) activities, and the increasing product demand in the marine industry represent some of the key factors driving the market.
Visual analytics refers to a field of study that uses various tools and processes to analyze datasets using graphical representations of the data. It combines automatic and visual analysis methods with human interactive exploration. It is widely used in applications that require a high level of monitoring and engagement, such as complicated and huge data sets and analytical procedures. Visual analytics assists in making large or complex data understandable and accessible and helping organizations make better data-driven decisions. It visualizes data through graphs, charts, and maps that help in identifying patterns and thereby developing actionable insights. As a result, it finds extensive applications across various industries, including telecommunication, retail, healthcare, manufacturing, and media.
The increasing demand for visual analytics in the banking, financial services, and insurance (BFSI) industry across the globe is creating a positive outlook for the market. In line with this, the rising need to simplify the workload related to security and the increasing dependence on data generated from various information technology (IT) systems for financial transactions is favoring the market growth. Moreover, the escalating need for data-driven decision-making that eases the overall decision making process and reasoning from enormous data sets is acting growth-inducing factor. Apart from this, the integration of artificial intelligence (AI), cloud computing, and virtual reality (VR) solutions that offer predictions about consumer preferences, product development, and marketing channels is providing an impetus to the market growth. Additionally, the increasing demand for advanced visualization technology by enterprises and the growing demand for analytical tools are propelling the market growth. Furthermore, the rising demand for visual analytics from medium and large-scale enterprises for simplified data projection on various systems, such as desktops and smartphones, is positively influencing the market growth. Besides this, the increasing utilization of visual analytics in the healthcare industry that assists in exploring, analyzing, and communicating complex healthcare data and improving decision-making is driving the market growth. Other factors, including the rising adoption of cloud technology, significant improvements in the IT infrastructure, extensive research and development (R&D) activities, and the implementation of various government initiatives to encourage digitization and enhance data-driven decision-making, are supporting the market growth.
IMARC Group provides an analysis of the key trends in each segment of the global visual analytics market, along with forecasts at the global, regional, and country level from 2024-2032. Our report has categorized the market based on component, service, deployment mode, enterprise size, business function and industry vertical.
Software
Service
The report has provided a detailed breakup and analysis of the visual analytics market based on the component. This includes software and service. According to the report, services represented the largest segment.
Managed Service
Professional Service
Consulting Services
Deployment and Integration
Support and Maintenance
The report has provided a detailed breakup and analysis of the visual analytics market based on the service. This includes managed and professional service (consulting services, deployment and integration, support and maintenance). According to the report, managed service represented the largest segment.
On-premises
Cloud-based
The report has provided a detailed breakup and analysis of the visual analytics market based on the deployment mode. This includes on-premises, and cloud-based. According to the report, on-premises represented the largest segment.
Large Enterprises
Small and Medium-sized Enterprises (SMEs)
The report has provided a detailed breakup and analysis of the visual analytics market based on the enterprise size. This includes large enterprises, small and medium-sized enterprises (SMEs). According to the report, large enterprises represented the largest segment.
Information Technology (IT)
Sales and Marketing
Supply Chain
Finance
Human Resources (HR)
Others
The report has provided a detailed breakup and analysis of the visual analytics market based on the business function. This includes information technology (IT), sales and marketing, supply chain, finance, human resources (HR) and others. According to the report, supply chain represented the largest segment.
BFSI
Telecom and IT
Retail and Consumer Goods
Healthcare and Life Sciences
Manufacturing
Government and Defense
Energy and Utilities
Media and Entertainment
Transportation and Logistics
Others
The report has provided a detailed breakup and analysis of the visual analytics market based on the industry vertical. This includes BFSI, telecom and IT, retail and consumer goods, healthcare and life sciences, manufacturing, government and defense, energy and utilities, media and entertainment, transportation and logistics and others. According to the report, BFSI represented the largest segment.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets that include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); and Middle East and Africa. According to the report, North America was the largest market for visual analytics. Some of the factors driving the North America visual analytics market included extensive research and development (R&D) activities, various technological advancements, and widespread product adoption in drilling applications.
The report has also provided a comprehensive analysis of the competitive landscape in the global visual analytics market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Alteryx Inc., Data Clarity Limited, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Qlik, SAP SE, SAS Institute Inc., Tableau Software LLC (Salesforce Inc.), TIBCO Software Inc., Ubiq, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.