デジタル英語学習市場レポート：展開モード、ビジネスタイプ、エンドユーザー、地域別、2024-2032年

世界のデジタル英語学習市場規模は2023年に68億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて13.67%の成長率（CAGR）を示し、2032年までに222億米ドルに達すると予測しています。同市場は、世界化と英語能力に対する需要の高まり、大幅な技術進歩、デジタルプラットフォームの比類ないアクセシビリティと柔軟性、デジタルプラットフォームの費用対効果に対する意識の高まり、教育分野でのeラーニング導入の高まりなどを背景に急成長しています。

デジタル英語学習市場の分析：

市場の成長と規模：同市場は安定した成長を遂げており、その原動力となっているのは、個人的・職業的な場面での英語能力に対する需要の高まりです。また、教育業界におけるテクノロジー導入の増加が市場成長を後押ししています。

主な市場促進要因：市場成長に影響を与える主な促進要因には、世界化、特にビジネスや教育分野での国際コミュニケーションにおける英語の必要性が含まれます。さらに、デジタルプラットフォームのアクセシビリティ、柔軟性、費用対効果に関する急速な技術進歩と意識の高まりが、市場成長を促進しています。

技術の進歩：パーソナライズされたインタラクティブな体験を提供する人工知能（AI）と音声認識における最近の技術革新が、市場の成長を支えています。また、モバイル技術やアプリベースの学習プラットフォームの普及も成長を促す要因となっています。

産業用途：同市場は、個人学習者から教育機関、従業員の語学力向上を目指す企業まで、幅広いユーザーにサービスを提供しています。さらに、デジタル・プラットフォームは、学校や大学のカリキュラム、企業の研修プログラムに組み込まれつつあります。

主な市場動向：主な市場動向としては、拡張性、費用対効果、アクセスのしやすさから、クラウドベースのソリューションへの移行が進んでいることが挙げられます。さらに、学習コンテンツのパーソナライゼーションとゲーミフィケーションが市場の成長を支えています。

地理的動向：アジア太平洋地域は、経済開拓と英語力を重視する教育改革により市場をリードしています。その他の地域も、移民受け入れや専門能力開発ニーズによって大きな伸びを示しています。

競合情勢：市場競争は激しく、主要企業は技術革新、製品提供の拡大、戦略的パートナーシップに注力しています。また、多様な言語・文化的ニーズに対応するため、世界展開とローカライゼーションにも力を入れています。

課題と機会：同市場は、多様な学習者のニーズへの対応、データプライバシーへの懸念、急速な技術変化への対応など、さまざまな課題に直面しています。しかし、新興国市場への急速な進出やアダプティブ・ラーニング技術の開発が、市場成長の新たな機会を生み出しています。

デジタル英語学習市場の動向：

急速な世界化と英語能力に対する需要の増加

世界化は、世界中で英語能力に対する需要を増幅させる極めて重要な役割を果たしています。これに伴い、デジタル英語学習プラットフォームは、キャリアアップを目指す専門家から海外での教育機会を目指す学生まで、多様な利用者に対応しています。さらに、多国籍企業や国際的な協力関係、世界の貿易交渉における英語能力の需要が広がっていることも、市場の成長に寄与しています。さらに、英語で行われる国際会議、シンポジウム、セミナーの数が増えており、市場参入企業に英語力が求められていることも、市場の成長を後押ししています。さらに、英語を母国語としない国々で英語を学び、世界のビジネスチャンスを引き出そうという新たな動向も、市場の成長を後押ししています。

大幅な技術進歩

人工知能（AI）、機械学習（ML）、高度な音声認識などの最先端技術は、言語の教育・学習方法に革命をもたらしています。AIやMLアルゴリズムは、個人のスキルレベルや学習スタイルに適応することでパーソナライズされた学習体験を提供し、学習者が圧倒されることも課題不足に陥ることもなく、より効果的で魅力的な学習環境を育みます。さらに、音声認識技術により、新しい言語を習得するために重要な発音矯正をリアルタイムで行うことができます。さらに、言語学習における仮想現実と拡張現実（VR/AR）の統合は、学習者を現実的でインタラクティブな環境に没入させ、学習をより魅力的で効果的なものにし、市場の成長を後押ししています。さらに、ビッグデータ分析が利用可能になり、教育者や開発者が学習パターンと成果を理解できるようになったことも、市場の成長を後押ししています。

デジタル・プラットフォームの比類なきアクセシビリティと柔軟性

デジタル英語学習に対する需要の急増は、その比類のないアクセシビリティと柔軟性によるものであり、市場の成長を後押ししています。デジタル・プラットフォームにより、学習者はインタラクティブなレッスン、ビデオ・チュートリアル、ライブの個人指導セッションなど、幅広いリソースに自分のデバイスからアクセスすることができます。このような柔軟性は、従来の語学クラスに通うことが困難な社会人や学生など、多忙なスケジュールを抱える個人にとって非常に有益です。さらに、デジタル学習プラットフォームは、多様な学習スタイルや習熟度に対応しており、英語学習をより包括的なものにしています。その上、柔軟性があるため、個人のライフスタイルに適応しやすいだけでなく、より一貫した途切れることのない学習を可能にします。

デジタル・プラットフォームの費用対効果に対する意識の高まり

デジタル・プラットフォームの費用対効果は、市場成長を促進する重要な要因です。デジタル学習プラットフォームは、品質に妥協することなく、より手頃な価格のソリューションを提供します。教科書やワークブックのような物理的な教材が不要になり、製造・流通コストが削減されます。さらに、デジタル・プラットフォームは拡張性の高い技術を採用していることが多く、費用を増やすことなく多数のユーザーにサービスを提供できます。この拡張性は学習者のコスト削減につながり、英語教育をより多くの人が利用しやすいものにします。これに加えて、多くのデジタル英語学習プラットフォームは、さまざまな予算や学習ニーズに対応するため、無料のベーシック版やプレミアム購読など、さまざまな価格オプションを提供しています。さらに、多くのデジタル・プラットフォームが提供する生涯アクセスや継続的なアップデートにより、学習者は投資から長期的な価値を得ることができます。

教育セクターにおけるeラーニング導入の増加

教育カリキュラムへのデジタル英語学習ツールの統合は、市場成長を促進する重要な要因です。この動向は、世界中の雇用市場で英語力が重要なスキルとして認識されていることが大きな要因となっています。学校や大学などの教育機関では、学生が競合する国際環境に対応するための準備として英語の重要性を認識するようになってきています。これに伴い、デジタル学習ツールは語学教育に革新的なアプローチを提供しています。クイズやゲーム、継続的なフィードバックなど、インタラクティブな要素が盛り込まれており、従来の学習方法と比べ、より魅力的で効果的な学習が可能です。さらに、多くの場合、アダプティブ・ラーニング・テクノロジーが搭載されており、各生徒の習熟度や学習ペースに合わせて学習体験をパーソナライズし、より効率的な上達を保証します。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 デジタル英語学習の世界市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：展開モード別

• オンプレミス
  • 市場動向
  • 市場予測
• クラウドベース
  • 市場動向
  • 市場予測

第7章 市場内訳：ビジネスタイプ別

• 企業間（B2B）
  • 市場動向
  • 市場予測
• 企業対消費者（B2C）
  • 市場動向
  • 市場予測

第8章 市場内訳：エンドユーザー別

• 非学習者
  • 市場動向
  • 市場予測
• 学習者
  • 市場動向
  • 市場予測

第9章 市場内訳：地域別

• 北米
  • 米国
    • 市場動向
    • 市場予測
  • カナダ
    • 市場動向
    • 市場予測
• アジア太平洋
  • 中国
    • 市場動向
    • 市場予測
  • 日本
    • 市場動向
    • 市場予測
  • インド
    • 市場動向
    • 市場予測
  • 韓国
    • 市場動向
    • 市場予測
  • オーストラリア
    • 市場動向
    • 市場予測
  • インドネシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 欧州
  • ドイツ
    • 市場動向
    • 市場予測
  • フランス
    • 市場動向
    • 市場予測
  • 英国
    • 市場動向
    • 市場予測
  • イタリア
    • 市場動向
    • 市場予測
  • スペイン
    • 市場動向
    • 市場予測
  • ロシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• ラテンアメリカ
  • ブラジル
    • 市場動向
    • 市場予測
  • メキシコ
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 中東・アフリカ地域
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第10章 促進要因、抑制要因、機会

• 市場概要
• 促進要因
• 抑制要因
• 機会

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第13章 価格分析

第14章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • 51Talk English International Inc.
  • Berlitz Corporation
  • Busuu（Chegg Inc.）
  • EF Education First Ltd.
  • Inlingua International Ltd.
  • Lingoda GmbH
  • Pearson plc
  • Preply Inc.
  • Rosetta Stone Inc.（IXL Learning Inc.）
  • Sanako
  • VIPKid
  • Voxy Inc.
  • Yabla Inc.

List of Figures

• Figure 1: Global: Digital English Language Learning Market: Major Drivers and Challenges
• Figure 2: Global: Digital English Language Learning Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Digital English Language Learning Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 4: Global: Digital English Language Learning Market: Breakup by Deployment Mode (in %), 2023
• Figure 5: Global: Digital English Language Learning Market: Breakup by Business Type (in %), 2023
• Figure 6: Global: Digital English Language Learning Market: Breakup by End User (in %), 2023
• Figure 7: Global: Digital English Language Learning Market: Breakup by Region (in %), 2023
• Figure 8: Global: Digital English Language Learning (On-premises) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 9: Global: Digital English Language Learning (On-premises) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 10: Global: Digital English Language Learning (Cloud-based) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 11: Global: Digital English Language Learning (Cloud-based) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 12: Global: Digital English Language Learning (Business-to-Business (B2B)) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 13: Global: Digital English Language Learning (Business-to-Business (B2B)) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 14: Global: Digital English Language Learning (Business-to-Consumer (B2C)) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 15: Global: Digital English Language Learning (Business-to-Consumer (B2C)) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 16: Global: Digital English Language Learning (Non-academic Learners) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 17: Global: Digital English Language Learning (Non-academic Learners) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 18: Global: Digital English Language Learning (Academic Learners) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 19: Global: Digital English Language Learning (Academic Learners) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 20: North America: Digital English Language Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 21: North America: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 22: United States: Digital English Language Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 23: United States: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 24: Canada: Digital English Language Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 25: Canada: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 26: Asia-Pacific: Digital English Language Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 27: Asia-Pacific: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 28: China: Digital English Language Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 29: China: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 30: Japan: Digital English Language Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 31: Japan: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 32: India: Digital English Language Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 33: India: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 34: South Korea: Digital English Language Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 35: South Korea: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 36: Australia: Digital English Language Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 37: Australia: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 38: Indonesia: Digital English Language Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 39: Indonesia: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 40: Others: Digital English Language Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 41: Others: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 42: Europe: Digital English Language Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 43: Europe: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 44: Germany: Digital English Language Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 45: Germany: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 46: France: Digital English Language Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 47: France: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 48: United Kingdom: Digital English Language Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 49: United Kingdom: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 50: Italy: Digital English Language Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 51: Italy: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 52: Spain: Digital English Language Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 53: Spain: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 54: Russia: Digital English Language Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 55: Russia: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 56: Others: Digital English Language Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 57: Others: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 58: Latin America: Digital English Language Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 59: Latin America: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 60: Brazil: Digital English Language Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 61: Brazil: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 62: Mexico: Digital English Language Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 63: Mexico: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 64: Others: Digital English Language Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 65: Others: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 66: Middle East and Africa: Digital English Language Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 67: Middle East and Africa: Digital English Language Learning Market: Breakup by Country (in %), 2023
• Figure 68: Middle East and Africa: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 69: Global: Digital English Language Learning Industry: Drivers, Restraints, and Opportunities
• Figure 70: Global: Digital English Language Learning Industry: Value Chain Analysis
• Figure 71: Global: Digital English Language Learning Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Digital English Language Learning Market: Key Industry Highlights, 2023 & 2032
• Table 2: Global: Digital English Language Learning Market Forecast: Breakup by Deployment Mode (in Million US$), 2024-2032
• Table 3: Global: Digital English Language Learning Market Forecast: Breakup by Business Type (in Million US$), 2024-2032
• Table 4: Global: Digital English Language Learning Market Forecast: Breakup by End User (in Million US$), 2024-2032
• Table 5: Global: Digital English Language Learning Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 6: Global: Digital English Language Learning Market: Competitive Structure
• Table 7: Global: Digital English Language Learning Market: Key Players

The global digital English language learning market size reached US$ 6.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 22.2 Billion by 2032, exhibiting a growth rate (CAGR) of 13.67% during 2024-2032. The market is growing rapidly driven by globalization and increasing demand for English language proficiency, significant technological advancements, unparalleled accessibility and flexibility of digital platforms, increasing awareness about the cost-effectiveness of digital platforms, and rising adoption of e-learning in the education sector.

Digital English Language Learning Market Analysis:

Market Growth and Size: The market is witnessing stable growth, driven by rising demand for English proficiency in persona and professional contexts. Additionally, the increasing adoption of technology in the education industry is boosting the market growth.

Major Market Drivers: Key drivers influencing the market growth include globalization and the need for English in international communication, particularly in business and education sectors. Furthermore, the rapid technological advancement and heightened awareness regarding the accessibility, flexibility, and cost-effectiveness of digital platforms is driving the market growth.

Technological Advancements: Recent innovations in artificial intelligence (AI) and speech recognition that offer personalized and interactive experience are supporting the market growth. Additionally, the proliferation of mobile technology and app-based learning platforms is acting as another growth-inducing factor.

Industry Applications: The market serves a wide range of users, from individual learners to educational institutions and businesses seeking to enhance employees' language skills. Additionally, digital platforms are being integrated into school and university curricula, and corporate training programs.

Key Market Trends: The key market trends involve the ongoing shift towards cloud-based solutions due to their scalability, cost-effectiveness, and ease of access. Additionally, the personalization and gamification of learning content is supporting the market growth.

Geographical Trends: Asia Pacific leads the market due to economic development and educational reforms emphasizing English proficiency. Other regions are also showing significant growth, fueled by immigration and professional development needs.

Competitive Landscape: The market is highly competitive with key players focusing on technological innovation, expanding product offerings, and strategic partnerships. Additionally, they are emphasizing on global expansion and localization to cater to diverse linguistic and cultural needs.

Challenges and Opportunities: The market faces various challenges, such as addressing diverse learner needs, data privacy concerns, and keeping pace with rapid technological changes. However, rapid expansion into emerging markets and the development of adaptive learning technologies are creating new opportunities for the market growth.

Digital English Language Learning Market Trends:

Rapid globalization and increasing demand for English language proficiency

Globalization is playing a pivotal role in amplifying the demand for English language proficiency across the globe. In line with this, digital English language learning platforms cater to a diverse audience, ranging from professionals seeking career advancement to students aiming for educational opportunities abroad. Furthermore, the widespread demand for English proficiency in multinational corporations, international collaborations, and global trade negotiations is contributing to the market growth. Additionally, the growing number of international conferences, symposiums, and seminars conducted in English, requiring participants to be proficient in the language, is supporting the market growth. Moreover, the emerging trend of learning English in non-native English-speaking countries to unlock global opportunities is favoring the market growth.

Significant technological advancements

Cutting-edge technologies like artificial intelligence (AI), machine learning (ML), and advanced speech recognition are revolutionizing the way language is taught and learned. AI and ML algorithms offer personalized learning experiences by adapting to individual skill levels and learning styles, which ensures that learners are neither overwhelmed nor under-challenged, fostering a more effective and engaging learning environment. Furthermore, speech recognition technology allows for real-time pronunciation correction, a critical feature for mastering a new language. Additionally, the integration of virtual and augmented reality (VR/AR) in language learning, which immerses learners in realistic, interactive environments, making learning more engaging and effective, is boosting the market growth. Moreover, the availability of big data analytics, enabling educators and developers to understand learning patterns and outcomes, is driving the market growth.

Unparalleled accessibility and flexibility of digital platforms

The surge in demand for digital English language learning, owing to its unparalleled accessibility and flexibility, is bolstering the market growth. Digital platforms enable learners to access a wide range of resources, including interactive lessons, video tutorials, and live tutoring sessions, all from the convenience of their devices. This flexibility is highly beneficial for individuals with busy schedules, such as working professionals and students, who might find it challenging to attend traditional language classes. Moreover, digital learning platforms cater to a diverse range of learning styles and proficiency levels, making English language learning more inclusive. Besides this, their flexibility not only makes them more adaptable to individual lifestyles but also allows for a more consistent and uninterrupted learning journey.

Increasing awareness about the cost-effectiveness of digital platforms

The cost-effectiveness of digital platforms is a significant factor driving the market growth. Digital learning platforms offer more affordable solutions without compromising on quality. They eliminate the need for physical materials like textbooks and workbooks, reducing production and distribution costs. Additionally, digital platforms often employ scalable technology, allowing them to serve a large number of users without a corresponding increase in expenses. This scalability translates into lower costs for learners, making English language education more accessible to a broader audience. Besides this, many digital English language learning platforms offer a range of pricing options, such as free basic versions and premium subscriptions, catering to different budgets and learning needs. Furthermore, the lifetime access and continuous updates provided by many digital platforms ensure that learners receive long-term value from their investments.

Rising adoption of e-learning in the education sector

The integration of digital English language learning tools into educational curricula is a significant factor driving the market growth. This trend is largely fueled by the recognition of English proficiency as a critical skill in the job markets across the globe. Educational institutions, such as schools and universities, are increasingly acknowledging the importance of English in preparing students for a competitive international environment. In line with this, digital learning tools offer an innovative approach to language education. They incorporate interactive elements, such as quizzes, games, and continuous feedback, making learning more engaging and effective compared to traditional methods. Furthermore, they often include adaptive learning technologies, which personalize the learning experience to each student's proficiency level and learning pace, ensuring more efficient progress.

Digital English Language Learning Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on deployment mode, business type, and end user.

Breakup by Deployment Mode:

On-premises

Cloud-based

Cloud-based accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the deployment mode. This includes on-premises and cloud-based. According to the report, cloud-based represented the largest segment.

Cloud-based deployment represents the largest market share, as it offers unparalleled accessibility, allowing learners to access content from any device with internet connectivity, such as a smartphone, tablet, or computer. Additionally, cloud-based platforms are highly scalable, making it easier for providers to accommodate a large number of users without significant increases in cost or drops in performance. This scalability is essential in catering to the diverse and growing global audience seeking English language skills. Furthermore, cloud-based platforms often come with lower upfront costs compared to on-premises solutions, as they typically operate on a subscription model.

On-premises deployment caters to users who prefer or require their learning resources to be hosted on local servers. Its primary advantage is enhanced control over data and security. Furthermore, on-premises solutions offer a higher degree of protection since the data is stored within the user's own IT infrastructure. It is particularly critical for organizations with stringent data security policies or those operating in regions with specific data residency requirements.

Breakup by Business Type:

Business-to-Business (B2B)

Business-to-Consumer (B2C)

A detailed breakup and analysis of the market based on the business type have also been provided in the report. This includes business-to-business (B2B) and business-to-consumer (B2C).

The business-to-business (B2B) segment caters to the needs of organizations, such as corporations, educational institutions, and government agencies. It offers customized language learning solutions tailored to meet specific organizational objectives. Furthermore, the B2B segment emphasizes the development of specialized content that aligns with the professional or academic requirements of the clients.

The business-to-consumer (B2C) segment is characterized by its focus on personal language learning goals, such as travel, personal enrichment, immigration, or self-improvement. Its offerings are generally standardized and designed to cater to a broad audience with diverse learning needs and backgrounds. Furthermore, the content in B2C platforms often includes a wide range of topics, like basic vocabulary, grammar, and advanced conversation skills, catering to various proficiency levels.

Breakup by End User:

Non-academic Learners

Academic Learners

Non-academic learners represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the end user. This includes non-academic learners and academic learners. According to the report, non-academic learners represented the largest segment.

The non-academic learners segment holds the largest market share, encompassing a diverse group of individuals seeking English proficiency for various personal and professional reasons outside of a formal academic setting. It includes professionals aiming to enhance their career prospects or communicate more effectively in the global business environment, immigrants needing language skills for better integration into English-speaking societies, and individuals pursuing English learning for travel, cultural exploration, or personal interest. Furthermore, the content and structure of digital English language learning platforms catering to this segment are typically flexible and practical, focusing on conversational skills, business English, day-to-day communication, and real-world scenarios.

The academic learners segment comprises students and individuals engaged in formal education, ranging from school-aged children to university students. It focuses on English language learning to meet academic requirements, prepare for standardized English proficiency tests, or pursue higher education in English-speaking countries. Moreover, digital English learning tools for this segment are typically structured to align with academic curricula and test preparation needs.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Asia Pacific leads the market, accounting for the largest digital English language learning market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.

The Asia Pacific region represents the largest market share due to its large population base and rapid economic growth. Additionally, the increasing emphasis on English proficiency for business, education, and global communication in the region is contributing to the market growth. Besides this, the growing middle class with a strong desire for English language skills to enhance career opportunities and access international markets is catalyzing the market growth. Furthermore, the ongoing educational reforms and government initiatives in many Asia Pacific countries, which emphasize English proficiency, are further fueling the market growth.

In North America, the digital English language learning market is driven by factors like immigration, the need for professional development, and the integration of language learning in educational systems. Additionally, the presence of multinational corporations and the emphasis on global business communication is contributing to the market growth. Besides this, the growing trend of incorporating digital English language learning tools in schools and universities to enhance students' language skills is driving the market growth.

The digital English language learning market in Europe is marked by the region's multilingual nature and the importance of English as a second language. Besides this, the European Union's emphasis on multilingual education and the mobility of students and professionals within the region, creating a strong demand for English language proficiency, is bolstering the market growth.

The digital English language learning market in Latin America is growing, driven by the region's increasing integration with the global economy and the recognition of English as a key skill for economic advancement. Furthermore, the growing demand for English language proficiency among both the young population and working professionals is contributing to the market growth.

The digital English language learning market in the Middle East and Africa is emerging, owing to several factors, such as increasing urbanization, rising youth population, and the expansion of internet and mobile connectivity. Furthermore, regional countries are focusing on diversifying their economies and increasing their global presence, which has heightened the importance of English language proficiency.

Leading Key Players in the Digital English Language Learning Industry:

Major players are investing in research and innovation to integrate advanced technologies like AI, ML, and natural language processing (NLP) into their platforms to enhance the learning experience by providing personalized learning, real-time feedback, and interactive content. Additionally, leading companies are expanding their product range to cater to different market segments. It includes developing specialized courses for different age groups, professional sectors, and proficiency levels, as well as expanding into new areas like business English or test preparation courses. Moreover, they are forming partnerships with educational institutions, corporations, and governments to help in content development, expanding reach, and creating customized solutions for specific markets or sectors.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

51Talk English International Inc.

Berlitz Corporation

Busuu (Chegg Inc.)

EF Education First Ltd.

Inlingua International Ltd.

Lingoda GmbH

Pearson plc

Preply Inc.

Rosetta Stone Inc. (IXL Learning Inc.)

Sanako

VIPKid

Voxy Inc.

Yabla Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

In July 2023, Berlitz Corporation was recognized by Microsoft for its use of AI to improve language learning.

In November 2023, Busuu launched AI-powered web and mobile applications to assist in learning languages faster and more effectively.

In July 2020. EF Education First announced major investment from Permira to expand EF kids & teens online learning and school network in China.

Key Questions Answered in This Report:

• How has the global digital English language learning market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global digital English language learning market?
• What is the impact of each driver, restraint, and opportunity on the global digital English language learning market?
• What are the key regional markets?
• Which countries represent the most attractive digital English language learning market?
• What is the breakup of the market based on the deployment mode?
• Which is the most attractive deployment mode in the digital English language learning market?
• What is the breakup of the market based on the business type?
• Which is the most attractive business type in the digital English language learning market?
• What is the breakup of the market based on the end user?
• Which is the most attractive end user in the digital English language learning market?
• What is the competitive structure of the market?
• Who are the key players/companies in the global digital English language learning market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Digital English Language Learning Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Deployment Mode

• 6.1 On-premises
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Cloud-based
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Business Type

• 7.1 Business-to-Business (B2B)
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Business-to-Consumer (B2C)
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by End User

• 8.1 Non-academic Learners
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Academic Learners
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia-Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 Drivers, Restraints, and Opportunities

• 10.1 Overview
• 10.2 Drivers
• 10.3 Restraints
• 10.4 Opportunities

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 51Talk English International Inc.
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
  • 14.3.2 Berlitz Corporation
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
  • 14.3.3 Busuu (Chegg Inc.)
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
  • 14.3.4 EF Education First Ltd.
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
  • 14.3.5 Inlingua International Ltd.
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
  • 14.3.6 Lingoda GmbH
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
  • 14.3.7 Pearson plc
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
    • 14.3.7.3 Financials
    • 14.3.7.4 SWOT Analysis
  • 14.3.8 Preply Inc.
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
  • 14.3.9 Rosetta Stone Inc. (IXL Learning Inc.)
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
  • 14.3.10 Sanako
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
  • 14.3.11 VIPKid
    • 14.3.11.1 Company Overview
    • 14.3.11.2 Product Portfolio
  • 14.3.12 Voxy Inc.
    • 14.3.12.1 Company Overview
    • 14.3.12.2 Product Portfolio
  • 14.3.13 Yabla Inc.
    • 14.3.13.1 Company Overview
    • 14.3.13.2 Product Portfolio

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.