オンライン自動車購入市場レポート：車両タイプ、推進タイプ、カテゴリー、地域別、2024-2032

世界のオンライン自動車購入市場規模は、2023年に3,260億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけての成長率（CAGR）は9.6％を示し、2032年には7,542億米ドルに達すると予測しています。同市場は、プラットフォームが提供する利便性とアクセスのしやすさ、透明性と情報の入手のしやすさ、自動車産業の急速なデジタル化、消費者の嗜好と行動の変化、コスト効率と競合価格によって力強い成長を遂げています。

オンライン自動車購入市場の分析：

市場の成長と規模：同市場は、デジタル取引に対する消費者の嗜好の高まりに後押しされ、力強い成長を遂げています。市場規模は数十億米ドルと推定され、力強い上昇軌道を描いています。

技術の進歩：テクノロジーは、オンラインでの自動車購入体験を形成する上で極めて重要な役割を果たしています。バーチャルショールーム、AR（拡張現実）、AI搭載チャットボットなどのイノベーションにより、ユーザーエンゲージメントが向上し、購入プロセスが簡素化されました。

産業用途：オンライン自動車購入は、自動車購入だけにとどまらないです。車両調査、価格比較、融資、さらには宅配サービスなど、さまざまな側面を網羅し、消費者に包括的なソリューションを提供しています。

地域別の動向：オンライン自動車購入の普及は地域によって異なります。北米や欧州のような新興国市場ではオンライン自動車購入の導入が進んでいるが、アジアや南米の新興市場ではインターネットの普及が進んでいるため、徐々に導入が進んでいます。

競合情勢：市場競争は激しく、既存の自動車メーカーと新興企業の両方がオンライン・プラットフォームを提供しています。このような競争により、サービスの向上、価格の透明性、消費者にとっての幅広い自動車選択肢がもたらされています。

課題と機会：課題としては、オンライン車両リストの正確性に関する懸念、信頼性の問題、バーチャルな購入体験から実際の購入体験へのシームレスな移行の必要性などが挙げられます。機会としては、オンライン・ファイナンスのようなサービスの拡大や、透明性の高い慣行を通じて顧客の信頼を高めることが挙げられます。

将来の展望：オンライン自動車購入市場の将来は有望です。テクノロジーの進歩が続き、消費者の信頼が高まるにつれて、自動車購入のかなりの部分がオンライン・チャネルに移行すると思われます。

世界のオンライン自動車購入市場

オンライン自動車購入市場の動向：

プラットフォームが提供する利便性とアクセシビリティ

オンラインによる自動車購入が急増している主な原動力は、それが消費者に提供する比類のない利便性とアクセシビリティです。オンラインで車を購入すれば、複数のディーラーを実際に訪れる必要がなくなり、貴重な時間と労力を節約できます。顧客は自宅に居ながらにして、幅広い車種を閲覧し、価格、機能、レビューを比較することができます。この利便性は、24時間365日利用可能なオンラインプラットフォームにも及び、購入希望者は営業時間に関係なく、自分のペースで調査や意思決定を行うことができます。さらに、オンラインでの自動車購入は地理的な障壁を超越しています。消費者は、居住地から遠く離れたディーラーの車にもアクセスできるため、選択肢が大幅に広がります。このアクセスのしやすさは、実際のディーラーへのアクセスが限られている遠隔地に住む個人にとって特に価値があります。

透明性と情報の利用可能性

透明性と情報の入手可能性は、オンライン自動車購入市場を推進する極めて重要な要素です。デジタル時代において、消費者は購買意思決定のあらゆる面で透明性を求めており、自動車業界も例外ではないです。オンライン・プラットフォームは、仕様、価格、機能、そして多くの場合、ユーザーが作成したレビューや評価など、自動車に関する包括的な情報を提供しています。顧客は、さまざまなモデルや販売店の価格や機能を簡単に比較することができ、十分な情報に基づいた決断を下すことができます。さらに、オンライン自動車購入プラットフォームには、融資オプション、月々の支払い、総所有コストを見積もるツールが含まれていることが多く、消費者は効果的に予算を計画することができます。このような豊富な情報によって、購入者は自分の好みや経済力に合わせて、十分な情報に基づいた選択ができるようになります。

自動車産業のデジタル化

自動車業界のデジタル化は、オンライン自動車購入の台頭を大きく後押ししています。自動車メーカーやディーラーは、業務を合理化し、顧客との関わりを深めるために、ますますデジタル技術を取り入れるようになっています。この変革により、ユーザーフレンドリーなウェブサイトやモバイルアプリが開発され、オンラインでの自動車購入が容易になった。このデジタル化の顕著な側面の一つは、バーチャルショールームと拡張現実（AR）ツールの統合です。顧客はバーチャルな環境で自動車を探索し、回転させ、さらには自分の生活にどのように適合するかを視覚化することができます。AR技術によって、さまざまな車の色や構成をリアルタイムで試すといったインタラクティブな体験が可能になります。さらに、自動車業界では、AIを活用したチャットボットやバーチャルアシスタントが登場し、顧客からの問い合わせに即座に回答したり、選択プロセスを支援したり、さらには融資オプションについてユーザーを案内したりするようになっています。

消費者の嗜好と行動の変化

消費者の嗜好と行動の変化は、オンライン自動車購入市場の牽引役として極めて重要な役割を果たしています。今日の消費者、特に若い世代は、オンライン取引やデジタル体験にますます慣れてきています。彼らは、利便性、透明性、オンラインで製品やサービスを調査・比較する能力を重視しています。COVID-19の大流行は、オンラインによる自動車購入へのシフトをさらに加速させました。社会的距離を置くための措置や封鎖により、実際にディーラーを訪れることが制限され、消費者はオンラインという選択肢を模索するようになった。当初は、このような重要な商品をオンラインで購入することをためらっていた消費者の多くが、パンデミックの間、そのプロセスが実現可能であるだけでなく、より便利で安全であることに気づいた。さらに、シームレスでエンド・ツー・エンドのデジタル体験を求める消費者の要望が、彼らの好みに応えるオンライン自動車購入プラットフォームの開発を後押ししています。

コスト効率と競合価格設定

コスト効率と競合価格は、オンライン自動車購入市場を牽引する重要な要因です。オンライン・プラットフォームは、従来のディーラー価格よりも魅力的な競争力のある価格体系を頻繁に提供しています。このコスト効率にはいくつかの要因があります。オンライン車購入は、物理的なショールームの必要性を排除し、ディーラーの間接費を削減します。こうしたコスト削減は、低価格やより有利な融資オプションという形で消費者に還元することができます。複数のディーラーやモデルの価格や機能を比較できるため、消費者は最もお得な商品を見つけることができます。オンライン・プラットフォームには、購入者が異なるディーラーから見積もりを受け取ることを可能にするツールが含まれていることが多く、価格の透明性と競争を促進します。さらに、オンライン自動車購入プラットフォームは、消費者が毎月の支払い、金利、その他の費用を含む総所有コストを理解するのに役立つ融資計算機を備えていることがよくあります。このような透明性により、購入者は自分の予算に合った融資オプションについて、十分な情報を得た上で決定することができます。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のオンライン自動車購入市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：車両タイプ別

• ハッチバック
  • 市場動向
  • 市場予測
• セダン
  • 市場動向
  • 市場予測
• SUV
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第7章 市場内訳：推進タイプ別

• ガソリン
  • 市場動向
  • 市場予測
• ディーゼル
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第8章 市場内訳：カテゴリー別

• 中古車
  • 市場動向
  • 市場予測
• 新車
  • 市場動向
  • 市場予測

第9章 市場内訳：地域別

• 北米
  • 米国
    • 市場動向
    • 市場予測
  • カナダ
    • 市場動向
    • 市場予測
• アジア太平洋
  • 中国
    • 市場動向
    • 市場予測
  • 日本
    • 市場動向
    • 市場予測
  • インド
    • 市場動向
    • 市場予測
  • 韓国
    • 市場動向
    • 市場予測
  • オーストラリア
    • 市場動向
    • 市場予測
  • インドネシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 欧州
  • ドイツ
    • 市場動向
    • 市場予測
  • フランス
    • 市場動向
    • 市場予測
  • 英国
    • 市場動向
    • 市場予測
  • イタリア
    • 市場動向
    • 市場予測
  • スペイン
    • 市場動向
    • 市場予測
  • ロシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• ラテンアメリカ
  • ブラジル
    • 市場動向
    • 市場予測
  • メキシコ
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 中東・アフリカ地域
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第10章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第13章 価格分析

第14章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Asbury Automotive Group Inc.
  • AutoNation Inc.
  • Cargurus Inc.
  • CarsDirect.com
  • Cars.com Inc.
  • Cox Automotive Inc
  • Group 1 Automotive Inc.
  • Hendrick Automotive Group
  • Lithia Motors Inc.
  • TrueCar Inc.

List of Figures

• Figure 1: Global: Online Car Buying Market: Major Drivers and Challenges
• Figure 2: Global: Online Car Buying Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Online Car Buying Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 4: Global: Online Car Buying Market: Breakup by Vehicle Type (in %), 2023
• Figure 5: Global: Online Car Buying Market: Breakup by Propulsion Type (in %), 2023
• Figure 6: Global: Online Car Buying Market: Breakup by Category (in %), 2023
• Figure 7: Global: Online Car Buying Market: Breakup by Region (in %), 2023
• Figure 8: Global: Online Car Buying (Hatchback) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 9: Global: Online Car Buying (Hatchback) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 10: Global: Online Car Buying (Sedan) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 11: Global: Online Car Buying (Sedan) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 12: Global: Online Car Buying (SUV) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 13: Global: Online Car Buying (SUV) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 14: Global: Online Car Buying (Other Vehicle Types) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 15: Global: Online Car Buying (Other Vehicle Types) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 16: Global: Online Car Buying (Petrol) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 17: Global: Online Car Buying (Petrol) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 18: Global: Online Car Buying (Diesel) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 19: Global: Online Car Buying (Diesel) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 20: Global: Online Car Buying (Other Propulsion Types) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 21: Global: Online Car Buying (Other Propulsion Types) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 22: Global: Online Car Buying (Pre-Owned Vehicle) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 23: Global: Online Car Buying (Pre-Owned Vehicle) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 24: Global: Online Car Buying (New Vehicle) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 25: Global: Online Car Buying (New Vehicle) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 26: North America: Online Car Buying Market: Sales Value (in Million US$), 2018 & 2023
• Figure 27: North America: Online Car Buying Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 28: United States: Online Car Buying Market: Sales Value (in Million US$), 2018 & 2023
• Figure 29: United States: Online Car Buying Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 30: Canada: Online Car Buying Market: Sales Value (in Million US$), 2018 & 2023
• Figure 31: Canada: Online Car Buying Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 32: Asia-Pacific: Online Car Buying Market: Sales Value (in Million US$), 2018 & 2023
• Figure 33: Asia-Pacific: Online Car Buying Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 34: China: Online Car Buying Market: Sales Value (in Million US$), 2018 & 2023
• Figure 35: China: Online Car Buying Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 36: Japan: Online Car Buying Market: Sales Value (in Million US$), 2018 & 2023
• Figure 37: Japan: Online Car Buying Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 38: India: Online Car Buying Market: Sales Value (in Million US$), 2018 & 2023
• Figure 39: India: Online Car Buying Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 40: South Korea: Online Car Buying Market: Sales Value (in Million US$), 2018 & 2023
• Figure 41: South Korea: Online Car Buying Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 42: Australia: Online Car Buying Market: Sales Value (in Million US$), 2018 & 2023
• Figure 43: Australia: Online Car Buying Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 44: Indonesia: Online Car Buying Market: Sales Value (in Million US$), 2018 & 2023
• Figure 45: Indonesia: Online Car Buying Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 46: Others: Online Car Buying Market: Sales Value (in Million US$), 2018 & 2023
• Figure 47: Others: Online Car Buying Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 48: Europe: Online Car Buying Market: Sales Value (in Million US$), 2018 & 2023
• Figure 49: Europe: Online Car Buying Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 50: Germany: Online Car Buying Market: Sales Value (in Million US$), 2018 & 2023
• Figure 51: Germany: Online Car Buying Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 52: France: Online Car Buying Market: Sales Value (in Million US$), 2018 & 2023
• Figure 53: France: Online Car Buying Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 54: United Kingdom: Online Car Buying Market: Sales Value (in Million US$), 2018 & 2023
• Figure 55: United Kingdom: Online Car Buying Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 56: Italy: Online Car Buying Market: Sales Value (in Million US$), 2018 & 2023
• Figure 57: Italy: Online Car Buying Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 58: Spain: Online Car Buying Market: Sales Value (in Million US$), 2018 & 2023
• Figure 59: Spain: Online Car Buying Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 60: Russia: Online Car Buying Market: Sales Value (in Million US$), 2018 & 2023
• Figure 61: Russia: Online Car Buying Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 62: Others: Online Car Buying Market: Sales Value (in Million US$), 2018 & 2023
• Figure 63: Others: Online Car Buying Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 64: Latin America: Online Car Buying Market: Sales Value (in Million US$), 2018 & 2023
• Figure 65: Latin America: Online Car Buying Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 66: Brazil: Online Car Buying Market: Sales Value (in Million US$), 2018 & 2023
• Figure 67: Brazil: Online Car Buying Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 68: Mexico: Online Car Buying Market: Sales Value (in Million US$), 2018 & 2023
• Figure 69: Mexico: Online Car Buying Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 70: Others: Online Car Buying Market: Sales Value (in Million US$), 2018 & 2023
• Figure 71: Others: Online Car Buying Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 72: Middle East and Africa: Online Car Buying Market: Sales Value (in Million US$), 2018 & 2023
• Figure 73: Middle East and Africa: Online Car Buying Market: Breakup by Country (in %), 2023
• Figure 74: Middle East and Africa: Online Car Buying Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 75: Global: Online Car Buying Industry: SWOT Analysis
• Figure 76: Global: Online Car Buying Industry: Value Chain Analysis
• Figure 77: Global: Online Car Buying Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Online Car Buying Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Online Car Buying Market Forecast: Breakup by Vehicle Type (in Million US$), 2024-2032
• Table 3: Global: Online Car Buying Market Forecast: Breakup by Propulsion Type (in Million US$), 2024-2032
• Table 4: Global: Online Car Buying Market Forecast: Breakup by Category (in Million US$), 2024-2032
• Table 5: Global: Online Car Buying Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 6: Global: Online Car Buying Market: Competitive Structure
• Table 7: Global: Online Car Buying Market: Key Players

The global online car buying market size reached US$ 326.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 754.2 Billion by 2032, exhibiting a growth rate (CAGR) of 9.6% during 2024-2032. The market is experiencing strong growth driven by the convenience and accessibility offered by the platform, transparency and information availability, rapid digitalization of the automotive industry, changing consumer preferences and behavior, and cost-efficiency and competitive pricing.

Online Car Buying Market Analysis:

Market Growth and Size: The market is witnessing strong growth, driven by the increasing consumer preference for digital transactions. It is estimated to be worth billions of dollars, with a strong upward trajectory.

Technological Advancements: Technology has played a pivotal role in shaping the online car buying experience. Innovations such as virtual showrooms, augmented reality, and AI-powered chatbots have improved user engagement and simplified the purchasing process.

Industry Applications: Online car buying is not limited to just purchasing vehicles. It encompasses various facets, including vehicle research, price comparison, financing, and even home delivery services, providing a comprehensive solution for consumers.

Geographical Trends: The adoption of online car buying varies across regions. Developed markets like North America and Europe have embraced it more readily, while emerging markets in Asia and South America are gradually catching up due to increasing internet penetration.

Competitive Landscape: The market is highly competitive, with both established automakers and startups offering online platforms. This competition has led to improved services, pricing transparency, and a wider range of vehicle options for consumers.

Challenges and Opportunities: Challenges include concerns about the accuracy of online vehicle listings, trust issues, and the need for a seamless transition from the virtual to the physical buying experience. Opportunities lie in expanding services like online financing and enhancing customer trust through transparent practices.

Future Outlook: The future of the online car buying market appears promising. As technology continues to advance and consumer confidence grows, it is likely that a significant portion of car purchases will shift to online channels.

Global Online Car Buying Market

Online Car Buying Market Trends:

Convenience and Accessibility Offered by the Platform

The primary driving force behind the surge in online car buying is the unparalleled convenience and accessibility it offers to consumers. Purchasing a vehicle online eliminates the need for physical visits to multiple dealerships, saving precious time and effort. Customers can browse through a wide range of vehicles, compare prices, features, and reviews from the comfort of their homes. This convenience extends to the availability of 24/7 online platforms, allowing potential buyers to research and make decisions at their own pace, irrespective of business hours. Furthermore, online car buying transcends geographical barriers. Consumers can access vehicles from dealerships located far from their residence, expanding their choices significantly. This accessibility is especially valuable for individuals living in remote areas with limited access to physical dealerships.

Transparency and Information Availability

Transparency and information availability are pivotal factors propelling the online car buying market. In the digital age, consumers demand transparency in every aspect of their purchasing decisions, and the automotive industry is no exception. Online platforms provide comprehensive information about vehicles, including specifications, pricing, features, and often, user-generated reviews and ratings. Customers can compare prices and features across different models and dealerships with ease, leading to informed decisions. Furthermore, online car buying platforms often include tools for estimating financing options, monthly payments, and total cost of ownership, allowing consumers to plan their budgets effectively. This wealth of information empowers buyers to make well-informed choices tailored to their preferences and financial capabilities.

Digitalization of the Automotive Industry

The digitalization of the automotive industry is a significant driver behind the rise of online car buying. Automakers and dealerships are increasingly embracing digital technologies to streamline their operations and engage with customers. This transformation has resulted in the development of user-friendly websites and mobile apps that facilitate online car purchases. One notable aspect of this digitalization is the integration of virtual showrooms and augmented reality (AR) tools. Customers can explore vehicles in a virtual environment, rotate them, and even visualize how they would fit into their lives. AR technology allows for interactive experiences, such as trying out different car colors or configurations in real-time. Additionally, the automotive industry has witnessed the emergence of AI-driven chatbots and virtual assistants that provide instant responses to customer inquiries, assist in the selection process, and even guide users through financing options.

Changing Consumer Preferences and Behavior

Changing consumer preferences and behavior play a pivotal role in driving the online car buying market. Today's consumers, especially the younger generations, are increasingly comfortable with online transactions and digital experiences. They value convenience, transparency, and the ability to research and compare products and services online. The COVID-19 pandemic further accelerated the shift towards online car buying. Social distancing measures and lockdowns limited physical dealership visits, prompting consumers to explore online alternatives. Many individuals who were initially hesitant to purchase such a significant item online found that the process was not only feasible but also more convenient and safer during the pandemic. Additionally, consumers' desire for seamless, end-to-end digital experiences has driven the development of online car buying platforms that cater to their preferences.

Cost Efficiency and Competitive Pricing

Cost efficiency and competitive pricing are critical factors driving the online car buying market. Online platforms frequently offer competitive pricing structures that can be more attractive than traditional dealership pricing. Several factors contribute to this cost efficiency. Online car buying eliminates the need for a physical showroom, reducing overhead costs for dealerships. These cost savings can be passed on to consumers in the form of lower prices or more favorable financing options. The ability to compare prices and features across multiple dealerships and models empowers consumers to find the best deals. Online platforms often include tools that allow buyers to receive quotes from different dealerships, promoting price transparency and competition. Moreover, online car buying platforms often feature financing calculators that help consumers understand the total cost of ownership, including monthly payments, interest rates, and other expenses. This transparency allows buyers to make informed decisions about financing options that suit their budgets.

Online Car Buying Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on vehicle type, propulsion type, and category.

Breakup by Vehicle Type:

Hatchback

Sedan

SUV

Others

SUV accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the vehicle type. This includes hatchback, sedan, SUV, and others. According to the report, SUV represented the largest segment.

Breakup by Propulsion Type:

Petrol

Diesel

Others

Petrol holds the largest share in the industry

A detailed breakup and analysis of the market based on the propulsion type have also been provided in the report. This includes petrol, diesel, and others. According to the report, petrol accounted for the largest market share.

Breakup by Category:

Pre-Owned Vehicle

New Vehicle

Pre-owned vehicle represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the category. This includes pre-owned vehicle and new vehicle. According to the report, pre-owned vehicle represented the largest segment.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest online car buying market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Asbury Automotive Group Inc.

AutoNation Inc.

Cargurus Inc.

CarsDirect.com

Cars.com Inc.

Cox Automotive Inc

Group 1 Automotive Inc.

Hendrick Automotive Group

Lithia Motors Inc.

TrueCar Inc.

Key Questions Answered in This Report

• 1. What was the size of the global online car buying market in 2023?
• 2. What is the expected growth rate of the global online car buying market during 2024-2032?
• 3. What are the key factors driving the global online car buying market?
• 4. What has been the impact of COVID-19 on the global online car buying market?
• 5. What is the breakup of the global online car buying market based on the vehicle type?
• 6. What is the breakup of the global online car buying market based on the propulsion type?
• 7. What is the breakup of the global online car buying market based on the category?
• 8. What are the key regions in the global online car buying market?
• 9. Who are the key players/companies in the global online car buying market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Online Car Buying Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Vehicle Type

• 6.1 Hatchback
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Sedan
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 SUV
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Others
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast

7 Market Breakup by Propulsion Type

• 7.1 Petrol
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Diesel
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Others
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast

8 Market Breakup by Category

• 8.1 Pre-Owned Vehicle
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 New Vehicle
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia-Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Asbury Automotive Group Inc.
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
    • 14.3.1.3 Financials
    • 14.3.1.4 SWOT Analysis
  • 14.3.2 AutoNation Inc.
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
    • 14.3.2.3 Financials
    • 14.3.2.4 SWOT Analysis
  • 14.3.3 Cargurus Inc.
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
    • 14.3.3.3 Financials
  • 14.3.4 CarsDirect.com
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
  • 14.3.5 Cars.com Inc.
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
    • 14.3.5.3 Financials
  • 14.3.6 Cox Automotive Inc
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
    • 14.3.6.3 SWOT Analysis
  • 14.3.7 Group 1 Automotive Inc.
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
    • 14.3.7.3 Financials
    • 14.3.7.4 SWOT Analysis
  • 14.3.8 Hendrick Automotive Group
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
  • 14.3.9 Lithia Motors Inc.
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
    • 14.3.9.3 Financials
    • 14.3.9.4 SWOT Analysis
  • 14.3.10 TrueCar Inc.
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
    • 14.3.10.3 Financials