市場調査レポート
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1450990
Bluetoothスピーカー市場レポート:ポータビリティ、タイプ、価格、流通チャネル、地域別、2024-2032Bluetooth Speaker Market Report by Portability, Type, Price, Distribution Channel, and Region 2024-2032 |
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Bluetoothスピーカー市場レポート:ポータビリティ、タイプ、価格、流通チャネル、地域別、2024-2032 |
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 139 Pages
納期: 2~3営業日
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Bluetoothスピーカーの世界市場規模は2023年に146億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに573億米ドルに達し、2024年から2032年の間に15.9%の成長率(CAGR)を示すと予測しています。ワイヤレスの利便性を求める消費者需要の高まり、急速な技術進歩、スマートデバイスとの統合、アウトドア活動の著しい成長、リモートワーク動向の高まり、没入型ホームエンターテインメントの魅力などが、市場を推進する主な要因となっています。
Bluetoothスピーカーは、ブルートゥース技術を利用して、スマートフォン、タブレット、コンピューターなどのソース・デバイスからオーディオ・コンテンツを接続してストリーミングするワイヤレス・オーディオ・デバイスです。音を再生するためのアンプとスピーカーが内蔵されています。このスピーカーは、その携帯性と利便性から人気を博しており、ユーザーは有線接続を必要とせずに音楽やポッドキャスト、通話を楽しむことができます。Bluetoothスピーカーにはさまざまなサイズとデザインがあり、外出先で聴くためのコンパクトなポータブル・スピーカーから、ホーム・エンターテインメントに適した大型でパワフルなユニットまで、さまざまな使用シーンに対応しています。
世界のBluetoothスピーカー市場は、ポータブルでワイヤレスなオーディオ・ソリューションに対する消費者の需要の高まりにより、大きな成長を遂げています。これに加えて、Bluetoothスピーカーは利便性と柔軟性を提供するため、ユーザーは有線接続の制約を受けずにモバイル機器から音楽やその他のオーディオコンテンツをストリーミングすることができ、これが人気の拡大に寄与しています。さらに、Bluetooth技術の進歩が音質の向上とバッテリー寿命の延長につながり、全体的なユーザーエクスペリエンスを向上させていることも、市場拡大に寄与しています。さらに、スマートフォンやスマートデバイスの普及により、Bluetoothスピーカーの潜在的なユーザー層が拡大し、これらのデバイスがオーディオコンテンツの一次情報源となることが多いため、市場の成長を後押ししています。さらに、音声アシスタント、堅牢設計、防水などの新機能を継続的に導入するメーカーによる技術革新が、市場の成長を強化しています。これとは別に、アウトドア活動や社交の場の増加傾向が、ポータブル・オーディオ・ソリューションの需要を高め、市場を前進させています。
ワイヤレスおよびポータブルオーディオソリューションに対する消費者需要の増加
Bluetoothスピーカー市場の成長を促進する主な要因の1つは、ワイヤレスおよびポータブルオーディオソリューションに対する需要の高まりです。オーディオ体験に利便性と柔軟性を求める消費者が増えており、スマートフォン、タブレット、ノートパソコンをワイヤレスで接続できるBluetoothスピーカーの需要が高まっています。この自由な動きとシンプルな接続性がBluetoothスピーカーの特徴となっており、人気を牽引しています。さらに、Bluetoothスピーカーは、自宅、オフィス、アウトドア、旅行など、使用シーンに多様性をもたらし、ユーザーはコードに縛られることなく高音質のオーディオを楽しむことができます。さまざまな環境をシームレスに移行できることから、Bluetoothスピーカーの採用が急増し、現代のライフスタイルに欠かせないものとなっています。
Bluetooth技術の進歩
Bluetooth技術の継続的な改良と進化は、市場の成長に大きな影響を与えています。ブルートゥース・オーディオ・コーデックはより効率的になり、音質の向上と待ち時間の短縮を実現しました。つまり、ユーザーはBluetoothスピーカーで音楽をストリーミングしたり、ビデオを見たり、電話会議をしたりしながら、鮮明で臨場感あふれるオーディオ体験を楽しめるようになったのです。さらに、メーカーは電力効率の高いチップセットを開発し、ポータブル・スピーカーの魅力に欠かせないバッテリー寿命の延長に貢献しています。さらに、通信距離の延長や安定性の向上など、Bluetooth接続の大幅な進歩によりBluetoothスピーカーの信頼性が強化され、ユーザーは頻繁な脱落や切断の心配なくBluetoothスピーカーにデバイスを接続できるようになりました。こうした技術的進歩はオーディオ体験を向上させ、消費者が信頼性の高い高品質のオーディオ・ソリューションとしてBluetoothスピーカーに投資することを後押ししています。
スマートデバイスの普及と統合
スマートフォンやその他のスマートデバイスの普及は、Bluetoothスピーカー市場の牽引役として極めて重要な役割を果たしています。多くの消費者がスマートフォンをオーディオコンテンツの主要なソースとして使用しており、これらのデバイスにBluetooth接続がシームレスに統合されたことで、ユーザーはBluetoothスピーカーにオーディオを接続し、ストリーミングすることが容易になりました。さらに、スマートホームエコシステムと音声アシスタントの人気の高まりが、音声コマンド、ホームオートメーション制御、マルチルームオーディオ同期などの追加機能を提供するスマートBluetoothスピーカーの開拓につながり、市場の魅力をさらに拡大し、売上を牽引しています。スマートホームエコシステムにシームレスに統合し、音声制御によるオートメーションのハブを提供する機能は、市場の魅力を大幅に拡大し、これらのスマートBluetoothスピーカーの堅調な売上を牽引しています。
The global bluetooth speaker market size reached US$ 14.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 57.3 Billion by 2032, exhibiting a growth rate (CAGR) of 15.9% during 2024-2032. The rising consumer demand for wireless convenience, rapid technological advancements, integration with smart devices, significant growth in outdoor activities, rising remote work trends, and the appeal of immersive home entertainment are some of the major factors propelling the market.
A Bluetooth speaker is a wireless audio device that utilizes Bluetooth technology to connect and stream audio content from a source device, such as a smartphone, tablet, or computer. It consists of built-in amplifiers and speakers for reproducing sound. These speakers have gained popularity due to their portability and convenience, allowing users to enjoy music, podcasts, or phone calls without the need for wired connections. They come in various sizes and designs, catering to different usage scenarios, from compact portable speakers for on-the-go listening to larger, more powerful units suitable for home entertainment.
The global Bluetooth speaker market is experiencing significant growth driven by the increasing consumer demand for portable and wireless audio solutions. Besides this, Bluetooth speakers provide convenience and flexibility, allowing users to stream music and other audio content from their mobile devices without the constraints of wired connections, which is contributing to their expanding popularity. Additionally, advancements in Bluetooth technology leading to improved sound quality and extended battery life, enhancing the overall user experience are aiding in market expansion. Moreover, the proliferation of smartphones and smart devices has expanded the potential user base for Bluetooth speakers, as these devices often serve as the primary source of audio content, thereby bolstering the market growth. Furthermore, ongoing innovation, with manufacturers continuously introducing new features such as voice assistants, rugged designs, and waterproofing, is strengthening the market growth. Apart from this, the growing trend of outdoor activities and social gatherings has increased the demand for portable audio solutions, propelling the market forward.
Increasing consumer demand for wireless and portable audio solutions
One of the main factors propelling the growth of the Bluetooth speaker market is the rising demand for wireless and portable audio solutions. With consumers increasingly seeking convenience and flexibility in their audio experiences, there is a growing demand for Bluetooth speakers allowing users to connect their smartphones, tablets, or laptops wirelessly, eliminating the need for cumbersome and limiting wired connections. This freedom of movement and simplicity in connectivity has become a defining feature of Bluetooth speakers, driving their popularity. Moreover, Bluetooth speakers offer versatility in terms of usage settings, including at home, in the office, during outdoor activities, or while traveling, allowing users to enjoy high-quality audio without the constraints of cords. The ability to seamlessly transition between different environments has led to a surge in Bluetooth speaker adoption, making them an integral part of modern lifestyles.
Advancements in Bluetooth technology
The continuous improvement and evolution of Bluetooth technology have significantly impacted the market growth. Bluetooth audio codecs have become more efficient, resulting in enhanced sound quality and reduced latency. This means that users can now enjoy crisp and immersive audio experiences, whether they are streaming music, watching videos, or engaging in conference calls via Bluetooth speakers. Additionally, manufacturers have developed power-efficient chipsets, contributing to extended battery life, a crucial factor in the appeal of portable speakers. Furthermore, significant advancements in Bluetooth connectivity, such as increased range and improved stability, have bolstered the reliability of Bluetooth speakers, allowing users to connect their devices to Bluetooth speakers without the fear of frequent dropouts or disconnections. These technological advancements enhance the audio experience and encourage consumers to invest in Bluetooth speakers as a reliable and high-quality audio solution.
Proliferation of smart devices and integration
The widespread adoption of smartphones and other smart devices has played a pivotal role in driving the Bluetooth speaker market. Many consumers use their smartphones as their primary source of audio content, and the seamless integration of Bluetooth connectivity in these devices has made it easier for users to connect and stream audio to Bluetooth speakers. Moreover, the increasing popularity of smart home ecosystems and voice assistants has led to the development of smart Bluetooth speakers, which offer additional functionalities like voice commands, home automation control, and multi-room audio synchronization, further expanding the market's appeal and driving sales. The ability to integrate seamlessly into the smart home ecosystem and provide a hub for voice-controlled automation has significantly expanded the market's appeal and driven robust sales of these smart Bluetooth speakers.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on portability, type, price and distribution channel.
Portable
Fixed
Portable dominate the market
The report has provided a detailed breakup and analysis of the market based on portability. This includes portable and fixed. According to the report, portable represented the largest segment.
The increasing trend of outdoor and recreational activities, such as picnics, beach outings, and camping trips, has driven the need for portable audio solutions, contributing to the market growth. Bluetooth speakers offer a compact and wireless way to enjoy music and entertainment during these activities, enhancing the overall experience. Moreover, the rise of remote and flexible work arrangements has led to a surge in home offices and remote workspaces, aiding in market expansion. Besides this, portable Bluetooth speakers, with their ease of connectivity and mobility, have become valuable tools for conference calls, presentations, and maintaining a productive work environment, which is fueling the market growth. Furthermore, the integration of rugged and waterproof designs in many portable Bluetooth speakers catering to consumers who seek durability and resilience in their audio equipment is impelling the market growth.
Smart Bluetooth Speakers
Conventional Bluetooth Speakers
Conventional Bluetooth speakers hold the largest share in the market
A detailed breakup and analysis of the market based on the type has also been provided in the report. This includes smart and conventional Bluetooth speakers. According to the report, conventional Bluetooth speakers accounted for the largest market share.
The demand for conventional Bluetooth speakers, which are typically larger and more stationary than their portable counterparts, is driven by the rising desire for immersive home entertainment experiences. Besides this, these speakers, often with more powerful audio output and advanced sound technologies, enhance the audio quality of movies, music, and gaming, making them a favored choice for home setups. Concurrently, the increasing prevalence of smart homes and the desire for integrated audio systems contribute to the demand for these speakers. Many conventional Bluetooth speakers offer multi-room audio capabilities, enabling users to synchronize audio playback across different rooms, creating a seamless and immersive listening environment, which is influencing their market demand.
Low
Medium
High
Medium dominate the market
The report has provided a detailed breakup and analysis of the market based on the price. This includes low, medium, and high. According to the report, medium-priced represented the largest segment.
The increasing awareness and appreciation of audio quality among consumers are motivating them to invest in mid-priced Bluetooth speakers. These speakers often offer better sound quality, more advanced features, and greater durability compared to their lower-priced counterparts, appealing to those who want a satisfactory audio experience without breaking the bank. In addition to this, the expansion of wireless audio solutions into various aspects of daily life, including work, leisure, and social gatherings, has contributed to the demand for medium-priced speakers. These speakers strike a balance between portability and sound output, making them suitable for both indoor and outdoor use, thereby meeting diverse consumer needs.
Specialty Stores
Supermarkets and Hypermarkets
Departmental Stores
Online
Others
Supermarkets and hypermarkets hold the largest share in the market
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes specialty stores, supermarkets and hypermarkets, departmental stores, online, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.
The convenience and accessibility of supermarkets and hypermarkets play a significant role in boosting the sales of Bluetooth speakers. Consumers frequent supermarkets and hypermarkets for their daily shopping needs, and the availability of Bluetooth speakers alongside groceries and household items allows for impulse purchases and easy comparisons. Additionally, the emergence of consumer electronics sections within these stores has expanded the product range, attracting customers who may not typically visit dedicated electronics stores. This exposure increases the visibility of Bluetooth speakers, prompting consumers to explore and purchase these products, bolstering the market growth. Concurrent with this, supermarkets and hypermarkets often offer competitive pricing, bundled deals, and promotions, making Bluetooth speakers more appealing to budget-conscious shoppers.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Turkey
Saudi Arabia
Others
North America exhibits a clear dominance, accounting for the largest Bluetooth speaker market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America's strong affinity for consumer electronics and technological innovations fuels the demand for Bluetooth speakers. Consumers in North America value premium audio experiences, and Bluetooth speakers offer a versatile solution for both indoor and outdoor settings. In line with this, the prevalence of smart homes and the adoption of voice assistants have further influenced the market growth. Furthermore, the region's active lifestyle culture, characterized by outdoor activities and social gatherings, has contributed to the popularity of portable Bluetooth speakers. Apart from this, partnerships between Bluetooth speaker manufacturers and major retailers, as well as e-commerce platforms, have made these products easily accessible, while promotional activities and competitive pricing continue to drive consumer interest in the North American market.
The global Bluetooth speaker market exhibits a highly competitive landscape characterized by a multitude of players vying for market share. Key industry giants dominate the premium and mid-range segments, leveraging their brand reputation, advanced technologies, and diverse product portfolios. Meanwhile, a plethora of smaller, innovative companies and startups continually disrupt the market with unique features, designs, and competitive pricing. Additionally, technology conglomerates have introduced smart speakers that integrate seamlessly into their ecosystems, further intensifying competition. The market is also influenced by regional players catering to niche markets and local preferences. With consumers seeking a blend of portability, sound quality, and smart features, manufacturers continuously innovate by incorporating voice assistants, waterproofing, rugged designs, and extended battery life to gain a competitive edge.
Bose Corporation
Edifier International Limited
Harman International Industries
LG Corporation
Panasonic Corporation
Polk Audio
Samsung
Sennheiser Electronic GmbH & Co.KG
Sony Corporation
boAt
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
In September 2023, Sennheiser launched groundbreaking Wireless Multi-Channel Audio Systems (WMAS) technology that enables wireless audio transmission in multi-channel applications such as big live events, theaters, and broadcast studios.
In August 2023, HARMAN International, a subsidiary of Samsung Electronics Co. Ltd., announced the launch of the JBL Authentics range of home speakers equipped with a host of cutting-edge technologies, delivering optimal performance and maximum listening enjoyment.
In July 2023, Sony announced the new SRS-XB100, a small wireless speaker that packs a powerful, clear sound. The speaker includes a passive radiator for powerful sound and offers clear sound even at high volumes thanks to the off-centre diaphragm.