市場調査レポート
商品コード
1423292
タバコ市場レポート:タイプ別、流通チャネル別、地域別、2024年~2032年Cigarette Market Report by Type (Light, Medium, and Others), Distribution Channel (Tobacco Shops, Supermarkets and Hypermarkets, Convenience Stores, Online Stores, and Others), and Region 2024-2032 |
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カスタマイズ可能
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タバコ市場レポート:タイプ別、流通チャネル別、地域別、2024年~2032年 |
出版日: 2024年01月30日
発行: IMARC
ページ情報: 英文 140 Pages
納期: 2~3営業日
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世界のタバコ市場規模は2023年に1兆1,200億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて2%の成長率(CAGR)を示し、2032年までに1兆3,450億米ドルに達すると予測しています。社会的・文化的影響力の増大、数多くの効果的なマーケティング・広告キャンペーン、電子タバコやフレーバータバコなどいくつかの革新的なシガレット製品のイントロダクションは、市場を推進する主な要因の一部です。
紙巻きタバコは、乾燥させ細かくカットしたタバコの葉が入った、紙で包まれた小さな筒状の製品です。タバコに点火し、フィルター付きまたはフィルターなしの端から煙を吸い込みます。広く消費されているタバコ製品で、ニコチンの存在による中毒性で知られています。タバコを吸うという儀式は、異なる文化圏で何世紀にもわたって行われており、社会的な受容と批判を集めてきました。その結果、世界中で絶大な支持を得ています。
市場の主な原動力となっているのは、個人における製品需要の高まりです。加えて、タバコに含まれるニコチンの中毒性が既存の喫煙者の間で一貫した需要を生み出し、市場成長に影響を与えています。これとともに、タバコ産業は、特に新興国において新規消費者を惹きつけるために広告とマーケティングに投資しており、市場成長を増大させています。さらに、特定の社会では喫煙が社会的活動や成人の象徴として認識されることが多いため、社会的・文化的環境においてタバコが受け入れられつつあることも、成長を促す大きな要因となっています。これに加えて、座りがちなライフスタイルや現代生活におけるストレスが、対処法として喫煙に走るきっかけとなり、市場の成長をさらに加速させる。これとは別に、若年層にアピールする電子タバコのような新製品の市場開拓が市場成長を後押ししています。
社会的・文化的影響の増大
社会的・文化的影響の増大が市場のダイナミクスを形成しています。特に、喫煙が日常生活や社会的交流の一部として根付いている社会では、喫煙は社会規範、同調圧力、文化的受容の影響を受けることが多く、市場成長に影響を与えています。また、喫煙は社会的地位、洗練性、仲間意識の象徴とみなされるため、さまざまな社会的環境、集会、儀式に組み込まれ、市場成長を増大させる。仲間の影響や社会集団に溶け込みたいという願望も、個人、特に若い層を喫煙に駆り立てる。さらに、映画、テレビ番組、広告における喫煙描写は、喫煙を望ましいもの、あるいは魅力的なものとして奨励しており、これも成長を促す大きな要因となっています。これに加えて、有名人、インフルエンサー、スポーツ界の著名人による喫煙の広告が増加していることが、喫煙の認知に影響を与えており、印象に残りやすい観客にとって喫煙がより魅力的なものとなっているため、市場の成長が加速しています。これとともに、ソーシャル・メディア・プラットフォームやオンライン・コミュニティが、特定のグループの喫煙行動を正常化するマーケットカタリストとして機能しており、市場成長を促進しています。
効果的なマーケティングと広告キャンペーン
タバコ会社は、ブランド認知度を高め、ブランド・ロイヤルティを育み、新規喫煙者を惹きつけるために、戦略的マーケティングなどのリソースに多額の投資を行っています。さらに、こうしたキャンペーンは、特定のターゲット層にアピールする洗練された広告手法を用いることが多いです。喫煙に関連する感情、願望、ライフスタイルの選択を喚起するイメージ、スローガン、物語を使用しています。例えば、広告では喫煙を自由、洗練、反抗、社会的受容の象徴として描き、潜在的な喫煙者が自社製品に肯定的な属性を連想するよう誘惑することがあります。さらに、映画、テレビ番組、ミュージックビデオに戦略的に製品を配置することで、喫煙のイメージを大衆文化に定着させ、喫煙が望ましく、社会的に受け入れられているという概念を強化します。このほか、タバコ会社はしばしばイベント、コンサート、スポーツ競合のスポンサーになり、こうしたプラットフォームを利用して、若者を含む幅広い聴衆に自社ブランドと製品を宣伝し、市場成長を加速させています。さらに、企業はソーシャルメディア・プラットフォームやオンライン広告を利用し、インフルエンサー・マーケティングやスポンサード・コンテンツを通じて若年層にリーチし、感受性の強い視聴者に喫煙をさりげなく宣伝することで、前向きな市場展望を生み出しています。
革新的なタバコ製品のイントロダクション
タバコ会社は製品の多様化を進めており、従来の製品に代わるさまざまな製品を導入しています。加えて、従来のタバコ・フレーバーだけでなく、多くの味の選択肢を消費者に提供するフレーバー・タバコのイントロダクションが、市場の成長に影響を与えています。また、フレーバー製品は若い層やユニークで魅力的な喫煙体験を求める個人にアピールするため、市場の成長を増大させています。さらに、タバコ会社は、従来の可燃性タバコに代わる潜在的に害の少ない代替品を提供する加熱式タバコや電子タバコなど、リスクの少ないタバコ製品を模索しており、害の軽減や禁煙を考えている喫煙者を引き付けており、これも大きな成長促進要因となっています。これに加えて、利便性、携帯性、有害なタールや燃焼製品別がないことでも人気を集めており、市場成長を加速させています。多くの喫煙者は、有害性の少ない選択肢であり、完全禁煙の助けとなる可能性があると認識しています。
The global cigarette market size reached US$ 1,120 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,345.0 Billion by 2032, exhibiting a growth rate (CAGR) of 2% during 2024-2032. The increasing social and cultural influence, numerous effective marketing and advertising campaigns, and the introduction of several innovative cigarette products, such as e-cigarettes, or flavored cigarettes are some of the major factors propelling the market.
A cigarette is a small cylindrical paper-wrapped product typically containing dried and finely cut tobacco leaves. It is commonly employed for smoking, where the tobacco is ignited, and the smoke is inhaled through the filtered or unfiltered end. It is a widely consumed form of tobacco product, known for its addictive nature due to the presence of nicotine. The ritual of smoking cigarettes has been practiced for centuries across different cultures and has garnered social acceptance and criticism. As a result, it is gaining immense traction across the globe.
The market is primarily driven by the rising product demand among individuals. In addition, the addictive nature of nicotine in cigarettes creates a consistent demand among existing smokers, thus influencing market growth. Along with this, the tobacco industry is investing in advertising and marketing to attract new consumers, especially in developing countries, thus augmenting market growth. Moreover, the increasing acceptance of cigarettes in social and cultural settings as smoking is often perceived as a social activity or a symbol of adulthood in certain societies represents another major growth-inducing factor. Besides this, a sedentary lifestyle, and stress in modern life can lead individuals to turn to smoking as a coping mechanism, further fuelling market growth. Apart from this, the development of new products, such as e-cigarettes, which appeal to a younger audience is propelling the market growth.
The increasing social and cultural influences
The increasing social and cultural influences are shaping the dynamics of the market. In addition, smoking is often influenced by social norms, peer pressure, and cultural acceptance, particularly in societies where smoking is ingrained as a part of daily life or social interactions, thus influencing market growth. Also, smoking is considered a symbol of social status, sophistication, or camaraderie, leading to its integration into various social settings, gatherings, and rituals, thus augmenting market growth. Peer influence and the desire to fit into social groups can also drive individuals, especially younger demographics, to take up smoking. Moreover, depictions of smoking in movies, television shows, and advertisements are encouraging smoking as desirable or glamorous, further representing another major growth-inducing factor. Besides this, the increasing advertisements of smoking by celebrities, influencers, and sports personalities are impacting perceptions, making it more appealing to impressionable audiences thus accelerating the market growth. Along with this, social media platforms and online communities are acting as catalysts in normalizing smoking behavior among certain groups, thus propelling market growth.
Several effective marketing and advertising campaigns
Tobacco companies are investing substantially in resources such as strategic marketing to create brand awareness, foster brand loyalty, and attract new smokers. Additionally, these campaigns often employ sophisticated advertising techniques that appeal to specific target audiences. They use imagery, slogans, and narratives that evoke emotions, aspirations, or lifestyle choices associated with smoking. For instance, advertisements may depict smoking as a symbol of freedom, sophistication, rebellion, or social acceptance, alluring potential smokers to associate positive attributes with their products. Moreover, strategic product placement in movies, television shows, and music videos helps embed smoking imagery in popular culture, reinforcing the notion that smoking is desirable and socially accepted. Besides this, tobacco companies often sponsor events, concerts, and sports competitions, using these platforms to promote their brands and products to wide-ranging audiences, including youth, thus accelerating market growth. Furthermore, companies are using social media platforms and online advertising to reach younger audiences via influencer marketing and sponsored content, subtly promoting smoking to impressionable viewers, creating a positive market outlook.
The introduction of innovative cigarette products
Tobacco companies are diversifying their product offerings, introducing various alternatives to traditional product. In addition, the introduction of flavored cigarettes, offering consumers numerous of taste options beyond traditional tobacco flavors is influencing the market growth. Also, flavored product appeal to younger demographics and individuals looking for unique and appealing smoking experiences, thus augmenting the market growth. Moreover, tobacco companies are exploring reduced-risk tobacco products, such as heat-not-burn devices and e-cigarettes that provide a potentially less harmful alternative to traditional combustible cigarettes, attracting smokers who are considering harm reduction or smoking cessation, representing another major growth-inducing factor. Besides this, it is gaining popularity for its convenience, portability, and absence of harmful tar and combustion by-products, thus accelerating market growth. Many smokers perceive it as a less harmful option and a potential aid in quitting smoking altogether.
IMARC Group provides an analysis of the key trends in each segment of the global cigarette market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on type and distribution channel.
Light
Medium
Others
Light cigarettes represent the most popular types
The report has provided a detailed breakup and analysis of the market based on the type. This includes light, medium and others. According to the report, light cigarettes accounted for the largest market share.
Light cigarettes, also known as low-tar or low-nicotine cigarettes, are characterized by their reduced levels of tar, nicotine, and other harmful compounds compared to regular or full-flavor products. In addition, the perception among smokers is that they are less harmful and pose a lower health risk than regular product is influencing the market growth. Many smokers believe that by choosing light-type products, they can potentially mitigate the adverse health effects associated with smoking.
Moreover, light cigarettes are often marketed as a milder and smoother smoking experience, appealing to individuals who may find the taste and harshness of regular products less desirable which represents another major growth-inducing factor. Besides this, regulatory initiatives in some countries require cigarette manufacturers to label tar and nicotine content on product packs which led some consumers to opt for light products, believing that they are making a safer choice thus accelerating the market growth.
Tobacco Shops
Supermarkets and Hypermarkets
Convenience Stores
Online Stores
Others
Cigarettes are widely distributed through tobacco shops
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes tobacco shops, supermarkets and hypermarkets, convenience stores, online stores, and others. According to the report, tobacco shops accounted for the largest market share.
Tobacco shops, also known as specialty tobacco retailers or tobacconists, are specialized shops focused on selling tobacco products, including cigarettes, cigars, pipe tobacco, and smoking accessories. Additionally, tobacco shops are establishing a strong presence in the market due to their expertise in tobacco products and the personalized service they offer to customers is influencing the market growth. Also, smokers often prefer purchasing products from these dedicated outlets as they can access numerous kinds of brands and tobacco blends, allowing them to find products that match their preferences.
Moreover, tobacco shops provide a unique shopping experience, offering knowledgeable staff who can assist customers in selecting suitable products and provide insights into different tobacco blends and smoking techniques. This personalized approach fosters customer loyalty and enhances the shopping experience for smokers. Additionally, tobacco shops may have exclusive deals with certain tobacco manufacturers, allowing them to offer limited edition or specialty products that may not be readily available in other retail channels.
Asia Pacific (Excluding Australia)
Eastern Europe
Western Europe
Middle East and Africa
North America
Latin America
Australia
Asia Pacific (excluding Australia) exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific (excluding Australia), Eastern Europe, Western Europe, the Middle East and Africa, North America, Latin America, and Australia. According to the report, Asia Pacific (excluding Australia) accounted for the largest market share.
Additionally, the growing population, rapid urbanization, diverse smoking culture, and the presence of significant tobacco-consuming countries are contributing to its prominence in the industry. Also, countries such as China, India, Indonesia, and Japan are among the largest consumers of cigarettes in the world. Along with this, the smoking prevalence in these nations is often influenced by cultural factors, social acceptance, and longstanding traditions associated with smoking. Moreover, the rising product demand among individuals across the region and several companies adapting their marketing efforts to align with local preferences and cultural norms, are further enhancing their market presence.
Besides this, North America market is witnessing a rising demand for reduced-risk tobacco products such as e-cigarettes and heat-not-burn devices, indicating a shift toward harm reduction and smoking cessation initiatives, thus representing another major growth-inducing factor. Furthermore, the increasing investment in product innovation and marketing efforts to retain its consumer base are accelerating the market growth.
Nowadays, key players in the market are employing various strategies to strengthen their position and maintain their competitive edge. They are diversifying their product portfolios to include numerous brands, flavors, and product variants to appeal to different consumer preferences. Moreover, companies are investing in innovative and eye-catching packaging designs to differentiate their brands and attract consumers at the point of sale. They are investing in the development and marketing of reduced-risk tobacco products, such as e-cigarettes and heat-not-burn devices, to cater to consumers seeking alternatives to traditional products. Furthermore, continuous research and development (R&D) efforts are dedicated to product innovation, including advancements in filter technology, tobacco blends, and smoking experience enhancements. They are actively expanding their market presence into emerging economies and high-potential regions to tap into new consumer markets and increase their sales volume.
China National Tobacco Corporation
Phillip Morris International
British America Tobacco
Japan Tobacco International
Imperial Tobacco Group
In August 2021, Japan Tobacco International launched Ploom X, its next-generation heated tobacco sticks, that is available across Japan, including convenience stores and select tobacco retail stores.
In May 2022, British America Tobacco (BAT) test-launched a new single-use, or disposable, e-cigarette called Vuse Go in the UK., that are available in nine flavours including mint ice, creamy tobacco, and multiple fruit flavors.
In February 2021, Imperial Tobacco Group launched new crush embassy cigarettes designed specifically for ex-menthol crushball smokers, featuring a cooling sensation filter, promoting to be employed specifically with its menthol-flavored cardboard inserts.