ハードセルツァー市場レポート：アルコール度数、パッケージング材料、流通チャネル、フレーバー、地域別、2024年～2032年

世界のハードセルツァーの市場規模は2023年に71億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて11.8%の成長率（CAGR）を示し、2032年までに市場は200億米ドルに達すると予測しています。低カロリーでグルテンフリーの飲料に対する消費者の嗜好の高まり、健康とウェルネスのトレンドの高まり、多様で爽やかなフレーバーの魅力の高まり、すぐに飲めるパッケージの利便性、ソーシャルメディアと有名人の推薦の影響、COVID-19パンデミック時の需要の加速などが市場成長の促進要因となっています。

ビールに似たハードセルツァーは、体積比約5％のアルコール含有量を誇る発泡性飲料です。この爽快な飲料は、醸造されたサトウキビ糖または麹から作られ、炭酸水と巧みにブレンドされ、さまざまな香料が配合されています。低カロリー、低炭水化物で知られ、健康志向の消費者に好まれます。一般的に、ビールやワインなど他のアルコール飲料に比べ、炭水化物やカロリーが少ないです。さらに、ハードセルツァーはグルテンを含まないことが多く、グルテン過敏症の人にも適しています。現在、様々なタイプのハードセルツァーが販売されており、柑橘系からベリー系まで幅広いフレーバーがあり、多様な味覚嗜好に対応しています。

世界のハードセルツァー市場は、低カロリーでグルテンフリーのアルコール飲料に対する消費者の嗜好の変化に影響を受けています。これはさらに、健康とウェルネスの動向の高まりと、ハードセルツァーが軽い選択肢であるという認識も後押ししています。さらに、消費者の一人当たり所得の増加により、多様でさわやかなフレーバーに対する需要が高まっていることも、市場の成長を加速させています。これとは別に、ソーシャルメディアや有名人の推薦の影響がハードセルツァーの知名度と採用を押し上げ、市場成長に弾みをつけています。さらに、持続可能性への注目が高まっていることから、主要企業は環境意識の高い消費者の共感を得るために環境に優しいパッケージを使用せざるを得なくなり、これが市場の成長を促進しています。これに伴い、オンラインとオフラインの両方で流通チャネルが拡大し、急速な技術進歩が市場成長を促進しています。

ハードセルツァー市場の動向と促進要因：

低カロリー・グルテンフリー飲料に対する消費者の嗜好の高まり

世界のハードセルツァー市場は、低カロリーやグルテンフリーのアルコール飲料に対する消費者の嗜好の高まりにより、堅調な成長を遂げています。健康志向の消費者は、味や楽しさを損なうことなく、健康目標に沿った選択肢を求めるようになっています。一般的に炭酸水、アルコール、天然フレーバーで作られるハードセルツァーは、ビールやカクテルのような伝統的なアルコール飲料に比べ、軽くてカロリーが低いと認識されることが多く、魅力的な提案となっています。さらに、ハードセルツァーにはグルテンフリーの原料が含まれているため、グルテン過敏症の人やグルテンフリーの食事療法を実践している人にも対応でき、こうした製品の魅力をより多くの人々にアピールすることができます。

健康志向の高まり

世界のハードセルツァー市場の成長は、消費者の健康志向の高まりにも起因しています。人々の健康意識が高まり、健康を優先するようになるにつれ、健康的なライフスタイルの選択に沿った飲料への需要が高まっています。ハードセルツァーは、従来のアルコール飲料に代わる健康的な飲料として販売されることが多く、人気を博しています。ハードセルツァーはアルコール度数が低く、軽い選択肢であるという認識は、アルコール摂取の節度を求める消費者にアピールしています。さらに、ハードセルツァーの中には、本物の果実エキスのような天然成分を配合し、栄養価の高さと爽やかな味わいを加えたものもあります。ハードセルツァーと健康的なライフスタイルの選択との間にポジティブな関連性があることから、個人の健康へのコミットメントを損なうことなくアルコール飲料を楽しみたい消費者の間で採用が進んでいます。

多様でさわやかなフレーバーの魅力

世界のハードセルツァー市場の拡大は、多様で爽快なフレーバーの魅力によってさらに促進されています。メーカーは、消費者の好みや嗜好の変化に対応するため、幅広いフレーバー・オプションを提供することの重要性を認識しています。レモン、ライム、ベリーといった伝統的なフルーツ・フレーバーは依然として人気があるが、市場はトロピカル・フルーツ、ハーブ、ボタニカル・インフュージョンなど、よりエキゾチックで革新的な選択肢を含むように進化しています。このようなエキサイティングなフレーバー・プロファイルが入手可能になったことで、消費者の好奇心が刺激され、消費拡大に寄与しています。さらに、ハードセルツァーはすっきりとした味わいのものが多く、そのままでもカクテルのミキサーとしても楽しみやすいです。ハード・セルツァー・セグメントにおける絶え間ない製品革新と風味の試みは、消費者の間に探求心と斬新さを育み、さまざまな層にわたってこれらの飲料への関心を持続させています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 世界のハードセルツァー市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：アルコール度数別

• 1%～4.9%
  • 市場動向
  • 市場予測
• 5%～6.9%
  • 市場動向
  • 市場予測
• 7%以上
  • 市場動向
  • 市場予測

第7章 市場内訳：パッケージング材料別

• 缶
  • 市場動向
  • 市場予測
• ガラス
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第8章 市場内訳：流通チャネル別

• スーパーマーケット、ハイパーマーケット
  • 市場動向
  • 市場予測
• オンラインストア
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第9章 市場内訳：フレーバー別

• チェリー
  • 市場動向
  • 市場予測
• グレープフルーツ
  • 市場動向
  • 市場予測
• マンゴー
  • 市場動向
  • 市場予測
• ライム
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第10章 市場内訳：地域別

• 北米
  • 米国
    • 市場動向
    • 市場予測
  • カナダ
    • 市場動向
    • 市場予測
• アジア太平洋
  • 中国
    • 市場動向
    • 市場予測
  • 日本
    • 市場動向
    • 市場予測
  • インド
    • 市場動向
    • 市場予測
  • 韓国
    • 市場動向
    • 市場予測
  • オーストラリア
    • 市場動向
    • 市場予測
  • インドネシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 欧州
  • ドイツ
    • 市場動向
    • 市場予測
  • フランス
    • 市場動向
    • 市場予測
  • 英国
    • 市場動向
    • 市場予測
  • イタリア
    • 市場動向
    • 市場予測
  • スペイン
    • 市場動向
    • 市場予測
  • ロシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• ラテンアメリカ
  • ブラジル
    • 市場動向
    • 市場予測
  • メキシコ
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 中東・アフリカ地域
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第11章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第14章 価格分析

第15章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Anheuser-Busch InBev
  • Barefoot Cellars（E. & J. Gallo Winery）
  • Blue Marble Cocktails Inc.
  • Ficks & Co
  • Future Proof Brands LLC
  • Hard Seltzer Beverage Company LLC（The Boston Beer Company Inc）
  • Lift Bridge Brewing Co.
  • Oskar Blues Brewery
  • White Claw Hard Seltzer

List of Figures

• Figure 1: Global: Hard Seltzer Market: Major Drivers and Challenges
• Figure 2: Global: Hard Seltzer Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Hard Seltzer Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 4: Global: Hard Seltzer Market: Breakup by ABV Content (in %), 2023
• Figure 5: Global: Hard Seltzer Market: Breakup by Packaging Material (in %), 2023
• Figure 6: Global: Hard Seltzer Market: Breakup by Distribution Channel (in %), 2023
• Figure 7: Global: Hard Seltzer Market: Breakup by Flavor (in %), 2023
• Figure 8: Global: Hard Seltzer Market: Breakup by Region (in %), 2023
• Figure 9: Global: Hard Seltzer (1% to 4.9%) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 10: Global: Hard Seltzer (1% to 4.9%) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 11: Global: Hard Seltzer (5% to 6.9%) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 12: Global: Hard Seltzer (5% to 6.9%) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 13: Global: Hard Seltzer (7% and Above) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 14: Global: Hard Seltzer (7% and Above) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 15: Global: Hard Seltzer (Cans) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 16: Global: Hard Seltzer (Cans) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 17: Global: Hard Seltzer (Glass) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 18: Global: Hard Seltzer (Glass) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 19: Global: Hard Seltzer (Other Packaging Materials) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 20: Global: Hard Seltzer (Other Packaging Materials) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 21: Global: Hard Seltzer (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 22: Global: Hard Seltzer (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 23: Global: Hard Seltzer (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 24: Global: Hard Seltzer (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 25: Global: Hard Seltzer (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 26: Global: Hard Seltzer (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 27: Global: Hard Seltzer (Cherry) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 28: Global: Hard Seltzer (Cherry) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 29: Global: Hard Seltzer (Grapefruit) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 30: Global: Hard Seltzer (Grapefruit) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 31: Global: Hard Seltzer (Mango) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 32: Global: Hard Seltzer (Mango) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 33: Global: Hard Seltzer (Lime) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 34: Global: Hard Seltzer (Lime) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 35: Global: Hard Seltzer (Other Flavors) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 36: Global: Hard Seltzer (Other Flavors) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 37: North America: Hard Seltzer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 38: North America: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 39: United States: Hard Seltzer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 40: United States: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 41: Canada: Hard Seltzer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 42: Canada: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 43: Asia-Pacific: Hard Seltzer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 44: Asia-Pacific: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 45: China: Hard Seltzer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 46: China: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 47: Japan: Hard Seltzer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 48: Japan: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 49: India: Hard Seltzer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 50: India: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 51: South Korea: Hard Seltzer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 52: South Korea: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 53: Australia: Hard Seltzer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 54: Australia: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 55: Indonesia: Hard Seltzer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 56: Indonesia: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 57: Others: Hard Seltzer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 58: Others: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 59: Europe: Hard Seltzer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 60: Europe: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 61: Germany: Hard Seltzer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 62: Germany: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 63: France: Hard Seltzer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 64: France: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 65: United Kingdom: Hard Seltzer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 66: United Kingdom: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 67: Italy: Hard Seltzer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 68: Italy: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 69: Spain: Hard Seltzer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 70: Spain: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 71: Russia: Hard Seltzer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 72: Russia: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 73: Others: Hard Seltzer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 74: Others: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 75: Latin America: Hard Seltzer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 76: Latin America: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 77: Brazil: Hard Seltzer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 78: Brazil: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 79: Mexico: Hard Seltzer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 80: Mexico: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 81: Others: Hard Seltzer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 82: Others: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 83: Middle East and Africa: Hard Seltzer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 84: Middle East and Africa: Hard Seltzer Market: Breakup by Country (in %), 2023
• Figure 85: Middle East and Africa: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 86: Global: Hard Seltzer Industry: SWOT Analysis
• Figure 87: Global: Hard Seltzer Industry: Value Chain Analysis
• Figure 88: Global: Hard Seltzer Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Hard Seltzer Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Hard Seltzer Market Forecast: Breakup by ABV Content (in Million US$), 2024-2032
• Table 3: Global: Hard Seltzer Market Forecast: Breakup by Packaging Material (in Million US$), 2024-2032
• Table 4: Global: Hard Seltzer Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 5: Global: Hard Seltzer Market Forecast: Breakup by Flavor (in Million US$), 2024-2032
• Table 6: Global: Hard Seltzer Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 7: Global: Hard Seltzer Market: Competitive Structure
• Table 8: Global: Hard Seltzer Market: Key Players

Abstract

The global hard seltzer market size reached US$ 7.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 20.0 Billion by 2032, exhibiting a growth rate (CAGR) of 11.8% during 2024-2032. The increasing consumer preference for low-calorie and gluten-free beverages, the rising trend of health and wellness, the growing appeal of diverse and refreshing flavors, the convenience factor of ready-to-drink packaging, the influence of social media and celebrity endorsements, and the accelerated demand during the COVID-19 pandemic are factors propelling the market growth.

Hard seltzer, akin to beer, is a sparkling beverage boasting an alcohol content of approximately 5% by volume. This invigorating drink is crafted from brewed cane sugar or malted rice, skillfully blended with soda water, and infused with different flavorings. It is known for its low calorie and low carbohydrate content, making them a preferred choice for health-conscious consumers. Typically, it contains fewer carbohydrates and calories compared to other alcoholic beverages like beer and wine. Additionally, hard seltzers are often gluten-free, making them suitable for individuals with gluten sensitivities. Currently, various types of hard seltzers are available, with a wide array of flavors ranging from citrus to berry, catering to diverse taste preferences.

The global hard seltzer market is influenced by shifting consumer preference for low-calorie and gluten-free alcoholic beverages. This is further supported by the rising trend of health and wellness, coupled with the perception of hard seltzers as a lighter option. Moreover, the escalating demand for diverse and refreshing flavors due to inflating consumer per capita income is accelerating the market growth. Apart from this, the influence of social media and celebrity endorsements has boosted the visibility and adoption of hard seltzers, which is providing a boost to the market growth. Furthermore, the increasing focus on sustainability has compelled key players to use eco-friendly packaging to resonate with environmentally conscious consumers, which, in turn, is facilitating the market growth. In line with this, the expansion of distribution channels, both online and offline, and rapid technological advancements are propelling the market growth.

Hard Seltzer Market Trends/Drivers:

Increasing consumer preference for low-calorie and gluten-free beverages

The global hard seltzer market has experienced robust growth due to the rising consumer preference for low-calorie and gluten-free alcoholic beverages. Health-conscious consumers are increasingly seeking options that align with their wellness goals without compromising on taste and enjoyment. Hard seltzers, typically made with carbonated water, alcohol, and natural flavors, present an attractive proposition as they are often perceived as lighter and less calorically dense compared to traditional alcoholic beverages like beer or cocktails. Furthermore, the inclusion of gluten-free ingredients in hard seltzers caters to individuals with gluten sensitivities or those who follow gluten-free diets, broadening the appeal of these products to a wider audience.

Rising trend of health and wellness

The growth of the global hard seltzer market can also be attributed to the prevailing trend of health and wellness among consumers. As people become more health-conscious and prioritize their well-being, there is a growing demand for beverages that align with their healthy lifestyle choices. Hard seltzers have gained popularity as they are often marketed as a healthier alternative to traditional alcoholic drinks. The perception of hard seltzers as a lighter option with lower alcohol content appeals to consumers who seek moderation in their alcohol consumption. Additionally, some hard seltzers are infused with natural ingredients like real fruit extracts, adding a touch of nutritional value and a refreshing taste. The positive association between hard seltzers and healthier lifestyle choices has resulted in increased adoption among consumers who wish to enjoy alcoholic beverages without compromising their commitment to personal wellness.

Appeal of diverse and refreshing flavors

The global hard seltzer market's expansion has been further driven by the appeal of diverse and refreshing flavors. Manufacturers have recognized the importance of offering a wide range of flavor options to cater to varying consumer tastes and preferences. Traditional fruit flavors like lemon, lime, and berry remain popular, but the market has evolved to include more exotic and innovative options, such as tropical fruits, herbs, and botanical infusions. The availability of these exciting flavor profiles has piqued consumer curiosity and contributed to increased consumption. Additionally, hard seltzers often carry a clean and crisp taste, making them easy to enjoy both on their own and as mixers in cocktails. The continuous product innovation and flavor experimentation in the hard seltzer segment has fostered a sense of exploration and novelty among consumers, driving sustained interest in these beverages across different demographics.

Hard Seltzer Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global hard seltzer market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on ABV content, packaging material, distribution channel and flavor.

Breakup by ABV Content:

1% to 4.9%

5% to 6.9%

7% and Above

5% to 6.9% dominates the market

The report has provided a detailed breakup and analysis of the market based on the ABV content. This includes 1% to 4.9%, 5% to 6.9%, and 7% and above. According to the report, 5% to 6.9% represented the largest segment.

The 5 to 6.9% ABV segment has emerged as the dominant force in the global hard seltzer market, driven by the moderate alcohol content of this segment that appeals to a broad range of consumers. Additionally, the segment's popularity is fueled by its versatility in pairing with various flavors, allowing for a diverse range of taste profiles that attract a wide audience. Moreover, the 5 to 6.9% ABV aligns well with the health and wellness trend, as it offers a moderate alcohol intake for consumers who prioritize responsible drinking and mindful indulgence. Furthermore, the segment's position as a socially acceptable choice for various occasions contributes to its widespread adoption. In line with this, the strategic pricing and accessibility in the market make it an appealing option for consumers seeking an approachable and satisfying alcoholic beverage, propelling its dominance and continued growth.

Breakup by Packaging Material:

Cans

Glass

Others

Cans hold the largest share in the market

A detailed breakup and analysis of the market based on the packaging material has also been provided in the report. This includes cans, glass, and others. According to the report, cans represented the largest segment.

The dominance of the cans segment in the global hard seltzer market can be attributed to several key drivers. Cans offer convenience and portability, making them an ideal choice for on-the-go consumers seeking a ready-to-drink option. The lightweight and easily stackable nature of cans also enhances their appeal for outdoor activities and social gatherings. Additionally, cans provide better protection against light and oxygen, preserving the quality and taste of the beverage, which is crucial for a product like hard seltzer that heavily relies on flavor profiles. In line with this, cans are more environmentally friendly compared to other packaging formats, aligning with the growing consumer consciousness towards sustainability. Additionally, the canning process allows for efficient production and distribution, contributing to cost-effectiveness and wider availability of hard seltzers. Furthermore, branding opportunities on cans enable companies to establish a strong visual presence, influencing consumer perception and brand loyalty.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Online Stores

Others

Supermarkets and hypermarkets dominate the market

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment.

The dominance of supermarkets and hypermarkets in the global hard seltzer market can be attributed to several key drivers, including the extensive reach and widespread presence of these retail formats. Moreover, the ability of these outlets to offer a diverse range of products under one roof allows for greater visibility and exposure of hard seltzer brands to potential customers. In line with this, these retail giants often leverage their strong marketing and promotional capabilities to create awareness and attract consumers towards hard seltzers, thereby boosting sales. Additionally, their established supply chain and distribution networks ensure a steady and efficient flow of products to meet growing demand. Furthermore, hypermarkets and supermarkets often engage in partnerships and collaborations with key manufacturers to offer exclusive product lines, driving customer loyalty and repeat purchases. Apart from this, these retail channels capitalize on consumer preferences for one-stop shopping experiences, positioning hard seltzers as a convenient addition to their beverage offerings.

Breakup by Flavor:

Cherry

Grapefruit

Mango

Lime

Others

Cherry holds the largest share in the market

A detailed breakup and analysis of the market based on the flavor has also been provided in the report. This includes cherry, grapefruit, mango, lime, and others. According to the report, cherry represented the largest segment.

The dominance of the cherry segment in the global hard seltzer market can be attributed to several key drivers. Cherries offer a popular and familiar flavor profile that resonates with a wide range of consumers. Moreover, cherry's natural color and sweetness and associated antioxidant properties contribute to its perception as a healthier choice, aligning with the health and wellness trend. Additionally, effective marketing strategies by major players in the industry have heightened consumer awareness and preference for cherry-flavored hard seltzers. Moreover, the versatility of cherry as a mixable ingredient in cocktails has broadened its appeal among cocktail enthusiasts, further boosting its market share. Furthermore, the cherry segment's growth is supported by its availability in various packaging sizes, catering to different consumption occasions. Apart from this, the cherry's suitability for seasonal promotions and limited-edition releases creates excitement and sustains consumer interest, solidifying its dominance in the competitive hard seltzer market.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest hard seltzer market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America's dominant position in the global hard seltzer market can be attributed to the region's consumers that have shown a strong preference for healthier beverage options. Moreover, the rising health and wellness trend has significantly influenced consumer choices, with many individuals seeking lighter, refreshing, and less calorically dense alcoholic options. Additionally, the availability of diverse and innovative flavors in the North American market has resonated with consumers, appealing to their sense of novelty and taste exploration. In line with this, the region's well-established beverage industry and distribution networks have facilitated easy market penetration and accessibility for hard seltzer products. Furthermore, the active presence of influential social media platforms and celebrity endorsements has played a crucial role in promoting hard seltzers, thereby fueling their popularity. Apart from this, the adaptability of hard seltzers to fit various social occasions and their convenience for on-the-go consumption have contributed to North America's dominance in this rapidly expanding market.

Competitive Landscape:

The competitive landscape of the global hard seltzer market is characterized by intense rivalry among key players striving to capture a significant market share. As the demand for hard seltzers continues to surge, numerous established beverage companies and new entrants are vying for consumer attention and loyalty. Companies are engaged in continuous product innovation, introducing diverse flavors and packaging formats to cater to evolving consumer preferences. Brand positioning and marketing strategies play a pivotal role in differentiating offerings in this crowded market. Additionally, distribution networks and strategic partnerships are critical factors in expanding market reach. Amidst this competition, companies are also closely monitoring regulatory developments and sustainability practices to align with consumer values and compliance standards. As the market evolves, building brand reputation, ensuring product quality, and maintaining consumer trust will be vital for companies to thrive and secure a competitive edge in the dynamic hard seltzer landscape.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Anheuser-Busch InBev

Barefoot Cellars (E. & J. Gallo Winery)

Blue Marble Cocktails Inc.

Ficks & Co

Future Proof Brands LLC

Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc)

Lift Bridge Brewing Co.

Oskar Blues Brewery

White Claw Hard Seltzer

Recent Developments:

In May 2020, White Claw introduced White Claw 70, a line of hard seltzers that come in two flavors and contain 70 calories each. The alcohol content of White Claw 70 is set at 4%, which is marginally less than the standard ABV of 5%.

Key Questions Answered in This Report

• 1. What was the size of the global hard seltzer market in 2023?
• 2. What is the expected growth rate of the global hard seltzer market during 2024-2032?
• 3. What are the key factors driving the global hard seltzer market?
• 4. What has been the impact of COVID-19 on the global hard seltzer market?
• 5. What is the breakup of the global hard seltzer market based on the ABV content?
• 6. What is the breakup of the global hard seltzer market based on the packaging material?
• 7. What is the breakup of the global hard seltzer market based on the distribution channel?
• 8. What is the breakup of the global hard seltzer market based on the flavor?
• 9. What are the key regions in the global hard seltzer market?
• 10. Who are the key players/companies in the global hard seltzer market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Hard Seltzer Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by ABV Content

• 6.1 1% to 4.9%
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 5% to 6.9%
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 7% and Above
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by Packaging Material

• 7.1 Cans
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Glass
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Others
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast

8 Market Breakup by Distribution Channel

• 8.1 Supermarkets and Hypermarkets
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Online Stores
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Others
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast

9 Market Breakup by Flavor

• 9.1 Cherry
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Grapefruit
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Mango
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Lime
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Others
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 United States
    • 10.1.1.1 Market Trends
    • 10.1.1.2 Market Forecast
  • 10.1.2 Canada
    • 10.1.2.1 Market Trends
    • 10.1.2.2 Market Forecast
• 10.2 Asia-Pacific
  • 10.2.1 China
    • 10.2.1.1 Market Trends
    • 10.2.1.2 Market Forecast
  • 10.2.2 Japan
    • 10.2.2.1 Market Trends
    • 10.2.2.2 Market Forecast
  • 10.2.3 India
    • 10.2.3.1 Market Trends
    • 10.2.3.2 Market Forecast
  • 10.2.4 South Korea
    • 10.2.4.1 Market Trends
    • 10.2.4.2 Market Forecast
  • 10.2.5 Australia
    • 10.2.5.1 Market Trends
    • 10.2.5.2 Market Forecast
  • 10.2.6 Indonesia
    • 10.2.6.1 Market Trends
    • 10.2.6.2 Market Forecast
  • 10.2.7 Others
    • 10.2.7.1 Market Trends
    • 10.2.7.2 Market Forecast
• 10.3 Europe
  • 10.3.1 Germany
    • 10.3.1.1 Market Trends
    • 10.3.1.2 Market Forecast
  • 10.3.2 France
    • 10.3.2.1 Market Trends
    • 10.3.2.2 Market Forecast
  • 10.3.3 United Kingdom
    • 10.3.3.1 Market Trends
    • 10.3.3.2 Market Forecast
  • 10.3.4 Italy
    • 10.3.4.1 Market Trends
    • 10.3.4.2 Market Forecast
  • 10.3.5 Spain
    • 10.3.5.1 Market Trends
    • 10.3.5.2 Market Forecast
  • 10.3.6 Russia
    • 10.3.6.1 Market Trends
    • 10.3.6.2 Market Forecast
  • 10.3.7 Others
    • 10.3.7.1 Market Trends
    • 10.3.7.2 Market Forecast
• 10.4 Latin America
  • 10.4.1 Brazil
    • 10.4.1.1 Market Trends
    • 10.4.1.2 Market Forecast
  • 10.4.2 Mexico
    • 10.4.2.1 Market Trends
    • 10.4.2.2 Market Forecast
  • 10.4.3 Others
    • 10.4.3.1 Market Trends
    • 10.4.3.2 Market Forecast
• 10.5 Middle East and Africa
  • 10.5.1 Market Trends
  • 10.5.2 Market Breakup by Country
  • 10.5.3 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 Anheuser-Busch InBev
    • 15.3.1.1 Company Overview
    • 15.3.1.2 Product Portfolio
    • 15.3.1.3 Financials
    • 15.3.1.4 SWOT Analysis
  • 15.3.2 Barefoot Cellars (E. & J. Gallo Winery)
    • 15.3.2.1 Company Overview
    • 15.3.2.2 Product Portfolio
  • 15.3.3 Blue Marble Cocktails Inc.
    • 15.3.3.1 Company Overview
    • 15.3.3.2 Product Portfolio
  • 15.3.4 Ficks & Co
    • 15.3.4.1 Company Overview
    • 15.3.4.2 Product Portfolio
  • 15.3.5 Future Proof Brands LLC
    • 15.3.5.1 Company Overview
    • 15.3.5.2 Product Portfolio
  • 15.3.6 Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc)
    • 15.3.6.1 Company Overview
    • 15.3.6.2 Product Portfolio
  • 15.3.7 Lift Bridge Brewing Co.
    • 15.3.7.1 Company Overview
    • 15.3.7.2 Product Portfolio
  • 15.3.8 Oskar Blues Brewery
    • 15.3.8.1 Company Overview
    • 15.3.8.2 Product Portfolio
  • 15.3.9 White Claw Hard Seltzer
    • 15.3.9.1 Company Overview
    • 15.3.9.2 Product Portfolio