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ピックアップトラック市場レポート:燃料タイプ別、車両タイプ別、用途別、地域別、2024-2032年Pickup Truck Market Report by Fuel Type (Diesel, Petrol, Electric, and Other), Vehicle Type (Light-Duty, Heavy-Duty), Application (Individual Use, Commercial Use), and Region 2024-2032 |
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ピックアップトラック市場レポート:燃料タイプ別、車両タイプ別、用途別、地域別、2024-2032年 |
出版日: 2024年01月30日
発行: IMARC
ページ情報: 英文 142 Pages
納期: 2~3営業日
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世界のピックアップトラック市場規模は2023年に2,079億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて2.27%の成長率(CAGR)を示し、2032年までに2,560億米ドルに達すると予測しています。同市場は、多目的な車両に対する需要の増加、建設・インフラ開発活動の活発化、最近の車両技術の進歩、オフロードやレクリエーショナルビークルへの嗜好の高まり、急速な経済成長と可処分所得の増加などを背景に急成長しています。
市場成長と市場規模:市場は、様々なセグメントにおける需要の増加、全世界における販売台数の増加、ピックアップトラックの大幅な技術向上などにより、安定した成長を遂げています。
主な市場促進要因:市場成長に影響を与える主な促進要因には、商用・個人用を問わないピックアップトラックの多用途性、建設・インフラ部門の著しい成長、消費者の支出能力の増大、レクリエーショナルビークルの需要増などがあります。
技術の進歩:ピックアップトラックをより魅力的なものにしている燃費効率、安全機能、コネクティビティにおける最近の技術革新が市場の成長を支えています。さらに、環境意識の高まりに対応した電気およびハイブリッド技術の統合が市場成長を促進しています。
産業用途:耐久性と高負荷容量が不可欠な建設、農業、輸送など、さまざまな産業で高い製品需要が発生しています。
主要市場動向:主な市場動向としては、環境問題への関心とバッテリー技術の進歩により、ピックアップトラックの電気自動車やハイブリッド車へのシフトが進んでいます。さらに、多様な消費者ニーズに対応するピックアップトラックのカスタマイズとパーソナライゼーションの増加が、市場の成長を後押ししています。
地理的動向:北米は、同地域におけるピックアップトラックの高い人気と大手自動車メーカーの存在により市場をリードしています。その他の地域も、コンパクトモデルに対する需要の高まり、急速な都市化、道路網の拡大などに後押しされ、大きな伸びを示しています。
競合情勢:市場は、製品革新、戦略的提携、新市場への進出に取り組んでいる主要世界企業間の激しい競争によって特徴付けられています。さらに、ポートフォリオを多様化し、技術力と製造能力を活用するために、M&Aにも注力しています。
課題と機会:市場は、厳しい環境規制、燃料価格や経済状況の急激な変動など、さまざまな課題に直面しています。しかし、電気自動車や自律走行ピックアップトラックの市場開発と急速な経済成長は、市場成長の新たな機会を生み出しています。
多用途車への需要の高まり
ピックアップトラックは機能性と快適性を兼ね備えており、幅広い消費者層にアピールしています。その多用途性は単なる職業用途にとどまらず、広い室内空間と乗客と貨物の両方を収容する能力により、家族や個人の日常生活にも広く採用されています。さらに、最新のピックアップは、 促進要因ビリティと快適性を向上させた設計となっており、仕事とプライベートの間をシームレスに移行できる車を求めるバイヤーを惹きつけています。さらに、メーカーはさまざまな好みやニーズに応えるため、多様な機能を備えたさまざまなモデルを提供しています。その結果、ピックアップトラックの多用途性は、美観と機能性の向上と相まって、消費者の間で好ましい選択肢として位置づけられています。
建設・インフラ活動の増加
ピックアップトラックは、建設・インフラ活動において、資材、工具、作業員の輸送に不可欠です。その頑丈さと耐久性は、建設現場で遭遇する過酷な条件に理想的なものとなっています。さらに、ピックアップトラックは、重い荷物を扱い、課題の多い地形を横断するのに必要なパワーと能力を提供します。これに加えて、信頼性が高く効率的な輸送ソリューションへのニーズの高まりにつながる住宅、商業、公共インフラプロジェクトの増加が、市場の成長を後押ししています。さらに、インフラ整備のための政府による投資の急増も市場の成長を支えています。さらに、ピックアップトラックは建設業界において移動オフィスや機器のハブとしても機能し、現場での実用性を高めています。
最近の車両技術の進歩
現代のピックアップトラックは最先端技術を搭載しており、より効率的で、より安全で、より接続性の高いものとなっています。これに伴い、最近のエンジン設計の進歩や、ハイブリッドおよび電気パワートレインの統合により、燃費が向上し、運転コストが削減されたことが、市場の成長を後押ししています。さらに、レーンキーピングアシストやアダプティブクルーズコントロールなどの安全機能の搭載がピックアップトラックの安全性を高め、より幅広い層にとって魅力的なものとなっており、市場成長にプラスの影響を与えています。さらに、インフォテインメントシステム、全地球測位システム(GPS)ナビゲーション、Wi-Fiホットスポットなどのコネクティビティ機能が広く統合され、コネクテッドドライビング体験を求める現代の消費者の需要に応えていることも、市場成長に拍車をかけています。
オフロードやレクリエーション活動への嗜好の高まり
オフロードやレクリエーション活動への関心の高まりが市場成長に大きく寄与しています。ピックアップトラックは頑丈な作りと高い最低地上高を備えており、オフロードでの冒険に理想的です。険しいトレイルや山岳地帯のような課題の多い地形でも優れた性能を発揮するため、冒険好きには魅力的です。さらに、オフロード走行が可能な電気トラックやハイブリッドピックアップトラックの出現は、市場に新たな局面をもたらし、これも成長を促す要因となっています。さらに、ピックアップトラックは冒険心、自由、無骨な個人主義を連想させることが多く、多くの消費者の共感を呼んでいます。さらに、バイク、カヤック、キャンプ用品などのレクリエーション用具を輸送する能力も、市場成長を後押ししています。
急速な経済成長と可処分所得の増加
経済成長と可処分所得の増加は、ピックアップトラック市場の拡大に重要な役割を果たしている主な要因の一部です。経済力の向上により、より多くの個人や企業がピックアップトラックのような、一般的に普通乗用車より高価格の車両に投資できるようになりました。加えて、急速な経済成長が中小企業(SME)の拡大につながり、中小企業は輸送や物流をピックアップトラックに依存することが多く、市場拡大に寄与しています。これに加えて、可処分所得の増加により、消費者がライフスタイルの選択や嗜好により近い車両を選択できるようになったことも、市場の成長を強めています。さらに、融資オプションや魅力的なローン条件が利用可能になり、ピックアップトラックの購入がより身近になったことも、市場の成長を支えています。
The global pickup truck market size reached US$ 207.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 256.0 Billion by 2032, exhibiting a growth rate (CAGR) of 2.27% during 2024-2032. The market is growing rapidly driven by increasing demand for versatile vehicles, rising construction and infrastructure development activities, recent advancements in vehicle technology, growing preference for off-road and recreational vehicles, and rapid economic growth and rising disposable incomes.
Market Growth and Size: The market is witnessing stable growth, driven by the increasing demand across various segments, rising sales volume across the globe, and significantly technological improvements in pickup trucks.
Major Market Drivers: Key drivers influencing the market growth include the versatility of pickup trucks for both commercial and personal use, significant growth in construction and infrastructure sectors, growing consumer expenditure capacity, and rising demand for recreational vehicles.
Technological Advancements: Recent innovations in fuel efficiency, safety features, and connectivity that are making pickup trucks more appealing are supporting the market growth. Additionally, the integration of electric and hybrid technology, catering to the growing environmental consciousness, is driving the market growth.
Industry Applications: The market is experiencing high product demand in various industries, such as construction, agriculture, and transportation, where durability and high load capacity is essential.
Key Market Trends: The key market trends involve the ongoing shift towards electric and hybrid pickup trucks, driven by environmental concerns and advancements in battery technology. Additionally, the increasing customization and personalization of pickup trucks, catering to diverse consumer needs, is bolstering the market growth.
Geographical Trends: North America leads the market due to the high popularity of pickup trucks in the region and the presence of major automobile manufacturers. Other regions are also showing significant growth, fueled by the rising demand for compact models, rapid urbanization, and expansion of road networks.
Competitive Landscape: The market is characterized by intense competition among major global players, who are engaging in product innovation, strategic partnerships, and expansion into new markets. Additionally, they are focusing on mergers and acquisitions to diversify their portfolios and leverage technological and manufacturing capabilities.
Challenges and Opportunities: The market faces various challenges, such as stringent environmental regulations and rapid fluctuations in fuel prices and economic conditions. However, the development of electric and autonomous pickup trucks and rapid economic growth is creating new opportunities for the market growth.
Increasing demand for versatile vehicles
Pickup trucks offer a combination of functionality and comfort, appealing to a broader consumer base. Their versatility extends beyond just occupational use, as they are widely adopted by families and individuals for their daily activities due to their spacious interiors and ability to accommodate both passengers and cargo. Additionally, modern pickups are designed with enhanced drivability and comfort, attracting buyers who seek a vehicle that can seamlessly transition between work-related tasks and personal use. Moreover, manufacturers are offering a variety of models with diverse features, catering to different preferences and needs. As a result, the versatility of pickup trucks, combined with their improved aesthetics and functionality, positions them as a preferred choice among consumers.
Rising construction and infrastructure activities
Pickup trucks are essential in construction and infrastructure activities for transporting materials, tools, and workers. Their ruggedness and durability make them ideal for the harsh conditions that are encountered on construction sites. Furthermore, pickup trucks offer the necessary power and capacity to handle heavy loads and traverse challenging terrains. Besides this, the rise in residential, commercial, and public infrastructure projects, leading to an increased need for reliable and efficient transportation solutions, is favoring the market growth. Additionally, the escalating investment by governments for infrastructure development is supporting the market growth. Moreover, pickup trucks also serve as mobile offices and equipment hubs in the construction industry, enhancing their utility on job sites.
Recent advancements in vehicle technology
Modern pickup trucks are equipped with cutting-edge technology, making them more efficient, safer, and more connected. In line with this, recent advancements in engine design and the integration of hybrid and electric powertrains, which have improved fuel efficiency and reduced operation costs, are bolstering the market growth. Furthermore, the incorporation of safety features, such as lane-keeping assist and adaptive cruise control, which enhances the safety profile of pickup trucks, making them more attractive to a broader audience, is positively influencing the market growth. Additionally, the widespread integration of connectivity features like infotainment systems, global positioning system (GPS) navigation, and Wi-Fi hotspots, catering to the modern consumer's demand for a connected driving experience, is fueling the market growth.
Growing preference for off-road and recreational activities
The growing interest in off-road and recreational activities is significantly contributing to the market growth. Pickup trucks, with their robust build and high ground clearance, are ideally suited for off-road adventures. They offer superior performance in challenging terrains, such as rugged trails and mountainous regions, which is appealing to adventure enthusiasts. Furthermore, the emergence of off-road capable electric and hybrid pickup trucks, which has added a new dimension to the market, is acting as another growth-inducing factor. Additionally, pickup trucks are often associated with a sense of adventure, freedom, and rugged individualism, which resonates with many consumers. Moreover, their ability to transport recreational equipment such as bikes, kayaks, and camping gear, is favoring the market growth.
Rapid economic growth and rising disposable income
Economic growth and rising disposable income are some of the major factors playing a crucial role in the expansion of the pickup truck market. The increased financial capability enables more individuals and businesses to invest in vehicles like pickup trucks, which are generally priced higher than standard passenger cars. Additionally, rapid economic growth, leading to the expansion of small and medium-sized enterprises (SMEs), which often rely on pickup trucks for transportation and logistics, is contributing to the market growth. Besides this, the rising disposable incomes, allowing consumers to opt for vehicles that align more closely with their lifestyle choices and preferences, is strengthening the market growth. Moreover, the availability of financing options and attractive loan terms, which have made the acquisition of pickup trucks more accessible, is supporting the market growth.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on fuel type, vehicle type, and application.
Diesel
Petrol
Electric
Other
Diesel accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the fuel type. This includes diesel, petrol, electric, and other. According to the report, diesel represented the largest segment.
The diesel segment holds the largest share due to the fuel efficiency and durability that diesel engines offer. Diesel-powered pickup trucks are known for their superior torque and towing capacity, making them suitable for heavy-duty applications in both commercial and personal use. Additionally, they appeal particularly to those in the construction, agriculture, and transportation industries, where the need for hauling heavy loads is common. Furthermore, diesel engines are also valued for their longevity and lower fuel costs over time despite the typically higher upfront cost of diesel vehicles.
The petrol segment caters to consumers who prioritize immediate cost savings and a smoother driving experience. Petrol-powered pickup trucks are generally less expensive than their diesel counterparts, both in terms of initial purchase price and fuel costs. These vehicles are known for their quicker acceleration and quieter operation compared to diesel engines.
The electric segment is driven by increasing environmental awareness and the push for sustainable transportation solutions. Electric pickup trucks offer the benefits of zero emissions, reduced noise pollution, and lower operating costs, as electricity is cheaper than fossil fuels. Besides this, recent advances in battery technology, which have significantly augmented the range and performance of electric trucks, are supporting the market growth.
Light-Duty
Heavy-Duty
Light-duty holds the largest share in the industry
A detailed breakup and analysis of the market based on the vehicle type have also been provided in the report. This includes light-duty and heavy-duty. According to the report, light-duty accounted for the largest market share.
Light-duty pickup trucks hold the largest market share due to their wide-ranging appeal and versatility. They are designed to cater to the everyday needs of individuals and businesses, offering a balance between performance and practicality. Furthermore, these vehicles are typically used for personal transportation, light towing, and carrying small to moderate loads. Besides this, their ability to function as both a work vehicle and a family car, offering comfortable seating for passengers along with sufficient cargo space, is contributing to the market growth.
Heavy-duty pickup trucks are engineered for high performance, with powerful engines and reinforced chassis to handle substantial towing capacities and heavy loads. They are the backbone of many industries, including construction, agriculture, and large-scale transportation, where their robustness and reliability are essential. Furthermore, the heavy-duty segment appeals to businesses and individuals who require a vehicle with superior towing and payload capabilities.
Individual Use
Commercial Use
Commercial Use represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the application. This includes individual use and commercial use. According to the report, commercial use represented the largest segment.
The commercial use segment constitutes the largest portion, driven by the vehicle's fundamental design, which is ideal for various commercial applications, including construction, agriculture, landscaping, and transportation of goods. Additionally, businesses value pickup trucks for their versatility, durability, and payload capacity, which make them suitable for transporting equipment, tools, and goods. Furthermore, the ability to customize these vehicles with various accessories and modifications, which further enhances their appeal in commercial settings, is contributing to the market growth. Moreover, the heightened vehicle adoption by government agencies for various operational needs is supporting the market growth.
The personal use segment caters to individuals who appreciate the multifaceted nature of pickup trucks, using them for daily commuting, recreational activities, and occasional hauling and towing tasks. Furthermore, modern pickup trucks are increasingly being designed with features that enhance the driving experience, such as advanced infotainment systems, comfortable interiors, and improved fuel efficiency, making them more appealing for everyday use.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest pickup truck market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America represents the largest segment due to the deeply ingrained popularity of pickup trucks in the region. Additionally, the widespread vehicle utilization for both personal and commercial use, owing to its ruggedness and versatility, is fueling the market growth. Besides this, the strong preference for full-sized pickup trucks, which are used for a wide range of activities from heavy-duty commercial applications to everyday personal use, is bolstering the market growth. Furthermore, the presence of leading automobile manufacturers in North America, along with favorable government policies and the availability of infrastructure like extensive road networks, is supporting the market growth.
The pickup truck market in the Asia Pacific region is characterized by a diverse range of economies with varying demands. Furthermore, the strong preference for compact and mid-sized trucks that are well-suited to the region's varying landscape and dense urban environments is contributing to the market growth. Additionally, the region's focus on fuel efficiency and cost-effectiveness is supporting the market growth.
In Europe, the pickup truck market is rapidly growing as they are widely used in agriculture, construction, and other outdoor activities. Furthermore, European consumers are increasingly attracted to the versatility and utility that pickup trucks offer. Additionally, the introduction of more fuel-efficient and environmentally friendly models, including electric and hybrid pickups, is favoring the market growth.
The pickup truck market in Latin America is driven primarily by commercial use, particularly in sectors like agriculture, mining, and construction. The rugged terrain and less developed road infrastructure in many parts of the region, which make pickup trucks a practical choice for transportation and logistics, is positively impacting the market growth.
The pickup truck market in the Middle East and Africa (MEA) region is driven by the rising demand in the construction, mining, and oil and gas sectors, where it is essential for operations in challenging terrains and remote areas. Additionally, the hot and arid conditions in many parts of the region, which make durability and reliability key factors in vehicle selection and qualities, are fueling the market growth.
Top manufacturers are continuously innovating to meet the evolving needs of consumers. It includes the development of electric and hybrid pickup trucks, offering more environmentally friendly options. Furthermore, companies are also integrating advanced technologies for better fuel efficiency, safety features, and connectivity in their vehicles to appeal to a tech-savvy market. Additionally, leading players are exploring new geographical markets to increase their global footprint. They are also engaging in mergers and acquisitions to strengthen their market and expand their product portfolio. Besides this, companies are focusing on understanding and meeting the specific needs of different consumer segments.
Ashok Leyland Ltd.
Ford Motor Company
General Motors Company
Great Wall Motors
Isuzu Motors Limited
Mahindra & Mahindra Ltd
Mitsubishi Motors Corporation
Tata Motors Limited
Toyota Motor Corporation
Volkswagen AG
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
In July 2023, Mitsubishi Motors launched a new Triton One-ton pickup truck that will provide durability and reliability.
In December 2021, Toyota Motor unveiled Toyota Hilu, which has a distinct design, with a large hexagonal front grille, flanked by swept-back headlamps.
Kindly, note that this only represents a partial list of companies, and the complete list has been provided in the report