市場調査レポート

商品コード

化粧品市場レポート：製品タイプ、カテゴリー、性別、流通チャネル、地域別、2024年～2032年

Cosmetics Market Report by Product Type, Category, Gender, Distribution Channel, and Region 2024-2032

出版日: 2024年09月10日
発行: IMARC
ページ情報: 英文 144 Pages
納期: 2～3営業日

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全表示
概要
図表
目次

概要

サンプル依頼リストに入れる

世界の化粧品市場の市場規模は2023年に4,006億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに6,187億米ドルに達し、2024年から2032年の間に4.8％の成長率（CAGR）を示すと予測しています。パーソナルグルーミング重視の高まり、先進的な製品バリエーションのイントロダクション、ビーガン化粧品への需要の高まり、eコマースプラットフォームでの製品入手可能性の高まりなどが、市場を推進している主な要因です。

世界の化粧品市場分析：

主要市場促進要因：個人の美容意識の高まりと、カスタマイズされた化粧品への嗜好の高まりが、主に化粧品市場の成長を牽引しています。これに加えて、都市化、可処分所得の増加、ソーシャルメディアの影響力の増大といった要因も市場成長に寄与しています。
主要市場動向：天然成分やオーガニック成分を使用した化粧品のイントロダクションが市場の主要動向です。継続的な製品発売も世界の化粧品市場を強化しています。
地理的動向：報告書によると、化粧品市場は北米が最大です。米国とカナダで構成される北米は、大規模な消費者人口の本拠地です。この地域は可処分所得が高く、化粧品への消費支出の増加に寄与しています。大規模な消費者基盤は化粧品ブランドに大きな市場機会を提供し、北米は市場の浸透と成長にとって魅力的な地域となっています。
競合情勢：世界の化粧品業界の大手企業には、Amway Corp.、Avon Products Inc.、Beiersdorf AG、Henkel AG &Co.KGaA、花王株式会社、L'Oreal S.A.、Oriflame Cosmetics AG、Procter &Gamble Company、Revlon Inc.（MacAndrews &Forbes Incorporated）、Shiseido Company Limited、Skinfood Co.Ltd.、The Estee Lauder Companies Inc.、Unilever plcなどがあります。
課題と機会：化粧品業界が直面する課題には、持続可能性の問題、消費者の期待の高まり、競合、技術の進歩などがあります。しかし、オンライン化粧品小売の拡大や、業界における個別化サービスの導入は、今後数年間で市場全体に有利な成長機会を提供すると予想されます。

世界の化粧品市場動向：

身だしなみ重視の高まり

働く女性の増加とミレニアル世代の女性の身だしなみに対する意識の高まりが、化粧品市場の展望を後押しする主な要因となっています。金融比較サービスを提供するMozoによると、平均的なオーストラリア人女性は美容・パーソナルケア製品に年間約3,600米ドルを費やしています。これに加えて、製品に含まれるパラベンやアルミニウムなどの化学化合物の有害な影響に対する意識の高まりが、市場における天然およびオーガニックの顔用化粧品の成長を刺激しています。Revlon、Elle18 MAC、Sephora、L'Oreal、Oriflameのような多くの国際的なブランドは、特に便利で魅力的なパッケージタイプやビーガン成分を使用した製品を市場に多く投入することで、世界中の顧客を引き付け、その存在感をさらに高めています。身だしなみの重要性が増すにつれて、さまざまなカテゴリーの化粧品への需要が高まっています。消費者は合成化学物質を最小限に抑えた製品を求めるようになり、天然成分やオーガニック処方を選ぶようになっており、さまざまな主要市場プレーヤーがこの需要に応えるために大規模な投資を行っています。例えば、資生堂は2022年4月に新しいスキンケアブランド「Ule」を発表しました。このブランドは、地元の垂直農園から無農薬の植物を調達しています。さらに、消費者は環境に優しく、持続可能で、成分の透明性が高い自然派製品を求めています。これが、ヘアケアにおける化粧品市場の需要を刺激しています。

アドバンスト・プロダクト・バリアントのイントロダクション

アドバンスト・プロダクト・バリエーションは、特定のスキンケアの悩み、ヘアケアの問題、メイクアップの好みをターゲットにデザインされたものです。各ブランドは、エイジング、ニキビ、色素沈着、乾燥、敏感肌などの悩みに対応する処方を開発しています。例えば、ロレアル・パリは最近、SPF17のグリコールブライトデイクリームを発売しました。さらに、様々なブランドが、色合い、仕上がり、カバーレベルの選択肢を提供し、消費者が好みに合わせて製品を組み合わせられるようにしています。例えば、2023年4月、パーソナルケア・美容ブランドのザ・ボディショップは、インド市場で「アクティヴィスト」製品シリーズを発売しました。この新ラインは、同国における同ブランドの持続可能なコミットメントを強化するもので、スキン製品やカラーコスメを揃えています。さらに、消費者体験を向上させるパーソナライズド化粧品の開発が進んでいることも、市場の成長を後押ししています。例えば、ロレアル・グループは、パーソナライズされたスキンケアと化粧品の処方をその場で提供する6.5インチのビューティーテック・デバイス、Persoを発売しました。人工知能の力を活用し、システムが顧客の肌や個人的な嗜好に関するデータを収集するにつれて、パーソナライゼーションのレベルが最適化されます。

eコマース・プラットフォームでの製品入手の増加

eコマース・プラットフォームは地理的な障壁をなくし、消費者は場所に関係なく幅広い化粧品にアクセスできるようになった。化粧品市場の統計によると、Rare Beauty by Selena Gomezは2023年6月にSephora Indiaで発売され、現在はSephoraの全26店舗とオンラインのSephora.nnnow.comで全国で購入できます。消費者は、これまで地元の店舗ではなかなか手に入らなかったブランドや製品にアクセスできるようになった。これにより、化粧品ブランドのリーチが拡大し、より広範な消費者層とつながり、新たな市場に参入できるようになった。例えば、インドを代表する美容とファッションのデスティネーションであるNykaaは、Natasha Moor Cosmeticsの高機能製品群に門戸を開いた。これに加えて、これらのプラットフォームは、成分リスト、使用方法、カスタマーレビューを含む詳細な製品情報を提供するため、今後数年間は化粧品市場全体の収益を押し上げると予想されます。

北米
- 米国
- カナダ
アジア太平洋
- 中国
- 日本
- インド
- 韓国
- オーストラリア
- インドネシア
- その他
欧州
- ドイツ
- フランス
- 英国
- イタリア
- スペイン
- ロシア
- その他
ラテンアメリカ
- ブラジル
- メキシコ
- その他
中東・アフリカ
- 市場動向
- 市場内訳：国別
- 市場予測

第11章 SWOT分析

概要
強み
弱み
機会
脅威

第12章バリューチェーン分析

第13章ポーターのファイブフォース分析

概要
買い手の交渉力
供給企業の交渉力
競合の程度
新規参入業者の脅威
代替品の脅威

第14章価格分析

第15章競合情勢

市場構造
主要企業
主要企業のプロファイル
- Amway Corp
- Avon Products Inc.
- Beiersdorf AG
- Henkel AG & Co. KGaA
- Kao Corporation
- L'Oreal S.A.
- Oriflame Cosmetics AG
- Procter & Gamble Company
- Revlon Inc.（MacAndrews & Forbes Incorporated）
- Shiseido Company Limited
- Skinfood Co. Ltd.
- The Estee Lauder Companies Inc.
- Unilever plc

図表

List of Figures

Figure 1: Global: Cosmetics Market: Major Drivers and Challenges
Figure 2: Global: Cosmetics Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Cosmetics Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 4: Global: Cosmetics Market: Breakup by Product Type (in %), 2023
Figure 5: Global: Cosmetics Market: Breakup by Category (in %), 2023
Figure 6: Global: Cosmetics Market: Breakup by Gender (in %), 2023
Figure 7: Global: Cosmetics Market: Breakup by Distribution Channel (in %), 2023
Figure 8: Global: Cosmetics Market: Breakup by Region (in %), 2023
Figure 9: Global: Cosmetics (Skin and Sun Care Products) Market: Sales Value (in Million US$), 2018 & 2023
Figure 10: Global: Cosmetics (Skin and Sun Care Products) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 11: Global: Cosmetics (Hair Care Products) Market: Sales Value (in Million US$), 2018 & 2023
Figure 12: Global: Cosmetics (Hair Care Products) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 13: Global: Cosmetics (Deodorants and Fragrances) Market: Sales Value (in Million US$), 2018 & 2023
Figure 14: Global: Cosmetics (Deodorants and Fragrances) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 15: Global: Cosmetics (Makeup and Color Cosmetics) Market: Sales Value (in Million US$), 2018 & 2023
Figure 16: Global: Cosmetics (Makeup and Color Cosmetics) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 17: Global: Cosmetics (Other Product Types) Market: Sales Value (in Million US$), 2018 & 2023
Figure 18: Global: Cosmetics (Other Product Types) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 19: Global: Cosmetics (Conventional) Market: Sales Value (in Million US$), 2018 & 2023
Figure 20: Global: Cosmetics (Conventional) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 21: Global: Cosmetics (Organic) Market: Sales Value (in Million US$), 2018 & 2023
Figure 22: Global: Cosmetics (Organic) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 23: Global: Cosmetics (Men) Market: Sales Value (in Million US$), 2018 & 2023
Figure 24: Global: Cosmetics (Men) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 25: Global: Cosmetics (Women) Market: Sales Value (in Million US$), 2018 & 2023
Figure 26: Global: Cosmetics (Women) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 27: Global: Cosmetics (Unisex) Market: Sales Value (in Million US$), 2018 & 2023
Figure 28: Global: Cosmetics (Unisex) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 29: Global: Cosmetics (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
Figure 30: Global: Cosmetics (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 31: Global: Cosmetics (Specialty Stores) Market: Sales Value (in Million US$), 2018 & 2023
Figure 32: Global: Cosmetics (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 33: Global: Cosmetics (Pharmacies) Market: Sales Value (in Million US$), 2018 & 2023
Figure 34: Global: Cosmetics (Pharmacies) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 35: Global: Cosmetics (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
Figure 36: Global: Cosmetics (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 37: Global: Cosmetics (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
Figure 38: Global: Cosmetics (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 39: North America: Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
Figure 40: North America: Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 41: United States: Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
Figure 42: United States: Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 43: Canada: Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
Figure 44: Canada: Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 45: Asia-Pacific: Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
Figure 46: Asia-Pacific: Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 47: China: Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
Figure 48: China: Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 49: Japan: Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
Figure 50: Japan: Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 51: India: Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
Figure 52: India: Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 53: South Korea: Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
Figure 54: South Korea: Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 55: Australia: Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
Figure 56: Australia: Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 57: Indonesia: Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
Figure 58: Indonesia: Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 59: Others: Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
Figure 60: Others: Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 61: Europe: Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
Figure 62: Europe: Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 63: Germany: Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
Figure 64: Germany: Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 65: France: Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
Figure 66: France: Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 67: United Kingdom: Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
Figure 68: United Kingdom: Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 69: Italy: Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
Figure 70: Italy: Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 71: Spain: Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
Figure 72: Spain: Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 73: Russia: Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
Figure 74: Russia: Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 75: Others: Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
Figure 76: Others: Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 77: Latin America: Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
Figure 78: Latin America: Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 79: Brazil: Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
Figure 80: Brazil: Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 81: Mexico: Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
Figure 82: Mexico: Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 83: Others: Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
Figure 84: Others: Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 85: Middle East and Africa: Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
Figure 86: Middle East and Africa: Cosmetics Market: Breakup by Country (in %), 2023
Figure 87: Middle East and Africa: Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 88: Global: Cosmetics Industry: SWOT Analysis
Figure 89: Global: Cosmetics Industry: Value Chain Analysis
Figure 90: Global: Cosmetics Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Cosmetics Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: Cosmetics Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
Table 3: Global: Cosmetics Market Forecast: Breakup by Category (in Million US$), 2024-2032
Table 4: Global: Cosmetics Market Forecast: Breakup by Gender (in Million US$), 2024-2032
Table 5: Global: Cosmetics Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
Table 6: Global: Cosmetics Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 7: Global: Cosmetics Market: Competitive Structure
Table 8: Global: Cosmetics Market: Key Players

Product Code: SR112024A4418

The global cosmetics market size reached US$ 400.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 618.7 Billion by 2032, exhibiting a growth rate (CAGR) of 4.8% during 2024-2032. The growing emphasis on personal grooming, the introduction of advanced product variants, the escalating demand for vegan cosmetics, and the rising product availability on e-commerce platforms are some of the major factors propelling the market.

Global Cosmetics Market Analysis:

Major Market Driver: The rising beauty consciousness among individuals and the growing preference for customized cosmetic products are primarily driving the cosmetics market growth. In addition to this, factors such as urbanization, rising disposable incomes, and the growing influence of social media are also contributing to market growth.
Key Market Trend: The introduction of cosmetic products made with natural and organic ingredients is a primary key trend for the market. Continuous product launches are also augmenting the global cosmetics market.
Geographical Trend: According to the report, North America holds the largest market for cosmetics products. North America, comprising the United States and Canada, is home to a sizable consumer population. The region has a high level of disposable income, which contributes to increased consumer spending on cosmetic products. The large consumer base provides a substantial market opportunity for cosmetic brands, making North America an attractive region for market penetration and growth.
Competitive Landscape: Some of the leading players in the global cosmetic industry include Amway Corp., Avon Products Inc., Beiersdorf AG, Henkel AG & Co. KGaA, Kao Corporation, L'Oreal S.A., Oriflame Cosmetics AG, Procter & Gamble Company, Revlon Inc. (MacAndrews & Forbes Incorporated), Shiseido Company Limited, Skinfood Co. Ltd., The Estee Lauder Companies Inc., and Unilever plc, among others.
Challenges and Opportunities: The challenges faced in the cosmetics industry include sustainability issues, ever-growing consumer expectations, competition, and technological advances. However, the expansion of online cosmetics retail and the introduction of personalized services in the industry are anticipated to offer lucrative growth opportunities to the overall market in the coming years.

Global Cosmetics Market Trends:

The growing emphasis on personal grooming

The increasing number of working women and rising consciousness regarding physical appearance among millennial women are the key factors driving the cosmetics market outlook. According to financial comparison service provider Mozo, the average Australian woman spends approximately US$ 3,600 on beauty and personal care products annually. In addition to this, the rising awareness about the harmful effects of chemical compounds such as paraben and aluminum in the products is stimulating the growth of natural and organic facial cosmetic products on the market. Many international brands, like Revlon, Elle18 MAC, Sephora, L'Oreal, and Oriflame, are increasing their presence further by introducing more products in the market, particularly with convenient and attractive packaging types and vegan ingredients, to attract customers across the globe. As personal grooming becomes more important, the demand for cosmetic products across various categories is escalating. Consumers are increasingly seeking products with minimal synthetic chemicals, opting for natural and organic formulations, and various key market players are extensively investing to cater to this demand. For instance, in April 2022, Shiseido revealed a new skincare brand, Ule. It sources pesticide-free botanicals from local vertical farms. Additionally, consumers are seeking eco-friendly, sustainable, and natural products that offer greater ingredient transparency. This, in turn, is stimulating the cosmetics market demand in hair care..

The Introduction of Advanced Product Variants

Advanced product variants are designed to target specific skincare concerns, haircare issues, or makeup preferences. Brands are creating formulations that address concerns such as aging, acne, hyperpigmentation, dryness, and sensitivity. For instance, L'Oreal Paris recently launched its Glycolic Bright Day Cream with SPF 17, which aims to reduce dark spots and shield skin from harmful UV rays to unveil bright skin. Moreover, various brands are providing choices in shades, finishes, coverage levels, and even allowing consumers to mix and match products to suit their preferences. For instance, in April 2023, personal care and beauty brand The Body Shop launched its 'activist' product range in the Indian market. The new line strengthens the brand's sustainable commitment in the country with a selection of skin products and color cosmetics. Additionally, the ongoing development of personalized cosmetics to enhance the consumer experience is also propelling the market growth. For instance, the L'Oreal Groupe launched Perso, a 6.5-inch beauty tech device that delivers personalized on-the-spot skincare and cosmetic formulas. It harnesses the power of artificial intelligence and optimizes the level of personalization over time as the system gathers more data about customer's skin and personal preferences.

The Rising Product Availability on E-Commerce Platforms

E-commerce platforms have eliminated geographical barriers, enabling consumers to access a wide range of cosmetic products regardless of their location. According to the cosmetics market statistics, Rare Beauty by Selena Gomez was launched in June 2023 at Sephora India and is now available nationwide across all 26 Sephora stores and online at Sephora.nnnow.com. Consumers now have access to brands and products that were previously not readily available in their local stores. This has expanded the reach of cosmetic brands, allowing them to connect with a broader consumer base and penetrate new markets. For instance, Nykaa, India's leading beauty and fashion destination, opened doors to the high-performing range of Natasha Moor Cosmetics. In addition to this, these platforms provide detailed product information, including ingredient lists, usage instructions, and customer reviews, which is anticipated to propel the overall cosmetics market revenue in the coming years.

Cosmetics Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global cosmetics market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type, category, gender and distribution channel.

Breakup by Product Type:

Skin and Sun Care Products
Hair Care Products
Deodorants and Fragrances
Makeup and Color Cosmetics
Others

Skin and sun care products represent the leading segment

The report has provided a detailed breakup and analysis of the market based on the product type. This includes skin and sun care products, hair care products, deodorants and fragrances, makeup and color cosmetics, and others. According to the report, skin and sun care products represented the largest segment.

Consumers are becoming more aware of the importance of proper skincare routines, including protection from the harmful effects of the sun. Moreover, various leading brands are increasingly investing in research to develop and introduce advanced sun skin care protection products. According to the cosmetics market overview, Clarins'a France-based beauty brand, launched the UV Plus Multi-Protection Moisturizing Screen SPF 50 that protects against five pollutants encountered in everyday life (atmospheric, blue light, pollen, photopollution, and indoor pollution). Similarly, Derma Co, a pioneer in dermatologist-backed skincare solutions, introduced its latest breakthrough - the Ultra-Light Zinc Mineral Sunscreen, in India. Besides this, the growing popularity of destination travel, and beach vacations is significantly contributing to the cosmetics market demand in skin care.

Breakup by Category:

Conventional
Organic

Conventional products hold the largest share in the market

A detailed breakup and analysis of the market based on the category has also been provided in the report. This includes conventional and organic. According to the report, conventional products accounted for the largest cosmetic market share.

Conventional cosmetic products have been in the market for a longer period and have a well-established consumer base. These products have been used by consumers for years and have built trust and familiarity among a large portion of the population. Many consumers prefer to stick to familiar products that they have been using and trust for their beauty routines. Moreover, these products are widely available and easily accessible.

Breakup by Gender:

Men
Women
Unisex

Women dominates the market

A detailed breakup and analysis of the market based on the gender has also been provided in the report. This includes men, women, and unisex. According to the report, women accounted for the largest market share.

The cosmetics market share offers a vast array of products specifically targeted towards women, ranging from skincare and makeup to haircare and fragrances. Moreover, the rising working-women population across the globe is significantly contributing to the growth in this segment. Among men and women, the women segment contributed to a larger market share of over 62.05% in 2022. Additionally, media, including advertising, plays a crucial role in shaping consumer behavior and preferences. Various leading brands are also targeting women in light to deep skin tones to promote inclusivity and expand their product portfolio. For instance, Lakme Cosmetics launched new lipstick shades suitable for Indian skin tones. The products include Lakme Absolute Matte Revolution Lip Color in blushing red, cheek color-nude, and MP18 Plum Pick. Women are often the primary target audience for cosmetic advertisements, featuring models and celebrities endorsing various products.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Specialty Stores
Pharmacies
Online Stores
Others

Cosmetic products are widely distributed through supermarkets and hypermarkets

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, pharmacies, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

Supermarkets and hypermarkets offer consumers the convenience of finding a wide range of products in one location. A number of British supermarkets have been elevating their beauty offer in recent years, helping to transform them into more credible beauty retail destinations for consumers. For instance, Sainsbury has introduced a number of activations to improve its beauty offer in recent years, including the launch of new serum bars across 106 stores this summer. Moreover, supermarkets and hypermarkets are also offering competitive pricing for cosmetic products due to their ability to negotiate bulk purchasing and pass on cost savings to consumers.

Breakup by Region:

North America
- United States
- Canada
Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for cosmetics products.

North America, comprising the United States and Canada, is home to a sizable consumer population. The region has a high level of disposable income, which contributes to increased consumer spending on cosmetic products. The beauty & personal care market in North America is projected to generate a revenue of US$ 118.50 Billion in 2024. When compared globally, the United States stands out as the highest revenue-generating country. Moreover, various leading beauty brands are increasingly investing in marketing and advertising to create product awareness across the region. For instance, in 2022 L'Oreal invested US$ 3.04 Billion in advertising in the United States. The large consumer base provides a substantial market opportunity for cosmetic brands, making North America an attractive region for market penetration and growth.

Competitive Landscape:

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Amway Corp
Avon Products Inc.
Beiersdorf AG
Henkel AG & Co. KGaA
Kao Corporation
L'Oreal S.A.
Oriflame Cosmetics AG
Procter & Gamble Company
Revlon Inc. (MacAndrews & Forbes Incorporated)
Shiseido Company Limited
Skinfood Co. Ltd.
The Estee Lauder Companies Inc
Unilever plc

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Global Cosmetics Market News:

March 2024: L'Oreal Groupe announced the launch of MelasylTM, a breakthrough molecule designed to address localized pigmentation issues that lead to age spots and post-acne marks.
November 2023: Revlon, the beauty and cosmetics brand operating in India through its local partner, Modi-Mundipharma Beauty Products, is doubling its business to INR 400 crore in the current fiscal year. With plans to enhance its offline network, the company aims to increase the number of outlets from 300 to 600 and expand its presence from 1,000 to 4,000 department stores.
May 2022: Estee Lauder with Shoppers Stop opened an exclusive SS Beauty store in Mumbai. With this establishment, the two companies have strengthened their partnership in India. The SS beauty store offers only Estee Lauder brands like MAC Cosmetics, Clinique, Bobbi Brown, Jo Malone, Estee Lauder, Smashbox, and Tom Ford.

Key Questions Answered in This Report

1. What was the size of the global cosmetics market in 2023?
2. What is the expected growth rate of the global cosmetics market during 2024-2032?
3. What are the key factors driving the global cosmetics market?
4. What has been the impact of COVID-19 on the global cosmetics market?
5. What is the breakup of the global cosmetics market based on the product type?
6. What is the breakup of the global cosmetics market based on the category?
7. What is the breakup of the global cosmetics market based on the gender?
8. What is the breakup of the global cosmetics market based on the distribution channel?
9. What are the key regions in the global cosmetics market?
10. Who are the key players/companies in the global cosmetics market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Cosmetics Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Product Type

6.1 Skin and Sun Care Products
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Hair Care Products
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
6.3 Deodorants and Fragrances
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
6.4 Makeup and Color Cosmetics
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
6.5 Others
- 6.5.1 Market Trends
- 6.5.2 Market Forecast

7 Market Breakup by Category

7.1 Conventional
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Organic
- 7.2.1 Market Trends
- 7.2.2 Market Forecast

8 Market Breakup by Gender

8.1 Men
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Women
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
8.3 Unisex
- 8.3.1 Market Trends
- 8.3.2 Market Forecast

9 Market Breakup by Distribution Channel

9.1 Supermarkets and Hypermarkets
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
9.2 Specialty Stores
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
9.3 Pharmacies
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
9.4 Online Stores
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
9.5 Others
- 9.5.1 Market Trends
- 9.5.2 Market Forecast

10 Market Breakup by Region

10.1 North America
- 10.1.1 United States
  - 10.1.1.1 Market Trends
  - 10.1.1.2 Market Forecast
- 10.1.2 Canada
  - 10.1.2.1 Market Trends
  - 10.1.2.2 Market Forecast
10.2 Asia-Pacific
- 10.2.1 China
  - 10.2.1.1 Market Trends
  - 10.2.1.2 Market Forecast
- 10.2.2 Japan
  - 10.2.2.1 Market Trends
  - 10.2.2.2 Market Forecast
- 10.2.3 India
  - 10.2.3.1 Market Trends
  - 10.2.3.2 Market Forecast
- 10.2.4 South Korea
  - 10.2.4.1 Market Trends
  - 10.2.4.2 Market Forecast
- 10.2.5 Australia
  - 10.2.5.1 Market Trends
  - 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
  - 10.2.6.1 Market Trends
  - 10.2.6.2 Market Forecast
- 10.2.7 Others
  - 10.2.7.1 Market Trends
  - 10.2.7.2 Market Forecast
10.3 Europe
- 10.3.1 Germany
  - 10.3.1.1 Market Trends
  - 10.3.1.2 Market Forecast
- 10.3.2 France
  - 10.3.2.1 Market Trends
  - 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
  - 10.3.3.1 Market Trends
  - 10.3.3.2 Market Forecast
- 10.3.4 Italy
  - 10.3.4.1 Market Trends
  - 10.3.4.2 Market Forecast
- 10.3.5 Spain
  - 10.3.5.1 Market Trends
  - 10.3.5.2 Market Forecast
- 10.3.6 Russia
  - 10.3.6.1 Market Trends
  - 10.3.6.2 Market Forecast
- 10.3.7 Others
  - 10.3.7.1 Market Trends
  - 10.3.7.2 Market Forecast
10.4 Latin America
- 10.4.1 Brazil
  - 10.4.1.1 Market Trends
  - 10.4.1.2 Market Forecast
- 10.4.2 Mexico
  - 10.4.2.1 Market Trends
  - 10.4.2.2 Market Forecast
- 10.4.3 Others
  - 10.4.3.1 Market Trends
  - 10.4.3.2 Market Forecast
10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast

11 SWOT Analysis

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
- 15.3.1 Amway Corp
  - 15.3.1.1 Company Overview
  - 15.3.1.2 Product Portfolio
  - 15.3.1.3 SWOT Analysis
- 15.3.2 Avon Products Inc.
  - 15.3.2.1 Company Overview
  - 15.3.2.2 Product Portfolio
- 15.3.3 Beiersdorf AG
  - 15.3.3.1 Company Overview
  - 15.3.3.2 Product Portfolio
  - 15.3.3.3 Financials
  - 15.3.3.4 SWOT Analysis
- 15.3.4 Henkel AG & Co. KGaA
  - 15.3.4.1 Company Overview
  - 15.3.4.2 Product Portfolio
  - 15.3.4.3 Financials
  - 15.3.4.4 SWOT Analysis
- 15.3.5 Kao Corporation
  - 15.3.5.1 Company Overview
  - 15.3.5.2 Product Portfolio
  - 15.3.5.3 Financials
  - 15.3.5.4 SWOT Analysis
- 15.3.6 L'Oreal S.A.
  - 15.3.6.1 Company Overview
  - 15.3.6.2 Product Portfolio
  - 15.3.6.3 Financials
  - 15.3.6.4 SWOT Analysis
- 15.3.7 Oriflame Cosmetics AG
  - 15.3.7.1 Company Overview
  - 15.3.7.2 Product Portfolio
- 15.3.8 Procter & Gamble Company
  - 15.3.8.1 Company Overview
  - 15.3.8.2 Product Portfolio
  - 15.3.8.3 Financials
  - 15.3.8.4 SWOT Analysis
- 15.3.9 Revlon Inc. (MacAndrews & Forbes Incorporated)
  - 15.3.9.1 Company Overview
  - 15.3.9.2 Product Portfolio
  - 15.3.9.3 Financials
  - 15.3.9.4 SWOT Analysis
- 15.3.10 Shiseido Company Limited
  - 15.3.10.1 Company Overview
  - 15.3.10.2 Product Portfolio
  - 15.3.10.3 Financials
  - 15.3.10.4 SWOT Analysis
- 15.3.11 Skinfood Co. Ltd.
  - 15.3.11.1 Company Overview
  - 15.3.11.2 Product Portfolio
- 15.3.12 The Estee Lauder Companies Inc.
  - 15.3.12.1 Company Overview
  - 15.3.12.2 Product Portfolio
  - 15.3.12.3 Financials
  - 15.3.12.4 SWOT Analysis
- 15.3.13 Unilever plc
  - 15.3.13.1 Company Overview
  - 15.3.13.2 Product Portfolio
  - 15.3.13.3 Financials

化粧品市場レポート：製品タイプ、カテゴリー、性別、流通チャネル、地域別、2024年～2032年

Cosmetics Market Report by Product Type, Category, Gender, Distribution Channel, and Region 2024-2032

世界の化粧品市場分析：

世界の化粧品市場動向：

目次

第1章 序文

第2章 調査範囲と調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界の化粧品市場

第6章 市場内訳：製品タイプ別

第7章 市場内訳：カテゴリー別

第8章 市場内訳：性別別

第9章 市場内訳：流通チャネル別

第10章 市場内訳：地域別

第11章 SWOT分析

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

第14章 価格分析

第15章 競合情勢