ポップコーン市場レポート：タイプ別、流通チャネル別、最終消費者別、地域別、2024～2032年

世界のポップコーン市場規模は2023年に134億米ドルに達しました。今後、IMARC Groupは、2032年には221億米ドルに達し、2024～2032年の間に5.6%の成長率（CAGR）を示すと予測しています。低カロリー、高繊維質のスナックを好む健康志向の消費者の急増、すぐに食べられる（RTE）オプションの利便性、主要企業による革新的なフレーバーとプレミアム製品の採用、映画産業の拡大、1人当たり所得の急増、包装技術の先進化、ビーガンやグルテンフリーの人々の間での需要の高まりは、市場成長を後押しする要因の一部です。

ポップコーン市場分析：

市場の成長と規模ポップコーン市場は、より健康的なスナックに対する需要の高まりにより、世界的に大きな成長を遂げています。市場の拡大は、コンビニエンス食品に対する消費者の嗜好の高まりと電子レンジ用ポップコーンの人気の高まりによって裏付けられています。消費者がすぐに食べられる（RTE）スナックを選ぶ傾向が強まる中、ポップコーン業界は様々なフレーバーや包装のイノベーションを提供することで、この動向に乗じてきました。その結果、さまざまな地域でポップコーン市場のシェアが堅調に伸びており、市場は上昇基調を続けると予測されます。この成長は、競合ポップコーン市場の価格動向によってさらに後押しされ、幅広い消費者層にとって入手しやすい選択肢となっています。

主要市場促進要因：ポップコーン市場の成長は、より健康的な間食オプションへの消費者の嗜好の変化、デジタル映画ストリーミングサービスの台頭、映画のお供としてのポップコーン需要の増加など、いくつかの要因によって推進されています。さらに、映画館のグローバリゼーション、フレーバーや包装の革新、小売店やコンビニエンスストアの成長、社交の場や家族行事の急増などが市場成長を後押ししています。さらに、主要企業による戦略的なマーケティング・キャンペーンや、オーガニックや非遺伝子組み換え（GMO）ポップコーンの品種の採用が市場成長を促進しています。

技術の進歩：ポップコーン業界では、技術の進歩が生産と包装プロセスに大きな影響を与えています。賞味期限と味を向上させる優れた包装ソリューションなど、電子レンジ用ポップコーン技術の革新が市場成長に寄与しています。高効率のポッピングマシンの開発もポップコーンの品質と一貫性を向上させ、消費者にとってより魅力的なものとなりました。さらに、新しいコーティング技術や味付け技術により、より幅広い味を提供できるようになりました。

業界の用途：ポップコーンは、映画館、スポーツ会場、家庭での消費など、さまざまな場面で利用されています。ポップコーン産業はケータリングやホスピタリティセグメントにも進出しており、イベントや会場でユニークなスナッキングオプションを提供しています。さらに、グルメポップコーンはギフト業界にもニッチを見出し、さまざまな機会に高級品として包装・販売されています。

主要市場動向：ポップコーン市場は、より健康的でサステイナブル食生活への消費者のシフトを反映し、オーガニックや天然なポップコーンへの嗜好が高まっていることから、その将来を形作るいくつかの新たな動向を目の当たりにしています。エキゾチックでグルメなフレーバーの採用も、プレミアムなスナッキング体験を求める消費者にアピールしています。さらに、ポップコーンブランドとエンターテイメントやソーシャルメディアのインフルエンサーとの戦略的パートナーシップは、製品の知名度と魅力を高めています。サステイナブル包装ソリューションへの注力も優先事項となっており、消費者の環境問題への懸念に対応しています。

地域別動向：北米地域がポップコーン市場でリードしているが、これは主に米国のポップコーン市場シェアが大きいためです。この優位性は、映画鑑賞や家庭で楽しむ伝統的なスナックとしてのポップコーンの文化的意義の根深さに起因しています。幅広いフレーバーや包装の選択肢があることと、消費者の消費力が高いことが、この地域における市場の成長をさらに後押ししています。さらに、北米には主要な市場参入企業が存在し、広範な流通ネットワークがあるため、消費者がポップコーン製品を容易に入手することができ、世界市場における同地域の主導的地位を強化しています。

競合情勢：競合情勢：競合情勢は、世界的大手企業と地元企業の存在によって特徴付けられ、ダイナミックな競合環境に寄与しています。これらの企業は、風味の革新、包装、マーケティング戦略、価格設定など、さまざまな面で競争しています。戦略的パートナーシップ、合併、買収は、市場での存在感とポップコーン市場シェアを拡大するために企業が採用する一般的な戦略です。より健康的で革新的な製品を投入するための研究開発活動への注力も、市場参入企業の大きな傾向であり、消費者の嗜好の新興国市場への対応と市場競合の維持を目指しています。

課題と機会：ポップコーン市場は、原材料価格の変動や、消費者の嗜好の変化に対応するための継続的な製品革新の必要性といった課題に直面しています。しかし、このような課題は、市場参入企業が製品を革新し、差別化する機会にもなります。より健康的なスナック・オプションに対する需要の高まりは、有機・非遺伝子組み換えポップコーンの開発に新たな道を開く。さらに、世界の小売の拡大とeコマースの浸透が市場成長の大きな機会となっています。

ポップコーン市場傾向：

ヘルシーな間食オプションの人気の高まり

健康的なライフスタイルへの世界のシフトはスナックの選択肢に大きな影響を与えており、ポップコーンはヘルシースナッキングセグメントのトップランナーとして台頭しています。ポップコーンは全粒穀物であり、食物繊維と抗酸化物質が豊富です。この動向は、全粒穀物を摂取し、糖分や飽和脂肪を多く含む加工食品の摂取を控えることの利点に関する認識や教育の高まりによってさらに後押しされています。

すぐに食べられる（RTE）ポップコーンセグメントの拡大

RTEポップコーンセグメントは、多忙なスケジュールや多忙なライフスタイルに起因する消費者の利便性への需要に牽引され、急速に拡大しています。RTEポップコーンは、準備や調理の手間を省き、手間のかからないスナッキングオプションを記載しています。メーカー各社は、鮮度と風味を保つ革新的な包装ソリューションに投資することでこの需要に応え、製品の魅力をさらに高めています。RTEポップコーンセグメントの成長は、便利で健康的で風味豊かなスナック・オプションを求める広範な動向を示しています。

革新的なフレーバーの採用とプレミアム製品の提供

ポップコーン市場では、斬新でグルメな選択肢を求める消費者の嗜好の進化に対応し、革新的なフレーバーの採用とプレミアム製品の提供が急増しています。メーカー各社は、トリュフ、キャラメルシーソルト、チーズのような職人的な組み合わせから、甘い、香ばしい、スパイシーなものまで、数多くのフレーバーを試しています。こうした革新的なフレーバーは、多様な味覚を満足させるだけでなく、スナッキング体験に贅沢感を加えます。さらに、プレミアムポップコーンブランドは、高品質で非遺伝子組み換えの穀粒を調達し、職人的な調理法を採用することに注力し、製品の地位をさらに高めています。

映画産業の世界的成長

映画産業の世界的成長は、ポップコーンの消費を促進する上で極めて重要な役割を果たしています。ポップコーンと映画鑑賞との体験的関連は、文化を超えた長年の伝統があり、映画鑑賞体験の不可欠な一部となっています。映画産業が拡大し、新興市場でもシネコンや映画館が増えるにつれ、それを補完する商品としてのポップコーンの需要は高まり続けています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブ概要

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のポップコーン市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：タイプ別

• 電子レンジ用ポップコーン
• すぐに食べられる（RTE）ポップコーン

第7章 市場内訳：流通チャネル別

• オントレード
• オフトレード
  • 市場動向
  • 主要セグメント
    • スーパーマーケットとハイパーマーケット
    • コンビニエンスストア
    • オンラインチャネル
    • その他のチャネル
  • 市場予測

第8章 市場内訳：最終消費者別

• 在宅
• 商業用

第9章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第10章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第13章 価格分析

第14章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Amplify Snack Brands Inc.（The Hershey Company）
  • Campbell Soup Company
  • Conagra Brands Inc.
  • Eagle Family Foods Group LLC（The J.M. Smucker Company）
  • Frito-Lay North America Inc.（Pepsico Inc.）
  • Great American Popcorn
  • Joe's Gourmet Foods Ltd.
  • Popz USA LLC
  • Preferred Popcorn
  • Proper Snacks Ltd.
  • Quinn Snacks Inc.
  • Weaver Popcorn Bulk LLC.

List of Figures

• Figure 1: Global: Popcorn Market: Major Drivers and Challenges
• Figure 2: Global: Popcorn Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Popcorn Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 4: Global: Popcorn Market: Breakup by Type (in %), 2023
• Figure 5: Global: Popcorn Market: Breakup by Distribution Channel (in %), 2023
• Figure 6: Global: Popcorn Market: Breakup by End Consumer (in %), 2023
• Figure 7: Global: Popcorn Market: Breakup by Region (in %), 2023
• Figure 8: Global: Popcorn (Microwave Popcorn) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 9: Global: Popcorn (Microwave Popcorn) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 10: Global: Popcorn (Ready-To-Eat (RTE) Popcorn) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 11: Global: Popcorn (Ready-To-Eat (RTE) Popcorn) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 12: Global: Popcorn (On-Trade) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 13: Global: Popcorn (On-Trade) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 14: Global: Popcorn (Off-Trade) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 15: Global: Popcorn (Off-Trade) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 16: Global: Popcorn (Households) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 17: Global: Popcorn (Households) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 18: Global: Popcorn (Commercial) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 19: Global: Popcorn (Commercial) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 20: North America: Popcorn Market: Sales Value (in Million US$), 2018 & 2023
• Figure 21: North America: Popcorn Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 22: United States: Popcorn Market: Sales Value (in Million US$), 2018 & 2023
• Figure 23: United States: Popcorn Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 24: Canada: Popcorn Market: Sales Value (in Million US$), 2018 & 2023
• Figure 25: Canada: Popcorn Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 26: Asia-Pacific: Popcorn Market: Sales Value (in Million US$), 2018 & 2023
• Figure 27: Asia-Pacific: Popcorn Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 28: China: Popcorn Market: Sales Value (in Million US$), 2018 & 2023
• Figure 29: China: Popcorn Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 30: Japan: Popcorn Market: Sales Value (in Million US$), 2018 & 2023
• Figure 31: Japan: Popcorn Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 32: India: Popcorn Market: Sales Value (in Million US$), 2018 & 2023
• Figure 33: India: Popcorn Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 34: South Korea: Popcorn Market: Sales Value (in Million US$), 2018 & 2023
• Figure 35: South Korea: Popcorn Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 36: Australia: Popcorn Market: Sales Value (in Million US$), 2018 & 2023
• Figure 37: Australia: Popcorn Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 38: Indonesia: Popcorn Market: Sales Value (in Million US$), 2018 & 2023
• Figure 39: Indonesia: Popcorn Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 40: Others: Popcorn Market: Sales Value (in Million US$), 2018 & 2023
• Figure 41: Others: Popcorn Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 42: Europe: Popcorn Market: Sales Value (in Million US$), 2018 & 2023
• Figure 43: Europe: Popcorn Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 44: Germany: Popcorn Market: Sales Value (in Million US$), 2018 & 2023
• Figure 45: Germany: Popcorn Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 46: France: Popcorn Market: Sales Value (in Million US$), 2018 & 2023
• Figure 47: France: Popcorn Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 48: United Kingdom: Popcorn Market: Sales Value (in Million US$), 2018 & 2023
• Figure 49: United Kingdom: Popcorn Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 50: Italy: Popcorn Market: Sales Value (in Million US$), 2018 & 2023
• Figure 51: Italy: Popcorn Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 52: Spain: Popcorn Market: Sales Value (in Million US$), 2018 & 2023
• Figure 53: Spain: Popcorn Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 54: Russia: Popcorn Market: Sales Value (in Million US$), 2018 & 2023
• Figure 55: Russia: Popcorn Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 56: Others: Popcorn Market: Sales Value (in Million US$), 2018 & 2023
• Figure 57: Others: Popcorn Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 58: Latin America: Popcorn Market: Sales Value (in Million US$), 2018 & 2023
• Figure 59: Latin America: Popcorn Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 60: Brazil: Popcorn Market: Sales Value (in Million US$), 2018 & 2023
• Figure 61: Brazil: Popcorn Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 62: Mexico: Popcorn Market: Sales Value (in Million US$), 2018 & 2023
• Figure 63: Mexico: Popcorn Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 64: Others: Popcorn Market: Sales Value (in Million US$), 2018 & 2023
• Figure 65: Others: Popcorn Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 66: Middle East and Africa: Popcorn Market: Sales Value (in Million US$), 2018 & 2023
• Figure 67: Middle East and Africa: Popcorn Market: Breakup by Country (in %), 2023
• Figure 68: Middle East and Africa: Popcorn Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 69: Global: Popcorn Industry: SWOT Analysis
• Figure 70: Global: Popcorn Industry: Value Chain Analysis
• Figure 71: Global: Popcorn Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Popcorn Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Popcorn Market Forecast: Breakup by Type (in Million US$), 2024-2032
• Table 3: Global: Popcorn Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 4: Global: Popcorn Market Forecast: Breakup by End Consumer (in Million US$), 2024-2032
• Table 5: Global: Popcorn Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 6: Global: Popcorn Market: Competitive Structure
• Table 7: Global: Popcorn Market: Key Players

The global popcorn market size reached US$ 13.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 22.1 Billion by 2032, exhibiting a growth rate (CAGR) of 5.6% during 2024-2032. Surging health-conscious consumers favoring low-calorie, high-fiber snacks, the convenience of ready-to-eat (RTE) options, innovative flavor and premium product introductions by key players, the cinema industry's expansion, burgeoning per capita income, advancements in packaging technology, and the rising demand among vegan and gluten-free populations are some of the factors boosting the market growth.

Popcorn Market Analysis:

Market Growth and Size: The popcorn market is experiencing significant growth globally, driven by increasing demand for healthier snack options. The market's expansion is underscored by a rising consumer preference for convenience foods and the growing popularity of microwave popcorn. With consumers increasingly opting for ready-to-eat (RTE) snacks, the popcorn industry has capitalized on this trend by offering a variety of flavors and packaging innovations. As a result, the market is projected to continue its upward trajectory, reflecting a robust increase in popcorn market share across various regions. This growth is further supported by the competitive popcorn market price trends, making it an accessible option for a broad consumer base.

Major Market Drivers: The growth of the popcorn market is propelled by several factors, such as shifting consumer preference towards healthier snacking options, the rise of digital movie streaming services, and increasing the demand for popcorn as a movie companion. Moreover, the globalization of cinema, innovations in flavors and packaging, the growth of retail and convenience stores, and the surging number of social gatherings and family occasions, are propelling the market growth. Furthermore, the strategic marketing campaigns by key players and the adoption of organic and non-genetically modified organism (GMO) popcorn varieties are driving the market growth.

Technological Advancements: In the popcorn industry, technological advancements have significantly impacted production and packaging processes. Innovations in microwave popcorn technology, including better packaging solutions that enhance shelf life and taste, have contributed to the market growth. The development of high efficiency popping machines has also improved the quality and consistency of popcorn, making it more appealing to consumers. Furthermore, technology has played a crucial role in the expansion of flavor offerings, with new coating and seasoning techniques allowing for a broader range of tastes.

Industry Applications: Popcorn finds its applications in various settings, such as movie theaters, sports venues, and at-home consumption. The popcorn industry has also made inroads into the catering and hospitality sectors, providing unique snacking options for events and venues. Additionally, gourmet popcorn has found a niche in the gift industry, where it is packaged and sold as a premium product for various occasions.

Key Market Trends: The popcorn market is witnessing several emerging trends that are shaping its future owing to the growing preference for organic and natural popcorn, reflecting the broader consumer shift towards healthier and more sustainable eating options. The introduction of exotic and gourmet flavors is also appealing to consumers looking for a premium snacking experience. Moreover, strategic partnerships between popcorn brands and entertainment and social media influencers are boosting the product's visibility and appeal. The focus on sustainable packaging solutions is also becoming a priority, addressing environmental concerns among consumers.

Geographical Trends: The North American region leads in the popcorn market, primarily due to the United States' significant popcorn market share. This dominance is attributed to the deep-rooted cultural significance of popcorn as a traditional snack for movie-going and at-home entertainment. The availability of a wide range of flavors and packaging options, coupled with high consumer spending power, further supports the market's growth in this region. Additionally, the presence of major market players and extensive distribution networks in North America ensures easy accessibility of popcorn products to consumers, reinforcing the region's leading position in the global market.

Competitive Landscape: The competitive landscape of the popcorn market is characterized by the presence of both global giants and local players, contributing to a dynamic and competitive environment. These companies compete on various fronts, including flavor innovation, packaging, marketing strategies, and pricing. Strategic partnerships, mergers, and acquisitions are common strategies adopted by companies to expand their market presence and popcorn market share. The focus on research and development (R&D) activities to introduce healthier and more innovative products is also a significant trend among market players, aiming to meet the evolving consumer preferences and maintain a competitive edge in the market.

Challenges and Opportunities: The popcorn market faces challenges such as fluctuating raw material prices and the need for continuous product innovation to keep up with changing consumer tastes. However, these challenges present opportunities for market players to innovate and differentiate their offerings. The growing demand for healthier snack options opens up new avenues for the development of organic and non-GMO popcorn. Moreover, the expansion of the global retail landscape and the increasing penetration of e-commerce offer significant opportunities for the market growth.

Popcorn Market Trends:

Rising popularity of healthy snacking options

The global shift towards healthier lifestyles has significantly impacted snack choices, with popcorn emerging as a frontrunner in the healthy snacking segment. Popcorn, being a whole grain, is naturally high in dietary fiber and antioxidants, while also being low in calories when air-popped and minimally seasoned, which further aligns well with the increasing consumer demand for snacks that support weight management and overall health. The trend is further bolstered by the growing awareness and education regarding the benefits of consuming whole grains and reducing intake of processed foods high in sugars and saturated fats.

Expansion of the ready-to-eat (RTE) popcorn segment

The RTE popcorn segment has seen rapid expansion, driven by the demand for convenience among consumers owing to the hectic schedules and busy lifestyles. It offers a hassle-free snacking option, eliminating the need for preparation and cooking, which is particularly appealing to the urban population and younger demographics. Manufacturers have responded to this demand by investing in innovative packaging solutions that preserve freshness and flavor, further enhancing the product's appeal. The RTE popcorn segment's growth is indicative of the broader trend towards convenient, healthy, and flavorful snack options.

Innovative flavor introductions and premium product offerings

The popcorn market has witnessed a surge in innovative flavor introductions and premium product offerings, catering to evolving consumer tastes and preferences for novelty and gourmet options. Manufacturers are experimenting with a plethora of flavors ranging from sweet, savory, and spicy to artisanal combinations like truffle, caramel sea salt, and cheese. These innovative flavors not only satisfy diverse palates but also add a sense of indulgence to the snacking experience. Additionally, premium popcorn brands are focusing on sourcing high-quality, non-GMO kernels and employing artisanal cooking methods, further elevating the product's status.

Growth of the cinema industry globally

The global growth of the cinema industry plays a pivotal role in driving popcorn consumption, as it remains the quintessential movie snack. The experiential association of popcorn with movie-watching has a long-standing tradition that spans across cultures, making it an integral part of the cinema-going experience. As the cinema industry expands, with more multiplexes and theaters opening in emerging markets, the demand for popcorn as a complementary product continues to rise.

Popcorn Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type, distribution channel, and end consumer.

Breakup by Type:

Microwave Popcorn

Ready-To-Eat (RTE) Popcorn

Ready-to-eat (RTE) popcorn accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes microwave popcorn and ready-to-eat (RTE) popcorn. According to the report, ready-to-eat (RTE) popcorn represented the largest segment.

The ready-to-eat (RTE) popcorn segment is propelled by the growing trend towards healthier snack alternatives. Consumers are increasingly seeking out snacks that not only satisfy their hunger but also offer nutritional benefits. RTE popcorn, often marketed as a lower-calorie, whole-grain, and fiber-rich option, appeals to health-conscious buyers. Additionally, the availability of gourmet and artisanal varieties has broadened its appeal, attracting a diverse consumer base looking for premium, convenient snack options without the need for preparation.

The microwave popcorn segment is driven by the increasing demand for convenient, quick-to-prepare snack options among consumers leading busy lifestyles. Factors such as the ease of preparation, wide availability, and the variety of flavors catering to different taste preferences contribute significantly to its growth. The segment benefits from innovations in packaging that improve shelf life and preserve taste, making it a popular choice for at-home movie nights and snack cravings.

Breakup by Distribution Channel:

On-Trade

Off-Trade

Supermarkets and Hypermarkets

Convenience Stores

Online Channel

Other Channels

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes on-trade, and off-trade (supermarkets and hypermarkets, convenience stores, online channel, other channels).

The on-trade segment is driven by the increasing consumer demand for gourmet and artisanal popcorn experiences, often found in cinemas, entertainment venues, and specialty stores. This trend is fueled by a growing interest in unique flavor profiles, premium ingredients, and the desire for healthier snacking options. Consumers are willing to pay a premium for these experiences, which has led to innovations in popcorn offerings, including organic and non-GMO options, catering to health-conscious customers. The on-trade segment benefits from the social aspects of popcorn consumption, where it is often shared among friends or enjoyed during a movie, enhancing the consumer's overall experience.

The off-trade segment is driven by the increasing demand for convenient, ready-to-eat snack options among consumers leading busy lifestyles. Supermarkets, hypermarkets, and online retailers are the primary channels facilitating this segment's growth, offering a wide range of products that cater to the convenience factor. The off-trade segment capitalizes on the consumer's desire for quick and easy snack options, leading to the proliferation of microwaveable and ready-to-eat popcorn in various flavors and packaging sizes. Additionally, the rise of e-commerce has made it easier for consumers to purchase gourmet and specialty popcorn from the comfort of their homes, further driving the off-trade segment's growth.

Breakup by End Consumer:

Households

Commercial

Households accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the end consumer. This includes households and commercial. According to the report, households represented the largest segment.

The household segment in the popcorn market is driven by the increasing demand for convenient and easy-to-prepare snack options. With busy lifestyles and the growing trend of at-home movie nights and family gatherings, consumers are seeking quick, tasty, and healthier alternatives to traditional snacks. Popcorn fits this niche perfectly, offering a whole grain, fiber-rich option that can be easily made in a microwave or on the stovetop. Additionally, the availability of a wide range of flavors, from classic butter and salt to gourmet combinations, caters to diverse palates, further boosting its appeal in households.

The commercial segment is driven by the expanding cinema and entertainment industry, alongside the rising popularity of gourmet and specialty popcorn in retail outlets. Cinemas and movie theaters have traditionally relied on popcorn sales as a significant revenue source, due to its high-profit margin and strong association with movie-watching experiences. In addition, gourmet popcorn shops and specialty flavors are increasingly common in shopping malls and as part of online offerings, attracting consumers looking for premium, artisanal, and unique snack options.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest pet milk market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The North America popcorn market is driven by the increasing demand for convenient and healthy snack options among consumers. The region's strong entertainment industry, particularly in the United States, has also played a significant role in popularizing popcorn as a must-have snack during movie screenings and events. Additionally, the introduction of various flavors and healthier options, such as organic and non-GMO popcorn, caters to the growing health-conscious segment, further fueling market growth.

Europe's popcorn market is driven by the rising popularity of on-the-go snacks and an increasing focus on healthier eating habits among consumers. European consumers are showing a keen interest in innovative flavors and gourmet popcorn, which has encouraged manufacturers to expand their product lines. Furthermore, the market is supported by the growing trend of home movie nights and streaming services, making popcorn a preferred snack choice.

In the Asia Pacific region, the popcorn market is driven by the growing influence of Western culture and the increasing number of multiplexes and cinema halls. The region experiences a significant demand for RTE snack options due to the fast-paced lifestyle of consumers, particularly in urban areas. Additionally, the introduction of local flavors and spices in popcorn varieties has made the product more appealing to the Asian palate, contributing to market growth.

Latin America's popcorn market is driven by the growing demand for convenient and affordable snack options. The region sees a significant uptake in the consumption of popcorn during social gatherings and family occasions. Moreover, the expansion of retail distribution channels and the introduction of microwave popcorn have made it easier for consumers to prepare popcorn at home, further boosting the market growth.

The Middle East and Africa popcorn market is driven by the expanding retail sector and the increasing number of multiplexes across the region. There is a growing preference for flavored popcorn among consumers, which has led to the introduction of a variety of flavors suited to local tastes. Additionally, the rising awareness of health benefits associated with consuming popcorn, such as its high fiber content, has positively impacted the market's growth in this region.

Leading Key Players in the Popcorn Industry:

Key players in the popcorn market are actively engaging in strategies to enhance their market presence and cater to the diverse preferences of consumers. These strategies include product innovation, where companies are introducing a wide range of flavors from classic butter and salt to more gourmet and exotic options, catering to both traditional and adventurous palates. Additionally, there is a noticeable shift towards offering healthier options, such as organic, non-GMO, and low-calorie popcorn, to appeal to health-conscious consumers. Marketing efforts have also been amplified, with companies leveraging social media and digital platforms to reach a wider audience, particularly targeting millennials and Gen Z consumers. Furthermore, strategic partnerships with entertainment and retail sectors are being pursued to increase product visibility and accessibility. These efforts are complemented by investments in sustainable and eco-friendly packaging solutions, responding to growing consumer demand for environmentally responsible products.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Amplify Snack Brands Inc. (The Hershey Company)

Campbell Soup Company

Conagra Brands Inc.

Eagle Family Foods Group LLC (The J.M. Smucker Company)

Frito-Lay North America Inc. (Pepsico Inc.)

Great American Popcorn

Joe's Gourmet Foods Ltd.

Popz USA LLC

Preferred Popcorn

Proper Snacks Ltd.

Quinn Snacks Inc.

Weaver Popcorn Bulk LLC

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

In October 2022: Conagra Brands Inc. announced the launch of a new product line featuring innovative flavors aimed at catering to evolving consumer tastes. The company aimed to capitalize on the growing demand for gourmet popcorn with unique taste profiles, introducing flavors like Chile Lime, White Cheddar, and Sea Salt Caramel.

In November 2022: Frito-Lay, a subsidiary of PepsiCo Inc., made headlines in November 2022 when it announced a significant expansion of its Smartfood popcorn line. The expansion included the introduction of new flavors and a packaging redesign aimed at enhancing shelf appeal and consumer experience.

In January 2023: Quinn Snacks Inc., a pioneer in the natural popcorn sector, announced its transition to 100% compostable and biodegradable packaging for its microwave popcorn, making it the first in the market to implement such environmentally friendly packaging at scale.

Key Questions Answered in This Report

• 1. How big is the global popcorn market?
• 2. What is the expected growth rate of the global popcorn market during 2024-2032?
• 3. What are the key factors driving the global popcorn market?
• 4. What has been the impact of COVID-19 on the global popcorn market?
• 5. What is the breakup of the global popcorn market based on the type?
• 6. What is the breakup of the global popcorn market based on the end consumer?
• 7. What are the key regions in the global popcorn market?
• 8. Who are the key players/companies in the global popcorn market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Popcorn Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Type

• 6.1 Microwave Popcorn
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Ready-To-Eat (RTE) Popcorn
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 On-Trade
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Off-Trade
  • 7.2.1 Market Trends
  • 7.2.2 Key Segments
    • 7.2.2.1 Supermarkets and Hypermarkets
    • 7.2.2.2 Convenience Stores
    • 7.2.2.3 Online Channel
    • 7.2.2.4 Other Channels
  • 7.2.3 Market Forecast

8 Market Breakup by End Consumer

• 8.1 Households
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Commercial
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia-Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Amplify Snack Brands Inc. (The Hershey Company)
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
  • 14.3.2 Campbell Soup Company
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
    • 14.3.2.3 Financials
    • 14.3.2.4 SWOT Analysis
  • 14.3.3 Conagra Brands Inc.
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
    • 14.3.3.3 Financials
    • 14.3.3.4 SWOT Analysis
  • 14.3.4 Eagle Family Foods Group LLC (The J.M. Smucker Company)
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
  • 14.3.5 Frito-Lay North America Inc. (Pepsico Inc.)
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
  • 14.3.6 Great American Popcorn
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
  • 14.3.7 Joe's Gourmet Foods Ltd.
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
  • 14.3.8 Popz USA LLC
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
  • 14.3.9 Preferred Popcorn
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
  • 14.3.10 Proper Snacks Ltd.
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
  • 14.3.11 Quinn Snacks Inc.
    • 14.3.11.1 Company Overview
    • 14.3.11.2 Product Portfolio
  • 14.3.12 Weaver Popcorn Bulk LLC.
    • 14.3.12.1 Company Overview
    • 14.3.12.2 Product Portfolio