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1291264

アルコール飲料の市場：世界の産業動向、シェア、規模、成長機会、2023-2028年予測

Alcoholic Beverages Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
出版日: | 発行: IMARC | ページ情報: 英文 142 Pages | 納期: 2～3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.25円
アルコール飲料の市場：世界の産業動向、シェア、規模、成長機会、2023-2028年予測
出版日: 2023年05月29日
発行: IMARC
ページ情報: 英文 142 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

市場概要：

世界のアルコール飲料の市場規模は、2022年に1兆5,373億米ドルに達しました。今後、IMARC Groupは、2023年から2028年の間に2.94%の成長率（CAGR）を示し、2028年までに1兆8,059億米ドルに達すると予測しています。

アルコール飲料とは、発酵させた果実や穀物、糖分にエタノールを混ぜて作る飲み物のことです。ワインやシードルは発酵した果実をベースに作られ、ビールやスピリッツはそれぞれ大麦やライ麦を発酵させて製造されます。飲料のアルコール度数や風味は、熟成させるための保存期間や発酵させる容器によって左右されます。アルコール飲料は、若返りやレクリエーションのための飲み物として広く消費されています。

ウォッカ、フレーバーワイン、ビール、カクテルの製造における技術革新と進歩、消費者のライフスタイルの変化、飲料の嗜好、世界の醸造所やワイナリーの増加などが、市場の成長を後押ししています。さらに、プレミアムおよびスーパープレミアムアルコール飲料の需要は、先進経済諸国と新興経済諸国の双方で著しい成長を遂げています。また、若者や社会人の間で社交や週半ば/週末のパーティーの傾向が強まっていることも、市場にプラスの影響を与えています。都市化の進展に伴い、プレミアム飲料は気品や洗練されたイメージを持つようになり、消費者はユニークで革新的な飲用体験を求めるようになりました。そのため、様々な種類のフレーバーアルコールやミックスドビバレッジを試してみたいという傾向が強まっています。さらに、飲食品産業の成長、ソーシャルメディアやインターネットの普及率の上昇、流通・小売チャネルの改善などの要因も、市場の成長に寄与しています。

本レポートで回答した主な質問

  • 2022年の世界のアルコール飲料の市場規模は？
  • 2023年～2028年のアルコール飲料の世界市場の予想成長率は？
  • COVID-19がアルコール飲料の世界市場に与えた影響とは？
  • アルコール飲料の世界市場を牽引する主要因は何か？
  • アルコール飲料の世界市場におけるカテゴリー別の区分は？
  • 流通チャネルに基づくアルコール飲料の世界市場の内訳は？
  • アルコール飲料の世界市場における主要地域は？
  • アルコール飲料の世界市場における主要企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 予測手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 アルコール飲料の世界市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • カテゴリー別市場内訳
  • アルコール度数別市場内訳
  • フレーバー別市場内訳
  • パッケージタイプ別市場内訳
  • 流通チャネル別市場内訳
  • 地域別市場内訳
  • 市場予測

第6章 カテゴリー別市場内訳

  • ビール
    • 市場動向
    • 市場予測
  • ワイン
    • 市場動向
    • 市場予測
    • タイプ別市場内訳
      • スティルライトワイン
        • 市場動向
        • 市場予測
      • スパークリングワイン
        • 市場動向
        • 市場予測
  • 蒸留酒
    • 市場動向
    • 市場予測
    • タイプ別市場内訳
      • 白酒
        • 市場動向
        • 市場予測
      • ウォッカ
        • 市場動向
        • 市場予測
      • ウイスキー
        • 市場動向
        • 市場予測
      • ラム酒
        • 市場動向
        • 市場予測
      • リキュール
        • 市場動向
        • 市場予測
      • ジン
        • 市場動向
        • 市場予測
      • テキーラ
        • 市場動向
        • 市場予測
  • その他

第7章 アルコール度数別市場内訳

  • 高位
    • 市場動向
    • 市場予測
  • 中位
    • 市場動向
    • 市場予測
  • 低位
    • 市場動向
    • 市場予測

第8章 フレーバー別市場内訳

  • ノンフレーバー
    • 市場動向
    • 市場予測
  • フレーバー
    • 市場動向
    • 市場予測

第9章 包装タイプ別市場内訳

  • ガラスボトル
    • 市場動向
    • 市場予測
  • 缶
    • 市場動向
    • 市場予測
  • ペットボトル
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第10章 流通チャネル別市場内訳

  • スーパーマーケット、ハイパーマーケット
    • 市場動向
    • 市場予測
  • オントレード
    • 市場動向
    • 市場予測
  • 専門小売店
    • 市場動向
    • 市場予測
  • オンライン
    • 市場動向
    • 市場予測
  • コンビニエンスストア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第11章 地域別市場内訳

  • 欧州
    • 市場動向
    • 市場予測
  • 北米
    • 市場動向
    • 市場予測
  • アジア太平洋地域
    • 市場動向
    • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場予測
  • ラテンアメリカ
    • 市場動向
    • 市場予測

第12章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第13章 バリューチェーン分析

第14章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の度合い
  • 新規参入業者の脅威
  • 代替品の脅威

第15章 価格分析

  • 価格指標
  • 価格構造
  • マージン分析

第16章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Anheuser-Busch InBev SA/NV
    • MillerCoors（Molson Coors Brewing Company）
    • Heineken Holdings N.V.
    • Carlsberg Breweries A/S
    • Diageo plc
    • Bacardi & Company Limited
    • Olvi Oyj
    • Tsingtao Brewery Company Limited
    • Beijing Yanjing Brewery Co. Ltd.
    • Kirin Holdings Company, Limited
図表

List of Figures

  • Figure 1: Global: Alcoholic Beverages Market: Major Drivers and Challenges
  • Figure 2: Global: Alcoholic Beverages Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Alcoholic Beverages Market: Breakup by Category (in %), 2022
  • Figure 4: Global: Alcoholic Beverages Market: Breakup by Alcoholic Content (in %), 2022
  • Figure 5: Global: Alcoholic Beverages Market: Breakup by Flavour (in %), 2022
  • Figure 6: Global: Alcoholic Beverages Market: Breakup by Packaging Type (in %), 2022
  • Figure 7: Global: Alcoholic Beverages Market: Breakup by Distribution Channel (in %), 2022
  • Figure 8: Global: Alcoholic Beverages Market: Breakup by Region (in %), 2022
  • Figure 9: Global: Alcoholic Beverages Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 10: Global: Alcoholic Beverages Industry: SWOT Analysis
  • Figure 11: Global: Alcoholic Beverages Industry: Value Chain Analysis
  • Figure 12: Global: Alcoholic Beverages Industry: Porter's Five Forces Analysis
  • Figure 13: Global: Alcoholic Beverages (Beer) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Alcoholic Beverages (Beer) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: Global: Alcoholic Beverages (Wine) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: Global: Alcoholic Beverages (Wine) Market: Breakup by Type (in %), 2022
  • Figure 17: Global: Alcoholic Beverages (Still Light Wine) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: Global: Alcoholic Beverages (Still Light Wine) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: Global: Alcoholic Beverages (Sparkling Wine) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: Global: Alcoholic Beverages (Sparkling Wine) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: Global: Alcoholic Beverages (Wine) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 22: Global: Alcoholic Beverages (Spirits) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 23: Global: Alcoholic Beverages (Spirits) Market: Breakup by Type (in %), 2022
  • Figure 24: Global: Alcoholic Beverages (Baijiu) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 25: Global: Alcoholic Beverages (Baijiu) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 26: Global: Alcoholic Beverages (Vodka) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 27: Global: Alcoholic Beverages (Vodka) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 28: Global: Alcoholic Beverages (Whiskey) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 29: Global: Alcoholic Beverages (Whiskey) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 30: Global: Alcoholic Beverages (Rum) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 31: Global: Alcoholic Beverages (Rum) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 32: Global: Alcoholic Beverages (Liqueurs) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 33: Global: Alcoholic Beverages (Liqueurs) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 34: Global: Alcoholic Beverages (Gin) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 35: Global: Alcoholic Beverages (Gin) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 36: Global: Alcoholic Beverages (Tequila) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 37: Global: Alcoholic Beverages (Tequila) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 38: Global: Alcoholic Beverages (Others) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 39: Global: Alcoholic Beverages (Others) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 40: Global: Alcoholic Beverages (Spirits) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: Global: Alcoholic Beverages (High) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: Global: Alcoholic Beverages (High) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: Global: Alcoholic Beverages (Medium) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: Global: Alcoholic Beverages (Medium) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: Global: Alcoholic Beverages (Low) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: Global: Alcoholic Beverages (Low) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: Global: Alcoholic Beverages (Unflavoured) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: Global: Alcoholic Beverages (Unflavoured) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: Global: Alcoholic Beverages (Flavoured) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: Global: Alcoholic Beverages (Flavoured) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: Global: Alcoholic Beverages (Glass Bottles) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: Global: Alcoholic Beverages (Glass Bottles) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: Global: Alcoholic Beverages (Tins) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: Global: Alcoholic Beverages (Tins) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: Global: Alcoholic Beverages (Plastic Bottles) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: Global: Alcoholic Beverages (Plastic Bottles) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: Global: Alcoholic Beverages (Other Packaging Types) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: Global: Alcoholic Beverages (Other Packaging Types) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: Global: Alcoholic Beverages Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2017 & 2022
  • Figure 60: Global: Alcoholic Beverages Market Forecast: Sales through Supermarkets and Hypermarkets Stores (in Million US$), 2023-2028
  • Figure 61: Global: Alcoholic Beverages Market: Sales through On-Trade (in Million US$), 2017 & 2022
  • Figure 62: Global: Alcoholic Beverages Market Forecast: Sales through On-Trade (in Million US$), 2023-2028
  • Figure 63: Global: Alcoholic Beverages Market: Sales through Specialist Retailers (in Million US$), 2017 & 2022
  • Figure 64: Global: Alcoholic Beverages Market Forecast: Sales through Specialist Retailers and (in Million US$), 2023-2028
  • Figure 65: Global: Alcoholic Beverages Market: Online Sales (in Million US$), 2017 & 2022
  • Figure 66: Global: Alcoholic Beverages Market Forecast: Online Sales (in Million US$), 2023-2028
  • Figure 67: Global: Alcoholic Beverages Market: Sales through Convenience Stores (in Million US$), 2017 & 2022
  • Figure 68: Global: Alcoholic Beverages Market Forecast: Sales through Convenience Stores (in Million US$), 2023-2028
  • Figure 69: Global: Alcoholic Beverages Market: Sales through Other Distribution Channels (in Million US$), 2017 & 2022
  • Figure 70: Global: Alcoholic Beverages Market Forecast: Sales through Other Distribution Channels (in Million US$), 2023-2028
  • Figure 71: Europe: Alcoholic Beverages Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 72: Europe: Alcoholic Beverages Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 73: Asia Pacific: Alcoholic Beverages Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 74: Asia Pacific: Alcoholic Beverages Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 75: North America: Alcoholic Beverages Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 76: North America: Alcoholic Beverages Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 77: Middle East and Africa: Alcoholic Beverages Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 78: Middle East and Africa: Alcoholic Beverages Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 79: Latin America: Alcoholic Beverages Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 80: Latin America: Alcoholic Beverages Market Forecast: Sales Value (in Million US$), 2023-2028

List of Tables

  • Table 1: Global: Alcoholic Beverages Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Alcoholic Beverages Market Forecast: Breakup by Category (in Million US$), 2023-2028
  • Table 3: Global: Alcoholic Beverages Market Forecast: Breakup by Alcoholic Content (in Million US$), 2023-2028
  • Table 4: Global: Alcoholic Beverages Market Forecast: Breakup by Flavour (in Million US$), 2023-2028
  • Table 5: Global: Alcoholic Beverages Market Forecast: Breakup by Packaging Type (in Million US$), 2023-2028
  • Table 6: Global: Alcoholic Beverages Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
  • Table 7: Global: Alcoholic Beverages Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 8: Global: Alcoholic Beverages Market Structure
  • Table 9: Global: Alcoholic Beverages Market: Key Players
目次
Product Code: SR112023A1483

Market Overview:

The global alcoholic beverages market size reached US$ 1,537.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,805.9 Billion by 2028, exhibiting a growth rate (CAGR) of 2.94% during 2023-2028.

An alcoholic beverage is a drink that is made by mixing ethanol with fermented fruits, grains and sugar. Wines and ciders are made using a fermented fruit base, while beers and spirits are manufactured by fermenting barley and rye respectively. The alcoholic content and flavor of the beverage are affected by how long it is stored to age and the container in which it is fermented. Alcoholic beverages are widely consumed as rejuvenating and recreational drinks.

Innovations and advancements in the manufacturing of vodka, flavored wine, beer and cocktail, coupled with the changing lifestyles of consumers, their beverage preferences, and increase in the number of breweries and wineries worldwide are aiding the growth of the market. Additionally, the demand for premium and super-premium alcoholic beverages is growing at a significant rate across both developed and emerging economies. The growing trend of socializing and mid-week/weekend parties among young and working professionals has also positively influenced the market. With increasing urbanization, premium beverages are now being associated with class and sophistication that has resulted in consumers looking for unique and innovative drinking experiences. This has led to a rising inclination towards experimentation with different varieties of flavored alcohols and mixed beverages. Furthermore, factors such as growth in the food and beverage industry, rising rate of social media and internet penetration, and improving distribution and retail channels are also contributing to the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global alcoholic beverages market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on category, alcoholic content, flavour, packaging type and distribution channel.

Breakup by Category:

  • Beer
  • Wine
    • Still Light Wine
    • Sparkling Wine
  • Spirits
    • Baijiu
    • Vodka
    • Whiskey
    • Rum
    • Liqueurs
    • Gin
    • Tequila
    • Others

Breakup by Alcoholic Content:

  • High
  • Medium
  • Low

Breakup by Flavour:

  • Unflavoured
  • Flavoured

Breakup by Packaging Type:

  • Glass Bottles
  • Tins
  • Plastic Bottles
  • Others

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • On-Trade
  • Specialist Retailers
  • Online
  • Convenience Stores
  • Others

Breakup by Region:

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Anheuser-Busch InBev SA/NV, MillerCoors (Molson Coors Brewing Company), Heineken Holdings N.V., Carlsberg Breweries A/S, Diageo plc, Bacardi & Company Limited, Olvi Oyj, Tsingtao Brewery Company Limited, Beijing Yanjing Brewery Co. Ltd., Kirin Holdings Company, Limited, etc.

Key Questions Answered in This Report:

  • What was the size of the global alcoholic beverages market in 2022?
  • What is the expected growth rate of the global alcoholic beverages market during 2023-2028?
  • What has been the impact of COVID-19 on the global alcoholic beverages market?
  • What are the key factors driving the global alcoholic beverages market?
  • What is the breakup of the global alcoholic beverages market based on the category?
  • What is the breakup of the global alcoholic beverages market based on the distribution channel?
  • What are the key regions in the global alcoholic beverages market?
  • Who are the key players/companies in the global alcoholic beverages market?

Table of Contents

1   Preface

2   Scope and Methodology

  • 2.1  Objectives of the Study
  • 2.2  Stakeholders
  • 2.3  Data Sources
    • 2.3.1  Primary Sources
    • 2.3.2  Secondary Sources
  • 2.4  Market Estimation
    • 2.4.1  Bottom-Up Approach
    • 2.4.2  Top-Down Approach
  • 2.5  Forecasting Methodology

3   Executive Summary

4   Introduction

  • 4.1  Overview
  • 4.2  Key Industry Trends

5   Global Alcoholic Beverages Market

  • 5.1  Market Overview
  • 5.2  Market Performance
  • 5.3  Impact of COVID-19
  • 5.4  Market Breakup by Category
  • 5.5  Market Breakup by Alcoholic Content
  • 5.6  Market Breakup by Flavour
  • 5.7  Market Breakup by Packaging Type
  • 5.8  Market Breakup by Distribution Channel
  • 5.9  Market Breakup by Region
  • 5.10  Market Forecast

6   Market Breakup by Category

  • 6.1  Beer
    • 6.1.1  Market Trends
    • 6.1.2  Market Forecast
  • 6.2  Wine
    • 6.2.1  Market Trends
    • 6.2.2  Market Breakup by Type
      • 6.2.2.1 Still Light Wine

                     6.2.2.1.1  Market Trends

                     6.2.2.1.2  Market Forecast

      • 6.2.2.2 Sparkling Wine 

                     6.2.2.2.1  Market Trends

                     6.2.2.2.2  Market Forecast

    • 6.2.3  Market Forecast
  • 6.3  Spirits 
    • 6.3.1  Market Trends
    • 6.3.2  Market Breakup by Type
      • 6.3.2.1 Baijiu 

                     6.3.2.1.1  Market Trends

                     6.3.2.1.2  Market Forecast

      • 6.3.2.2 Vodka

                     6.3.2.2.1  Market Trends

                     6.3.2.2.2  Market Forecast

      • 6.3.2.3 Whiskey 

                     6.3.2.3.1  Market Trends

                     6.3.2.3.2  Market Forecast

      • 6.3.2.4 Rum

                     6.3.2.4.1  Market Trends

                     6.3.2.4.2  Market Forecast

      • 6.3.2.5 Liqueurs 

                     6.3.2.5.1  Market Trends

                     6.3.2.5.2  Market Forecast

      • 6.3.2.6 Gin 

                     6.3.2.6.1  Market Trends

                     6.3.2.6.2  Market Forecast

      • 6.3.2.7 Tequila

                     6.3.2.7.1  Market Trends

                     6.3.2.7.2  Market Forecast

      • 6.3.2.8 Others 

                     6.3.2.8.1  Market Trends

                     6.3.2.8.2  Market Forecast

    • 6.3.3  Market Forecast

7   Market Breakup by Alcoholic Content

  • 7.1  High
    • 7.1.1  Market Trends
    • 7.1.2  Market Forecast
  • 7.2  Medium 
    • 7.2.1  Market Trends
    • 7.2.2  Market Forecast
  • 7.3  Low
    • 7.3.1  Market Trends
    • 7.3.2  Market Forecast

8   Market Breakup by Flavour

  • 8.1  Unflavoured
    • 8.1.1  Market Trends
    • 8.1.2  Market Forecast
  • 8.2  Flavoured
    • 8.2.1  Market Trends
    • 8.2.2  Market Forecast

9   Market Breakup by Packaging Type

  • 9.1  Glass Bottles 
    • 9.1.1  Market Trends
    • 9.1.2  Market Forecast
  • 9.2  Tins
    • 9.2.1  Market Trends
    • 9.2.2  Market Forecast
  • 9.3  Plastic Bottles 
    • 9.3.1  Market Trends
    • 9.3.2  Market Forecast
  • 9.4  Others 
    • 9.4.1  Market Trends
    • 9.4.2  Market Forecast

10  Market Breakup by Distribution Channel

  • 10.1  Supermarkets and Hypermarkets
    • 10.1.1  Market Trends
    • 10.1.2  Market Forecast
  • 10.2  On-Trade
    • 10.2.1  Market Trends
    • 10.2.2  Market Forecast
  • 10.3  Specialist Retailers
    • 10.3.1  Market Trends
    • 10.3.2  Market Forecast
  • 10.4  Online
    • 10.4.1  Market Trends
    • 10.4.2  Market Forecast
  • 10.5  Convenience Stores
    • 10.5.1  Market Trends
    • 10.5.2  Market Forecast
  • 10.6  Others
    • 10.6.1  Market Trends
    • 10.6.2  Market Forecast

11  Market Breakup by Region

  • 11.1  Europe
    • 11.1.1  Market Trends
    • 11.1.2  Market Forecast
  • 11.2  North America
    • 11.2.1  Market Trends
    • 11.2.2  Market Forecast
  • 11.3  Asia Pacific
    • 11.3.1  Market Trends
    • 11.3.2  Market Forecast
  • 11.4  Middle East and Africa
    • 11.4.1  Market Trends
    • 11.4.2  Market Forecast
  • 11.5  Latin America
    • 11.5.1  Market Trends
    • 11.5.2  Market Forecast

12  SWOT Analysis

  • 12.1  Overview
  • 12.2  Strengths
  • 12.3  Weaknesses
  • 12.4  Opportunities
  • 12.5  Threats

13  Value Chain Analysis

14  Porter's Five Forces Analysis

  • 14.1  Overview
  • 14.2  Bargaining Power of Buyers
  • 14.3  Bargaining Power of Suppliers
  • 14.4  Degree of Competition
  • 14.5  Threat of New Entrants
  • 14.6  Threat of Substitutes

15  Price Analysis

  • 15.1  Price Indicators
  • 15.2  Price Structure
  • 15.3  Margin Analysis

16  Competitive Landscape

  • 16.1  Market Structure
  • 16.2  Key Players
  • 16.3  Profiles of Key Players
    • 16.3.1  Anheuser-Busch InBev SA/NV
    • 16.3.2  MillerCoors (Molson Coors Brewing Company)
    • 16.3.3  Heineken Holdings N.V.
    • 16.3.4  Carlsberg Breweries A/S
    • 16.3.5  Diageo plc
    • 16.3.6  Bacardi & Company Limited
    • 16.3.7  Olvi Oyj
    • 16.3.8  Tsingtao Brewery Company Limited
    • 16.3.9  Beijing Yanjing Brewery Co. Ltd.
    • 16.3.10 Kirin Holdings Company, Limited