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スマートスピーカー市場レポート：コンポーネント別、インテリジェントバーチャルアシスタント別、接続性別、価格帯別、流通チャネル別、エンドユーザー別、地域別、2024-2032

Smart Speaker Market Report by Component, Intelligent Virtual Assistant, Connectivity, Price Range (Low-range, Mid-range, Premium ), Distribution Channel, End User, and Region 2024-2032

出版日
発行
IMARC
ページ情報
英文 141 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.82円
スマートスピーカー市場レポート：コンポーネント別、インテリジェントバーチャルアシスタント別、接続性別、価格帯別、流通チャネル別、エンドユーザー別、地域別、2024-2032
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 141 Pages
納期: 2～3営業日
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  • 概要
  • 図表
  • 目次
概要

世界のスマートスピーカー市場規模は2023年に82億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに540億米ドルに達し、2024年から2032年の間に22.61%の成長率（CAGR）を示すと予測しています。音声作動デバイスの需要拡大、自然言語処理の進歩、スマートホームデバイスのエコシステムの拡大、バーチャルアシスタントの拡大、インターネットの普及と接続性の向上などが市場を後押しする主な要因です。

スマートスピーカーは、従来のスピーカーの機能性と人工知能（AI）機能を組み合わせた音声起動型ワイヤレス・デバイスです。音声コマンドに応答し、音楽の再生、天気予報の提供、リマインダーの設定、質問への回答など、さまざまなタスクを実行できます。スマートスピーカーの中核は、アマゾンのアレクサ、グーグル・アシスタント、アップルのシリのようなバーチャル・アシスタントであり、自然言語処理を利用してユーザーの問い合わせを解釈し、応答します。スマートスピーカーにはマイクが内蔵されており、ユーザーからの音声コマンドを取り込みます。これらのコマンドはクラウドサーバーに送信され、バーチャルアシスタントが情報を処理して適切な応答を生成します。さらに、スマートスピーカーは他のスマートホームデバイスと統合することができ、ユーザーは音声コマンドで照明やサーモスタットなどを制御することができます。

テクノロジーとのシームレスでハンズフリーなインタラクションに対する需要の高まりが、スマートスピーカーの採用に拍車をかけています。これらのデバイスは利便性と効率性を提供し、ユーザーは音声コマンドを通じて様々なタスクを制御できます。さらに、スマートスピーカーは、照明、サーモスタット、セキュリティシステムなど、さまざまなスマートホームデバイスを制御するための中心的なハブとして機能します。単一のインターフェイスで複数の機器を管理できる利便性が、市場の主な促進要因となっています。これ以外にも、アマゾンのアレクサ、グーグル・アシスタント、アップルのシリといったバーチャル・アシスタントの普及が競合情勢を生み出し、メーカー各社をデバイスの機能強化に駆り立てています。これらのバーチャルアシスタントは、エンターテインメントや情報検索から、ショッピングや生産性向上ツールまで、幅広い機能を提供しています。これに加えて、世界のインターネット普及率の上昇に伴い、より多くの消費者がスマートスピーカーが提供するオンラインサービスや機能にアクセスできるようになっています。高速インターネットの普及と接続性の向上は、スマートスピーカーのユーザー生活へのシームレスな統合を支えています。これに伴い、利便性とエネルギー効率を高めるために相互接続されたデバイスを備えたスマートホームの動向が、スマートスピーカーの需要を促進しています。これらのデバイスは、スマートホームの様々な側面を管理するための中央制御ポイントとして機能します。さらにメーカーは、テクノロジー製品に機能性と美観の両方を重視する消費者に対応するため、スマートスピーカーの音質、美観、デザインの向上に重点を置いています。さらに、NLP技術の継続的な進歩により、音声認識システムの精度と有効性が大幅に向上しています。これにより、全体的なユーザー体験が向上し、スマートスピーカーがより直感的で反応しやすくなっています。

スマートスピーカーの市場動向と促進要因：

音声起動デバイスへの需要の高まり

現代の消費者は、日常生活にシームレスに溶け込み、ハンズフリーの利便性と自然な対話モードを提供するテクノロジーをますます求めるようになっています。スマートスピーカーは、ユーザーが話すだけでタスクの命令や情報の取得ができる直感的なプラットフォームを提供し、手動入力の必要性を排除します。この利便性により、住宅スペースだけでなく商業環境でも採用が進んでいます。音声コマンドで音楽再生の制御、アラームの設定、ニュースの更新情報の取得、オンライン購入まで行えるため、スマートスピーカーは欠かせないライフスタイルのパートナーとして位置づけられています。

自然言語処理（NLP）の進歩

NLPテクノロジーは、これらのデバイスが話し言葉を解釈・理解することを可能にし、ユーザーとバーチャルアシスタント間のシームレスなコミュニケーションを実現します。NLPアルゴリズムが向上するにつれて、スマートスピーカーは文脈、ニュアンス、アクセントをよりよく理解できるようになり、より自然でユーザーフレンドリーな対話が可能になります。機械学習アルゴリズムの統合により、スマートスピーカーは継続的に学習してユーザーの好みに適応し、パーソナライズされた体験につながります。NLPの進歩が人工知能やクラウドコンピューティングなどの他のテクノロジーと融合することで、スマートスピーカーの全体的な能力が増幅され、その普及を後押ししています。

拡大するスマートホームデバイスのエコシステム

照明、サーモスタット、セキュリティシステム、家電製品など、スマートホームのさまざまな側面を単一の音声起動ハブで制御・管理できるようになったことで、ユーザーの利便性が大幅に向上しました。この相互接続性により、シームレスで統合された生活体験が実現され、ユーザーは周囲の環境を簡単に調整することができます。スマートスピーカーは、ZigbeeやZ-Waveといった様々なプロトコルや標準規格に対応することで、スマートホーム環境における重要なコントローラーとしての地位をさらに強固なものにしています。この要因により、スマートスピーカーの有用性が拡大しただけでなく、合理的なホームオートメーションソリューションを求める消費者の間で、これらのデバイスに対する需要が高まっています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 スマートスピーカーの世界市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：コンポーネント別

  • ハードウェア
    • 市場動向
    • 市場予測
  • ソフトウェア
    • 市場動向
    • 市場予測

第7章 市場内訳：インテリジェントバーチャルアシスタント別

  • Amazon Alexa
    • 市場動向
    • 市場予測
  • Google Assistant
    • 市場動向
    • 市場予測
  • Siri
    • 市場動向
    • 市場予測
  • Cortana
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第8章 市場内訳：接続性別

  • Wi-Fi
    • 市場動向
    • 市場予測
  • Bluetooth
    • 市場動向
    • 市場予測

第9章 市場内訳：価格帯別

  • ローレンジ（100ドル未満）
    • 市場動向
    • 市場予測
  • ミッドレンジ（101～200ドル）
    • 市場動向
    • 市場予測
  • プレミアム（200ドル以上）
    • 市場動向
    • 市場予測

第10章 市場内訳：流通チャネル別

  • オンライン
    • 市場動向
    • 市場予測
  • オフライン
    • 市場動向
    • 市場予測

第11章 市場内訳：エンドユーザー別

  • パーソナル
    • 市場動向
    • 市場予測
  • コマーシャル
    • 市場動向
    • 市場予測

第12章 市場内訳：地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第13章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第14章 バリューチェーン分析

第15章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第16章 価格分析

第17章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Alibaba Group Holding Limited
    • Altec Lansing
    • Amazon.com Inc.
    • Apple Inc.
    • Baidu Inc.
    • Bose Corporation
    • Google LLC
    • Lenovo Group Limited
    • LG Electronics Inc.
    • Onkyo Corporation（VOXX International Corp.）
    • Panasonic Corporation
    • Samsung Electronics Co. Ltd.
    • Sonos Inc.
    • Sony Corporation
    • Xiaomi Inc.
図表

List of Figures

  • Figure 1: Global: Smart Speaker Market: Major Drivers and Challenges
  • Figure 2: Global: Smart Speaker Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Smart Speaker Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Smart Speaker Market: Breakup by Component (in %), 2023
  • Figure 5: Global: Smart Speaker Market: Breakup by Intelligent Virtual Assistant (in %), 2023
  • Figure 6: Global: Smart Speaker Market: Breakup by Connectivity (in %), 2023
  • Figure 7: Global: Smart Speaker Market: Breakup by Price Range (in %), 2023
  • Figure 8: Global: Smart Speaker Market: Breakup by Distribution Channel (in %), 2023
  • Figure 9: Global: Smart Speaker Market: Breakup by End User (in %), 2023
  • Figure 10: Global: Smart Speaker Market: Breakup by Region (in %), 2023
  • Figure 11: Global: Smart Speaker (Hardware) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Smart Speaker (Hardware) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Smart Speaker (Software) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Smart Speaker (Software) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Smart Speaker (Amazon Alexa) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Smart Speaker (Amazon Alexa) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Smart Speaker (Google Assistant) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Smart Speaker (Google Assistant) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Smart Speaker (Siri) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Smart Speaker (Siri) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Smart Speaker (Cortana) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Smart Speaker (Cortana) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Smart Speaker (Other Intelligent Virtual Assistants) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Smart Speaker (Other Intelligent Virtual Assistants) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Smart Speaker (Wi-Fi) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Smart Speaker (Wi-Fi) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Smart Speaker (Bluetooth) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Smart Speaker (Bluetooth) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Smart Speaker (Low-range (Less than $100)) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Smart Speaker (Low-range (Less than $100)) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Smart Speaker (Mid-range ($101 to $200)) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Smart Speaker (Mid-range ($101 to $200)) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Smart Speaker (Premium (Above $200)) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Smart Speaker (Premium (Above $200)) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Global: Smart Speaker (Online) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Global: Smart Speaker (Online) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Global: Smart Speaker (Offline) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Global: Smart Speaker (Offline) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Global: Smart Speaker (Personal) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Global: Smart Speaker (Personal) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Global: Smart Speaker (Commercial) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Global: Smart Speaker (Commercial) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: North America: Smart Speaker Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: North America: Smart Speaker Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: United States: Smart Speaker Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: United States: Smart Speaker Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: Canada: Smart Speaker Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: Canada: Smart Speaker Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Asia-Pacific: Smart Speaker Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Asia-Pacific: Smart Speaker Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: China: Smart Speaker Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: China: Smart Speaker Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Japan: Smart Speaker Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Japan: Smart Speaker Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: India: Smart Speaker Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: India: Smart Speaker Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: South Korea: Smart Speaker Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: South Korea: Smart Speaker Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: Australia: Smart Speaker Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: Australia: Smart Speaker Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Indonesia: Smart Speaker Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Indonesia: Smart Speaker Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Others: Smart Speaker Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Others: Smart Speaker Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Europe: Smart Speaker Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Europe: Smart Speaker Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Germany: Smart Speaker Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Germany: Smart Speaker Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: France: Smart Speaker Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: France: Smart Speaker Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: United Kingdom: Smart Speaker Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: United Kingdom: Smart Speaker Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Italy: Smart Speaker Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: Italy: Smart Speaker Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Spain: Smart Speaker Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Spain: Smart Speaker Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Russia: Smart Speaker Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Russia: Smart Speaker Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: Others: Smart Speaker Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 80: Others: Smart Speaker Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 81: Latin America: Smart Speaker Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 82: Latin America: Smart Speaker Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 83: Brazil: Smart Speaker Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 84: Brazil: Smart Speaker Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 85: Mexico: Smart Speaker Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 86: Mexico: Smart Speaker Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 87: Others: Smart Speaker Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 88: Others: Smart Speaker Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 89: Middle East and Africa: Smart Speaker Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 90: Middle East and Africa: Smart Speaker Market: Breakup by Country (in %), 2023
  • Figure 91: Middle East and Africa: Smart Speaker Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 92: Global: Smart Speaker Industry: SWOT Analysis
  • Figure 93: Global: Smart Speaker Industry: Value Chain Analysis
  • Figure 94: Global: Smart Speaker Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Smart Speaker Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Smart Speaker Market Forecast: Breakup by Component (in Million US$), 2024-2032
  • Table 3: Global: Smart Speaker Market Forecast: Breakup by Intelligent Virtual Assistant (in Million US$), 2024-2032
  • Table 4: Global: Smart Speaker Market Forecast: Breakup by Connectivity (in Million US$), 2024-2032
  • Table 5: Global: Smart Speaker Market Forecast: Breakup by Price Range (in Million US$), 2024-2032
  • Table 6: Global: Smart Speaker Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 7: Global: Smart Speaker Market Forecast: Breakup by End User (in Million US$), 2024-2032
  • Table 8: Global: Smart Speaker Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 9: Global: Smart Speaker Market: Competitive Structure
  • Table 10: Global: Smart Speaker Market: Key Players
目次
Product Code: SR112024A5036

The global smart speaker market size reached US$ 8.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 54.0 Billion by 2032, exhibiting a growth rate (CAGR) of 22.61% during 2024-2032. The augmenting demand for voice-activated devices, advancements in natural language processing, growing ecosystem of smart home devices, expansion of virtual assistants, and increasing internet penetration and connectivity are some of the major factors propelling the market.

A smart speaker is a voice-activated wireless device that combines the functionalities of a traditional speaker with artificial intelligence (AI) capabilities. It can respond to voice commands and perform various tasks, such as playing music, providing weather updates, setting reminders, and answering questions. The core of a smart speaker is a virtual assistant, like Amazon's Alexa, Google Assistant, or Apple's Siri, which utilizes natural language processing to interpret and respond to user inquiries. Smart speakers are equipped with built-in microphones that capture spoken commands from users. These commands are then transmitted to cloud servers where the virtual assistant processes the information and generates a relevant response. Additionally, smart speakers can be integrated with other smart home devices, enabling users to control lighting, thermostats, and more through voice commands.

The increasing demand for seamless and hands-free interactions with technology has fueled the adoption of smart speakers. These devices offer convenience and efficiency, allowing users to control various tasks through voice commands. Additionally, smart speakers act as central hubs for controlling a wide array of smart home devices, including lights, thermostats, security systems, and more. The convenience of managing multiple devices through a single interface is a major driver for the market. Other than this, the proliferation of virtual assistants like Amazon's Alexa, Google Assistant, and Apple's Siri has created a competitive landscape, driving manufacturers to enhance the capabilities of their devices. These virtual assistants offer a wide range of functionalities, from entertainment and information retrieval to shopping and productivity tools. Besides this, as global internet penetration continues to rise, more consumers are gaining access to the online services and functionalities offered by smart speakers. The growth of high-speed internet and improved connectivity supports the seamless integration of smart speakers into users' lives. In line with this, the trend towards smart homes, equipped with interconnected devices for enhanced convenience and energy efficiency, has propelled the demand for smart speakers. These devices serve as central control points for managing various aspects of a smart home. Furthermore, manufacturers are placing emphasis on improving audio quality, aesthetics, and design of smart speakers to cater to consumers who value both functionality and aesthetics in their technology products. Moreover, the continuous advancements in NLP technology have significantly improved the accuracy and effectiveness of voice recognition systems. This has boosted the overall user experience, making smart speakers more intuitive and responsive.

Smart Speaker Market Trends/Drivers:

Rising Demand for Voice-Activated Devices

Modern consumers are increasingly seeking technology that seamlessly integrates into their daily lives, offering hands-free convenience and a natural mode of interaction. Smart speakers provide an intuitive platform for users to command tasks and obtain information simply by speaking, eliminating the need for manual inputs. This convenience has propelled their adoption not only in residential spaces but also in commercial settings. The ability to control music playback, set alarms, retrieve news updates, and even make online purchases through voice commands has positioned smart speakers as indispensable lifestyle companions.

Advancements in Natural Language Processing (NLP)

NLP technology enables these devices to interpret and understand spoken language, enabling seamless communication between users and virtual assistants. As NLP algorithms improve, smart speakers can better comprehend context, nuances, and accents, resulting in a more natural and user-friendly interaction. The integration of machine learning algorithms allows smart speakers to continuously learn and adapt to users' preferences, leading to personalized experiences. The convergence of NLP advancements with other technologies, such as artificial intelligence and cloud computing, has amplified the overall capabilities of smart speakers, driving their widespread adoption.

Growing Ecosystem of Smart Home Devices

The ability to control and manage various aspects of a smart home, such as lighting, thermostats, security systems, and appliances, through a single voice-activated hub has significantly enhanced user convenience. This interconnectivity creates a seamless and integrated living experience, where users can effortlessly orchestrate their surroundings. The compatibility of smart speakers with various protocols and standards, such as Zigbee and Z-Wave, further strengthens their position as key controllers within the smart home environment. This factor has not only expanded the utility of smart speakers but has also fostered a greater demand for these devices among consumers seeking streamlined home automation solutions.

Smart Speaker Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global smart speaker market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on component, intelligent virtual assistant, connectivity, price range, distribution channel and end user.

Breakup by Component:

Hardware

Software

Software dominates the market

The report has provided a detailed breakup and analysis of the market based on the component. This includes hardware and software. According to the report, software represented the largest segment.

Breakup by Intelligent Virtual Assistant:

Amazon Alexa

Google Assistant

Siri

Cortana

Others

Amazon Alexa holds the largest share in the market

A detailed breakup and analysis of the market based on the intelligent virtual assistant has also been provided in the report. This includes Amazon Alexa, Google Assistant, Siri, Cortana, and others. According to the report, Amazon Alexa accounted for the largest market share.

Breakup by Connectivity:

Wi-Fi

Bluetooth

The report has provided a detailed breakup and analysis of the market based on the connectivity. This includes wi-fi and Bluetooth.

Breakup by Price Range:

Low-range (Less than $100)

Mid-range ($101 to $200)

Premium (Above $200)

A detailed breakup and analysis of the market based on the price range has also been provided in the report. This includes low-range (less than $100), mid-range ($101-$200), and premium (above $200).

Breakup by Distribution Channel:

Online

Offline

The majority of the smart speakers are distributed through online channels

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes online and offline. According to the report, online accounted for the largest market share.

Breakup by End User:

Personal

Commercial

Personal end users holds the largest share in the market

A detailed breakup and analysis of the market based on the end user has also been provided in the report. This includes personal and commercial. According to the report, personal accounted for the largest market share.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Alibaba Group Holding Limited

Altec Lansing

Amazon.com Inc.

Apple Inc.

Baidu Inc.

Bose Corporation

Google LLC

Lenovo Group Limited

LG Electronics Inc.

Onkyo Corporation (VOXX International Corp.)

Panasonic Corporation

Samsung Electronics Co. Ltd.

Sonos Inc.

Sony Corporation

Xiaomi Inc.

Key Questions Answered in This Report

  • 1. What was the size of the global smart speaker market in 2023?
  • 2. What is the expected growth rate of the global smart speaker market during 2024-2032?
  • 3. What are the key factors driving the global smart speaker market?
  • 4. What has been the impact of COVID-19 on the global smart speaker market?
  • 5. What is the breakup of the global smart speaker market based on the component?
  • 6. What is the breakup of the global smart speaker market based on the intelligent virtual assistant?
  • 7. What is the breakup of the global smart speaker market based on the distribution channel?
  • 8. What is the breakup of the global smart speaker market based on the end user?
  • 9. What are the key regions in the global smart speaker market?
  • 10. Who are the key players/companies in the global smart speaker market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Smart Speaker Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Hardware
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Software
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Intelligent Virtual Assistant

  • 7.1 Amazon Alexa
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Google Assistant
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Siri
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Cortana
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Connectivity

  • 8.1 Wi-Fi
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Bluetooth
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Price Range

  • 9.1 Low-range (Less than $100)
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Mid-range ($101 to $200)
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Premium (Above $200)
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast

10 Market Breakup by Distribution Channel

  • 10.1 Online
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Offline
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast

11 Market Breakup by End User

  • 11.1 Personal
    • 11.1.1 Market Trends
    • 11.1.2 Market Forecast
  • 11.2 Commercial
    • 11.2.1 Market Trends
    • 11.2.2 Market Forecast

12 Market Breakup by Region

  • 12.1 North America
    • 12.1.1 United States
      • 12.1.1.1 Market Trends
      • 12.1.1.2 Market Forecast
    • 12.1.2 Canada
      • 12.1.2.1 Market Trends
      • 12.1.2.2 Market Forecast
  • 12.2 Asia-Pacific
    • 12.2.1 China
      • 12.2.1.1 Market Trends
      • 12.2.1.2 Market Forecast
    • 12.2.2 Japan
      • 12.2.2.1 Market Trends
      • 12.2.2.2 Market Forecast
    • 12.2.3 India
      • 12.2.3.1 Market Trends
      • 12.2.3.2 Market Forecast
    • 12.2.4 South Korea
      • 12.2.4.1 Market Trends
      • 12.2.4.2 Market Forecast
    • 12.2.5 Australia
      • 12.2.5.1 Market Trends
      • 12.2.5.2 Market Forecast
    • 12.2.6 Indonesia
      • 12.2.6.1 Market Trends
      • 12.2.6.2 Market Forecast
    • 12.2.7 Others
      • 12.2.7.1 Market Trends
      • 12.2.7.2 Market Forecast
  • 12.3 Europe
    • 12.3.1 Germany
      • 12.3.1.1 Market Trends
      • 12.3.1.2 Market Forecast
    • 12.3.2 France
      • 12.3.2.1 Market Trends
      • 12.3.2.2 Market Forecast
    • 12.3.3 United Kingdom
      • 12.3.3.1 Market Trends
      • 12.3.3.2 Market Forecast
    • 12.3.4 Italy
      • 12.3.4.1 Market Trends
      • 12.3.4.2 Market Forecast
    • 12.3.5 Spain
      • 12.3.5.1 Market Trends
      • 12.3.5.2 Market Forecast
    • 12.3.6 Russia
      • 12.3.6.1 Market Trends
      • 12.3.6.2 Market Forecast
    • 12.3.7 Others
      • 12.3.7.1 Market Trends
      • 12.3.7.2 Market Forecast
  • 12.4 Latin America
    • 12.4.1 Brazil
      • 12.4.1.1 Market Trends
      • 12.4.1.2 Market Forecast
    • 12.4.2 Mexico
      • 12.4.2.1 Market Trends
      • 12.4.2.2 Market Forecast
    • 12.4.3 Others
      • 12.4.3.1 Market Trends
      • 12.4.3.2 Market Forecast
  • 12.5 Middle East and Africa
    • 12.5.1 Market Trends
    • 12.5.2 Market Breakup by Country
    • 12.5.3 Market Forecast

13 SWOT Analysis

  • 13.1 Overview
  • 13.2 Strengths
  • 13.3 Weaknesses
  • 13.4 Opportunities
  • 13.5 Threats

14 Value Chain Analysis

15 Porters Five Forces Analysis

  • 15.1 Overview
  • 15.2 Bargaining Power of Buyers
  • 15.3 Bargaining Power of Suppliers
  • 15.4 Degree of Competition
  • 15.5 Threat of New Entrants
  • 15.6 Threat of Substitutes

16 Price Analysis

17 Competitive Landscape

  • 17.1 Market Structure
  • 17.2 Key Players
  • 17.3 Profiles of Key Players
    • 17.3.1 Alibaba Group Holding Limited
      • 17.3.1.1 Company Overview
      • 17.3.1.2 Product Portfolio
    • 17.3.2 Altec Lansing
      • 17.3.2.1 Company Overview
      • 17.3.2.2 Product Portfolio
    • 17.3.3 Amazon.com Inc.
      • 17.3.3.1 Company Overview
      • 17.3.3.2 Product Portfolio
      • 17.3.3.3 Financials
      • 17.3.3.4 SWOT Analysis
    • 17.3.4 Apple Inc.
      • 17.3.4.1 Company Overview
      • 17.3.4.2 Product Portfolio
      • 17.3.4.3 Financials
      • 17.3.4.4 SWOT Analysis
    • 17.3.5 Baidu Inc.
      • 17.3.5.1 Company Overview
      • 17.3.5.2 Product Portfolio
    • 17.3.6 Bose Corporation
      • 17.3.6.1 Company Overview
      • 17.3.6.2 Product Portfolio
      • 17.3.6.3 SWOT Analysis
    • 17.3.7 Google LLC
      • 17.3.7.1 Company Overview
      • 17.3.7.2 Product Portfolio
      • 17.3.7.3 SWOT Analysis
    • 17.3.8 Lenovo Group Limited
      • 17.3.8.1 Company Overview
      • 17.3.8.2 Product Portfolio
    • 17.3.9 LG Electronics Inc.
      • 17.3.9.1 Company Overview
      • 17.3.9.2 Product Portfolio
      • 17.3.9.3 Financials
      • 17.3.9.4 SWOT Analysis
    • 17.3.10 Onkyo Corporation (VOXX International Corp.)
      • 17.3.10.1 Company Overview
      • 17.3.10.2 Product Portfolio
      • 17.3.10.3 Financials
    • 17.3.11 Panasonic Corporation
      • 17.3.11.1 Company Overview
      • 17.3.11.2 Product Portfolio
      • 17.3.11.3 Financials
      • 17.3.11.4 SWOT Analysis
    • 17.3.12 Samsung Electronics Co. Ltd.
      • 17.3.12.1 Company Overview
      • 17.3.12.2 Product Portfolio
      • 17.3.12.3 Financials
      • 17.3.12.4 SWOT Analysis
    • 17.3.13 Sonos Inc.
      • 17.3.13.1 Company Overview
      • 17.3.13.2 Product Portfolio
      • 17.3.13.3 Financials
      • 17.3.13.4 SWOT Analysis
    • 17.3.14 Sony Corporation
      • 17.3.14.1 Company Overview
      • 17.3.14.2 Product Portfolio
      • 17.3.14.3 Financials
      • 17.3.14.4 SWOT Analysis
    • 17.3.15 Xiaomi Inc.
      • 17.3.15.1 Company Overview
      • 17.3.15.2 Product Portfolio
      • 17.3.15.3 Financials