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スマートスピーカーの市場規模・シェア・成長分析 (インテリジェントバーチャルアシスタント別、エンドユーザー別、流通チャネル別、種類別、地域別):産業予測 (2024~2031年)

Smart Speaker Market Size, Share, Growth Analysis, By Intelligent Virtual Assistant, By End-User, By Distribution Channel, By Type, By Region - Industry Forecast 2024-2031


出版日
発行
SkyQuest
ページ情報
英文 165 Pages
納期
3~5営業日
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=143.57円
スマートスピーカーの市場規模・シェア・成長分析 (インテリジェントバーチャルアシスタント別、エンドユーザー別、流通チャネル別、種類別、地域別):産業予測 (2024~2031年)
出版日: 2024年11月22日
発行: SkyQuest
ページ情報: 英文 165 Pages
納期: 3~5営業日
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  • 概要
  • 目次
概要

世界のスマートスピーカーの市場規模は、2022年に86億米ドルと評価され、2023年の100億8,000万米ドルから2031年には358億8,000万米ドルに成長し、予測期間中 (2024-2031年) のCAGRは17.20%で成長する見通しです。

スマートスピーカー市場は、可処分所得の増加、スマートホームの普及拡大、多機能デバイスの需要拡大など、いくつかの重要な要因によって大きな成長を遂げています。従来の手動制御スピーカーからAI搭載型代替品へのシフトは、自動音声認識と自然言語処理 (NLP) の進歩によって促進されています。Alexaを搭載したAmazon Echoや、Google Echoを搭載したGoogle Homeなどの主要製品は、これらの技術を活用して、BluetoothやWi-Fiなどの無線接続を介してユーザーのコマンドを効率的に処理します。この変革は、インターネット利用の急増とデジタル化、特に技術革新をますます受け入れるミレニアル世代の間で、さらに拍車がかかっています。これらのAI駆動型スマートスピーカーは、音楽再生や食品注文などのタスクを音声コマンドで実行できるだけでなく、場所、ニュース、娯楽オプションに関する情報をリアルタイムで提供することもできます。日常生活へのシームレスな利便性の統合は、消費者のライフスタイルをスマートな生活体験へと高めています。デジタル化が進み、消費者が新たなテクノロジーを受け入れるようになるにつれ、スマートスピーカーの市場力学は継続的に拡大する態勢を整えています。これらの動向から、世界のスマートスピーカー市場は今後も堅調に推移するものと思われます。

目次

イントロダクション

  • 分析目的
  • 定義
  • 市場範囲

分析手法

  • 情報調達
  • 二次データソースと一次データソース
  • 市場規模予測
  • 市場の想定と制限

エグゼクティブサマリー

  • 市場の概要と見通し
  • 需給動向の分析
  • セグメント別の機会分析

市場力学と見通し

  • 市場概要
  • 市場規模
  • 市場力学
    • 推進力と機会
    • 抑制要因と課題
  • ポーター分析と影響
    • 競争企業間の敵対関係
    • 代替品の脅威
    • 買い手の交渉力
    • 新規参入業者の脅威
    • 供給企業の交渉力

主な市場の考察

  • 重要成功要因
  • 競合の程度
  • 主な投資機会
  • 市場エコシステム
  • 技術進歩
  • 規制情勢
  • バリューチェーン分析
  • ケーススタディ分析
  • PESTEL分析
  • 市場魅力度指数
  • 価格分析

世界のスマートスピーカーの市場規模 (インテリジェントバーチャルアシスタント (IVA) 別)・CAGR (2024~2031年)

  • 市場概要
  • Alexa
  • Google Assistant
  • Siri
  • Dueros
  • Aligenie
  • Xiao AI
  • その他

世界のスマートスピーカーの市場規模 (コンポーネント別)・CAGR (2024~2031年)

  • 市場概要
  • ハードウェア
    • プロセッサ
    • メモリ
    • パワーIC
    • コネクティビティIC
    • マイク
    • スピーカー用ドライバ
    • オーディオIC
    • その他
  • ソフトウェア

世界のスマートスピーカーの市場規模 (用途別)・CAGR (2024~2031年)

  • 市場概要
  • スマートホーム
  • 民生用
  • スマートオフィス
  • その他

世界のスマートスピーカーの市場規模・CAGR (2024~2031年)

  • 北米 (IVA別、コンポーネント別、用途別)
    • 米国
    • カナダ
  • 欧州 (IVA別、コンポーネント別、用途別)
    • 英国
    • ドイツ
    • スペイン
    • フランス
    • イタリア
    • その他欧州
  • アジア太平洋 (IVA別、コンポーネント別、用途別)
    • 中国
    • インド
    • 日本
    • 韓国
    • その他アジア太平洋
  • ラテンアメリカ (IVA別、コンポーネント別、用途別)
    • ブラジル
    • その他ラテンアメリカ
  • 中東・アフリカ (IVA別、コンポーネント別、用途別)
    • 湾岸協力会議 (GCC) 諸国
    • 南アフリカ
    • その他中東・アフリカ

競合情報

  • 上位5社の比較
  • 主要企業の市場ポジショニング (2023年)
  • 主な市場企業が採用した戦略
  • 市場の最近の動向
  • 企業の市場シェア分析 (2023年)
  • 主要企業の企業プロファイル
    • 会社概要
    • 製品ポートフォリオ分析
    • セグメント別シェア分析
    • 収益の対前年成長率 (YoY) の比較 (2021-2023)

主要企業プロファイル

  • Amazon
  • Alphabet
  • Baidu
  • Alibaba
  • Xiaomi
  • TCL Technology
  • Apple
  • Sonos
  • Bose
  • Lenovo
  • Facebook
  • Samsung
  • Sony
  • Anker Innovations
  • SK Telecom
  • LG Electronics
  • Panasonic
  • Altec Lansing
  • Libratone
  • Mobvoi

結論と推奨事項

目次
Product Code: SQMIG25E2084

Global Smart Speaker Market size was valued at USD 8.6 billion in 2022 and is poised to grow from USD 10.08 billion in 2023 to USD 35.88 billion by 2031, growing at a CAGR of 17.20% during the forecast period (2024-2031).

The smart speaker market is experiencing significant growth driven by several key factors including rising disposable incomes, the increasing prevalence of smart homes, and a growing demand for multifunctional devices. The shift from traditional manually controlled speakers to AI-powered alternatives has been catalyzed by advancements in automated speech recognition and natural language processing (NLP). Leading products such as Amazon Echo, featuring Alexa, and Google Home, equipped with Google Assistant, leverage these technologies to efficiently process user commands via wireless connections like Bluetooth and Wi-Fi. This transformation is further fueled by the surge in internet usage and digitalization, particularly among Millennials, who increasingly embrace technological innovations. These AI-driven smart speakers are not only capable of executing voice commands for tasks like music playback and food ordering but also provide real-time information on locations, news, and entertainment options. This seamless integration of convenience into daily life is elevating consumer lifestyles toward a smart living experience. As digitalization continues to advance and consumers become more receptive to emerging technologies, the dynamics of the smart speaker market are poised for continued expansion. Overall, these trends indicate a strong trajectory for the global smart speaker market in the foreseeable future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Smart Speaker market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Smart Speaker Market Segmental Analysis

Global Smart Speaker Market is segmented into Intelligent Virtual Assistant, Component, Application, and region. By Intelligent Virtual Assistant, the market is classified into Alexa, Google Assistant, Siri, Dueros, Aligenie, Xiao AI, and Others. Depending on the Component, it is categorized into Hardware, and Software. According to Application, the market is divided into Smart Home, Consumer, Smart Office, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Smart Speaker Market

The global smart speaker market is witnessing significant growth, primarily driven by the increasing demand for smart home devices. This surge in popularity is a result of technological advancements and a shift towards data-oriented innovations, which are transforming the landscape from traditional information technology to artificial intelligence. As artificial intelligence continues to evolve, consumers are progressively adopting smart technology, favoring these modern solutions over conventional manually-operated gadgets. This changing behavior reflects a broader trend, where households are progressively integrating smart speakers and related technologies into their daily lives, ultimately propelling the market forward.

Restraints in the Global Smart Speaker Market

The Global Smart Speaker market is facing significant restraints primarily due to concerns over data security and user privacy. As these devices heavily rely on voice-activated commands like "OK Google," "Alexa," and "Siri," the potential misuse of collected data raises alarms among consumers regarding their personal information's protection and safety. This apprehension stems from a growing awareness that data, which is essential for both personal privacy and commercial use in advertising and marketing, could be exploited inappropriately. Thus, the fear surrounding unauthorized access to voice patterns and the potential for misuse acts as a formidable barrier to market growth.

Market Trends of the Global Smart Speaker Market

The Global Smart Speaker market is witnessing a significant demographic shift as voice-assistance platforms cater to diverse user preferences across age groups. In the United States, younger users (18-24) predominantly favor Apple's Siri, while Amazon Alexa appeals more to the 35+ demographic, indicating distinct trends in consumer behavior. With over 135 million Americans engaging with voice assistants-both through smart speakers and alternative devices-key functionalities such as general inquiries, real-time updates on weather and traffic, and music streaming are driving market growth. This evolving landscape highlights the necessity for manufacturers to tailor their offerings to meet the specific needs of varied age demographics.

Table of Contents

Introduction

  • Objectives of the Study
  • Scope of the Report
  • Definitions

Research Methodology

  • Information Procurement
  • Secondary & Primary Data Methods
  • Market Size Estimation
  • Market Assumptions & Limitations

Executive Summary

  • Global Market Outlook
  • Supply & Demand Trend Analysis
  • Segmental Opportunity Analysis

Market Dynamics & Outlook

  • Market Overview
  • Market Size
  • Market Dynamics
    • Driver & Opportunities
    • Restraints & Challenges
  • Porters Analysis & Impact
    • Competitive rivalry
    • Threat of substitute
    • Bargaining power of buyers
    • Threat of new entrants
    • Bargaining power of suppliers

Key Market Insights

  • Key Success Factors
  • Degree of Competition
  • Top Investment Pockets
  • Market Ecosystem
  • Technological Advancement
  • Regulatory Landscape
  • Value Chain Analysis
  • Case Study Analysis
  • PESTEL Analysis
  • Market Attractiveness Index
  • Pricing Analysis

Global Smart Speaker Market Size by Intelligent Virtual Assistant & CAGR (2024-2031)

  • Market Overview
  • Alexa
  • Google Assistant
  • Siri
  • Dueros
  • Aligenie
  • Xiao AI
  • Others

Global Smart Speaker Market Size by Component & CAGR (2024-2031)

  • Market Overview
  • Hardware
    • Processor
    • Memory
    • Power IC
    • Connectivity IC
    • Microphone
    • Speaker Driver
    • Audio IC
    • Others
  • Software

Global Smart Speaker Market Size by Application & CAGR (2024-2031)

  • Market Overview
  • Smart Home
  • Consumer
  • Smart Office
  • Others

Global Smart Speaker Market Size & CAGR (2024-2031)

  • North America, (Intelligent Virtual Assistant, Component, Application)
    • US
    • Canada
  • Europe, (Intelligent Virtual Assistant, Component, Application)
    • UK
    • Germany
    • Spain
    • France
    • Italy
    • Rest of Europe
  • Asia-Pacific, (Intelligent Virtual Assistant, Component, Application)
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Latin America, (Intelligent Virtual Assistant, Component, Application)
    • Brazil
    • Rest of Latin America
  • Middle East & Africa, (Intelligent Virtual Assistant, Component, Application)
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

Competitive Intelligence

  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2023
  • Strategies Adopted by Key Market Players
  • Recent Developments in the Market
  • Company Market Share Analysis, 2023
  • Company Profiles of All Key Players
    • Company Details
    • Product Portfolio Analysis
    • Company's Segmental Share Analysis
    • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

  • Amazon
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Alphabet
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Baidu
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Alibaba
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Xiaomi
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • TCL Technology
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Apple
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Sonos
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Bose
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Lenovo
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Facebook
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Samsung
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Sony
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Anker Innovations
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • SK Telecom
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • LG Electronics
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Panasonic
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Altec Lansing
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Libratone
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Mobvoi
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments

Conclusion & Recommendation