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市場調査レポート
商品コード
1596830
スマートスピーカーの市場規模・シェア・成長分析 (インテリジェントバーチャルアシスタント別、エンドユーザー別、流通チャネル別、種類別、地域別):産業予測 (2024~2031年)Smart Speaker Market Size, Share, Growth Analysis, By Intelligent Virtual Assistant, By End-User, By Distribution Channel, By Type, By Region - Industry Forecast 2024-2031 |
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スマートスピーカーの市場規模・シェア・成長分析 (インテリジェントバーチャルアシスタント別、エンドユーザー別、流通チャネル別、種類別、地域別):産業予測 (2024~2031年) |
出版日: 2024年11月22日
発行: SkyQuest
ページ情報: 英文 165 Pages
納期: 3~5営業日
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世界のスマートスピーカーの市場規模は、2022年に86億米ドルと評価され、2023年の100億8,000万米ドルから2031年には358億8,000万米ドルに成長し、予測期間中 (2024-2031年) のCAGRは17.20%で成長する見通しです。
スマートスピーカー市場は、可処分所得の増加、スマートホームの普及拡大、多機能デバイスの需要拡大など、いくつかの重要な要因によって大きな成長を遂げています。従来の手動制御スピーカーからAI搭載型代替品へのシフトは、自動音声認識と自然言語処理 (NLP) の進歩によって促進されています。Alexaを搭載したAmazon Echoや、Google Echoを搭載したGoogle Homeなどの主要製品は、これらの技術を活用して、BluetoothやWi-Fiなどの無線接続を介してユーザーのコマンドを効率的に処理します。この変革は、インターネット利用の急増とデジタル化、特に技術革新をますます受け入れるミレニアル世代の間で、さらに拍車がかかっています。これらのAI駆動型スマートスピーカーは、音楽再生や食品注文などのタスクを音声コマンドで実行できるだけでなく、場所、ニュース、娯楽オプションに関する情報をリアルタイムで提供することもできます。日常生活へのシームレスな利便性の統合は、消費者のライフスタイルをスマートな生活体験へと高めています。デジタル化が進み、消費者が新たなテクノロジーを受け入れるようになるにつれ、スマートスピーカーの市場力学は継続的に拡大する態勢を整えています。これらの動向から、世界のスマートスピーカー市場は今後も堅調に推移するものと思われます。
Global Smart Speaker Market size was valued at USD 8.6 billion in 2022 and is poised to grow from USD 10.08 billion in 2023 to USD 35.88 billion by 2031, growing at a CAGR of 17.20% during the forecast period (2024-2031).
The smart speaker market is experiencing significant growth driven by several key factors including rising disposable incomes, the increasing prevalence of smart homes, and a growing demand for multifunctional devices. The shift from traditional manually controlled speakers to AI-powered alternatives has been catalyzed by advancements in automated speech recognition and natural language processing (NLP). Leading products such as Amazon Echo, featuring Alexa, and Google Home, equipped with Google Assistant, leverage these technologies to efficiently process user commands via wireless connections like Bluetooth and Wi-Fi. This transformation is further fueled by the surge in internet usage and digitalization, particularly among Millennials, who increasingly embrace technological innovations. These AI-driven smart speakers are not only capable of executing voice commands for tasks like music playback and food ordering but also provide real-time information on locations, news, and entertainment options. This seamless integration of convenience into daily life is elevating consumer lifestyles toward a smart living experience. As digitalization continues to advance and consumers become more receptive to emerging technologies, the dynamics of the smart speaker market are poised for continued expansion. Overall, these trends indicate a strong trajectory for the global smart speaker market in the foreseeable future.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Smart Speaker market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Smart Speaker Market Segmental Analysis
Global Smart Speaker Market is segmented into Intelligent Virtual Assistant, Component, Application, and region. By Intelligent Virtual Assistant, the market is classified into Alexa, Google Assistant, Siri, Dueros, Aligenie, Xiao AI, and Others. Depending on the Component, it is categorized into Hardware, and Software. According to Application, the market is divided into Smart Home, Consumer, Smart Office, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Driver of the Global Smart Speaker Market
The global smart speaker market is witnessing significant growth, primarily driven by the increasing demand for smart home devices. This surge in popularity is a result of technological advancements and a shift towards data-oriented innovations, which are transforming the landscape from traditional information technology to artificial intelligence. As artificial intelligence continues to evolve, consumers are progressively adopting smart technology, favoring these modern solutions over conventional manually-operated gadgets. This changing behavior reflects a broader trend, where households are progressively integrating smart speakers and related technologies into their daily lives, ultimately propelling the market forward.
Restraints in the Global Smart Speaker Market
The Global Smart Speaker market is facing significant restraints primarily due to concerns over data security and user privacy. As these devices heavily rely on voice-activated commands like "OK Google," "Alexa," and "Siri," the potential misuse of collected data raises alarms among consumers regarding their personal information's protection and safety. This apprehension stems from a growing awareness that data, which is essential for both personal privacy and commercial use in advertising and marketing, could be exploited inappropriately. Thus, the fear surrounding unauthorized access to voice patterns and the potential for misuse acts as a formidable barrier to market growth.
Market Trends of the Global Smart Speaker Market
The Global Smart Speaker market is witnessing a significant demographic shift as voice-assistance platforms cater to diverse user preferences across age groups. In the United States, younger users (18-24) predominantly favor Apple's Siri, while Amazon Alexa appeals more to the 35+ demographic, indicating distinct trends in consumer behavior. With over 135 million Americans engaging with voice assistants-both through smart speakers and alternative devices-key functionalities such as general inquiries, real-time updates on weather and traffic, and music streaming are driving market growth. This evolving landscape highlights the necessity for manufacturers to tailor their offerings to meet the specific needs of varied age demographics.