歩数計市場レポート：製品タイプ別、用途別、流通チャネル別、地域別、2024年～2032年

世界の歩数計市場規模は2023年に22億米ドルに達しました。今後、IMARC Groupは、2024年から2032年の間に4.9%の成長率（CAGR）を示し、市場は2032年までに34億米ドルに達すると予測しています。慢性疾患や急性疾患の有病率の上昇、低コストと利便性による外来患者滞在への嗜好の高まり、健康意識の高まりなどが市場を牽引する主な要因となっています。

歩数計は、個人が歩いた歩数を記録するために設計された電子式または機械式の装置です。ベルトにつけたりポケットに入れたりできるほどコンパクトで、加速度計やジャイロスコープなどのセンサーが搭載されています。これらのセンサーがウォーキングやランニングを示す動きのパターンを検出し、歩数に変換します。このガジェットは歩数カウンターとしてだけでなく、ユーザーの歩幅やエネルギー消費指標に基づいて、移動距離や消費カロリーも頻繁に測定します。その結果、身体活動を数値化し、より活動的なライフスタイルを後押しします。加えて、最近の製品の中には、包括的な健康追跡エコシステムを提供するために、スマートフォンとの同期など、より高度な機能を組み込んでいるものもあります。

世界市場の主な原動力は、身体的健康の重要性に対する意識の高まりであり、これが消費者の採用率の上昇につながっています。これに伴い、心拍モニタリングや睡眠トラッキングなどの高度な機能の統合が、デバイスの応用範囲を拡大し、市場に弾みをつけています。さらに、身体活動を促進する政府の取り組みが、市場の重要な成長促進要因として作用しています。これに加えて、デバイスの使いやすさと手頃な価格が、市場に有利な機会を生み出しています。また、ハイテク企業と医療提供者のコラボレーションも、市場にプラスの影響を与えています。さらに、フィットネスにおけるゲーミフィケーションの動向も市場を牽引しています。その他、生活習慣病の世界の増加、便利な購入オプションを提供するeコマースチャネルの急増、より効率的なモデルの利用可能性を保証する継続的な技術革新、臨床研究や集団ベースの研究における応用範囲の拡大などが市場に貢献しています。

歩数計の市場動向と促進要因：

高齢化に伴う人口動態の変化

高齢者の割合の増加を特徴とする人口動態の変化は、歩数計市場の実質的な原動力となっています。高齢化が進むにつれて、一貫した身体活動が健康全般に果たす重要な役割の認識がより顕著になっています。医療専門家は、心臓血管の健康、骨密度、精神的な健康の維持に役立つ低負荷の運動として、ウォーキングを推奨することが多いです。歩数計はこの点で、日々の活動レベルを数値化するシンプルかつ効果的な手段となります。万歩計は簡単に使用できるため、技術に疎い高齢者には特に魅力的です。さらに、加齢に伴う身体的な制限から、高齢者は自分の身体活動を注意深くモニターし、無理をしたり、座りっぱなしの生活を送ったりしないようにすることが重要です。このようなバランスの必要性が、この人口層に対するこの装置の魅力を高めています。

遠隔医療技術の進歩

遠隔医療技術の進歩は、歩数計市場の成長と相乗的な関係にあります。テレヘルスプラットフォームの進歩により、医療提供者は患者の様々な健康パラメータを遠隔監視することがますます現実的になってきています。その中で歩数計は、医師が患者の身体活動を追跡するための便利な道具として役立っています。患者は、歩数データを他の健康指標とともに、安全な遠隔医療ポータルを介して共有することができ、より微妙で情報に基づいたヘルスケア相談が可能になります。この統合は、ヘルスケアの応答性を高めるだけでなく、人々が自分の健康管理に積極的に参加する動機付けにもなっています。より多くの医療提供者が歩数計の使用を提案すればするほど、歩数計は現代のヘルスケアパラダイムに不可欠なものとなります。したがって、遠隔医療プラットフォームとのシームレスな統合は、このデバイスの有用性を大幅に広げています。

データ主導のライフスタイルに対する消費者の嗜好の高まり

健康、フィットネス、ライフスタイルの選択について十分な情報を得た上で意思決定を行うために、定量化可能なデータを活用することにますます注目が集まっています。歩数をカウントするデバイスは、この流れにシームレスに適合し、日々の活動に関するリアルタイムで実用的な洞察を提供します。この動向は、睡眠パターンからカロリー摂取量まで、あらゆるものを追跡することに慣れている、テクノロジーに精通した若い消費者の間で特に顕著です。また、スマートフォンやその他のスマートデバイスと同期できるため、データ中心の生活を送る消費者にとって不可欠なツールとなっています。その結果、メーカー各社は、より洞察的で実用的な指標を提供するため、これらの機器のデータ分析機能を継続的に強化しています。データリッチでパーソナライズされた体験を求める消費者の需要が高まるにつれ、データ主導のライフスタイルの重要な要素として歩数計の採用も拡大しています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 世界の歩数計市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：製品タイプ別

• スマート歩数計
  • 市場動向
  • 市場予測
• 手動歩数計
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第7章 市場内訳：用途別

• 商業用
  • 市場動向
  • 市場予測
• 個人用
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第8章 市場内訳：流通チャネル別

• オンラインストア
  • 市場動向
  • 市場予測
• 小売店
  • 市場動向
  • 市場予測
• スーパーマーケット
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第9章 市場内訳：地域別

• 北米
  • 米国
    • 市場動向
    • 市場予測
  • カナダ
    • 市場動向
    • 市場予測
• アジア太平洋
  • 中国
    • 市場動向
    • 市場予測
  • 日本
    • 市場動向
    • 市場予測
  • インド
    • 市場動向
    • 市場予測
  • 韓国
    • 市場動向
    • 市場予測
  • オーストラリア
    • 市場動向
    • 市場予測
  • インドネシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 欧州
  • ドイツ
    • 市場動向
    • 市場予測
  • フランス
    • 市場動向
    • 市場予測
  • 英国
    • 市場動向
    • 市場予測
  • イタリア
    • 市場動向
    • 市場予測
  • スペイン
    • 市場動向
    • 市場予測
  • ロシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• ラテンアメリカ
  • ブラジル
    • 市場動向
    • 市場予測
  • メキシコ
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 中東・アフリカ地域
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第10章 促進要因、抑制要因、機会

• 市場概要
• 促進要因
• 抑制要因
• 機会

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第13章 価格分析

第14章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Fitbit（Google LLC）
  • Garmin Ltd.
  • HRM USA Inc.
  • OMRON Healthcare Co. Ltd.（OMRON Corporation）
  • Xiaomi Inc.
  • Yamasa Tokei Keiki Co. Ltd.

List of Figures

• Figure 1: Global: Pedometer Market: Major Drivers and Challenges
• Figure 2: Global: Pedometer Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Pedometer Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 4: Global: Pedometer Market: Breakup by Product Type (in %), 2023
• Figure 5: Global: Pedometer Market: Breakup by Application (in %), 2023
• Figure 6: Global: Pedometer Market: Breakup by Distribution Channel (in %), 2023
• Figure 7: Global: Pedometer Market: Breakup by Region (in %), 2023
• Figure 8: Global: Pedometer (Smart Pedometer) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 9: Global: Pedometer (Smart Pedometer) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 10: Global: Pedometer (Manual Pedometer) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 11: Global: Pedometer (Manual Pedometer) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 12: Global: Pedometer (Other Product Types) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 13: Global: Pedometer (Other Product Types) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 14: Global: Pedometer (Commercial Competition) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 15: Global: Pedometer (Commercial Competition) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 16: Global: Pedometer (Personal Use) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 17: Global: Pedometer (Personal Use) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 18: Global: Pedometer (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 19: Global: Pedometer (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 20: Global: Pedometer (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 21: Global: Pedometer (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 22: Global: Pedometer (Retail Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 23: Global: Pedometer (Retail Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 24: Global: Pedometer (Supermarkets) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 25: Global: Pedometer (Supermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 26: Global: Pedometer (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 27: Global: Pedometer (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 28: North America: Pedometer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 29: North America: Pedometer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 30: United States: Pedometer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 31: United States: Pedometer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 32: Canada: Pedometer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 33: Canada: Pedometer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 34: Asia-Pacific: Pedometer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 35: Asia-Pacific: Pedometer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 36: China: Pedometer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 37: China: Pedometer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 38: Japan: Pedometer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 39: Japan: Pedometer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 40: India: Pedometer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 41: India: Pedometer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 42: South Korea: Pedometer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 43: South Korea: Pedometer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 44: Australia: Pedometer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 45: Australia: Pedometer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 46: Indonesia: Pedometer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 47: Indonesia: Pedometer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 48: Others: Pedometer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 49: Others: Pedometer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 50: Europe: Pedometer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 51: Europe: Pedometer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 52: Germany: Pedometer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 53: Germany: Pedometer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 54: France: Pedometer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 55: France: Pedometer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 56: United Kingdom: Pedometer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 57: United Kingdom: Pedometer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 58: Italy: Pedometer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 59: Italy: Pedometer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 60: Spain: Pedometer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 61: Spain: Pedometer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 62: Russia: Pedometer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 63: Russia: Pedometer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 64: Others: Pedometer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 65: Others: Pedometer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 66: Latin America: Pedometer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 67: Latin America: Pedometer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 68: Brazil: Pedometer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 69: Brazil: Pedometer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 70: Mexico: Pedometer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 71: Mexico: Pedometer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 72: Others: Pedometer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 73: Others: Pedometer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 74: Middle East and Africa: Pedometer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 75: Middle East and Africa: Pedometer Market: Breakup by Country (in %), 2023
• Figure 76: Middle East and Africa: Pedometer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 77: Global: Pedometer Industry: Drivers, Restraints, and Opportunities
• Figure 78: Global: Pedometer Industry: Value Chain Analysis
• Figure 79: Global: Pedometer Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Pedometer Market: Key Industry Highlights, 2023 & 2032
• Table 2: Global: Pedometer Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
• Table 3: Global: Pedometer Market Forecast: Breakup by Application (in Million US$), 2024-2032
• Table 4: Global: Pedometer Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 5: Global: Pedometer Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 6: Global: Pedometer Market: Competitive Structure
• Table 7: Global: Pedometer Market: Key Players

Abstract

The global pedometer market size reached US$ 2.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 3.4 Billion by 2032, exhibiting a growth rate (CAGR) of 4.9% during 2024-2032. The rising prevalence of chronic and acute indications, increasing preference for outpatient stay due to lower costs and convenience, and the increasing health consciousness represent some of the key factors driving the market.

A pedometer is an electronic or mechanical device designed to track the number of steps taken by an individual. The instrument is compact enough to be attached to a belt or placed in a pocket and is engineered with sensors like accelerometers or gyroscopes. These sensors detect movement patterns indicative of walking or running and convert them into a step count. The gadget serves not only as a step counter but also frequently measures the distance traveled and calories burned, based on the user's step length and energy expenditure metrics. As a result, it assists in quantifying physical activity, encouraging a more active lifestyle. Additionally, some modern variants are incorporating more advanced functionalities, including syncing with smartphones to offer a comprehensive health tracking ecosystem.

The global market is primarily driven by the increasing awareness about the importance of physical health, which is leading to higher consumer adoption rates. In line with this, the integration of advanced features such as heart rate monitoring and sleep tracking is expanding the device's range of applications, thus providing an impetus to the market. Moreover, governmental initiatives promoting physical activity are acting as a significant growth-inducing factor for the market. Besides this, the device's user-friendliness and affordability are creating lucrative opportunities in the market. Also, collaborations between tech companies and healthcare providers are impacting the market positively. The market is further driven by the trend of gamification in fitness, which is making these devices more engaging for users. Some of the other factors contributing to the market include the global rise in lifestyle-related diseases, burgeoning e-commerce channels offering convenient purchasing options, continuous innovations ensuring the availability of more efficient models, and the broadening scope of application in clinical studies and population-based research.

Pedometer Market Trends/Drivers:

Demographic shifts in aging population

The demographic transformation characterized by an increasing percentage of older adults is serving as a substantial driving force in the pedometer market. As people age, the recognition of the critical role that consistent physical activity plays in overall health becomes more pronounced. Medical professionals often recommend walking as a form of low-impact exercise that can aid in maintaining cardiovascular health, bone density, and mental well-being. Pedometers, in this regard, offer a simple yet effective means to quantify daily activity levels. The ease with which these devices can be used makes them particularly appealing to older adults who may not be as tech-savvy. Furthermore, the physical limitations that sometimes accompany aging make it crucial for older adults to monitor their physical activity carefully, ensuring they neither overexert themselves nor lead a sedentary lifestyle. The need for such balance augments the device's appeal for this demographic.

The progressive rise of telehealth technologies

The progressive rise of telehealth technologies has a synergistic relationship with the growing market for pedometers. With advancements in telehealth platforms, healthcare providers are finding it increasingly feasible to monitor various health parameters of patients remotely. In this context, pedometers serve as convenient instruments for physicians to track the physical activity of their patients. Patients can share step-count data, along with other health metrics, via secure telehealth portals, allowing for more nuanced and informed healthcare consultations. This integration is not only making healthcare more responsive but also incentivizing people to actively participate in their health management. It's a reciprocal relationship; as more healthcare providers suggest using these step-counting devices, the more integral they become to modern healthcare paradigms. Therefore, the seamless integration with telehealth platforms is significantly broadening the device's utility.

Rising consumer preferences for data-driven lifestyles

Individuals are increasingly focusing on leveraging quantifiable data to make informed decisions about their health, fitness, and lifestyle choices. Devices that count steps fit seamlessly into this narrative, offering real-time, actionable insights into one's daily activities. This trend is particularly pronounced among younger, tech-savvy consumers who are accustomed to tracking everything from their sleep patterns to caloric intake. The capacity for these devices to sync with smartphones and other smart devices also augments their utility, making them indispensable tools for those leading data-centric lives. As a result, manufacturers are continually enhancing the data analytics capabilities of these devices to offer more insightful and actionable metrics. As consumer demand for data-rich, personalized experiences are growing, the adoption of step-counting devices as a critical component of data-driven lifestyles is also expanding.

Pedometer Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global pedometer market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product type, application, and distribution channel.

Breakup by Product Type:

Smart Pedometer

Manual Pedometer

Others

Smart pedometer represents the largest market segment

The report has provided a detailed breakup and analysis of the market based on the product type. This includes smart pedometer, manual pedometer, and others. According to the report, smart pedometer represented the largest segment.

Smart pedometers are increasingly popular due to growing consumer interest in health and fitness, supported by smartphone integration and multi-functional features such as heart rate tracking and sleep monitoring. Technological advancements in sensor accuracy and battery life have also enhanced their appeal. A burgeoning ecosystem of fitness applications adds value to these devices, while consumers' willingness to pay a premium for connected health solutions is driving growth in this segment.

On the other hand, manual pedometers continue to hold a smaller market share, largely driven by their affordability and simplicity. Despite lacking advanced features, they are preferred by certain demographics who are not tech-savvy. Besides this, these devices benefit from low manufacturing costs and are often purchased in bulk for educational or corporate wellness programs.

Breakup by Application:

Commercial Competition

Personal Use

Others

Personal use represents the largest market segment

The report has provided a detailed breakup and analysis of the market based on the application. This includes commercial competition, personal use, and others. According to the report, personal use represented the largest segment.

The increased awareness of the benefits of physical fitness and the necessity to monitor daily activity levels has propelled the demand for pedometers for personal use. The integration of smart features like heart rate monitoring, sleep tracking, and notifications adds value and increases user engagement. A rise in disposable income allows for more discretionary spending on health and wellness gadgets. The proliferation of online platforms and apps that provide social sharing and competition features encourages continuous use and repurchasing of pedometers.

On the other hand, the commercial competition segment is driven by factors such as corporate wellness programs that aim to improve employee health and, by extension, productivity. Companies purchase pedometers in bulk for initiatives that encourage employees to engage in healthy behaviors. These programs often feature competitive elements where employees can compare and challenge each other, hence driving up the use of pedometers in commercial spaces.

Breakup by Distribution Channel:

Online Stores

Retail Stores

Supermarkets

Others

Retail stores accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online stores, retail stores, supermarkets and others. According to the report, retail stores represented the largest segment.

Retail stores remain a significant channel for pedometer sales, driven by the opportunity for consumers to try out the product before purchasing. In-store customer service and personalized assistance are also factors that lead customers to prefer retail stores. The tangibility of purchasing in-store, where customers can interact with the product, plays a crucial role in the decision-making process. Retailers also often offer exclusive in-store discounts and promotions, making it financially appealing for customers. Despite the rise of online shopping, retail stores continue to hold a strong position in the pedometer market.

On the other hand, segments such as supermarkets and online stores contribute to the pedometer market but to a lesser extent compared to retail stores. Online stores offer the advantage of convenience and a wider range of product selection. Supermarkets provide the benefit of one-stop shopping, where consumers can purchase pedometers along with other essentials. However, the lack of personalized assistance and the inability to try the product before purchase limit growth in these channels.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest pedometer market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America leads the global pedometer market, significantly driven by increasing health awareness and high disposable incomes. The early adoption of wearable technology in the region also plays a crucial role in market growth. Corporate wellness programs that promote the use of pedometers for tracking physical activity have been an influential factor in the increased usage of these devices. Moreover, the extensive distribution network in the region, including retail stores, online platforms, and specialty fitness stores, has contributed to the accessibility and availability of pedometers.

Also, extensive research and development (R&D) activities in wearable technology are also more prominent in the region, leading to the introduction of innovative features and functionalities in pedometers. Lastly, high levels of urbanization, sedentary lifestyles, and increasing rates of obesity in the region have contributed to the surge in demand for pedometers, making North America a dominant player in the global pedometer market.

Competitive Landscape:

Key players in the global pedometer market are actively focusing on technological advancements to develop products with enhanced features such as long battery life, increased accuracy, and user-friendly interfaces. These entities are also investing heavily in research and development to introduce innovations that add value to the consumer experience. Partnerships with health organizations and integration with smartphone applications are additional strategies being employed by the major companies to sustain market growth. To expand their global reach, these leaders are establishing strategic collaborations with local distributors and retailers. Besides this, they are increasingly adopting e-commerce platforms to improve accessibility. By implementing these strategies, they aim to meet the needs of the health-conscious and digitally savvy customer base.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Fitbit (Google LLC)

Garmin Ltd.

HRM USA Inc.

OMRON Healthcare Co. Ltd. (OMRON Corporation)

Xiaomi Inc.

Yamasa Tokei Keiki Co. Ltd

Recent Developments:

In August 2023, Fitbit (Google LLC) announced a comprehensive redesign of its app, set to launch this fall, which aims to simplify user experience while offering enhanced customization and streamlined access to key statistics. Incorporating Google's Material Design standards, the updated app will feature new visuals, revised icons, and a refined color palette, along with a simplified navigation structure condensed into three primary tabs: Today, Coach, and You.

In August 2023, Garmin announced that their smartwatches were deployed to help assess the physical fitness of U.S. Space Force Guardians. Commissioned by the Air Force Research Laboratory (AFRL), the two-year study will explore the effectiveness of smartwatch technology to supplant annual physical fitness assessments.

In August 2023, OMRON Healthcare partnered with EPIC Health, a Detroit-based health system, to combat health disparities and reduce the risks of heart attacks and strokes in underserved communities. The collaboration will leverage VitalSight, OMRON's inaugural remote patient monitoring service focused on high blood pressure management, particularly for patients with uncontrolled Stage 2 hypertension.

Key Questions Answered in This Report

• 1. How big is the global pedometer market?
• 2. What is the expected growth rate of the global pedometer market during 2024-2032?
• 3. What are the key factors driving the global pedometer market?
• 4. What has been the impact of COVID-19 on the global pedometer market?
• 5. What is the breakup of the global pedometer market based on the product type?
• 6. What is the breakup of the global pedometer market based on the application?
• 7. What is the breakup of the global pedometer market based on the distribution channel?
• 8. What are the key regions in the global pedometer market?
• 9. Who are the key players/companies in the global pedometer market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Pedometer Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product Type

• 6.1 Smart Pedometer
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Manual Pedometer
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Others
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by Application

• 7.1 Commercial Competition
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Personal Use
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Others
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast

8 Market Breakup by Distribution Channel

• 8.1 Online Stores
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Retail Stores
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Supermarkets
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Others
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia-Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 Drivers, Restraints, and Opportunities

• 10.1 Overview
• 10.2 Drivers
• 10.3 Restraints
• 10.4 Opportunities

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Fitbit (Google LLC)
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
  • 14.3.2 Garmin Ltd.
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
    • 14.3.2.3 Financials
    • 14.3.2.4 SWOT Analysis
  • 14.3.3 HRM USA Inc.
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
  • 14.3.4 OMRON Healthcare Co. Ltd. (OMRON Corporation)
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
    • 14.3.4.3 SWOT Analysis
  • 14.3.5 Xiaomi Inc.
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
    • 14.3.5.3 Financials
  • 14.3.6 Yamasa Tokei Keiki Co. Ltd.
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio