ピーナッツバター市場レポート：製品タイプ、流通チャネル、地域別、2024年～2032年

世界のピーナッツバター市場規模は2023年に43億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて4.19%の成長率（CAGR）を示し、2032年には62億米ドルに達すると予測しています。同市場は、ピーナッツバターの健康と栄養面での利点に関する意識の高まり、利便性重視の高まり、植物ベースの食生活の採用率の上昇、フィットネス愛好家の間でのピーナッツバターの人気の高まり、フレーバーと品種の急速な技術革新などを背景に急成長しています。

ピーナッツバター市場の分析：

市場の成長と規模：ピーナッツバターの栄養価の高さと多様性、様々な消費者層における需要の高まり、食生活の変化などを背景に、市場は安定した成長を遂げています。

主な市場促進要因：市場成長に影響を与える主な促進要因には、様々なレシピやスナックにおける便利でおいしい食材としてのピーナッツバターの汎用性の増加、植物ベースの食事に対する意識の高まり、フィットネス愛好家の間での製品人気の上昇、フレーバーや品種における急速な技術革新などがあります。

技術の進歩：食品加工と包装技術における最近の技術革新は、様々なタイプのピーナッツバターの生産を可能にし、市場の成長を支えています。さらに、eコマースやデジタルマーケティングの進歩が市場の成長を後押ししています。

産業用途：同市場は、甘い料理にもしょっぱい料理にも使える汎用性の高さから、家庭料理やプロの厨房で高い製品需要を経験しています。これに伴い、プロテインバー、シェイク、その他の健康志向のスナックに広く製品が組み込まれており、外出先での栄養補給の需要に合致しています。

主要市場動向：主な市場動向には、健康志向の消費者に対応したオーガニック・ナチュラル製品への継続的なシフトが含まれます。さらに、革新的なフレーバーや特殊なピーナッツバター製品への顕著なシフトが市場の成長を後押ししています。

地理的動向：食生活パターンの変化と健康意識の高まりにより、北米が市場をリードしています。その他の地域も、eコマースの急速な拡大や消費者の購買力向上に後押しされ、大きな伸びを示しています。

競合情勢：市場は、製品のイノベーション、戦略的パートナーシップ、販売チャネルの拡大に注力し、市場でのポジションを強化する大手多国籍企業とローカルブランドが混在しているのが特徴です。

課題と機会：市場は、原料価格の変動や地域ごとの嗜好への対応など、さまざまな課題に直面しています。しかし、健康志向の製品に対する需要の高まりとオンライン小売プラットフォームの拡大が、市場成長の新たな機会を生み出しています。

ピーナッツバター市場の動向：

ピーナッツバターの健康と栄養面での利点に対する意識の高まり

ピーナッツバターはタンパク質、健康的な脂肪、必須微量栄養素の豊富な供給源であり、これが市場成長の原動力となっています。筋肉の修復と成長を助けるタンパク質が含まれているため、健康志向の人々の間で人気があります。さらに、健康的な脂肪、特に心臓の健康に寄与し、健康的なコレステロール値の維持に役立つ一価不飽和脂肪と多価不飽和脂肪の存在が市場成長に寄与しています。これに加えて、ピーナッツバターは食物繊維の良い供給源でもあり、消化を助け、満腹感を促進し、体重管理に有益です。さらに、エネルギー代謝やフリーラジカルとの戦いに重要な役割を果たすビタミンEやビタミンB群などの必須ビタミンも含まれています。

高まる利便性重視

ピーナッツバターの利便性と汎用性が市場成長に大きく寄与しています。すぐに食べられる（RTE）という性質は、忙しいライフスタイルを送る人々にとって理想的な食品の選択肢となり、下ごしらえの必要なく素早く簡単に栄養を摂取できます。さらに、ピーナッツバターは時間に制約のある都市部では特に魅力的です。さらに、その汎用性はパンに塗るだけのスプレッドにとどまらず、スムージーやデザートから風味豊かな料理まで、さまざまな料理に幅広く利用されています。さらに、ピーナッツバターは保存期間が長く、常温での安定性に優れているため、頻繁に買い物をする必要がなくなり、食品廃棄を最小限に抑えることができます。

植物ベースの食生活の普及

消費者の食習慣の変化により、健康、環境、倫理的な懸念からベジタリアンやビーガンの食生活を選ぶ人が増えているため、植物ベースの食生活の人気が高まっており、市場の成長を後押ししています。植物由来の製品であるピーナッツバターは、このような食生活パターンにシームレスに適合し、タンパク質源が限られているベジタリアンやビーガンにとって不可欠な豊富なタンパク質源を提供します。さらに、筋肉の修復、骨の強化、体全体の健康維持にも役立ちます。さらに、健康志向の消費者の間で高まっているクリーンラベル食品への需要に応える、有機および非遺伝子組み換え（GMO）ピーナッツバターのバリエーションが入手しやすくなっていることも、市場の成長を後押ししています。

フィットネス愛好家の間で高まるピーナッツバター人気

ピーナッツバターは筋肉増強と修復に不可欠なタンパク質を多く含むため、フィジカル・トレーニングやボディービルに励む人々に好まれています。さらに、タンパク質は筋肉の構成要素であり、ピーナッツバターを定期的に摂取することで、アスリートやフィットネス愛好家の増加するタンパク質の必要量を満たす便利で効率的な方法を提供します。このほか、ピーナッツバターには炭水化物と脂肪がバランスよく含まれており、長時間の激しい運動には欠かせない持続的なエネルギー源となります。さらに、ピーナッツバターに含まれる健康的な脂肪の存在は、エネルギー需要をサポートするだけでなく、脂溶性ビタミンの吸収を助けるため、全体的な健康とフィットネスに貢献します。

フレーバーと品種の急速な革新

フレーバーの急速な革新と様々なタイプのピーナッツバターのイントロダクションは、市場の成長を促進する上で重要な役割を果たしています。メーカー各社は、多様な味覚や食生活のニーズに対応するため、幅広いフレーバーや種類のピーナッツ・バターを試しています。はちみつ、チョコレート、シナモンのような革新的なフレーバーや、サクサクとした食感、なめらかな食感の定番商品も登場しています。この多様化は、新しいエキゾチックな味を試したがる若い層に特に魅力的です。さらに、健康志向の消費者や糖尿病のような特定の食事条件を持つ消費者に対応する、低脂肪、砂糖不使用、オーガニックオプションのような特殊なピーナッツバターの品種開拓は、市場成長にプラスの影響を与えています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 世界のスイートスプレッド産業

• 市場概要
• 市場実績
  • 数量動向
  • 金額動向
• 市場内訳：地域別
• 市場内訳：製品タイプ別
• 市場予測

第6章 世界のピーナッツバター産業

• 市場概要
• 市場実績
  • 数量動向
  • 金額動向
• COVID-19の影響
• 市場内訳：地域別
• 市場内訳：製品タイプ別
• 市場内訳：流通チャネル別
• 市場予測
• 価格分析
  • 主要価格指標
  • 価格構造
  • 価格動向
• SWOT分析
  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威
• バリューチェーン分析
  • 概要
  • 原料サプライヤー
  • 原材料調達
  • ピーナッツバター製造業者
  • マーケティング
  • 販売業者
  • 輸出業者
  • 小売バイヤー
  • 機関投資家
• ポーターのファイブフォース分析
  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威
• 市場促進要因と成功要因

第7章 ピーナッツバター市場主要地域の実績

• 北米
  • 米国
    • 市場動向
    • 市場予測
  • カナダ
    • 市場動向
    • 市場予測
• アジア太平洋
  • 中国
    • 市場動向
    • 市場予測
  • 日本
    • 市場動向
    • 市場予測
  • インド
    • 市場動向
    • 市場予測
  • 韓国
    • 市場動向
    • 市場予測
  • オーストラリア
    • 市場動向
    • 市場予測
  • インドネシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 欧州
  • ドイツ
    • 市場動向
    • 市場予測
  • フランス
    • 市場動向
    • 市場予測
  • 英国
    • 市場動向
    • 市場予測
  • イタリア
    • 市場動向
    • 市場予測
  • スペイン
    • 市場動向
    • 市場予測
  • ロシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• ラテンアメリカ
  • ブラジル
    • 市場動向
    • 市場予測
  • メキシコ
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 中東・アフリカ地域
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第8章 ピーナッツバター市場内訳：製品タイプ別

• クランチピーナッツバター
  • 市場動向
  • 市場予測
• スムースピーナッツバター
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第9章 ピーナッツバター市場内訳：流通チャネル別

• スーパーマーケットとハイパーマーケット
  • 市場動向
  • 市場予測
• コンビニエンスストア
  • 市場動向
  • 市場予測
• オンラインストア
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第10章 競合情勢

• 市場構造
• 主要企業の市場シェア

第11章 ピーナッツバターの製造工程

• 製品概要
• 詳細なプロセスフロー
• 様々な種類の単位操作
• マスバランスと原材料要件

第12章 プロジェクトの詳細、必要条件、費用

• 土地要件と費用
• 建設要件と費用
• 工場レイアウト
• 工場機械
• 機械写真
• 原材料所要量と支出
• 原材料と最終製品の写真
• 包装の要件と支出
• 輸送の要件と支出
• ユーティリティの要件と支出
• 人員要件と支出
• その他の設備投資

第13章 融資と資金援助

第14章 プロジェクトの経済性

• プロジェクトの資本コスト
• 技術経済的パラメーター
• サプライチェーンの各段階における製品価格とマージン
• 課税と減価償却
• 収入予測
• 支出予測
• 財務分析
• 利益分析

第15章 主要プレーヤーのプロファイル

• Alpino Health Foods Private Limited
• DiSano
• Dr. Oetker GmbH
• Hormel Foods Corporation
• Sonya Foods Pvt. Ltd.
• The Hershey Company
• The J.M. Smucker Company
• The Kraft Heinz Company
• Unilever plc

List of Figures

• Figure 1: Global: Sweet Spreads Industry Overview
• Figure 2: Global: Sweet Spreads Market: Volume Trends (in '000 Tons), 2018-2023
• Figure 3: Global: Sweet Spreads Market: Value Trends (in Billion US$), 2018-2023
• Figure 4: Global: Sweet Spreads Market: Breakup by Region (in %), 2023
• Figure 5: Global: Sweet Spreads Market: Breakup by Product Type (in %), 2023
• Figure 6: Global: Sweet Spreads Market Forecast: Volume Trends (in '000 Tons), 2024-2032
• Figure 7: Global: Sweet Spreads Market Forecast: Value Trends (in Billion US$), 2024-2032
• Figure 8: Global: Peanut Butter Industry Overview
• Figure 9: Global: Peanut Butter Market: Volume Trends (in '000 Tons), 2018-2023
• Figure 10: Global: Peanut Butter Market: Value Trends (in Billion US$), 2018-2023
• Figure 11: Peanut Butter Market: Price Structure
• Figure 12: Global: Peanut Butter Market: Price Trends (in US$/Ton), 2018-2023
• Figure 13: Global: Peanut Butter Market: Breakup by Region (in %), 2023
• Figure 14: Global: Peanut Butter Market: Breakup by Product Type (in %), 2023
• Figure 15: Global: Peanut Butter Market: Breakup by Distribution Channel (in %), 2023
• Figure 16: Global: Peanut Butter Market Forecast: Volume Trends (in '000 Tons), 2024-2032
• Figure 17: Global: Peanut Butter Market Forecast: Value Trends (in Billion US$), 2024-2032
• Figure 18: Global: Peanut Butter Industry: SWOT Analysis
• Figure 19: Global: Peanut Butter Industry: Value Chain Analysis
• Figure 20: Global: Peanut Butter Industry: Porter's Five Forces Analysis
• Figure 21: North America: Peanut Butter Market (in '000 Tons), 2018 & 2023
• Figure 22: North America: Peanut Butter Market Forecast (in '000 Tons), 2024-2032
• Figure 23: United States: Peanut Butter Market (in '000 Tons), 2018 & 2023
• Figure 24: United States: Peanut Butter Market Forecast (in '000 Tons), 2024-2032
• Figure 25: Canada: Peanut Butter Market (in '000 Tons), 2018 & 2023
• Figure 26: Canada: Peanut Butter Market Forecast (in '000 Tons), 2024-2032
• Figure 27: Asia Pacific: Peanut Butter Market (in '000 Tons), 2018 & 2023
• Figure 28: Asia Pacific: Peanut Butter Market Forecast (in '000 Tons), 2024-2032
• Figure 29: China: Peanut Butter Market (in '000 Tons), 2018 & 2023
• Figure 30: China: Peanut Butter Market Forecast (in '000 Tons), 2024-2032
• Figure 31: Japan: Peanut Butter Market (in '000 Tons), 2018 & 2023
• Figure 32: Japan: Peanut Butter Market Forecast (in '000 Tons), 2024-2032
• Figure 33: India: Peanut Butter Market (in '000 Tons), 2018 & 2023
• Figure 34: India: Peanut Butter Market Forecast (in '000 Tons), 2024-2032
• Figure 35: South Korea: Peanut Butter Market (in '000 Tons), 2018 & 2023
• Figure 36: South Korea: Peanut Butter Market Forecast (in '000 Tons), 2024-2032
• Figure 37: Australia: Peanut Butter Market (in '000 Tons), 2018 & 2023
• Figure 38: Australia: Peanut Butter Market Forecast (in '000 Tons), 2024-2032
• Figure 39: Indonesia: Peanut Butter Market (in '000 Tons), 2018 & 2023
• Figure 40: Indonesia: Peanut Butter Market Forecast (in '000 Tons), 2024-2032
• Figure 41: Others: Peanut Butter Market (in '000 Tons), 2018 & 2023
• Figure 42: Others: Peanut Butter Market Forecast (in '000 Tons), 2024-2032
• Figure 43: Europe: Peanut Butter Market (in '000 Tons), 2018 & 2023
• Figure 44: Europe: Peanut Butter Market Forecast (in '000 Tons), 2024-2032
• Figure 45: Germany: Peanut Butter Market (in '000 Tons), 2018 & 2023
• Figure 46: Germany: Peanut Butter Market Forecast (in '000 Tons), 2024-2032
• Figure 47: France: Peanut Butter Market (in '000 Tons), 2018 & 2023
• Figure 48: France: Peanut Butter Market Forecast (in '000 Tons), 2024-2032
• Figure 49: United Kingdom: Peanut Butter Market (in '000 Tons), 2018 & 2023
• Figure 50: United Kingdom: Peanut Butter Market Forecast (in '000 Tons), 2024-2032
• Figure 51: Italy: Peanut Butter Market (in '000 Tons), 2018 & 2023
• Figure 52: Italy: Peanut Butter Market Forecast (in '000 Tons), 2024-2032
• Figure 53: Spain: Peanut Butter Market (in '000 Tons), 2018 & 2023
• Figure 54: Spain: Peanut Butter Market Forecast (in '000 Tons), 2024-2032
• Figure 55: Russia: Peanut Butter Market (in '000 Tons), 2018 & 2023
• Figure 56: Russia: Peanut Butter Market Forecast (in '000 Tons), 2024-2032
• Figure 57: Others: Peanut Butter Market (in '000 Tons), 2018 & 2023
• Figure 58: Others: Peanut Butter Market Forecast (in '000 Tons), 2024-2032
• Figure 59: Latin America: Peanut Butter Market (in '000 Tons), 2018 & 2023
• Figure 60: Latin America: Peanut Butter Market Forecast (in '000 Tons), 2024-2032
• Figure 61: Brazil: Peanut Butter Market (in '000 Tons), 2018 & 2023
• Figure 62: Brazil: Peanut Butter Market Forecast (in '000 Tons), 2024-2032
• Figure 63: Mexico: Peanut Butter Market (in '000 Tons), 2018 & 2023
• Figure 64: Mexico: Peanut Butter Market Forecast (in '000 Tons), 2024-2032
• Figure 65: Others: Peanut Butter Market (in '000 Tons), 2018 & 2023
• Figure 66: Others: Peanut Butter Market Forecast (in '000 Tons), 2024-2032
• Figure 67: Middle East and Africa: Peanut Butter Market (in '000 Tons), 2018 & 2023
• Figure 68: Middle East and Africa: Peanut Butter Market Forecast (in '000 Tons), 2024-2032
• Figure 69: Global: Peanut Butter Market: Crunchy Peanut Butter (in '000 Tons), 2018 & 2023
• Figure 70: Global: Peanut Butter Market Forecast: Crunchy Peanut Butter (in '000 Tons), 2024-2032
• Figure 71: Global: Peanut Butter Market: Smooth Peanut Butter (in '000 Tons), 2018 & 2023
• Figure 72: Global: Peanut Butter Market Forecast: Smooth Peanut Butter (in '000 Tons), 2024-2032
• Figure 73: Global: Peanut Butter Market: Others (in '000 Tons), 2018 & 2023
• Figure 74: Global: Peanut Butter Market Forecast: Others (in '000 Tons), 2024-2032
• Figure 75: Global: Peanut Butter Market: Sales through Supermarkets and Hypermarkets (in '000 Tons), 2018 & 2023
• Figure 76: Global: Peanut Butter Market Forecast: Sales through Supermarkets and Hypermarkets (in '000 Tons), 2024-2032
• Figure 77: Global: Peanut Butter Market: Sales through Convenience Stores (in '000 Tons), 2018 & 2023
• Figure 78: Global: Peanut Butter Market Forecast: Sales through Convenience Stores (in '000 Tons), 2024-2032
• Figure 79: Global: Peanut Butter Market: Sales through Online Stores (in '000 Tons), 2018 & 2023
• Figure 80: Global: Peanut Butter Market Forecast: Sales through Online Stores (in '000 Tons), 2024-2032
• Figure 81: Global: Peanut Butter Market: Sales through Other Distribution Channels (in '000 Tons), 2018 & 2023
• Figure 82: Global: Peanut Butter Market Forecast: Sales through Other Distribution Channels (in '000 Tons), 2024-2032
• Figure 83: Global: Peanut Butter Market: Breakup by Key Players (in %)
• Figure 84: Peanut Butter Manufacturing: Detailed Process Flow
• Figure 85: Peanut Butter Manufacturing: Conversion Rate of Feedstocks
• Figure 86: Peanut Butter Manufacturing Plant: Proposed Plant Layout
• Figure 87: Peanut Butter Manufacturing Plant: Packaging Requirements
• Figure 88: Peanut Butter Manufacturing Plant: Breakup of Capital Costs (in %)
• Figure 89: Peanut Butter: Profit Margins at Various Levels of the Supply Chain
• Figure 90: Peanut Butter Manufacturing Plant: Manufacturing Cost Breakup (in %)

List of Tables

• Table 1: Global: Sweet Spreads Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Peanut Butter Market: Key Industry Highlights, 2023 and 2032
• Table 3: Global: Peanut Butter Market Forecast: Breakup by Region (in '000 Tons), 2024-2032
• Table 4: Global: Peanut Butter Market Forecast: Breakup by Product Type (in '000 Tons), 2024-2032
• Table 5: Global: Peanut Butter Market Forecast: Breakup by Distribution Channel (in '000 Tons), 2024-2032
• Table 6: Global: Peanut Butter Market: Competitive Landscape
• Table 7: Global: Peanut Butter Market: Key Players
• Table 8: Peanut Butter Manufacturing Plant: Costs Related to Land and Site Development (in US$)
• Table 9: Peanut Butter Manufacturing Plant: Costs Related to Civil Works (in US$)
• Table 10: Peanut Butter Manufacturing Plant: Costs Related to Machinery (in US$)
• Table 11: Peanut Butter Manufacturing Plant: Raw Material Requirements (in Tons/Day) and Expenditures (US$/Ton)
• Table 12: Peanut Butter Manufacturing Plant: Costs Related to Salaries and Wages (in US$)
• Table 13: Peanut Butter Manufacturing Plant: Costs Related to Other Capital Investments (in US$)
• Table 14: Details of Financial Assistance Offered by Financial Institutions
• Table 15: Peanut Butter Manufacturing Plant: Capital Costs (in US$)
• Table 16: Peanut Butter Manufacturing Plant: Techno-Economic Parameters
• Table 17: Peanut Butter Manufacturing Plant: Taxation and Depreciation (in US$)
• Table 18: Peanut Butter Manufacturing Plant: Income Projections (in US$)
• Table 19: Peanut Butter Manufacturing Plant: Expenditure Projections (in US$)
• Table 20: Peanut Butter Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability (in US$)
• Table 21: Peanut Butter Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability (in US$)
• Table 22: Peanut Butter Manufacturing Plant: Profit and Loss Account

Abstract

The global peanut butter market size reached US$ 4.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 6.2 Billion by 2032, exhibiting a growth rate (CAGR) of 4.19% during 2024-2032. The market is growing rapidly, driven by increasing awareness about the health and nutritional benefits of peanut butter, growing emphasis on convenience, rising adoption of plant-based diets, escalating popularity of peanut butter among fitness enthusiasts, and rapid innovation in flavors and varieties.

Peanut Butter Market Analysis:

Market Growth and Size: The market is witnessing stable growth, driven by the nutritional benefits and versatility of peanut butter, rising demand across various consumer segments, and changing dietary habits.

Major Market Drivers: Key drivers influencing the market growth include the increasing versatility of peanut butter as a convenient and tasty ingredient in various recipes and snacks, growing awareness of plant-based diets, rising product popularity among fitness enthusiasts, and rapid innovations in flavors and varieties.

Technological Advancements: Recent innovations in food processing and packaging technology, which have enabled the production of varied peanut butter types is supporting the market growth. Furthermore, advancements in e-commerce and digital marketing are bolstering the market growth.

Industry Applications: The market is experiencing high product demand in home cooking and professional kitchens due to its versatility in both sweet and savory dishes. In line with this, the widespread product incorporation in protein bars, shakes, and other health-oriented snacks aligns with the demand for on-the-go nutrition.

Key Market Trends: The key market trends involve an ongoing shift towards organic and natural products, catering to health-conscious consumers. Additionally, the notable shift towards innovative flavors and specialty peanut butter products, is bolstering the market growth.

Geographical Trends: North America leads the market due to changing dietary patterns and increasing health awareness. Other regions are also showing significant growth, fueled by rapid expansion of e-commerce and rising consumer purchasing power.

Competitive Landscape: The market is characterized by a mix of large multinational corporations and local brands that are focusing on product innovation, strategic partnerships, and expanding distribution channels to strengthen their market position.

Challenges and Opportunities: The market faces various challenges, such as fluctuating raw material prices and catering to regional taste preferences. However, growing demand for health-oriented products and expansion of online retail platforms are creating new opportunities for the market growth.

Peanut Butter Market Trends:

The increasing awareness about the health and nutritional benefits of peanut butter

Peanut butter is a rich source of proteins, healthy fats, and essential micronutrients, which is driving the market growth. It is a popular choice among health-conscious individuals as it contains protein, which aids in muscle repair and growth. Furthermore, the presence of healthy fats, particularly monounsaturated and polyunsaturated fats, which contribute to heart health and help in maintaining healthy cholesterol levels, is contributing to the market growth. Besides this, peanut butter is also a good source of dietary fiber, aiding in digestion and promoting a feeling of fullness, which is beneficial for weight management. Moreover, it contains essential vitamins, such as vitamins E and B vitamins, that play a significant role in energy metabolism and fighting free radicals.

Growing emphasis on convenience

The convenience and versatility of peanut butter are significantly contributing to the market growth. Its ready-to-eat (RTE) nature makes it an ideal food choice for people with busy lifestyles, offering a quick and easy source of nutrition without the need for preparation. Furthermore, peanut butter is particularly appealing in urban settings where time is a constraint. Additionally, its versatility extends beyond being a simple spread for bread, as it is widely used in various culinary applications, ranging from smoothies and desserts to savory dishes. Moreover, the long shelf life of peanut butter and its excellent stability at room temperature further enhance its convenience, reducing the need for frequent shopping and minimizing food waste.

Rising adoption of plant-based diets

The rising popularity of plant-based diets, owing to the shift in consumer eating habits, as more individuals opt for vegetarian and vegan diets due to health, environmental, and ethical concerns, is bolstering the market growth. Peanut butter, being a plant-based product, fits seamlessly into this dietary pattern, providing a rich source of protein that is essential for vegetarians and vegans who may have limited protein sources. Additionally, it aids in repairing muscles, strengthening bones, and maintaining overall body health. Furthermore, the increasing availability of organic and non-genetically modified organism (GMO) peanut butter variants, which cater to the growing demand for clean-label food products among health-conscious consumers, is propelling the market growth.

Escalating popularity of peanut butter among fitness enthusiasts

Peanut butter offers high protein content, which is crucial for muscle building and repair, making it a favored choice for individuals engaged in physical training and bodybuilding. Additionally, proteins are the building blocks of muscles, and regular consumption of peanut butter provides a convenient and efficient way to meet the increased protein requirements of athletes and fitness enthusiasts. Besides this, peanut butter contains a good balance of carbohydrates and fats, providing a sustained source of energy, which is essential for long and strenuous workout sessions. Moreover, the presence of healthy fats in peanut butter not only supports energy needs but also aids in the absorption of fat-soluble vitamins, thus contributing to overall health and fitness.

Rapid innovation in flavors and varieties

The rapid innovation in flavors and the introduction of various types of peanut butter are playing a crucial role in driving the market growth. Manufacturers are experimenting with a wide range of flavors and types of peanut butter, catering to diverse palates and dietary needs. They are introducing innovative flavors like honey, chocolate, and cinnamon, along with classic crunchy and smooth textures. This diversification is particularly appealing to younger demographics who are often keen on trying new and exotic flavors. Additionally, the development of specialized peanut butter varieties, such as reduced-fat, sugar-free, and organic options, catering to health-conscious consumers and those with specific dietary requirements like diabetes, is positively influencing the market growth.

Peanut Butter Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product type and distribution channel.

Breakup by Product Type:

Smooth Peanut Butter

Crunchy Peanut Butter

Others

Smooth peanut butter accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the product type. This includes smooth peanut butter, crunchy peanut butter, and others. According to the report, smooth peanut butter represented the largest segment.

Smooth peanut butter represents the largest segment due to its creamy texture and consistent flavor. It is preferred in households, particularly for sandwiches and as a base in various recipes, owing to its excellent spreadability. Moreover, its uniform texture makes it a versatile ingredient in cooking and baking, lending itself well to sauces, dressings, and desserts. Besides this, manufacturers are focusing on product differentiation through flavor innovations and health-oriented formulations, such as low-sugar, low-sodium, and high-protein varieties. Additionally, the introduction of organic and natural varieties of smooth peanut butter, responding to the increasing demand for clean and sustainable food options, is favoring the market growth.

The crunchy peanut butter segment caters to a niche market that prefers texture and a more pronounced peanut flavor in their peanut butter. It includes peanut butter that has chunks of peanuts, providing a contrasting texture to the creamy base. It is often perceived as being closer to whole peanuts in taste and texture, which appeals to those seeking a more authentic peanut experience.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Online Stores

Others

Supermarkets and hypermarkets hold the largest share in the industry

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

Supermarkets and hypermarkets hold the largest segment, as they offer consumers an extensive variety of brands, types, and flavors of peanut butter under one roof, catering to diverse consumer preferences. Furthermore, they are strategically located in easily accessible areas, making them a convenient option for the majority of shoppers. Additionally, supermarkets and hypermarkets provide competitive pricing due to their large-scale operations and strong supplier relationships. Moreover, they frequently update their inventory with the latest products, including health-oriented and gourmet peanut butter varieties, keeping pace with evolving consumer trends.

Convenience stores cater to consumers seeking quick and easy access to food products, including peanut butter. They are typically located in urban areas, transit stations, and residential neighborhoods, making them easily accessible for impromptu or emergency purchases. Moreover, convenience stores offer a limited but curated selection of peanut butter brands and types, focusing on popular and fast-moving items.

Online stores offer unparalleled convenience, allowing consumers to shop for a wide range of peanut butter products from the comfort of their homes. They cater to a tech-savvy consumer base, providing detailed product information, customer reviews, and comparison options, which aid in informed purchasing decisions. Additionally, the ease of browsing and the availability of niche and specialty peanut butter varieties, including organic, allergen-free, and exotic flavors, are driving the market growth.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest peanut butter market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America holds the largest market share due to the long-standing cultural popularity of peanut butter and its widespread consumption. Peanut butter is deeply ingrained in the dietary habits of North American consumers, often regarded as a staple food item in households. Additionally, the growing demand for both traditional and innovative peanut butter products, including organic, sugar-free, and flavored varieties, in the region, is catalyzing the market growth. Furthermore, the presence of major industry players and extensive distribution networks, including supermarkets, hypermarkets, and online retail channels, is supporting the market growth.

The Asia Pacific region is experiencing significant growth in the peanut butter market, driven by changing dietary habits and the increasing influence of Western eating patterns. Furthermore, the rising disposable incomes, coupled with a growing awareness of the health benefits associated with peanut butter, are contributing to the market growth.

Europe's peanut butter market is characterized by a growing consumer preference for healthy and convenient snack options. Additionally, the increasing prevalence of Western dietary influences and the rising demand for plant-based protein sources are bolstering the market growth. Besides this, the presence of a well-established retail infrastructure, with supermarkets, hypermarkets, and online stores, is favoring the market growth.

The peanut butter market in Latin America is gradually expanding due to rapid urbanization, rising consumer purchasing power, and the gradual adoption of Western eating habits. Additionally, the increasing awareness of the nutritional benefits of peanut butter among the regional population is strengthening the market growth.

The peanut butter market in the Middle East and Africa is emerging due to various factors, such as urbanization, the increasing influence of Western dietary patterns, and a rising awareness of the health benefits of peanut butter. Furthermore, the increasing urban middle class and the growing retail sector are acting as another growth-inducing factor.

Leading Key Players in the Peanut Butter Industry:

Key players are actively engaging in various strategic initiatives to strengthen their market position and capitalize on the growing demand. They are continuously innovating their product lines to include a wider range of flavors and types, such as organic, reduced-fat, and no-sugar varieties, catering to the health-conscious segment of consumers. Furthermore, several manufacturers are also focusing on packaging innovations to enhance convenience and shelf appeal, such as portable and resealable containers, which appeal to consumers seeking on-the-go snack options. In addition, market leaders are expanding their global footprint through strategic partnerships, mergers, and acquisitions, enabling them to enter new markets and leverage local distribution networks.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Alpino Health Foods Private Limited

DiSano

Dr. Oetker GmbH

Hormel Foods Corporation

Sonya Foods Pvt. Ltd.

The Hershey Company

The J.M. Smucker Company

The Kraft Heinz Company

Unilever plc

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

In 2020, DiSano introduced a new all-natural peanut butter, which is free from sugar and preservatives.

In March 2022, Alpino Health Foods Private Limited raised funds via revenue-based financing for branding and marketing its range of products, including peanut butter.

In March 2023, The Hershey Company launched plant-based Reese's peanut butter cups.

Key Questions Answered in This Report

• 1. What is the market size for the global peanut butter market?
• 2. What is the global peanut butter market growth?
• 3. What are the global peanut butter market drivers?
• 4. What are the key industry trends in the global peanut butter market?
• 5. What is the impact of COVID-19 on the global peanut butter market?
• 6. What is the global peanut butter market breakup by product type?
• 7. What is the global peanut butter market breakup by distribution channel?
• 8. What are the major regions in the global peanut butter market?
• 9. Who are the key companies/players in the global peanut butter market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Sweet Spreads Industry

• 5.1 Market Overview
• 5.2 Market Performance
  • 5.2.1 Volume Trends
  • 5.2.2 Value Trends
• 5.3 Market Breakup by Region
• 5.4 Market Breakup by Product Type
• 5.5 Market Forecast

6 Global Peanut Butter Industry

• 6.1 Market Overview
• 6.2 Market Performance
  • 6.2.1 Volume Trends
  • 6.2.2 Value Trends
• 6.3 Impact of COVID-19
• 6.4 Market Breakup by Region
• 6.5 Market Breakup by Product Type
• 6.6 Market Breakup by Distribution Channel
• 6.7 Market Forecast
• 6.8 Price Analysis
  • 6.8.1 Key Price Indicators
  • 6.8.2 Price Structure
  • 6.8.3 Price Trends
• 6.9 SWOT Analysis
  • 6.9.1 Overview
  • 6.9.2 Strengths
  • 6.9.3 Weaknesses
  • 6.9.4 Opportunities
  • 6.9.5 Threats
• 6.10 Value Chain Analysis
  • 6.10.1 Overview
  • 6.10.2 Input Suppliers
  • 6.10.3 Raw Material Procurement
  • 6.10.4 Peanut Butter Manufacturers
  • 6.10.5 Marketing
  • 6.10.6 Distributors
  • 6.10.7 Exporters
  • 6.10.8 Retail Buyers
  • 6.10.9 Institutional Buyers
• 6.11 Porter's Five Forces Analysis
  • 6.11.1 Overview
  • 6.11.2 Bargaining Power of Buyers
  • 6.11.3 Bargaining Power of Suppliers
  • 6.11.4 Degree of Competition
  • 6.11.5 Threat of New Entrants
  • 6.11.6 Threat of Substitutes
• 6.12 Key Market Drivers and Success Factors

7 Peanut Butter Market: Performance of Key Regions

• 7.1 North America
  • 7.1.1 United States
    • 7.1.1.1 Market Trends
    • 7.1.1.2 Market Forecast
  • 7.1.2 Canada
    • 7.1.2.1 Market Trends
    • 7.1.2.2 Market Forecast
• 7.2 Asia Pacific
  • 7.2.1 China
    • 7.2.1.1 Market Trends
    • 7.2.1.2 Market Forecast
  • 7.2.2 Japan
    • 7.2.2.1 Market Trends
    • 7.2.2.2 Market Forecast
  • 7.2.3 India
    • 7.2.3.1 Market Trends
    • 7.2.3.2 Market Forecast
  • 7.2.4 South Korea
    • 7.2.4.1 Market Trends
    • 7.2.4.2 Market Forecast
  • 7.2.5 Australia
    • 7.2.5.1 Market Trends
    • 7.2.5.2 Market Forecast
  • 7.2.6 Indonesia
    • 7.2.6.1 Market Trends
    • 7.2.6.2 Market Forecast
  • 7.2.7 Others
    • 7.2.7.1 Market Trends
    • 7.2.7.2 Market Forecast
• 7.3 Europe
  • 7.3.1 Germany
    • 7.3.1.1 Market Trends
    • 7.3.1.2 Market Forecast
  • 7.3.2 France
    • 7.3.2.1 Market Trends
    • 7.3.2.2 Market Forecast
  • 7.3.3 United Kingdom
    • 7.3.3.1 Market Trends
    • 7.3.3.2 Market Forecast
  • 7.3.4 Italy
    • 7.3.4.1 Market Trends
    • 7.3.4.2 Market Forecast
  • 7.3.5 Spain
    • 7.3.5.1 Market Trends
    • 7.3.5.2 Market Forecast
  • 7.3.6 Russia
    • 7.3.6.1 Market Trends
    • 7.3.6.2 Market Forecast
  • 7.3.7 Others
    • 7.3.7.1 Market Trends
    • 7.3.7.2 Market Forecast
• 7.4 Latin America
  • 7.4.1 Brazil
    • 7.4.1.1 Market Trends
    • 7.4.1.2 Market Forecast
  • 7.4.2 Mexico
    • 7.4.2.1 Market Trends
    • 7.4.2.2 Market Forecast
  • 7.4.3 Others
    • 7.4.3.1 Market Trends
    • 7.4.3.2 Market Forecast
• 7.5 Middle East and Africa
  • 7.5.1 Market Trends
  • 7.5.2 Market Breakup by Country
  • 7.5.3 Market Forecast

8 Peanut Butter Market: Breakup by Product Type

• 8.1 Crunchy Peanut Butter
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Smooth Peanut Butter
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Others
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast

9 Peanut Butter Market: Breakup by Distribution Channel

• 9.1 Supermarkets and Hypermarkets
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Convenience Stores
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Online Stores
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Others
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast

10 Competitive Landscape

• 10.1 Market Structure
• 10.2 Market Share of Key Players

11 Peanut Butter Manufacturing Process

• 11.1 Product Overview
• 11.2 Detailed Process Flow
• 11.3 Various Types of Unit Operations Involved
• 11.4 Mass Balance and Raw Material Requirements

12 Project Details, Requirements and Costs Involved

• 12.1 Land Requirements and Expenditures
• 12.2 Construction Requirements and Expenditures
• 12.3 Plant Layout
• 12.4 Plant Machinery
• 12.5 Machinery Pictures
• 12.6 Raw Material Requirements and Expenditures
• 12.7 Raw Material and Final Product Pictures
• 12.8 Packaging Requirements and Expenditures
• 12.9 Transportation Requirements and Expenditures
• 12.10 Utility Requirements and Expenditures
• 12.11 Manpower Requirements and Expenditures
• 12.12 Other Capital Investments

13 Loans and Financial Assistance

14 Project Economics

• 14.1 Capital Cost of the Project
• 14.2 Techno-Economic Parameters
• 14.3 Product Pricing and Margins Across Various Levels of the Supply Chain
• 14.4 Taxation and Depreciation
• 14.5 Income Projections
• 14.6 Expenditure Projections
• 14.7 Financial Analysis
• 14.8 Profit Analysis

15 Key Player Profiles

• 15.1 Alpino Health Foods Private Limited
• 15.2 DiSano
• 15.3 Dr. Oetker GmbH
• 15.4 Hormel Foods Corporation
• 15.5 Sonya Foods Pvt. Ltd.
• 15.6 The Hershey Company
• 15.7 The J.M. Smucker Company
• 15.8 The Kraft Heinz Company
• 15.9 Unilever plc