ウェアラブルカメラ市場レポート：タイプ、製品、販売チャネル、用途、地域別、2024～2032年

ウェアラブルカメラの世界市場規模は2023年に61億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに194億米ドルに達し、2024～2032年の間に13.5%の成長率（CAGR）を示すと予測しています。一人称視点の撮影と共有への関心の高まり、Vloggingとソーシャルメディアコンテンツ作成の人気の高まり、カメラ技術の数多くの進歩は、市場を推進する主要要因の一部です。

ウェアラブルカメラは、身体に装着したり、眼鏡、帽子、ヘルメット、ストラップなどの衣服や付属品に取り付けたりするように設計されたコンパクトでポータブルなデバイスです。特にハンズフリーで録画できるように作られており、ユーザーは一人称の視点や体験を撮影することができます。これらのカメラは、アウトドア愛好家、冒険家、スポーツ愛好家、ブロガー、専門家の間で人気があります。手ぶれ補正、ワイヤレス接続、防水などの機能が搭載されていることも多く、さまざまなアクティビティや環境で瞬間をとらえるための万能ツールとなっています。

ソーシャルメディアやコンテンツ制作を通じて体験を記録・共有する傾向が強まっていることが、予測期間中の市場成長を刺激すると考えられます。これらのデバイスは、ハンズフリーで一人称の視点をキャプチャする没入的な方法を提供するため、Vlogging、アドベンチャースポーツ、アウトドア活動に最適です。さらに、小型化、手ぶれ補正の改善、高解像度化、バッテリー寿命の延長など、カメラ技術の継続的な進歩がウェアラブルカメラの機能と魅力を高め、市場成長にプラスの影響を与えています。コンパクトで持ち運び可能なデザインにより、外出先での瞬間撮影に便利なコンパニオンとなっています。さらに、カメラ機能とフィットネスモニタリング機能を組み合わせたデバイスもあり、ユーザーに活動の記録と追跡のためのオールインワンソリューションを提供しているため、健康とフィットネスの追跡に対する関心の高まりが市場成長に寄与しています。

ウェアラブルカメラ市場の動向と促進要因：

コンテンツ制作とソーシャルメディア共有への需要の高まり

コンテンツ制作の増加とソーシャルメディア・プラットフォームの人気に伴い、ハンズフリーで臨場感あふれる録画が可能なウェアラブルカメラへの需要が高まっています。ヴロガーやアウトドア愛好家、冒険を求める人々は、一人称の視点で自分の体験を記録することに熱心で、ウェアラブルカメラは不可欠なツールとなっています。これらのデバイスによって、ユーザーは冒険や日々の活動をより魅力的でダイナミックな方法で記録し、コンテンツの質を高め、YouTube、Instagram、TikTokなどのプラットフォームでより多くの視聴者とつながることができます。動画を通じたリアルタイムの共有やストーリーテリングへの移行傾向が、ウェアラブルカメラ市場の成長に拍車をかけています。ユーザーは、自分の生活を撮影し、他者と共有するためのより便利で汎用性の高いソリューションを求めているからです。

カメラ技術の進歩

カメラ技術の絶え間ない革新は、ウェアラブルカメラの魅力と性能に大きく貢献しています。メーカー各社はカメラ部品の小型・軽量化に大きく前進し、デバイスをより携帯しやすく、長時間の使用でも快適なものにしました。手ぶれ補正機能が強化されたことで、ダイナミックな動きでも手ぶれやブレが少なくなり、映像の質が向上しました。解像度が向上したことで、鮮明で詳細な動画を撮影できるようになり、バッテリー寿命が向上したことで、中断することなく長時間の録画が可能になりました。これらの進歩により、ウェアラブルカメラの用途は広がり、スポーツ愛好家、旅行者、コンテンツ制作者、専門家など、さまざまな背景を持つユーザーを魅了しています。カメラ技術が進化を続ける中、ウェアラブルカメラはさらに洗練された機能を提供し、市場の成長をさらに刺激することが期待されます。

ウェアラブルカメラの健康・フィットネストラッキングへの統合

健康とフィットネスのトラッキング機能を内蔵したウェアラブルカメラは、健康志向の消費者の間でニッチな存在となっています。これらのデバイスにより、ユーザーはワークアウト、野外活動、フィットネス・ルーティンを記録し、同時に心拍数、歩数、消費カロリーなどの健康指標をモニターすることができます。フィットネストラッキングにカメラ機能を統合することで、ユーザーは自分の進歩や成果を記録するための包括的なツールを手に入れ、フィットネスの旅のモチベーションを維持することができます。さらに、フィットネス関連のコンテンツを撮影し、ソーシャル・メディア・プラットフォームで共有する機能により、説明責任と励ましの要素が加わります。ウェアラブルカメラと健康・フィットネストラッキング機能の融合は、アクティブなライフスタイルを記録・改善するためのオールインワンのソリューションを求める特定のユーザー層を惹きつけ、世界のウェアラブルカメラの需要を牽引しています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 ウェアラブルカメラの世界市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：タイプ別

• ヘッドマウント
• ボディマウント
• イヤーマウント・スマートグラス

第7章 市場内訳：製品別

• カメラ
• 付属品

第8章 市場内訳：販売チャネル別

• オンライン
• オフライン

第9章 市場内訳：用途別

• スポーツ・アドベンチャー
• セキュリティ
• 医療
• 産業用

第10章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第11章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第14章 価格分析

第15章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Axon Enterprise Inc.
  • Contour LLC
  • Digital Ally Inc.
  • Drift Innovation
  • Garmin Ltd.
  • GoPro Inc.
  • Narrative AB（Narrative Clip）
  • Panasonic Holdings Corporation
  • Pinnacle Response Ltd.
  • Sony Corporation

List of Figures

• Figure 1: Global: Wearable Camera Market: Major Drivers and Challenges
• Figure 2: Global: Wearable Camera Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Wearable Camera Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 4: Global: Wearable Camera Market: Breakup by Type (in %), 2023
• Figure 5: Global: Wearable Camera Market: Breakup by Product (in %), 2023
• Figure 6: Global: Wearable Camera Market: Breakup by Sales Channel (in %), 2023
• Figure 7: Global: Wearable Camera Market: Breakup by Application (in %), 2023
• Figure 8: Global: Wearable Camera Market: Breakup by Region (in %), 2023
• Figure 9: Global: Wearable Camera (Head Mount) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 10: Global: Wearable Camera (Head Mount) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 11: Global: Wearable Camera (Body Mount) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 12: Global: Wearable Camera (Body Mount) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 13: Global: Wearable Camera (Ear Mount and Smart Glass) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 14: Global: Wearable Camera (Ear Mount and Smart Glass) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 15: Global: Wearable Camera (Cameras) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 16: Global: Wearable Camera (Cameras) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 17: Global: Wearable Camera (Accessories) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 18: Global: Wearable Camera (Accessories) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 19: Global: Wearable Camera (Online) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 20: Global: Wearable Camera (Online) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 21: Global: Wearable Camera (Offline) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 22: Global: Wearable Camera (Offline) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 23: Global: Wearable Camera (Sports and Adventure) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 24: Global: Wearable Camera (Sports and Adventure) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 25: Global: Wearable Camera (Security) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 26: Global: Wearable Camera (Security) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 27: Global: Wearable Camera (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 28: Global: Wearable Camera (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 29: Global: Wearable Camera (Industrial) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 30: Global: Wearable Camera (Industrial) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 31: North America: Wearable Camera Market: Sales Value (in Million US$), 2018 & 2023
• Figure 32: North America: Wearable Camera Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 33: United States: Wearable Camera Market: Sales Value (in Million US$), 2018 & 2023
• Figure 34: United States: Wearable Camera Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 35: Canada: Wearable Camera Market: Sales Value (in Million US$), 2018 & 2023
• Figure 36: Canada: Wearable Camera Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 37: Asia-Pacific: Wearable Camera Market: Sales Value (in Million US$), 2018 & 2023
• Figure 38: Asia-Pacific: Wearable Camera Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 39: China: Wearable Camera Market: Sales Value (in Million US$), 2018 & 2023
• Figure 40: China: Wearable Camera Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 41: Japan: Wearable Camera Market: Sales Value (in Million US$), 2018 & 2023
• Figure 42: Japan: Wearable Camera Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 43: India: Wearable Camera Market: Sales Value (in Million US$), 2018 & 2023
• Figure 44: India: Wearable Camera Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 45: South Korea: Wearable Camera Market: Sales Value (in Million US$), 2018 & 2023
• Figure 46: South Korea: Wearable Camera Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 47: Australia: Wearable Camera Market: Sales Value (in Million US$), 2018 & 2023
• Figure 48: Australia: Wearable Camera Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 49: Indonesia: Wearable Camera Market: Sales Value (in Million US$), 2018 & 2023
• Figure 50: Indonesia: Wearable Camera Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 51: Others: Wearable Camera Market: Sales Value (in Million US$), 2018 & 2023
• Figure 52: Others: Wearable Camera Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 53: Europe: Wearable Camera Market: Sales Value (in Million US$), 2018 & 2023
• Figure 54: Europe: Wearable Camera Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 55: Germany: Wearable Camera Market: Sales Value (in Million US$), 2018 & 2023
• Figure 56: Germany: Wearable Camera Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 57: France: Wearable Camera Market: Sales Value (in Million US$), 2018 & 2023
• Figure 58: France: Wearable Camera Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 59: United Kingdom: Wearable Camera Market: Sales Value (in Million US$), 2018 & 2023
• Figure 60: United Kingdom: Wearable Camera Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 61: Italy: Wearable Camera Market: Sales Value (in Million US$), 2018 & 2023
• Figure 62: Italy: Wearable Camera Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 63: Spain: Wearable Camera Market: Sales Value (in Million US$), 2018 & 2023
• Figure 64: Spain: Wearable Camera Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 65: Russia: Wearable Camera Market: Sales Value (in Million US$), 2018 & 2023
• Figure 66: Russia: Wearable Camera Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 67: Others: Wearable Camera Market: Sales Value (in Million US$), 2018 & 2023
• Figure 68: Others: Wearable Camera Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 69: Latin America: Wearable Camera Market: Sales Value (in Million US$), 2018 & 2023
• Figure 70: Latin America: Wearable Camera Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 71: Brazil: Wearable Camera Market: Sales Value (in Million US$), 2018 & 2023
• Figure 72: Brazil: Wearable Camera Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 73: Mexico: Wearable Camera Market: Sales Value (in Million US$), 2018 & 2023
• Figure 74: Mexico: Wearable Camera Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 75: Others: Wearable Camera Market: Sales Value (in Million US$), 2018 & 2023
• Figure 76: Others: Wearable Camera Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 77: Middle East and Africa: Wearable Camera Market: Sales Value (in Million US$), 2018 & 2023
• Figure 78: Middle East and Africa: Wearable Camera Market: Breakup by Country (in %), 2023
• Figure 79: Middle East and Africa: Wearable Camera Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 80: Global: Wearable Camera Industry: SWOT Analysis
• Figure 81: Global: Wearable Camera Industry: Value Chain Analysis
• Figure 82: Global: Wearable Camera Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Wearable Camera Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Wearable Camera Market Forecast: Breakup by Type (in Million US$), 2024-2032
• Table 3: Global: Wearable Camera Market Forecast: Breakup by Product (in Million US$), 2024-2032
• Table 4: Global: Wearable Camera Market Forecast: Breakup by Sales Channel (in Million US$), 2024-2032
• Table 5: Global: Wearable Camera Market Forecast: Breakup by Application (in Million US$), 2024-2032
• Table 6: Global: Wearable Camera Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 7: Global: Wearable Camera Market: Competitive Structure
• Table 8: Global: Wearable Camera Market: Key Players

The global wearable camera market size reached US$ 6.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 19.4 Billion by 2032, exhibiting a growth rate (CAGR) of 13.5% during 2024-2032. The increasing interest in capturing and sharing first-person perspectives, the growing popularity of vlogging and social media content creation, and numerous advancements in camera technology are some of the major factors propelling the market.

A wearable camera is a compact and portable device designed to be worn on the body or attached to clothing or accessories, such as glasses, hats, helmets, or straps. It is specifically built for hands-free recording, allowing users to capture first-person perspectives and experiences. These cameras are popular among outdoor enthusiasts, adventurers, sports enthusiasts, vloggers, and professionals, as they provide a convenient and immersive way to capture high-quality photos and videos without the need for holding a traditional camera. They often come equipped with features such as image stabilization, wireless connectivity, and waterproofing, making them versatile tools for capturing moments in various activities and environments.

The increasing trend of documenting and sharing experiences through social media and content creation will stimulate the growth of the market during the forecast period. These devices offer a hands-free and immersive way to capture first-person perspectives, making them ideal for vlogging, adventure sports, and outdoor activities. Moreover, continuous advancements in camera technology, including smaller form factors, improved image stabilization, higher resolutions, and longer battery life, that enhanced the capabilities and appeal of wearable cameras is positively influencing the market growth. Their compact and portable designs make them convenient companions for capturing moments on-the-go. Additionally, the rising interest in health and fitness tracking is contributing to the market growth, as some devices combine camera functionality with fitness monitoring features, offering users an all-in-one solution for documenting, and tracking their activities.

Wearable Camera Market Trends/Drivers:

Increasing demand for content creation and social media sharing

With the rise of content creation and the popularity of social media platforms, there is a growing demand for wearable cameras that enable hands-free and immersive recording. Vloggers, outdoor enthusiasts, and adventure seekers are keen on capturing their experiences in a first-person perspective, making wearable cameras an essential tool. These devices allow users to document their adventures and daily activities in a more engaging and dynamic manner, enhancing the quality of their content and connecting with a wider audience on platforms like YouTube, Instagram, and TikTok. The shifting trend toward real-time sharing and storytelling through videos has fueled the growth of the market for wearable cameras as users seek more convenient and versatile solutions to capture and share their lives with others.

Advancements in camera technology

Continuous innovations in camera technology have significantly contributed to the appeal and performance of wearable cameras. Manufacturers have made substantial progress in reducing the size and weight of camera components, making the devices more portable and comfortable for extended use. Enhanced image stabilization features have improved the quality of footage, reducing shaky and blurry shots, even during dynamic activities. Higher resolutions enable users to capture crisp and detailed videos, while improved battery life ensures longer recording sessions without interruptions. These advancements have broadened the applications of wearable cameras, attracting users from diverse backgrounds, including sports enthusiasts, travelers, content creators, and professionals. As camera technology continues to evolve, wearable cameras are expected to offer even more sophisticated features, further stimulating market growth.

Integration of wearable cameras in health and fitness tracking

Wearable cameras with built-in health and fitness tracking features have found a niche among health-conscious consumers. These devices allow users to document their workouts, outdoor activities, and fitness routines while simultaneously monitoring their health metrics like heart rate, steps taken, and calories burned. The integration of camera functionality with fitness tracking provides users with a comprehensive tool for documenting their progress and achievements, helping them stay motivated on their fitness journey. Moreover, the ability to capture and share fitness-related content on social media platforms adds an element of accountability and encouragement. The fusion of wearable cameras with health and fitness tracking capabilities has attracted a specific segment of users who seek an all-in-one solution for documenting and improving their active lifestyle, driving the demand for wearable cameras worldwide.

Wearable Camera Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global wearable camera market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on type, product, sales channel and application.

Breakup by Type:

Head Mount

Body Mount

Ear Mount and Smart Glass

Head mount dominates the market

The report has provided a detailed breakup and analysis of the market based on the type. This includes head mount, body mount, and ear mount and smart glass. According to the report, head mount represented the largest segment.

Head mount wearable cameras offer users a versatile and hands-free recording solution. These are often attached to helmets, hats, or headbands and provide a first-person perspective, enabling users to capture their experiences from their own viewpoint. This unique vantage point makes head-mounted cameras popular among sports enthusiasts, outdoor adventurers, and content creators seeking to share immersive and dynamic footage of their activities. The head mount design ensures stability during fast-paced movements, making it ideal for action sports like skiing, biking, and surfing. Additionally, the head-mounted position allows users to keep their hands free, enhancing safety and convenience while recording. The widespread adoption of head-mounted wearable cameras across various industries, including sports, outdoor recreation, and content creation, is expected to drive the market growth, encouraging further advancements in design, features, and user experiences.

Breakup by Product:

Cameras

Accessories

A detailed breakup and analysis of the market based on the product has also been provided in the report. This includes cameras, and accessories.

The advancement of wearable camera technology, including smaller and more lightweight designs, improved image stabilization, higher resolutions, and enhanced connectivity, has expanded the appeal and functionality of wearable cameras. These devices offer consumers a convenient and immersive way to capture first-person perspectives during sports, adventures, and daily activities.

Moreover, the development of a wide range of accessories tailored for wearable cameras, such as head mounts, chest mounts, handlebar mounts, and waterproof housings, enhances their versatility and usability across different activities and environments. Accessories provide users with options for mounting wearable cameras on various equipment and gear, ensuring stability and ease of use while recording. The combination of innovative cameras and compatible accessories fosters a more dynamic and engaging user experience, encouraging consumers to invest in wearable camera solutions, thus propelling the growth of the wearable camera market.

Breakup by Sales Channel:

Online

Offline

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes online and offline.

Offline sales channels, such as retail stores, specialty camera shops, and electronics outlets, offer customers a hands-on experience, allowing them to physically interact with the devices before making a purchase. This personalized approach is particularly valuable for customers who prefer to see and test the products in person before committing to a purchase.

On the other hand, online sales channels, including e-commerce platforms and brand websites, provide the convenience of shopping from the comfort of one's home, offering a wide range of options and competitive pricing. Online channels facilitate product comparisons, customer reviews, and global accessibility, attracting tech-savvy consumers and enthusiasts seeking the latest wearable camera models. The synergy between offline and online sales channels allows wearable camera manufacturers to tap into various consumer preferences, geographical markets, and shopping habits, contributing to the market growth and expanding its user base.

Breakup by Application:

Sports and Adventure

Security

Healthcare

Industrial

Sports and adventure hold the largest share in the market

The report has provided a detailed breakup and analysis of the market based on the application. This includes sports and adventure, security, healthcare, and industrial. According to the report, sports and adventure represented the largest segment.

The sports and adventure industries play a crucial role in driving the market growth due to their inherent need for capturing dynamic and immersive content. Wearable cameras provide athletes, outdoor enthusiasts, and adventurers with a hands-free recording solution to document their experiences from a first-person perspective. Whether it's capturing a thrilling ski run, conquering a challenging hiking trail, or performing daring stunts, wearable cameras enable users to relive and share their moments of triumph and excitement.

Furthermore, the increasing popularity of action sports and outdoor activities has fueled the demand for wearable cameras as users seek to share their adventures on social media platforms and with their communities. Additionally, sports professionals and enthusiasts use wearable cameras for performance analysis and training purposes, further propelling the market's growth. As the sports and adventure industries continue to thrive and attract enthusiasts worldwide, the demand for wearable cameras is expected to grow, encouraging further innovations in design, functionality, and performance to cater to the diverse needs of this segment.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest regional market for wearable cameras.

North America held the biggest share in the market since the region is home to a tech-savvy population that embraces innovative gadgets and digital technologies, making it a prime market for wearable cameras. Additionally, the heightening popularity of outdoor activities, adventure sports, and travel among North American consumers fuels the demand for hands-free recording solutions to capture their experiences and share them on social media platforms.

Moreover, the presence of major tech companies and manufacturers in North America fosters continuous advancements in wearable camera technology, leading to improved image stabilization, higher resolutions, and enhanced user experiences. Additionally, the region's robust e-commerce infrastructure and extensive retail networks make wearable cameras readily accessible to consumers, further driving market growth. The combination of tech-savvy consumers, outdoor enthusiasts, technological innovation, and well-established distribution channels makes North America a significant driver of the wearable camera market's expansion and popularity.

Competitive Landscape:

The market is experiencing a lower-than-anticipated demand compared to pre-pandemic levels however, this is likely to witness a paradigm shift over the next decade with advancements in image stabilization technology, enabling smoother and steadier footage even during fast-paced activities. Manufacturers have also introduced smaller and lightweight designs, enhancing user comfort and portability. Additionally, the integration of artificial intelligence (AI) features in wearable cameras has enabled automatic scene recognition, subject tracking, and even real-time language translation for seamless and enhanced user experiences. Some models now offer 360-degree capturing capabilities, providing users with immersive and all-encompassing footage. Moreover, the incorporation of health and fitness tracking features has expanded the functionality of wearable cameras, allowing users to monitor their activity levels, heart rate, and other health metrics while capturing their adventures. We also expect the market to witness new entrants, consolidation of portfolio and increased collaborations to drive healthy competition within the domain.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Axon Enterprise Inc.

Contour LLC

Digital Ally Inc.

Drift Innovation

Garmin Ltd.

GoPro Inc.

Narrative AB (Narrative Clip)

Panasonic Holdings Corporation

Pinnacle Response Ltd.

Sony Corporation

Recent Developments:

In January 2023, Digital Ally, Inc., a leading developer and manufacturer of advanced video recording products and safety solutions, secured a significant order from Cherokee County (KS) to upgrade their video recording capabilities for law enforcement and event security. The department opted for Digital Ally's comprehensive video ecosystem, which includes the FirstVu Pro and FirstVu II body-worn cameras, along with the EVO HD in-car video systems. This strategic decision will enable Cherokee County to enhance its public safety measures and bolster accountability through cutting-edge video recording technology.

In September 2021, GoPro Inc., the leading action camera brand, unveiled its latest flagship model, the HERO10 Black, on the international market. This state-of-the-art action camera boasts the cutting-edge GP2 processor, which delivers exceptional performance and seamless functionality. With a significant upgrade in imaging capabilities, the HERO10 Black features a higher resolution 23-megapixel sensor, ensuring remarkable clarity and detail in every shot. Moreover, the device's enhanced low-light performance allows users to capture stunning images and videos even in challenging lighting conditions.

In April 2023, Sony Corporation, a renowned leader in the imaging industry, expanded its vlogging line-up with the introduction of the new ZV-1F, a vlog camera designed to empower content creators with enhanced creative capabilities. Building on the success of the popular ZV-1, the ZV-1F takes vlogging to the next level with its array of innovative features. This compact and portable camera is tailored to meet the specific needs of vloggers and content creators, offering them a powerful tool to capture and share their stories in a captivating and engaging manner.

Key Questions Answered in This Report

• 1. What was the size of the global wearable camera market in 2023?
• 2. What is the expected growth rate of the global wearable camera market during 2024-2032?
• 3. What are the key factors driving the global wearable camera market?
• 4. What has been the impact of COVID-19 on the global wearable camera market?
• 5. What is the breakup of the global wearable camera market based on the type?
• 6. What is the breakup of the global wearable camera market based on the application?
• 7. What are the key regions in the global wearable camera market?
• 8. Who are the key players/companies in the global wearable camera market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Wearable Camera Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Type

• 6.1 Head Mount
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Body Mount
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Ear Mount and Smart Glass
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by Product

• 7.1 Cameras
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Accessories
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Sales Channel

• 8.1 Online
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Offline
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Application

• 9.1 Sports and Adventure
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Security
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Healthcare
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Industrial
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 United States
    • 10.1.1.1 Market Trends
    • 10.1.1.2 Market Forecast
  • 10.1.2 Canada
    • 10.1.2.1 Market Trends
    • 10.1.2.2 Market Forecast
• 10.2 Asia-Pacific
  • 10.2.1 China
    • 10.2.1.1 Market Trends
    • 10.2.1.2 Market Forecast
  • 10.2.2 Japan
    • 10.2.2.1 Market Trends
    • 10.2.2.2 Market Forecast
  • 10.2.3 India
    • 10.2.3.1 Market Trends
    • 10.2.3.2 Market Forecast
  • 10.2.4 South Korea
    • 10.2.4.1 Market Trends
    • 10.2.4.2 Market Forecast
  • 10.2.5 Australia
    • 10.2.5.1 Market Trends
    • 10.2.5.2 Market Forecast
  • 10.2.6 Indonesia
    • 10.2.6.1 Market Trends
    • 10.2.6.2 Market Forecast
  • 10.2.7 Others
    • 10.2.7.1 Market Trends
    • 10.2.7.2 Market Forecast
• 10.3 Europe
  • 10.3.1 Germany
    • 10.3.1.1 Market Trends
    • 10.3.1.2 Market Forecast
  • 10.3.2 France
    • 10.3.2.1 Market Trends
    • 10.3.2.2 Market Forecast
  • 10.3.3 United Kingdom
    • 10.3.3.1 Market Trends
    • 10.3.3.2 Market Forecast
  • 10.3.4 Italy
    • 10.3.4.1 Market Trends
    • 10.3.4.2 Market Forecast
  • 10.3.5 Spain
    • 10.3.5.1 Market Trends
    • 10.3.5.2 Market Forecast
  • 10.3.6 Russia
    • 10.3.6.1 Market Trends
    • 10.3.6.2 Market Forecast
  • 10.3.7 Others
    • 10.3.7.1 Market Trends
    • 10.3.7.2 Market Forecast
• 10.4 Latin America
  • 10.4.1 Brazil
    • 10.4.1.1 Market Trends
    • 10.4.1.2 Market Forecast
  • 10.4.2 Mexico
    • 10.4.2.1 Market Trends
    • 10.4.2.2 Market Forecast
  • 10.4.3 Others
    • 10.4.3.1 Market Trends
    • 10.4.3.2 Market Forecast
• 10.5 Middle East and Africa
  • 10.5.1 Market Trends
  • 10.5.2 Market Breakup by Country
  • 10.5.3 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 Axon Enterprise Inc.
    • 15.3.1.1 Company Overview
    • 15.3.1.2 Product Portfolio
    • 15.3.1.3 Financials
  • 15.3.2 Contour LLC
    • 15.3.2.1 Company Overview
    • 15.3.2.2 Product Portfolio
  • 15.3.3 Digital Ally Inc.
    • 15.3.3.1 Company Overview
    • 15.3.3.2 Product Portfolio
    • 15.3.3.3 Financials
  • 15.3.4 Drift Innovation
    • 15.3.4.1 Company Overview
    • 15.3.4.2 Product Portfolio
  • 15.3.5 Garmin Ltd.
    • 15.3.5.1 Company Overview
    • 15.3.5.2 Product Portfolio
    • 15.3.5.3 Financials
    • 15.3.5.4 SWOT Analysis
  • 15.3.6 GoPro Inc.
    • 15.3.6.1 Company Overview
    • 15.3.6.2 Product Portfolio
    • 15.3.6.3 Financials
  • 15.3.7 Narrative AB (Narrative Clip)
    • 15.3.7.1 Company Overview
    • 15.3.7.2 Product Portfolio
  • 15.3.8 Panasonic Holdings Corporation
    • 15.3.8.1 Company Overview
    • 15.3.8.2 Product Portfolio
    • 15.3.8.3 Financials
    • 15.3.8.4 SWOT Analysis
  • 15.3.9 Pinnacle Response Ltd.
    • 15.3.9.1 Company Overview
    • 15.3.9.2 Product Portfolio
  • 15.3.10 Sony Corporation
    • 15.3.10.1 Company Overview
    • 15.3.10.2 Product Portfolio
    • 15.3.10.3 Financials
    • 15.3.10.4 SWOT Analysis