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市場調査レポート
商品コード
1423329
手工芸品市場レポート:製品タイプ、流通チャネル、最終用途、地域別、2024年~2032年Handicrafts Market Report by Product Type, Distribution Channel, End-Use, and Region 2024-2032 |
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手工芸品市場レポート:製品タイプ、流通チャネル、最終用途、地域別、2024年~2032年 |
出版日: 2024年01月30日
発行: IMARC
ページ情報: 英文 139 Pages
納期: 2~3営業日
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世界の手工芸品市場規模は2023年に8,304億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけての成長率(CAGR)は9.2%を示し、2032年には1兆8,641億米ドルに達すると予測しています。ユニークなハンドメイド製品に対する消費者の需要の増加、eコマース・プラットフォームの増加、持続可能性の重視の高まり、政府による支援的な取り組みや政策の実施、文化イベントやフェスティバルの増加などが、市場を推進している主な要因の一部です。
手工芸品とは、自動化された機械を使わず、多くの場合伝統的な技法を用いて手作業で作られる職人芸の品々を指します。織物、陶器、宝飾品、木工品などが含まれます。木、粘土、繊維、プラスチック、金属など、さまざまな天然素材や合成素材を使って作られます。手工芸品は、家庭の装飾品、ファッション・アクセサリー、玩具、家具、宗教儀式、贈答品などに広く使われています。また、文化保護、教育ツール、コミュニティ形成、職人養成にも欠かせないです。手工芸品はユニークで環境に優しい製品であり、職人の力を高め、文化遺産を促進し、貧困を削減するのに役立っています。
助成金、訓練、展示会などを通じて地元の職人技を促進する政府の支援策や政策が、市場の成長を後押ししています。さらに、消費者が手工芸品のような贅沢品や非必需品により多くの支出をすることを可能にする支出能力の高まりが、市場の成長に寄与しています。このほか、旅行・観光活動の活発化が、土産物としての手工芸品需要を促進しています。さらに、職人が手工芸品を展示・販売する絶好の場を提供する文化イベントや祭りの増加が、市場成長にプラスの影響を与えています。これとは別に、ソーシャル・メディアの出現は、職人たちに低コストで製品を展示する方法を提供し、さらにその裾野を広げており、これも成長を促す要因として作用しています。さらに、美術工芸技術を教える教育機関で製品が広く利用されていることも、市場の成長を強化しています。
ユニークな手作り製品に対する消費者の需要の高まり
ユニークな手作り品に対する消費者の需要の高まりは、手工芸品市場を牽引する最も顕著な要因の一つです。職人は高度な技術と文化的知識を駆使して、一つひとつの作品を精巧に作り上げます。そのため、手工芸品には、自動化された機械では事実上再現不可能な独自性と個性が備わっています。さらに、手工芸品の魅力は、その美しさだけでなく、それぞれの作品に込められたストーリーや職人の伝統、芸術的想像力にもあります。さらに、消費者は機能的な目的を果たすだけでなく、感情的、文化的な価値を提供する製品をますます求めるようになっています。その結果、差別化された製品への欲求が、手工芸品市場の隆盛を支える強力な原動力となっています。
eコマース・プラットフォームの増加
eコマース・プラットフォームの普及は、もうひとつの成長促進要因として作用しています。これに伴い、eコマースの登場は、世界中の人々へのアクセスを民主化しました。ハンドメイド品やヴィンテージ品に特化したプラットフォームは、職人が世界中の消費者に商品を紹介できる一元化されたマーケットプレースを提供しています。さらに、これらのプラットフォームは、決済ゲートウェイや、時には配送を含む取引プロセスの様々な側面を処理するため、職人は自分の技術に集中することができます。さらに、これらのデジタル・プラットフォームが提供する利便性と安全性は、より多くの職人がオンラインでビジネスを展開することを後押ししています。さらに、eコマースでは詳細な分析が可能なため、職人たちは顧客の行動や市場動向について洞察することができます。これらすべての要因が相まって、eコマース・プラットフォームの台頭は手工芸品市場拡大の大きな原動力となっています。
持続可能性の重視の高まり
環境意識は主流となりつつあり、さまざまな分野の消費者行動に影響を与えています。手工芸品は大量生産品に比べ、現地生産であることや、生分解性の天然素材を頻繁に使用することから、二酸化炭素排出量が少ないことが多いです。加えて、職人は天然染料の使用や材料の再利用など、持続可能な手法を採用することが多く、環境意識の高い消費者にとって魅力的なものとなっています。さらに、几帳面で、しばしばゆっくりとしたペースで手工芸品を生産することで、職人は材料の使用に細心の注意を払い、目的を達成する余裕があるため、廃棄物が少なくなる傾向があります。さらに、気候変動や環境悪化への関心が高まっていることから、手工芸品はその環境に優しい性質から、倫理的な買い物となっています。これとともに、持続可能な生活を重視する傾向が強まっており、消費者が環境に配慮したものを選ぶようになっていることも、市場の成長を後押ししています。
The global handicrafts market size reached US$ 830.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,864.1 Billion by 2032, exhibiting a growth rate (CAGR) of 9.2% during 2024-2032. The increasing consumer demand for unique handmade products, rising number of e-commerce platforms, growing emphasis on sustainability, imposition of supportive government initiatives and policies, and increasing number of cultural events and festivals are some of the major factors propelling the market.
Handicrafts refer to artisanal items crafted by hand without the use of automated machinery, often using traditional techniques. It includes textiles, pottery, jewelry, and woodwork. They are crafted using various natural and synthetic materials, such as wood, clay, fibers, plastic, and metal. Handicrafts are widely used in home decor, fashion accessories, toys, furniture, religious ceremonies, and gift-giving. They are also integral to cultural preservation, educational tools, community building, and artisanal training. Handicrafts are unique and eco-friendly products that aid in empowering artisans, promoting cultural heritage, and reducing poverty.
The imposition of supportive government initiatives and policies promoting local craftsmanship through grants, training, and exhibitions is propelling the market growth. Furthermore, the growing expenditure capacities, which are allowing consumers to spend more on luxury and non-essential items, such as handicrafts, are contributing to the market growth. Besides this, the rising travel and tourism activity is facilitating the demand for handicrafts as souvenirs. Additionally, the increasing number of cultural events and festivals that offer an excellent avenue for artisans to showcase and sell their crafts is positively influencing the market growth. Apart from this, the advent of social media, which offers artisans a low-cost method to showcase their products, further broadening their reach, is acting as another growth-inducing factor. Moreover, the widespread product utilization in educational institutions for teaching arts and crafts skills is strengthening the market growth.
The increasing consumer demand for unique handmade products
The surging consumer demand for unique, handmade items is one of the most prominent factors driving the handicrafts market. Artisans use their advanced sets of skills and cultural knowledge to craft each piece intricately. This provides handicrafts with a level of uniqueness and personalization, which is virtually impossible to replicate through automated machinery. Furthermore, the appeal of handmade items extends beyond their aesthetic merits and lies in their story, the artisanal heritage, and the artistic imagination behind each piece. Moreover, consumers are increasingly seeking products that not only serve a functional purpose but also offer emotional or cultural value. As a result, this desire for differentiated products is a strong driving force behind the flourishing handicrafts market.
The rising number of e-commerce platforms
The proliferation of e-commerce platforms is acting as another growth-inducing factor. In line with this, the advent of e-commerce has democratized access to global audiences. Platforms dedicated to handmade and vintage items offer a centralized marketplace where artisans can showcase their products to consumers across the globe. Additionally, these platforms handle various aspects of the transaction process, including payment gateways and sometimes even shipping, allowing artisans to focus on their craft. Furthermore, the convenience and security offered by these digital platforms encourage more artisans to take their businesses online. Moreover, e-commerce enables detailed analytics, giving artisans insights into customer behavior and market trends. All these factors combined make the rise of e-commerce platforms a significant driver in the expansion of the handicrafts market.
The growing emphasis on sustainability
Environmental consciousness is becoming a mainstream concern, affecting consumer behavior across various sectors. Handicrafts often have a smaller carbon footprint compared to mass-produced items due to localized production and the frequent use of natural, biodegradable materials. In addition, artisans often employ sustainable practices, such as using natural dyes or repurposing materials, which is increasingly appealing to eco-conscious consumers. Furthermore, the methodical, often slower pace of producing handicrafts tends to generate less waste, as artisans can afford to be meticulous and purposeful in their use of materials. Moreover, the increasing concern about climate change and environmental degradation, makes handicrafts an ethical purchase, due to their eco-friendly nature. Along with this, the growing emphasis on sustainable living, which is encouraging consumers to opt for environmentally responsible choices is favouring the market growth.
IMARC Group provides an analysis of the key trends in each segment of the global handicrafts market report, along with forecasts at the global and regional levels for 2024-2032. Our report has categorized the market based on product type, distribution channel, and end-use.
Woodware
Artmetal Ware
Handprinted Textiles and Scarves
Embroidered and Crocheted Goods
Zari and Zari Goods
Imitation Jewelry
Sculptures
Pottery and Glass wares
Attars and Agarbattis
Others
Woodware dominates the market
The report has provided a detailed breakup and analysis of the market based on product type. This includes woodware, artmetal ware, handprinted textiles and scarves, embroidered and crocheted goods, zari and zari goods, imitation jewelry, sculptures, pottery and glass wares, attars and agarbattis, and others. According to the report, woodware represented the largest segment.
Woodware is dominating the market as wood is an incredibly versatile material that can be transformed into a wide range of products, such as furniture, decorative items, kitchenware, and musical instruments. Furthermore, the natural texture and grain of wood offer a unique, timeless aesthetic that easily integrates into various interior design styles. Besides this, woodware is known for its longevity and durability, which makes it an attractive investment for consumers. Properly maintained woodware can last for generations, adding value over time. Additionally, woodworking is considered a revered craft with historical and symbolic significance. Items such as carved figurines, religious icons, and traditional musical instruments are generally crafted using wood. Moreover, the ability to carve, shape, and customize wood allows artisans to create personalized products that cater to niche markets.
Mass Retailers
Departmental Stores
Independent Retailers
Specialty Stores
Online Stores
Others
Mass retailers hold the largest share in the market
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes mass retailers, departmental stores, independent retailers, specialty stores, online stores, and others. According to the report, mass retailers represented the largest segment.
Mass retailers have the ability to purchase handicrafts in large volumes, thereby reducing the per-unit cost. This enables them to offer products at more competitive prices, attracting a broader consumer base. Furthermore, they often have extensive distribution channels, including both online and physical stores, allowing them to reach a larger and more diverse audience. Additionally, mass retailers have large budgets for marketing and advertising to effectively promote handicraft products, thereby raising awareness and driving sales. Besides this, they usually offer a wide range of products, including handicrafts from different cultures and geographical regions, giving consumers more options to choose from. Moreover, mass retailers have strict quality control measures, which reassure consumers about the authenticity and durability of the handicrafts they are purchasing.
Residential
Commercial
Residential holds the largest share in the market
A detailed breakup and analysis of the market based on end-use has also been provided in the report. This includes residential and commercial. According to the report, residential accounted for the largest market share.
Residential is dominating the market as handicrafts are widely used in home decor, owing to their unique designs, textures, and artistic qualities. Furthermore, many consumers view handicrafts as carriers of tradition and cultural significance, which resonate emotionally with homeowners. Besides this, handicrafts offer a level of customization, which is particularly appealing for residential settings where individuals seek to express their personal style. Additionally, handicrafts are popular choices for gifts, especially for occasions, such as weddings, housewarmings, and anniversaries, thus contributing to their high demand in residential contexts. Moreover, they often cater to niche interests, like specific cultural motifs, antique reproductions, or artisanal techniques, which attract a dedicated consumer base for residential usage.
Asia-Pacific
North America
Europe
Middle East and Africa
Latin America
North America exhibits a clear dominance, accounting for the largest handicrafts market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include Asia-Pacific, North America, Europe, Middle East and Africa, and Latin America. According to the report, North America accounted for the largest market share.
North America has strong economic fundamentals, which empower consumers with the purchasing power to acquire non-essential items, such as handicrafts. Furthermore, the region is a melting pot of diverse cultures, which creates fertile ground for various forms of handicrafts. Additionally, the retail infrastructure in North America is highly developed, featuring everything from boutique stores to large e-commerce platforms, providing a comprehensive sales network for handicraft products. Besides this, consumers in North America increasingly value unique, hand-crafted items that offer a sense of individuality, thus contributing to the popularity of handicrafts. Moreover, the utilization of social media and digital marketing by small artisans to reach a broad audience is acting as another growth-inducing factor. Moreover, the growing consciousness about sustainability and ethical consumption among North American consumers is facilitating the demand for handicrafts.
Top players are increasingly adopting online platforms to reach a broader audience. They are also partnering with established e-commerce sites or developing their own online stores to facilitate easy purchase and delivery. Furthermore, market leaders are diversifying their product range to include a wide array of handicraft items, from home decor to jewelry, textiles, and beyond. Additionally, they are providing certificates of authenticity and quality checks to assure customers of the value they are getting. Besides this, they are leveraging the stories behind the craft and the artisan to enhance its appeal to consumers. Along with this, market leaders are sourcing responsibly and promoting eco-friendly practices. Moreover, they are participating in international trade fairs, forging partnerships, and setting up stores in other geographical regions to expand their reach.
Asian Handicraft
Fakih Group of Companies
Shandong Laizhou Arts and Crafts Imp & Exp Co. Ltd.
Ten Thousand Villages
Oriental Handicrafts Pte. Ltd.
NGOC Dong Ha Nam
Minhou Minxing Weaving Co. Ltd.
Native Crafts and Arts Industries
In August 2023, Ten Thousand Villages sold its Brownstown warehouse for $12.1 million to expand its remaining stores and online sales.